MEMOIZE LONDON CONCORDIA

FRAGRANCE FAMILY: FRUITY FLORAL

TOP NOTES: orange, pink peppercorn, pomegranate, bergamot

HEART NOTES: green fig, plum, jasmine, orris, magnolia, cinnamon

BASE NOTES: patchouli, vanilla, white musk, vetiver

Gorgeously described as being ‘The essence of harmony and accord. In the toughest of times, your trusted inner monologue whispered, "be still" - and so you found peace. Despite life’s greatest challenges and difficult moments, your inner smile, sense of composure and stability has always shone through.’ Garnering that inner strength through beauty, a bounty of fruitfulness bathes the floral heart in succulence before the blossoms bloom. Jasmine petals and magnolia burst free, lightly dusted in powdery orris and juxtaposed with green fig sprinkled in cinnamon. Sheer patchouli greets us in the base – a rounded, softly musky trail smoothly enfolded in a silky vanilla, all perfectly grounded in soothing vetiver. Sublime!

Holly Hutchinson founded Memoize London in 2016, but her heart started beating faster for fragrance far earlier – at the age of seven, to be precise. On her birthday, she was gifted her very first set of miniature perfumes. As her mother was ‘an avid collector of unusual scents’, perfumes were almost indelibly linked to scented snapshots of Holly’s childhood memories. ‘A French holiday in the sun, a ride across the waves by boat, venturing through trees in a garden of ferns and laurels…’ The album of scent memories was filling up fast, and we are thrilled she shares them with us in these fragrances…

SMELLING NOTES:

EXPLORE: Memoize London Concordia

• What specific scent memories does Concordia conjure for you?

• Which of the fruity notes do you find you’re most drawn to?

• Do you wear fragrances to feel peaceful? How does this make you feel?

• If you created a perfume house, what would your inspiration be?

• Which three words best sum up Concordia for you? Soothing? Friendly? Delicious? Over to you…

From £177 for 100 ml eau de parfum memoizeperfume.com

MICHAEL KORS GORGEOUS!

FRAGRANCE FAMILY: FLORAL

TOP NOTES: pink peppercorn, bergamot oil, mandarin oil

HEART NOTES: jasmine sambac, tobacco accord, tuberose, ylang ylang, orange flower

BASE NOTES: cashmeran, tonka bean absolute, cedar wood heart, guaiac wood oil, styrax, benzoin, suede accord

MICHAEL KORS GORGEOUS!

With white flowers of tuberose, jasmine sambac and ylang ylang at its heart, Gorgeous! is exactly that. Unapologetic in making itself noticed this is a blend of optimism and confidence. Pink peppercorn adds a dash of panache to the bergamot and mandarin first spritz. A tobacco accord adds a seductive warmth that melts into a creamy velvety base of tonka, cashmeran and woods, while soft and supple suede lingers on. Bold and sensual, this scent is presented in a glass, rose-gold tone bottle celebrating strength and femininity and contains a daily affirmation in the cap "Hello, Gorgeous!"

Kors launched his signature Michael Kors label in 1981 – and straight away caught the attention of the fashion press. One of the keys to his success: he’s unswerving, never straying far from his original vision of giving customers exactly what they’re looking for: chic, American simplicity, with lashings of European luxury and plenty of glamour, too. Working with some of the most innovative noses in the industry, Kors has offered fragrances since 2001, always injecting his distinctive, contemporary opulence into every composition. "I love that fragrance is so transporting... You can sit at your desk in London on a grey, hideous day, then spray the right fragrance and feel like you’ve just stepped off a boat in Capri, or you’re in a rice field in Bali, or you’re in a nightclub." A growing collection of fragrances continues to bottle that jet-set spirit.

SMELLING NOTES:

EXPLORE: Michael Kors Gorgeous!

• Have you tried any other Michael Kors fragrances? Do you recognise his style?

• If you could be anywhere in the world with this scent, where would it be?

• Which notes in this scent make you feel more vibrant?

• Is this an evening perfume, or would you wear for daytime too?

• Which three words best sum up Gorgeous! for you? Confident? Glamorous? Creative? Over to you...

From £85 for 100 ml eau de parfum theperfumshop.com