Spanish invasion

ONE of Spain's top draught beers is launching in Britain with Heineken UK bringing Cruzcampo to the country.

The lager will be available exclusively on draught with Heineken describing it as a ‘great quality experience at an accessible price’.

Cruzcampo was first brewed in Sevilla in 1904, and experts describe it as having subtle hoppy notes and fruity characteristics, finished with a signature bitterness, to make it a fresh, crisp, easy drinking beer.

“People in the UK want Spanish lager, so we thought we’d make it more accessible by launching Cruzcampo into the mainstream,” said Heineken UK's Serena Smith. Spanish lager sales have risen by 73% in England alone over the last year with 20% of premium draught pints pulled being a Spanish originated brand like San Miguel, Estrella Damm, and Madri Excepional.