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Michael Matthews Founder of DigitalRadioTracker (DRT)
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Table of Contents Page 3-7 Halloween Jack
Page 16-17 Jordy Sam
Page 28-30 Desmond
Page 9-11 Trisha J
Page 19-22 Michael Matthews
Page 32-34 Vanilla Sugar
Page 13-15 Buckhead Boyz
DigitalRadioTracker (DRT)
Page 35-36 Lenny The Heart
Founder of
Page 24-27 Connie Fletcher
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Halloween Jack Supergroup
by Eileen Shapiro
Halloween Jack Releases Cover Of New York Dolls “Trash” – A Tribute To Sylvain Sylvain
Supergroup “Halloween Jack” has just released “TRASH”, a cover song video by The New York Dolls as a tribute/ token of love to the glam/punk band’s Sylvain Sylvain who died last week after losing his battle with cancer. The New York Dolls, known for their glam rock androgyny and their signature attire including women’s makeup and frenzied, bizarre fashions, revitalized the New York City underground music scene in the 70s foreshadowing punk by half a decade. The Dolls were an anomaly, considered to be one of the most influential bands on the planet with their unpolished, chaotic music expression that combined British invasion-influenced rhythm and blues with the guitar distortion and booming backbeat of proto-punk bands such as Iggy and the Stooges. Halloween Jack combines the talent of Stephen Perkins, drummer of Jane’s Addiction, Gilby Clarke, former guitarist of Guns N’ Roses, Dan Shulman former bassist of Garbage, Eric Dover guitarist from Jellyfish, and guest guitarist Steve Stevens of Billy Idol, a huge fan of the Dolls. Halloween Jack’s TRASH video is filled with a texture and color completely reminiscent of the orgasmic, sophisticated anarchy that captured the essence of the kaleidoscopic vibrancy transmitted by the original New York Dolls. Halloween Jack wished to celebrate the memory of Sylvain using the video as a token of love to the fallen Icon. Sylvain Mizrahi, best recognized by his stage name Sylvain Sylvain, was the guitarist for The New York Dolls.
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One of the key architects of rock music, Sylvain was the driving force behind the band and the soul of the clothes, style and thrilling guitar combinations that would be such a profound influence on punk rock. As a precursor to the dolls, he created the band Actress from a bunch of guys that hung around his clothing store that would later give birth to the Sex Pistols. In 2019, Sylvain announced that he had cancer and he died in his home on January 13, 2021. Steve Stevens: The illustrious guitarist from Billy Idol, Steve Stevens actually adopted his stage name from a suggestion by Sylvain Sylvain. A huge fan of The New York Dolls, Stevens played guest guitarist on “TRASH” for Halloween Jack and was happy to do so.... Did you know Sylvain Sylvain? Growing up in New York, I lived in the Manhattan Music Building and actually Thunders lived there for a brief while, but Sylvain was the guy I knew. I didn’t know him well, but in my band previous to Billy Idol we were looking to give me my stage name and Syl suggested that I just use my first name twice. Then I guess about eight years ago, I hadn’t seen him in years and years, but eight years ago we were on the same bill, Billy Idol and the Dolls. I said to him, “Do you remember when you gave me the blessing to use my name twice.” He did remember. He was a total sweetheart. He was such a New York fixture. What did the Dolls mean to you? As A kid growing up in New York, I went to high school in Manhattan. I believe the Dolls are the ones that really spearheaded not only the punk rock scene but obviously when they went to London and had such a huge impact on the Sex Pistols forming.....all of the bands in New York that kind of came after them were aware of the fact that you didn’t have to be a virtuoso. You just had to find five guys who believed in something as much as you. And they influenced I believe every band that came out of New York City, certainly Kiss, and Aerosmith, any band that played Max’s were obviously aware of the Dolls. Is there something you’d want someone to know or hear regarding the tribute or video? I think what’s great about this video, I really didn’t know what to expect...but I love the fact that there was real footage of the band and that we are really paying homage. When Sylvain passed away, I had posted a little thing in Facebook with a photograph of him. But I was really happy that we are able to honor them. They really did influence so many musicians that came after them. I’m really happy to have my name attached someway to honor him. Stephen Perkins: Stephen Perkins Drummer of Jane’s Addiction, Porno for Pyros, and Think:EXP while taking a shower masterminded the idea for a tribute video for Sylvain Sylvain and here is why....
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What did the New York Dolls mean to you? Courage! It’s fascinating that they had the courage to do what they did. To me it was like a local band from New York City that gave everybody in the early 70s a chance to relate to this brave and courageous band. The bravery and the courage that it takes to get on stage to be able to play their instruments with such guts. To dress up with such confidence and to strut. It showed me what it takes to be like a Salvador Dali or a Picasso. You do it your own way and you stick to your guns. They love you or they hate you, but you stick to your guns. The early punk scene that came out of New York and London, they all have that in common, but
the Dolls seemed to be having such a good time. They were like this great party band. Of course, I wasn’t in New York, but it seemed dangerous and dirty and that went right into their music. It seemed like you had a good time all the time, but you had to be on your toes and look out for what was going on around you. When Jane’s Addiction finally made it to New York, I wanted to go right to St. Marks Place and go shopping at “Trash and Vaudeville” to see if we could dress up like the Dolls....20 years later, but that was the goal. Then you see Bowie and Kiss and even ABBA… all of these bands who pulled from the Dolls. The Dolls never really got the love and sometimes the greatest music does get skipped in the sense of sales. But it has to do with success, and they were a true success because they stuck to their guns and did what they set out to do. It was such a troubled story losing their drummer during their first big tour and then they went through all those speed bumps...getting derailed, but the music lives on. The videos or the films, you can’t find many of them but you could see that there was nothing like this band. I always thought to be a musician you grow up trying to replicate your heroes and then you realize you can’t. You have to find your own homegrown version of who you are as an artist. If you can do that you can stand with it forever. You are an original. So to me, this was a courageous, brave band. It’s not about being a virtuoso on your instrument even though it’s all there, it’s about showing off who you are and where you came from. Jane’s Addiction had a lot of that in LA. We were surrounded by some great players and also some mediocre players with some great ideas. You realize who makes the imprint and who inspires you, and they show you a way that’s possible. I love the fact that in music, still when you put them on there’s no other band that really sounds like the Dolls. They were an original New York City band and I love hearing the city in the music. You know Van Halen could never come from anywhere but LA and the Dolls could be only New York. I remember hearing that they actually played at a place that was falling down because the building wasn’t cared for. Even though the building fell down it was one of their spots that they would play at all the time. I was thinking that’s just the perfect story. No one got hurt and at the same time the place they played actually fell down. The actual rafters cracked and came apart. To me when you put your finger on your favorite band or artist there are one or two that makes an imprint and you can always recall those people, those bands and those experiences and draw from it and try to reach that level. I always wanted to be an original drummer. Growing up, I always imitated everybody because I didn’t know how to find my original self until I found Jane’s because I was surrounded by three other guys who wanted the same thing. I want you to be original. Let’s not replicate our heroes but let’s draw from their power. That’s what I get from the Dolls. They are clearly one of a kind. Be brave like that as far as the music, the look and the style, the clothes and how they promoted themselves .... They were truly an original band. I loved that answer. Even today when we listen to the song that “Jack” did we had to put our balls on the table to make it sound like the Dolls. You’ve got a put your balls out to sound like the Dolls. You’ve really have to go for it and you can’t be worried about is it perfect or not? You’ve got to spend time with it and enjoy the moment and get people riled up. That’s what I love about music. I think Jerry Garcia said it and I still believe it “you don’t get a bunch of people together to jump up and down unless it’s a battlefield until you have a music concert.” You have these people that get together and come from different places and they grew up in different places but they are all in the same room and they jump up and down to the same beat and the same song while they sing the lyrics. Musicians really have this great magnet. People love musicians because it makes them feel emotions, it makes them get out of their own head more than a trip to a museum, or reading a book. It’s this union you have with the music and other people sharing that. The Dolls really had that. It’s like putting a bunch of different people in a blender, blending it up and then having a drink and thinking “oh it tastes so good.” Dan Shulman: I spoke with Dan Shulman, known as the bassist for the iconic band “Garbage” (Stupid Girl), and Run DMC regarding “Halloween Jack” and their tribute video to Sylvain Sylvain.... How was Halloween Jack born? Stephen and I have a long history of playing together in a lot of different groups. He playing percussion for a little band with me called Double D Nose and I was playing with his group Banyon. I jammed with him and Perry in an early version of Porno for Pyros. Then we all played in this club called “Club Make-Up” as well as Gilby who used to do sound for us back in the day for Double D Nose too. “Club Make-Up” was in Hollywood and sort of like a 70s glitter/glam rock club. I decided that I wanted to do more
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of that, so I called Stephen and we called Gilby and Eric Dover who we’d been in Slash’s Snake Pit with. We started doing weekly shows at different clubs in LA. It was just super fun. We were playing all of our favorite glam stuff from the 70s, Bowie, Kiss, Alice Cooper... and people would come and sit in. I remember Perry Farrell saying that he liked bands that just played music for your ears but he was into stuff that was for your eyes and your ears, and I was kind of into that too. Bands like the Dolls that would put on a show that you could really get excited about, the clothing, the make-up, the whole presentation. So, we decided to do that with Halloween Jack and it was a lot of fun. We all went on to do other things but when Sylvain died Stephen gave us all a call and said we should do a tribute. We had covered Doll songs, so we were all into it. Eric Dover was MIA for a second so Gilby called Steve Stevens who is a huge Dolls fan and knew Sylvain, which was exciting for me. What did The New York Dolls mean to you? It really meant freedom. I was a shy kid growing up, so the idea that you could express yourself and look outrageous and play outrageous music and feel that you could communicate with people in that way was huge for me. So for me, I felt like when I wanted to play music I wanted to be able to communicate with people and do something that was outrageous, that was fun and that was exciting and the New York Doll’s, along with Kiss and Alice Cooper and Bowie and all those groups sent me this message as a kid, that anything was possible. You were in Run DMC as a kid? I was a teenager, maybe 18 or 19. I guess that was a kid now that I’m this age....I was in New York right while Run DMC came out with “King of Rock” which was really exciting to me. I used to play in bands in LA, these hard rock groups and there were these metal head dudes that were into it but the girls were outside swimming. I went to this club and they were just putting out “King of Rock” and it was really heavy music that everybody was dancing to. I wanted to get involved with that. I was lucky enough to meet them and because I was a rock musician, they said I should write something for them. So, I went on tour with them and got to play on “Raising Hell” which was the first record I played on and which was really popular, and I got to plan some of the other rock stuff. They brought me back for the next record and then I got to write and do some stuff with them. I was incredibly lucky. Those were really exciting times. If you could say anything as a tribute to Sylvain Sylvain what would it be? I would say that I would not be doing what I’m doing now and as excited about life and music as I am now if it wasn’t for them. Getting to see them do what they did, such wild abandon, excitement and danger changed the way. I don’t think just for me but all the bands I like. I don’t think they would’ve quite been doing what we’re doing if it wasn’t for The New York Dolls. Have you had your ultimate stage fantasy? Yeah...I think I have. I really feel lucky. When I was a kid in junior high checking out all those bands like Kiss and Alice Cooper, I dreamed of doing records and touring the world. I got to do that, I got to play at Madison Square Garden and I got to play at big festivals in front of 100,000 people. The truth is I feel lucky to have done that but once I did that, I realized that I have the most fun playing in a packed club of about 500 people. Gilby Clarke: Gilby Clarke former guitarist of Guns N’ Roses states that the Dolls were a huge influence on him...”Huge, not little...a huge influence on me” and this is his reason...
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Why do you believe that the New York Dolls were such a huge influence on you? I did not get into the Dolls when they came out. It was much, much later like a good 5 or 6 years later. When I first got into music it was what was happening at the time for example Kiss, Aerosmith, Led Zeppelin, Alice Cooper, and from there I was getting into Rush, and UK, and I was starting to go down a deep, dark, heavy metal hole. Then I found The New York Dolls, and that changed everything. They were my version of the Rolling Stones that I could really relate to. I was always a fan of glam rock, I loved The Sweet, I loved Marc Bolan and T-Rex, David Bowie and to me the Dolls were the perfect blend of the glam rock, but still rock ‘n’ roll. They still had that Stonezy,, Aerosmith, bluesy feel so to me they were the perfect rock ‘n’ roll band at that time.
I understand that they influenced Guns N’ Roses? I think what’s really odd is living in Los Angeles during the 80s, bands like Guns N’ Roses and Poison and the LA guns, everybody was influenced by The New York Dolls. For a band that didn’t really sell that many records they sure had a lot of fans. They influenced everybody and once again they were the perfect blend of rock, pop, punk, glam, they really had everything. Johnny Thunders for his inabilities to do what Van Halen could do, what he did do he did great. To me what makes a great guitar player is if you could hear a guitar player play and you know who’s playing...... they have their own identity, and that was Johnny Thunders. I saw Johnny Thunders play many, many times with his Heartbreakers. I can’t really honestly say that they were all really good shows. They were probably kind of messy and hard to understand, but I did see him play quite a bit. Is there anything else that you might want to add.....? I think it’s really important that this is not just for The New York Dolls, this is really about Syl. Sylvain to me was the architect of the band. He’s the Malcolm Young, but the band wouldn’t exist without Sylvain Sylvain. Even though Johnny Thunders and David Johansen get all the accolades, Sylvain was very integral in that band. He was an extremely important part. It’s really important that we all recognize his contributions to the band and I think it’s great that musicians like myself, Stephen Perkins, Steve Stevens and Daniel all recognize that. I want to make sure that we all pay our tribute accurately. Watch Halloween Jack’s cover of “TRASH”, a tribute to The New York Dolls’ Sylvain Sylvain here: https://youtu.be/tm8r4LgUzlY
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Meleh Bazzy IG: @nikkih_bookings FB: www.facebook.com/nikkihbookings
My name is Meleh Bazzy; I also go by Nizhoni Amor. I was born and raised in DC but I grew up in Texas. At the age of 4, I started to get into dancing. By the time I was 6, I started singing different genres of music. Since singing and songwriting go hand and hand, I began writing my own songs at the age of 9. Age 12, I learned how to play the piano and make my own piano beats. Basically, I’ve been doing performance arts all my life so I said why not add modeling to the belt. My sister, Nas, got me to be in my 1st photo shoot while I was a junior in high school and after that my career took off. I started to get the feel of the modeling world and how things work. The more I watched other models do their photo shoots, the more I learned how to Ace my photo shoots. Then I begin to be solid on what type of shoots that I wanted to do. I like to do all kinds of shoots except for implied nude and nudes. I also like being a brand ambassador with other companies because they give me more to add to my resume. Thanks to Nikki Hunter, I’ve been working with multiple photographers in a short amount of time vs how I used to when it would be 3 to 4 months before I work with another photographer. They keep me booked and I don’t have to worry about trying to find someone to collab with. Over all, my goal is to get some New York fashion week, but as for right now, I’m just taking opportunities that I know is going to get me to that goal. Keep your eyes out for Meleh Bazzy.
Trisha J
Songwriter on the Move When did you first get into music? Please explain. I’ve always been involved in music, one way or another. I grew up singing in school choirs, competing in school, performing in college and doing open mics in the city. Having a musical family definitely gives you the push you need to pursue something as incredible as this, and I’m grateful for the exposure and guidance received as a child. Although, it wasn’t always easy to pursue a career in music back then as it is now. Mindsets were different, I think I spent half my time convincing people that I could make a career out of this. But I’d say what really got me to get up and go is watching School of Rock in 8th grade. Nobody makes you feel like you can “stick it to the man” the way Jack Black does. What genre of music do you perform and why? I am currently an Indie-pop artist. Growing up, I listened to a variety of music. 80s hits, classic rock, jazz, mainstream pop, you name it. I always thought there could be a way to bring those unique lyrics from the rock and soul genre to mainstream pop. Now I’ve turned that thought into a mantra and it’s got me here, haha. And why did you choose that style of music? As much as I wish we could all be artists not conforming to the notion of being genre specific, I do enjoy the indie pop space. It’s vibrant, diverse, creative, it’s own kind of punk. Although, I am constantly exploring different genres from punk to rock to classical and folk—who knows, maybe in the years to come, one might see me incorporating a lot of those elements into my own music. At least I’m hoping to. Who or What inspired you to pursue a career in music? Please explain. I’m going to let Freddie Mercury take the reins here. The man’s a legend, an absolute rocker. His stage presence and impressive vocal range always throws me right off the bat. Then there’s Aretha Franklin too, the powerhouse, her
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style just makes everything seem impossible. ABBA’s always inspired me, especially when I learnt about one of their songwriting sessions, how they wouldn’t record a song until you can recall it the next day — If you remember the tune the next day, it’s catchy enough to work on. Crazy right? I have so many other inspirations like Jon Bellion, Jacob Collier, Hozier, The Brummies when it comes to the production and writing bit — all contributing to my decision in pursuing music as a safe space instead of competition. How has your music evolved since you first began performing/songwriting? Please explain. I can definitely see the change in the music I’m finally putting out compared to the songs I’ve written as a preteen. Of course, experiences give you insight, mistakes make you stronger. I’m not always going to know the best way to put out the greatest song ever written, but I know that I’m going to learn a lot of great things from incredible people. Just working with my producer on a new track is such an adventure to take on. I can’t wait to get back in the studio! I’m still wanting to be more involved and effective in the production and marketing process, which I’ll hopefully learn in the months to come. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? Now that would be a dream if you’re referring to opening for someone! Although, I do recall being a part of such a marvelous artist line up for an open mic. I couldn’t fathom being able to share the same stage with so many experienced artists. Artists who could belt and shred whilst I waited for my turn, in the shivering cold, with an acoustic version of Sweet Child O Mine prepared for the show. It’s one of my most learning experiences to not be so self-deprecating on stage even if you feel unqualified, but to just go ahead and enjoy music. If you were forced to choose only one, which emotion, more than any other, drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? Kindness. Heaps and heaps of kindness. I’ve seen competition driven people, people who’ve had it easy, people who haven’t had it easy, people who are doing everything to get heard. I send out a lot of emails, hoping someone would hear and more often than not, it’s getting black listed and facing rejection. I’ve been bullied into believing I wasn’t worth the click on YouTube. Things like that can get you down easily, but you have to be the bigger person. You have to count your blessings. You have to say thank you and keep trying. At the end of the day, we all return to the dust we were born from. Life’s too short to throw a fit. Kindness matters a lot more than you’d think and it’s what’s kept me grounded in the scene. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? It’s difficult to answer that without coming off pretentious. It’s true, everybody’s awesome. So, how do I make myself be 1% extra awesome enough to get noticed? I don’t. I let myself be weird, I let myself be a nerd, I let myself be honest to my music and most importantly, to myself. The sooner you drive your energy into what makes your music “you” as opposed to what makes your music different than others, the easier you can tackle the challenges coming from the rapidly changing industry. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? Presentation. I’ve seen myself stutter and blabber when I’m introducing myself. I’ve seen myself get intimidated easily and feel all alone. I’ve realized it’s best to not give spoilers to your audience and just head into the performance, being true to yourself.
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A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? The climb is always hard. There is no denying or escaping it. But that doesn’t necessarily have to keep you from moving forward anyway. I wouldn’t look at it as “sufferings” but rather challenges that will help shape you as an individual and
as an artist. Everyone is pushing themselves to achieve something in the world, not just in the field of art. Sometimes you just have to zone in and out to evaluate the significance you hold in a population of billions and trillions. Then proceed to work collaboratively. How do you feel the internet has impacted the music business? Please explain. Now, we’re at a stage where anybody can put out music by themselves, digitally distribute it and earn their royalties. Connecting with people around the world has been made easier. I wouldn’t have ever thought my music could be heard in Czechoslovakia! Although, it does get difficult to find the right person to represent or offer a special opportunity to among this sea of talent. Also, considering the independent music scene is proudly emerging, music companies and physical sales are holding less and less importance as days pass by. Hopefully in the years to come, we might find a balance between all. If you could change anything about the music industry. What would it be? Please explain. The competition and the genre conforming norms. I think we should just be able to make music the way it makes us feel rather than curating it specifically to a term. It doesn’t have to be a race, I know it’s a fast paced life but it can also be misleading. Comparison only kills creativity. Perhaps it’s the survival of the fittest or a jungle gym out there. But it can also just be about appreciating people who create art, no matter where they come from. Is that a wild thought? What are the 5 albums that have helped make you the person you are today? And why? 1) A Night at the Opera - Queen 2) Automatic World - The Brummies 3) Wasteland, Baby! - Hozier 4) Djesse Vol. 2 - Jacob Collier 5) All Killer No Filler - Sum 41 All these albums have helped me understand music in ways I cannot comprehend, inspired me creatively and helped me emotionally. It’s taught me to step outside my comfort zone and experiment unapologetically. Tell us about your current project. Please explain. I’m currently in the writing process for a couple of songs, trying to experiment with different chord progressions and moods, trying to be as brutally honest as I can whilst still incorporating slight metaphors for emphasis. I don’t have a name for it yet, but if I could give the track a personality, I’d say it’s going to be confident. Stay tuned! What is the best advice you have received? The best advice I’ve ever received is from my high school teacher while I was preparing for a debate competition. She said, “Nobody knows what you’re going to say so don’t be afraid to forget.” Which is so true! I’d be worried about messing up in front of my audience but I could also improvise a slip-up and everybody else would think it’s a part of the set. Only you know your content. Remember, your audience is always rooting for you. How can fans-to-be gain access to your music? My music can be found on all digital platforms including Spotify, Apple, Amazon Music, YouTube under the name “Trisha J”. Alternatively, one can look up “Trisha J Clueless” or “Trisha J No Money” on Google to access my music from a number of platforms. Where are you from City, State, Town, Country? I am based in Pune, India. Also referred to as the “Oxford of East”. If you’re ever in town, hit me up! I’ll play a few tunes for you. Do you have social media? Can’t let the #FOMO terrorize me, now can I? You can find me on Instagram/Twitter under the username: @trishajmusic, @thetrishaj on Facebook.
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www.rsvpcigars.com
Buckhead Boyz Hip-POP-Alt Influenced
We caught with a group called Buckhead Boyz from the”ATL”
When did you first get into music? Like most singers, the Church was the incubator and nurturer for talent. You learn performance experience, pitch, dynamics, harmony and how to perform solo when called upon.
Please explain.* The love for music is equal to the air we breath and the blood that runs throughout our veins. We see it no differently. We may even see it as being greater because the intake of air and the internal flow of blood is confined and cannot reach the masses or create a shift in the atmosphere in physical space like lyrics and music can. What genre of music do you perform and why? We perform an eclectic electrifying mix of Hip-POP with alternative rock influences. And why did you choose that style of music? The walls of creative segregation are coming down. Artists are allowed and appreciated across many spectrums that either previously did not exist or was taboo for an artist to branch out into. It is a reflection of the times we are in as well. It is also the independence of artists in direct-to-market strategy with the music buying consumer base. Independent artists are now their own A&R and determine and control their own marketing and promotion. Who or What inspired you to pursue a career in music? Prince, Michael, Migos, Journey, Chris Brown, Aerosmith, Bruno Mars, Red Hot Chilli Peppers, The Weeknd, Shawn Mendes, and Charlie Puth.
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From vocal identity, performance agility and creative ability, these are others and few others represent the commitment to be unique. How has your music evolved since you first began performing/songwriting? Like most artists, you write and perform for the community in which you base resides or you wish to garner a fanbase. Early on we knew that we were a little different than most ATL artists. We knew we had a global flare and appeal. It was confirmed by the many comments and compliments received after our shows. We also knew we had to record music that represented what we as artists were longing for, which may have not been what everyone else in the ATL music scene was doing. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? We were given the opportunity to open for PFunk Connection and widely successful underground artists FLYNT FLOSSY. If you were forced to choose only one, which emotion, more than any other, drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? Passion! Where a man’s passion lies there also lies his treasure. Part of that treasure, we would want to also include JOY! Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? Self contained: Songwriting, Self-styled, Business Administration (Publishing & Other Registrations), Self-Financed. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? Being different in a music city like ATL. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? If you are smart, you don’t really have to suffer. Believe in yourself and invest in yourself. When you believe in yourself, nothing and no one can stop you. When you invest in yourself, you are going to make wise decisions with your money and you are going to promote and push hard for a return on that investment. How do you feel the internet has impacted the music business? Leveled the playing field. If you could change anything about the music industry. What would it be? Artists understand their value and worth in the beginning.
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What are the 5 albums that have helped make you the person you are today? Thriller, Purple Rain, Frontiers (Journey), 24K Majic -Bruno Mars, Culture - Migos Tell us about your current project. The single and video is entitled “SHOUT IT TO THE WORLD”. A soulful classic rock fusion BIG ballad written from a man’s point of view of transparency and ending in redemption and forgiveness. Power vocals and a lead guitar performance that will eventually become one of those guitar licks that will go down in Guitar Hero Hall of Fame. What is the best advice you have received? To watch out for the people who are giving you the advice. How can fans-to-be gain access to your music? All major platforms such as Spotify, Apple Music, Amazon Music, Tidal, Google Play, iHeart Music, Pandora and all other major platforms. They can also see all of our videos on YouTube. Where are you from city,state, town, country? Atlanta, Georgia, USA Do you have social media? IG/Twitter/FanPage/YouTube: Buckhead Boyz
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Jordy Sam
Rising Pop Artist What is your name? I go by Jordy Sam!
What genre of music do you play? I’d say I’m pretty diverse. Primary I guess you could say, POP? But, I got Rap/R&B/Gospel (my roots) all in my bag!
What drew you to the music industry? I’ve always been drawn to music ever since I can remember, but seeing that I could share my music with the world and make it a possible career choice has always had me hungry
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Who are you inspired by? Too many people to name, in and out of music lol. I got people from
my grandparents who helped me develop a ruthless work ethic, to artists like Big Sean/Joyner Lucas, to musicians old, (Ray Charles, James Brown) to new (Kirk Franklin, Pharrell) I could go on! Please explain your creative process. It depends... since I’m a man of many hats (artist, producer, engineering, writer) it depends on what I’m doing and even then my process isn’t even the same all the time. But no matter what, just like anything else, gotta start off by getting focused/getting my mind right. The same way a Hooper or football player would before a game, they want to make sure they’re READY to go on the court/ field and play the game with all their heart, I feel like the studio/booth deserves the same respect! What’s an average day like for you? I start my day off by thanking God for another day and then with some meditation. I try to deal with the boring stuff from the jump (emails, messages, documents, etc...) and then, I just let my creative process take over. That could be, finishing up a mix or a beat, starting a beat, writing to a beat, recording… who knows! Is there a hidden meaning in any of your music? I wouldn’t necessarily say “hidden meaning”, but I do try to leave my lyrics open to perception you know? Like I’ve heard different people talk about 1 of my lines in completely different ways, sometimes ways I MYSELF didn’t even think of, and that’s always fun because it opens my mind even more later on. Do you collaborate with others? What is that process? I’m very picky when I do, but yes. And a lot of times the artist I want to work with always want to work on a beat of mine, so usually I’ll come up with basically everything (my verse, the hook, record it) and then send it to whoever have in mind. I LOVE in studio lock down sessions tho with artists, their people, my people, the vibes, those sessions are always for me haha. How you interact with and respond to fans? Please explain. I try to make sure they know that I appreciate them and the support they give me, and I try to get back to everyone that shows that love, “you see me, i see you”, you know what i mean? What is your favorite part about this line of work? Your least favorite? Why? My favorite part is anything in the creative process of doing music, being in the studio, behind the instruments/mic, writing, any of that stuff I love. I wouldn’t say “least favorite” but something that I’m working on is promo lol. These days for me, it’s getting harder for me to be on social media because of other peoples stupidity/ignorance, so I’m not on it like I use to be, but that’s all changing. Have you ever dealt with performance anxiety? Not really, since I grew up in the church. I have been doing the youth choir and playing instruments forever! So, I grew up performing really, it’s always been apart of me. What are your favorite performance venues? The wild buffalo in Bellingham is hands down my favorite so far. I loved the ballroom down in Oregon, and the Charleston in my hometown is always fun to perform at. What advice would you have for someone wanting to follow in your footsteps? Don’t compete with others, compete with yourself, you’re the only competition that matters. In my mind, if you develop the mindset of not letting you beat yourself, you FOR SURE wont let anyone else beat you. Do you have a website? Facebook: jordysam43 // IG &Twitter: @JordySam43
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Michael Matthews Founder of DigitalRadioTracker (DRT)
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Recently we caught up with DigitalRadioTracker (DRT) founder Michael Matthews for The Orange Magazine exclusive. Mr. Matthews gave us an in-depth look at how his company has paved the way as an alternative for artists and labels seeking a means to track their progression via internet radio. He also gives us a little insight into how DRT is beneficial to new and developing artists and labels, as well as some of the hurdles he has faced over the years creating this platform. Take a look below to find out more about the man behind the successful tracking platform known as DigitalRadioTracker. First, briefly tell us about yourself and how you got started in digital media? I started off in the music industry as an artist manager. I did professional artist management for 25 years. During that time, I built a lot of relationships and decided to launch a marketing company called Dominion Global Marketing. After retiring from artist management, I focused on radio promotion for a while. As I saw technology changing the music industry, I went on to create the internet radio campaign taking the same model from Commercial FM promotion. A couple years later I was led to form the music monitoring company, DigitalRadioTracker.com Inc. What sets you apart from other companies offering similar services? DigitalRadioTracker is the only company in the world to provide a FREE artist/song/broadcaster searchable database to our users which contains over 45 million song titles. This has been an invaluable resource tool for independent artists. Other monitoring companies charge to access their database. DigitalRadioTracker is also the only monitoring company in the world that does not require any special encoding or fingerprinting. By using its proprietary software, DRT can track songs from the very first time it is played! Other monitoring sources cannot monitor a song unless someone sends the song to them to be encoded first. This is especially important as spins are often missed on songs. This can affect promotional strategies and royalties on a project. DRT has simplified the process in getting a song tracked. Simply get your song played at least one-time on any of the 5000+ stations that DRT monitors and a DRT file will be created on that song. Register for a FREE DRT Account on our website and login to our web portal to generate a DRT Report at any time on your song. It is that easy! Most tracking companies seem to offer only 1 report of their findings, but I saw that you offer more than that! What are the different types of reports you provide to clients? Explain what analytics they offer. DRT offers 5 types of reports: A DRT Report provides information about a song that received airplay on a specific station. It displays the exact time of day/night a song is played and most importantly, the number of times its played. DRT also offers historical eight-week reports which list the history of airplay detections during the previous eightweeks on all our monitored stations. In addition, DRT provides comprehensive reports which outlines the exact time
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of day/night a song is played on each of our monitored stations as well as any remix versions. Since the conception of music monitoring, no other company has provided this type of specialty information. Other broadcast monitoring companies usually merge all the information into one report making it impossible to determine which version of the song was played. Broadcast Raw Data Summary Logs and Broadcaster Comprehensive Reports are also available for anyone wanting to know the playlist data for a specific radio station. How can your product change the world? What problem your service can solve and how is it essential to the music industry? I will say that DRT is revolutionizing the way broadcast monitoring is being done. With modern day technology, it has allowed us to provide the music industry with lucrative, innovative and creative marketing research initiatives throughout the world. DigitalRadioTracker. com Inc. understands the importance of knowing who, when, where and how often a song is being played. That is our mission and passion which creates the nucleus of who we are as a service provider. It does not matter if you are a multinational enterprise or a small start-up; we believe innovation is the key to success in both what is created and how one markets a product or service. DRT will continue to develop better solutions to assist artists, songwriters, publishers, producers and music related companies around the world achieve sustainable growth for their business and develop a clear mission to combat the ultra-competitive marketplace. Is DRT geared to one style of music or is it open to all genres? DRT specializes in monitoring radio airplay by broadcasters of the following genres: Contemporary Hit Radio/Pop (Top 40), Urban-Hip-Hop-Rap/R&B, Country/Americana, Rock/Alternative, Gospel/Christian/Inspirational, Adult Contemporary and some Blues/Jazz. Who can benefit from using your services? Our services are beneficial to any music industry professional or individuals interested in understanding more about airplay analytics and song trends in today’s music industry. How are your company’s service beneficial to an up-and-coming artist or label? DRT is utilized by artists, publicists, managers, promoters, radio station programmers, DJs, music industry executives and more! The global airplay data that DRT collects is especially useful to artists and record labels because they can use the information to book shows and tours, set-up interviews, sell merchandise or promote their songs to other radio stations to secure more airplay. Artists and record labels can also use the airplay information to assist in collecting royalties on their music and increase their fanbase. Or they can use the data to develop promotional strategies and learn which markets to further promote and market their music. Before now, there was no other monitoring source providing this level of analytics for new independent artists and record labels to be able to monetize their brand. How did you get your idea or concept for the business? It all started one day as I was talking to an associate. We started to notice that more and more of the songs that we were promoting were being played on digital radio. At the time, it was referred to as Internet Radio. As we began our research, we discovered that no one was really monitoring the activity of songs on digital streaming radio. As a record promoter, you always want to know what is going on with the songs you are promoting and be able to illustrate to your clients that you are working for them. In talking to some of the main monitoring companies, we found out that they were not interested in monitoring airplay on digital radio as well as some small-market FM stations. These stations are known to support new and developing artists and are much easier to garner airplay from. Being that this was a void in the music industry, we thought if no one wants to do it, maybe we should try and develop something. What started off as an internal software to show our clients that their song was being played at various levels of radio, has now turned into a global monitoring company – DigitalRadioTracker.
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Tell us about the DRT Plaque program, what is the most exciting part of that for you? Our DRT Certified Plaques are some of the highest quality in the music industry. They are made using 100% Italian solid wood frame, superior quality printing on plexiglass and 3D raised inserts. DRT is the only company in the music industry to use Augmented Reality technology in our plaques. This feature allows you to scan your plaque with your phone or tablet and it will play the artist’s music video! To qualify, an artist must have a single charted on any of the official DRT Charts for a minimum of one week. This can be at any chart position from 2014 to present. Since launching, we have heard artist say they will cherish it forever and for some it will have a special place in their heart because it was their first accolade. We are excited that artists get to display their success and enjoy a lifetime of memories with their DRT Certified Plaque! What are your long-term goals for the company? As technology continues to expand with devices such as Amazon Echo and Google Home, DRT plans on monitoring more digital streaming stations on these devices. Internet Radio are being installed in millions of cars today and DRT will focus on monitoring more of these streaming stations. DRT’s goal is to be the first broadcast monitoring company to track specialty shows such as DJ mix-shows, ministries, talk shows and more! What would you say to an artist or record label that is still trying to pursue music as an independent? The best advice I could give to anyone looking to pursue music is, stay true to your artistic craft. Focus on building your brand by any means necessary. Do not allow anyone to tell you that you will not be successful because you do not have this or that. And most importantly do not let the politics of this industry interfere with your success. An incredibly wise person once told me, “When you don’t know what to do, do what you know to do!” Lastly, how can people contact DigitalRadioTracker? The best point of contact is by email: digitalradiotracker@comcast.net or via social media on Instagram/Facebook @ DigitalRadioTracker and Twitter @DRTRadioTracker.
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Connie Fletcher Talented Singer-Songwriter
When did you first get into music? Well according to my parents, I used to sing along to Little Richard and Mariah Carey in my bedroom from the age of 3! I have always been into music and singing, especially as my parents are huge influences. My dad is the front of a Rock ‘n’ Roll band called the Black Cadillacs, playing classics from the 50’s such as Elvis and Jerry Lee Lewis. My mum, got me into music such as Gloria Estefan and Michael Jackson and the best of the 80’s! What genre of music do you perform? My genre, I would describe as chilled acoustic with a mixture of Indie and Pop. I record all of my music in my home studio, although I am still learning music production and how to get the best sound from the equipment I use. Who or What inspired you to pursue a career in music? I would say that my dad inspired me to pursue a career in music. I have followed his band around the country watching them perform, and seeing the fun that they have and the fan base, really made me realize I want to do that for a living.
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How has your music evolved since you first began performing/ songwriting? I first started writing songs at the age of 16 with an old band that I was in called “Seeing Double”. We were a rock band, covering songs by Whitesnake and Guns ‘N’ Roses; so the songs we worked on that were original, were of the Rock genre. So this gave me the push and realization that with time and patience, you can really put your efforts into
writing a decent song. The way that my music has evolved from when I was in that band at such a young age, is through life experiences; loss, heartache, the typical ingredients for catchy songs. I have had to get over my nerves when it comes to performing, I have always been used to being in a band and having people on stage alongside me; to now being by myself with my guitar singing my own songs, which can be quite vulnerable. I was on stage once and I was that nervous, that as i was taking a drink my hand was shaking uncontrollably which made the water spill all over me. I thought it couldn’t get any worse than this and that ended up being one of the best shows I did. The way I write music has also changed, I like to have an idea of what I want the song to be about, I then write the chorus and work the verses around that and then I write the music around the melody that I have in my head. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? I was a part of a festival event a while back, alongside a German band called Lord Bishop Rocks who are awesome. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? I would say love, love for what I do, what I create, the people I meet, the situations I get in, the heartbreak I experience. The thing is, in such a tough industry full of people trying to make it, you will have people knock you down, so if you did not love what you do, then you would not bounce back. You will not be everyone’s cup of tea remember that, but do not take it personally. To quote The Beatles “All you need is love”. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? A lot of listeners say I have a unique tone to my voice and that every song i sing, be it a sad song or upbeat song, I always put my emotion into it. Not only that, I am not shy about writing how I feel, if you have hurt me I will write about it. I am down to earth and also not willing to change who I am to fit into this industry. You will find a lot of people who make it are moulded into what the label or producer thinks the audience wants, but there is an audience for all types of music; be who you want to be and do not change. One of my songs has the lyrics “I won’t change who I am to fit someone else’s shoe, because that’s not me, and it shouldn’t be you too”. I still stand by that sentence! What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? Nerves! I have always struggled with nerves and yet I come across as the most confident and bubbly person ever! I do doubt myself, but who doesn’t? The way I overcome my nerves is by diving in, by doing this I do not have time to think about my nerves; I move a million miles an hour. Also having my little group of cheerleaders come along with me really helps. My younger cousin, who is only 12, is my number 1 fan. She knows all of my songs, every single word, and she comes to all of my shows. Seeing her in the crowd makes me feel comfortable and let’s face it, if i ever forget my own lyrics she will always be singing along to help me out! A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Oh definitely! Whether it is being rejected by labels, or harsh comments on your music. Social media plays a huge part in getting your music heard and out there to a larger audience, however it is never a smooth ride. It is also really difficult to get your music heard by labels as a lot do not accept unsolicited music. So you do suffer, putting all your heart and soul into your art for it not to be recognized or not given a chance; I wouldn’t change anything though, I am happy finally making my very own music! How do you feel the internet has impacted the music business? There are pros and cons to this question, let’s start with the cons. The internet allows illegal downloads of music, this impacts the music industry massively. Artists of the illegally downloaded content are not recognized correctly, as well as many monetary factors this affects.
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However, to me there are plenty of pros to the internet impacting the music business. For example, artists like me are able to post content on social platforms to help build a bigger fan base, be recognized for their talent and meet like minded people who you can learn from. Opportunities such as being a part of this magazine has derived from the internet, a result of me posting my music and covers on social media platforms. Through the internet I was also able to have one of my songs called “Another Minute With Me” played on BBC Radio multiple times, which has been a huge highlight for me during this really strange year. If you could change anything about the music industry, what would it be? I would love it if there was a clear path to have oneself recognized by a label. Like I said above, it’s very difficult to have your music listened to by labels if the music is unsolicited. Many artists do not have the money to have their music produced professionally in a studio and mixed by a reputable producer. It seems to be a “who you know” not “what you know” industry. What are the 5 albums that have helped make you the person you are today? And why? I have so many albums I want to talk about!! However the 5 artists below have blown my mind recently: Lennon Stella- “Three. Two. One” Her songs are full of emotion and personal experiences which you can feel just through listening. Weirdly, I feel like I have a connection with Lennon, as from a young age she was also surrounded by musical influences such as her parents. Mayer Hawthorne- “Where does this door go” I first heard of Mayer Hawthorne when I saw him as a support act at a Bruno Mars concert, and I was blown away! He combines his influences of 60’s soul and 70’s funk and is probably one of the smoothest guys I have ever had the pleasure of meeting. It’s refreshing listening to a modern interpretation of the bands musical influences. The 1975- “I like it when you sleep, for you are so beautiful yet so unaware of it.” It’s so hard to choose a favourite album of The 1975 because they are all incredible. They have certainly had an impact on me and the way I write my music; having encouragement to play with different sounds and not being afraid of being different.
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Hearts & Colors Now, this band does not yet have a released album, however they have many singles. I have followed them from the very beginning, of them posting covers to YouTube, to creating original content which I have streamed non-stop! Watching them start from scratch, producing their own music and creating their own sound has such a resemblance to my journey. The guys of Hearts & Colors, Philip and Nico have their own side projects too; DREAMDNVR and SoSo Faux.
Teddy Swims Now, you may have seen this guy on Facebook, and all I can say is what a voice!! He certainly has a bit of a Chris Stapleton quality to his sound. Teddy, from what I have seen, again started covering music and posting his videos on the internet and got recognized. He then went onto writing his own music with songs such as Picky and Broke. I feel he is an inspiration for who I am as an artist, Teddy remains humble and aware of where he started and that is something I will always be. Tell us about your current project? I am currently working on my first EP, I am a few songs away from finishing it! I am hoping it will be out by the end of the year, the release date will be posted on my social media! What is the best advice you have received? “Don’t stop doing what you love” What’s next for you? I am working with a band called RF33 who are planning to put on a festival next year in the South Coast of the UK and have asked me to join the list of artists to perform, which will be such an amazing experience for me. They have also secured some air time for me on Radio Respect which is soon to have its FM license in the UK; this will be great opportunity for me and I cannot wait. How can fans-to-be gain access to your music? My music is available on all major platforms such as Spotify, iTunes, Amazon Music, etc… under Connie Fletcher. You can also follow my socials: Instagram: ConnieFletcherofficial // Facebook: ConnieFletchermusic Youtube: Connie Fletcher // Soundcloud: Connie Fletcher
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Desmond
Pop Awards Nominee We sat down with Pop Awards 2021: Emerging Artist Of The Year Award Nominee, Desmond The Songwriter.
How long have you been in the music game and how did you get started in the first place? I have been singing professionally since I am 8 years old. I My mother gave me up for adoption at that age and my adoptive parents took me to church. Shortly after a prominent gospel group in Jamaica recruited me to open on their tours.
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What’s your stage name? Desmond Who were your first musical influences that you can remember? I grew up listening to gospel, classical, jazz, RnB and reggae music. Which artists are you currently listening to? I listen to I am currently listening to H.E.R., Ariana Grande, Bruno Mars, Chronixx, Koffee, and Jonathan McReynolds., And is there anyone of these that you’d like to collaborate with? All of them. Have you suffered any ‘resistance’ or skepticism from within the industry and fellow artists, and if so how have you handled that? I am a mature artist and there is a lot of ageism in the industry. Also, I
am not a Rasta, I am a Christian there is a view in the industry that non Rastas should not sing reggae music and Christians should only sing gospel. I focus on my goals. these processes? Do you consider video an important part in promoting and marketing your music? Yes, where can we find your latest video? https://www.desmondthesongwriter.com/about-desmond Studio recordings or performing live in front of an audience, which of these do you prefer most and why? I prefer performing in front of a live audience because I can respond to the energy of the audience. Tell us something about the beats and music production on your releases. Do you write and compose them or do you work with other writers and Producers? Five of the songs on the new album, “Happiness Is Priceless” were produced with live instruments and 5 were produced with beats produced by others. Four of the latter were bought online and one of them, the beat of the first single “Rise Up”, was commissioned by me and produced by Courick Clarke, a Jamaican musician and producer. I wrote the melody and lyric. On which of your songs do you think you delivered your personal best performance so far, from an emotional and technical point of view? I think I would say “ Laugh About IT”. Which ingredient do you think makes you special and unique as a performing artist in a genre overflowing with new faces and ideas? My music tells uplifting stories that are inclusive and thought provoking. business. Is it joy, anger, desire, passion or pride and why? I would say passion. When I have felt like quitting, passion is the only thing I can think of that makes me want to continue. Which aspect of being an independent artist and the music making process excites you most and which aspect discourages you most? I like the fact that I am in control of my career. Lack of capital discourages me the most. Tell us something about your songwriting process. What usually comes first the lyrics or the beats? I tend to work on the lyrics first because melody writing comes easier to me. Also my lyric writing separates me from the field. How involved are you in any or all of the recording, producing, mastering, and marketing processes of your music? I am heavily involved in the recording, producing and marketing. Do you outsource any of these processes? I outsource the mastering. The best piece of advice in this business you actually followed so far, and one you didn’t follow, but now know for sure that you should have? The best piece of advice I have followed is to be yourself and invest in yourself. The one I did not follow is to produce music that follow trends instead of what is in your heart. My parents discouraged me from pursuing a careeer in music and I spent a number of years pursuing a career in the corporate world instead, to please them. I should have ignored them.
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At this point, as an independent artist, which is the one factor you desire most, and feel will undeniably benefit the your future (for example increased music distribution, better quality production, more media exposure, bigger live gigs etc…)? The factor I desire most at this point is more media exposure and bigger live gigs. Do you consider Internet and all the social media websites, as fundamental to your career, and indie music in general, or do you think it has only produced a mass of mediocre “copy-and-paste” artists, who flood the web, making it difficult for real talent to emerge? I believe the internet and social media are fundamental to my career and indie music in general. It provides access to all talent. . Could you tell us something about your latest music releases and where fans can find them? I just released a new album called “Happiness Is Priceless”. It is a 10 track concept album about money and the choices we make when we have it and when we do not have it. The official realease date is 4/24/2020. It is currently available for pre-order on itunes at https://music.apple. com/us/album/happiness-is-priceless/1484288311 and at Amazon at https://www.amazon.com/dp/b07zg15tmg?&tag=admarketus-20&ref=pd_sl_a537C5EDF2AC5F10A6B8377F87 and signed CDs on my website at https://www.desmondthesongwriter.com/shop. All pre-orders between now and then will count towards my first week sales and will help me to debut at No. 1 on the Billboard Reggae Chart on 4/24/2020. What do you think is the biggest barrier you have to face and overcome as an indie artist, in your quest to achieve your goals and wider spread success? The biggest barrier I have to face is lack of media and bookings. What is the ONE thing you are NOT willing or prepared to do EVER, in your quest to achieve a successful musical career? I am not willing to compromise my relationship with God and I am not willing to compromise my health. I am willing to do anything else. Do you have social media or a website? My website is: https://www.desmondthesongwriter.com/about-desmond My social media are: https://www.youtube.com/watch?v=fLcxz6g-14Y https://www.instagram.com/desmondthesongwriter/# https://soundcloud.com/desmondthesongwriter Top selling record store of the album “Happiness https://www.facebook.com/desmondthesong Is Priceless”, @sg_cuse at The Sound Garden https://twitter.com/desmondthesong Syracuse. #reggae #songwriting #upliftment
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www.gtktalentagency.com
Los Angeles | New York | Atlanta | London
Vanilla Sugar Performing Artist
Who are your inspirations? (as in other artists) I love Grimes’ style a lot. I find inspiration from her, as well as Mindless Self Indulgence. I love the synth forward music and uniqueness of it all.
How did you get started? I started by writing tracks on an iMac using GarageBand! I wanted to create music that I would like to listen to; a mix of all my favorite genres! Who are your favorite bands/singers? I grew up listening to Metal and got into Electronic music as I got older. I love KoRn, Mudvayne, Grimes, and Mindless Self Indulgence. What do you think about when your preforming? I totally zone out when I perform. It’s so crazy! I always have nervous butterflies before a show, but as soon as the show starts, it’s like I blank out and someone else takes over. Two sides of me! I don’t really think about anything while performing. It’s a pretty insane and freeing feeling, since I’m usually over thinking the rest of the time!
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What was your first song ever sung? I wish I could remember! I have been performing since I was a four year old. The furthest back that I can remember would be “It’s A Hard Knock Life” from Annie. I was in dance at the time. I think I must’ve been 8 years old or so. It was fun. A lot of choreography. I’m glad I did it then, because it definitely prepared me for now. When did you first start singing? I started taking piano lessons when I was four. The teacher I had at the time would have me sing along while playing to improve note memory. I would say that it definitely works. What did your family do to encourage you? My family has always been supportive of me from day one. My parents helped me get enrolled with piano lessons, and my guitar lessons later in life. My family always come to my shows any time I play in my hometown of Houston, TX. It’s amazing to have that kind of support and people who have always believed in you. Have you always enjoyed the art of music? I have loved music since I can remember. My dad is a drummer and would play gigs every weekend. I remember going to see him perform. I feel like the gigging musician lifestyle has always been a part of my life. It was great growing up around that. My brother is also a musician. I guess it runs in the family! Any loves, other then music? I love taking photos. I’m a concert photographer! I enjoy every minute of it. It’s so fun to be able to capture the energy in the moment during a show. Who are your musical inspirations? When it comes to writing music, I’ve been inspired by a few different artists. The gritty style of KoRn’s guitars have always been a favorite of mine. It’s definitely different and has a special edge to it. I like to incorporate a bit of Metal into each track. I also love and find inspiration in the synthy-vibes of Crystal Castles and Grimes. What was the best advice ever given to you? The best advice I ever received was to never turn your back on the audience when you are performing. It’s great to keep it front facing and involved. If you could have any style wat would it be? I love the styles I have now! Musically, I would say my style is HorrorPop, and fashion style would be Pastel Goth. What kind of music do you listen to today? I listen to a lot of the same music as I did growing up, but currently I am jamming Vanilla Sugar (write what you love to listen to!), Nine Inch Nails, Mudvayne, Purity Ring, Ashley O, and Mr.Kitty. What embarrassing songs might I find on your playlist? Fly On the Wall by Miley Cyrus. That is the jam though! For some reason I have never deleted any of the old music off of my MP3. It’s nice to take a trip back in time that way. Where would you most like to perform? I would love to perform at Download Festival in the UK. I’ve had my heart set on that since I was a kid. Who would you most like to open for? I would love to be able to open for Grimes. I think our music vibes very well together and we would have a lot of fun.
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If you weren’t singing, what would you be doing? I took classes in college to be a CNA (Certified Nursing Assistant). I worked as one for a little bit in a hospital and a nursing home, but I prefer singing! Do you play any instruments? I do! I play synths, piano, guitar, bass, french horn, and trumpet! If you could dabble in another genre of music, what would it be? I have dabbled a bit in Trip Hop. It is a lot of fun and different from what I am used to. I created crazy beats and rapped over them. What genre of music can’t you stand to listen to? I actually love all types of music; I haven’t found a genre that really drives me crazy yet! What hidden talents do you have? I can twitch my nose like a bunny, and draw cartoons. Do you enjoy writing music and/or lyrics? I love doing both. Writing lyrics is a way for me to get things off of my chest. It feels like a weight is being lifted. I can get totally lost while writing music, which I love. There is just something so magical about shutting the world out and letting your heart and vibes drive the music. What is your favorite quote to say to other? “Don’t be afraid to ask, the worst they can say is ‘no’.” Do you have a website or social media for our readers? Yes! Let’s be friends! vanillasugarmusic.com facebook.com/vanillasugarmusic instagram.com/vanillasugarmusic Twitter: @IAmVanillaSugar youtube.com/vanillasugarmusic twitch.tv/vanillasugarmusic Photos by John Poulos
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Lenny The Heart Up & Coming Artist
When did you first get into music? I remember watching 8 mile over ten years ago and then like suddenly my best friend brought a mic to my house which we plugged to the computer and started recording music. I fell in love with music.
What genre of music do you perform and why? I like to perform an alternative rock/pop style with an influence of some hip-hop. It’s basically everything I’ve ever liked to listen to in my own creation.
And why did you choose that style of music? This is the genre that I feel most passionate about expressing myself with. I feel really good about myself when making the music I make. Who or What inspired you to pursue a career in music? Realizing that I wouldn’t want to pursue any other type of work or dream job and that music is my dream! How has your music evolved since you first began performing/songwriting? The evolution is 360. It was all swag rap and now I call myself a musician being able to sing and play instruments. There’s a real passion for it. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? Not really, hmm, honestly I’ve only ever done a handful of open mic nights and talent show type gigs. But I will share one story, me and my music partner Junyer, we were 16 years old performing some of our songs in a club in South
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Beach Miami. First of all we weren’t even old enough to get in so they snuck us in but this manager dude talked to us for a good while and had some photographer take pics of us and it was just such a memorable night to remember for a young me. If you were forced to choose only one, which emotion, more than any other, drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? it’s the passion fueled by lots of pain!! I have a passion for delivering great music to the world and past pain keeps me putting out music. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? I would say definitely my voice, the different vocal styles I could perform with combined with my passion for the art. It’s a powerful combo that makes me a standout. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? All the evolutions of social media and where to upload music online, I remember it was just Myspace at one point, then having to adjust to all the new outlets. It’s crazy. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Oh yeah.! The way I see it is, if you suffer in life and you’ve been through different things that bring emotion you can turn that into great music. Those feelings all convert into this fine art we make. I have most definitely suffered for my art but also I see it as being broke too for the come up, paying all these promoters and marketing campaigns- makes my pocket suffer. Can’t even be doing all this partying stuff. How do you feel the internet has impacted the music business? The internet has evolved and allowed independent artists to market and distribute in many ways that the record labels do you for you. We have so many resources online it’s almost unlimited! Everything we need to come up is on the internet- like this magazine lol. If you could change anything about the music industry. What would it be? probably that artists glorify drugs, we should put more messages out on like “yo that’s not the way” What are the 5 albums that have helped make you the person you are today? And why? off rip i’d say- In Rainbows by Radiohead, Graduation by Kanye West, Pure Heroine by Lorde, Dedication 3 by Lil Wayne, and The Cool by Lupe Fiasco. For me these are 5 star masterpiece albums and for them to have put these out is like they give the world a gift which could save peoples lives man, some of the feelings these albums gave me it’s crazy. I would want to put out “perfect” albums like these too. Tell us about your current project. I’m about to release my debut EP “ROKKLENIN” which is a collection of poprock songs with a little rap influence. That will be out June 11th, 2021, just finished recording it a few days ago. After the pandemic, I will tour with the EP all across America. What is the best advice you have received? “Don’t give up” and “Don’t take advice” How can fans-to-be gain access to your music? I have my daily doings and talk about my projects on my instagram and there’s that link in bio to lead a fan-to-be to any link for my songs like YouTube, Spotify and Apple. Definitely follow me on Instagram, you won’t regret it! Where are you from? City, State, Town, Country? I live near Denver, Colorado the last 3 years, but spent most of my life in Fort Lauderdale, Florida.
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Follow me on Instagram, Twitter and Facebook at: @lennytheheart, I even have a Tik Tok, too!
