The
Closet Of
Heleen H端lsmann Owner Salon Heleen H端lsmann
The
Closet of
I started selling my own pieces privately. I actually
How do you define your style?
never stopped since. All the brands and items in
Crispy and clean.
‘De Salon’s’ collection are an extension of my style and taste. The clients are attracted to this selection.
In what way are you conscious about recycling or
Here at ‘De Salon’ we always take the time to help
sustainable fashion?
everybody find what they are looking. In order to
Thats what its all about; finding new owners for
really direct our full energy towards one person, we
the beautiful pieces that are not worn any longer,
Name a few of your favourite things:
have made the decision that its only possible to visit
tucked away in wardrobes. Its great that these
No life without flowers, shoes, my family and
‘De Salon’ by appointment.
items enjoy a ‘second life’. Nowadays wearing
Heleen Hülsmann
Owner Salon Heleen Hülsmann
friends.
secondhand is totally accepted, or even cool. With How do all the fashion gems find its way to the Salon?
our new rental section at ‘De Salon’ we try to take
Yourself in 3 words:
Nowadays they find their own way. Word of mouth
this even a step further, party wear for 1 day..
Curious, (too) perfectionist and tidy.
is a powerful thing. What’s next/whats your ultimate dream?
Could you tell us some more about ‘De Salon’?
Who or what is your source of inspiration?
A mini department store with only second hand
‘De Salon’ grew organically. After the sale of my
I tend to find inspiration in other areas than fashion.
pieces. Furniture, ceramics, fashion and books.
advertising agency I didn’t see use for my ‘coporate’
Art, film, interior magazines etc.
Anybody in for that?
van Noten and DKNY anymore. The second hand
You and fashion?
Who would you pass ‘The Closet of’ shoot on to?
stores back then didn’t accept these brands…
Pretty much.. 24/7
I have to give that some thought..
wardrobe, filled with designers like Joseph, Dries
Starring: Heleen H端lsmann By TNC Creative Kim Erich Photography: Iris Duvekot