Target group Balmain creations are for very sexy, very rich girls/women between 18 and 35 years oldtheir hair slicked back into high ponytails, all the better to show off their clothes beneath; She is smart and practical but bold and with a unique concept of elegance and grandeur; for the affluent, the aristocrat, young girls stemming from important and influential families, the fashion industry crowd and celebrities. Most of the outfits are not appropriate for daywear and some can reveal the typical French arty girl. The evening pieces deserve an event or special occasion. The style can be described as the future couture. The classic combined with new and trendy. It is definitely unique, possessing a high value and history. The target group’s lifestyle can be simple described as high life: Expensive food and drinks, night clubs, hotels, services, working placement and products. She is a city girl, interested in art galleries, being surrounded by sophisticated images, people, furniture, atmospheres, good music, old book but also last minute trend forecasts and fashion magazines. She has a rich social life.
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.