LOE W
11 | Light
18 | XBold 14 | Medium
3 Loew is a geometric based sans serif influenced by the early industrial designer’s.
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Loew is a geometric based s influenced by the early indu Pure mechanical shapes are to give the characters the ri and usability. These subtle h combined with the technica great readability at both larg sizes. Loew is a versatile san simple and honest geometr range of modern application
OHA A blend of optical refinements & geometric construction result in a near perfect circle, for both uppercase & lowercase ‘O’
“OUR SUCCESS IS A VICTORY FOR PURITY, INTEGRITY — FOR GIVING A DAMN.” — JONY IVE
“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived & well made. We make & sell a very, (hopefully) beautiful, well-made things.”
12 | 44
very large number of
100 | Thin - XBold
abcdefg nopqrst 1234567 loew gly
YPHSET 100 | Thin Italic - XBold Italic
HIJKLM UVWXY ,; .: ‘’ (-) £
(FORM, FUNCTION AND USABILITY)
BLUE COLLAR
PURE fanatical care beyond the obvious
Simplicity & Focus
d a u e rh a f te SYN E R GY “our products are tools & we don’t want design to get in the way”
intuitive INQUISITIVE AND CURIOUS
SIMPLE “I’m very aware of an incredible tradition in the UK of designing and making…”
minimalistisch
HONEST The beauty is in the clear expression of function
C L AR IT Y
MENU
68 | Thin
simplicity isn’t simple. Designing anything of
Simplicity is not the
consequence is incredibly
absence of clutter, that
challenging. Our goal is
is a consequence of
to try to bring a calm and
simplicity. Simplicity
simplicity to what are
is somehow essentially
incredibly complex
describing the purpose
problems so that you're
and place of an object
not aware really of the
& product. The absence
solution, you're not aware
of clutter is just a
of how hard the problem
clutter-free product.
was that was eventually
That's not simple.
solved. The quest for
13 | Medium
simplicity has to pervade every part of the process. It really is fundamental.
76 | Black - Thin
A AB ABC ABCD ABCDE ABCDEF ABCDE FG ABCDE FGH
abcde abcde abcde
120 | Black - Bold - Thin
MASTER WEIGHTS
76 | Black talic - Thin Italic
I IJ IJ K IJ K L IJ K LM IJ K LM N IJ K L M N O IJ K L M N O P.
OPENTYPE FEATURES
X1234567890 X1234567890 Lining Figures Oldstyle Figures Numerator/Denominator Superscript/Subscript
78 | Thin
Small Caps
X1₂ X³₄ X567890
OPENTYPE FEATURES
SMALL CAPS
aaa
ABCDEFGHIJKLMN —OPQRSTUVWXYZ
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22 | 240 | 11
(!?,. &) OPENTYPE FEATURES
40 « Heavy
HEAVY. A COMPLETE DISPLAY WEIGHT WITH OVER 800 CHARACTERS. FREE. A COMPLETE DISPLAY WEIGHT WITH OVER 800 CHARACTERS. FREE. A COMPLETE DISPLAY WEIGHT WITH OVER 800 CHARACTERS. FREE. A COMPLETE WEIGHT.
Rapid-Prototyping
HALLMARK ‘form and colour defines your perception of the nature of an object’
SLEEK,
MINIMALIST
VIBE
intuitive
0.00 the shape, the form defines its function
(Design drives the technology, not the other way around)
BONA FIDE
76 | Heavy
Q QR QRS QRST QRSTU QRSTUV QRSTUVW QRSTUVW*
£ $ € ¥ ¢ ƒ
ff ffi ffl fi fl ffj fj fh
22 | 240 | 11
Th ch ct sp st fb
Heavy
£ fiffj OPENTYPE FEATURES
100 | Heavy
OPENTYPE FEATURES
a áẵẩ ằǎậàå ặǟẫảạąãā ề ëếėēêęẽ ẻèẽễệéȩë
OPENTYPE FEATURES
20 | 210 | Heavy
*XYZ ÁĂẮẶẰẲẴǍÂ ẤẬẦẨẪÄǞẠÀ ẢĀĄÅÃḄĆČÇĊ ÐĎḒĐḌḎÉ Ě Ȩ Ê ẾỆỀỂỄËĖẸÈẺ Ē Ę Ẽ ĞǦĢĠ Ħ Ḥ Í Ǐ Î Ï ḮİỊÌỈĪĮĨĶĹĽḼĻ Ŀ Ḷ ŁḾ Ń Ň Ṋ Ņ Ṅ Ṇ ŊÑÓǑÔỐỘỒỔỖ ÖȪỌÒỎƠỚỢỜỞ ỠŐŌṒṐØǾÕṌÞ ŔŘŖŚŠŞȘṢŦŤŢṰ ȚṬṮÚǓÛÜǗǙǛǕ ỤÙỦƯ Ứ Ự Ừ Ử Ữ Ű ŪŲŮŨẂŴẄẀÝ ŶŸỴ Ỳ Ỷ Ỹ Ź Ž Ż Ẓ
40
1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 MADE IN BRITAIN
itâ&#x20AC;&#x2122;s hard to overestimate the influence of jony ive. the last decade has belonged to him.
TOMORROW DOESN’T WAIT FOR THE MAN WHO DESIGNS IT.