4 minute read
E-newsletter Advertising Opportunities � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Schedule � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �11
E-NEWSLETTER ADVERTISING OPPORTUNITIES E-newsletters: Visual and Content Opportunities for Media Placement at Every Level, for Every Organization
IPMI offers three monthly e-newsletters that can share your brand and tell your story in a mobileresponsive format� More than 10,000 subscribers receive the IPMI Insider, Moving Forward, and Parking & Mobility’s digital editions monthly� Connect with an engaged audience in one or all of these vehicles� Highest visibility positions fill up quickly!
The IPMI Insider
Dives into the latest parking, transportation, and mobility industry news in a quick, easy-to-read email designed to keep readers up to date on all things parking and mobility� (Distributed once a month)
Parking & Mobility
IPMI’s flagship publication, sent at the beginning of each month, features a link to the full issue of the magazine as well as individual links to featured stories, columns and more� (Distributed once a month)
Moving Forward
Engage with members and industry professionals who explore training, management, and education topics, with links to new resources and our video series� (Distributed once a month)
Digital newsletters connect prospects right to your content
Digital circulation to more than 10,000 industry pros Sustained open rates at 25% or more, versus an industry average of just 10% Your banner or sponsored content comes with unique click-through numbers, too!
Banner/Image Ads: Acceptable file formats: �jpg, �jpeg, �png (no �gif); 150 kb or smaller� Destination URL required�
Sponsored Content Specifications:
Sponsored content (or advertorial) contains an article or “story” that provides takeaway value to the reader and audience; promote new publications, white papers, articles, and research that is valuable to our readers and industry� 1 Your content will link directly to your dedicated URL homepage, app, or other electronic content� The content features an image that reflects a connection to the story� 2 May be purchased for two consecutive issues of an e-mail newsletter of your choice, with a max of six per year— available first come, first served�
1May not be used to promote available job positions, requests for proposals or qualifications, events or webinars� 2Company logos are not permitted�
E-Newsletter 2022 Schedule*
Month PARKING & MOBILITY
JANUARY FEBRUARY
MARCH
APRIL
MAY
JUNE
January 4 February 1 March 1 April 5 May 3 June 7
JULY
July 5
AUGUST
August 2 SEPTEMBER September 6 OCTOBER
October 4
NOVEMBER
November 1
DECEMBER
December 6
PUBLISH DATE INSIDER
January 11 February 8 March 8 April 12 May 1 June 14 July 12 August 9 September 13 October 11 November 8 December 13
MOVING FORWARD
January 18 February 15 March 15 April 19 May 17 June 21 July 19 August 16 September 20 October 1 November 15 December 20
Space Deadline
December 1, 2021 January 1 February 1 March 1 April 1 May 1 June 1 July 1 August 1 September 1 October 1 November 1
Material Deadline
December 15, 2021 January 15 February 15 March 15 April 14 May 15 June 15 July 15 August 15 September 15 October 15 November 15
*Publisher reserves the right to alter publish dates�
E-Newsletter Rates and Specifications
Ad Size
1× per year 3× per year 6× per year 12× per year
Member Non-member Member Non-member Member Non-member Member Non-member
SPONSORED CONTENT $750 $800 NA NA NA NA NA NA Sponsored Content (above fold) Specs: provide advertorial content in 50–75 words plus image no greater than 350 × 350 px� Acceptable file formats are �jpg, �jpg, �png (No �gif)� 72 dpi, 150kb or smaller� Destination URL required� Max 1 per issue
LEADERBOARD BANNER
$600 $750 $550 $700 $525 $675 $500 $650 Leaderboard Specs: 728 × 90px; 8:1 aspect ratio (width:height); 150 initial load/300 subload. Image size 1200 × 150 dp,72 dpi, 150kb or smaller. Destination URL required. Max 1 per issue.
MIDDLE BANNER $375 $525 $350 $500 $325 $475 $300 $450 Middle Banner Specs: 728 × 90px; 8:1 aspect ratio (width: height); 150 initial load/300 subload� Image size 1200 × 150 dp, Up to 2 max per issue with other supported formats or 3 with no other supported formats�72 dpi, 150kb or smaller� Destination URL required� Cannot be Rich Media Format�
EXIT BANNER $275 $425 $250 $400 $225 $375 $200 $350 Exit Banner Specs: 728x90px; 8:1 aspect ratio (width: height); 150 initial load/300 subload� Image size 1200x150 dp, Max 1 per issue� 72 dpi, 150kb or smaller� Destination URL required� Cannot be Rich Media Format�