The Orange Magazine - Vol. 16

Page 1


Page 23

Scott Page

Professional Saxophonist and Guitarist Pink Floyd + Supertramp + ToTo


PROMOTING POSITIVITY + EDUCATION + DIVERSITY We are a multi-media entertainment corporation

around the globe with exclusive articles that cover

consisting of a streaming television network with

a variety of topics including music, film, fashion,

3 channels which are located on Vimeo, Roku TV,

technology, sports, health, and travel from A-list

which is international, and Amazon Fire TV, 2 dig-

celebrities, promising newcomers, and sports

ital magazines and a streaming radio station at

figures. The Orange Magazine™ that introduces

present. We consistently strive to promote positiv-

influencers, “The Fruit of The Industry”

ity, education, and diversity across all our enter-

in music. Our focus is to share the stories of many

tainment platforms.

of todays’ up and coming artists from around the world in an engaging way.

Our television channels are AMG Entertainment Network™ Conversations, where we sit down

Our radio station is Dagrahynd Radio™, playing

with the movers and shakers of todays’ entertain-

an extremely diverse range of genres that span

ment, business, and technology industries, AMG

decades of great music from indie and major art-

Entertainment Network™ Music, showcasing mu-

ists, special guest interviews, and much more.

sic videos of all genres by independent artists, and AMG Entertainment Network™ Films, offering a

AMG Music™ consists of an independent record

wide variety of filmed content from independent

label, digital distribution services, and marketing

filmmakers.

& promotion services to suit all your musical content needs and budget.

Our magazines are Xs10 Magazine™ which is a hybrid lifestyle and consumer magazine presenting a

Contact us for packages and pricing.

unique blend of entertainment news from

www.amgentertainmentnetwork.com


MUSIC


design&print Founder Michael Neely CEO Rasheed J. Neely Aaliyah Neely Editors Aidem Media Group David R. Navarro

Contributing Writers Michael Neely David R. Navarro Bruce Glasgow Eileen Shapiro Graphic Design design&print Advertising & Promotion Aidem Media Group B & S Designs Digital Marketing

Copyrights The Orange Magazine is sole property of AidemMediaGroup/ AMGmusic.Net. Which is owned by Michael Neely and any articles and pictures are sole property of The Orange Magazine and any likeness. The Orange Magazine has been copyrighting since 2019.

Table of Contents Page 3-4 Kay Soul

Page 16-21 Peach Street Revival

Page 32-33 Burak Yerebakan

Page 5-7 Dylan Beresford

Page 23-26 Scott Page

Page 35-36 Swaii

Page 9-12 DJ Effecto Page 13-14 Thom LaFond

Pink Floyd, Supertramp, and Toto

Page 28-31 Root Murphy

1



Kay Soul

Strong Connection When did you first get into music? I have been singing and writing all my life. I was in band and choir all through school and decided to seriously pursue music full time in 2012. Who or What inspired you to pursue a career in music? I have always had the desire to pursue a music career but it was not a dream that was supported by my family. However, after the death of a close friend I realized that life was too short for me to spend my days doing anything but what I love to do. How has your music evolved since you first began creating music? My music has evolved into a true representation of who I am and is less about how others want me to sound. I’ve become more comfortable taking creative chances and trusting my vision when it comes to production and vocal arrangement. Tell us about your new single, “Strong Connection”? Strong Connection is the first single off my forthcoming concept EP entitled Connections. It is a story of an unbreakable bond of love that stands the test of time. I wanted to give listeners a more intimate side of myself. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? It’s Passion hands down. I’m passionate about everything I do. It is the driving force behind my desire, my joy, and sometimes my anger when it comes to this business. Passion keeps you pushing past the rejection and helps you stay focused on the vision. Which ingredient do you think makes you special and unique as a performing artist in an industry overflowing with new faces and ideas? I am deliberate in my message and my movements. My music is meant to heal the heart, the soul, and the mind.

3


I’m not just asking people to listen to me sing just for the sake of it. I am asking listeners to join a journey where I am sharing my stories in a way that I hope provides inspiration and insight. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? Being an independent artist comes with many sets of challenges. When it comes to performing, gaining confidence and experience has been key. I had to overcome that by just putting myself out there and putting in the work to consistently hone my stage presentation. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? I definitely agree with that statement. I have been chasing this dream for a long time. I’ve lost friends, lost money, been rejected, been discouraged etc. I’ve had to fight for my artistry at every turn. How do you feel the internet has impacted the music business? On the Con side, the internet has the business over saturated and has created a breeding ground for the creation of false narratives. The internet has allowed talent to be replaced with hype. It’s a popularity contest rather than a true display of genuine effort and dedication. On the Pro side, the internet has made it easier for artists to noticed and heard via various social media platforms. When used correctly, it is a great promotional and networking tool that can elevate your music career. Have you done or plan on doing any Live-stream Concerts? If you have, how has the response been from your fans? I have done several live stream concerts and the response has been amazing. While nothing can take the place of physically being on the stage in front of an audience, I have enjoyed the challenge of live streaming and pushing myself to still deliver in a way that will resonate with my listeners even if it’s virtual. I believe fans enjoy still being able to see and hear a full set of live music. If you could change anything about the music industry, what would it be? I would love to remove the smoke and mirrors that often distract from what’s really going on. I would get rid of the idea of cookie cutter and promote those artists who truly display originality and have a meaningful message that challenges arbitrary rhetoric and propaganda when it comes to making truly good music. What are the 5 albums that have helped make you the person you are today? And why? In no particular order: 1. Lauryn Hill - The Miseducation of Lauryn Hill, 2. Mary J. Blige - Share My World, 3. Stevie Wonder - Songs in the key of life, 4. Andre 3000 - Speaker Boxxx, 5. India Arie - Voyage to India All of these albums have been on repeat at some point in my life. Sonically and lyrically, each of these albums added to my understanding of self both as a creative and as a one woman. What is the best advice you have received? The best advice I have received is to trust the process. Trusting the process includes trusting yourself which encompasses so many aspects of being an artist and navigating this industry. There is a process to it all and the more you trust it and lean into it, the further you will go. What’s next for you? I will be releasing my full EP later this year. The video for Strong Connection is coming soon and I will be kicking off the summer with a performance in Atlanta on June 25th. How can fans-to-be gain access to your music? My music can be found on all digital streaming platforms. Fans can connect with my directly on my website: www.kaysoulmusic.com TB Productions // @thehostteresab

4


Dylan Beresford Artist on the Rise

When did you first get into music? I think my earliest memory of really getting into music had to be when American Idiot by Green Day came out. I just thought those guys were so cool, and wanted to be like Mike Dirnt, so I bought a bass, and the rest is wonderful history.

Who or What inspired you to pursue a career in music? I’ve always been in and out of bands; I thought being a career musician would be amazing but I knew it would be a difficult trail. My high school pop punk band put out a really (and I mean really) rough EP out, and that was that. This is part of the reason why I am so excited to release this single, and then the following EP I am working on. I really put my all into this project and I am so excited to see how it turns out.

How has your music evolved since you first began creating music? This is a great question, because I found the evolution I personally had very interesting. I grew up on pop punk and alternative rock, and had always wanted to play in pop punk bands. When I started writing for Tomorrow Might Be Better, it had a different atmosphere. I appreciate what pop punk did for me, but with post rock I feel like I can put much more feeling into the music, and be more freeform and creative than what I had ever been able to do with pop punk. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? If I had to pick, it would be passion. Music has been one of my most loyal companions. It has helped me through some incredibly dark places, and I know how powerful it can be. I have passion in what I write, especially because I know I might be able to help someone get through something difficult with the help of my music.

5


Which ingredient do you think makes you special and unique as a performing artist in an industry overflowing with new faces and ideas? I think I have a few special ingredients. One is the fact that I am a recovering heroin addict and alcoholic, and I am very open about so others like me don’t feel alone. I want to provide some hope and let others who are struggling know recovery is possible. I will have 2 years in July! Another ingredient is the fact that I truly try to transcribe a feeling, a thought, a situation into music form without using any words. I think I do that pretty well, and that’s what my songs are built off of. What has been your biggest challenge as an artist? Have you been able to overcome that challenge? If so, how? I think the biggest challenge I face, not just as an artist, but because of who I am is my recovery. I know that my sobriety comes first, in front of everything else, because without it, I would have nothing else. It has been a long, arduous journey, but I’ve made it this far and I plan on being able to say that same thing years from now, with just a bit more time. I’ve learned to manage my stress, my anxiety levels, to get a hold on my depression. Music is an incredible outlet to have, and I am grateful for that opportunity. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? I would be onboard with no suffering necessary, but unfortunately that isn’t reality. I don’t think it’s necessary, but I do think that it adds a certain edge, an emotional and personal edge, to the pieces the artists compose. Certainly writing is a therapy, and I used it as such whenever I could, putting your most vulnerable, scared self, the part of you that you don’t like, into tangible and personal form, such as music or any other artistic venture. I think people can see that, they know that, and maybe even relate with that. I suffered, but I don’t see it negatively any more. Those rough things had to happen to help shape me and push me to be able to turn that suffering into beauty. What are the 5 albums that have helped make you the person you are today? And why? Oof, that’s a tough question, because there are so many albums I relate to and could say have helped me through some rough times. I’m just gonna wing it: 1. Jimmy Eat World – Futures. It’s a stunning work of art. Jimmy Eat World has long been an influence, and I have a special emotional connection to their music, it means a lot to me. I actually play a Jim Adkins Signature Fender Telecaster in most of my recordings! 2. Explosions in the Sky – The Earth is Not a Dead Cold Place. This album really inspires me, and really influenced some of my work. Your Hand in Mine is really a song everyone needs to listen to once, because it just feels so good. 3. We Lost the Sea – Departure Songs. This is a recently found favorite of mine. They produce beautiful post rock that really tells a story. Their songs have intricate backstories, and it can truly give you chills, and make you feel like you’re experiencing the story too, firsthand. 4. Blink182 – Take Off Your Pants & Jacket. Must mention it because it encompassed my entire childhood, I grew up on Blink, was even in a cover band in high school. Bless Tom for following his heart and chasing aliens, it’s not the same anymore but it was truly a powerhouse of an album at the time, and will remain in my favorites.

6

5. Red Hot Chili Peppers – Californication. RHCP is an amazing band. They have an intense, and colored history. Anthony Kiedis is definitely somebody I look up to, having dealt with a lot of the same hardships that I went through over the past few years, namely addiction and the associated mental health issues that accompany it. Scar Tissue and Under the Bridge definitely hit hard, in a visceral yet beautiful way.


What is the best advice you have received? Be yourself, stay genuine and honest. I’m not in the for the money or fame, trust me. I would’ve tried to be a SoundCloud rapper or make some nostalgic pop music, but that’s not the case. I am making the music for me, which in turn hopefully means I am making it for you. I hope to have the album, or song, that can be an emotional and musical crutch for someone that is experiencing pain or hardship. I hope to give hope, a familiar hand to help pull you through the difficulty and emerge on the other side, a little more wise, resilient, and with a feeling that it’s gonna be okay. Tell us about your single release, Through it All, I Hope You’ll Wait for Me? It’s our debut single. Well, my debut single, since it’s just me. I am incredibly excited, I believe it evokes some positive emotions, a bit sad but still a soft dreamy ride to hope and positivity. It’s my oldest song, and my first official release ever, so I am a little nervous about it. I will have a sweet mountainy music video starring my sister, because she so graciously offered. That will be released in two weeks or so, so stay tuned! Through it All, I Hope You’ll Wait for Me is the precursor and leading single to my upcoming EP. What’s next for you? Next, our EP will be getting ready to be released in the summer! It’s almost done. It’s going to be called You Should Stay Awhile, and it will be a compilation of 5 songs. I hope to take you on an emotional journey, and while it’s melancholy, it has rays of hope and joy that you can grab on to, which will take you to a place you’ve never been before, yet it feels all too familiar. How can fans-to-be gain access to your music? As of May 7th, the single will be streaming across all platforms! You can search Tomorrow Might Be Better on any of the social media sites. Find our newly released single on Spotify at: https://open.spotify.com/track/0xr44YHCm8USnzkcv3N08F?si=55a3253e0ce9414f The best place to see it all is at: http://tomorrowmightbebetter.hearnow.com/ Photo Credits: @aidoxprim

7


JOHNAE THEE EGYPTIAN GODDESS

Johnàe Wright was born in a small town called Liberty City in Miami, Florida. Growing up she always aspired to become a professional dancer and began training at local performing arts centers at age 8, where she learned dancing, singing, design and modeling. In 2010 she was discovered by Disney’s The McClain Sisters who asked her to dance for them in Las Vegas. Johnàe graduated from New World School of the Arts in June 2014 and began mentoring under some of the biggest names in the industry, Aisha Francis & Danielle Polanco (Beyonce) and Yanis Marshall. In 2015 she was featured in Oxygen Channels ‘The Prancing Elite Project’ and the glitz and glamour backstage inspired her to enroll in the Paul Mitchell School for Cosmetology where she later graduated. Ms. Johnae also appeared on “TMZ” on numerous occasions mentioning ASAP ROCKY, JUSSIE SMOLLETT, JUSTIN BEIBER, KIM KARDASIAN, and more. In 2019 Johnàe Wright became a cast member on The ON Channels ‘Beautiez & Bikerz of Charlotte’ a reality show which follows the lives of Johnàe and several other entertainers as they perform all over the East Coast. In 2020 Johnàe Wright began writing songs and released her debut single ‘Pwussy Bill Due’ in January 2020. The single went ‘viral’ after becoming a TikTok dance and was added to rotation on Hilltop Radio. After the success of ‘Pwussy Bill Due’ Johnàe began recording her debut album ‘Scorpionic’ and has since released two additional singles ‘Making Love’ featuring Darkface Squatta and ‘Honey Bun’ featuring Mac Shug. The album also features collaborations with Brandon Hilton, Booda Baddazz, Alyse Fontaine, Daa Kant, Electin and is scheduled to release to all stores and streaming services on May 31, 2021.

@theeegyptiangoddess www.johnaetheeegyptiangoddess.com


DJ Effecto

To The Next Level When did you first get into music? Please explain. During my early teenage, my younger brother introduced me to djing by experimenting with a few djing softwares and he also introduced me to music production in the same way. This thing fascinated me and I developed interest in both. I first got into the music business in the year 2007, I was 19 years old at that time. I got an opportunity to perform at a private birthday party of a senior citizen person. It was organized at their farm house and had 50 to 60 guests. Party venue was “Suramya” situated at S.G. Highway, Ahmedabad. One of the famous celebrity choreographer gave me this opportunity to perform for his client. I was totally a beginner DJ at that time and had just basic knowledge and no experience but he was quite confident in me and the event went fantastic. This was the turning point for me and I would like to thank him because he identified my talent and gave me confidence and opportunities and I would also like to thank my brother for showing me the way to the music world. What genre of music do you perform and why? I’m an open format DJ but I generally get to perform hindi music, commercial music and electronic music along with my original compositions. I like all the genres of music and I don’t like discriminating genres. I perform, such genre because of public demand. People mostly listen to such music here and it’s a basic performance requirement for 90% of gigs. And why did you choose that style of music? I choose this style of music because I feel very confident performing this and people appreciate me a lot by performing this style of music. It has definitely influenced me from the beginning. It is currently a main part of my music biz. Who or What inspired you to pursue a career in music? Please explain. The energy that travels through the listener’s mind, that happiness, that joy, that freedom, that ultimate pleasure, those smiling faces, those cheering crowds and lots of appreciation received from lovely people inspires me to pursue a career in music. I want to spread ultimate happiness in this world with the help of my music talent, This wish inspired me to pursue a career in music.

9


How has your music evolved since you first began performing/songwriting? Please explain. It has evolved a lot and is evolving continuously. My performance skill and music production skill has evolved a lot. I have learned various tactics to interact with people/crowd during performance. I have gained a natural instinct to play the right track at a right time. I have learned a lot about crowd reading. I have learned that what to do and what not to do when all the age groups are attending a gig as well what to do when performing for a specific age group. I have learned a lot about pleasing the audience and giving perfect satisfaction. I have learned that how to deal with lots of song requests. I have also evolved in turntablism and finger drumming. And, as far as music production and songwriting is concerned it has evolved a lot. In the beginning I had extremely less knowledge about music theory due to which it was very hard to compose music but now with very good knowledge of music theory and lots of practice, Now, it’s a bit easy for me to make music regularly. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? I have shared the stage with “Prasad & Kardam”, Singer and Music composer duo brothers 10 Years ago during Navratri festival. I have indirectly shared the stage with “Abhijeet Bhattacharya”, Bollywood playback singer and music composer along with “Kapil Sharma”, stand-up comedian, my performance was on the next day of their event at another nearby location. I have shared an event venue with sunburn reload NYE during 31st December 2016, I was performing at an indoor location and that was going on at outdoor location just next to my location, Our events were happening at venue named “Y.M.C.A International center”. If you were forced to choose only one, which emotion, more than any other, drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? It’s definitely pure joy. Ultimate feeling of happiness keeps me motivated to stay persistent. That unconditional ultimate feeling of happiness from the people is felt being on the stage, I feel their energy that travels through listeners mind, their emotions. It’s a fabulous miracle, it satisfies the motto of my life, I want to spread ultimate happiness in this world with the help of my music talent, I want happiness everywhere. Being on the stage and feel what people feels is the best miracle for me. I hope people will understand that what I’m trying to give them and support me. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? Please explain. Well it’s a blend of several things, I’m always thinking that how I could stand unique from rest and I do various attempts to achieve it. I compiled testimonial videos of my clients, I compiled aftermovies, I compiled various contents like mashups, mixtapes, music videos etc. and promote them. I apply in various opportunities which could help me to reach in wider audience. As a result of the opportunity winner, I have landed an interview with your magazine and TV placement of my music video with your AMG entertainment Network channel. So as I said I keep thinking of new ideas to be unique and try to implement it. And most importantly my original compositions, it really helps me give unique touch. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? I think it’s in making offline contacts. I’m unable to establish new contacts with new venues as well as unable to continue with existing ones. There are several reasons behind this challenge but I haven’t been able to overcome these. This could be solved if I can get to work with nice artist management agencies.

10

A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Please explain. Well, I have suffered a lot and am still struggling, Majority of the people suffers only a few lucky one faces less struggle. I have seen lots of ups and downs till now. I have suffered due to rejections, failure to win so many remix contests, Unsuccessful in various aspects, not getting sufficient amount of work/gigs, demotivation, extremely less value for art, lack of sufficient support, lack of sufficient income, fear of unfulfilled desires, Various sacrifices, encounter with unethical people. I have tried organizing


small gigs on my own for a few times but it went unsuccessful. Let me tell you one instance, In December 2019, I came across one site which helps in organizing gigs with help of crowd funding from supporters/fans. I thought I must try, as it was a new way for me, so I tried very hard and got associated with one of venue as a venue partner/venue sponsor located a pose area and ran the campaign on that site. It was going to be an X’mas party but when I ran the campaign online not a single person bought the ticket even after rigorous promotion. And as far as revenue from streaming sites are concerned it is quite unimpressive, in India 1 USD = 700 streams approx. Lockdown has made things worse, it is totally disheartening. Lockdown put me to think of a new way to earn so I am continuously trying to get sync licensing deals but haven’t got any successful deals yet. I also did the complicated registration with BMI in a hope that it will definitely give me out some royalties but they haven’t generated any royalties yet. Streaming sites gives payment after 3 to 4 months then it goes to labels or distribution platforms, then they pay via paypal only if the amount accumulated is according to their company policy, then paypal makes bank transfer within 7 working days after deducting their currency conversion fees and other fees. It’s suffering everywhere. If we look at the private gigs, most of the time it’s very hard to convince clients to get bookings. This could go endless if I would talk more into it. But I must say that rejection and unsuccessful attempts are now part of my life and now I’m used to with it. I have learned to look at the positive things which have happened to my career and I’m quite happy and cool with it. Pleasure creates pain and Pain creates pleasure. No pain no gain, No gain no pain. Moreover, if we look at humanity then it is also suffering in some way, so many people are depressed and suffering due to it. We must learn that suffering is a story and it’s a part of life if we want to stay happy for a longer duration. Our conversation could jump into different topic if I will go more and more about this so I would like to end it here. How do you feel the internet has impacted the music business? Please explain. Everything has its good side and bad side. Good side is that it has become easy for an artist to reach at a global level and get a wide range of audience. It has become easy and somewhat affordable to gain new knowledge and skills because of the online contents. But the bad side is that it has made the competition much tuff. Though it’s easy to reach at global level but it’s very hard to get the desired number of listeners and fans. Moreover, music doesn’t stand in a queue for a longer time. People tends to forget music within a short span. It doesn’t stay as hyped or memorable if we compare present day music with songs such as “The Final Countdown” or “We Will Rock You”. Streaming platforms generates very very less royalties if we compare it with the CD and Vinyl era. But everything is a process, something new will come up in future and this will go off. Let’s hope for the best. If you could change anything about the music industry. What would it be? Please explain. I would rather say about the mentality of people. Due to the wrong mindset and lack of openness of so many people, things are not going in the right way. Most of the people don’t accept new music which has not achieved popularity. Most of the people like to keep listening to popular music stuff. Mentality of the people is such that they get partial to the music which is been continuously hammered to them via TV or Radio or Apps. There are so many amazing music to discover and to support which is not been continuously hammered or pampered due to several reasons. Many music industry leaders take advantage of this wrong mindset of people and manipulate the music industry. Due to this manipulation so many talented people stays unrecognized. Bigger artist’s gets bigger and smaller artist’s gets smaller. What are the 5 albums that have helped make you the person you are today? And why? Lifting Me Higher, Human Nature (Instrumental Mix), What You, Twirl, December Fun. Including one bootlegged of “The World Is Mine” song by David Guetta. Lifting Me Higher has given me a new spark and motivation. Its music video and animated video are getting good appreciation from viewers. It’s something new for me. Human Nature (Instrumental Mix) has helped me to win opportunity on the Songdew network. It is also a completely different piece of music compared to songs which I compose mostly.

11


What You got recognized by “Made In 8” and they supported it in their mixtape called “Stereo News” in Episode 086. I was very surprised and happy when they tagged me in the tracklist section of their mixtape. They have performed alongside many A-Listed celebrity DJ’s. I was totally surprised to see my song into their playlist because I have never talked to them before or haven’t sent any promo. It was like a dream come true suddenly. Twirl received support from DJ Steve Romani a.k.a. DJ Bounty hunter a.k.a Stefan Melis. He supported my track in FTSB mixtape episodes. He performs at Tomorrowland every time. December Fun was a collaboration track with my younger brother and we signed it to a label. Label promoted it and the track received many listeners on Soundcloud and Spotify and many viewers on Youtube. The World Is Mine (King’s core remix) was a collaboration bootlegged which I did with my younger brother. It reached so much momentum online. Internet was quite new here and also very slow during that time. We found it everywhere online and the download counts were more than 50K which was quite a surprising thing for us. It was a pure miracle. Tell us about your current project. Please explain. I’m currently working on a Future Bass / Future Pop track. Right now the track is on G Major scale and is on 100 B.P.M. If lucky enough, it’s gonna be a collaboration with one of my producer friend from Argentina, we have been trying to collaborate for the last 4 years. I started giving it a shape on my last birthday which was on 6 December. I think this will be the first track in which I started working with drop section and drop leads, I generally do breakdown chords and melody first then rest of the thing. I did so in this because the drop lead manifested in my night dream, I woke up after listening to it for a few times and recorded in phone. It’s necessary to record because when I wake up next morning then melodies gets vanished. What is the best advice you have received? ‘One succeeds when one is persistent’. Continuous desire and effort to achieve goals gives big success. How can fans-to-be gain access to your music? Digital stores like iTunes, Spotify, Amazon music, etc. Also on my Youtube channel and Facebook page in case interested to see other content along with music. Where are you from city,state, town, country? City: Ahmedabad State: Gujarat Country: INDIA Do you have social media? Yes, www.facebook.com/djeffectoofficial www.youtube.com/djeffecto www.instagram.com/djeffecto www.effectodj.tk

12


Thom LaFond

Songwriter & Producer When did you first get into music? At age 9 I began teaching myself Guitar & Drums. I’m 30 now.

Who or What inspired you to pursue a career in music? It was an obsession from day one. I began recording myself and gigging at age 13.

How has your music evolved since you first began creating music? It has turned away from guitar oriented music and more towards songwriting & production.

If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? Passion. I love music, and there is nothing that could sway me away from the sounds. Which ingredient do you think makes you special and unique as a performing artist in an industry overflowing with new faces and ideas? I am writing songs and recording everyday. I am a Videographer as well, and this year Ive added 100 self-produced videos to my YT Channel/Socials. My goal is to tell a story with music. That story is my own thread & my own ingredients. I Produce my music from the ground up by laying in my own drums, and adding layers and musicians in the direction my ear is leading me. What has been your biggest challenge as an artist? Have you been able to overcome that challenge? If so, how? I have been gathering my camp to finally release music under my own name. I have always been with bands, so it has been hard to make the time or intention to release my solo efforts. The pandemic has offererd me much time to pursue my own direction. May 20th I’m dropping my first official release on all streaming platforms. “In A Hurry” This single will be followed by 2 albums that are in the late stages of production.

13


A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? I have lived soley off my music for 14 years. There has been a lot of struggle in that time. For 2 years, I lived in a small cabin in the woods without running water or electricity at 9,000 Ft. Although, it’s been tough to stay afloat financially, I’ve just been letting it all feed into the music. MORE INFO: https://www.westword.com/music/banshee-tree-is-willing-to-give-up-running-water-to-play-music-6043749 What are the 5 albums that have helped make you the person you are today? The Beatles - The White Album Jessica Hoop - Hunting My Dress John Coltrane - Coltrane’s Sound Neutral Milk Hotel - In The Airplane Over The Sea Fleet Foxes - Helplessness Blues What is the best advice you have received? Be aware of your surroundings. Tell us about your single, “In a Hurry”. When does it release? “In A Hurry” arrives May 20th at 9am in all time zones. It features vocal talents of Daniel Rodriguez from the transcendental folk band, “Elephant Revival” as well as my childhood bandmate Chris Duffy on bass. The harmonies were done by Katie Mintle & Carolyn Hunter. I played drums, guitar, glockenspiel, wurlitzer, and synths. We did the bass and drums live at Introvertigo studios in Boulder, and vocals and instruments were layered in at my bedroom studio. After it was tracked, I mixed it in 24 hours with Jay Elliot, who engineered the drums, bass & guitar session. It was mastered by my friend K. Vandy who has worked with Kendrick Lamar, Dr. Dre, SZA, Lenny Kravitz, and countless others. What’s next for you? Is there a new EP or Album in the works? I have 2 albums written. I am releasing an LP on Octave Records In Fall 2021, followed up by my independent LP. (I’ve been writing tracking this at home all through isolation) How can fans-to-be gain access to your music? For now, follow me on youtube: Thom LaFond Fb: Thom LaFond IG & TikTok; @thomlafond My spotify artist profile is here, but wont be Live till “In A Hurry” Is released May 20th. https://open.spotify.com/artist/2NVtDeFBzHMUFQlzDswS8a?si=mAvSbDa_RZWhIIYRuwC9Dw

14



Peach Street Revival Classic Rock Vibes

When did each of you get into music? Gonzales: My family was musical. My Uncles had bands, my mom was a bass player, one of my grandmothers played harmonica, the other grandmother played tambourine. At age 5 I attended my great grandmother’s funeral, where a gospel choir “sang” her home. I knew, right then, I wanted to DO THAT! Cooper: I first picked up the acoustic guitar around age 12 while living in Costa Rica, Central America. The first two things I learned was the pentatonic scale, and the opening riff to “Stairway to Heaven.” Jordan: I started taking piano lessons at the age of 5, courtesy of my parents. I’m so grateful for that foundation because I joined every band I could in middle and high school -- wind ensembles, jazz bands, marching bands -- and I tried out for (and made) every honor band that was available. I’ve always admired women of rock like Joan Jett, Stevie Nicks, and Ann and Nancy Wilson of Heart (thanks to my parents’ rockin’ taste in music), but it wasn’t until I heard Amy Lee of Evanescence letting it rip on their first signed record, Fallen, that I decided at the ripe age of 9 that “I want to be a rockstar.” I started learning guitar to a handful of my parents’ CDs, including the Fallen record, and I got my first bass when I was 15. One week later, I was playing it on stage at our church, where I also played drums and keys. When I got to college and spent the first several years as a percussion major, bass had been on the backburner for a while, until a friend asked if I was interested in joining his band. In January of 2015, I was in my first official band outside of school called Bicycle Annie, playing several shows a month and getting my feet wet in the world I had dreamed of since I was 9. I met Gonzales in that band and we eventually went on to form Peach Street Revival in 2018. I also had an amazing run with a punk band called Deep Purple Rain. Sofia: I started getting interested in music when I was seven or eight. At the time, I was homeschooled and would go with my dad to his band rehearsals. Being exposed to live music really fueled my curiosity, and I always enjoyed a challenge. After getting frustrated I couldn’t play like the drummers I saw, I was determined to learn myself.

16

Who or What inspired you to pursue a career in music? Please explain. Gonzales: For me it was all the gamma stars! Madonna, Janet Jackson, Grace Slick, Aretha Franklin, Whitney Houston, Mary J Blige, Alicia Keys. All these ladies sung from such a brilliant place. That has always inspired me. Cooper: I’d have to say Led Zeppelin has been my biggest musical influence since I started playing guitar. I grew up listening to classic rock and have always wanted to follow in the same footsteps as the greats! Jordan: (per above)


Sofia: My family definitely inspired me to pursue a career. Both my parents and my grandparents would play together often, and I always wanted to join in. They were very supportive of me, and I realized that music was what I wanted to do for the rest of my life. I also had some wonderful teachers along the way that really showed me the different options in the real world to have a career based in music. How has your music as a band evolved since you first began creating music and performing? Gonzales: I think as time has passed; we have challenged our sound more. We are choosing more intricate songs to cover, and that is parlaying into our songwriting and performance. Cooper: We have evolved a lot since we first started playing music together. We initially focused mainly on covers to get comfortable and build some musical momentum. Since then, we have shifted gears to be an original band, writing, creating, and performing our own songs! Jordan: When Peach Street Revival was first formed, we were primarily a cover band. Gonzales had several originals we introduced into our repertoire from her time as a solo artist, but in the interest of getting out to play as soon as possible, we learned some three hours worth of covers. Mostly 70s psychedelic / blues rock, among some newer groups like Greta Van Fleet and Wolfmother. I think it’s because of the genre of covers we started with, we have the sound we do today. A lot of our songs are influenced by those same classics we got out and started performing with. Because we all have such diverse musical backgrounds, it keeps our sound evolving and fresh. No two originals sound the same. Sofia: I joined the band after Peach Street had already been around for a year. Our content has really made a huge transition this past year to be more original based, rather than just doing covers. I believe that as we have all become comfortable with each other, the writing process has become a very strong and enjoyable focal point as we have developed our sound. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion, or pride and why? Gonzales: Passion. For me, passion is the strongest emotion to sink your roots into. Especially when the winds of frustration or disappointment are raging. Cooper: I’d have to say the joy of performing for others, especially when you can see how much the crowd is into it! There’s nothing better than being onstage to a packed crowd and getting to perform your own music. Jordan: OOF, dang. There are so many emotions involved in this line of work. But, I think the most recurring emotion, the one that keeps me going, is joy. Joy manifests in so many different ways -- whether it’s landing a slot at an amazing venue, nailing a bass line, writing a new song, or slaying it on stage in front of a crowd -- all those moments always lead back to joy. Sofia: Hmm, this is a tough question! If I had to pick one, I would say my passion drives me the most. I have a very strong passion for performing, and also to push myself to learn new things. I hate feeling stagnant, and I really force myself to try new things, and to keep honing my craft. I also have a hard time connecting with people, and music has always provided me a way to share emotion with others, whether that is the audience and/or my fellow bandmates. All of the struggles that come from the music business seem insignificant compared to the rewards. Which ingredient do you think makes you special and unique as a band in an industry overflowing with new faces and ideas? Gonzales: I really love our line-up. Having Sofia and Jordan rock their instruments like they do, and the way Cooper (our unicorn), effortlessly rips melodies on his guitar. I know it is special. Cooper: I’d have to say our individual dedication to our instruments sets us apart from most bands. Everyone in this group brings something special to the table and together we’ve created some musical magic! Jordan: We don’t fit in to the mainstream, I don’t think we ever have. We’ve never felt pressure to conform to any look, sound, or idea. We’ve always just written what we want to write and been true to ourselves as individuals. I think that by not trying to be something that isn’t authentic to who we really are is what separates us from a lot of artists. And I know that our friends and fans recognize and appreciate that about us, which is how we’ve developed the reach that we have. Photo by Scotty Kenton Photography

Gonzales

17


Cooper

Sofia: I think that the chemistry we all have as musicians together allows us to have a ton of creative freedom. I have never worked with people prior where it was so easy to meld all of ideas into one, rather than one person primarily being the influence. We are all about energy and creating an experience for the audience. It’s about being us, and not trying to put ourselves in any kind of box.

What has been your biggest challenge as musicians? Have you been able to overcome that challenge? If so, how? Gonzales: Thus far, getting over the hurdle of performing fulltime, and it supporting us financially. All of us have a side hustle to make it work. Negotiating the hustle and being an artist is a fine line. Cooper: For me it was probably performing live and gaining that confidence to step out on stage in front of a packed house and not choke! It definitely took me some time but every once in a while I still get butterflies before I hit the stage! Jordan: I could have never imagined a challenge greater than the roadblocks Covid-19 put in our path. Just as we were gaining some serious momentum, gearing up to release our first studio EP, the world pretty much stopped turning. Venues were closed. Our entire plan was thwarted. We could have still just released the album... but then what? Sit around for a year? We made the decision as a band to nix the original plan of releasing our first EP all at once, and instead, decided to release each Photo by Scotty Kenton Photography song individually with its own music video. I think this was one of the best ways to navigate this pandemic, where we simply just didn’t have the opportunity to play live, travel, or record, because everything was shut down. Filming and releasing each music video has kept us busy for the entirety of 2020, and the absence of live shows has allowed us to write more original music than I could have imagined. Nothing stopped for us. It was heartbreaking to watch venues close permanently, or bands fizzle away because of this pandemic. I am grateful to my bandmates for remaining strong and motivated so that we could keep the momentum going for Peach Street Revival through 2020 and in to 2021. Sofia: This pandemic has absolutely been the biggest challenge to overcome. I never thought live music would stop but for almost a year nothing was happening for anyone. We decided to take that time to focus our energy on writing. We ended up releasing several music videos, and we were all able to safely rehearse together to stay sharp. Even though it has been difficult, we were able to accomplish a lot on our own and to prepare for when things started opening up. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Gonzales: I think people equate sacrifice with suffering. Pursuing a music career, there are decisions you will need to make along your way. It still should be a fun ride, a fulfilling ride. If you are not having a blast doing something, why do it? Cooper: Everyone has suffered at some point. I think part of the joy of being an artist is taking that negative and spinning into something positive. Sometimes that transcribes into lyrics but for me it’s usually a new tasty riff. Jordan: I think this is a pretty huge misrepresentation of what it means to be an artist. I think “suffering,” like any perspective, is in the eye of the individual, and is not a requirement to be a successful musician. Is this difficult? Yes, at times it can be incredibly taxing, especially with juggling a day job or other side projects. If being a musician was easy, everyone would do it. But have I “suffered?” No, and that’s because I actively choose to not apply labels like that to myself. I hear some people refer to this as “toxic positivity,” but I really do believe in no bad days, and always looking for that silver lining. To me, working hard and burning the candle at both ends is not suffering, I feel like I wouldn’t enjoy the fruits of my labor if I gave it that label. Sofia: I don’t think “suffer” is the right word to describe it. In order to make it in anything, you have to put the time and work in. Sometimes you have to fight for your art. Fight for opportunities, fight to keep motivation, or just to fight to make enough time. But at the end of the day, being involved in the music industry is just so incredibly...FUN. No suffering here.

18

How do you feel the internet has impacted the music business? Gonzales: The internet had distributed the music business. No longer do you have to go to the major music hubs like LA, or New York, or Nashville. People are finding thriving music careers outside of these hubs. Moving back home to Western Colorado from Los Angeles, I noticed this straight away.


Cooper: It’s been interesting seeing the industry shift to more of an online focus, especially this last year. I believe it’s helped bands reach larger audiences as well as give them a platform at times when performing live isn’t viable. Jordan: If we had formed back in the early 2000s, and printed thousands of copies of CDs, and then witnessed the boom of online streaming platforms like Napster, iTunes, Pandora, Spotify, etc., my opinion would be very different. I know a lot of artists, especially DIY artists who were independent just like we are, suffered as soon as people didn’t need to buy physical records anymore. But for us, having formed well after these streaming services were established, I think we have a huge advantage with the Internet. Not only does it save us the costs of having to get physical copies of all our music made, we are also able to reach farther using the resources of the Internet than we ever could without it. These days, we can post out our content to other cities, states, and countries, all from the comfort of our homes. We can effortlessly connect with venues with a couple keystrokes. Platforms like Instagram, Facebook, and Twitter have been great resources for getting our content out and connecting with other parts of the world. When you know how to use it, the Internet can be a wonderful tool to expand your band’s reach into the world. Sofia: The internet has changed the whole game for the music business. With social media, anyone has the chance to be discovered and to make it big which also makes everything a lot more competitive. Have you done or plan on doing any Live-stream Concerts? If you have, how has the response been from your fans? Gonzales: Early on in 2020, as everything was starting to close, we did some live-streaming, to stay connected with our fans. It was a strange feeling. Live-streaming made me realize that live music is 50% live music, and 50% audience reciprocating. We are starting to get back to having a live audience, and it has been so exciting hearing the audience again! Cooper: We have done a few live-streams and it was a nice change of pace! It was especially nice to reconnect with fans during the pandemic via live-streams when we couldn’t be with them in person. We have had great responses from our fans and definitely plan on revisiting some more live-streams in the future! Jordan: We did two live streams on Facebook during last year’s quarantine, and after several weeks of being isolated from venues, friends, and fans, it was so refreshing. I remember when we cut the live feed, it felt exactly as if we had just stepped off the stage from an actual show. We were able to respond to comments in real time, take song requests, and chat with people we hadn’t seen in weeks. I was grateful to connect with everyone we weren’t able to physically see. And I know all of our friends and family that we were unable to be with in person, were happy to see us as well. The response was overwhelmingly positive. Sofia: We have done several livestreams! We have a wonderful fan base, and they were received very well. It was really cool to be able to feel connected to everyone, since we couldn’t do much in person. If you could change anything about the music industry, what would it be? Gonzales: I really have to back my bandmates on their points. It is an esoteric business, and there are many ways to make it work. Cooper: That’s a really tough question! I wish the industry was more about how valuable music is in our lives, rather than how valuable a band is to a label. Jordan: Now that I’ve been performing as a DIY artist for over half a decade, I realize that there is little uniformity or structure when it comes to booking shows. I’ve seen a lot of venues with a “there’s always someone who will do it for cheaper” attitude, neglecting the time and effort many of these musicians have put into perfecting their craft and putting together a quality product. I feel like if local bands were to “unionize” (for lack of a better term), and set standards for payment from venues, the local industry would thrive and artists would have a better chance at making this a viable career path. This would involve working with the venues to develop a payment system that benefits both them and the artists. We have been fortunate to develop relationships with venues who recognize the value of our product, but we have also turned down a few opportunities because “there’s always someone who will do it for cheaper.” Sofia: If I could change anything in the industry, I think I would simply be to have everything be more about touring and playing live. In today’s standards, you can’t just survive on touring (unless you’re selling out stadiums every night.) You have to learn to do a bit of everything, whether that’s studio time, session work, producing videos, or a variety of other things. All of which are super valuable, but I definitly have a soft spot for performing live.

Jordan

Photo by Scotty Kenton Photography

19


What are the 5 albums that have helped make each of you who you are today? And why? Gonzales: 1. Aretha Franklin – Soul Queen The way Aretha has mastered her voice and sings so effortlessly while adlibbing throughout her lead vocal sets my heart on fire! This is my favorite collection of her work. 2. David Crosby – If I Could Only Remember My Name I discovered this album while I was living in Malibu, CA. David was able to find a way to make this album (music) sound like the waves of the ocean, sound like the beautiful beach sunsets, sound like the hopeful blue sky. 3. Jefferson Airplane – Surrealistic Pillow Recording back in the 60’s and 70’s is worlds away from today’s recording process. I really enjoy hearing how this album was recorded during its time. I love this is their breakout album, with a skyrocket ride just ahead of the to the Summer of Love! 4. Linda Ronstadt – Greatest Hits 1976 I would whale every song on this album when I was 7. I was singing so loud in the car once, my dad had to tell me to be quiet! 5. Nancy Wilson & Cannonball Adderley - self titled 1962 This album from start to finish is fantastic. I love how Nancy and Cannonball answer one another, and then other times join together. The order of the songs, the musicianship, even the yellow dress Nancy wears on the album cover is fabulous! Jazz and soul are very close to my heart. Cooper: 1. Led Zeppelin – III Easily my favorite Zeppelin album! This was the first album where I realized the acoustic guitar can freakin’ rock! Plus, “Since I’ve Been Loving You” is my favorite Jimmy Page solo of all time! 2. Cream - Disraeli Gears This album just plain kicks ass. It’s raw, unfiltered classic rock at its best. 3. Pink Floyd - Dark Side of The Moon If I had to put any album on and listen to it side to side, this would be it. The way the entire album rolls effortlessly from song to song is an absolute work of art. 4. Jimi Hendrix - Axis: Bold as Love It’s hard to pick a favorite Hendrix album but “Little Wing” has been my all time favorite since I heard it. Before Hendrix it was either rhythm or lead guitar playing for the most part, he found a way to incorporate both simultaneously and it forever changed music. 5. Boston - self titled This album absolutely blew me away the first time I listened to it! Like most bands, the first record is usually the best and this one doesn’t let you down. Between the insanely high vocals and piercing guitar solos, it became a fast favorite of mine. Jordan: 1. Fallen - Evanescence This record was what absolutely lit me on fire for Evanescence. To see a woman in metal, absolutely crushing it and not giving in to what society says a woman should be, was THE biggest inspiration to me. 2. The Open Door - Evanescence So naturally, when my favorite band in the history of the universe released their second record, I was even more jazzed and motivated to grow up and be Amy Lee one day. 3. Rumours - Fleetwood Mac My parents had great taste in music. I was eight years old when I got my hands on their Fleetwood Mac CDs, and I listened to Rumours and Greatest Hits (1988) nonstop. The power behind this band was so thrilling, with the endless harmonies and vocals, and huge sound from all these musicians sharing the stage together. Special shout out to the Tusk album though, it’s still a dream of mine to perform backed by an entire marching band some day. 4. Theatre of Pain - Motley Crue I’m pretty sure I have this on vinyl at my mom’s house somewhere... but both my parents were into 80’s hair metal, so I listened to a lot of it growing up. I’ve always been inspired by unapologetic rock and roll. Fast tempoed music, guitar overdrive, power vocals.. definitely set the stage for my ambitions as a musician.

Sofia

20

Photo by Scotty Kenton Photography


5. What Separates Me From You - A Day to Remember I’ve had some unsteadiness in my road, like most people have. I was always a little different from those around me. Navigating the young adult life was tough, and this album really helped me through that. Driving around at 2am blasting this at full volume and screaming the songs at the top of my lungs is what helped me maintain sanity in my first couple years of college, where I had to start figuring out life on my own. I’ve seen ADTR live five times now, those dudes put on the most amazing shows. They have great energy and are inspiring to me as a performer. They helped shape me and my stage game. Sofia: 1. From the corner to the block - Galactic The drummer for Galactic (Stanton Moore) has been a huge inspiration to me. I love the raw funky energy, and I even went all the way to New Orleans to take a clinic with Mr. Moore several years ago. All of their albums are so rhythmic and groovy! 2. Super Heavy Organ - Robert Walter Another amazing Funk driven album. Super heavy organ definitely influenced my playing a lot, and to find “the pocket.” 3. Let’s be animals - The Downtown Fiction I got really into Pop Punk for a while back in middle school. I really dug the high energy from this album. 4. Classics - Ratatat Ratatat got me into the more electronic side of music, and my parents would play them a lot around the house. Playing acoustic drums over electronic loops helped me to start explore part writing. 5. Blast Tyrant - Clutch Wow I loved this album so much. I would always daydream about playing on stage while listening, something about this album just gets me pumped every time. Tell us about your current project. Are you working on new music? An EP or Album? Gonzales: We are currently releasing our 5-song EP “CINCO.” We have just released the 4th song and music video from the EP. You can watch the music videos and hear songs from the EP on Peachstreetrevival.com. Also, check us out on Apple Music, iTunes, and Spotify. Cooper: We have been writing a lot lately, with that said we definitely plan on doing some more recording soon! Jordan: We have had lots of time to write some more original music, I’m very excited to get those out into the world whenever the time comes. We just released the fourth of five music videos from our first studio EP, so we have one more music video to get out there. We are also hoping to travel in the near future as we come out of this pandemic! Photo by Scotty Kenton Photography We were planning on trying to tour last year, but that’s been put on hold until it’s safe to take those kinds of trips again. Sofia: Peach Street is currently releasing our latest EP, one single at a time. We are 4 down, and only 1 more to go! Along with that, we are focusing on writing more originals, and looking to tour this summer, once it becomes safe to do so. What’s next for Peach Street Revival? Gonzales: We want to perform in new markets. We have tour dates in WY and SD, and working on a TX trip. We really want to get out to new places and rock new faces! Cooper: We plan on getting out of town and hitting the road for some shows! We can’t wait to get out and showcase what we have been busy working on this past year! How can fans-to-be gain access to your music? Jordan: EVERYWHERE! We have our music posted on all our social media platforms (Facebook, Twitter, Instagram, YouTube), you can stream our music on Spotify (or any streaming platform), and purchase on iTunes! The easiest way to access all our music, live performance, videos, and music videos is on the website, peachstreetrevival.com.

21



Scott Page

Musician + Technologist + Entrepreneur Known for his saxophone and rhythm guitar work with Pink Floyd, Supertramp, and Toto.

23


A Conversations with Scott Page. Scott Page is not only an icon in the music industry having been the saxophone player for Pink Floyd, Supertramp, and Toto, but he is also a technologist and an entrepreneur. XS10 caught up with Scott regarding his musical career, his business ethics, and his technological advances.... Why did you choose the music industry as a career? I was raised in a musical family and was around music all of my life. I originally studied to be an architect and then got into a kid band with Jeff Porcaro and David Paich, who later started the band Toto. We started playing gigs around town and we were winning all of the Battle of the Bands, but what really inspired me to be a musician was at my drafting gigs I would drink 10 cups of coffee a day sitting at a desk but at the band gigs there was rock and roll and most important lots of girls. As a young man at that point It was an easy choice. During your musical journeys who comes to mind as some of the most fascinating people who have crossed your path? Wow, tough question. I have had the honor to meet and work with so many interesting people through the years in both music and tech. Folks like James Brown, Quincy Jones, Brain Wilson, Cher, Bill Gates, and Michael Milken were all extremely interesting and fascinating people so it’s hard to say who was the most fascinating, but there are several that stand out. One of the most memorable was when I got to meet Lady Diana during a Royal command performance at the Royal Albert Hall, when I was playing with Supertramp. Supertramp was her favorite band. It was for the Princess Trust to raise money for young entrepreneurs to help support their businesses, as an entrepreneur myself this cause was close to my heart. She was extremely beautiful and vibrant. Her eyes were gorgeous and that never really came across in her photos. You could tell right away that she was a very special person. Another person that comes to mind is Diana Ross who gave me great insights. Her presence and magnetism is extraordinary and had the power to always get the crowd up on their feet. It was as if she had some magic powers. I would watch her closely every night perform in front of 16,000 people. By watching her I started to learn so much about her entertainment techniques. She had a set of patterns that would inspire everyone up every night. I studied her like crazy. She taught me the importance of show business in the sense of how to entertain the crowd. What is Think:EXP ? Think:EXP, (short for Think Experience), is an immersive entertainment company. It focuses on using technology to create new forms of live entertainment experiences and the platform needed to support this type of entertainment. We believe the next wave of entertainment will be based around unique experiences and the lifestyle associated with that experience. In a mobile world it’s completely oversaturated with media consumption and where you can’t really sell music anymore the question is what can you sell? The things you can sell as an artist today is the relationship, lifestyle and experience. My belief is that all artists need to focus more on their super fans. Roughly 60% of the revenue will come from the Superfans and what unique experiences you can offer.

24


Can you give an example of some of the technology Think:EXP uses to enhance the fan’s experience? Aside from the actual immersive concert experience, Think is really all about using innovative technologies and really stretching the limit. One of the things we are working on now is interactive clothing. There is actually a chip built into the garment that allow us to connect and use the shirts as a piece of technology by using your phone and tapping the shirt that launches an interactive experience through the web. What challenges have you had thus far in your career and how did you overcome them? No question, I’ve had my share of challenges in both music and the technology business. My motto “is it ain’t easy having this much fun :).” However, I’ve been fortunate to have learned not to view setbacks in a negative way anymore. I now understand these challenges are actually all positive if viewed from a different point of view, a point of reality. What I mean by that is: what at the time seemed like a major setback actually turned out to be a major blessing in disguise over time. I do my best to stay focused 100% on the moment or the ride, because this moment is the only thing that is real, 2 minutes ago is an illusion and 2 minutes from now is an illusion. I’ve learned it is much better and easier to deal with reality then the illusions the mind constructs. Looking back I am actually thankful for the challenges I’ve had. It’s strange how life works. Aside from being in three super-groups, Pink Floyd, Supertramp and Toto, I understand you were also a child prodigy and appeared on television shows when you were very young. Well, I wouldn’t say a child prodigy but I did start playing trumpet at an early age. My dad, Bill Page was wood wind player in The Lawrence Welk Band featured on a weekly television show for 14 years, so I grew up hanging out at the studios during the early days of TV. It’s crazy for me to think that today we have a global mobile broadcasting network in the palm of our hands. It’s mind boggling to see how far we have come in today’s media and technology. I remember one time on the show my dad and I water skied while he played two clarinets and I played my trumpet, they just don’t make TV like that anymore :) Here’s a bit of trivia, I’m the only guy on the planet who has played in both Pink Floyd and Lawrence Welk, now that’s a claim to fame. When touring with Floyd how did you spend any free time you might have had? I’ve always loved business. My dad was a serial entrepreneur. We had a boat business, a candy business, merchandising business, lighting business, and reed businesses. He was also one of the inventors of the historic Wah Wah pedal, so business has always been a part of my DNA. I decided that since I’d be on the road for the next 2 years with Pink Floyd I would take all my free time to study business. I’d be reading all of these business books and Gilmour would always ask me what I was reading. I would explain that it was a business book and that I was going to build a business after we got off the road. He would smile and laugh. That truly just inspired me even more. What or who’s influences have helped shape your career? I’ve been blessed to have played with the best of the best in my career, and have learned from many of them. First and foremost there was my pop who taught me curiosity and a ferocious work ethic, he loved life. Dave Gilmour from Pink Floyd is my music guru. He taught me the power of playing melodies and completely changed the way I play

25


today. Pink Floyd also taught me the power of a brand and how a world class Entertainment brand operates. When I played with Supertramp they taught me the power of teamwork and leveraging the individual’s strength. Each member of that band played a major but different role in operating the band and it was based on the strengths and weaknesses of each of the individual band members. Jeff Procaro, the drummer from Toto served as my mentor. He is without a doubt the single most important influence that motivated me as to why I am a musician today. He inspired me to practice and up my game. He taught me the “groove is a delicate thing’ how everything you feel revolves around timing, from playing your instrument to hitting a golf ball. Everything is centered around timing I also had the extreme pleasure to work with Quincy Jones who really opened up my eyes and taught me the power of intense presence. No matter who you are when you spoke to Quincy his attention was so focused on you. the whole world stopped and he totally connected with you with no distraction. Everybody I know loves Q. You are a leader in the technological business world as well as a superstar in the music industry. How do you balance the two sides of the coin? It’s been my belief that making music and business is one and the same. It’s either a business or a hobby. If it’s a business, it’s about generating revenue and sustaining that business. So for me when I take on creative projects I always associate it with a business model, unless of course there is another objective for the project beyond money. Generating money allows me to continue doing my art. Most of the time if the project doesn’t have a business model that can generate revenue, I will move on to the next one that does. I believe you can be just as creative if not more creative when you associate a revenue generating business around your art. For me the art of business is just as creative as making the product. Do you have any advice for musicians just beginning? Don’t put thy faith in the word of thy critic, for how is his record doing? :) Many Music industry people are passionate about giving back. I understand you have a couple of passions yourself? I believe in a conscious capitalistic approach to business of building “giving” into the business model. In 1992 I created a project called, “The Great Scientific Musical Theater” which was a multimedia concert and fundraiser to benefit The National Center for Missing and Exploited Children.” The event raised $1 million through corporate sponsors. It was a one-time live concert event that married Hollywood and Silicon Valley together for the first time. It featured Cirque du Soleil, Jon Anderson from Yes, John Entwhisle from the Who, Graham Nash, Tower of Power, Todd Rundgren, Edgar Winter, and showcased the latest in Entertaiment technologies. More currently, Think:EXP is involved in helping counter social and economic disparities in South LA along with Flea from the Chilly Peppers, Norwood Fisher from Fishbone and a host of other musicians and industry professionals in building The Watts conservatory of music. The Markham Middle School is plagued with gangs on every corner. With the help of Flea from the Red Hot Chili Peppers, we are trying to raise money for the children in that area so that they will be able to become involved in music instead of the darker possibilities. The official website for Think:Exp may be found at https://www.thinkexp.co

26

Photo Credits: Billy Hess



Root Murphy

From India to the World When did you first get into music? Please explain. Music has always been a part of our individual journeys. As kids we were introduced to music early on and practiced regularly. I remember writing my first few poems and songs as a 14-year-old in 2003, it had already been a few years of playing the guitar and singing. We were both involved with school and university level performances. For Vishwam, performing live took a serious turn post school. Root Murphy came together in late 2011. Post-graduation, I wanted to create more music and had found like-minded people. In 2014 over practices at Soundstation, Vishwam and I first met and began to talk more of an approach that we found interesting. We agreed to work on projects of different kinds and create more as we went along. What genre of music do you perform and why? Our performances included multiple songs and playing styles. We used to carry registers full of lyrics and cues, and had begun liking and performing music of different categories. Soon after, we also produced for collaborations where we indulged in the approach that drove our interest – to experiment with the environment sound could create. Genres are meant to categorise music according to what listeners perceive. It is the listener’s definition of music and is usually judged by the playing styles, the sound and the instruments used in a song. In creating music, the genre framework can relate to us to the point of our instrumentation, our primary instruments being the drums and guitar. But when we include different musical styles and add sounds to the environment, it creates an experience where we may become slightly genre fluid. We can look at this approach as supporting a storyline in our writing.

28

And why did you choose that style of music? The imagination can be a wild field of ideas. At times we lose a lot in the translation of these ideas by fitting a sound rather than exploring the idea. In further exploring the idea and supporting it, there is a creative pursuit or challenge that keeps us motivated and excited. Building different expressions has further nudged the knitting of a storyline we would like our listeners to experience. This approach has been natural to how we play and view music. We like to explore soundscapes and playing styles, which in turn helps us create breadth and depth in our music.


Who or What inspired you to pursue a career in music? Every person who performs, plays or practices is a source of inspiration. We find a lot of inspiration in the music being created around us. India’s independent music scene is massive and is still gaining pace every day. More personally, our friends and family are a constant support that helps us form vision and direction. It is also a humbling feeling to put together a piece in the language of music. It’s where we find continuous inspiration to try and create the next piece. In terms of artists, we have been inspired by an endless list – Dave Matthews Band, Snarky Puppy, Jose Gansales, Derek Trucks, Battles, The Cinematic Orchestra, Anderson Paak, The Black Keys, Jojo Mayer, John Mayer, Joe Satriani, Guthrie Govan, Chet Baker, Radiohead, At The Drive-In. How has your music evolved since you first began performing/songwriting? We began with a lot of practice and cover performances. Songwriting was quick to follow, yet was rare. Each song felt like a new theme selected, a new challenge and that took its own time. Over the years, writing became more frequent to the point it felt natural to express with an instrument, an extension of us. Now, we keep looking for new ways of going about our writing, some pieces may take more time than others and some pieces may take more space than others. In all this we find a storyline and we want to be able to take our listeners through that journey, a journey through themes of sound. A lot of artists would love to tell you that writing a song doesn’t have to be difficult. They may also tell you it is ‘enough’ that ‘at-least a song came together’, and we’re happy for them. But it doesn’t have to end there, music can be a lot more than an expression, it can be a story. For us, we liked delving into our music and constructing a larger theme with our songwriting. And we would like to show you all these turns and new highways leading from destination to destination. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? Over the years, we’ve looked up to many local musicians and artists – Them Clones, Parikrama, Skinny Alley, Pentagram, Black Strat Blues, Thermal and a Quarter. It was at multiple festivals that we met Them Clones. But this particular meeting at Escape Festival 2013 (Naukuchiatal) really stuck to me. It was here that I introduced Surojit Dev (Drummer) to Root Murphy and our then released single ‘Score’. He further invited us to perform at CloneFest, Delhi and we felt privileged to have been noticed. The stage was shared by Parikrama, Peter Cat Recording Co., Them Clones and us, a show that we will never forget. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion or pride and why? Keeping our peace has been the only saving grace through most of the madness around. In doing that, joy drives me more than ever. We can find joy in creating, practicing, performing what we do. Sure, there is a bit of everything along the way, and there have been multiple ups and downs. We’ve pushed as much as possible and come to a point where we can share this journey with everyone. It has been a humbling process. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? As Indians, we have definitely been influenced by different performance styles around us. There is a lot of music and culture with every state and it also graces all our events and media. As artists, we try to keep all our music natural to our ideas and create more conceptually. We prefer to add to the depth of each track and the breadth of an overall theme. It has also become principle to try and break our own formula and take the next step. There is a uniqueness to any artist finding a voice of expression. It is purely that artist, their own originality, that only they can offer to an audience.

29


What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? The industry and the culture around it in India conditions you to choose any other road apart from the ones that lead to music. At first, approaching a professional music career is its own challenge. It isn’t socially supported until it’s in a commercial movie or in a local language (which changes by the state). Opportunities are narrow when compared to the West, since India has mostly viewed the industry as a performing art. This also being the reason why most job listings are for music teachers and the list is short. Most artists are left with the only other opportunity – the widely supported commercial movie-making business. The culture over decades drifted from exploring art and theme in music to exploring skilful play for performing artists and audiences accepting more and more fads in music, only through Indian cinema. The content that followed had gotten uninspired – we saw a lot of re-runs, old to new remixes, an obsession with only skilfully driven performances and the explicit pop culture smitten with male dominance. It is only in these past few years with the current musicians in India that we have seen the growth of an Indie scene. There is so much being produced and released, it is inspiring to be a part of all the creativity. And apologies to the cover artists who mean business, but Bollywood has really ruined the awe of creative remixing or covering of previous songs. This can be done beautifully with the right intent. In fact, we have friends who are brilliant artists and cover some serious melodies. Keeping an open mind and viewing music the way we would like to and approach it accordingly has been the biggest challenge in all of this. To generate content and also give it a narrative has been time-consuming and a lot of hard-work. We’ve continuously tried to keep focus on our creativity and have made sure that we push each other to do better and do it in ways that made sense to us. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Please explain. I looked up that phrase and the idea I came across suggests that ‘Good’ art, measured by how relatable it is to an audience, comes from ‘Good’ artists. For art to be relatable suggests that it resonates with multiple experiences and emotions in people. To be able to create that, the artist would have a higher emotional IQ. Which in turn suggests that they have experience of the opposites in an emotional spectrum. Artists whose lives have seen ups and downs gain perspective from these opposite experiences. The debate is that if artists who haven’t ‘suffered’, create unrelatable or monotonous works. But then, there is also the debate of a culture that appreciates all art and expression, as everything can be new perspective. It is definitely worth a survey and some research, or we can say culture and art of its time go hand-in-hand, much like a chicken and egg. Personally and objectively, I’d like to use the word sacrifice rather than suffer. It wasn’t a sense of suffering that led us to doing more, rather it was the sense of choice that came with sacrificing objectives that weren’t on the path to music. It let us believe in the music we were creating. This is because we chose music through hurdles or celebrations, the ups and downs and believed more in our ability to complete the task at hand. One step at a time, we chose music over every other choice in life – social acceptance, monetary luxuries, support structures, salaries. We did what helped us learn more and eventually helped us creatively add. How do you feel the internet has impacted the music business? The internet has played a crucial role in how content is being approached and engaged with by an audience. The audience now engages with quicker experiences and a variety of content to actively choose from or passively accept what is available. A majority is seized by the algorithms making waves at socio-cultural levels. A high amount of content generated regularly has made it crucial for artists to be innovative and the next step in the sound they create, using every tool in their own possible way. In fact, this makes it even more essential for the exploration of themes and art in music to exist at such a time.

30

If you could change anything about the music industry, what would it be? The music industry in India can definitely use more infrastructure, planning and organisation. There are few outlets and fewer opportunities, musician support structures barely exist. This is a flaw at a cultural level for a country that sheds light on some of


the most beautiful music globally, we’re far behind on supporting the artists who create it. There is a noticeable change taking place for the last few years. If anything, we would like for that change to be largely supported. All artists should have opportunity and support with developed infrastructure and platforms. There are many Indian music artists that are exemplary to experience. Hopefully, we’ll see a growth of audiences supporting musicians in India. What are the 5 albums that have helped make you the person you are today? And why? Led Zepplin IV, In Rainbows, 10000 Days, Come Tomorrow and Veneer. These were some very crucial turns with music experienced (we missed Pink Floyd – but you get the idea) not just for us but for music lovers globally. Old-school, progressive, experimental, thematic and clean - there is an array of sounds, textures, playing and production styles between these and it all leaves one with fresh perspective. Tell us about your current project. Please explain. We are currently working on releasing our four-part Debut Independent Album ‘Kinetophone’. The parts, called ‘Stacks’, are similar to volumes that add more context to an overall theme or storyline. Stack 1 of the album, released Nov’ 2020 includes the tracks Love Always, Context, Run Along and Hold Steady. They are a mix of moods and tones that set the cornerstones of the album and its approach. ‘Kinetophone’ was coined in an effort to term ‘the experience of sound’ or ‘the sound of experience itself’. The former refers to the experience created while listening to music, which can be compared to a mental workout. Our mind first tears down what it hears to layers, bits and frequencies, and reconstructs the entire scape we then experience. On the other hand, ‘the sound of experience itself’ may sound larger than the words that coin it. But it is in understanding the role of the musician that we can see this idea formulate. In the act of translating expressions to music and when the musician both listens for and performs the next natural cue in real-time, we can see that the performer is in fact being a medium, bringing to you sound woven experientially. Creating Kinetophone has been a journey and hopefully we can translate the same with our music. Stack 2 is being released this March and we’re very excited. What is the best advice you have received? “Don’t do music”. That one stuck around. Also, “I’m-possible”, “Work-Hard”, “Be yourself”, “Believe in yourself”, “Choose Hope” and “you can’t make a cat swim and a fish climb a tree”. What’s next for you? You can expect Root Murphy to keep writing music, we’ve always been around. For now, we’re working on sharing a live version of the songs released and also sharing the latest in our music. This may entail live shows, online shows, maybe a video? We’re open to possibilities and are always looking to take the next step forward. How can fans-to-be gain access to your music? Our Website – www.rootmurphy.com We’re on all major streaming platforms – Spotify: https://open.spotify.com/album/04jYDktvbDKVQTLc5qDL0b?si=Ai2dM0UWTuOnnVWHSvDPag YouTube: https://music.youtube.com/playlist?list=OLAK5uy_kyhf64mDwnVQtYW05-aabD6VNnVOIJvPA Apple: https://music.apple.com/in/album/kinetophone-ep/1540087395 Also Amazon, Anghami, Deezer, Google Play, iHeartRadio, Napster, JioSaavn and more. Some of our other work is on SoundCloud and YouTube. Where are you from city,state, town, country? New Delhi, India Do you have social media? Instagram: www.instagram.com/rootmurphy Facebook: www.facebook.com/rootmurphy Our latest features – Psych-Rock Duo Root Murphy Release Stack One of Debut Record ‘Kinetophone’ (rollingstoneindia.com) Soothe your mood - mumbai guide (mid-day.com)

31


Burak Yerebakan Turkish Rock Star

Burak Yerebakan is a music producer and professional guitar player based in Los Angeles, CA.

As a musician born and raised in Istanbul, he had participated with many successful rock bands and pop artists such as Model, Vega, 110 and played hundreds of shows with them all around Turkey. Being an official member of 110 and Model, he had gained recognition as a guitarist all over the country by his bands being at the top of the charts, getting numerous awards from respected organizations, countless TV and radio appearances and touring all over Turkey and some parts of Europe. After relocating to Los Angeles, he continued his career and joined the rising rock band Yard Of Blondes. The new line-up played in legendary venues in Los Angeles before the pandemic arose. Yard Of Blondes will be releasing debut album, « Feed the Moon » May 19, 2021. The record is the result of the band’s collaboration with Billy Graziadei (legendary founder of NYC hardcore band Biohazard) who produced the album. Mike Patterson (Nine Inch Nails, Black Rebel Motorcycle Club, Beck..) took care of the mix, and Maor Applebaum (Faith No More) mastered the album.

32

The 3 singles released off the upcoming album, « You and I & I » , « Lowland » and “Do you need more?”, are played worldwide on FM and Sirius radio stations, and reached the top of USA Indie and College Radios charts. All singles were featured on major editorial Spotify playlists.


The 4th single, « Hummingbird », will be the last single to be released before the album. The song, along with its video, will be unveiled February 19 2021. BURAK YEREBAKAN ’s Gear in Yard of Blondes : Gibson Les Paul Custom Gibson ES-335 Orange Rockerverb 50 Head Orange PPC 212 OB Cab Eventide H9 Burak Yerebakan has his own recording studio, which he calls “The Wakeful Room”, where he records, mixes and produces music for his projects and a number of independent artists from the local scene. He experiments on trying to find modern and powerful audio textures using the combination of his collection of modular synths, analog outboard gear and an up-to-date library of various plug-ins to create a hybrid sound. Also focusing on creating different soundscapes with a guitar, he had been complimented after every show about how he uses a theremin with his guitar to create a rich swelling pad sound controlled by his hands moving in the air. « As a producer I like to work with analog outboard gear and analog synthesizers as well as digital plugins. So it is a hybrid setup most of the time. Can’t make it without the eurorack modular synthesizers. Prefers Barefoot MicroMain 27s for monitoring and Universal Audio UAD2 plugins for digital processing on the mixing side. » Website: www.thewakefulroom.com Email: info@thewakefulroom.com Instagram: https://www.instagram.com/wakefulmusic/ Facebook: https://www.facebook.com/thewakefulroom/

33


www.rsvpcigars.com


Swaii

The Art of Music When did you first get into music? Please explain. My journey with music first started when I was 14, I was inquisitive to explore how music was made so I was going through my iPad which was first bought and I started drawing random MIDI Notes on an application called Auxy. Since I was 14, I was also listening to a lot of Electronic Dance music by various artists like Martin Garrix, Avicii, Calvin Harris, DJ Snake, Nucleya and many more which pulled me into the curiosity of music-making. Since I am also inspired by my Indian culture so this made me get my fusion influences. After that studies came in so I was not into music that much but I was more into playing acoustic guitar and singing and consistently listening to various music. At age 19 when I was in my college’s second year of Engineering, I started to produce music again seriously through my laptop this time experimenting and creating my own unique sounds. So from there on I went on consistently creating music with early listening influences of Electronic music and Indian Folk music. So, in 2020 a biggest change in my career happened when I got signed to Songdew as an artist. From there on it has always been an uphill journey with them and they are always helping out to grow more and more with each day. What genre of music do you perform and why? I do not have a fixed set of genres currently as I am totally into experimentation. As experimentation gives me my unique style of fusion music which I love to create using my influences. Otherwise, I love to perform all different kinds of music as they all together give me an edge to experiment and learn more and more. And why did you choose that style of music? I chose experimentation as a way to go for my music style as it depicts my own self that is being versatile as an artist.

35


Who or What inspired you to pursue a career in music? It was my listening ability and curiosity which slowly developed the love for the art with age. Since music also runs in my blood as my grandmother is a Carnatic Music teacher and my mom plays western and Carnatic Violin. So these all things together have somehow shaped me up as an artist and made me fall in love with what I create. How has your music evolved since you first began performing/songwriting? With time and age, my music has evolved into very beautiful art. As when I was young I was only and only thinking about sticking to a particular genre is Electronic music but now it is all about the courage to experiment and stand out and be unique with my sounds. Even as a songwriter my lyrics have more beautifully matured than before. And I would say learning and growing never stop as an artist, I am always trying to improve with every song I create. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? Well it’s a very long way to go, but informally I have met Shankar Mahadevan Sir. He is very humble and a down to earth person. I hope to reach my new goals and perform soon in 2021. If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business? Is it joy, anger, desire, passion, or pride, and why? It would be passion which would help me stay in this tuff business as passion is the one which attracts various energies and helps to be determined, focused and disciplined. Which ingredient do you think makes you special and unique as an artist in an industry overflowing with new talent and ideas? I think since the industry is ever growing and overflowing with new talents and ideas, I would say the biggest thing would be to be myself while making my songs. The uniqueness comes from the unique sounds which I use to create my music. What has been your biggest challenge as a performing artist? Have you been able to overcome that challenge? If so, how? The biggest challenge for me as a performing artist has been to be consistent and bring new ideas to the table everytime I start creating something, well so for this yes I have been able to overcome it with time, I learnt not to pressurize myself for generating unique ideas and also learnt to go with the flow. The practice of meditation and reconnecting with nature has also helped me to overcome this challenge. A common phrase in the industry is, “you must suffer for your art.” Do you agree with this statement? If so, how have you suffered for your art? Please explain. Well according to this phase I would say the statement is a bit true as in Life change is the only constant, to support this I would say Life is full of ups and downs, so hence the suffering and rising. Also, in the hardest times you go the most, even in these sufferings if you are able to fight and overcome it then you will be stronger than before with your art! How do you feel the internet has impacted the music business? The Internet is the main source through which my music is reaching a very wide audience even without physically having a concert up there in other countries. The Internet has also helped me to gain more fan base through online communities both local and international.

36



CONTACT: paula@localchoice.us www.localchoicespirits.com


FOLLOW: “Pixie” Paula Dezzutti Instagram & Facebook: @PixiePaulaOfficial LinkedIn: Linkedin.com/PaulaDezzuttiHewlette



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.