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Webb’s Machinery Receives Blue Star Dealer Standards Award
Webb’s Machinery Receives Blue Star Dealer Standards Award
Michelle Pinon - News Advertiser
Par excellence. That’s the best word to describe Webb’s Machinery and its exceptional staff that was recently recognized as a leading North American Dealer by receiving the Blue Star Dealer Standards Award.
The company was presented with the award at the 2025 New Holland North America dealer meeting that took place in Orlando, Florida from Feb. 5-7.
The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience.
The Blue Star award program is open to all New Holland dealers, with the judging based on four pillars critical to the success of today’s modern agricultural dealership: Capital investment, competitive competency, customer support and satisfaction and organizational performance. New Holland then assesses and scores these principles across seven key areas — customer experience, sales, marketing, operations, parts, service and technology — of a New Holland dealer’s business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven ‘required’ criteria to be awarded the Blue Star Dealer Standards award.
“We are pleased to recognize the success of Webb’s Machinery. Their laser focus on driving not only a consistent but remarkable experience for their customers across every facet of their business is an amazing feat. They truly embody the New Holland spirit across their entire organization,” says Mark Lowery, director of network development for New Holland North America. “We’re excited to see how they continue to elevate their customer-centric approach and work with their customers to address the business-impacting challenges and opportunities they face every day.”
Dealer Principal Scott Webb said, “It gives me a great deal of pride to know that all six of our stores qualified for the Blue Star Award. I give credit to the hard work and diligence of our management team as well as the dedication and commitment of all our staff. I also appreciate the continued relationship we have with our loyal customers.”
Dan Webb, General Manager of Webb’s Machinery in Wainwright, explained that, “The award is based on our efforts as a dealership to follow and comply with New Holland performance targets and standards. Only 12 dealerships in North America received the award this year, so it was quite an honour to find out we were one of them.
All New Holland dealerships are eligible to receive this award, however, it takes a tremendous amount of work and commitment to receive it. We have very hard-working staff that focused on the details behind the scenes and were so grateful that we were able to hit the Blue Star qualifications again this year.”
When asked what sets Webb’s apart, Dan replied, I will go back to having an exceptional staff. Our staff work very hard each day to make sure our customers are quickly fixed up and have the parts, service and proper equipment they need. One thing that may set us apart from competition is that our ownership and management group are very hands on and work alongside our staff on a day-to-day basis. We also have a family-based focus and outlook and strive to treat our staff as part of the family. I think in turn; our staff then treat our customers like family.
Dan pointed out that Scott Webb is his father. “Not many people know this, but this year will be his 50th year working for the company. Along with my dad, we have our cousin Mike Webb, who primarily focuses on our Ford dealerships, my brother Andrew, who also works for our Ford dealership, and my brother Adam, who works alongside dad and myself in the New Holland dealerships. The award means a lot to us; however, we really need to thank our staff for their hard work and efforts to achieve this award. We wouldn’t be where we are today if it wasn’t for our wonderful staff.
The business started as a single store Massey Harris dealer back in 1933 and now has six New Holland agriculture locations. George C. Webb Sr. started the machinery business in 1933 in Vermilion. In 2002, we opened our second New Holland location in Vegreville. In 2011, we opened our third New Holland location in Lamont. In 2020, we purchased the TriAg Implements dealership group and expanded from three to six dealerships. These three additional dealerships are in St. Paul, Consort and Wainwright. We have around 130 staff members.”
