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WHILE most Spanish supermarket chains stock a range of vegetarian and vegan products, one of the world’s cruelest luxury foods is now turning into an ethical, imitation product for discerning shoppers.

This latest foodie invention is a vegan foie gras, called Fuah, and it’s literally flying off the shelves.

Real foie gras is made from duck or goose liver and is controversial because the birds are usually tube-fed more than they would usually eat, to fatten their liver before slaughter.

In the UK, King Charles is reportedly banning the cruel product from royal estates, while California and New York also want to ban it.

In these more socially aware times, it is simply not something to serve visitors or friends concerned about animal welfare.

The vegan version is made by a start-up company in Madrid called Hello Foods and uses coconut oil, beetroot extract and lentil flour to create its

The company worked on the recipe for more than a year, revising it an incredible 800 times, it claims.

Within 12 hours of launch last month, the first 5,000 units sold out across Spain. When 30,000 more were distributed, these were also snapped up.