THAMEEN LONDON FANFARE

FRAGRANCE FAMILY: FRESH

TOP NOTES: neroli, lemon, bergamot

HEART NOTES: vermouth accord, juniper berry, rosemary, floral notes

BASE NOTES: vetiver, musk, patchouli

Now under the 'artistic residency' of Christopher Chong, Thameen London’s new collection begins with this launch – the first of a trio of Cologne style Elixirs, which they have intriguingly named ‘The Britologne Collection’ (British Colognes). But banish all thoughts of the fleeting nature of a traditional Cologne style, here, for Fanfare certainly lives up to its name and trumpets its arrival with a fizz of brightness that just keeps going. Inspired by the energy and history of London’s Covent Garden Flower Market area, the floral notes are present and persistent throughout, but feel utterly transformed into a very contemporary, yet cleverly timeless bouquet. French perfumer Bruno Jovanovic explains: "I’ve chosen an opening with a beguiling watery floral and citrus accord, which slowly becomes darker as the structure evolves and becomes more and more daring with the vermouth accord. Finally, the noble woods bring this dark depth to the structure of the fragrance."

A British fragrance house built on storytelling through scent, Thameen’s rise to success has been incredible, and dates back to founder Basel Binjabr’s lifelong love of scent, which began in childhood while accompanying his father visiting independent sellers, who referred to his favourite rose oils as his ‘precious jewels.’ The connection stuck fast in his memory, this link between rare gems and fine fragrance, along with a true respect for what we now may call ‘artisanal’ or ‘slow perfumery.’ That is, the treasuring of ancient techniques and materials, but faceting them in a timeless way that feels forever contemporary.

SMELLING NOTES:

EXPLORE: Thameen LONDON

Fanfare

• What floral arrangement would you create based on this scent?

• We feel Fanfare is completely for any gender to enjoy, do you agree?

• How long do you find Fanfare lasts on your skin?

• Would you only wear this on warmer days, or perhaps try all year ‘round?

• Which three words best sum up Fanfare for you? Invigorating? Unique? Exhilarating? Over to you…

From £250 for 100 ml Cologne Elixir thameenfragrance.com