2013-2014 Bela Catalog

$119.99 Product #0056 Globular Floor Lamp

$399.99 Product #0055 Black Armchair

BELA Winter 2013-2014

BELA 2013-2014

Opening Collection Catalog

Table of Contents

History of Bauhaus

4

Company Launch

10

The Albers Collection

18

The Bayer Collection

24

The Doesburg Collection

30

The Moholy-Nagy Collection

36

The Tschichold Collection

42

The Zwart Collection

48

Index

56

Credits

58

Acknowledgements

59

History of the Bauhaus

Bela is the next chapter in the life of your modern home. We want to help you write your story and compose the symphony that is your voice in the world. People speak through their words as well as their actions and what they invest in. The Bauhaus spoke loudly to us and we are echoing what they said so many years ago. Provided is a brief summary of how the Bauhaus became the voice of Modernism and how their message reached the world.

6

The Bauhaus was a school whose approach to design and the combination of fine art and arts and crafts proved to be a major influence on the development of graphic design as well as much of 20th century modern art. Founded by Walter Gropius in Weimar, Germany in 1919, the school moved to Dessau in 1924, and then was forced to close its doors under pressure from the Nazi political party, in early 1933.

The Bauhaus favored simplified forms, rationality, functionality, and the idea that mass production could live in harmony with the artistic spirit of individuality.

and Herbert Bayer made significant progress in the development of graphic design.

Among the school’s many contributions to the development of design, the Bauhaus taught typography as part of its curriculum and was instrumental in the development of sans-serif typography, which they favored for its simplified geometric forms and as an alternative to the heavily ornate German standard of blackletter typography.

Along with Gropius, and many other artists and teachers, both Laszlo Moholy-Nagy

Inspiration for the Bauhaus came to Gropius from his experience with the Werkbund.

The History of the Bauhaus

The Deutsche Werkbund was founded in Munich in 1907 to create a new identity for Germany in hopes of moving past the Victorian era while keeping some classic elements of Germany’s proud history.

Though this Werkbund was a marriage of Morris’ Arts and Crafts Movement, ideals of medieval guilds having specialized skills with the incorporation of machine tools diminished the idea of the individual artist.

Walter Gropius perceived that individuality was key to every artist because that individuality creates motivation, innovation, and allows new ideas to grow. The Great War interrupted his time with the Werkbund, but it did not discourage his New Germany.

He saw The Great War as the means to Germany’s rebirth. However, the atrocities Gropius witnessed on the Western front in Europe convinced him that his work as an artist must prevent anything like the war to ever happen again. In his time after the war, Walter Gropius became the head master of both the Grand-Ducal Saxon Academy of Fine Arts and the Grand-Ducal Saxon Academy of Arts and Crafts and combined the two schools into the “Staatliches Bauhaus in Weimar”.

Weimar was the epicenter of change in post-war Germany. It was where the new democratic body of government known as The Weimar Republic rose to power after Kaiser Wilhelm II abdicated his throne.

It is where Gropius revolutionized the world of art. One of the key components to Walter Gropius’ thought process for the Bauhaus was Wagner’s Gesamtkunstwerk.

The idea of Gesamtkunstwerk is the total work of art where all art forms come together to realize one glorious, life-affirming entity.

Wagner saw this in music; Gropius saw it in architecture. Thus why Gropius named this new art school Bauhaus which

translates in English “building house” or “house for building.” It would be here in Weimar that Gropius and his Vorkurs would build the foundation for Modernist design as we know it.

The Bauhaus was radical, not only because of its art, but also in its new approach to education. It was democratic, coeducational, and aspired to demolish the wall between the “social classes” of art. The Bauhaus was well-oiled machine of cooperative

minds that accepted both men and women.

They would not tolerate the looking-downthe-nose mentality of some fine artist nor would they have persons of the arts and crafts bash the lack of practicality from the fine arts. The Bauhaus aimed to unite all artists as useful and important to the development of the beauty of the world.

The introductory course at the Bauhaus was called Vorkurs, where every student had to initially dabble in the grit and hands-on process of arts and crafts.

7

As they progressed through the courses, would encounter fine arts and ultimately reach the peak of architecture. Though the Bauhaus was booming with outstanding art and design that was compellingly Modern, the local residences of Weimar were not comfortable with the practices and methods of the Bauhaus. That is when the new facility was developed in Dessau.

The architecture of the Dessau Bauhaus building was a milestone for twentieth century architecture. Gropius designed it as a unit of blocks that had unique functions.

One block served as the teaching building that included the library. Another served as the building for the workshop and studio.

The last block served as a dorm for the students.

There was a hall connecting the three blocks that possessed a lecture hall and the administrative offices. This new facility did not have a designated front because the overall layout consisted of several wings and modules. The Dessau Bauhaus can be seen as abstract art since it reflects that quality of no beginning or end. The school was a physical representation of the idea of Gesamtkunstwerk. Everything and

8

The History of the Bauhaus

everyone has purpose and privilege of making art. Art it is not a profession for profit but a proclamation of life. As history has revealed the Bauhaus was eventually shutdown by the Nazis, but that did not silence the art of Bauhaus.

After the Bauhaus was closed in Germany, Lazlo Moholy-Nagy temporarily established the New Bauhaus in Chicago, Illinois. It was here that the typography of the Bauhaus continued to thrive, thus influencing more designers in America. The legacy of the Bauhaus was further established in the United States throughout the following years, beyond the reach of the Nazis, and grew to at contagious rate throughout the world.

Ironically, the Nazi party keeping Bauhausler influence outside of Germany is why the Bauhaus was exposed to the world.

Eventually, the Bauhaus did return to Germany where they established their third and final location in Ulm. From there and many locations throughout the Western world the ideas and practices of the Bauhaus grew and created the foundation for what we see today in successful art and designs.

9

10

The History of the Bauhaus

11

Bela

Bela is an American retail company with experience in making Bauhaus inspired products for the modern home. We offer a variety of items and while shopping at Bela, you will find that our store sections are named after the artists that have inspired our creations and products. Josef Albers (paint), Herbert Bayer (fine art), Theo van Doesburg (lighting), Laszlo Maholy-Nagy (Literature), Jan Tschichold (home & kitchen appliances), and Piet Zwart (furniture). These artists have contributed a contemporary style to our products that is sure to fit the taste of any modern consumer.

Our stores are unique to the Bauhaus, not only in the products that we offer, but also in the architecture of each store. Bela will stand out to you with its circular design, created to mimic the curriculum wheel of the Bauhaus. You will move throughout the store just as the students of the Bauhaus moved throughout their courses.

The name “Bela” itself comes from the German word, “Beleben”, meaning revival.

Like the Bauhaus, here at Bela we wanted to create a revival in the way consumers were able to customize their homes. This can be seen in each product’s functional use and modern design.

12

Welcome to Bela

In December of 2013 we will have our grand opening, launching thirty-three stores spread across the United States, Germany, Brazil, and France. By January 2015 we plan to open a total of seventytwo stores in ten countries.

Visit bela.org which is avaliable at this time.

Here you will be able to find every item in our store available for purchase online.

You can order your favorite items from the comfort of your own home as well as having access to our online catalog, sales papers, and discounts.

Founders Ryan Hammett Ben Mahaffey Caitlynn Murphy Brinnan Wimberly

13

14

Welcome to Bela

15

Bela was developed from the style and look of the Bauhaus. Everything from the logo to the store itself is unique and was intentionally designed from inspiration brought through Bauhaus styles.

The logo was developed off of the idea of a music note. The music note is meant to represent the musical quality of art.

Art is fozen music in the sense that it is beautiful and flawless. Bela’s logo shows an abstracted music note that appears to float in space. One of the most important aspects of the logo is the fact that it seems to be held together by the negative space.

Without the negative space, the logo would appear to crumble together. If you look in the negative space, you will see the outline of the letter “b” that represents both Bela and the Bauhaus. When our branding managers developed the logo, they wanted a subtle letter “b” that did not hit you in the face upon first sight, but that began to appear the longer you looked at it.

The logo is black and should be paired with a primary pure red. The power pallet is derived from Germany and is meant to show the store’s original inspiration.

16

Welcome to Bela

L: Bela Mug

$9.99

Enjoy your morning coffee in a nice new Bela mug.

R: Bela Flash Drive

8GB-$10, 16GB-$15

Never lose your files again with this helpful Bela flashdrive, avaliable in two capacities.

L: Bela Keychain

$1.99

Take Bela with you wherever you go.

R: Bela Shopping Bag

$20.00

With this new Bela shopping bag, you will recieve a 5% price reduction each time you bring it to shop with.

L: Bela Pen

$3.99

This pen will show your great taste in shopping style everywhere you go.

R: Bela Hat

$24.99

This new Bela hat will keep you covered whenever you are having a bad hair day.

This is a standard cap size.

17

1

U.S.A

42 % 38 %

7 0% 3%

Key 2013 Locations

2015 Locations

# 2013 % 2015 %

15

The Albers Collection

Country

Mexico

UK

6 0%

2

5%

Germany

28 % 21 %

10

Italy

0% 1%

4

France

13 % 9%

Spain

9

8

0% 3%

Turkey

0% 3%

3

Brazil

17 % 11 %

5

S. Africa

0% 6%

16

The Albers Collection Bold colors for the modern home

Josef Albers was a student of the Bauhaus in Dessau, Germany and was a practicing artist in the fields of design, typography, photography, painting, printmaking, and poetry. His most influential work was created in the field of abstract painting and it showed an influence of both the Bauhaus and the Constructivists with its simplified geometric shapes. However, he also proved to be very influential to many other graphic designers and artists as a teacher at the Black Mountain College in North Carolina from 1933-49, and at Yale University in Connecticut from 1950-58.

His series, Homage to the Square, is an example of his disciplined approach to composition and color theory. Towards the end of his career, he and his wife established the Josef and Anni Albers Foundation in an effort to continue sharing and promoting the theory that he had established during his career. His style and work represent a bridge between the European art of the Bauhaus,Constructivists, and the new American Art that emerged in the 1950s and 60s. He was a teacher and an artist his entire career, until his death in 1976 at the age of eighty-eight.

20

The Albers Collection

21

Product #0001

1 Gallon-$6.99

Crimson Red

Product #0002

1 Gallon-$6.99

Dark Tan

Product #0003 Naval Ship Blue

22

The Albers Collection

1 Gallon-$6.99

800.660.6542 | find more at bela.org

23

Meet Our Designers: Melinda Narro Paint and Color Specialist Melinda Narro is a 21 year old native Texan, but she has been living in Tennessee for most of her life. She was educated at Pellissippi State Community College and later transferred to Savannah College of Art and Design. There she received an Artistic Merit Scholarship. Currently she is studying at the University of Tennessee with hopes of receiving a Bachelor of the Arts in Art History. Melinda worked with the Knoxville Art Museum and helped with their summer camps. Her favorite aspect of art is the inherent excitement of the creative process. She enjoys the sense of lighting up when you get an idea or feel inspired, watching projects take shape and sometimes go off in directions that you never would have anticipated, the satisfaction of completing something after putting a lot of time, effort and heart into it, and the experience of getting to share what you’ve made with others and get feedback through different eyes.

Narro is employed by Bela as a paint and color specialist. Narro is responsible for the execution of color matching. She is available for color counseling sessions at the main Bela branch in Chicago, Illinois.

Her paint colors can be found in the Albers Collection at your local Bela store.

behance.net/melindanarro

24

The Albers Collection

L: Product #0004

1 Gallon-$6.99/Each

Light Forest Green, Dark Gold, Burnt Orange, Crimson Red R: Product #0005

1 Gallon-$6.99/Each

Forest Green, Gold, Orange, Primary Red

L: Product #0006

1 Gallon-$6.99/Each

Primary Yellow, Dark Gold, Muted Red, Primary Red R: Product #0007

1 Gallon-$6.99/Each

Dark Gold, Muted Orange, Dark Muted Red, Primary Red

L: Product #0008

1 Gallon-$6.99/Each

Primary Yellow, Dark Gold, Muted Red, Primary Red R: Product #0009

1 Gallon-$6.99/Each

Dark Gold, Muted Orange, Dark Muted Red, Primary Red

25

The Bayer Collection Accenting your life with Fine Art

Bayer was both a student and a teacher at the Bauhaus and worked in a wide range of fields including painting, sculpture, typography, advertising and architecture.

In his early years as a student, he studied painting with Kandinsky, but in just a short while he was teaching one of the Bauhaus’ first classes on typography. The amount of work that he created before he was twenty-eight was more notable than most designers entire careers of work. He spent time teaching at the Bauhaus, working as an Art Director for the Container Corporation and as an architect in both Germany and in the United States.

In between his time at the Bauhaus and his career in America he spent time as the Art Director of Vogue magazine’s office in Berlin. His contributions to the fields of graphic design, typography and advertising were many. One that should be noted was his design for a typeface that consisted of entirely lowercase letters. The German blackletter types were overly ornate for his taste and their use of capital letters for every proper noun became annoying.

Bayer developed a sans-serif alphabet of lowercase letters titled “Universal”.

26

The Bayer Collection

In 1946 Bayer moved to Aspen, Colorado where he spent much of his time designing local architecture and posters for the local art community. In 1959 he designed another sans-serif typeface. Again it was all in lower case, but he called it “fonetik alfabet” and it contained special characters for the endings -ed, -ion, -ory and -ing. He is one of the most recognized designers to come from the Bauhaus institution and his theories of design are still taught in many schools today.

27

28

Product #0010 24” x 36” Primary Colors on Canvas

1 Print-$39.99

Product #0011 24” x 36” The Green Swirl

1 Print-$39.99

Product #0012 24” x 36” Abstraction of the Sun

1 Print-$39.99

The Bayer Collection

800.660.6542 | find more at bela.org

29

Meet Our Designers: Eder Rengifo Senior Illustrator Eder Rengifo is a twenty-two year old designer from Trujillo, Peru. Rengifo is self-taught due to the lack of art education in the country of Peru. He studied the Bauhaus without the help of a teacher and he gained much of his knowledge through reading and research. Rengifo now works as a user interface designer and a designer for Bela. He has achieved recognition for creating an app called T3 Player, which is a musical application designed in the style of Dieter Rams. T3 Player was featured in an article published in Esquire Magazine.

In addition to his other work, Rengifo is also designing posters and promotional works in the style of L谩szl贸 Moholy-Nagy.

There are no posters that are identical.

Rengifo designs each poster to your preference and the turn around for original designs is two months. To order an original poster, or to see our stock of mass produced posters, please visit your local Bela store or visit us online at bela.org.

behance.net/ederrengifo

30

The Bayer Collection

L: Product #0013 1 Print-$29.99 16” x 20” Composition of Circles and Squares in Blue

R: Product #0014 1 Print-$29.99 16” x 20” Symphony of Red and Yellow

L: Product #0015 1 Print-$29.99 16” x 20” Composition of Blacks and Greys

R: Product #0016 1 Print-$29.99 16” x 20” Crossings of Reds and Blues

L: Product #0017 1 Print-$29.99 16” x 20” The Red Circle Intersected by Black

R: Product #0018 1 Print-$29.99 16” x 20” Composition of Primary Colors and Black

31

The Doesburg Collection Seeing art in a new light

Highly influenced by Wassily Kandinsky, van Doesburg shifted his style of painting from one that emphasized less of a direct reflection of everyday life and one that placed more importance on a conceptual style that favored a geometric style.

A Dutch artist, van Doesburg led the artistic style movement “De Stijl� into popularity and influenced graphic designers for many years to come with his theories, which conveyed the idea that there was a collective experience of reality that could be tapped as a medium of communication.

Doesburg moved to Weimar, Germany in hopes of impressing the director of the Bauhaus, Walter Gropius. Gropius did not directly oppose his ideas, but did not accept him onto the faculty of the Bauhaus.

In reaction to this, Doesburg positioned his studio directly next to the Bauhaus and attracted many students with the ideas that he promoted, most of which were developed out of the ideas of Constructivism, Dadaism and De Stijl.

It was during these times that Doesburg formed a tight bond with his fellow artist Piet Mondrian. In 1923, van Doesburg

32

The Doesburg Collection

moved to Paris so that he could communicate directly with Mondrian. However, the two were very much polar opposites in character and it resulted in the end of their friendship.

It has been speculated that the breakdown came as a result of a disagreement about the directions of lines in their paintings.

Doesburg moved in 1931, due to his declining health and on March 5th, he passed away.

33

Product #0019

$69.99

Silver Freestanding Lamp

Product #0020

$19.99

Wall Hanging LED Lights

Product #0021 NEVER-Dying Large Candle

34

The Doesburg Collection

$39.99

15% Off from now until May 31, 2014

800.660.6542 | find more at bela.org

35

Meet Our Designers: Mark Tomlinson Advisor on 3D Rendering and Lighting Mark Tomlinson has been working in the 3D CG field for the last 10 years. He started off with 3DS Max then moved to Maya, and this year Blender. He has experience with V-ray, Mental Ray and now Cycles renders. He has used Mudbox, Nuke and After Effects.

Tomlinson now uses Final Cut Pro X and Motion for video. His main 2D program is still Photoshop which he has been using daily for the last 13 years. Occasionally he also uses Illustrator, but it is not in his normal workflow. Mark has a background in mechanical engineering, electronics and design. He has previously worked as programmer and systems manager. He is a certified design draftsman.

Additionally, Tomlinson designs lighting for Bela and is a 3D draftsman at our studio.

He is responsible for bringing well designed lighting into your home and designing fixtures that you will be proud to show off.

You can find many more products at bela.org or in the local Bela store.

behance.net/MarkBTomlinson

36

The Doesburg Collection

L: Product #0022

$49.99

Black and White Cube Lamps

R: Product #0023

$29.99

Circular Floor Lamp

L: Product #0024

$149.99

Hovering Dining Room Lamp

R: Product #0025

$299.99

Crossing Arch Floor Lamps

L: Product #0026

$99.99

Freestanding Rectangular Floor Lamp

R: Product #0027

$299.99

Modernist Japanese Globe Lamp

37

The Moholy-Nagy Collection Judge a book by the cover

Known for his versatility and the fundamentals of design, which he taught his students, Laszlo replaced Johannes Itten as director of the Bauhaus in 1923. He experimented in many different fields including photography, typography, sculpture, painting, industrial design and printmaking. His experimentation across multiple mediums led to graphic design work characterized by the bold typography choices combined with his striking photography.

After he resigned from his position at the Bauhaus in 1928 he spent time working in Berlin as a film and stage designer. In 1937 he moved to Chicago. There he formed the New Bauhaus, which is now the Illinois Institute of Technology. The school shared the same philosophy as the original Bauhaus and caught on quickly. He chronicled his efforts to establish the curriculum of the school in his book Vision in Motion.

38

The Moholy-Nagy Collection

39

Product #0028

$4.99

A Designer’s History, magazine

Product #0029

$4.99

A Guide to Modern Design, magazine

Product #0030 Color and Type, magazine

40

The Moholy-Nagy Collection

$4.99

800.660.6542 | find more at bela.org

41

Meet Our Designers: Nigel Robertson Literary Designer Nigel Robertson is a successful designer from San Fransisco who has found his calling in the art of book making and magazine cover design. He studied at the Art Institute of Chicago and practiced letter press and woodblock printing.

Robertson has worked for several Fortune Five Hundred Companies as their InHouse designer, but he has since moved on to work with smaller start up companies.

Robertson now works with Bela as the Literary Designer. He designs covers for magazines and publications that are distributed world-wide. Robertson has been working alongside our designers since the beginning, and is a partial owner of the company.

Robertson’s designs and books are avalibale at your local stores and online at bela.org.

Robertson will also be releasing a new line of Educational DVDs this coming May. The series will cover every major art style from Rococo up until the Bauhaus.

behance.net/NigelRobertson

42

The Moholy-Nagy Collection

L: Product #0031

$4.99

Designer’s Digest, magazine

R: Product #0032

$4.99

The Color Theory Catalog, magazine

L: Product #0033

$4.99

The History of Design, magazine

R: Product #0034 The Grid System, book

L: Product #0035

$24.99 LTD Edition

$24.99

Layouts and Negative Space, book

R: Product #0036

$24.99

The History of Photography, book

43

The Tschichold Collection Useful appliances with beautiful functions

Tschichold claimed that he was one of the most powerful influences on twentieth century typography. There are few who would attempt to deny that statement.

He was the son of a sign painter and trained in calligraphy. Tschichold began working with typography at a very early age.

Raised in Germany, he worked closely with Paul Renner (who designed Futura) and fled to Switzerland during the rise of the Nazi party. His emphasis on new typography and sans-serif typefaces was deemed a threat to the cultural heritage of Germany, which traditionally used Blackletter Typography and the Nazis seized much of his work before he was able to flee the country.

When Tschichold wrote Die Neue Typographie he set forth rules for standardization of practices relating to modern type usage. He condemned all typefaces except for sans-serif types, advocated standardized sizes of paper and set forth guidelines for establishing a typographic hierarchy when using type in design. While the text still has many relative uses today, Tschichold eventually returned to a classicist theory in which centered designs and roman typefaces

44

The Tschichold Collection

were favored for blocks of copy.

He spent part of his career with Penguin Books and while he was there he developed a standardized practice for creating the covers for all of the books produced by Penguin book company. He personally oversaw the development of more than 500 books between the years 1947-49.

Every period of his career has left a lasting impression on how designers think about and use typography, and it will continue to affect them into the future.

45

Product #0037

$99.99

Toaster Oven

Product #0038

$999.99

Side-by-Side Refrigerator

Product #0039 Juicer

46

The Tschichold Collection

$799.99 LTD Edition

800.660.6542 | find more at bela.org

47

Meet Our Designers: Greg Ballard Appliance Designer Greg Ballard grew up in the Northwest United States and attended Stanford University as an Electrical Engineer.

Later, Ballard went back to school to pursue a career in product design.

He graduated four years later and came straight to Bela as the team cordinator for the appliance design studios. Ballard has produced designs for over three hundred appliances that Bela now sells.

If you are interested in buying any of the large appliances, please contact a local Bela store, email the HelpDesk, or call our Customer Service Office. A Bela employee will come to your address to measure your kitchen, laundry room, or bathrooms to insure an exact fit. In addition, we deliver the appliances to your home for free and will install them up to your specifications.

behance.net/GregBallard

48

The Tschichold Collection

L: Product #0040

$399.99

Chrome Faucet

LTD Edition

R: Product #0041

$99.99

Coffee Brewer

L: Product #0042

$499.99

4-in-1 Convection Oven

R: Product #0043

$199.99

Under the Counter Microwave

L: Product #0044

$99.99

Handheld Rechargeable Vacuum

R: Product #0045

Stainless Steel Faucet

$149.99 NOW $134.99

10% Off from now until April 1, 2014

49

The Zwart Collection Traditional furniture for contemporary spaces

A pioneer of modern typography, designer Piet Zwart was influenced by Constructivism and De Stijl. His influence shows in his work and speech: to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow.

Zwart worked as a designer, typographer, photographer and industrial designer in the Netherlands in the 1920s and 30s.

Working for the NKF Company, he created many works of graphic design before retiring from the company to spend the rest of his days as an interior and furniture designer.

Influenced by the Arts and Crafts movement, Zwart began his education at the School of Applied Arts in 1902. He spent most of his career moonlighting as an architect and photographer, He was a designer and for several years was very successful.

His design career came to a halt when he was arrested by German soldiers in 1942.

He was eventually released after the war, but the experience affected him drastically.

He spent the rest of his life primarily working in interior design. His excellent use of color, typography, composition and photography are reminiscent of the Bauhaus and his influence on the future generations of

50

The Zwart Collection

designers lives on through the Piet Zwart Institute at the William de Kooning Academy.

51

Product #0046

$499.99

Wooden Sectional T.V. Stand

Product #0047

$99.99

The Nesting Tables

Product #0048 Corner Table

52

The Zwart Collection

$49.99

800.660.6542 | find more at bela.org

53

Meet Our Designers: Alfredo Ruiz Furniture Concept Designer Alfredo Ruiz comes from Monterrey, Mexico and has been involved with design all of his life. Ruiz has won first place at the Fifth Toy International Design Competition and was a finalist at the Whirlpool Mexico Design Competition. He took first place at the Fundación Eco Inteligente, and he earned second place in the Nuevo Leon Furniture State Competition. Ruiz has worked as an application designer at Coalesse, product designer at TYFSA SA De CV, and at Equipos Treviño.

Currently, Ruiz is working with Bela in furniture design and concept planning.

The products he has produced have been featured in national competitions and have won several awards. These pieces are now for sale in Bela’s inventory, and can be found online at bela.org.

behance.net/aruizdesign

54

The Zwart Collection

L: Product #0049

$499.99

Black Leather Bauhaus Chair

R: Product #0050

$1999.99

Yellow and White Couch Combo

L: Product #0051

$499.99

Wood and Fabric Chair

R: Product #0052

$199.99

Primary Color Multi sectional Chair

L: Product #0053

$99.99

Red Metal Chair with Arm-rests

R: Product #0054

$99.99

Kandinsky Chair

55

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Can’t make it to the store?

Need to check the status of your order?

Stay updated with the bela app!

Available on Apple and Droid phones!

Be sure to visit us at bela.org to browse through your favorite s e c ti o n in the store, place orders, or contac t customer ser vice!

800.660.6542 | find more at bela.org

57

Index A

M Moholy-Nagy, Laszlo-6, 8, 30, 38, 40, 42 Mondrian, Piet-32 Music-7, 16

Albers, Josef-12, 18, 20, 22, 24, 44 Appliances-12, 44, 48

N

B

P

Ballard, Greg-48 Bauhaus-6, 7, 8, 9, 10, 12, 16, 20, 26, 30, 32, 38, 42, 44, 50, 55, 60, 62 Bayer, Herbert-6, 12, 26, 28, 30, 62 Bela-6, 12, 14, 16, 17, 24, 30, 36, 42, 48, 54, 56

C Chicago, Illinois-8 Collection-3, 18, 20, 22, 24, 26, 28, 30, 32, 34, 36, 38, 40, 42, 44, 46, 48, 50, 52, 54, 60

D Dessau-6, 8, 20, 44 Dieter Rams-30 Doesburg, Theo van-12, 32, 34, 36

F Fine art-6, 12 Furniture-12, 50, 54

G Gesamtkunstwerk-7, 8 Gropius, Walter-6, 7, 8, 32, 56, 62

I Itten, Johannes-38

K Kandinsky-26, 32, 55

L Lighting-12, 24, 36 Literature-12, 38, 62

Narro, Melinda-24, 61

Paint-12, 24 Photography-20, 38, 50

R Rengifo, Eder-30, 61 Robertson, Nigel-42 Ruiz, Alfredo-54, 61

T Tomlinson, Mark-36, 61 Tschichold, Jan-12, 44, 46, 48 Typography-6, 8, 20, 26, 38, 44, 50

W Weimar, Germany-6, 7, 32

Z Zwart, Piet-12, 50, 52, 54

Sources

Behance: http://www.behance.net/melindanarro http://www.behance.net/100thldiot http://www.behance.net/ederrengifo http://www.behance.net/aruizdesign http://www.behance.net/morningclaire http://www.behance.net/brentoft http://www.behance.net/MarkBTomlinson History: http://www.quittenbaum.de http://www.archinoah.de http://smik.bstu.ru/news/15193 Lighting: http://artsplastiqueslcf.blogspot.com http://www.hidesign.it http://mylightings.onsugar.com http://www.mikserdekibeyin.com http://tevami.com http://www.furnituremage.com http://besthomedecorators.com http://www.fansshare.com Appliances: http://www.panasonic.co.uk http://media-cache-ak0.pinimg.com http://mobiletest.moma.org http://graphicsoul.over-blog.com http://ao.com http://www.ikea.com http://shopcandelabra.com http://www.kookpunt.nl http://mayadam.3owl.com http://www.virtuelreel.com http://www.ds-kitchens.co.uk http://avtokresloperenoska.ru Furniture: http://denniscooper-theweaklings.blogspot. com

http://cihuantang.blogspot.com http://www.comicvine.com http://www.moravska-galerie.cz http://pansy-purple.rssing.com http://areaneo.com http://skizzieskazzi.blogspot.com http://www.osar.be Literature: http://www.creativereview.co.uk https://loboandco.wordpress.com/tag/ cristiana-couceiro/ http://numberoftheday.co.uk http://datouyululu.diandian.com http://www.artgene.net http://bauhaus30.blogspot.com Color: http://www.plumb-crazy.net http://jtinterior.com Fine Art: http://midcenturia.tumblr.com http://www.moodlki.com http://isekiri.blogspot.com General: http://all-free-download.com http://2.bp.blogspot.com http://cloud.lomography.com http://burntech.tv Bayer, Herbert, Walter Gropius, and Ise Gropius. Bauhaus, 1919-1928. [New York]: Published for the Museum of Modern Art

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Credits

Ryan Hammett: Artist Research Bauhaus Research Branding Research Citations History Page Design History Page Layout Icon Development Image Collection Index Page Design Logo Development Proofreading Table of Contents Ben Mahaffey: 3D Building Rendering App Design Artist Research Bauhaus Research Behance Research & Contact Branding Research Catalog Page Layout Cover Layout Credits Page Layout General Page Design General Page Layout Grid Structure History Page Layout Image Collection Index Page Design Logo Design Logo Research Order Form Product Numbers & Descriptions Showcase Page Design Showcase Page Layout Type Choices Typesetting

Caitlynn Murphy: Artist Research Bauhaus Research Branding Research Color and Typography Research Company Lauch Layout Design Company Launch Page Cover Layout Credits Page Design Grid Structure Image Collection Infographic Map Design Photoshopping Promotional Back Cover Proofreading Website Design Brinnan Wimberly: Artist Research Bauhaus Research Branding Research Catalog Page Design Catalog Page Layout Color and Typography Research Cover Layout Credits Page Design General Page Design General Page Layout Grid Structure Image Collection Promotional Back Cover Thanks Page Design Typesetting Website Design

Acknowledgements

Tim Speaker: For guidance and help in the planning and development of our piece Pip: For beautifully printing our final production Our talented Behance artists who provided their wonderful artworks: PSD Mark Tomlinson Eder Rengifo Molly Smith Melinda Narro Brent Burtoft Alfredo Ruiz

Bela, Inc. 33 Gropius Circle, Chicago, IL 60657 800.660.6542 bela.org

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