ASK
THE
EXPERTS It’s almost a new year! If you could pick a resolution for the industry for 2022, what would it be?
Brian Shaw, CAPP
Executive Director Stanford Transportation We should make a point to get back together with one another. I recently hosted a parking technology vendor for a campus tour and it was so great being able to talk about parking, technology, and the future with them. I didn’t realize how much I missed that. Try to get to at least one or two conferences in 2022, host potential vendors, and take time to visit your clients.
Christina Jones, CAPP, MBA Consultant Walker Consultants
Create at least one new professional networking connection per month. We meet new people almost daily in our industry, but are we taking the time to listen, grab their business card, share ours, and really connect with them? IPMI and regional organizations offer great opportunities to connect with those who are either facing similar challenges or may have solutions we haven’t yet considered. At the very least, it is one more friendly face at the next webinar, roundtable, or conference.
Jeff Perkins CEO ParkMobile
Every organization in the parking industry has access to a lot of data. But are we really doing anything with it? My resolution for 2022 would be for the parking industry to turn all this data into real actionable insights that can help drive smarter decisions to improve the parking experience.
Casey Jones, CAPP, PMP
John Hammerschlag
I’ll be traveling a lot this coming year and I plan to visit as many of the “top” ice cream purveyors as possible. Check this link for the list.
To leverage our parking operator’s business intelligence tools and technology recommendations for the development of responsive product offerings and pricing strategies as well as to maintain reduced manpower expenses resulting from our COVID experience.
Director, Customer Success FLASH
President Hammerschlag & Co., Inc.
/ HAVE A QUESTION? Send it to editor@parking-mobility.org and watch this space for answers from the experts.
The opinions and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking & Mobility Institute or official policies of IPMI.
20 PARKING & MOBILITY / DECEMBER 2021 / PARKING-MOBILITY.ORG
