MARCH 2022
EDITION #96
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THE BLEISURE TRAVELLER
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Just when tourism was booming, and it felt like the world was becoming smaller, Covid exploded and pushed us all apart – literally. We dove into our own bubbles where we learnt new ways to earn, educate and entertain. As restrictions ease, a new, hybridised human is emerging. A mix of new skills with old addictions – the need to travel is stronger than ever. Bleisure travel is the practice of extending business travel for leisure purposes, or otherwise combining work and leisure during a business trip. Although this term was first coined in 2011, the Covid pandemic ballooned the subscription; working from home taught us that we can work from anywhere. Shaun Lamont, Managing Director of First Group says, “Remote and Hybrid working has seen us welcome a flurry of Bleisure guests into our once, mostly-leisure-guest-filled hotels and resorts.”
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He adds that as a result, First Group, like many others in the hospitality industry, have had to adapt to this change. “As a Group, we are always looking to innovate and stay abreast of what our guests want (and need!) to make magical, lasting memories with their friends and family.”
DEVELOPMENT
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L IF EST YL E
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R EA LT Y
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H O T EL
“Ensuring that our properties were set up for Bleisure guests was simply a non-negotiable for us; we sought to discover what they were after and have responded accordingly.” So, what are Bleisure guests looking for? Shaun shares that, in his experience, these 4 things are a high-priority for Bleisure travellers:
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