THEO_lookbook print:Layout 1 08/09/2017 17:03 Page 1
LIVE, MOVE, FEEL, BETTER.
THEO_lookbook print:Layout 1 08/09/2017 17:03 Page 2
THEO_lookbook print:Layout 1 08/09/2017 17:03 Page 3
We believe in the ease of buying less and choosing well. We started Theo + George to help people get more from life with less, by providing timeless solutions that can be either dressed up or dressed down and that makes Everyday Effortless. Our clothes are adaptive and they work together. Our goal in creating each collection is to empower our consumers to remove a layer of clutter from their world leaving space for more joy from just living life. We make exceptionally crafted comfortable clothes to help you look good, feel good and focus on the things in life that matter. Our clothes are made to move. But we move softly and tread carefully. Our design process keeps textile and social responsibility in mind every step of the way so that our customers don’t have to. The end result is beautifully designed, crafted, comfortable clothes that are washable, durable and built to last. We embrace slow fashion so we are considered and timeless. Our expertise allows us to pick the right fabrics and textiles so our clothes are not only beautifully designed, crafted, comfortable, but also washable, durable and built to last.
O3
THEO_lookbook print:Layout 1 08/09/2017 17:03 Page 4
ThE COMpany Theo + George was founded in 2013 by Katie O’Riordan, a busy working mother of two. Katie, originally from philadelphia, honed her craft by managing the outerwear department for a leading multinational sportswear company in the US, before settling in Ireland. With a degree in physics and a background in architecture and fashion, Katie has taken her unique skills and applied them to her life’s passion. She has received increasing recognition for her work in the fashion industry - in 2015 she made the shortlist for the IDI Universal Design award and was awarded the title of 2017 IFIa Fashion Designer of the year. progressive and self-starting, Katie was determined to create a collection that shares her own values of simplicity and sustainability while also being durable and easy to wear. as a busy mom of two, she recognises the value of a life made easier and is driven to share this principle with others through her curated and crafted collection of clothes designed to work together. Theo + George is an ambitious company with global aspirations. We are based in Dublin, a city full of fun, progressive thinkers and doers but also a city that remains rooted in tradition with ample opportunity for growth and discovery.
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 5
O5
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 6
O6
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 7
Everyday speaks to the sustainable part of the brand; these are clothes she wears every day they are versatile and durable. It also speaks to an understanding of the daily impact she has and the choices she makes every day.
EVERyDay EFFORTLESS This is the essence of the modern woman. She is stylish, independent and self-assured. She moves through this crazy world with ease and confidence. She respects herself and the world around her.
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 8
SUSTaInaBILITy We believe in transparency and sustainable manufacturing practices. Our team has travelled the world to find the best manufacturing partners. We’ve chosen our partners with exceptional care. Each one maintains the highest ethical and sustainable production standards. Our people have met their people, so we know that workers are paid and treated fairly. We care. about you, about the environment, about the people that work for us, the people that sew for us, and the impact our clothes make on you and our world. Our decisions have a lasting impact so we’re careful to make the right ones. Even though we’re small, our ambitions and commitment to responsibility within the industry are integral to who we are and will grow and expand as we do. See, business responsibility comes naturally to us. It’s how we think and it drives how we approach things – from product origin, to supply chains, to just simply the way we interact with people. We believe in decent behaviour and in giving more than we take. not just because it’s a new trend, but because it’s who we are and what we do.
O8
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 9
THEO_lookbook print:Layout 1 08/09/2017 17:04 Page 10
THEO_lookbook print:Layout 1 08/09/2017 17:05 Page 11
THEO_lookbook print:Layout 1 08/09/2017 17:05 Page 12
ThE COLLECTIOn
THEO_lookbook print:Layout 1 08/09/2017 17:05 Page 13
Simplicity, comfort and luxury are the three components that we’ve tirelessly incorporated into every piece within the aW17 collection. These attributes have resulted in high-quality and timeless pieces that are strong enough to stand-alone but also come together seamlessly to create a capsule wardrobe that can be both dressed up and dressed down. Price Range: T-Shirts Tops Bottoms Dresses Coats
| | | | |
€35 - 45 €59 - 159 €129 - 169 €119 - 259 €229 - 279
13
THEO_lookbook print:Layout 1 08/09/2017 17:05 Page 14
Stand-out fabRicS Our custom blended tee fabric has reduced odour retention and shrinkage properties. It will also stay soft and keep its colour longer than a 100% cotton tee. In addition, it will resist wrinkles, will have a smoother finish and be less likely to pill. We pride ourselves on working with the best cashmere factories in the world. Our cashmere partners offer 100% traceability and control over the production process by having built a network of in-house and BSCI (Business Social Compliance Initiative) approved factories for each step of cashmere chain of production. They buy their cashmere fibres directly from the herdsman from Tibet and Inner Mongolia, who have made sure to look after the health of their goats, and the careful combing of the hair to protect their skin - healthy goats are necessary for high-quality cashmere fibres year after year!
THEO_lookbook print:Layout 1 08/09/2017 17:06 Page 15
15
THEO_lookbook print:Layout 1 08/09/2017 17:06 Page 16
aW17002B
LiLLian cREW nEcK tEE Our number one everyday essential. Effortless, super soft, and slightly structured this tee is perfect as a layering piece or worn on its own. Tailored for the perfect fit; a must-have seasonless staple. 47.5% COTTOn, 47.5% MODaL, .5% ELaSTanE
Retail price
€70
Online price
€35
aW17002B
THEO_lookbook print:Layout 1 08/09/2017 17:06 Page 17
17
THEO_lookbook print:Layout 1 08/09/2017 17:06 Page 18
coLEttE LonG SLEEVE tEE
18
THEO_lookbook print:Layout 1 08/09/2017 17:07 Page 19
aW17003W
Made with our luxuriously soft premium cotton-modal blend, this wardrobe staple is the perfect weight for a durable and long lasting piece. Cosy and comfy, this slightly relaxed thumb-hole tee can be perfectly paired with denim or layered with your favourite jumper and is a guaranteed success.
47.5% COTTOn, 47.5% MODaL, .5% ELaSTanE
Retail price
â‚Ź90
Online price
â‚Ź45
aW17003B
THEO_lookbook print:Layout 1 08/09/2017 17:07 Page 20
100% COTTOn
Retail price
€99
Online price
€59
aW17004BW
EMMa LonG SLEEVE bREton StRiPE toP
a true classic, our heavyweight Breton stripe shirt is a timeless addition to your closet. The classic boat neck detail, drop shoulders and split hem give this design effortless style. Made from 100% ringspun heavyweight cotton, this top is perfect for even the coldest days.
20
aW17004WB
THEO_lookbook print:Layout 1 08/09/2017 17:08 Page 21
THEO_lookbook print:Layout 1 08/09/2017 17:08 Page 22
JiLL oVERSiZEd V nEcK tEE
aW17005W
THEO_lookbook print:Layout 1 08/09/2017 17:08 Page 23
aW17005B
aW17005W Oversized and the ultimate in comfort and luxury. Our premium cottonmodal blended fabric is luxuriously soft and will empower you to move. Enhanced breathability, shape retention, and softness – this will become your favourite go-to tee. 47.5% COTTOn, 47.5% MODaL, 5% ELaSTanE
Retail price
€78
Online price
€39
23
THEO_lookbook print:Layout 1 08/09/2017 17:09 Page 24
LucY caSHMERE WooL bLEnd HoodY dRESS This dress is super soft and cosy, yet gives an air of effortless elegance. The premium superfine merino wool/cashmere blend will keep you warm and comfortable all day long. The hoody and deep v-neck make for a relaxed style while the puff detail on the sleeves offers a modern twist to the classic sweater-dress. 10% MOnGOLIan CaShMERE, 90% SUpERFInE MERInO WOOL
Retail price
€572
Online price
€259
24
aW17103G
THEO_lookbook print:Layout 1 08/09/2017 17:09 Page 25
ELLa cREW nEcK caSHMERE SWEatER
aW17104B
THEO_lookbook print:Layout 1 08/09/2017 17:10 Page 26
THEO_lookbook print:Layout 1 08/09/2017 17:10 Page 27
The perfect cashmere sweater - versatile and enviably soft, yet can stand up to being hand-washed. The classic crew neck paired with slightly lengthened sleeves and a flattering cut that hits at the hip is a clear cold-weather staple.
100% MOnGOLIan CaShMERE
€254
Online price
€139
aW17104G
Retail price
27
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 28
JEnnY diaMond QuiLt SWEatER aW17105B
28
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 29
The comfort of cashmere paired with the modern quilted front panel gives the Jenny sweater a style that transitions effortlessly from day to night. The fit hits just at the hip and gives the piece a unique and structured look. 10% CaShMERE, 90% SUpERFInE MERInO WOOL, pOLyESTER, LInInG 100% COTTOn
Retail price
€349
Online price
€159
aW17105M
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 30
LauRa SHiRt dRESS
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 31
aW17203B
an everyday classic - our Laura shirt dress is made from 100% bamboo for ultimate comfort. a perfect update for the dress you'll want to wear every day. 100% BaMBOO
Retail price
€287
Online price
€129
31
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 32
PaYton fREncH tERRY dRESS
The most comfortable dress on earth - made from 100% cotton French terry fabric, this dress is a true staple for your wardrobe. We’ve added a thumbhole design for extra cosiness and used the perfect heavyweight fabric to keep you warm and comfortable while on the go.
100% COTTOn
Retail price
€182
Online price
€119
THEO_lookbook print:Layout 1 08/09/2017 17:11 Page 33
aW17205B
33
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 34
StacEY LuX fREncH tERRY PantS
have you ever worn track pants to the office? now you can - we’ve paired the structure of pleats with the comfort of track pants to create the most unexpected yet stylish, luxurious comfortable pants you will ever own. pair with heals for a refined look or sneakers when you are on the run.
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 35
100% COTTOn
Retail price
€272
Online price
€129
aW17302G
35
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 36
GRacE caSHMERE LEGGinGS
yes, these are really cashmere leggings. Front pockets, back pockets and a high waisted style; they will be your guilty pleasure. The ultimate in athleisure - these leggings will be your favourite cold weather go-to.
100% CaShMERE
Retail price
€319
Online price
€149
aW17303G
36
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 37
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 38
ERin StEPPEd SKinnY JEanS premium Italian denim at an unbelievable price. We’ve added a stepped hem for a modern design and used the perfect blend of cotton and elastane for comfort and ease of movement. But don't worry, these jeans won’t lose their shape, even if you wear them every day. If you own one pair of pants these should be them.
98% COTTOn, 2% ELaSTInE
Retail price
€374
Online price
€179
38
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 39
aW17304B
THEO_lookbook print:Layout 1 08/09/2017 17:12 Page 40
HEatHER WooL WRaP coat
The classic wrap coat is a timeless, effortless and beautiful addition to any closet. The tie waist and drop tail detail in the back give this coat an air of elegance while the front pockets retain an element of functionality. The marbled wool blend fabric and super sleek lining will keep you warm and cosy - this coat will be a true winter staple for your wardrobe. 30% WOOL, 20% aCRyLIC, 50% pOLyESTER
Retail price
â‚Ź444
Online price
â‚Ź279 aW17402BM
THEO_lookbook print:Layout 1 08/09/2017 17:13 Page 41
41
THEO_lookbook print:Layout 1 08/09/2017 17:14 Page 42
aW17403aM
LiSa boMbER JacKEt
you were meant to sparkle. This luxurious insulated bomber jacket is made with the most gorgeous diamond quilted metallic fabric with chest pocket detailing, and lengthened sleeves for a modern look and fit. This jacket is very fitted and if you are looking for a layering piece we recommend going up one size. The perfect day to night coat.
THEO_lookbook print:Layout 1 08/09/2017 17:14 Page 43
100% pOLyESTER
Retail price
€390
Online price
€229
43
THEO_lookbook print:Layout 1 08/09/2017 17:14 Page 44
aLannaH boMbER JacKEt aW17403BB Our favourite style designed to move. We’ve given this jacket a super sleek design in ultra soft black diamond quilted suede - it is the most luxuriously soft fabric we’ve ever felt. The lengthened sleeves are added for a modern twist, the hem, collar and cuff are finished with a rib detailing, and the lining is made of the most buttery lightweight satin fabric. Warning: if you buy this coat you may not be able to stop touching yourself. 100% pOLyESTER
Retail price
€390
Online price
€229
THEO_lookbook print:Layout 1 08/09/2017 17:14 Page 45
45
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 46
JudE oVERSiZEd cREW nEcK coat
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 47
The everyday coat. The clean design with hand pockets and exposed metal zip closure on the center front gives this coat a timeless elegance. The versatile grey colour, luxurious fabric, drop shoulders and oversized fit brings a modern style to any outfit. 100% pOLyESTER
Retail price
â‚Ź444
Online price
â‚Ź279
47
aW17405G
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 48
aW17501G
GRaYSon LuX caSHMERE/ModaL ScaRf Let us know what you think of our scarf. We think it's amazing and if we have enough interest we will make it available to purchase. 82% CaShMERE, 18% MODaL
Retail price
€374
Online price
€149
48
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 49
aW17601B
bEcKY totE baG
100% cotton
Let us know what you think of our tote bag. We think it's amazing and if we have enough interest we will make it available to purchase.
Retail price
â‚Ź600
Online price
â‚Ź199
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 50
@theoandgeorge @theoandgeorge @theoandgeorge @theoandgeorge
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 51
COnTaCT Katie O’Riordan Founder and Designer katie@theoandgeorge.com www.theoandgeorge.com
THEO_lookbook print:Layout 1 08/09/2017 17:15 Page 52