2014-2015
O’COLLY OCOLLY.COM @OCOLLY Advertising Rate Card 2014-2015
Advertising Rate Card
1
Spring/Fall
CONTACT US Contact The O’Colly for any and all of your advertising needs.
Advertising
!"#$$%&'($
P: 405.744.7371 F: 405.744.7936
P: 405.744.7355
ads@ocolly.com www.ocolly.com 106 Paul Miller Building Oklahoma State University Stillwater, OK 74078
2
DISPLAY ADVERTISING LET US HELP YOU STAND OUT THE O’COLLY CREATIVE DEPARTMENT IS QUALIFIED TO DESIGN ADVERTISEMENTS FREE OF CHARGE. WE CREATE BOTH ONLINE AND PRINT ADVERTISEMENTS.
Billing P: 405.744.7355 Newsroom P: 405.744.6363 editorinchief@ocolly.com news.ed@ocolly.com
TO ENSURE QUALITY WORK, PRODUCTION REQUESTS MUST BE SUBMITTED NO LATER THAN FOUR BUSINESS DAYS PRIOR TO THE INSERTION DATE.
OUR ADVERTISING REPRESENTATIVES AND OUR GRAPHIC DESIGNER ARE DEDICATED TO WORKING WITH YOU TO CREATE A CAMPAIGN THAT BEST FITS YOUR BUSINESS NEEDS AND GOALS.
The O’Colly
2014-2015
SEMESTER/ YEARLY CONTRACTS Businesses that hold contracts with The O’Colly agree to spend a minimum dollar amount of advertising for a percentage discount off our open rate of all included advertising. )*+,-.*&/0 1%$2*3+/0456
Special rate that applies to churches, civic and service organizations, government agencies, and public colleges and universities. To qualify, organizations must submit an IRS form 501(c)3 or 501(c)4.
University 1%$2*3+/0456
Oklahoma State University !"#$%!&'()('*!+&,'-&./)01$$'2'./) and auxillaries qualify for this rate. A department account number (AA#) must be given when scheduling ad space.
Advertising Rate Card
7'8'$/'.0!*+/.#2/$ :5;; 10%
:B;; 12%
:<=?;; :@=;;; :@=A;; :4=?;; :?=@;; :A=;;; 14% 16% 18% 20% 22% 24%
9'#.0!*+/.#2/$ :<=>;; :@=>;; :?=;;; :5=@;; :A=>;; :>=?;; :<@=;;; :<A=;;; 24% 12% 14% 16% 18% 20% 22% 26%
3
Spring/Fall
PRINT ADVERTISING E(07%F'$0 Rate G3""0-#H'0 10.125” x 10”
$625
I#"J0-#H' 5” x 10” or 10.125” x 5”
$375
K3#./'.0-#H' 5” x 5”
$200
L%HM/M0-#H' 5” x 2.5”
$100
* L%HM/M0-#H'
N"#2O0P0QM%/' 5” x 2.5” G.*+/0-#H' 10.125” x 1.5”
4
$40
Deadlines
All display advertising space must be reserved by noon @0C3$%+'$$0(#D$0prior to publication. Artwork is due by noon 10C3$%+'$$0(#D prior to publication. Cancellations or changes cannot be accepted after this deadline.
E(073C8%$$%*+
92% STUDENTS &
FACULTY & STAFF 100% 98%
REPORT READING THE O’COLLY
Full page
1/2 page
1/2 page
1/4 page
1/8 page
Front page
Fonts must be embedded in the ad. Images should be at least 300 DPI and correct dimensions. Microsoft 31+()1+)456$%.7'+)#$'.)8%$$)-1&)6') accepted. !"#$%&'()&*+%,&-.%/%..%"0
$175
Proofs
All ads include GRSS0!TSTU in price! *Excluding 1/8 page Black & White
0
Provided upon request. Proofs must be corrected and approved in conjunction with deadlines.
The O’Colly
2014-2015
MILLION 1.5 VIEWS
WEB/ SOCIAL MEDIA
T)L0T^!TSS90 _]1LT0`T\0 WTUL0\IE)
Q'C0E(V'./%$%+H
IE70ESWT7\0<;=;;;0 @ @O’COLLY \Q]\\LU0GTSSTQLU7
Per month - :4;; Per week - :<;; CPM - :<; Sizes: 300x250 pixels 728x90 pixels 960x30 pixels 468x60 pixels
Photo Gallery per week - :@; Sole Page Sponsor :5;; per month
W*C%"'
$50 per month Mobile ads run on the mobile version of ocolly.com nonstop for 1 month.
Q'C0E(0G*.8#/$
9$!.7)!(.):;.8")#$'.< HTML ads (varies by type, willing to support anything, iFrames are the usual) Static Images (Prefer PNG, but able to support JPG, GIF, BMP)
EZZ0E($ Full Screen Ad $50 per month
App ads run on The O’Colly smart phone application nonstop for 1 month.
TRU0QLLaS90GE!LNTTa0ULE!I0])!SR1L7
THOUSANDS
TG0 -LT-SL
\X%//'.0E($ $50 for 3 tweets
W*C%"'0]+J*
1'#("%+'0J*.0#""0X'CY$*2%#"08'(%#0 300x50px Image, HTML, Text 300x600px Image, HTML, Text %$0<0X''O0Z.%*.0/*0.3+0(#/'[
Advertising Rate Card
@ @O’COLLY )LEUS905=;;; SPORTS \Q]\\LU0GTSSTQLU7
T)L0T^!TSS907\TU90QE707IEUL1 \]WL70_]E0TRU GE!LNTTa0-E`L
8,000
5
Spring/Fall
INFO & POLICIES `'+'.#"0-*"%2%'$
The Publisher reserves the right to refuse any advertisement. Advertising simulating news must be clearly labeled “advertisement” in 10 point or larger type. The O’Colly will not accept any advertisement that is libelous; promotes academic dishonesty; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. No advertisements will be published upside down, sideways, or in any other manner inconsistent with traditional newspaper make-up.
6
Proofs
Cancellations
L..*.$0
Positions
Proofs will be furnished upon request. Proofs must be corrected and approved in appropriation with deadlines.
The O’Colly is not liable for errors in advertisements that are provided by the client. If the newspaper is at fault, the client must make claims within 5 days of publication. Compensation is made at the discretion of the general manager.
No cancellations accepted after space deadline-space deadline is NOON two business days prior to publications.
While The O’Colly does not guarantee position, we make every effort to grant position requests. The back page, double trucks and 0'-&'+).*+'!(.)!+')!=!%$!6$')1-)!)#+.&> 01,'/)#+.&>.'+=')6!.%.)"1+)!(='+&%.'+.;
!.'(%/0!#.($
Credit card charges must be authorized by the customer for each charge. The O’Colly is required to obtain a signature from customers. Credit card numbers cannot be stored by The O’Colly for future charges.
N%""%+H0\'.8$
All advertising requires prepayment unless credit has been established. Payment is due 30 days from the invoice in cases of credit. Accounts falling 60 days past due will revert to prepayment and must pay the past due amount in full. Submission of an insertion order is a binding contract (see cancellation policy). 12,3&34"&53,6%.73."&3.%&377%-6%"
Credit
Credit is offered on a limited basis to preferred advertisers, subject to approval by The O’Colly business 1"#0';
The O’Colly
2014-2015
SPECIAL RATES !"#$$%&'($
89#6&247+:"%"&;<&=#46.376 1 day $0.50 per word/per day 2-4 days $0.40 per word/per day 5-9 days $0.35 per word/per day 10-14 days $0.30 per word/per day 15+ days $0.25 per word/per day
0
Graphics and logos available for $1 per day. Borders available for $2.
TC%/3#.%'$
250 words with picture for $25. Every additional 250 words are $25. Must be submitted by funeral homes.
]+$'./$ $60 cpm
>#72%6?&>@:3.%,&/#.&6A%&B.%%C& 7#DD:426?E&#4F73D-:,&#.G342H362#4,& 34"&I>J&"%-3.6D%46,K
5,000 minimum 7,500 maximum 8.5” x 11” maximum page size. 5” x 7” minimum page size.
$5.00 per day for 7 lines $0.50 for each additional line
Additional charges for more than 12 pages
L:,24%,,&>@:3.%,K $8.00 per day for 7 lines $1.00 for each additional line
Ship inserts to: The O’Colly c/o OPUBCO 200 E Britton Road Oklahoma City, OK 73114
Deadline is noon, 1 business day prior to publication.
Advertising Rate Card
IMAGE
Deadline for inserts is one week prior to run date.
7
Spring/Fall
G**/C#""072M'(3"' Sat, Aug 30 vs Florida State Sat, Sept 6 Missouri State Sat, Sept 13 UTSA Sat, Sept 20 Open Thurs, Sept 25 Texas Tech Sat, Oct 4 Iowa State Sat, Oct 11 at Kansas
CALENDAR Publication dates are marked in ORANGE.
AUGUST S
M
T
W
TH
SEPTEMBER F
S
1
2
S
OCTOBER
M
T
W
TH
F
S
1
2
3
4
5
6
S
M
T
at TCU West Virginia at Kansas State Open Texas at Baylor at Oklahoma
NOVEMBER
W
TH
F
S
S
M
T
W
TH
F
S
1
2
3
4
2
3
4
5
6
7
8
3
4
5
6
7
8
9
7
8
9
10
11
12
13
5
6
7
8
9
10
11
9
10
11
12
13
14
15
10
11
12
13
14
15
16
14
15
16
17
18
19
20
12
13
14
15
16
17
18
16
17
18
19
20
21
22
24
25
26
27
19
20
21
22
23
24
25
23
24
25
26
27
28
29
26
27
28
29
30
31
17
18
19
20
21
22
23
21
22
23
24
25
26
27
28
29
30
28
29
30
S
M
T
W
TH
F
S
S
M
1
2
3
4
5
6
DECEMBER
JANUARY T
W
30
FEBRUARY
MARCH
TH
F
S
S
M
T
W
TH
F
S
S
M
T
W
TH
F
S
1
2
3
1
2
3
4
5
6
7
1
2
3
4
5
6
7 14
7
8
9
10
11
12
13
4
5
6
7
8
9
10
8
9
10
11
12
13
14
8
9
10
11
12
13
14
15
16
17
18
19
20
11
12
13
14
15
16
17
15
16
17
18
19
20
21
15
16
17
18
19
20
21
21
22
23
24
25
26
27
18
19
20
21
22
23
24
22
23
24
25
26
27
28
22
23
24
25
26
27
28
28
29
30
31
25
26
27
28
29
30
31
29
30
31
S
M
T
W
TH
F
S
1
2
4
5
6
7
8
9
APRIL
8
Sat, Oct 18 Sat, Oct 25 Sat, Nov 1 Sat, Nov 8 Sat, Nov 15 Sat, Nov 22 Sat, Nov 29
MAY
S
M
T
W
TH
F
S
1
2
3
4
5
6
7
8
9
10
11
3
12
13
14
15
16
17
18
10
11
12
13
14
15
16
19
20
21
22
23
24
25
17
18
19
20
21
22
23
26
27
28
29
30
24
25
26
27
28
29
30
G#""07'8'$/'. Class work begins University Holiday Fall Break Holiday Break Finals Week Commencement University Holiday
8/18/14 9/1/14 10/24/14 11/26-28/14 12/8-12/14 12/13/14 12/24-1/2
7Z.%+H07'8'$/'. Class work begins 1/12/15 University Holiday 1/19/15 Spring Break 3/16-20/15 Finals Week 5/4-8/15 Commencement 5/9/15
The Oâ&#x20AC;&#x2122;Colly