London’s finest festival guide This is what we do 2010 is the year of the indie mag and The Other Side is leading the charge.
We won’t bore you much more.
Produced by an exceptional team of writers, illustrators and designers we have our finger firmly on the pulse of what London needs. It’s time for change and TOS is exactly that.
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The chaps at Time Out will tell you that TOS “is one free magazine that’s actually worth reading.” And they wouldn’t be wrong. In fact, they would be absolutely spot on. We are “a modern zine with a 2.0 community twist, offering anyone the opportunity to get involved. TOS is filled to the brim with champion writers, illustrators and designers.” We’re young (ish), we know what we want and better still, we know what you want. We’re on the money and that’s where London needs to be right now. In April we will release our festival guide, the must have accessory of the summer. It will cover everything that is good about this summer’s festivals as well as being your archetypal Other Side mag. That means film, art, London and more as well as a full on festival feel. The guide will be distributed across London. We have deals with five London universities to be placed in their SU’s as well as a dedicated street team to distribute the mags on the Underground.
www.theothersidemag.co.uk
Here’s what you want to know. we print 5,000 magazines every other month we will print 10,000 Festival guides in April. we have 1500 subscribers to our newsletter we have 1600 followers on Twitter we have 441 fans on Facebook we have 786 members on our new social website. • 66% of our readers are aged 25-34 • 46% of our readers have been to more than 8 festivals only 2% have never attended one • 70% went to a festival last summer. Get what we’re saying?
Pre Sales Not only will we hand the magazine out at tube stations, art galleries, bars, universities and venues but we are offering the magazine to be delivered straight to our readers doors. For FREE. That means you get direct contact to people right across London and in some cases, beyond. At day three of our presale campaign 150 readers have signed up. We’ll keep you updated on the website.
Our Rates We want to keep advertising to a minimum, you won’t have to shift through 20 pages of fashion ads to get to the content. Not in The Other Side. Full page £350 Half page £199 Quarter page £110 Back page £800 DPS £500 Inside front cover £450 Inside back cover £450
To be part of TOS Festival Guide please contact Sam sam@tosmag / 07939 938 805