The Parking Professional February 2015 by International Parking & Mobility Institute

Big Progress, Big Data

Optimizing Meter Placement

goBerkeley Pilot Program

THE INTERNATIONAL PARKING INSTITUTE

32 Cheese!

A Reflection: The End of APD

FEBRUARY 2015

The Parking This year’s photo contest winners Management Toolbox San Diego’s innovative idea.

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WAYFINDING FEBRUARY 2015 | Volume 31 | Number 2

Big Progress in Big Data

BIG PROGRESS IN BIG DATA T

The ones and zeros keep rolling in, and for parking operations of almost every size, big data is the way forward.

he parking industry has access to more data today than ever before, and the amount of data collected is growing quickly and exponentially. We generate incredible amounts of data from a variety of sources, including space availability tools, meter and parking management systems, credit card and other electronic payment transactions, financial systems, and social media. This does not include data created by other entities, such as weather, traffic, and event-related data. All of this data created across the industry lends itself to the concept and tools called “big data.” The IPI Technology Committee has prepared a timely and relevant presentation on this topic to be shared at many regional parking shows, as well as the 2015 IPI Conference and Expo in Las Vegas, June 29–July 2. Here, we offer an overview of big data, shedding light on how it affects the parking industry. It’s a popular topic, and many multinational companies, including Xerox, IBM, Oracle, and SAP, are devoting considerable resources to supporting related initiatives. There is no doubt that the movement will have an effect on our operations and future management of our parking and transportation systems, but what exactly are we talking about when we say “big data”?

By Michael Drow, CAPP; Peter Lange; and Blake Laufer, CAPP

A Definition As defined by many sources, big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data-processing applications. In layman’s terms, this means bringing together a lot of data from different sources to reveal patterns and trends associated with human behavior. We are all familiar with using databases and running reports to gain an understanding of trends and the status of our operations. The field of big data is meant to assist in those cases in which there is so much data that a single database and the typical tools used to analyze the data cannot work. In these cases, we need big data tools and methods for analysis.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Believe it or not, you already have experience with this; these tools are already used by many of the companies we interact with on a daily basis. If you have ever watched a YouTube video, you have seen an advertisement presented before your selected clip. YouTube presents specific advertisements based on your video search history, as well as how you reacted to previous advertisements that appeared on your screen. The company tracks which advertisements you actually watch to learn your interests. It also tracks how quickly you skip advertisements—if you skip most advertisements but let certain ones progress for five seconds before skipping, for example, that is tracked. Based on this analysis, YouTube refines its profile of you, and that profile is presented to various advertisers that might be interested. Understanding which advertisements are of interest to you helps YouTube generate advertising revenue, and the company hopes it puts ads on your screen that you’ll find interesting and be willing to watch. Similar use of data concepts will help our parking and transportation operations by providing new insights that have not been previously identified. By correlating and testing various data sets, entities will learn of new relationships that can be used to improve their operations or service offerings to customers. While new research and ideas related to big data are being introduced on a regular basis, there are four key terms that should be understood. Refer to Figure 1, the Big Data Pyramid (p.22), which depicts how the four terms build upon each other.

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

24 MAKING

Optimizing meter placement is key to parking success. By Ryan Baker and Chris Chettle, CAPP

the

MOST 24

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

While these benefits are significant, they can all be undone if pay stations are incorrectly placed. Correct meter placement is vital to the success of a multi-space parking implementation. Here, you’ll learn how to achieve maximum performance, customer satisfaction, and revenue from your multi-space pay station deployment through proper placement of the meters. This includes a critically important but often-overlooked element of placement: pedestrian traffic flow. Other key elements include optimizing placement based on mode of operation, power supply, mounting surface, and disability access.

The volume of pedestrian flow is another key consideration. Is the flow of traffic low or high? Does it spike at specific times of the day? More meters may be required where a commuter bus or train station is close, for example. These locations tend to see a high number of transactions in a short period of time. In cases such as these, placing several meters close together can reduce line-ups and installation costs and prevent consumers from choosing to risk a citation because they don’t want to miss their train or bus.

Pedestrian Flow and Modes of Operation

Choosing the number and placement of meters is a careful balancing act, and a key variable in this equation is pedestrian flow—understanding which direction consumers are going once they have parked. For example, if too many meters are placed in areas of low volume or too few meters are installed in areas of high volume, the deployment will not reach its optimal performance. Regardless, if it’s on- or off-street, operators should conduct a pedestrian flow study to ensure both the number of meters and their locations meet pedestrians’ needs. In addition to evaluating the proximity of pay stations, operators should determine whether the majority of pedestrian flow is headed in a single direction or in multiple directions. In the case of off-street parking especially, one must determine whether the majority of pedestrian flow is through a single entry/exit point or if there is an even flow across multiple points. Ideally, meters should be placed within pedestrians’ natural path. Avoid placing meters in locations that require pedestrians to deviate from their natural path to pay for parking. This increases both consumer satisfaction and compliance.

The operational mode often dictates the number of meters to deploy, and pedestrian flow weighs heavily on where to place them. Selecting the right operational mode for both your parking system and pedestrian flow will enhance consumer convenience and maximize your revenue potential. For both on- and off-street parking operations, there are three primary modes: pay-and-display (PND), pay-by-space (PBS), and pay-by-license plate (PBL). In a PND environment, the consumer must walk to the meter, purchase a permit, and then return to the vehicle to display the permit for enforcement purposes. When planning a PND installation, be mindful of the distance the consumer must walk to and from the meter. Also consider the seasonal weather variation in your area— inclement weather or extreme temperatures can deter consumers from compliance if the walking distance to a meter is too great. In an on-street PND application with parallel parking, multispace meters configured to support PND will cover approximately eight to 12 spaces. This means two to three multi-space meters per block face within a large city block. With angled or head-in parking spaces, up to 18 spaces may be covered by a single meter because the spaces are adjacent to each other and require a comparable distance to walk. For an on-street implementation, meters should be no more than 75 feet away from any parking space. For an offstreet implementation, meters should be no more than 100 feet away from any parking space. In a PBS or PBL deployment, the consumer is not required to return to the vehicle to display a permit. Instead, he must walk to the

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

Pedestrian Flow

The argument for parking as public administration policy. or years, we’ve heard the joke, “What does parking policy have in common with jumbo shrimp? Some experts say both are oxymorons.” Historically speaking, parking planning was left to the urban planner, who used antiquated space ratios to determine parking requirements for new construction projects. When a government agency decides to implement some kind of control, it looks to its neighbors and no one seems to recall the rationale for such policies. As land becomes less available, its value has risen. Additionally, sustainability demands are increasing, and municipalities and universities are looking to public administrators to develop new polices on how to manage parking in their jurisdictions. There is a distinct need among professional parking managers to use more of a public administrative process when creating planning, enforcement, and pay-for-parking policies.

Parking Is Public Policy

Beauty may be in the eye of the beholder, but the amount of beauty, cuteness, and laughs in parking is pretty amazing, judging by the record number of entries in this year’s photo contest. From cute kids to beautiful rainbows to sunsets and structures that took our judges’ breath away, the entries were nothing short of amazing. Many thanks to all who entered their photos! Our panel of judges from the IPI staff and BonoTom Studio (the designers who make this magazine look great) had a tough job this year, but met the challenge and somehow picked a handful of winners from all of the fantastic entries we received. We promised publication to our category and grand prize winners, but there were so many great photos to choose from that we’re also sharing some of our other favorites here. Our category winners each received gift certificates to outfit themselves with some sharp swag at shopipi.com, and our best-in-show winner received a ticket to the 2015 IPI Conference & Expo. Congratulations to all who entered this year. We can’t wait to see the pictures you take in 2015!

BEST-IN-SHOW WINNER, PEOPLE CATEGORY WINNER

The winners of The Parking Professional’s 2014 photo contest.



How adorable is this? Our best-in-show photo—also our people category winner—was taken by Julie Dixon, president of Dixon Resources Unlimited. She says, “Images may appear smaller because they are!”



NATURE CATEGORY WINNER

Lisa Standiford, administrative assistant with Parking Services, City of Vancouver, Wash., snapped this lovely photo of a pay station at the rose garden of Esther Short Park in her hometown last summer.

FUNNY CATEGORY WINNER



Dennis Thompson, parking meter supervisor with the City of Huntington Beach, Calif., couldn’t resist taking a photo of this amusing meter when he saw it in town. There’s just something about a pink octopus on a parking meter (Pink ribbons were displayed on the meter during Breast Cancer Awareness Month to raise visibility for that cause.)

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

parking.org/tpp

CASE STUDY

Rethinking Parking

Downtown Berkeley – goBerkeley Changes for Meters & Signs Effective June 1, 2014 On-Street Changes 1) 4 hour zones change to 2 hour zones (west to MLK, north to Hearst) 2) 4 hour zones change to 8 hour zones (btwn Bancroft and Dwight) Berkeley Way Lot Changes 1) 8 hour zone (use green “8 hr Value Rate Signs”)

Carefully coded maps explained parking changes that resulted from the pilot program.

Berkeley Way Lot Now: 6 hr Change to: 8 hr

Bancroft Durant Channing

2) Now: 4 hr Change to: 8 hr

Haste

By Danette Perry, CAPP, and Willa Ng, PE

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

1) Now: 4 hr Change to: 2 hr

goBerkeley pilots innovative thinking about where people leave their cars

As home to the University of California, Berkeley, the City of Berkeley is a willing participant in experiments and academic theory. So when businesses and visitors complained about lack of parking in downtown, the city looked for the best way to solve the problem without building more parking spaces because there was little money or real estate for additional parking. Demand-based parking pricing—the idea that parking rates should be set to achieve one to two parking spaces per block at any time—was popularized by Donald Shoup and his University of California colleagues. However, in 2012, when planning for the

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

36 goBerkeley pilot began, only the biggest cities (New York, Los Angeles, San Francisco, Seattle) or small towns (Old Pasadena, Redwood City) had put this theory into practice. What would happen when it was tried in a city of 113,000 that had few resources but a lot of opinions? Funded by federal and regional grants from the Federal Highway Administration, Metropolitan Transportation Commission, and Bay Area Air Quality Management District, the $3 million goBerkeley pilot program kicked off in July 2013 with two goals: reduce emission from congestion and support economic vitality.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

★ ★ ★

T HE

END

O F

APD

A personal reflection by Pierre Koudelka.

EWS OF APD’S DEMISE IS HEARTBREAKING. To say I’m upset is an understatement. I think it’s worth noting what APD meant to this industry. I came to know APD when I graduated from college and a headhunter told me to interview at this firm that had to do with street parking or something. Off-street parking then, as it is today, was somewhat misunderstood and maybe undervalued. Even so, I went anyway. Much to my surprise, Automatic Parking Devices was far more than I initially believed. I interviewed and got a job as regional manager for the Northeast. APD equipment was then primarily sold on a factory-direct basis. I started in 1969 and recall my very first IMPC (now IPI) trade show. As a new kid on the block, I was in awe of the then-major players of the industry—players that included Carl Walker, Jim Hunnicutt, Larry Donoghue, Tommy Feagins, John Fujiwara, Mike Demitry, Norm Goldman, George Devlin, Howard May, and operators such as Monroe Carell and Myron Warshauer, and so many others. They walked the show aisles with their entourages behind them, shaking hands and such. As a young kid, I wondered what the future would bring and if I could possibly befriend and maybe contribute to the industry as these gentlemen had. I was fortunate; I got to know, work with, and become friends with all these individuals.

The History

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

APD was one of the firms that really started the industry as we know it today. As it was explained to me, Vemco, a Detroit manufacturing firm of door operators, had connections with George Devlin, a parking consultant of note at the time who worked with National Garages. George was a special friend. He invited me in his Porsche one day to test the efficiency of a garage he had just designed; his test was to speed up the ramps at breakneck speed. Good memories! George and Joe Vaughn, the owner of Vemco, met for lunch one day and, as so many inventions start, drew plans on a napkin for a concept known today as self-park. The use of some kind of machine that might be able to dispense a time-dated ticket in conjunction with a barrier gate that might open after a ticket was pulled was the plan. It sounds simple enough today, but someone had to come up with the idea. Prior to that, parking in America and the rest of the world relied on valet parking, at least if an operator wanted to collect money. parking.org/tpp

Jerry Tropino, Vemco’s engineer, designed the TD249 dispenser and G89 gate. That idea was patented in 1953 by a new startup firm called APD, then a subsidiary of Vemco. Shortly after, APD became an independent firm. So I can say with pride that mechanized parking started in Detroit, which seems apropos given that Detroit was the worldwide center for car production at that time. APD had a long heritage of bringing to the forefront many parking innovations, such as card access for monthly parkers, anti-pass-back, programmable individualized access card systems, status scanners, the first fee computer (although back then—pre-microchip—it was always short by one cent). As time went on, the company introduced integrated detectors with anti-tailgating, an all-in-one gate controller that could be programmed by a distributor, one of the first central monitoring stations that used computers, barcode and magnetic ticket readers, and a host of other breakthroughs over the years. APD always promoted technology.

The Culture I’m getting ahead of myself. When I joined APD, I immediately felt part of a family. It was privately owned, and almost everyone preceding me seemed to have been born into this business. They all lived and breathed parking. Many employees came to us right from high school or college and stayed. This provided the firm with a wealth of parking knowhow and experience, as those who came stayed for a long time. My mentor was Don Zito, who ran engineering and sales, which I later took over. I was fortunate as I moved up the ladder, but I always tried to keep us current with the latest technology. The first thing I did was hire a young computer engineer named Gary Ward. I credit much to him. We FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

goBerkeley pilots innovative thinking about where people leave their cars.

The End of APD

★ ★ ★

By Pierre Koudelka

Rethinking Parking

40 SHUTTERSTOCK/ ISTOCK

The purpose of parking regulation is to control the use of a limited resource. Without regulation, there would be little regard for safety or organization. For example, note the chaos at youth athletic events at local parks or schools. Drivers often park without regard for the safety of others, focusing solely on locating a space as close as possible to where their children are playing. It quickly becomes obvious that human nature takes over human rationality. When public administrators become involved, policies are created to address local land use regulations, human nature, minimum parking requirements, flexibility in those requirements, and parking standards for local municipalities or governmental authorities. With good planning, parking becomes organized, rational, and fair. These standards increase the amount of available parking space without necessarily increasing the actual inventory of parking spaces. “Without parking, automobiles would be useless, but in cities, parking consumes vast spaces that preempt other uses and make other mobilities incongruent,” wrote Jason Henderson. San Francisco is wrestling with

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

THE WINNERS OF THE PARKING PROFESSIONAL’S 2014 PHOTO CONTEST

The argument for parking as public administration policy.

By Perry Eggleston, CAPP

parking.org/tpp

Photogenic Parking

PHOTOGENIC PARKING

Optimizing meter placement is key to parking success.

Parking as Public Policy Priority

PARKING AS PUBLIC POLICY PRIORITY

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Making the Most

28 28

The ones and zeros keep rolling in, and for parking operations of almost every size, big data is the way forward.

Editor’s Note

TECHNOLOGY: IT’S ALL RELATIVE DEPARTMENTS

4 Entrance 6 IPI Board Member Profile 8 Consultants Corner 1 0 The Green Standard 1 2 The Business of Parking 1 4 Sociability 1 6 Parking Spotlight 1 8 IPI’s Ask the Experts 4 5 IPI in Action 46 State & Regional Spotlight 5 0 Community Digest 5 8 Calendar of Events 5 9 New IPI Members 6 0 Parking Consultants 6 2 Advertisers Index 6 2 Parking Break 6 4 Exit

y son learned to solve a Rubik’s Cube last summer and can now figure out a standard cube in about 90 seconds, start to finish (for the record, he doesn’t get it from me—back in the day, I peeled off the stupid stickers just like you did). The trick earned him status as a minor middle school celebrity and he spends many rainy-day indoor recess periods surrounded by other boys who can’t wait to grab for his cube in the hopes of stumping him once and for all with the perfect mix-up. I have no idea how he knows which way to turn the puzzle at a dizzying pace to get its colors neatly sorted on each side, but I have an idea how he feels when his posse begins circling around to watch. That’s because the same thing happened to me a few months back, only my magic trick was knowing how to operate a pay-and-display machine in a sleepy little town filled with antique stores, tea rooms, and not a lot of other parking technology. In the minute or so it took me to insert my ticket, pay the fee with a credit card, and pull the ticket back out of the machine, a small circle of other drivers had formed, everyone watching and a few pointing, trying to figure out how I did that. My dad was vexed by the VCR I could program in no time flat, and my kids think it’s hilarious to watch me methodically and ploddingly try to find a program on my television’s on-screen guide. Technology is like that. And parking technology is no exception, sometimes confusing just about everyone from the on-street parker to the executive who’s in charge of those meters in the first place. This month, we try to help through features that explore and explain some new technologies and what’s ahead on the front, and the technology glossary that’s bagged with this issue. It’s a reference guide for everyone in the industry (you can download it as many times as you’d like at parking.org), updated to include the most recent advances and newest terms, and it’s easy to flip through anytime. We hope these articles and the glossary will become bookshelf references for everyone on your team. Also in this issue are the winners of this year’s photo contest. That’s always a highlight of my year! I love seeing all the entries and getting a glimpse of parking through your very creative eyes. Many congratulations to our winners. I hope you enjoy their outstanding photos. Finally, it’s time to make your reservations for the 2015 IPI Conference & Expo, June 29–July 2 in Las Vegas. It’s going to be a banner year with lots of amazing things to see and do, and I can’t wait to see you there. Visit IPIConference.parking.org for more information and to register, and don’t forget to secure your hotel room. As always, I’d love to hear what you think of this issue—my email address is below. Until next month…

fernandez@parking.org

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

ENTRANCE Publisher Shawn Conrad, CAE conrad@parking.org Editor Kim Fernandez fernandez@parking.org

PIONEERS

Contributing Editor Bill Smith, APR bsmith@smith-phillips.com

By Bridgette Brady, CAPP

Technical Editor Rachel Yoka, LEED AP BD+C, CNU-A yoka@parking.org Advertising Sales Bonnie Watts, CEM watts@parking.org Graphic Design BonoTom Studio Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011. The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute. 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp. Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2015. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication. The subscription rate is included in IPI annual dues. Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10. The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

ou’ve heard or said it: “Parking just happened to me.” This starts with the understanding that very few of us who began in the parking industry chose this as a career path or even knew it was an option as we parked our cars to work, study, shop, or play. Many of us didn’t start with the thought about parking as a job; some transferred into the department, some made their way up from writing parking tickets, and others applied for open positions with little knowledge of the job. If you ask a roundtable of parking professionals about their formal education, none will say parking. It can be argued that the parking and transportation industry has become so dynamic that it can be a career of choice. There’s something for everyone, and it requires change and innovation. During the last IPI Board of Directors meeting, it occurred to me that we are effecting change far more than we may realize. The list of accomplishments made by the industry in the past few years is staggering, and even more, the projects in progress or in the queue warrant considerable applause. Parking is not just happening to us; we’re making it happen. And we’ve only just begun. A pioneer is one who is first or among the earliest in any field of inquiry, enterprise, or progress. We are pioneers, charged with shaping a swiftly evolving industry, creating cohesion for the integration of strategic partners, and framing our vision of the future with smart development. We are chiseling out what we want this industry to be. When you read the accolades of our industry, you read about innovation, creative solutions, foresight, and vision—all qualities of pioneers. Please do this: Sit back for a few minutes and reflect on how your career in the parking industry has developed and changed, factoring in the impetus for the transitions. It is likely the result of a strategically driven initiative spearheaded by the need to solve a problem. Looking back at just a few of the changes amazes me. Robotic parking marks one of the most terrific examples of pioneering with innovation, technology, and vision. It’s trailblazing at its best. Let’s not forget the evolution of the payment process. Virtual payment options have drastically changed how we do business. The convenience factor alone has increased our level of service and revenue but more importantly, added another important layer to revenue control. Does anyone remember actually writing a parking ticket on paper to then have it batched? I do. Now the ability to review, pay, or appeal a ticket is instantaneous. So much of what we call this industry has come from the deliberate action of visionaries. It’s exciting to think that we’ve come from being happened upon to making a difference in sustainability, mobility, economic development, access, and the quality of life, and even more exciting, there are no signs of this pioneering energy waning.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

BRIDGETTE BRADY, CAPP, is director of transportation services at Cornell University and a member of IPI’s Board of Directors. She can be reached at bb635@ cornell.edu.

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T E C H N O L O G Y

IPI BOARD MEMBER PROFILE

ROAMY VALERA, CAPP Member, IPI Board of Directors SVP, Municipal and Institutional Services, SP+ Corporation

n old Latin proverb says, “It is best to learn wisdom by the experience of others.” I have been afforded an opportunity of a lifetime.

I have spent a generation working alongside some of the most motivated professionals and driven individuals of any industry. After spending all of those years in the parking world (it all started with the first parking ticket I issued in 1989!), I find myself reflecting on my journey. I seldom spend any time looking in the rearview mirror, but this instance called for a little “TBT” (throwback Thursday). For all of the time I have spent working and perfecting the craft of municipal and institutional space, it is my personal time—my family and relationships—that I most admire and cherish. It is the lifelong friends I have made along the way whose wisdom and experience have inspired and encouraged me to take on the next challenge. I find myself wanting to mentor and coach those who will forge their own path in years to come. I am convinced that Tom Peters was on target when he said, “Leaders don’t create followers; they create more leaders.” After 25 years of wanting to do my very best, I realize that life is not about our professional accomplishments, awards, and/ or recognition. I have come to realize and embrace that my legacy will be better demonstrated by how others are affected by my behavior, experiences, and leadership. This is perhaps why I find my inspiration in my children, Jessilyn, Katherine, and Matthew, who make me so proud every day of my life. It is with such enthusiasm that I take on my next 25 years!

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

CONSULTANTS CORNER

AUTOMATED VEHICLE STORAGE/RETRIEVAL SYSTEM UPDATE By Donald R. Monahan, PE

fter completion of the first two fully automated vehicle storage/retrieval systems (AVSRS) in October 2002 (Hoboken, N.J., and Washington, D.C.), it took another five years before the third system was completed in the U.S., in New York City. To date, 14 systems have been completed, and another eight are under construction. Many more are in the negotiating phase. Current Automated Vehicle Storage Systems in the U.S. as follows:

DONALD R. MONAHAN, PE, is vice president of Walker Parking Consultants/ Walker Restoration Consultants and a member of IPIâ&#x20AC;&#x2122;s Consultants Committee.. He can be reached at don.monahan@ walkerparking.com or 303.694.6622.

Project

Location

No. of Stalls

916 Garden Street

Hoboken, N.J.

324

Camden Grand Parc

Washington, D.C.

One York Condominiums

New York, N.Y

123 Baxter Street

New York, N.Y.

1706 Rittenhouse Square

Philadelphia

Juniper Street Garage

Philadelphia

224

418 Jessie Street

San Francisco

27 (9 floors)

Johnson Avenue

Coconut Creek, Fla.

300 storage, 100 cars

I-595 & US-1

Fort Lauderdale, Fla.

300 storage, 140 cars

Palisades of Towson

Towson, Md.

409

148 E. 24th Street

New York, N,Y.

1504 Coney Island Avenue

New York, N.Y.

270

Brickell House

Miami

480 (12 floors)

123 Beverly Street*

Boston

300

275 Seabreeze Avenue*

Brooklyn, N.Y.

20 Grand Street*

Brooklyn, N.Y.

City Hall Garage*

West Hollywood, Calif.

200

308 E. Green Street*

Champaign, Ill.

240

Costa Hollywood*

Hollywood Beach, Fla.

175

1415 Park Avenue*

Hoboken, N.J.

374

900 Monroe*

Hoboken, N.J.

144

11th & Pearl*

Boulder, Colo.

*under construction

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

So what have we learned about these systems during the past 12 years? The construction cost is competitive with conventional, ramp-access, self-park garages, particularly when they are constructed underground, under a building, or on a site too small for a conventional garage. The same number of stalls can be constructed in an automated garage at half the volume of a conventional garage. The savings in construction costs can then offset the cost of the automated parking machinery. The construction cost just for the automated parking machinery (not the building shell space) is in the range of $15,000 to $20,000 per space for automated garages of up to 500 stalls and four to five levels. Smaller capacity garages and very tall garages can be up to $30,000 per space. The operating cost is approximately $55 to $75 per month per space, or approximately double the operating cost of a conventional garage. Maintenance is approximately half of the operating cost and ranges from $35 to $45 per month per space. Garages smaller than 100 spaces are at the high end of those ranges, while larger garages are at the low end.

hotel/residential uses or for small urban infill sites (i.e., less than 100 by 100 feet), where automated parking is the only option that can provide parking under the building. Another design challenge is to configure the number of transport devices and lifts in the storage compartment to store or deliver a vehicle within two to three minutes. This

design is typically left for the manufacturer to determine, while performance testing is provided at commissioning the garage to ensure compliance. Automated vehicle storage/retrieval systems have come a long way in recent years and are another viable tool to help meet ownersâ&#x20AC;&#x2122; parking needs.

Design Challenges One of the biggest design challenges is to configure the correct number of entry/exit compartments for the peak hour arrival/departure traffic volume. One entry/exit compartment has an average service rate of approximately 30 vehicles per hour, although the inbound service rate may be somewhat slower and the outbound service rate somewhat faster. The aggregate volume-to-Âcapacity ratio should not exceed 0.7 to minimize queuing. For example, the peak-hour volume for an office use may be on the order of 40 percent of the capacity for a 500-car garage. The peakhour volume is then 200 vehicles per hour (the entry/exit compartment can serve both inbound and outbound traffic). The design volume is then 200/0.7 equals 286 vph. The required number of transfer compartments is then 9.5, rounded to 10. Configuring that many entry/exit compartments at the street level can be a challenge. Therefore, AVSRS garages are more feasible for lower peak-hour traffic volumes than for parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

THE GREEN STANDARD

PEOPLE: THE TRIO’S OVERLOOKED SEGMENT By J.C. Porter, CAPP

Providing great customer service is something everyone strives to achieve. Customers are an obvious group of people who can see how sustainability programs will directly affect parking operations and create a better service. For example, installing a wayfinding system in a parking garage will help reduce carbon emissions by reducing the amount of time needed to find an open space and reducing the dreaded space-search circle through the structure. This clearly provides the customer with a better experience in the garage, making it easier to enter, find an open space, and exit. Proximity near bus routes or offering bike programs is another way to provide good customer service while giving you an edge over other parking providers. Vanpool and carpool parking areas help promote your services to a variety of potential customers while you help promote sustainability. Appearance may also help provide a better customer experience. Changing the lighting to be more energy efficient will help your bottom line and create a more customer-friendly environment. Along with lighting, paint and wayfinding signage also help create a space that is aesthetically pleasing.

Employees

J.C. PORTER, CAPP, is assistant director of commuter services, parking, and transit services at Arizona State University and a member of IPI’s Sustainability Committee. He can be reached at j.porter@asu.edu or 480.965.8157.

Employees are a resource that can make or break an operation. Providing professional development opportunities for employees benefits the employee as well as the employer; the employee will be satisfied with his job, which leads to increased productivity. You will also likely recruit better employees, creating a more positive and effective work environment. Retention of good employees helps save time by not having to constantly work through the hiring process and saves money because resources aren’t used constantly training new employees. There are plenty of sustainability-focused training opportunities, including the Green Garage Certification training administered by the Green Parking Council (GPC, an affiliate of IPI). This training helps your employees better understand the parking industry and how they can help your business operate more efficiently and sustainably. Webinars and IPI’s Online Courses and Training are an affordable training option; employees do

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

not have to travel and can receive training in a conference room or even at their desks or at home. State and regional conferences are a great way for your employees to receive regionally specific training and to connect with peers to help share ideas and concepts (of course, the IPI Conference & Expo is an outstanding development opportunity for parking professionals at all experience levels). All of these courses, learning opportunities, and certification programs are a great investment in your business, as they not only help employees feel they are important to the company but also produce more informed employees who will offer better service to the customer.

Materials Using green construction programs reduces a new garage’s carbon footprint by making the most of regional materials and workers and reducing the amount of waste that must be placed in the landfill, which is a help to the people of the planet. Helping reduce emissions of any form also helps the people of the planet. That’s also true when it comes to recycling gray water because drinking water is something we all need to conserve as much as possible. Solar energy also helps reduce the dependence on fossil fuels for producing electricity. In all of the sustainable actions you implement, do not forget the people portion of the three Ps: people, planet, and profit. It’s all green.

ISTOCKPHOTO

e all have a good idea of what sustainability means in regard to the planet and how it can affect the bottom line (profit), but people seem to fall into a gray area of our understanding.

For all of your parking technology needs, think

The world of parking is changing. Offering the latest cuttingedge technology and experience, Kimley-Horn has assembled an outstanding team of parking professionals to help you take your parking program to the next level.

www.kimley-horn.com/parking

THE BUSINESS OF PARKING HUMAN RESOURCES

AN EASY APPROACH TO INNOVATION By Julius E. Rhodes, SPHR

JULIUS E. RHODES, SPHR, is founder and principal of the mpr group and author of BRAND: YOU Personal Branding for Success in Life and Business. He can be reached at jrhodes@mprgroup. info or 773.548.8037.

The major differences between Ben Franklin’s time and today are about 200 years and the enormous amount of information people are continually bombarded with as they go about the process of innovation. This reminds me of a quick anecdote from when my son was much younger, during a discussion about his history grade. I said, “Son, history is easy; it’s really just memorization.” He looked at me with a quizzical expression and said, “But Dad, there’s so much more of it to remember now than there was when you were my age.” Wow, that was a head-knocker. I later came to realize that what he shared with me is the same reason many people and firms are unable to innovate—they use institutional memory (i.e., things that happened in the past) as a way to retain the status quo or keep from doing things. Here’s the rub: The status quo doesn’t really favor anyone. At some point, even the most jaded people will grow tired of being fed the same old thing and will want—even demand—change. You don’t have to look any further than our political system to realize that.

people need more downtime necessarily, but we could all benefit from a plate that is not quite as full. The only way to get there is to identify how we can simplify things and then replicate our efforts consistently.

Making It Happen

An Example

We all need to learn to get out of our own way and out of the way of others so they can begin the process of innovation (innovation is a process) without having to shift through mounds of irrelevant data as they try to do their jobs, balance work and life, and do the millions of other things they are or could be involved with at a given time. I believe (of course I wasn’t there for the actual event) that the reason Benjamin Franklin was so successful at identifying new ways of looking at familiar situations or coming up with new ideas is that he was encumbered by minutia. Well, there was that one little thing that had to do with the breaking away from the British Empire, but he had solid priorities and could therefore move past that situation to look at other things. Our world is too connected, and I don’t just mean technology (although that is a big part of it). I mean we always have to be doing something. I’m not saying

If you don’t buy into the idea that our plates are too full, look at the old General Motors or, as some people I know who worked for GM in its heyday called it, “generous motors.” GM workers knew that too many product lines and too many choices (Buick, Pontiac, Oldsmobile, Chevy, Cadillac, etc.) were bringing the company down, but they reasoned that as long as they were paid to produce cars and not use their brains to look at the process, they would do what they were asked. Meanwhile, offshore competition realized that if choices were limited, people could make quicker decisions and the companies could produce their product faster and with much more quality. We need to simply learn how to get out of our way and the way of others. I’d like to know what you think about this, so send me your thoughts; my email address is under my photo to the left.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

ISTOCKPHOTO

nnovation has been a hot topic since Ben Franklin first flew a kite in a thunderstorm to search for electricity.

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SOCIABILITY

NOT YOUR FATHER’S LINKEDIN By Ted Janusz

aybe what now seems like eons ago, you created a profile on LinkedIn, the professional social networking site. Like many users, though, you haven’t done a thing on the site since then.

Visit again (linkedin.com), and you may be surprised to see how a few recent changes could help promote your career in the parking profession.

Find Your Tribe First, if you haven’t already, join your fellow IPI members in their LinkedIn group. It’s free and easy! Across the top of your LinkedIn home page, click on the “Interests” link and then “Groups.” On the right side of the next screen, simply click the blue “Find a Group” button, type “International Parking Institute,” and press enter. You will be taken to a world of 5,000 members who are having lively discussions, announcing promotions, and posting or searching for jobs. Need to find or contact someone in your industry? You can also see or search for other members of the group.

Say Congrats

TED JANUSZ is a professional speaker on the topic of “social media for baby boomers,” author, and marketing consultant. He is the author of the Social Media Marketing Guide for Parking Professionals, which is a free publication for IPI members and can be downloaded from parking.org/ socialmediaguide. He can be reached at ted@ januspresentations. com or 614.440.7487.

LinkedIn can present you with a screen full of the smiling faces of your connections who are celebrating birthdays, new jobs, or work anniversaries. Click on the link for “Connections” and then from the resulting drop-down menu, select “Keep in Touch.” You then have the ability to quickly and easily say “congratulations!” as a way to keep in touch. Be sure to update your LinkedIn profile when you have your own good news to share, and you will find your connections offer you congratulations as well. This might be the first step in reawakening former business relationships.

Your Alma Mater The next option in the Connections drop-down list is “Find Alumni.” By clicking on this link, you can find at a glance summary information about your college classmates on LinkedIn, including: ●● Where they live. ●● Where they work. ●● What they do. ●● What they studied. ●● What their specific skills are. ●● How you are connected (as either a first, second, or third connection or as a member of a group). Beneath that graphic in classic yearbook style, you

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

will see the photos, job titles, locations, and graduation years of some of your classmates. By clicking on the “Notables” link on the page, you will be taken to the thumbnail profiles of some of the movers and shakers in your and other industries. If you attended multiple colleges, you can get similar information for other educational institutions by simply clicking the “Change School” button.

Be a Leader LinkedIn gives you the ability to easily spread your message among your connections. Post your article on LinkedIn. It’s easy! At the top of your LinkedIn home page, to the right of your profile photograph, simply click the pencil icon (to create a post) or the paper clip icon (to attach a file). I attached a file to my LinkedIn profile less than 24 hours ago, and my article has already had 46 views. You will get a summary of your activity by looking to the right of your home page: “Who’s Viewed Your Updates.”

Company Page You have probably thought of LinkedIn as a place to store and maintain your online resumé, but did you realize that your parking facility can now be represented for free on the site, which has 300 million members? Perhaps you have created a Facebook page for your parking facility. Why not do something similar on the world’s largest professional social networking site? At the top of your LinkedIn home page, click on the “Interests” link and then “Companies.” On the right side of the screen, click the yellow “Create” button. By creating a company page, as LinkedIn says, you can “raise brand awareness, announce career opportunities, and promote your products and services.”

Worth Another Look If you haven’t visited the website in a while, you may be surprised to see how user-friendly LinkedIn now is. More importantly, you may be able to use LinkedIn to find new ways to easily connect with others to advance your career in the parking profession.

Here’s Your Parking Webinar Planner (IPI Members: Register for six or more and save)

CALEN MON

February 25

DA R N SAT SU

THR TUE WED

FRI

EVs and DOE’s Workplace Charging Challenge Presenter: Sarah Olexsak, U.S. Department of Energy

March 25

Hartford Case Study: Show Me the Money Presenter: Carey Redd, CAPP, Hartford Parking Authority

April 15

TDM Case Study: Seattle Children’s Hospital Presenters: Paulo Nunes-Ueno, Seattle Children’s Hospital; and Tyler Simpson, Luum

May 20

Airport Parking: Repair and Maintainance While Structures are in Use Presenter: K. Nam Shiu, S.E., PE, Walker Restoration Consultants

June 17

IPI Memb ers: $35 per w ebinar NEW: Only $30 per w ebinar when you register f or six or more! Non-mem bers $50 per w ebinar Listen live or view s at archived webinar e. your convenienc resented Live webinars p 2-3 p.m. on Wednesdays, ne eastern time zo Each webinar = 1

CAPP Point*

nts minimum requireme dential application *toward CAPP cre

Parking: Emergency & Disaster Preparation Presenters: Geary Robinson, CAPP, University of North Texas; and Cindy Campbell, Cal Poly State University

July 15

Payment Systems: Countdown to EMV Chip Technology Rollout Presenters: Tom Wunk, CAPP, T2 Systems; and Steven Grant, LTK Engineering Services

August 19

Developing a Strategic Plan for Your Parking Operation Presenters: Dennis Burns, CAPP, Kimley-Horn and Associates, Inc.; Vanessa Solesbee, The Solesbee Group; Bridgette Brady, CAPP, Cornell University

September 16

Chinatown, D.C. Case Study: Multimodal Value Pricing Pilot and Curbside Management Presenter: Soumya Dey, PE, PMP, Washington, D.C. DOT

October 21

Parking Construction: New Technology, Innovation, Practices and Delivery Presenter: Mark Gedris, Construction Management Association of America

November 11

Innovation in Municipal Operations-Government at Its Best Presenter: Roamy Valera, CAPP, SP+

December 9

Sustainability in Parking Presenters: Brian Shaw, CAPP, Stanford University; J.C. Porter, CAPP Arizona State University; and Jeff Petry, EPark Eugene, Ore.

PARKING SPOTLIGHT PROGRAM

A SHINY NEW GREEN STAR By Brian Shaw, CAPP

ho would have thought that in 2015 the parking industry would be embracing and promoting sustainability on so many levels? What may have seemed like an oxymoron a few years ago, green parking has quickly become a reality. The Green Parking Council (GPC, an affiliate of IPI) is well-established; its Green Garage Certification Standard and program are underway. IPI has an active and vibrant Sustainability Committee. The parking profession has established partnerships with and embraced all modes of transportation. Parking professionals are helping electrify transportation by installing charging stations in municipalities, on campuses, and in private parking facilities everywhere. Some IPI members may not be aware that for the last several years, exhibitors at the IPI Conference & Expo could earn the designation of Green Exhibitor. But what does that mean? Why would IPI offer a Green Exhibitor designation?

Greening the Expo To help the parking profession and its supporters foster the greening of parking, a few years ago, IPI’s Sustainability and Expo committees collaborated to establish the Green Exhibitor program. There was a desire to highlight and expose green parking vendors at the annual Expo. Selected exhibitors received a Green Exhibitor designation in the IPI Conference & Expo program book, along with a special logo to use at their booths. This program has grown from a handful of exhibitors to dozens of vendors across the spectrum of the industry in a few short years. The Green Exhibitor program started in 2011 with just 10 vendors. To become a Green Exhibitor required completing a simple form and providing a narrative about the business and its services and how these services contributed to sustainability measures. What did it mean to be a Green Exhibitor? What areas of the parking industry could be considered? The program let the industry determine whether its vendors offered products and services that were green.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

A New Shade of Green IPI’s Sustainability Committee, which has provided oversight for the program, decided to revamp the program for 2015. A task force of committee members—Jody Miller, Irma Henderson, CAPP, and me—began the work of updating the program. The task force created a consistent framework that would make it simpler for vendors to determine whether they qualified. In addition, we thought vendors should be able to identify their areas of expertise as they relate to the triple bottom line of people, planet, and profit. The task force looked for examples to follow and found one in the Green Parking Council’s Green Garage Certification Standard. The Standard covers all aspects of sustainability, including design, planning, systems, equipment, operations, and features. The task force modified the new Green Exhibitor program application to link the categories directly to the Standard, which also supports the certification program. This year, vendors can select from a specific list of expertise areas in their application and be recognized for those in the IPI Conference & Expo program. The program also has a new name; for the 2015 IPI Expo, the Green Exhibitor program will become Green Star. Expo attendees will be able to look for the new Green Star logo to find exhibitors that have expertise in various areas of green parking.

Green Star The Green Star program recognizes companies whose products or services provide sustainability services, strategies, and products that support the objectives of IPI’s Framework on Sustainability (parking.org/ sustainability). This document forms the basis of IPI’s sustainability efforts and programming. If you would like your company to be recognized on the Expo floor and on the floor plan map in the program guide as a company with sustainable products and services, complete the application at ipiconference. parking.org/greenstar and submit it to IPI. Companies will be listed based on the four categories contained in the Green Garage Certification Standard: management; programs; technology; and structure design and innovation. The application asks the following questions of program applicants: 1. Describe your company’s overall commitment to sustainability, including a summary of your services. 2. Describe your company’s sustainable strategies, services, products, or technologies. 3. Has your company been involved in any projects certified under the Green Garage Certification, Leadership in Energy and Environmental Design (LEED), Green Globes, or similar certification programs? If so, list up to five recent projects and locations. 4. What do you feel is the most effective and appropriate role of sustainability services and technologies within the parking industry? 5. Under which measures would you like to list your company? 6. Please provide a brief description at least one selection, ideally the most significant sustainability related product or service offered. Applicants can qualify as Green Star for any or all of the following program areas: ●● Parking Management (Parking Pricing, Shared Parking, Transportation Management Association/Organization, Recycling Program, Sustainable Purchasing Program, Proactive Operational Maintenance, Cleaning Procedures, Building Systems Commissioning, Construction Waste Management, Regional Materials, Regional Labor, Reused/Repurposed/Recycled Materials, Third-Party parking.org/tpp

This year, vendors can select from a specific list of expertise areas in their application and be recognized for those in the IPI Conference & Expo program. The program also has a new name; for the 2015 IPI Expo, the Green Exhibitor program will become Green Star. Sustainability Certification, Credentialed Management, Life Cycle Assessment). ●● Programs (Placemaking, Access to Mass Transit, Wayfinding Systems, Traffic Flow Plan, Carshare Program, Rideshare Program, Low-emitting and Fuel-Efficient Vehicles, Alternative Fuel Vehicles, Alternative Fuel Fleet Vehicles, Bicycle Parking, Bicycle Sharing/Rental, Marketing/Education Program). ●● Technology and Structure Design (Idle Reduction Payment Systems; Fire Suppression Systems; No/ Low VOC Coatings, Paints, and Sealants; Tire Inflation Stations; Electric Vehicle Charging Stations; HVAC Systems; Ventilation Systems; Lighting Controls; Energy-efficient Lighting Systems; Stormwater Management; Rainwater Harvesting; Greywater Reuse; Indoor Water Efficiency; Water-Efficient Landscaping; Roofing Systems; Renewable Energy Generation; Design for Durability; Energy Resiliency/Storage). For the last category, Innovation, applicants can describe any other way their organization has contributed to sustainability and green parking that is innovative and not included in the above categories. IPI’s Sustainability Committee will determine which companies qualify as Green Star based on their responses. Companies will be notified whether they have been selected, and those awarded will be spotlighted at their booth locations and in the program guide. Submissions must be received by April 18, 2015, and the entry fee is $75 per company. There is a tremendous amount of activity, education, and networking that happens at the Expo—don’t miss out on this opportunity to showcase your firm or learn more about how Parking Matters® to sustainability.

BRIAN SHAW, CAPP, is director of parking and transportation services at Stanford University. He can be reached at bshaw2@ stanford.edu.

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

IPIâ&#x20AC;&#x2122;S ASK THE EXPERTS

Derek J. Kiley President

WPS North America A centralized repository where all credentials can be created and stored by a potential PARCS userâ&#x20AC;&#x201D;retina scans, license plate numbers, fingerprints, credit cards, AVI parking or toll tags, cell phone, new vehicle DNA, etc. It would offer a truly flexible method to park everywhere with any credential.

Brett Wood, CAPP, PE

Rick Decker, CAPP Assistant Manager, Parking Operations Minneapolis/St. Paul International Airport A simple, customer-acceptable method to reach out to drivers and inform them of their parking options and pricing when they make their decision where to park. This could be en route, when we believe most of these decisions are made.

Parking and Transportation Planner Kimley-Horn and Associates, Inc. I would like a one-stop smartphone payment platform that integrated my parking experience, whether I was on- or off-street, and allowed me to manage transactions independent of operator, equipment, or facility. It would be great if that payment platform integrated with my everyday shopping needs, too.

James C. Anderson Regional Sales Manager

Watson Bowman Acme Corp Broader use and acceptance of smartphone technology. From finding parking spaces to meter and garage payment, this technology will continue to advance and provide the traveling user a convenient means of locating the most efficient path to his ultimate destination. It also helps the parking owner and destination venue with planning and managing parking demand, financial reporting, and related business areas.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Rick Siebert, CAPP Section Chief

Montgomery County, Md., Department of Transportation A gateless garage payment system that would charge at exit for only actual time parked and one that is both frequent-parker and transient friendly. It would charge an online account or simply allow a one-time cash payment. This is truly the holy grail of parking.

The opinions, beliefs, and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

If you could design and/or implement one new parking technology, what would it be or what would it do?

Green GaraGe CertifiCation assessor traininG

Green Fact No. 1

State-of-the-art lighting can last 2 to 5 times longer than traditional options, cutting energy costs by up to 70% and maintenance costs up to 90%. Train to become a Green Garage Certification Program Assessor. This one-day course covers the theory and practice of building certification and offers a deep-dive into the specific management, programmatic, technological, and structural elements of the Standard. Successful completion enables you to earn income consulting and assessing facilities for Green Garage Certification. Offers CAPP Points and CEUs for professional registrations. Register online at:

greenparkingcouncil.org • February 10 | San Francisco, Calif. • March 3 | Toronto, Ontario • March 10 | Chicago, Ill. • April 20 | Corpus Christi, Texas (in conjunction with the Texas Parking and Transportation Association conference)

• June 28 | Las Vegas, Nev. (in conjunction with the IPI Conference & Expo)

BIG PROGRESS The ones and zeros keep rolling in, and for parking operations of almost every size, big data is the way forward. By Michael Drow, CAPP; Peter Lange; and Blake Laufer, CAPP

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

IN T

BIG DATA

A Definition As defined by many sources, big data is an all- encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data-processing applications. In layman’s terms, this means bringing together a lot of data from different sources to reveal patterns and trends associated with human behavior. We are all familiar with using databases and running reports to gain an understanding of trends and the status of our operations. The field of big data is meant to assist in those cases in which there is so much data that a single database and the typical tools used to analyze the data cannot work. In these cases, we need big data tools and methods for analysis. parking.org/tpp

THE BIG DATA PYRAMID

Figure 1 Data Science A scientific approach to statistics, domain expertise, research, and learning.

Analytics & Business Intelligence Understanding the “model of how your systems interact.” Determining your ability to take action and measure results using data.

Data Warehousing A place to store your data.

Defining KPM/KPI Revenue per stall. Occupancy/utilization. ●● Citations per vehicle. ●● ●●

Term 1: Key Performance Metrics At the base of the big data pyramid is the need to define key performance metrics (also known as key performance indicators or KPIs). KPIs are real numbers that help us judge the status of things being monitored. KPIs should be metrics that are actionable and lead to decision-making, not metrics that require more analysis or are interesting to ponder but do not result in actions. In a parking operation, these might be revenue per stall, occupancy or utilization, or citations per vehicle—the things you need to track to reach your objectives (regardless of whether your management objective is financial, equality, promotional, or in another area.)

Term 2: Data Warehousing

MICHAEL DROW, CAPP, is senior vice president, technology integration, with SP+/ Chicago Support Office. He can be reached at mdrow@ spplus.com or 312.274.2110.

The next level is to track KPI metrics over time. To do that, we need to find a means to store KPIs in a database system. Many systems are available for this, and you can use either your own software package or those available from vendors. If you do this yourself, you will need to make an upfront investment and dedicate ongoing development time and effort to build the infrastructure. In terms of big data (like, really big data), you would not do this yourself. For the size and scope of data for a typical parking operation, though, any typical database system can operate as a warehouse.

Term 3: Analytics and Business Intelligence Once you’ve established a data warehouse/database, you can move into analytics and business intelligence (BI). This is where we gain insights by reading data

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

visualizations (charts, graphs, dashboards, etc). Imagine receiving a daily emailed report about the status of your operations. These emails or readouts tell you the health of your operation (expressed through revenue received, week-by-week comparisons, etc.). The key is to be able to see a snapshot of how you’re doing, as well as track changes over time. Make sure your reports, dashboards, and tools give you—the data consumer—a way to ask questions related to how you are doing as an operation and what is driving the results you’re seeing.

Term 4: Data Science Once we define the business analytics and intelligence layer, we can look into what is called “data science.” In other words, now that we have quality data, how can we use data science to proactively analyze and generate meaningful insight from our data? While business analytics and intelligence are used to analyze data to explain the past, data science uses the data to predict the future. Up to this point, we have talked about big data and the ability to manage and analyze very large amounts of data. It should be understood that many of the same concepts can be applied to smaller operations and data sets. While many of our operations do not generate large amounts of data, an operation should still take the opportunity to analyze its data to understand consumer trends and ways to improve the operation. In fact, we could analyze the data generated from a few garages quite easily using existing database and spreadsheet tools.

Figure 2

WHAT IS BIG DATA IN PARKING?

Hot Topic The real value of big data comes when we start to compile data from all of the garages, all of the meters, and all of the parking spaces that customers use in a region or the industry. We then merge that data with data from local events (sporting events, festivals, etc.), holidays, weather patterns, and other customer activity. By analyzing this large amount of data, we will begin to glean insight into what is driving demand peaks on a Thursday at Garage A but not on Tuesday night at Garage B just a block away. From these insights, garage operators will be able to refine their services and pricing to better meet the actual needs of customers using their facilities at different times during the week, month, or year. Regardless of whether you plan to participate in a true big data initiative or establish a small initiative of your own, you can apply the data pyramid to any operation and gain results. However, participating in large-scale big data initiatives will require an operation to consider how it will support the initiative. Many large cities and universities have big data initiatives underway and are requesting other public and privately owned parking facilities to participate in their initiatives. The following are a few points that an operation should consider when participating in a big data initiative: ●● Do your existing computer systems enable you to export data to other databases? When investing in new systems, make sure the systems support open data architecture. ●● Do you have appropriate data lines to support transferring data to and from other parties? This is even more important as you desire to receive and send real-time parking.org/tpp

data to and from many parties. Lots of data being passed requires larger bandwidth to handle the traffic. ●● Do you have sufficient data storage capacity to manage all of it? Have you established appropriate retention procedures to keep only the data that is necessary over time? ●● Have you implemented appropriate privacy policies to protect sensitive information from your operations and your customers? This is currently the most overlooked aspect. There are increasing numbers of laws limiting the amount of data that an operation can send about its customers to other parties. In addition, an organization should consider always keeping certain types of information secure. Big data concepts will become a larger consideration in all of our operations during the coming years, and many of our operations will be asked to participate in related initiatives sponsored by a variety of public and private organizations. Every operation should consider what it intends to achieve from participating in these projects and if its operation is structured to effectively support the initiatives. It is not always about large big data initiatives; many of the same concepts and tools can be performed on a smaller scale. Each operation should evaluate the data it has currently and how it can leverage data analytics to learn more about its customers and opportunities for operational improvements. The IPI Technology Committee’s research on big data will be presented in full at the 2015 IPI Conference & Expo in Las Vegas, June 29–July 2. For more information, visit IPIConference.parking.org.

PETER LANGE is executive director, transportation, at Texas A&M University, College Station. He can be reached at plange@tamu.edu or 979.845.9700.

BLAKE LAUFER, CAPP, is senior vice president, product development and technology, T2 Systems, Inc. He can be reached at blaufer@t2systems. com or 317.524.5500.

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

MAKING the

MOST 24

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Optimizing meter placement is key to parking success. By Ryan Baker and Chris Chettle, CAPP

here’s been a shift in parking technology adoption in recent years. Where single-space meters and gated systems once monopolized the parking landscape, both public and private parking operators are now realizing the benefits of multi-space parking pay stations. This technology offers the flexibility to meet the needs of both on- and off-street parking implementations and includes a variety of features that streamline parking operations, increase consumer convenience, and encourage compliance. Additionally, advanced communication enables operators to integrate new technologies, remotely configure and monitor pay stations, and analyze revenue and operational data in real time. While these benefits are significant, they can all be undone if pay stations are incorrectly placed. Correct meter placement is vital to the success of a multi-space parking implementation. Here, you’ll learn how to achieve maximum performance, customer satisfaction, and revenue from your multi-space pay station deployment through proper placement of the meters. This includes a critically important but often-overlooked element of placement: pedestrian traffic flow. Other key elements include optimizing placement based on mode of operation, power supply, mounting surface, and disability access.

Pedestrian Flow and Modes of Operation

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

Pedestrian Flow

In off-street deployments, multi-space meters are capable of managing hundreds of spaces with one meter, but considerations such as the size and layout of the facility, direction of foot traffic, and volume of traffic flow all play a role in the consumer experience beyond the meter’s sheer capabilities.

RYAN BAKER is manager, project management at T2 Systems. He can be reached at ryan. baker@T2systems. com.

meter and key in the parking space number for PBS or the vehicle’s license plate number for PBL. This means there’s greater flexibility in the number and location of meters required—usually fewer and more aligned with pedestrian traffic flow in comparison with PND operations. In an on-street application, one or two meters can cover a large city block face. For parallel parking, this adds up to approximately 20 spaces; for angled/head-in parking spaces, a single multi-space meter can cover up to 25 spaces. For an on-street implementation, meters should be no more than 100 feet away from any parking space. In off-street deployments, multi-space meters are capable of managing hundreds of spaces with one meter, but considerations such as the size and layout of the facility, direction of foot traffic, and volume of traffic flow all play a role in the consumer experience beyond the meter’s sheer capabilities. In addition, implementing too few meters can make the transition from another parking model, such as single-space meters, much more difficult for the consumer, especially if meters are located too far from where the consumer is used to having to walk.

vendor on the power requirements of the new meters. The ideal location for the placement of a meter isn’t always an ideal location to run power. In these situations, you will need to decide if the desired meter location outweighs the cost of routing AC. In some cases, sidewalks already have power source locations, which decreases the cost of routing power. Solar is an alternative to AC power and is much more flexible in terms of placement. No routing is required, and both the install and operating costs are lower. However, environmental considerations must be taken into account. Will the meter receive enough sunlight, or do trees, signs, buildings, or seasonal considerations impede this? For the average meter operating with real-time services, such as credit card processing, to sustain itself on a solar charge, it is often recommended that the meter receive approximately two hours of direct sunlight per day. If you are purchasing a meter with a solar panel that can be rotated or moved, you will have some additional flexibility in the placement of the meter, as the panel can be adjusted according to environmental conditions.

Case Study: Redondo Beach, Calif.

Mounting Surface

The City of Redondo Beach, Calif., recently installed PBS parking meters in two garages. Because this was a PBS deployment, the proximity of the pay stations to the parking spaces wasn’t as much of an issue as placing the pay stations in an area that was convenient to the consumer’s eventual destination. Also, because these garages serve two popular tourist destinations (the marina and the pier), the ease of finding and using the pay stations was critical to out-oftown users who may not be familiar with the area and the garage layout. In this case, because the majority of consumers use the exits closest to the marina, the city installed more pay stations at those locations and fewer at the other exit points in each garage.

Other Considerations Power Supply

CHRIS CHETTLE, CAPP, is executive vice president, digital business unit at T2 Systems. He can be reached at chris. chettle@T2systems. com.

Power supply is another consideration when determining the placement of meters, as this can dramatically affect the cost of the installation as well as ongoing expenses. Two primary options exist today: AC and solar power. With AC-powered meters, the cost of routing power is usually the largest determining factor of meter placement. If replacing an existing AC-powered meter, you must determine whether the existing electrical meets the requirements of the new meter or if new conduit needs to be run. If you plan to route AC power to your new meters, follow all local regulations and codes. Check with your

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

The surface on which meters are mounted is another important consideration from a theft, vandalism, and safety perspective. The proper mounting surface also has implications on the meter’s longevity and maintenance needs. Concrete is the standard material used for meter mounting pads. While asphalt and brick may appear to be viable alternatives to concrete, they are typically not stable enough to securely support a meter. Check with local regulations and survey requirements before pouring new pads. Most meter vendors will provide detailed information on how to prepare the mounting surface.

Disability Access

In addition to the physical environment in which meters are installed, it is also imperative that all consumers, including disabled persons, have access to the meters. Be sure to review local and federal ADA (Americans with Disabilities Act) requirements concerning meter height, access, and space around the meter, as well as placement of ramps. The ultimate driver of meter placement planning— and the success of your multi-space parking implementation—lies in optimizing for pedestrian flow. If you do this, along with selecting the best operational mode, power source, mounting surface, and accessibility factors, you will gain the most ROI from your investment in multi-space pay stations and have satisfied parking consumers.

PARKING AS PUBLIC

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

POLICY PRIORITY The argument for parking as public administration policy. By Perry Eggleston, CAPP

or years, we’ve heard the joke, “What does parking policy have in common with jumbo shrimp? Some experts say both are oxymorons.” Historically speaking, parking planning was left to the urban planner, who used antiquated space ratios to determine parking requirements for new construction projects. When a government agency decides to implement some kind of control, it looks to its neighbors and no one seems to recall the rationale for such policies. As land becomes less available, its value has risen. Additionally, sustainability demands are increasing, and municipalities and universities are looking to public administrators to develop new polices on how to manage parking in their jurisdictions. There is a distinct need among professional parking managers to use more of a public administrative process when creating planning, enforcement, and pay-for-parking policies.

Parking Is Public Policy The purpose of parking regulation is to control the use of a limited resource. Without regulation, there would be little regard for safety or organization. For example, note the chaos at youth athletic events at local parks or schools. Drivers often park without regard for the safety of others, focusing solely on locating a space as close as possible to where their children are playing. It quickly becomes obvious that human nature takes over human rationality. When public administrators become involved, policies are created to address local land use regulations, human nature, minimum parking requirements, flexibility in those requirements, and parking standards for local municipalities or governmental authorities. With good planning, parking becomes organized, rational, and fair. These standards increase the amount of available parking space without necessarily increasing the actual inventory of parking spaces. “Without parking, automobiles would be useless, but in cities, parking consumes vast spaces that preempt other uses and make other mobilities incongruent,” wrote Jason Henderson. San Francisco is wrestling with

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

Parking management should be removed from the discipline of strict urban planning and put into the area of public administration policy.

this issue. New policies are being constructed to reduce parking, and thus, automobile use. These new policies are butting up against traditional political movements that lean toward requiring more parking spaces, in direct opposition to new trends. A November 2007 ballot measure would have allowed for the construction of additional parking in San Francisco. This was at a time when transportation, neighborhood, and environmental activists were successful in reducing parking in the city. The measure was defeated, and the parking debate continues. “As local responses to global warming, energy consumption, and the social justice implications of automobiles proliferate, San Francisco provides a poignant example for scholars, activists, and policymakers interested in how the challenges to the automobile and its parking spaces are unfolding,” Henderson wrote. Removing parking spaces is not a popular movement across the U.S. Even in New York City, where congestion is king, the removal of parking spaces has not become an overwhelming issue. Flexible reuse of buildings is limited due to local parking regulations. To meet minimum-parking requirements, investors are required to tear down core building structures. Parking is more than differences over the number of spaces; it is about the cities’ values and urban space uses.

Adding to Existing Theory In his discussion of balancing on- and off-street fees, Donald Shoup provided an argument for rational, costefficient, and consistent parking policy. He provided theoretical support to parking spaces being a resource needing management to prevent vehicle congestion. His research compared his model with current planning practices among parking professionals and proposed changes to their professional organization. However, Shoup’s research did not directly include the need for effective enforcement to ensure compliance with onstreet parking regulations. Parking management should be removed from the discipline of strict urban planning and put into the area of public administration policy. These policies should include processes of pricing, financial assessment, and fines to ensure compliance and sufficient revenue to maintain operations. Using public administration policies, parking organizations would be better prepared to navigate the various political currents they face.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Shoup focused on a model of balanced fee structures, which research argues must be included in comprehensive parking planning. Imbalanced fees create imbalanced demand on the less-expensive parking facility and encourage drivers to drive in circles, wasting gas and time to seek cheaper parking spaces. Because many parking agencies are self-funded by fees and fines, it is imperative that organizations develop policies that address the need for effective enforcement. This would include balancing fees and fines to encourage compliance and increase revenue. Unlike traditional business models in which supply and demand can be easily determined, the concept of self-funding through fine and fee structures is difficult to analyze and calculate. As James Hunnicutt, CAPP, said, “No one drives to a parking location just to look at the parking facility … parking is a service to something else.”

Include Enforcement The purpose of parking management is to control a limited, and some perceive, declining resource. Urban planning studies mandate the use of formulas to determine the minimum number of parking spaces to be included in a construction project. Shoup’s proposed model would change demand by creating equal pricing. It would adjust the cost to park based on demand and ensure that on- and off-street parking pricing models are equal. The intent of on-street parking is to provide a shortterm space with regular turnover that ensures adequate space availability. Pricing for these spaces should be as high as or higher than their off-street counterparts. If the on-street spaces are not occupied, lower the pricing to

return to a level of equilibrium. “Parking policy should respond to human behavior and not formula-bound engineering,” Hunnicutt wrote. The best practices for parking management, policy development, and implementation would focus on operations that are responsive to those they serve. While the cost to park on the street and in area garages should parallel each other, so should the use of an equally effective fine structure. As balanced on- and off-street fees direct demand, an effectively balanced fine structure will encourage compliance and the expected turnover of the parking space that Shoup recommends. Heretofore, parking enforcement and fines have been an afterthought in organizational planning and not included in research. Adding a balanced fine structure will allow organizations to forecast revenue so they might plan maintenance, construction, and increases to their service levels by creating more revenue in compliance. By adopting a public policy approach during the parking planning process and implementing a balanced fee and fine approach, parking professionals will increase customer satisfaction and recoup sufficient revenue for operations. Collecting parking fees is already a hot topic in many locations; an imbalanced fine structure creates additional customer confusion and dissatisfaction along with the associated political dissonance.

More Research Is Required The topic of public policy and balanced fees and fines suffers a gap in research despite the consensus on its importance. This gap includes the enforcement component in the development of local parking policy. Municipalities and universities have been collecting parking fees for more than 80 years, but many organizations do not clearly understand how to implement parking fees and fines. This problem is compounded by political entities hesitant to make changes—there is fear that adjustments will negatively affect constituent perceptions of lawmakers’ intent. The goal is to provide the service that is expected from customers, along with sufficient parking space availability, through an effective enforcement program that works to increase compliance. Municipal parking professionals are working with parking regulations written in the 1970s with no modification to allow professionals to adjust fees and fines with changing demand. Minimum parking requirements require that sufficient parking is available for the highest demand periods even when these high-demand periods only occur annually or at certain times. New-construction investors may even add to the minimum-parking requirements to protect their investment value in case of a building use change in the future. parking.org/tpp

Further investigation of implementing fees and balancing them with the appropriate fine structures can assist parking professionals by providing enough parking spaces for their customers while maintaining a sufficient revenue stream to maintain operations. Scholars and practitioners working together to develop effective parking policies could increase the quality of life for their constituents, reduce congestion, and ensure sufficient revenue to maintain or increase services.

Conclusion There is a need for additional research to assist government agencies in supporting balancing fees and fines and addressing the needs of users and constituents. Research of specific public administration policies and theories in the parking industry is long overdue. City council or local executive branch changes may change the mission of the organization. In these situations, parking administrators must have polices in place that are inherently fair to citizens while providing for the effective use of the limited parking inventory. By using a balanced fee and fine approach as a foundational step, these professionals maintain fairness to those they serve and create fiscally sound parking policies. Parking professionals can begin this by first including parking enforcement in pricing policies. This will ensure the highest levels of compliance are experienced. Second, review fee and fine levels. Seek a balance that encourages compliance while maintaining sufficient revenue sources for continued operation. Third, participate in the discussion both locally and nationally by attending meetings and conferences that allow the opportunity to learn from and teach others about effective parking policies. As municipalities and universities wrestle with declining land availability, increased demand for greener operations, and increased costs for the maintenance of parking facilities, there will be more demand on parking planners to use public policy models. “The lack of largescale data on public parking fees and fines and public planning that relates to parking has hampered such analysis,” wrote Rachel Weinberger, Amy Auchincloss, and Semra Aytur in the November 2014 issue of The Parking Professional. While parking pricing policies could influence travel choices (using mass transit, walking, or biking), the public’s perceived dependence on the automobile has, as Weinberger and her colleagues wrote, “fostered fierce opposition to increasing the cost of parking, making the political cost difficult to overcome.” The biggest political cost to overcome is the perception that parking is free. Using public policy as a parking management tool, administrators can begin to combat this.

PERRY EGGLESTON, CAPP, is director of parking and transportation services at the University of Texas at Arlington. He can be reached at eggleston@uta.edu or 817.272.3907.

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

PHOTOGENIC PARKING THE WINNERS OF THE PARKING PROFESSIONAL’S 2014 PHOTO CONTEST

Beauty may be in the eye of the beholder, but the amount of beauty, cuteness, and laughs in parking is pretty amazing, judging by the record number p. of 8: entries in this year’s Undo my edit (addphoto back contest. …and a From cute kids to beautiful rainbows to sunsets and structures member of IPI’s Consultants Committee.). that took our judges’ breath away, theofentries were Sorry—difference opinion. ;) nothing short of amazing. Many thanks to all who entered their photos! Our panel judges fromneeds the IPIastaff andafter BonoTom Studio (the p. 18:of Rick Siebert , CAPP designers who make this magazine look great) had a tough job his name this year, but met the challenge and somehow picked a handful of winners from all bios of the fantastic with entries we received. We p. 26: new (uploaded the promised publication to our category and grand prize winners, headshot) but there were so many great photos to choose from that we’re also sharing of after our other favorites p. 32:some period parking meterhere. in Our category winners each received gift certificates to outfit themselves with some sharp swag at shopipi.com, and our best-in-show winner received a ticket to the 2015 IPI Conference & Expo. Congratulations to all who entered this year. We can’t wait to see the pictures you take in 2015!

BEST-IN-SHOW WINNER, PEOPLE CATEGORY WINNER



INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

FUNNY CATEGORY WINNER

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Dennis Thompson, parking meter supervisor with the City of Huntington Beach, Calif., couldn’t resist taking a photo of this amusing meter when he saw it in town. There’s just something about a pink octopus on a parking meter. (Pink ribbons were displayed on the meter during Breast Cancer Awareness Month to raise visibility for that cause.)

parking.org/tpp

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

BEAUTIFUL CATEGORY WINNER

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Echoing Park(ing) Day in 2014 was the Lancaster, Penn., Parking Authority and the Coalition for Smart Growth, which set up this beautiful pop-up park in two on-street parking spaces, scoring a photo contest category win for parking authority Executive Director Larry Cohen, CAPP.

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UNUSUAL CATEGORY WINNER “I know there’s a parking violation here somewhere,” says winning photographer Debra Picou, supervisor of parking and live scan fingerprint services, San Diego Community College District College Police. “I just couldn’t bear to cite them!”

STRUCTURE/LOT CATEGORY WINNER

 Donovan Durband, Park Tuscon administrator with the City of Tuscon, Ariz., took this gorgeous photo of the Centro Garage, a mixed-use structure in Toscon that incorporates retail, four levels of parking, and three floors of apartments. The structure also features a streetcar stop right in front. Donovan snapped this photo after a rainstorm in October.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

PHOTOGENIC PARKING RUNNERS-UP

We couldn’t bear to leave it at just six winners. Here are our other favorite photos from this year’s contest.

Photo by Larry Cohen, CAPP, executive director, Lancaster, Penn., Parking Authority

Photo by Ryan Branco, graphic and production supervisor, NC State University

Photo by Timothy Brown, parking enforcement officer, City of Vancouver

Photo by Dennis Burns, CAPP, regional vice president, Kimley-Horn and Associates, Inc. parking.org/tpp

Photo by Timothy Brown, parking enforcement officer, City of Vancouver FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

CASE STUDY

Rethinki Parking goBerkeley pilots innovative thinking about where people leave their cars By Danette Perry, CAPP, and Willa Ng, PE

ERKELEY, CALIF.: the birthplace of the Free Speech movement, the first city to pass a tax on sugar, and the latest city to take on demand-based parking pricing? Though it sounds out of place at first, the City of Berkeley’s goBerkeley pilot is the municipality’s newest tool to address climate change and revitalize its economy. As home to the University of California, Berkeley, the City of Berkeley is a willing participant in experiments and academic theory. So when businesses and visitors complained about lack of parking in downtown, the city looked for the best way to solve the problem without building more parking spaces because there was little money or real estate for additional parking. Demand-based parking pricing—the idea that parking rates should be set to achieve one to two parking spaces per block at any time—was popularized by Donald Shoup and his University of California colleagues. However, in 2012, when planning for the

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goBerkeley pilot began, only the biggest cities (New York, Los Angeles, San Francisco, Seattle) or small towns (Old Pasadena, Redwood City) had put this theory into practice. What would happen when it was tried in a city of 113,000 that had few resources but a lot of opinions? Funded by federal and regional grants from the Federal Highway Administration, Metropolitan Transportation Commission, and Bay Area Air Quality Management District, the $3 million goBerkeley pilot program kicked off in July 2013 with two goals: reduce emission from congestion and support economic vitality.

ing Carefully coded maps explained parking changes that resulted from the pilot program.

1) Now: 4 hr Change to: 2 hr

Berkeley Way Lot Now: 6 hr Change to: 8 hr

Channing Haste

parking.org/tpp

2) Now: 4 hr Change to: 8 hr

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

 For more information on goBerkeley, visit goberkeley.info.

Getting Started The goBerkeley pilot is intended to improve ease of travel within three key areas of the city, explore and test methods to reduce local traffic congestion, improve parking options, and promote alternatives to driving one’s own car in three of Berkeley’s commercial areas. Our team worked closely with local businesses before goBerkeley started adjusting parking policies. We asked local employees and visitors what they needed and how we could help improve access to Berkeley’s businesses. In other words, we started the process by communicating.

Incentives to Leave the Car Behind The first step of the goBerkeley pilot was to encourage people to leave their cars at home. To start, Berkeley distributed 2,000 free transit passes to residents and employees. In addition, the city partnered with City CarShare to install six carshare vehicles and provided subsidies for businesses that wished to sign up. The goal was to keep people coming downtown without their vehicles, leaving precious parking spaces available for those who absolutely needed to drive.

Congested areas were marked with blue signs that offered premium rates for two-hour maximum stays, and low-use areas were marked with green signs offering value rates for up to eight hours. In customer satisfaction surveys, Berkeley parkers reported that their favorite parts of the pilot were the new signs and standard time limits; there was no confusion about where they could park or for how long.

Providing Choices, Not Disincentives The goBerkeley pilot program was designed to provide choices. Yes, parking meters in congested areas now charged a higher rate, but metered spaces just a few blocks away offered lower rates than before and with higher time limits. The parking scheme was promoted as offering choices to the parker: find a parking space without circling and pay a higher rate or drive a few blocks away to park for cheaper and longer. Along with the visual cues from the parking signs, this concept caught hold and improved parking conditions—the number of blocks in downtown that were too full dropped from 37 percent to 25 percent.

Keep It Simple The next step was to design a program that would be effective in shifting parkers from congested parts of town to low-use areas. To do that, we had to keep our message as simple as possible. We quickly discarded more sophisticated parking schemes, including rates that varied block by block or by time of day, because the public told us those policies were too complicated. Instead, we created standard zones that we marked with new, color-coded static parking signs.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Longer Time Limits Don’t Really Hurt Before the pilot started, time limits at metered parking spaces ranged from 30 minutes to two hours. The public reported that this confused them and didn’t give them enough time to complete their errands, dining, or shopping. An eight-hour time limit was introduced in areas with very low parking occupancy to provide an incentive for parkers. A few days after the change, these low-use areas became very popular! However, our data showed

goBerkeley involved lots of communication with community members, both in writing and in person, along with gathering people together to collect data and share information from the project.

that people were not parking for eight hours; rather, they averaged three to four hours of parking, but drivers reported liking the flexibility of being able to park for longer if they felt like it. As part of the pilot program, we also tracked the conditions in neighborhood streets around the commercial areas to determine whether spillover, or drivers avoiding meters by parking on residential streets, was occurring. Had we detected spillover the police department could have increased traditional enforcement and/or deployed more efficient enforcement technology. However, this action was not required. Overall, longer time limits may have been one of the key factors to spreading demand from the congested areas to low-use areas and making the best use of all Berkeley’s parking spaces.

Collect Data, Cheaply if Possible The goBerkeley pilot relied on tried-and-true methods of data collection, manually counting the number of parked cars and performing questionnaires of businesses, employees, visitors, and drivers. These methods are simple to replicate and, most importantly, dependable. Berkeley did not have the resources to install and manage advanced technology, such as in-ground parking sensors, but we made use of the technology available to us. The pilot is currently leveraging two existing pieces of equipment: credit card-enabled smart meters and automatic license plate recognition (ALPR) systems to estimate parking occupancy. These two technologies are cost-effective, provide more frequent data points, and can serve other departments when not collecting parking occupancy data. Berkeley recently ran a demonstration that showed that the two technologies together provide the data that we need to adjust rates at relatively low cost. parking.org/tpp

Data-Driven Decisions, Not Revenue The goBerkeley pilot’s goals were to improve parking conditions in a way that reduced congestion from parking search traffic and supported the business community. The tools happened to include adjusting rates up or down. Adjustments will occur based on data and only to reach the stated targets of one to two parking spaces per block. The goal is not, has never been, and will never be to raise revenue for the city. This paradigm has been critical to the success of the goBerkeley pilot and was the biggest change in the way that citizens viewed the city’s management of parking.

Trust Your Operation Departments Last, but not least, the biggest lesson learned from the goBerkeley pilot is the importance of the city staff that run the parking system. The city’s meter maintenance division, streets division, and parking enforcement professionals were key in translating academic theories into real-world success. Their feedback to parking planners about what the driving public would accept and understand was critical to the design of the ultimately simple parking scheme. These field operations departments can also tell you what the signs and meters can do, what can be maintained into the future, and when you’re off track—they care deeply about their jobs and their city and will do the job right. Berkeley’s decision to work with existing staff, departments, and resources instead of depending on contractors or temporary help was a big one. We will evaluate the effect of the goBerkeley pilot program and make recommendations about each aspect of the program to the Berkeley City Council this spring for a decision on whether to continue in the future. Based on the data and feedback, the pilot has been effective and popular, but the lessons learned will be useful to Berkeley and other cities, regardless of the outcome.

DANETTE PERRY, CAPP, is parking services manager with the Public Works/Transportation Division of the City of Berkeley. She can be reached at dperry@ ci.berkeley.ca.us or 510.981.7057.

WILLA NG, PE, is a principal planner with the City of Berkeley. She can be reached at wng@ cityofberkeley.info or 510.981.7064.

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

SHUTTERSTOCK/ ISTOCK

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

★ ★ ★

TH E

E ND

APD

★ ★ ★

By Pierre Koudelka

EWS OF APD’S DEMISE IS HEARTBREAKING. To say I’m upset is an

understatement. I think it’s worth noting what APD meant to this industry. I came to know APD when I graduated from college and a headhunter told me to interview at this firm that had to do with street parking or something. Off-street parking then, as it is today, was somewhat misunderstood and maybe undervalued. Even so, I went anyway. Much to my surprise, Automatic Parking Devices was far more than I initially believed. I interviewed and got a job as regional manager for the Northeast. APD equipment was then primarily sold on a factory-direct basis. I started in 1969 and recall my very first IMPC (now IPI) trade show. As a new kid on the block, I was in awe of the then-major players of the industry—players that included Carl Walker, Jim Hunnicutt, Larry Donoghue, Tommy Feagins, John Fujiwara, Mike Demitry, Norm Goldman, George Devlin, Howard May, and operators such as Monroe Carell and Myron Warshauer, and so many others. They walked the show aisles with their entourages behind them, shaking hands and such. As a young kid, I wondered what the future would bring and if I could possibly befriend and maybe contribute to the industry as these gentlemen had. I was fortunate; I got to know, work with, and become friends with all these individuals.

The History APD was one of the firms that really started the industry as we know it today. As it was explained to me, Vemco, a Detroit manufacturing firm of door operators, had connections with George Devlin, a parking consultant of note at the time who worked with National Garages. George was a special friend. He invited me in his Porsche one day to test the efficiency of a garage he had just designed; his test was to speed up the ramps at breakneck speed. Good memories! George and Joe Vaughn, the owner of Vemco, met for lunch one day and, as so many inventions start, drew plans on a napkin for a concept known today as self-park. The use of some kind of machine that might be able to dispense a time-dated ticket in conjunction with a barrier gate that might open after a ticket was pulled was the plan. It sounds simple enough today, but someone had to come up with the idea. Prior to that, parking in America and the rest of the world relied on valet parking, at least if an operator wanted to collect money. parking.org/tpp

More Changes PIERRE KOUDELKA has 44 years of parking experience as both a manufacturer and consultant and was on the IPI board for 13 years. He can be reached at jean. pierre.koudelka@ gmail.com.

Very few know this, but even before my time, APD brought Cincinnati Time into the parking business. APD wanted the retail clock technology that Cincinnati had, and in exchange for the use of that concept, APD allowed Cincinnati to bypass the patent and get into the parking business, making its own dispenser and gate. Cincinnati became our biggest competitor. Lathem time made the clock for us, and it became part of the TD 249, “the ticket dispenser that never stopped working,” as it

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

SHUTTERSTOCK

introduced something new and innovative every year during my 23 years with the company. Some of you may empathize with this story if you ever experienced it yourself. Back then, we sold direct from the factory, and because I was still relatively new with ideas, one day I went to see Charley Englehart, the owner. I suggested we go to a distributor network instead of selling directly. My argument was, “Charley, in the short term we’ll make less, but trust me, in the long term we’ll make more.” It sounds like baloney today, but for some reason, he bought into it, and we grew from there. Back then, we had seven or so competitors that were, for the most part, American manufacturers. Competition was fierce. Unfortunately, most of those companies fell to the wayside over time. European firms seem to have replaced them. This was simply a prelude of American manufacturing, I guess. A lot of our U.S. manufacturing has disappeared. Charley was getting on in years. His son wanted to get more into access control, and so he asked me to find buyers one day. Federal Signal had a small parking division of their own and became interested; the company ultimately purchased APD, which became Federal APD. Having a large corporation backing us was a godsend. As long as we were left to our own devices, there were no more worries about payroll and suppliers, and we were free to concentrate on innovations and growing the business. And grow it we did.

was called by operators across the country. The same was said of the G89 gate that is still installed all over the country. Cincinnati Time later became Amano, which is another story unto itself, one I’ll leave for another day. Hamilton made our coin units for many years and later got into parking as well. For a brief time, we private- labeled S&B products. In 1999–2000, management differences with Federal Signal corporate caused the management team of Federal APD—myself included—to leave. At that time, we distributed worldwide. We were very profitable and had a majority share of the U.S. market, with representation around the world. APD was well-respected by consultants everywhere. I can’t speak for what went on after 1999. What I will say is that in this niche business of parking, you need people who live and dream parking to succeed. Large corporations often underestimate the experience and complexity needed for this type of business to succeed. Sometimes big business practice can’t easily be applied to an industry that doesn’t conform to mass production-line techniques. Success is a delicate balance, oftentimes undefinable. But it’s a balance of product, services, and teamwork. One can’t always know why the team works so well—there is a magic to it in that everyone has to mesh their contradictions as well as their particular talents and expertise into a unified and cohesive action. When outsiders tinker with a good team and its actions, that fine balance gets disrupted and the consequences are seldom good. Countless stories have been written of what a simple change in the team can do to a company. I could write a book, but I won’t. It suffices to say that this company contributed a great deal to our industry and it will be missed. I had the honor and pleasure of working with 155 of some of the greatest folks at APD and distributors alike all the way up to 1999. I’m sorry APD will be closing. It shouldn’t have happened, but it has. I’m confident some good will come from this. Either way, the industry that started in Detroit is flourishing worldwide, and the basic concept established in 1953 is used in every country, city, and hamlet worldwide today thanks to APD. I guess it’s appropriate that I will be retiring in 2015 as well. Although you never know…

How to Earn the CAPP Credential What is CAPP?

Getting CAPP Certified, Step-by-Step

CAPP is the parking profession’s most well-respected credential and represents a benchmark of excellence for the industry. CAPP candidates serve as ambassadors for advancing the parking profession through their leadership, expertise, and willingness to give back to the parking community by sharing knowledge through presentations, media outreach, and professional development.

STEP 1: Before you apply for the CAPP credential, be sure you have met the requirements to become a CAPP candidate. You’ll need:

Developed in partnership with the University of Virginia, CAPP is a rigorous certification program that covers seven topic areas: I. General Knowledge II. General Management III. Operations Management IV. Financial and Operational Auditing V. Federal State and Local Laws VI. Marketing and Public Relations VII. Analysis and Application of Technology Though CAPP was originally an acronym for Certified Administrator of Public Parking, today the credential is most often referred to simply as CAPP because it applies to parking professionals who manage both private and public parking entities.

Good News about CAPP The face-to-face, instructor-led IPI professional development courses (formerly CAPP courses) that have been a highlight of the CAPP Program will continue to be held at IPI-sponsored events, including the IPI Conference & Expo. They are an effective way to prepare for the CAPP exam and to develop close relationships with fellow candidates and instructors. Attendance at these courses is no longer mandatory, however on-site courses will still be offered and there are now IPI online courses to satisfy professional development points needed to earn the credential. The CAPP Candidate Handbook, downloadable at parking.org/capp, includes an Exam Content Outline and recommended references to help you prepare for the exam.

• A minimum of three years in the parking profession in a supervisory or managerial role. • To have completed your professional development/ continuing education hours (A minimum of 25 points obtained in the five years prior to your application date). The CAPP application requires documentation of minimum education levels and experience, required professional development points, and letters of recommendation. Once your application is approved, you have 365 days to sit for the CAPP exam.

STEP 2: Complete your application and submit it only when you are confident that you will be ready to take the exam within one year. You must include your professional experience, professional education, professional development education hours, and an endorsement form from a current CAPP colleague. 1. Include all requested information about yourself. 2. Log all the courses you took to satisfy your minimum 25 professional development hours/points on the CAPP Professional Development Documentation Form. 3. Log your experience on the CAPP Experience Documentation Form. 4. Provide information on your formal education on the CAPP Education/Certification/Licensing Documentation Form. 5. Ask a current CAPP in good standing or your employment supervisor to attest that the information on your application is correct by completing the CAPP Application Endorsement Program form. Endorsements must be received via USPS or courier independent of the application.

The CAPP Certification Board reserves the right to verify/audit information supplied in the application process and to require additional documentation, if needed.

STEP 3: Submit your application and fee. The fee to apply for the CAPP credential is $450 (IPI members) or $700 (nonIPI members) U.S., which includes a non-refundable $100 application fee. STEP 4: Upon approval of your application, you will receive a Candidate Admission Letter via email with your login and password. You must take the online exam within 365 days from the date of your application. Instructor-led courses will continue to be offered but are no longer mandatory, making it possible to become CAPP certified for less travel and less cost. Online course options also offer required points.

STEP 5: Use your login and password to schedule the exam at a convenient testing location at a date and time that fits your schedule. At the testing center, a certified proctor will check your application and government-issued valid photo ID, and give you a locker for storing your personal belongings. The proctor will show you to your computer and explain the tutorial before you begin. You will have three hours to complete your exam. • If you pass the exam, congratulations! You are now a CAPP! • If you don’t pass the exam, you will receive information explaining your weaknesses. This will help you prepare for the next time you take the exam. You will be allowed to reapply to retake the examination upon receipt and processing of a $150 re-examination fee. Candidates may retest four times. Those who earn the CAPP credential must adhere to a code of ethics and recertify every three years to maintain their certification.

What’s the exam like? The exam is a closed-book examination, given online at a certified testing center. It consists of 150 scored multiplechoice, single-answer questions (see sample questions in Appendix A on page 20 of the CAPP Candidate Handbook). Each multiple-choice question has four answer choices; only one choice is correct. You will have access to an on-screen calculator at all times and will be provided scratch paper, which will be collected once you’ve completed the exam. At the end of the testing session, you will be issued a computer-generated report with a score indicating if you passed or failed. Would you benefit from added face-toface classes? All former CAPP classes still satisfy the professional development point requirements. You may register to take them at the upcoming 2015 Las Vegas conference. These classes also allow you to network, meet others who work in the parking profession, and perhaps even gain study tips from your peers. All IPI-sponsored courses are consistent with the CAPP Exam Content Outline. Feel ready to test? If so, use your login and password provided in your Candidate Admission Letter, to schedule with the testing center near you. Not sure? You can self-assess your readiness by reviewing the Exam Content Outline from pages 9 to 13 of the CAPP Candidate Handbook, as well as reviewing the Suggested References on page 13. You can take the multiple-choice CAPP exam at your convenience at hundreds of testing centers located throughout the U.S. and abroad.

Learn More About CAPP Download the CAPP Candidate Handbook at www.parking.org/capp.

CAPP Cer tific

ation Pro gra

Pres ented by the CAPP Certi of the ficat ion Inter natio Boar d nal Parki ng Instit ute

Questions? Write to capp@parking.org,

or call +1.571.699.3011.

1330 Braddock Place, Suite 350, Alexandria, VA 22314 571.699.3011 Phone | 703.566.2267 Fax | capp@parking.org | parking.org/capp

CANDID AT HANDBO E OK

1330 Braddoc

k Place, Suite

350, Alexand ria, VA 22314 571.699.3011 Phone | 703.566 .2267 Fax capp@parking.o rg | parking. org/capp

IPI IN ACTION

RELATIVELY SPEAKING By Bonnie Watts, CEM

don’t think it’s much of a secret that I’ve been around at IPI for a decade or two (*cough cough*). I gave up explaining to my family and circle of friends what I do (and in translation, what IPI does) a long time ago. But I recently had a chat with one of my siblings that may have finally made what I do (and why IPI exists) more relative. Most people think I work for a parking operation. If I had a dime for every time I’ve explained that I work for an association and not directly in the parking industry, I could have retired by now. But still, parking does matter to me because it matters to our members. It’s what you do, it’s the industry you are in and live and breathe every day, and it’s truly at the heart of every IPI staff member. My brother works for Fannie Mae, which owns buildings all over Northern Virginia. I’m sure they own buildings in other places as well, but our discussion was about his region. He started with, “What does your company do?” I sighed. Of course, over the years we’ve had these discussions, so I was trying to figure out how much time to invest in this conversation. I paused. He elaborated, “My building has three decks of parking spaces. Fannie Mae owns three other buildings where they have parking decks as well. We are running out of space. People are parking illegally and in no-parking zones in the garage and starting to spill into other building owners’ lots, and we are getting complaints from them, and they are threatening towing. My building manager came to me and asked what we can do about it.” My brother pointed out that there is a field behind their building that might be used for additional parking. The building manager said those fields are used for soccer. My brother said, “Yes, but we have this parking problem, and we could have a lot there or even better, a deck that could hold three times the parking.” Sounding stressed, he added, “People are coming to work, circling three levels of the garage (the sustainability angel sitting on my shoulder just shuddered), and not finding parking, parking.org/tpp

and they go home. Employers are noticing a higher rate of employees being out of the office.”

Finding Solutions I took a deep breath and asked, “Does your building charge for parking?” He responded, “No. If you are a Fannie Mae employee, you are given a key fob to get in the building parking deck and you can park anywhere.” I cringed for our industry and asked, “Is there signage to tell you if there are available spaces in a garage so people aren’t circling with no results?” He answered, “No. You have to go to all three levels to try to find a space.” Aha! I felt a little flutter of excitement. I could share what I know exists, and it will resonate with him. As we talked, I texted a parking professional and asked him to jump into the conversation. Fannie Mae, a facility owner, doesn’t know parking. But IPI and parking professionals know parking. I got to use my favorite line on my brother: “This is why IPI exists. To prove why it’s important to hire a parking professional and why IPI has active campaigns and initiatives that share why Parking Matters® and why we have the highest level of education and why our members, and their profession, are important.” He and I are setting up further conversations with his facility manager and—you guessed it—a parking professional. Success! Relatively speaking, I work for an association. But thanks to IPI, my heart is that of a parking professional.

BONNIE WATTS, CEM, is IPI’s vice president of sales. She can be reached at watts@parking.org.

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

STATE & REGIONAL SPOTLIGHT MID-SOUTH TRANSPORTATION AND PARKING ASSOCIATION

MSTPA: MAYBE IT’S OUR SOUTHERN HOSPITALITY By Gary A. Means, CAPP

hy are the Mid-South Transportation and Parking Association (MSTPA) and its annual conference so popular? It may be due to our location, but we really think it’s because of the great parking and transportation professionals who make up our association. Our annual conference gets better every year! Here are some of the comments we received in our recent survey:

“I truly enjoyed the customer service training class this year.” ●● “Great job this year. Excellent tours. Excellent social activities and food! Excellent sessions.” ●● “This is a very economical conference.” ●● “Great job—way to set a high bar.” ●● “Great conference, let’s do it again!” ●● And from one of our vendors who attends many conferences and trade shows: “I think that you could really ●●

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

tell the attention to planning that went into this show. I was very impressed with every step, and even for a small show, it well exceeded my expectations.”

A Little History The MSTPA, an IPI-allied organization that consists of colleges, universities, municipalities, cities, and airports in the Mid-South region, was originally formed in February 1999. The first annual conference was

held that fall in Nashville. In 2006, the organization reorganized in an effort to address more transit-related issues. We are proud to be one of the first state and regional organizations to recognize that trend and add “transportation” to our title. The spring 2007 conference, held in Huntsville, Ala., drew more than 100 attendees and was a great success! We like to move our conferences around, and since then, have held the annual conference in Bowling Green, Ky.; Tuscaloosa, Ala.; Lexington, Ky.; Nashville; Baton Rouge; and most recently in Chattanooga, Tenn. This association of transportation and parking professionals is organized to identify issues, share information, identify and evaluate solutions to improve parking

programs, and stay updated on legislative changes that affect transportation and parking operations. The MSTPA’s stated mission is to provide professional growth, development, and interaction among persons involved in the operation of transportation and parking programs in Alabama, Kentucky, Tennessee, and adjacent states. We would like to recognize Gary Graham, who retired last year as director of Louisiana State University’s Office of Parking, Traffic, and Transportation and who most recently served as MSTPA secretary. We congratulate Gary on a great career and wish him the best in his retirement. MSTPA and the parking industry will definitely miss him.

The MSTPA Board of Directors

The MSTPA has a nine-person board of directors with more than 165 years combined experience in the parking and transportation industry—that’s an average of more than 18 years for each board member! PRESIDENT Brent Matthews, CAPP Chattanooga Area Regional Transportation Authority brentmatthews@gocarta.org

SECRETARY Gary Means, CAPP Lexington & Fayette County Parking Authority gmeans@lexingtonky.gov

VICE PRESIDENT Lance Hale Vanderbilt University lance.hale@Vanderbilt.Edu

DIRECTOR Jennifer Tougas, CAPP Western Kentucky University jennifer.tougas@wku.edu

TREASURER Liz Zimmer THP Limited Inc. liz@thpltd.com

DIRECTOR Ronnie Robertson University of Alabama rrobertson@fa.ua.edu

parking.org/tpp

DIRECTOR Mike Harris, CAPP University of Mississippi gmharris@olemiss.edu DIRECTOR Mike Tudor Parking Authority of River City mike.tudor@louisvilleky.gov MEMBER-AT-LARGE Tad Irvin Premier Parking tadirvin@premierparking.com

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

The 2015 Conference

The 2014 Conference

GARY A. MEANS, CAPP, is executive director of the Lexington (Ky.) Parking Authority. He can be reached at gmeans@lexingtonky. gov or 859.233.7275.

Last March, incoming MSTPA President Brent Mathews and the Chattanooga Area Regional Transportation Authority (CARTA) hosted the MSTPA 2014 annual conference in Chattanooga, Tenn. We had our largest attendance ever with more than 160 attendees and 26 exhibitors. The conference started off with some great tours, including a guided tour of the Volkswagen plant and a great tie-in to the transportation industry with a bus tour of Chattanooga, which incorporated a stop at the CARTA Electric Shuttle Facility right next to the Chattanooga Choo Choo. Also included was a ride on the Lookout Mountain Incline Railway, one of the steepest railways in the world. After the opening reception, we were shuttled off to an IMAX theater for our welcome dinner, which ended with an exclusive tour of two aquariums! Our keynote address and education sessions are always well-planned, with some of the best in the industry presenting. Our keynote address, “Creating a Customer-Centric Focus” was delivered by Roamy Valera, CAPP. Other sessions included “Building a Parking Deck,” “Transportation and Parking App Technology,” “Restoration and Maintenance of Parking Decks,” “LPR and Enforcement,” “Bike Share,” “IPI’s Sustainability Presentation,” and “Everything Cool at Texas A&M!” In addition to our traditional industry roundtable discussions, we also offered a full day of customer service training provided by Chick-fil-A Training Manager Ryan Bowman. Chattanooga was a huge success, and MSTPA is sure to return in the near future.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

While we had a great time in Chattanooga last year, we are extremely excited to take MSTPA to the beach—Orange Beach, Ala., that is. For the first time, the MSTPA annual conference will be held at a beach location. We’ll even go on a dolphin cruise! It’s not too late to register for what’s expected to be our largest turnout, March 1–4. Along with the beach, great food and entertainment, and networking opportunities, we will again offer great speakers and educational programs. When it comes to getting prepared for emergencies we’ve got just the topic this year as we are offering a one-day training called “Active Shooter: the Role of Transportation and Parking.” In today’s world, this is a must-attend opportunity. Other educational topics include: Big Data, Public-Private Partnerships, Outsourcing Campus Transportation, Enhancing the Mission Through Parking and Transportation, Parking Enforcement Officer Performance, Innovation in Campus Parking Planning, and several more. Make sure to register at mstpa.org, and we’ll see you at the beach!

Membership MSTPA actively seeks to increase its membership throughout the Mid-South region and beyond. We offer a great opportunity to get involved with and learn from some of the industry’s finest leaders. If you would like to join or find out more about the MSTPA, please contact Vice President Lance Hale at lance.hale@vanderbilt.edu. Additional information about MSTPA is available at mstpa.org. Did we mention the beach?

educatIoN, exhIbIts, techNology, NetwoRkINg

NetwoRk wIth a wINNINg haNd Nowhere else is there a better place to meet and collaborate with more than 3,000 colleagues from around the globe, representing every segment of the parking industry. Enjoy conversing about the latest trends, sharing your insights, and discussing best practices with others. ■ ■ ■

■

“Picked up as many parking ideas in three days as I usually do in the other 362. I always meet new people critical to my work and career growth.”

World’s biggest parking conference with 230+ exhibitors 3,000+ conference attendees from more than 30 countries 60+ educational opportunities, including ShopTalks and PowerPitch forums Facility tours, latest technology demos, and informative sessions and keynotes Network and collaborate with colleagues

– Bern Grush Vice President, Innovation PayBySky

COMMUNITY DIGEST

Larson Electronics Introduces Quadpod-Mounted Flood Light Larson Electronics recently released a 150-watt quadpod-mounted work light. Built to provide a high-power lighting solution that requires minimal setup time, the WAL-QP-1X150BS-GCR50 features a quadpod with solid wheels for portability and a single 150-watt LED light head. The new product is a quadpod-mounted work area light that provides 9,000 square feet of work area coverage with 12,500 lumens of light. This portable light tower has a removable light head assembly mounted on top of a four-leg aluminum quadpod that’s equipped with wheels for easy positioning from one work space to another. Further adding to the portability of this work light, the 150-watt light head is mounted within a portable base stand frame fabricated from non-sparking aluminum that can be used separately from the quadpod. This adjustable and collapsible quadpod can be extended to 12 feet and collapsed to four-anda-half feet. The light assembly can be removed by releasing the hand knob and sliding the light and mounting bracket off the center support, while the legs can be collapsed, aiding in deployment, storage, and transport. Included with this LED light is 50 feet of 16/3 SOOW cord housed inside a retractable cord reel, which provides ample length for tower placement and optimal coverage of the workspace. The WAL-QP1X150BS-GCR50 is a heavy-duty unit designed for use in inclement conditions and for overall longevity in difficult construction environments, with heavy-duty aluminum construction and stainless steel hardware for maximum durability.

Fort Lauderdale Honored for Parking Renovation The City of Ford Lauderdale received an Award of Merit from the Florida Parking Association (FPA) for its renovation of the Cox’s Landing 15th Street Boat Launch. The project, which took nearly a year and cost $1.7 million (funded mainly with grants from the Florida Inland Navigation District’s Waterway Assistance Program and Broward Boating Improvement Program), launched through a partnership with IPI, the Green Parking Council (GPC, an affiliate of IPI), and Timothy Haahs & Associates, Inc., to develop a list of sustainable parking lot improvements for the city’s surface parking lots. The first lot was renovated and showcased during the 2013 IPI Conference & Expo, and the sustainable improvements there were incorporated into the renovation at Cox’s Landing, which is very popular with local boaters and fishermen. Sustainable improvements to the facility included: ●● Energy-efficient overhead lighting. ●● A solar-powered, ADA-accessible restroom. ●● Pervious concrete. ●● Solar-reflective pavement coating. ●● Solar-powered parking meters. ●● Florida-friendly landscaping and bioswales. The project was recognized during the 35th Annual Florida Parking Association Conference and Trade Show in December. For more on Cox’s Landing, see the December 2014 issue of The Parking Professional.

Parking Fights Ebola in Spain In a unique partnership, E-park, the main app drivers use to pay for parking in Spain, partnered with Oxfam to fight the spread of Ebola earlier this year. For several weeks leading up to Jan. 14, users of the E-park app could choose to donate money to the Oxfam campaign against Ebola in a very easy and secure way. Donations were made via an in-app function presented as a choice to drivers who used the app. The same day, E-park revenue from 10 different cities was donated to Oxfam. A representative of Sentex, owner of the app, said this marked the first time a parking payment app was used to help a humanitarian campaign. Sentex manages more than 70,000 parking spaces across Spain.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Parkopedia Signs Agreement With OnStar, Appoints Dr. Hans Puvogel as COO Parkopedia announced it signed an agreement with OnStar to help power the parking service of the new OnStar AtYourService commerce, engagement, and interaction platform. AtYourService provides customers with information, convenience, and money-saving values tied to their specific destinations and will roll out in the U.S. and Canada, where OnStar currently receives more than 35 million requests for directions and supports more than 53 million mobile app interactions each year. Eugene Tsyrklevich, Parkopedia CEO, commented, “We are proud to have been chosen to work with OnStar as they build their ecosystem around the connected car. The recent OnStar with 4G LTE announcement is a great example of the innovative thinking within OnStar and we are looking forward to our exciting new relationship, which builds on our existing efforts to bring customers dynamic parking information during every step of their journey.” Parkopedia also announced that Hans-Hendrik Puvogel was appointed as COO, a new position within the company. In this new role, Puvogel will drive sales and marketing as well as manage operations across Parkopedia’s markets in Europe, North America, Latin America, and Asia. “Parkopedia is the global leader in all matters relating to parking. Managing parking will be a key component of smart urban mobility and a prerequisite for autonomous vehicles. I am very happy to become part of the very dynamic and customer-focused Parkopedia team,” commented Puvogel. Tsyrklevich added “Hans is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritization within Parkopedia and I look forward to working closely with him to further cement Parkopedia’s dominant parking.org/tpp

position in the area of urban mobility and the connected car.” Prior to joining Parkopedia, Puvogel was general manager at ICT Automotive and general manager at INRIX Europe. Fluent in

six languages, he has a 20-year track record in building and growing international businesses, as well as experience in software and data services for the automotive and telecommunications industry.

Gas Detection Ventilation and Control

Building owners and facility managers want to provide safe and effective parking garages while minimizing the energy costs associated with HVAC. Macurco Gas Detection helps engineers, integrators and installers to provide suitable gas detection and control systems for enclosed parking garages.

Detection products for Carbon Monoxide (CO), Nitrogen Dioxide (NO2), Natural Gas, Propane and other Toxic & Combustible Gases

Made in the USA

Manufactured by Aerionics, Inc. Phone: 1-877-367-7891 Email: info@aerionicsinc.com Website: www.macurco.com FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

COMMUNITY DIGEST

ETA Transit Systems Deploys Intelligent Transit System at University of Colorado Boulder ETA Transit Systems (ETA) was awarded a contract by the University of Colorado Boulder to furnish an intelligent transportation system (ITS) for the university’s “Buff Bus” shuttle. The University of Colorado has deployed this technology on 30 buses, including the campus shuttle fleet, as well as City of Boulder HOP buses on university routes. Driven by ETA’s SPOT® system, the ITS will provide computer-aided dispatch/automatic vehicle location (CAD/AVL) that offers real-time arrival information to students and the riding public. The system also provides

a back-end solution to help Buff Bus dispatchers and administrators better manage shuttle operations with powerful reporting and dispatching features. Transit Director Bryan Flansburg says the technology comes at a crucial time. “ETA Transit has offered a solution the university has always recognized as necessary in this new day and age. Providing students with arrival productions strengthens the relationship between the university and riding public while giving management powerful tools to do our jobs more efficiently and dig deeper into our shuttle performance statistics.”

IPI AT GULF TRAFFIC

IPI Board of Directors Member David Hill, CAPP, and Executive Director Shawn Conrad, CAE, traveled to Dubai, UAE in December to participate in Gulf Traffic 2014, the largest parking, traffic, and transport exhibition in that region of the world. They were warmly welcomed and thoroughly enjoyed their experience at the show, which was held in conjunction with the Middle East North Africa Parking Association’s (MANAPA) first conference.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

(Almost) Everything You Need to Know About Getting Your Garage Certified The Nature of Parking is Changing

i Technology and structure design – Outlines the physical attributes of a garage that can be used to

During the past two decades,

increase energy efficiency, lower waste,

technological innovations coupled with

and support customer mobility choice.

the demand for sustainable solutions have dramatically transformed the parking industry. Today’s new and retrofitted facilities can incorporate guidance and cashless payment systems that enable drivers to find and pay for parking without stopping, energy efficient lighting, renewable energy installations, innovative water and stormwater management systems,

Within each category are a dozen or more criteria for evaluation. Based on an overall level of performance, eligible parking structures can be recognized with Bronze, Silver, or Gold certification, which is awarded for three years and is renewable.

electric vehicle (EV) charging stations, and more.

Working with a Trained Certification Assessor

Green Garage Certification (GGC) inspires real estate owners,

Thinking of getting started? One option is to work with a

developers, planners, architects, tenants, parking operators,

registered GGC Assessor to guide you through the process,

and others to strive toward a more environmentally and

providing assistance based on your needs. Assessors

economically sustainable future, and offers them a roadmap

are independent advisors who have been trained to fully

and assessment tool for going green.

understand Green Garage Certification standards and

Benefits of Green Garage Certification

procedures. Working with assessors is an option, not a

By incorporating sustainable design, technology, programs,

and fees may vary.

and management, high-performance parking facilities lower

requirement, of the GGC program and assessors’ services

revenue. They score points with tenants, patrons, and the

Free, Green Garage Certification Program Guide

community at large by offering improved efficiency and an

Regularly updated, this free, downloadable

integrated diversity of mobility options.

tool contains information about

Certification Criteria

application procedures and program

New and existing garages in the U.S. and Canada are

of criteria by certification level.

their operating costs, enhance their value, and boost their

Green Ga Certifica rage Standardtion

requirements, and includes a breakdown

evaluated based on their achievement of standards

06.01.2014

including parking, architecture,

Green Garage Certification Standard

engineering, sustainability,

This 195-page book defines the performance measures and

construction, real estate,

documentation requirements of the program and is available

property management, and

in hard copy for $49.95 and eBook for $29.95.

developed by experts from a range of related fields,

academia. Inspired by the U.S. Green Building Council’s LEED

Application and Fees

program, which does not apply

The process and fee structure for GGC is available at

to parking garages, GGC addresses the specific opportunities offered by parking facilities in three categories: i Management – Highlights ways garage operations can maximize assets while minimizing waste. i Programs – Guides garages to new revenue sources, greater customer satisfaction and stronger community relations.

www.gree nparkingc ouncil.org

greenparkingcouncil.org/certification. Or, contact Trevyr Meade, trevyr@greenparkingcouncil.org, 203-672-5891.

About the Green Parking Council The Green Parking Council (GPC) is a not-for-profit affiliate of the International Parking Institute (IPI) that provides leadership and oversight for the green conversion of parking facilities to sustainable, environmentally responsible assets. o

Learn more at greenparkingcouncil.org

COMMUNITY DIGEST

CITY OF EVANSTON UPGRADES PARKING LOTS Last summer, the City of Evanston, Ill., moved for-

The new pay stations accept major debit and

ward with the installation of 28 new pay stations

credit cards as well as coin payments. Customers can

covering approximately 600 parking spaces in the

also pay for parking using their smartphones. The

city’s off-street and commuter parking lots. The

dramatic reduction in coin payments is saving the

Cale WebTerminal (CWT) pay stations were in-

city money on armored car service and counting fees.

stalled by Cale America distributor Total Parking Solutions (TPS) in May 2014. City objectives for the

Rivera said another reason the city purchased the equipment was added flexibility with rate structures.

system upgrade, including increased revenues, im-

“We have parking located one block from a

proved customer satisfaction, and reduced operat-

35,000-seat college football stadium. The Cale sys-

ing expenses, have all been immediately realized.

tem gives us flexibility to program event rates for

“Revenues are up and meter problem reports

all home games. This could never be accomplished

have been mostly eliminated,” explained Mike Rive-

using the old single-space parking meters,” ex-

ra, City of Evanston Parking Services. “Plus, we now

plained Rivera.

have redundant payment options for our customers for every parking space. Revenues from the Central Street Metra Station lot for the same period last year

He also praised TPS for the ongoing support of the meter system. “It is great to work with a professional staff that

are up more than 15 percent due to curbing of user

stands by their product and are committed to serv-

fraud and elimination of equipment failures.”

ing the changing needs of the client,” he said.

Customer service

Want a simple Way to up your game?

$49* | 1 Hour Good customer service is all about skills, including active listening,positively reframing customer words, understanding nonverbal behaviors, and specific communication techniques. Designed for frontline parking personnel and their managers.

intro to parking $135* | 3 Hours Introduction to Parking is a perfect way to acquaint newly-hired parking professionals. This course offers a complete introduction to parking enforcement, on- and off-street parking, revenue control, safety and security, communications, and customer service, to build a foundation to guarantee success.

Conflict resolution $49* | 1 Hour How we handle conflicts lays the groundwork for success or failure. Understanding how communication and conflict styles can be tailored is key for beneficial outcomes. This course identifies stages of group development and sources of workplace conflict while offering techniques for successful communication. *IPI member prices

Cambridge Architectural Mesh Accents DFW Airport Garage Forty years after its celebrated opening, Dallas Fort Worth International (DFW)—the world’s third-busiest airport— continues with its Terminal Renewal and Improvement Program. One program that is occurring concurrently is the addition of a new terminal A enhanced parking structure. The 7,700-space parkade adjacent to terminal A is enveloped in a brilliant pattern of two stainless steel metal mesh fabrics woven by Cambridge Architectural. The unique combination of Cambridge’s Pellican and Scale patterns enhances the contemporary features of the new structure used by thousands of American Airlines passengers every day. At night, the mesh’s reflective

characteristics help showcase a decorative lighting system that accentuates the structure’s curve. “When we looked at examples of how mesh has been used on the outside of other buildings, we noticed that some of them tend to just disappear,” says Alan Richards, AIA, Corgan Associates, Inc. “We wanted the mesh to be seen, and the

large-scale mesh that Cambridge provided was visible from a distance, meeting our design intent.” The metal mesh, which lines the structure’s exterior screens and is used in interior partitions, also contributes to a sustainable design and allows exhaust fumes to easily escape the garage. “Metal mesh is used quite often these days in garage

cladding because of its longevity, durability, and minimal maintenance,” Richards says. “Cambridge mesh allows for open parking garage classification of more than 50 percent open area while also having very large-scale mesh that we used on the curved elevation.” Cambridge Architectural’s patent-pending Eclipse attachment system was used to fix the metal mesh to the building. “Elegant stainless steel tubes grip the mesh panels at the top and bottom and tighten it to the required spring tension,” says Cambridge Brand Manager Gary Compton. “Intermediate clips were added to long mesh panels for added security.”

parking enforcement $69* | 1.5 Hours Designed for new and experienced parking enforcement officers and other interested parking professionals. This course covers the basics every parking enforcement officer should know, including parking ordinances, regulations, violation adjudication, conflict resolution and stakeholder expectations.

“IPI’s online training courses solve a huge problem for us. Onboarding? Done!” – Tom Wunk, CAPP T2 Systems, Inc.

on-street parking management $69* | 1.5 Hours Managing the supply of on-street parking is one of the toughest challenges facing any municipality. Success hinges on the identification and consideration of various stakeholders, a knowledge of on-street parking management techniques, and an understanding of the principles behind effective parking regulations.

technology trends in parking $49* | 1 Hour For managers, facility operators, and other parking professionals knowing current technological trends is critical to success. This course covers the latest software and solutions that are transforming parking operations around the globe, from revenue and access control technologies and electronic payment, to data collection/ sharing and customer communications.

IPI Online Courses & Training: An easy way to advance knowledge and skill sets in the parking profession. Taking an International Parking Institute online course is the best way to enter, advance, and excel in the rapidly-evolving parking profession. These affordable, self-paced courses are designed to provide essential information in an easily-digested format. Train your entire staff. Seven courses are available now, with more on the way.

Each course earns CAPP points and CEUs. Learn more: parking.org/onlinecourses

Advancing the parking profession

COMMUNITY DIGEST

Impeltronics Offers Extendable Magnetic Flashlight

Have you ever dropped a metal object in a hard-to-reach area? Impeltronics offers its Extendable Telescoping Magnetic Flashlight as a solution. This product not only includes a flashlight but also is extendable and magnetic at both ends. This 3-LED flashlight shines bright and is packaged as a sturdy aluminum-telescoping magnet that includes a strong stainless steel pocket clip. It is able to extend from a compact 6.75 inches to almost 22 inches. The customer gains a free hand by only needing to hold one tool. Stick the flashlight to a magnetic surface using the strong bottom magnet for completely hands-free directed light.

BOSTON TAKES A NEW APPROACH TO TRAFFIC AND PARKING CHALLENGES The City of Boston recently completed the installation of

smart parking sensors and time-to-destination signs in its Innovation District in an effort to better manage traffic in this thriving new downtown neighborhood. Traffic congestion is expected to decrease as drivers begin using these tools that provide up-to-the-minute information on available on-street parking spaces as well as the quickest route to take out of the district to the highway system during the evening commute. Boston Mayor Thomas M. Menino said, “The Innovation District is the fastest growing area in Boston and it is well-served by public transportation, as well as safe and attractive walking routes, and conveniently located bike lanes. The installation of this new equipment will now ensure a quicker and more pleasant trip to this neighborhood for those commuters and visitors who choose to drive.” The traffic management initiative taking place in the Innovation District is part of the City of Boston’s Complete Streets Strategy, a plan to create a greener, smarter and more multi-modal transportation network citywide. Complete Streets also supports the city’s sustainability initiative Greenovate Boston, which encourages Bostonians to help reduce the city’s carbon emissions. The initiative is being led by the Boston Transportation Department with support from the Mayor’s Office of New Urban Mechanics. “The sensors will reduce traffic congestion by decreasing the number of drivers circling around looking for an open parking space, and the time-to-destination signs will help by moving vehicles out of the Innovation District and onto the highway system as quickly and efficiently as possible,” said Boston Transportation Department Commissioner Thomas J. Tinlin. A total of 330 smart parking sensors were installed along stretches of Seaport Boulevard, Congress Street, Summer Street, and Boston Wharf Road. Boston purchased the sensors from Streetline, Inc. The company’s free app, Parker, works

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

in tandem with the sensors to assist drivers looking for local parking spaces. The signs use real-time traffic data from area roads to help direct drivers to the least-congested at the time, and then to Route 93. The city purchased the signs from All Traffic Solutions, which provides the traffic data via its partnership with TomTom.

d bl n a r a ail e v Av o dc ow r Ha k N o o eb

Special thanks to book editor Rachel Yoka, LEED AP BD+C, CNU-A and these chapter authors: Ryan Astrup, M Arch (Prof) Assoc., AIA Dennis Burns, CAPP Gary Cudney Chuck Cullen, CAPP, CPP Vicky Gagliano, LEED AP Casey Jones, CAPP, MPA Erin Kueht, P.E., LEED AP BD+C Megan Leinart, LEED AP BD+C, CNU-A Jerry Marcus Patrick D. Martin, P.E. Shannon Sanders McDonald, AIA Isaiah Mouw, CAPP, CPP, LEED GA H. Dean Penny, P.E. Gerard A. Rewolinski Steven J. Roloff, PE, LEED AP Brian Shaw, CAPP Dave Sheldon, LEED AP Michelle Wendler, AIA Timothy T. Wendt, PE, LEED AP Paul Wessel James M. Zullo, CAPP

❛❛

Order your copy of this groundbreaking new book today!

his new book is a roadmap for a mindful approach T to parking for the 21st century. Timothy Haahs, PE, AIA, President/CEO, TimHaahs,

member, Board of Directors of the National Institute of Building Sciences

Sustainable Parking Design & Management is the industry’s blueprint for a sustainable future.

❜❜

Kim Fernandez, editor, The Parking Professional

A must-read for every parking professional, urban planner, architect, building owner, facility manager, engineer, operator …

Paul Wessel, Green Parking Council, an affiliate of IPI

A joint project of the International Parking Institute and the National Parking Association, this comprehensive, practical book includes: ●

Sustainable Parking Theory & Application

●

Real-World Case Studies

●

Best Practices for Operations Management

●

Alternative Energy Sources

●

Green Materials, Technologies & Lighting

●

And more!

Order your copy at parking.org/greenbook

CALENDAR OF EVENTS Highlighted are IPI and IPI Allied State and Regional Association Events

February 10

April 21–23

September 23–25

Green Parking Council Green Garage Assessor Training San Francisco, Calif. greenparkingcouncil.org

Texas Parking & Transportation Association 2015 Conference and Trade Show Corpus Christi, Texas texasparking.org

Carolinas Parking Association Annual Conference and Trade Show Myrtle Beach, S.C. carolinasparking.org

April 21–23

November 4–6

Parkex Birmingham, U.K. parkex.net

California Public Parking Association Annual Conference & Trade Show Oakland, Calif. cppaparking.org

February 18–20 IPI Media Training and Parking Enforcement Classes parking.org

February 25 IPI Webinar: Workplace Charging Challenge parking.org/webinars

March 1–3, 2015 Mid-South Parking & Transportation Association Annual Spring Conference & Tradeshow Orange Beach, Ala. mstpa.org

March 10 Green Parking Council Green Garage Assessor Training Chicago, Ill. greenparkingcouncil.org

March 25 IPI Webinar Show Me the Money parking.org/webinars

April 15–17 New England Parking Council Annual Spring Conference Newport, R.I. newenglandparkingcouncil. org

April 20 Green Parking Council Green Garage Assessor Training Corpus Christi, Texas greenparkingcouncil.org

April 22–24 Parking Association of Georgia Annual Conference and Trade Show Pine Mountain, Ga. parkingassociationofgeorgia. com

May 8, 2015

Expo Parking Sao Paulo, Brazil expo-parking.com

December 2–5

Pennsylvania Parking Association Spring Training Hershey, Penn. paparking.org

Florida Parking Association Annual Conference & Trade Show Amelia Island, Fla. flparking.org

May 20, 2015

December 7–9

IPI Webinar Repairing and Maintaining Airport Parking Structures While in Use parking.org/webinars

Gulf Traffic Dubai, U.A.E. gulftraffic.com

April 22–24 Parking Association of Georgia Annual Conference and Trade Show Pine Mountain, Ga. parkingassociationofgeorgia. com

June 20 Green Parking Council Green Garage Assessor Training Las Vegas, Nev. greenparkingcouncil.org

June 29–July 2 2015 IPI Conference & Expo Las Vegas, Nev. ipiconference.parking.org

November 10–12

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

ACADEMIC

SUPPLIER

Quinnipiac University

WM GreenTech Automotive Corp

Shannon Grasso

Dennis Carter

Monroe Community College

Big R Bridge

Debra Dwyer

Jason Johnstone

COMERCIAL OPERATIONS Parking International Ltda.

Paper Roll Products Joseph Lynch

DBK USA Inc.

Carlos Gonzalez

Linda Senchantixay

Innovation Parking Limited

Robert Bosch LLC

Paul Cornish

NEW IPI MEMBERS

Richard Allen

Electronic Displays Inc CORPORATE Importanne Group Dennis Zovko

parking.org/tpp

Jeff Holmberg

Retired-Transitional Barbara Galvin

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

PARKING CONSULTANTS

▪ Parking Structure Planning & Design ▪ Studies & Operations Consulting ▪ Restoration Engineering ▪ Structural Engineering

800-FYI-PARK carlwalker.com

DESMAN A S S O C I A T E S

National Parking Specialists Facility Planning Design Functional Design Structural Engineering Restoration Demand Feasibility Design/Build

Providing Parking Solutions for Over 40 Years Boston

Chicago Cleveland Denver Hartford Pittsburgh Fort Lauderdale New York Washington, DC

w w w. d e s m a n . c o m 60

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

AHEAD OF THE CURVE

IN CREATIVE PARKING SOLUTIONS

Parking Consulting/Planning Parking Facility Design Restoration Engineering Parking Study Services

Philadelphia, PA n 215-564-6464 n www.chancemanagement.com

800.860.1579 / www.walkerparking.com

Parking

Transportation

Access Management

Parking engineered to your needs

Jacob Gonzalez, P.E. 800.364.7300 w w w. WA LT E R P M O O R E .c o m

parking.org/tpp

Project Management Design Parking Consulting Structural Engineering Diagnostics

Traffic Engineering Civil Engineering Intelligent Transportation Systems

FEBRUARY 2015 | INTERNATIONAL PARKING INSTITUTE

ADVERTISERS INDEX Aims (EDC Corporation) . . . . . . . . . . . . . . . . . . . . . 13 aimsparking.com | 800.886.6316

Macurco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 macurco.com | 877.367.7891

Carl Walker, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 carlwalker.com | 800.FYI.PARK

POM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 pom.com | 800.331.7275

CHANCE Management Advisors. . . . . . . . . . . . . 61 chancemanagement.com | 215.564.6464

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . . 60 richassoc.com | 248.353.5080

DESMAN Associates . . . . . . . . . . . . . . . . . . . . . . . 60 desman.com | 877.337.6260

Rydin Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 rydin.com | 800.448.1991

Duncan Solutions, Inc.. . . . . . . . . . . . . . . . . . . . . . C2 duncansolutions.com | 888.99.DUNCAN

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 southlandprinting.com | 800.241.8662

Global Parking Solutions. . . . . . . . . . . . . . . . . . . . . 9 globalparkingsolutions.com | 215.399.1475

Timothy Haahs & Associates, Inc.. . . . . . . . . . . . 60 timhaahs.com | 484.342.0200

Horoad Electronic Technology Development Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . 27 horoad.com | 0086 755 83209520

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 toledoticket.com | 800.533.6620

IntegraPark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3 Integrapark.com | 888.852.9993 IPS Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 ipsgroupinc.com | 858.404.0607 Kimley-Horn and Associates, Inc.. . . . . . . . . . . . 11 kimley-horn.com/parking | 919.677.2090

PARKING BREAK

JIM BASS is landside operations manager at the Bill and Hillary Clinton National Airport, Little Rock, Ark. He can be reached at jbass@fly-lit.com or 501.537.7354.

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Walker Parking Consultants. . . . . . . . . . . . . . . . . 61 walkerparking.com | 800.860.1579 WALTER P. MOORE. . . . . . . . . . . . . . . . . . . . . . . . . . 61 walterpmoore.com | 800.364.7300

CA L L F O R PA R K I N G P R OJ EC T P OST E R S

2015 IPI Conference & Expo Parking Poster Session Sponsored by IPI’s Smart Parking Alliance to showcase smart, successful parking projects. What is a Poster Session? A poster session is an opportunity to showcase one of your

the May 15 is oster p r fo e n li dead -word 0 0 1 title and ary! summ

What Do I Need to Do If I Want to Present a Poster?

products or projects in a large, horizontal poster format. Posters

For more details on submitting a poster, visit: ipiconference.

will be prominently displayed at the 2015 IPI Conference & Expo

parking.org/postersessionform.cfm.

in Las Vegas and will be viewable during the entire conference. It’s a stand-alone—you don’t have to staff the poster. Posters will be judged on content and visual presentation, with awards given in several categories.

Who Can Participate? IPI Conference & Expo attendees and exhibitors.

What is the Cost?

New for 2015! ; Bonus option: Submit an 8½"x11" pdf version of your poster for the show floor, for additional exposure! Must be received no later than May 30, 2015. ; Submit up to two posters per organization! Submit your best poster ideas–we will showcase 50 of the best! ; Top posters will earn trophies, bragging rights, conference

$100, to be submitted after your poster proposal is accepted. Additional posters are just $75!

announcements, and coverage in The Parking Professional. ; In addition to judges, conference attendees will cast a ballot for “People’s Choice”!

Important Dates: Proposed poster title/100-word summary submission deadline: May 15, 2015. Notification that your poster is accepted as one of the top 50 to be showcased: Within one week of your submission. Bring the poster to the 2015 IPI Conference & Expo and tack it to the provided display board anytime from Saturday, June 28 to Sunday June 29 at noon, when all posters must be on display. Remove poster or allow IPI to recycle/discard by: Wednesday, July 1 at 2 p.m.

Conference attendees learn from posters on display.

Questions? Contact Lauri Chudoba at Chudoba@parking.org or call 571.699.3011

EXIT

Ce Qui Est Une “Parking Shortage?” We couldn’t resist sharing one more entry from our photo contest. This one’s from Julie Dixon (also our Best in Show winner), who took it in Saintes Marie’s de la Mar, a seaside town in the south of France. Julie says the sign stands at the main entrance to town, and leaves no doubt there’s plenty of parking for everyone. What a great idea! Have a great parking photo? Send it to fernandez@ parking.org. We can’t wait to see your best shots!

INTERNATIONAL PARKING INSTITUTE | FEBRUARY 2015

Looking for a more reliable way to gain income from your parking operations?

Find lost revenue and increase efficiency with IntegraParkâ&#x20AC;&#x2122;s powerful software. For a detailed explanation of its benefits, call Ruth Beaman at 888.852.9993 or visit IntegraPark.com

YOUR TICKET TO THE PERFECT FIT. Toledo Ticket’s machine-issued spitters are guaranteed to customfit all OEM machine specifications. With consecutive numbering, bar codes and magnetic stripes, full-color printing, a range of colors and sizes, and an exceptional turnaround time, you’ll find our solutions the perfect fit for your parking operation.

N. GREE VERY FLEXIBLE. VERY

THAT’S THE TICKET!

1.800.533.6620 ToledoTicket.com 3963 Catawba Street P.O. Box 6876 Toledo, Ohio 43612

TICKETS OF EVERY DESCRIPTION

SINCE 1910

FEBRUARY 2015 The Parking Professional ● PHOTO CONTEST WINNERS ● BIG DATA ● OPTIMIZING METER PLACEMENT ● PARKING AS PUBLIC POLICY ● GOBERKELEY PILOT