The PGA Professional Magazine - November 2021 by The PGA

THE OFFICIAL PGA MEMBERS’ MAGAZINE

PROFESSIONAL VOLUME 17 ISSUE 10

BUILDING ON THE LESSONS

Supporting PGA Members after Covid-19

NOVEMBER 2021

PGA Coach at the Ryder Cup, Stuart Morgan

THE £86,400 QUESTION Improve your mental mindset

PREPARE FOR LAUNCH Best-selling launch monitors

KIWIS CALLING

Working in New Zealand

PRICE v QUALITY

The real cost of buying cheap

PARTNERSHIP: BETTER TOGETHER partnership

The best business decision you will ever make. Being a successful PGA Professional is a complex matter, so be part of a forward thinking group. The TGI Golf Partnership’s collaborative approach offers current and relevant business solutions, and thought leadership to driven, engaged professionals.

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THE TGI GOLF PARTNERSHIP IS A GOLF RETAIL SERVICES GROUP, OWNED BY PGA PROFESSIONALS.

DON’T JUST TAKE OUR WORD FOR IT, ASK OUR TGI GOLF PARTNERS...

The TGI Golf Partnership has been outstanding in helping me and my business – whether it’s the guys at TGI Golf Insurance helping through the pandemic with Business Interruption Insurance, the team at TGI Golf Finance helping me fund a new golf studio and of course my Retail Consultant. Jack Frances North Middlesex Golf Club

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Joining TGI Golf was the best decision I made at the start of my career. The terms we receive from the brands means we are always able to compete with off course retailers and I love the events TGI stage – such as the Business Conference at Turnberry and the Partnership Trophy at The K Club. Steven Maxwell Paisley Golf Club

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My Marketing HUB gives me a one stop shop for all of my marketing needs. It provides clean, consistent and professional content that allows me to keep customers up to date with the latest from the Pro Shop. It’s so quick and easy to do, with just a few boxes to edit, you can create multiple posters in minutes. Lee Brotherhood Olton Golf Club

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Having been with the group from the early ‘80s I have benefitted in so many ways from being a TGI Golf Partner. A family of likeminded Professionals who wrap their arms around my business and encourage my team to develop our business year on year. Kevan Whitson Royal County Down Golf Club

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Joining TGI Golf was the best thing I have ever done for my business. The team at HQ is a fantastic resource and have a wealth of knowledge that can be tapped into. I see them as an integral part of my team. Darren Arber Halifax West End Golf Club

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What group gives you money back at the end of the year just for doing your day job? We only pay a one-off joining fee to be a part of TGI Golf and I must have had that back tenfold over the years. Jimmy Bolger Kilkenny Golf Club

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HERE TO HELP EVERY STEP OF THE WAY... Retail Consultants Our team of Retail Consultants have over 100 years of experience between them, from both inside and out of the golf industry. They travel the length and breadth of the UK & Ireland offering free, independent and in store advice to our Partners on everything from shop layout and product mix to industry insight.

Chris Taylor

Ricky Gray

07921 924719 ctaylor@tgigolf.com

07803 507847 rgray@tgigolf.com

Simon Keeling

Peter Smyth

07515 984929 skeeling@tgigolf.com

07715 074280 psmyth@tgigolf.com

NORTH OF ENGLAND

SOUTH OF ENGLAND

SCOTLAND

I RELAN D

WE GIVE YOU THE TOOLS AND KNOW-HOW TO MARKET YOUR BUSINESS. Marketing Assistance At TGI Golf we provide our Partners with a variety of tools to help them market their business, including MyMarketing HUB – a portal where they can design and print personalised marketing material – and our Email Marketing System which provides a cost-effective way to communicate with their customers.

BETTER TOGETHER... Are you a PGA Professional running an independent retail business? Would you like to tap into retail expertise, professional marketing assistance and a wealth of industry knowledge? All of this, and more, is available as a Partner of TGI Golf, a group of around 500 PGA Professionals across the UK and Ireland who utilise our resources to run successful and profitable businesses. From driving ranges and private members clubs to Open Championship venues and prestigious resorts our expert team treat every Partner as an individual, catering for their personal and business needs – after all, there is no one size fits all solution for independent retailers.

partnership

To become a Partner there is a simple one off payment that can be spread over time if needed. That cost is a joining fee and the purchase of 200 shares – as each of our Partners is an equal shareholder of the business, they receive money back each year in the form of cash distribution and bonus shares. As Jimmy Bolger, TGI Partner from Kilkenny Golf Club proudly says: “What group gives you money back each year for just doing your job? I’ve had my joining fee back tenfold over the years.”

CONTENTS FEATURES

THE REAL COST OF CHEAP

BUILDING ON THE LEGACY OF COVID-19 Membership Services remains priority for 2022

XPOS chairman Phil Barnard examines the fine balance between price and quality

MEMBERS RETAIL Q&A Richard Gregory, the Head PGA Professional at Abbeydale Golf Club in Sheffield, provides an insight into his retail operation

INTERNATIONAL

KIWI’S CALLING New Zealand is proving an attractive place to work for a growing number of PGA Members

TRAVEL

43 44

PROS ON TOUR

DON’T SWEAT THE SMALL STUFF The £86,400 question that helps your daily mindset

INSIDE THE PGA

05 06 66

ROBERT MAXFIELD This month from The PGA’s Chief Executive

Take a look at where PGA Members have ventured last month

HOW TO RUN A COACHING BREAK

Now is the perfect time to plan a trip for your members

TRAVEL IS BACK Phil Archer discusses running a tuition break overseas

COACHING

PGA NEWS A round up of what’s happening across The PGA and its regions

THE OFFICIAL PGA MEMBERS’ MAGAZINE

PROFESSIONAL Editor: Jane Carter jane.carter@golfconsulting.co.uk PGA News and Features: steven.carpenter@pga.org.uk Equipment and Trade Editor: nick.bayly@pgapublishing.co.uk Advertising Sales: commercial@pga.org.uk Recruitment Advertising: recruitment@pga.org.uk Contributors: Golfbreaks, Crossover Technologies, Tim Ladd Photographers: Getty Images, Adobe Stock, Production Assistant: Kelly Lewis Design: Andrew Beavis andy@whiteshadowmedia.co.uk PGA National Headquarters Centenary House The Belfry, Sutton Coldfield West Midlands B76 9PT Tel: 01675 470 333 This magazine contains images taken prior to Covid-19

MEMBERS SPOTLIGHT Philip Waine at Trump International Golf Club in Dubai

PGA RETAIL

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The Professional Golfers’ Association Limited accepts no responsibility for the products or services offered by the advertisers in this publication nor does it necessarily agree with any views expressed, statements or claims made by the advertisers in this publication. ©The Professional Golfers’

TRADE NEWS Latest industry news

JACKETS REQUIRED Latest waterproof launches and useful retail tips on how to sell more of them

MORGAN HITS A CAREER HIGH The 2020 Ryder Cup will go down as one to forget for most European golf fans, but not for PGA Professional Stuart Morgan.

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FROM THE CHIEF EXECUTIVE

e have all had to cope with big changes and challenges during the past 18 months, especially in our working and professional lives. The PGA is no exception, and no department has been immune from introducing new working practices, increased support for Members and a level of activity that we have never experienced before. Nowhere has this been more evident than in Membership Services. They have overseen the introduction of new membership categories, new services to support Members across the whole range of Coaches, Professionals and Managers, whilst working hand in hand with our Education department to support you with increased learning and professional development. This has been

commitment of so many of our Members makes achieving that objective so much easier. Any facility is the poorer for not having a PGA presence and as the drive continues to grow the game against the backdrop of ‘the boom’, more and more will realise the important role you play. Pressure to perform is evident in all areas of the business and we are aware of the toll this can take on the mental health of so many of you and your teams. It has been a long and tiring season and I hope that as the quieter time of year comes round it will give you the chance to recharge and regroup ready for the season ahead. Our Regional teams and those at The Belfry are here to support and its important you take time out to consider your own needs and development, as well as those of your

There have been many lessons learned and the focus now is building on those lessons and whilst the reputation of the PGA Professional has never been higher, ensuring its stays that way is the focus. delivered against one of the toughest backdrops of the pandemic, changing working practices and an increasing level of demand on PGA Members from their employers. Reflecting on the past 18 months and the feedback I continue to receive from the wider industry, the PGA Professional role has been constantly ‘front centre.’ During one of the toughest times this industry- along with many others- has experienced, you have remained a vital and visible presence at facilities throughout the UK and Ireland and indeed the world. There have been many lessons learned and our aim now is building on those lessons and whilst the reputation of the PGA Professional has never been higher, ensuring its stays that way is the focus. In this issue we reflect on the changing face of Membership Services not just over the past 18 months but throughout my tenure as Chief Executive, which began with our commitment that the personal and professional lives of Members would remain our key objective. The continued professionalism, skills and

employers and employees. Here at The Belfry there has been a real sense of a return to normal as our residential weeks have begun in earnest. Face to face learning and networking is vital for all of us but especially for those trainees at the very start of their careers. It has been great to experience the real ‘buzz’ as one of our largest intakes of students for several years begin their training programme. For our longer-standing Members, the quieter season provides time for reflection and selfdevelopment with more and more of you seeking out our CPD offering. We are delighted with the response to the Find a Golf Lesson digital platform and I am sure that next season it will provide a valuable channel direct to golfers looking for their own self-development or to take up the game! 2022 is looking to be one of the most exciting periods in the game for several years!

Robert Maxfield CHIEF EXECUTIVE The PGA Professional

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NEWS

PGA announce partnership with coffee experts Lavazza The PGA is delighted to welcome Lavazza, a leading global coffee brand, to its exclusive partnership programme. As a PGA Partner, Lavazza will offer PGA Members based at golf facilities across the UK and Ireland, the opportunity to stock and serve a wide range of products including RFA and organic certified blends which contain coffee from plantations supported by the Lavazza Foundation. To ensure all golf facilities have the opportunity to offer their customers a taste of Italy in every cup, a full coffee solution will be provided by Greenworks. This includes machines, coffee, service and marketing. Favourable rates will be available on initial coffee machine purchases plus ongoing discounts on refills alongside branded marketing support. Tristan Crew, PGA Executive Director – Member Services, commented: “This is an exciting opportunity for PGA Members to offer their customers a range of classic Italian coffees, which will no doubt prove hugely popular with members and visitors at golf facilities nationwide whilst also providing an exciting revenue opportunity.”

“We look forward to working with Lavazza and the team at Greenworks who will provide a high-quality service to PGA Members.” From machines to capsules and beans, Lavazza can offer a wide-range of solutions for PGA Members and their attached golf clubs to offer customers excellent products and services in every space and context. Established in 1895 and present in more than 140 countries, the company

has been owned by the Lavazza family for four generations. The company selects its blends from countries across the coffee growing belt, offering a wide portfolio of coffees designed to suit all tastes. Peter Simpkins, Commercial Director – Lavazza Coffee UK, commented: “Through partnering with The PGA, we can offer the golfing community a wide-range of products including RFA and organic certified blends which contain coffee from plantations supported by the Lavazza Foundation. “The partnership will be supported by Greenworks, their industry experience coupled with their vast range of machines means there will be a solution for every need, offering the full coffee solution within your golf club” PGA Members will receive a 40 per cent discount on machines (Lavazza Capsule machines only) and a 10 per cent discount on refills, plus a £500 Lavazza branded marketing package when they sign up. For more information call 01527 888 020 or email enquires@greenworkscoffee.co.uk.

Golf Business Quarterly – Issue 2 out now The second issue of The PGA’s new title Golf Business Quarterly (GBQ) is out now, with this latest edition taking a forensic look at the future of golf club membership. Featuring interviews and opinion from an array of leaders, chief executives and industry professionals, GBQ examines exactly what goes in to successfully recruiting and retaining members. Issue two looks at Open Championshiphosting venues, private clubs and pay-and-play facilities in the UK and Ireland, including an exclusive on The R&A’s new project at Lethamhill, in Glasgow. The magazine also features wideranging interviews with the likes of England

Rugby’s World Cup-winning coach, Sir Clive Woodward, Phil Anderton, Chief Development Officer at The R&A, and Therabody founder Dr Jason Wersland - all of whom offer a unique perspective of the game. “We’re proud to share the second issue of Golf Business Quarterly with industry professionals,” said Richard Barker, The PGA’s Executive Director - Business Development. “We think it provides a fascinating and stimulating read and gives genuine insight into the subject of golf club membership.” Visit https://bit.ly/3mmLeFb to read Issue 2.

November 2021

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NEWS

Tony Coop (1934 – 2021)

Bennett adds sparkle to WPGA Series PGA Captain-elect Sarah Bennett has further enhanced the prestige of the WPGA Series by donating a trophy that will be played for annually and presented to the winner. The introduction of the Sarah Bennett Trophy, upon which the Series winner’s name will be engraved, is the latest move to boost playing opportunities and improve the competition for the WPGA membership. It follows the introduction of OCEANTEE as sponsors, a doubling of the prize money, and the WPGA committee’s revamped schedule of events and choice of venues. The trophy, a silver-plated salver, has been commissioned and donated by Bennett to commemorate her appointment as PGA Captain. Bennett will begin her year in office

when she succeeds Bernard Gallacher next April and the battle to win the trophy for the first time will take place in the subsequent OCEANTEE WPGA Series. Commenting on her generous gesture, Bennett explained: “This is something I’ve been thinking about since I was told about the captaincy. “The trophy will be presented to the winner of the WPGA Series during the final event on the schedule – the Vivien Saunders Fourball – and I urge our members to support it and give the season a memorable send-off. “Hopefully this will be something our members can aspire to win and increase participation in our events, which is a goal myself and our committee members have worked massively hard to achieve.”

The PGA is saddened to report that Tony Coop, an Honorary Member and head pro at Dean Wood Golf Club, Wigan, for 45 years has passed away. Tony, who won on the tournament circuit that was the forerunner of the European Tour, was 87. That victory was achieved in the Jersey Rediffusion Tournament at La Moye Golf Club in 1965. It earned Tony a television from the sponsors and prize money totalling £500, a small amount of which was spent on a personal number plate. “He paid £5 for TC 3,” recalls Andy Coop, Tony’s son and fellow PGA Professional who has worked in Switzerland for the past 27 years. “His peers and friends always knew him as ‘TC3’ after that.” Several of those peers wrote to Tony, congratulating him on his victory, which was the norm in those pre-text, email and WhatsApp days. His best friend on the circuit was Harry Weetman, while one of the letters came from Peter Alliss, the winner of the Jersey Rediffusion Tournament in the following year. Tony’s best finish in nine Open Championships came at Royal Birkdale in 1961 when he was 13th. “Arnold Palmer won it and dad picked up £125 and that became a family joke: every year we looked to see who finished 13th and how much they won.” Having trailed Palmer at Royal Birkdale, Tony got somewhat closer to him 17 years later in the Senior Open Championship at Turnberry. They and Christy O’Connor Senior played together in a three-ball and when Tony retired Palmer sent him a signed photo. Closer to home, Tony was a regular participant in the Liverpool Alliance, a midweek pro-am played in the winter, and was captain for 30 years. His stint at Dean Wood was one-and-a-half times as long and his son adds: “He used to say what a great life he had had and what a great life golf had given him.”

PGA pros play their part in showcasing golf in Scotland It’s been a case of lights, camera, action as far as some of Scotland’s PGA professionals are concerned. A new six-part television series, aired on BBC Alba, began last month with PGA pros very much to the fore. Golf: Mun Cuairt Alba (a journey around Scotland) documents all that is good about golf in its homeland, from the majesty of the country’s finest courses and hidden gems, to the rich diversity of the game and the dedication of those playing and coaching. The opening episode featured PGA professional Rachel Lewis and focused on the sterling work she does with the St Andrews Links Junior Golf Association (SALJGA). Lewis, and the 40 volunteers who help and learn from her PGA expertise, coach over 120 juniors aged between 5 and 8 during a

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series of classes full of energy, fun and colour. “They think of me as a giant kid,” says Lewis with a smile. “We have plenty of stuff to keep them entertained. If you do just golf for an hour straight they may lose interest. But if you put a bit of sports day activity or some non-golf activities in there, they are more likely to come. A child absorbs information.” As well as Lewis’s work, the programme features golfing tips from PGA pro Keil Beveridge while Scott Herald, an instructor at the St Andrews Links Golf Academy, offers an insight into playing the Old Course’s famous 17th. “The 17th will fill people with fear and it will also fill them with excitement,” said Herald. Golf: Mun Cuairt Alba is available on the BBC’s iPlayer.

NEWS ON THE MOVE The latest PGA Member appointments. After two decades at Secret Valley Golf Club in Cyprus, Paul Dyer is back in the UK as membership manager at Windlesham Golf Club. Also in the South region, Peter Hollington is now a teaching professional at Bramley Golf Club, Christopher Rodger is based at Foxhills Club & Resort, and Alex Mollin is director of coaching at AMP Golf Performance Centre. Kevin Crossland has said goodbye to Worksop Golf Club after 18 years at the facility. The 41-year-old is now part of the coaching team at Golf Support. Elsewhere in the Midlands, Bloxwich Golf Club has hired John Bandurak as its new head professional, Julian Mellor is now a coach at Warwickshire Golf Sim, and Daniel Ashcroft is a director at The Shires Junior Golf Tour. One move in Ireland sees Bobby King become the director of golf at Cistercian College Golf Academy in County Tipperary. In the North region, William Lambert is the new head professional at Wyke Green Golf Club. Rookery Park has hired Richard Smith as its new head professional, while Dayne Hawkins starts a similar role at Southwold Golf Club. Charles Bright is now a teaching professional at Royal Norwich Golf Club, Martin Robinson joins the coaching team at The Shire London Golf Club, and Darren Close has moved to 9 of Herts Golf Centre.

Bailey opens Maplewell Hall School golf course Midland-based Ian Bailey has played an integral role in the opening of a brand new six-hole par 3 golf course for students at Maplewell Hall SEN (Special Education Needs) School. Bailey has been giving regular lessons at the school for almost three years and helped organise the golf course project and the opening event. With Bailey’s help, the students even had a hand in designing aspects of the course during a PE Design & Development Group. “I couldn’t have asked for it to have gone any better, everything came together and I was personally quite proud,” said Bailey. Maplewell Hall Headmaster, Jason Brooks, approached Bailey back in 2019 asking if he would run golf sessions for the pupils. After a successful first few months with the children enjoying learning the game, Bailey had the idea of converting a field behind the school into a golf course. After getting the relevant approval, Bailey contacted Carl Roberts, CEO of CR Civil

Engineering, to help with the building of the course. Bailey continued: “Carl generously agreed to donate a team of his workers and machinery free of charge for a month. He deserves a huge thank you, as this really gave us a huge head start with the course building work. “I also want to thank the boys at Lawn Care Doctors who have brought the golf course to where it is today. It is such a special message, because it is a real team effort and it’s all about the kids.” Golf will now play an active role in the school curriculum at Maplewell Hall and it is hoped the new course can also act as a golfing hub for SEN Schools around Leicestershire. There are also plans to arrange multi-school tournaments with five schools in the area. Bailey added: “It is about communicating with each individual person, finding out how they process information and adapting to create an optimal learning environment.”

McCumiskey given memorable send-off Dundalk Golf Club, a who’s who of Irish PGA pros, plus friends and associates accumulated during his 35 years of service as The PGA in Ireland’s manager have given Michael McCumiskey a memorable send-off following his retirement. McCumiskey retired in May and the occasion was marked by a pro-am and dinner organised by Dundalk Golf Club, The PGA in Ireland’s headquarters for all but one year of his time in the role. The event also celebrated

the long association involving Dundalk Golf Club and The PGA in Ireland. In addition to the day

celebrating his retirement and long service, the club has given McCumiskey full membership. The PGA in Ireland chairman, Gary Chambers, presented McCumiskey with a commemorative Galway crystal plate donated by the country’s PGA Members. Robert Maxfield, Chief Executive of The PGA, who attended the event, said: “It’s testament to the high esteem in which Michael is held in Ireland that the event has been so well-supported."

November 2021

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NEWS ON THE MOVE Titleist (Leeds) has hired Adam Best as a club fitting specialist, while Wayne Johnson returns to the UK from Dubai to become the director of golf at Clitheroe Golf Club.

Gallacher backs Delapre junior programme PGA Captain Bernard Gallacher has heaped praise on PGA Professional David Sanders for his work in providing a pathway into golf for youngsters in the Northampton area. In 2018, Sanders took up a newly created position of ‘Junior Golf Development Professional’ at Delapre Golf Centre. As well as running the venue’s junior academy every weekend and during the school holidays, Sanders introduced a new golf scholarship scheme to encourage more young people in the area to take up the game. Sanders, 56, revealed: “I had a goal to introduce a golf scholarship to 2-3 children from the local community and to run this every year. “The scholarship ‘try-outs’ began in November 2019 and we had narrowed the field to 14 potential candidates by the time we went into lockdown last year. Those 14 juniors had to wait patiently until May this year to eventually get down to the last three, who were awarded scholarships.”

The 11 other candidates were awarded a semi- scholarship in recognition of their positive attitude during COVID-19 and their continued commitment to golf. The scholarships include free golf membership and lessons every week, access to the driving range, golf clubs until they leave school, golf clothing and footwear, competition entry and ongoing support. Gallacher heard about the scholarship and attended an awards ceremony, held in the summer, to present the golfers with certificates. Gallacher commented: “I am always happy to support PGA Members who give up their time to help youngsters develop their game and try to maximise their potential. “David Sanders is a dedicated PGA Professional who wants to put something back into the game and Delapre Golf Centre is an excellent base for aspiring young golfers.”

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In Scotland, Nikki Christie has started a new role as membership manager at Nairn Golf Club, Palmer Mitchell has launched ‘Palmer Golf Instruction, while Iain Lowdean is the new head teaching professional at Kingsridge Golf & Country Club. After more than 18 years at The Wisley, Jason Hall has moved to Albany Golf in the Bahamas to take up a director of golf role. Walter Pitchford has left Spain for Norway to become the golf operations manager at Oustoen Golf Club. Sarah Walton has left Belton Park Golf Club to start a new life in the Cayman Islands as head professional at North Sand Golf Club. Steve Johns is the new golf operations supervisor at Al Ain Equestrian & Golf Club, and Martin Brannstrom is Jerez Golf Academy’s new head professional.

Niven introducing more black women into golf Trey Niven has started an initiative to encourage more black women to take up golf at 3 Hammers Golf Academy. The idea began when Trey was speaking with Ray Nyabola, founder of Black British Golfers (BBG), Amaya Athill, a passionate promoter of golf to women of colour, and a group of women that had expressed an interest in golf. The first ‘BBG Ladies Intro To Golf’ session was mostly an instructional session, but for some women it gave them a chance to hit their first ever golf shot. Speaking afterwards, Niven said: “It went really well and the ladies that attended the session all had a great time. One had never played golf before and it was her first time at a golf facility. Another had played, but a very long time ago. Both felt at ease for the whole

Also in the North region, Catterick Golf Club has hired James Wallace as a club professional and Cobie Atkin has joined Driffield Golf Club.

session and the time flew by. “The most important thing was that they came down, had fun and felt comfortable in a golf facility.” Niven hopes to run a BBG women’s session once every two weeks with a goal in a few months to get players out on the golf course.

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In the West region, Stephen Barter has left Burford Golf Club to take up the head professional role at Chipping Sodbury Golf Club, and Ross McCance is now a director at CashForeClubs. If you would like to feature in this column send your details to membership@pga. org.uk.

NEWS OCEANTEE seeking junior golfers campaigning for change

PGA showcases National Properties at IGTM 2021 The PGA hosted nine of its PGA Branded Properties at the annual International Golf Travel Market (IGTM) at Celtic Manor, Wales in October. IGTM is one of the largest meeting events in golf, with this year’s event attracting more than 1,000 delegates from around the work, who took part in thousands of meetings across three days. The focus of this year’s event was to provide the global golf travel industry with a platform to conduct real business and gain valuable industry insights. The PGA attended IGTM for a third year and hosted more clients than ever before in Wales. Attending PGA clients were: PGA Nationals of Cyprus (Aphrodite Hills), Czech Republic (Oaks Prague), England (The Belfry), Ireland (Slieve Russell), Italy (Argentario), Poland (Modry Las), Scotland (Gleneagles) and Turkey (Antalya). They were joined by Carden Park which incorporates a PGA Golf Academy.

PGA Partner OCEANTEE is running a countrywide search for the youngsters who are leading the way when it comes to introducing sustainable practices at their golf club. The junior or junior section that has made the most significant impact at their venue will win a visit from a leading Tour Pro as well as products from the award-winning sustainable golf brand’s apparel and accessories range. “When we met with young golfers in Scotland earlier this year, we heard first-hand of the changes that they were already making to ensure that their golf game has less impact on the planet,” commented OCEANTEE Founder Ed Sandison. “We know that there are young environmental activists out there and hope by sharing their successes we can inspire other young golfers to take action themselves. There is no time like the present to get started!” To spark an interest in conservation there is a special video created by the Marine Conservation Society to support this campaign. The video explains the link between OCEANTEE’s actions on land and the impact on marine wildlife, which was clearly apparent at the Beach Clean carried out at Dumbarnie around the Ladies European Tour Trust Golf Women’s Scottish Open earlier this year. The competition runs until 20th December, 2021. To enter you can either email james@oceanteegolf. com, tag OCEANTEE in your social media posts using @oceanteegolf #FORETheOcean or DM OCEANTEE directly.

Silverbug team up with Prostate Cancer UK Silverbug showed their support to Prostate Cancer UK with a team completing the charity’s Run the Month Challenge. Silverbug began a partnership with Prostate Cancer UK last year, providing a 24/7 managed IT support and monitoring service for the charity. The relationship started at a PGA Partners’ Day at The Belfry, when managing director, Dan Bland, was playing golf with local charity ambassador, David Hadley-Smith. Hadley-Smith had recently been treated for the disease and through raising awareness and funds at his local golf club, he has helped save 11 men’s lives, men who were inspired to either learn more about prostate cancer or visit their GP.

Bland commented: “It was really moving hearing about different men’s experiences, and it made me think how prostate cancer can affect any man, so much so that we wanted to help in the fight against this awful disease. “The charity means a great deal to a number of people in the company and we had ten staff members completing the Run the Month challenge. I’m really proud of them all for committing to it and we backed them all the way.” George Jenkins, Director of Resources at Prostate Cancer UK, added: “We’re extremely grateful to all the staff at Silverbug who went the extra mile and took part in Run the Month."

November 2021

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NEWS

‘TOP-UP’ YOUR FOUNDATION DEGREE QUALIFICATION TO

A FULL HONOURS DEGREE

he PGA and the University of Birmingham are offering PGA Members the opportunity to ‘top-up’ their existing Foundation Degree qualification to a full Honours degree. Simon Hubbard, Head of the PGA Training Programme, explains more about this exciting opportunity. "Since 2004 those people who have gone through the Training Programme and studied the Foundation Degree course have effectively completed the first two years of a full-time degree. Success in achieving the qualification and ultimately becoming a Member has deservedly been recognised throughout the industry. Member feedback has requested the opportunity to differentiate, specialise and for many Members working overseas the requirement to have a full degree when applying for work visas. There has always been the desire to offer an option to top-up to a full degree and now those people who have the Foundation Degree qualification can work towards a BSc (Hons) in Professional Golf Studies if they meet the entry criteria. The top-up will be studied over two years which (like the Foundation Degree) means it will be part-time, this will allow Members to continue their day to day occupations and this was a major consideration during the creation of the programme." Entry is by application, there is still time to express your interest and submit an application form. There are approximately twentyfive places available and applications will be assessed based upon previous performance of the Foundation Degree programme. The course will start in the January 2022. Delivery of the programme will be fully online with a blend of online sessions and distance learning via the Canvas learning platform. As is the case with the BSc (Hons) Applied Golf Management Studies (AGMS) programme, the delivery will be split 50-50 between the PGA and the University of Birmingham. For 2021 entry, course fees are £4,250 per academic year for home students and £5,500 for international students, and applicants will be able to obtain student funding if they have the entitlement available.

Available to:

People who have completed the FdSc course and achieved an overall average in excess of 50% (where there is competition for places then decisions may be based upon the best performing students)

Available places:

Start date:

January 2022

Delivery:

Two years, part-time

Method:

Blended learning – online sessions and distance learning

Fees (2021 entry):

Two payments of £4250 or 2 payments of £5500 for International Students

Finance:

Student funding available if eligible

For those Members who did not complete the Fdsc programme or have taken the DipHE course with UHI in Scotland, we are now pleased to now offer additional opportunities through our relationship with The University of the Highlands and Islands.

Details of the modules covered, methods of assessment and any other queries can be provided, please email training@pga.org.uk You can find out more about the ‘top up’ degree by visiting pga.info/members/pga-learn/top-up-degree 12

November 2021

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NEWS

Find a Golf Lesson – Q&A What is Find a Golf Lesson (FAGL)? The PGA has built a digital search tool that sits on www.pga.info to facilitate connections between golfers and PGA Members. We spent some time scoping it out and we built a marketplace for PGA Professionals. Consumers can go on, type in their postcode and search for PGA Professionals in their area. They’re also able to search based on their preferences and find the PGA Professional that is best suited for them. They can then contact that PGA Professional directly. Whether that be through their social channels or through the contact form that we house on the platform. How is this tool different and better to ‘Find a Pro’? On our platform, PGA Members have a profile where they can put in information about themselves, which they can link to their social media platforms. They’re able to upload imagery, videos and they can talk about their approach to coaching, the facilities they have, their credentials and skills. They are able to create a ‘shop’ for themselves with this new Find a Golf Lesson strategy. The Find a Golf Lesson strategy will be supported with a very wide media campaign to inform golfers that it’s there, to promote the search functionality and that’s something that didn’t happen before.

the platform and then over the winter when lessons naturally quieten down, we’ll go into a second phase of development to make sure the platform is even better for next year. How are you communicating FAGL to the wider world? Primarily over the short term it’s a digital campaign, really targeting some key segments and audiences. There’s also a lot of social activity too and then some of the more glamorous marketing in term of print we’ll save for next year when we’ve got a bit more time to execute it.

How does FAGL fit in with The PGA’s overall strategy? Our mission is to improve the personal and professional lives of our Members. We feel that if we’re able to use the PGA brand to invest in some really cool functionality and a digital infrastructure that helps make those connections between the golfing public and Members, essentially sending them new customers/leads, we feel that will add value to their business. How have PGA Members reacted so far to the scheme? We’ve only been launched for a few weeks now and we already have 700 completed member profiles on the platform which is absolutely fantastic. What we’re trying to do now over the next 6-8 weeks is to drive that media activity and test the platform. We want to see what works and what doesn’t, what performance data we can get out of

What next for FAGL? Find a Golf Lesson is very much phase one. We will add an additional search functionality, we will plug this platform into other partner websites, we will probably look to build our own marketplace where we can house content, working with Members to aggregate content so we’re creating a wider value proposition to the customer to come and find golf lessons and PGA Professionals.

WITH

Richard Barker, PGA Executive Director – Business Development and PGA Professional, answers key questions about Find a Golf Lesson, which connects golfers wanting lessons with a PGA Professional.

Is there an ambition from The PGA to become more consumer-facing? When you think about The PGA brand, it’s one of the strongest brands in golf and yet we house very little consumer data as an association. That presents a massive opportunity for us to position The PGA at the heart of golf, but also better support our Members. Ninety-nine per cent of golfers who are playing the game have done so through some sort of connection with a PGA Professional. We believe it’s a massive opportunity to have a direct relationship with golfers/consumers, but also help use that data/information to better serve and support our Members. What will make FAGL lesson successful? Our aspiration with this functionality is to help facilitate more connections between golfers, the general golfing public and PGA Members. If we can do our bit to provide a one-stop platform where people are looking to get into the game, connect with PGA Members, connect with facilities, and this tool helps bring more people into golf, that would be seen as success. We are having conversations with other governing bodies across golf about how this platform can support game development initiatives and that is a goal of the Association.

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FIND A GOLF LESSON

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You can listen to the full podcast with Richard Barker https://bit.ly/3Gxc7hF To complete your profile visit the Find a Golf Lesson page in the Members’ area. www.pga.info/members/ find-a-golf-lesson 13

F E AT U R E

BUILDING ON THE LEGACY OF COVID-19

As the world pauses for breath and wonders what the winter months may bring, the golf industry like so many others, is regrouping and preparing for 2022. The PGA is no exception and nowhere is this more evident than within in the front-line department, Membership Services. Tristan Crew, Executive Director, reflects on the past 18 months and looks ahead to the future for Members and the Association. “The PGA Professional’s stock has never been higher.” That’s the verdict of Tristan Crew, Executive Director of Membership Services - and echoed by the golf industry as a whole. Since the pandemic began back in March 2020, PGA Members throughout the world have been the most consistently visible face of the golf industry, dealing with challenge after challenge. No-one doubts how tough it has been for many, running their own small business as well as coping with the fallout at often under resourced golf facilities throughout the Great Britain & Ireland. The massive undertaking for the Association to contact every member in the early days of the pandemic, revealed the mixed fortunes pros were experiencing from redundancy,

cancellation of contracts/retainers to golf clubs who ensured their Professional was kept on full terms throughout the crisis. For those clubs that continue to support their PGA Professional, it paid off when lockdown ended, and golf saw a boom like no other. Crew said:” It was a real roller-coaster of emotions for Members. Golf clubs panicked initially and looked to save money wherever they could. We were constantly updating our Covid-19 hub with Government information which seemed to change hour by hour. For many it was a difficult time, but many clubs saw the vital role that the PGA Professional was being asked to play as golf gradually opened up throughout 2020 and into 2021. “Members were front and centre as

in many cases management teams were furloughed and committee volunteers were unable to access the club. It was frantically busy and speaking to Pros even now it doesn’t appear to have let up.” The team of Regional Managers, Business Relationship Officers (BROs), and many of the HQ staff were called on to be part of the contact exercise which involved ringing every PGA Professional not once but twice. Ongoing support was then followed up regionally and the BROS have had to dealt with 100s of ‘cases’ with golf club contracts the biggest area of concern. It was often a case of learning on the job but now the team are equipped with knowledge and skills in all aspects of golf clubs business - HR, employment law, contract law, and food and beverage - another major headache for golf clubs. Backed by professional support service providers engaged by The PGA including Xact, the legal helpline and a use grants finder service - the Association is now a one-stop shop for any Member looking for a wide range of support and advice. Lessons Learned Many traditional Professionals fell outside the Government job retention schemes forming part of the group coined “The Forgotten”. Many had to continue to support golf clubs with no means of

November 2021

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F E AT U R E generating income outside their retainers. It was sobering time for Members and The PGA alike as they had to deal with many cases of hardship, with many Pros forced to take on other work to earn a living. “I think it was one of the major lessons for everyone from the pandemic. Selfemployment is very precarious and golf is not the multi-million-pound industry which many think it is but actually made up of a network of small, often one person, businesses. The symbiotic relationship between clubs and their Professionals was never more apparent with both having to work together to ensure their futures. “What also became apparent as lockdown measures eased and golf was one of the first sports back, is that golf clubs were reliant on those small businesses and especially PGA Professionals to keep their doors open and their membership happy.” Crew is confident that the stock of the Professional has never been as high. In the past clubs have questioned the value a Professional can bring to their business. This is now tempered 10-fold by clubs that recognise that without such expertise, initiative and endeavour many clubs will have failed to survive the pandemic. The call to action now is to capitalise on that appreciation and ensure that the PGA Professional receives the status and respect the multifaceted role deserves. The concern throughout the industry is that things will quickly go back to 2019 times and once again will start to struggle. The focus is now very much on golf club member retention and as many were new to golf or returners to the game, the role played by the PGA Professional will be paramount. “There will undoubtedly be some drop off, but I also believe that people who have returned to the game or taken it up for the first time have received a warm welcome due in no small part to the efforts of the PGA Professional and their team. As attention turns to keeping those people during the renewal period between now and April it will hopefully shine a spotlight on the significant part they have played.” Delivering Vision 2020 As well as working against the backdrop of the pandemic, the Association was also delivering a fundamental change to both its structure and that of the membership. Vision 2020 was delivered alongside the ongoing Covid-19 challenges, with the long-awaited specialisation of Members PGA Coach, Manager and Professional, the keystone of the roll-out.

Currently more than 320 Members have selected PGA Coach as their specialism and more than 220 have opted for PGA Manager. The PGA has also recognised that less support has been historically provided to Members working in management roles and that has been stepped up and is now one of the most comprehensive offerings within the industry. APAL is also under a comprehensive review with new designations and a digital platform being developed for future submissions against the enhanced criteria. Crew admits it is long overdue with around 20% of the Membership in management roles outside that of the traditional PGA Professional. “Our drive to support all of our Members remains ongoing. Improving their personal

underpins its ability to thrive and grow and golf is no different. Often the pressures are greater where volunteers are the decision makers and the constant churn of change on Boards and committee can be very wearing.” The PGA has lent its voice to that of organisations representing course managers and managers in supporting calls for mental health pressures to be recognised and tackled by the game’s employers, especially within facilities. A bright future? To coin the well-known advert, the future is bright and while it may not be orange, it is focussed on enhancing the PGA brand and that of its Members. More and more are using the PGA letters within their own

What also became apparent as lockdown measures eased and golf was one of the first sports back, is that golf clubs were reliant on those small businesses and especially PGA Professionals to keep their doors open and their membership happy. and professional lives is uppermost in everything we do. It’s the first question within Membership Services and whilst we may not always get it right, we are recognising that the role of the Member and therefore the Association is ever changing and we must adapt to meet the changing needs of the future.” The PGA tries to take soundings from its Members, the latest being the start of an annual census conducted over the recent renewals period. The results will be analysed and fed into the decisions regarding investment in new services planned for 2022 and beyond. The pace of change brings its own pressures for everyone concerned and Crew is most proud of the level of support for Members and their teams around mental health issues. For too long a taboo subject, it is now widely recognised within the workforce and The PGA is leading the way on the level of support it brings to working with organisations such as Red Umbrella and providing special training to Regional Managers and BROs to recognise and provide support through the issues. “Investment in any workforce is paramount for the future of any industry. The mental wellbeing of employees

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signage and clothing which is one of the most widely recognised logos in the world. New initiatives such as Find a Golf Lesson (FAGL) and a planned recruitment platform will support Members in their careers and in their day-to-day businesses. “As the needs of the Members and the industry changes so we will continue to change and adapt our services too. It seems never ending at times but by upskilling our teams on the ground and at HQ we are keeping pace. Our digital strategy remains very much at the forefront as the pandemic has taught us the value of digital tools for knowledge, information gathering and communication. “But the value of speaking to someone at the end of a phone or on a golf club visit cannot be underestimated for both the Member and the Association and this will continue as the norm wherever possible. “The Association and especially our Members should be proud of the way we have come through the last months and I think the industry and the place of the PGA Professional is stronger for it. There have been some tough lessons for all of us, but a strong legacy has been left behind and now it is up to us build on that.”

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KIWI’S CALLING

I N T E R NAT I O NA L Boasting 393 golf courses and a population of 5 million, New Zealand is proving an attractive place to work for a growing number of PGA Members, many of whom are attracted by the high quality of life, the great climate and the opportunity to coach the next generation hoping to follow in the footsteps of Michael Campbell and Lydia Ko

New Zealand has the world’s second highest number of golf courses per captita, and boasts a number of world-class courses including Cape Kidnappers, which is rated the 17th best in the world by Golf Digest

EMMA FAIRNIE Teaching Professional, Emma Fairnie Golf & Fitness, Omaha Beach Golf Club What has been your career path to date? After graduating with a degree in Applied Sports Science from the University of Edinburgh in 2010, I knew I wanted to be involved in sport but wasn’t sure which direction I wanted to take as although I was

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competing in golf at a high level I knew I didn’t want to go down the competitive route. When I was offered a trainee position at Gullane Golf Club, working under Head Professional Alasdair Good, I jumped at the opportunity. I qualified through the PGA Training Programme as leading trainee in Scotland and was also runner-up in the UK in 2013. By this point I had fallen in love with coaching and was doing that almost full-time during the summer months and working in the pro shop during the winter. What attracted you to working in New Zealand? I was ready to invest more time in coaching but found that facilities in Scotland were too limited to make coaching viable during the winter months, so I started to look further

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afield. My brother lives in New Zealand and my sister in Australia, so I started to do some research into opportunities on this side of the world. I was lucky enough to come into contact with Craig Dixon and Guy Wilson, who run The Institute of Golf in New Zealand and were Lydia Ko’s former coaches. After a couple of Skype sessions with Craig, we found that our approaches to coaching were very similar and he offered me a role coaching with his team in Auckland. Making the move was a pretty scary decision, as it was a big change from working with the PGA Professionals that I had built relationships within Scotland. However, I found that the lifestyle was very appealing and the people friendly. I worked with The Institute of Golf in Auckland for almost five years as the Junior

I N T E R NAT I O NA L socially has been extremely important in allowing more people to play. How easy has it been to settle into the local community? Kiwis are pretty similar to Scots. The communities are very relaxed and friendly, and if, like me, you love the outdoors, it is the perfect place to be. The climate is also very appealing with hot summers and mild winters – perfect for coaching. Golf New Zealand has launched a campaign to get more girls playing golf

Development Manager, working with private clients and running the junior academy, as well as working with the management team to train and develop our coaches. During this time, I was exposed to most of the latest coaching technology – Gears, Trackman, K-vest etc – and was coaching full-time, all year round. This experience was amazing for my development, but also showed me that I needed to find balance if I wanted to continue further down the coaching path. When I first arrived in NZ, I was also looking for ways to create a social group and fell in love with CrossFit. I started coaching CrossFit and was mentored by Darren Ellis, the head coach at CFNZ. This really grew my passion for working within and growing communities of like-minded people and had a huge role in my current position and role today. I am now running my own coaching business – Emma Fairnie Golf & Fitness – based out of Golf HQ at Omaha Beach Golf Club located just North of Auckland. Describe a typical day... My passions lie in junior coaching and growing the game for women and girls, so a typical day will see me coaching private clients of all levels and running weekly junior sessions, She Loves Golf sessions and Beginner Twilight. I also spend a lot of time at the golf club socialising with members, as well as integrating new members with the club. My goal is to make the club a safe and friendly environment for everyone who walks in the door, regardless of their golfing experience. Alongside my day-to-day coaching, I am a member of the Golf New Zealand Women and Girls Steering Group which directs strategies to increase participation of women and girls, as well as changing the game to make it more inclusive and enjoyable for all. I recently spoke as part of a panel at the Sport NZ Women and Girls Hui, which brought together professionals from across the industry to discuss and grow these strategies. I was also a guest speaker on junior golf development at the NZPGA’s Training Programme.

What are the best parts of your job? The best part of my job is definitely the people and relationships that I have built over the years in NZ. I also love the fact that I can grow my business in a way that feels natural and supports my philosophies. I’m a big believer in life balance so my coaching includes not only technical golf coaching, but fitness, other sports and activities, social events and creating communities. How have you been impacted by the pandemic? The pandemic has been on a slightly different timeline in NZ. Initially, we had a short lockdown (March-May 2021) which was bearable and brought about a huge increase in the uptake of golf post-lockdown. This was a great opportunity for the golf industry in NZ to understand what golfers want and ensure that we as an industry are providing that to them. With our most recent lockdown – we are currently still in Level 3 restrictions but golf has been reintroduced, as has coaching. For now, I am working with private clients and connecting with others via social media and simply by picking up the phone to check in. On a personal note, the hardest thing with the pandemic has been the feeling of not being able to go back home to Scotland if and when I am needed. Where is the potential for golf to grow in New Zealand? New Zealand has one of the highest number of golf courses per capita in the world, and many of those have reached capacity in the past year. Golf New Zealand also offers affiliate memberships, which allows people to have a handicap and play at courses around New Zealand. This has helped to grow the younger and more social golf community with easier access to courses without having to commit a huge amount of money for a membership at one course. New Zealanders are also well known for their relaxed approach to life, so the relaxing of rules and ability for people to play more

What advice would you pass on to other PGA members who may be interested in working abroad? Yes, moving away from home can feel scary, but the golf community is tight knit and it isn’t that different wherever you are in the world. Do your research and make sure that you can settle in quickly. I can highly recommend finding a hobby outside of golf that provides a community of other like-minded people. It’s always easier to settle down once you have your own people around you so make the effort to create your support network.

ROSS DENNISON Instructor & Academy Director, Institute of Golf, Auckland What has been you career path to date? I grew up in the Scottish Highlands and after leaving school in 2004, aged 16, I spent the first ten years of my career working at Inverness Golf Club and coaching at other clubs around the area. I turned pro at 19 and completed the PGA Foundation degree through the University of Birmingham mainly via distance learning over the next three years. In 2014, I joined the Cranfield Golf Academy in Romford, Essex and spent seven years there building up my coaching skills and client base. In 2016, I moved out to Malaysia, where I joined The Golf Academy Borneo. It was set up by fellow PGA Member from Scotland. I spent three years there coaching individual and group sessions, developing a long-term pathway for the junior programme to increase participation and improve the development of players in the region. I left there in 2018 and after a brief time back in the UK saw a job advertised for a coach at the Institute of Golf in New Zealand.

November 2021

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I N T E R NAT I O NA L It’s a privately-run business whose main focus is developing young players who want to pursue golf scholarships to universities primarily in the US, as well as coaching those looking to become tour professionals. However, we work with all levels and ages of players looking to become better golfers. Decsribe a typical working day... A lot of my time is spent communicating with players, parents and colleagues. Other than that, it’s simply planning lessons, setting up coaching sessions and spending time working with players. What are the best and most challenging parts of your job? As most coaches will say, the best part is seeing the improvement come from the work which the player is putting in, with a bit of guidance from us. The personal challenge is to provide top-class coaching and to continually improve. Sometimes it’s just having a great time with players while we work on the improvement on the practice area or on the course. I’ve had moments where I think, ‘wow, this is my job, I’m actually being paid to do this’. The hardest parts are sometimes trying to keep the player on task when they find it difficult, managing expectations of players and parents and time management. How have you been affected by the pandemic? We’ve generally been less affected by the pandemic here in New Zealand than a lot of parts of the world. We have had some lockdowns and sometimes the only income has been from a basic government subsidy benefit. I’ve tried to use these times for learning and improvement. Currently, we are just starting to deal with having Covid in the community to stay. Some clients and parents are nervous about coming for coaching, so it’s a case of focusing on those who are keener to work on their game. At club level, membership numbers and rounds played are doing well and there is good demand for coaching with people generally open to learning. I’ve often struggled to keep up with demand and have at times been trying to work less. It’s just a case of finding a good balance. How easy has it been to settle into the local community? It’s been very easy. I live in Auckland and the people here are very friendly and generally quite relaxed. People here are very in to being active and outdoors, which suits me, and the climate allows for that as well. It has been easy to build a life, meet people, make friends and get involved in sports teams. There is a

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The Institure of Golf focuses on developing young NZ players for college golf careers

strong British presence here, but it’s a very diverse community with countries all over the world well represented. What advice would you pass on to other PGA Members who may be interested in working in New Zealand? Do it! Moving overseas was the best thing I ever did. Living in a very different country opened my eyes to the world and the different cultures that are out there. Here in New Zealand, there are opportunities to be had, with work available and a lot of great golf courses in an unbelievably beautiful country. There is a good balance here between working hard and enjoying other areas of life. Companies really care about their people. I found it fairly easy to get a work visa with the job and PGA Qualification.

JOHN GARNER Master PGA Teaching Professional, Manukorihi Golf Club, Taranaki What attracted you to working in New Zealand? After retiring from the European Senior Tour in 2003, I went to Iceland to teach. I married an Icelander in 2004 and we both had had enough of the cold winters, which caused havoc with my arthritis, so we decided to move out to New Zealand, where the summers are warm and the winters very mild. After we arrived in New Zealand we travelled all over the North and South Islands looking for places to set up camp and I attached myself to a driving range in New Plymouth, a city on the west coast of the North Island, where I built up a reputation as

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a teacher. Not long after I was approached to coach the Taranaki region’s boys’ and girls’ squads. I was one of only four pros in the area at that time, so we travelled around the 22 clubs coaching youngsters. I stayed at the range in New Plymouth for six years before moving to Manukorihi Golf Club, which is two minutes away from where we live now. I built a small three-bay driving range there to teach, which is where I am to this day, helping golfers to play better and enjoy this great game. Apart from the climate, New Zealand has got so much going for it – it’s safe, the people are welcoming, the cost of living is far cheaper than the UK, and quality of life is great. And you don’t have to learn another language! What’s a typical working day for you? I’m 74 now, so I don’t have quite the same energy levels that I once did, but I still give about half a dozen lessons a week, which is sufficient for me, but I hit a bucket of 50 balls every day and I hit 20 putts. Chipping and putting is what makes the scores, I preach it every day, but the average player wants to whack it over 300 yards. My swing is slower these days, not that it was ever fast. My driver goes about 150 yards, my wedges 75, and the rest somewhere in between! How has golf fared in New Zealand during the pandemic? Golf is currently booming, mainly because of the Covid travel restrictions, so it’s certainly been a busy time for golf pros, with so many new golfers taking up the game, and returning golfers needing lessons and new equipment. Club membership is up by almost 10% compared to 2019, up from 105,000 to 115,000. However, that has been balanced out by the lockdown closures, a lack of visitors from overseas, and the difficulty of getting hold of new equipment stocks, so there are plusses and minuses.

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PRO RETAIL Q&A

Richard Gregory, Head Professional at Abbeydale Golf Club

TRADE NEWS

Titleist and Trackman join forces to create Pro V1 for swing studios

Titleist has introduced a new range of Pro V1 and Pro V1x golf balls that have been designed specifically to make it easier to capture precise launch data for indoor studios. Developed by Titleist’s R&D engineers, and working closely with TrackMan’s team of experts, Pro V1 and Pro V1x Radar Capture Technology balls will improve the TrackMan experience for indoor custom fitting specialists, coaches and instructors, and all golfers seeking precision data capture from their indoor practice sessions. The new Pro V1 RCT, which conforms to R&A rules, features an inner casing layer which is picked up by TrackMan’s radar technology and removes the need to apply reflective markers on the ball or orientate it in a specific position on the hitting mat to gather launch data. Testing has shown a 99% success rate in signal capture for true spin, resulting in more reliable distance and carry data. The new ball has also enabled TrackMan to improve its spin detection algorithm to require less ball flight to measure spin rate, benefiting, in particular, high ball speed/low spin rate scenarios. According to Titleist, golfers will experience the same performance out on the course with a Pro V1 or ProV1x RCT as they would with standard Pro V1. Both models will be available through authorised Titleist trade partners in UK & Ireland this autumn, with global distribution to follow in April next year.

Foresight Sports unveils ‘game-changing’ GC3 launch monitor Foresight Sports has expanded its range of GC launch monitors with the introduction of the GC3. Designed for indoor and outdoor use, the GC3 relies on the same advanced photometric technology found in the company’s flagship GCQuad launch monitor, but features a threecamera system – compared to the Quad’s four. The GC3 captures ball data on launch angle, side angle, ball speed, total spin, carry, side spin/spin axis, and club data on clubhead speed, smash factor, club path and angle of attack. The GCQuad offer this plus loft/lie angles, face angles, impact location and closure rate, while the GC3 does not offer putting analysis. Suitable for use on the range, in a studio for coaching or as a simulator for play, the GC3 weighs 2.3kg and has a battery life of 5-7 hours. Like the GCQuad, it also factors in temperature, humidity and altitude when analysing the data, so you can be sure of consistent results in all environments. Unlike the GCQuad, the GC3 boasts a touchscreen control making it simple and intuitive to use. It is priced at $7,000 in the US – details of European and UK prices will be released soon – making it more than half the cost of the GCQuad. This not only creates a more affordable option for coaches and custom fitters, but Foresight Sports is also hoping that it will bring its technology within reach of serious amateur golfers looking to get a better understanding of their swing and launch parameters, as well its game play features. Rick Cuellar, Foresight Sports’ US Sales Director, said: “The GC3 was designed from the start to fill the gap between our original ball data-only GC2 and the unmatched insights provided by our GCQuad. It delivers the essential ball and club information players need to reliably improve their game, as well as power a true-to-life virtual golf experience. No other product on the market comes close to delivering this range of options – nor this level of indoor/outdoor accuracy – at this price.” The GC3 will include the full FSX Software platform, FSX Pro performance insight tool and the FSX Mobile App. It will also be available with all the simulator options, including from Foresight Sports’ Sim-in-a-Box range. The GC3 is launching in the UK and Europe in early 2022.

November 2021

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TRADE NEWS

R&A sets new 46-inch limit for driver shaft lengths Tour professionals and elite level golfers are to be banned from using clubs that have shafts longer than 46 inches from the beginning of next year. The R&A, and its counterpart in the United States, the USGA, have announced a new local rule that will reduce the length of drivers allowable in professional and elite level amateur competitions from a maximum of 48 inches to 46 inches from January 1, 2022. The new rule will not affect amateur club golfers or prevent any manufacturer from producing or selling drivers longer than the new 46-inch limit. Almost all drivers produced by the leading manufacturers feature shaft lengths of 45-45.75 inches. Martin Slumbers, Chief Executive of The R&A, said: “We have taken time to consult fully with the golf industry, including players, the main professional tours and equipment manufacturers, and have considered their feedback carefully. We believe this is the right thing for the game at this time and it will provide tournament organisers with the flexibility to choose for themselves within the framework of the rules.” Mike Whan, CEO of the USGA, added: “Admittedly, this is not the answer to the overall distance debate, but rather a simple option for competitive events. It’s important to note that it is not a ‘Rule of Golf,’ and as such, it is not mandated for the average, recreational golfer. Rather, this is an available tool for those running competitive events.” Very few players on the global professional tours use a driver longer than 46 inches – although Phil Mickelson had a 47.5-inch

model in his bag when winning the US PGA Championship earlier this year. Not surprisingly, the 51-year-old lefthander was among the few to voice their concerns over the new ruling, taking to Twitter to write: “This is PATHETIC. First, it promotes a shorter more violent swing and doesn’t allow for length of arc to create speed”. In a separate tweet, he added: ”Really though, are the amateurs trying their best to govern the professional game the stupid ones? Or the professionals for letting them?”

Callaway has released details of its new Apex Utility Wood which will be available at retail from January next year. Combining the best features of higher lofted fairway woods with those of a hybrid, the Apex UW is aimed at players that prefer a neutral ball flight and is designed to be used off the tee and the fairway or from the rough. It features the brand’s proven Flash Face, Jailbreak Velocity Blades, plus a Forged C300 Face Cup, while up to 18g of tungsten is used to precisely position the centre of gravity. The neutral CG configuration promotes higher launch and steeper landing angles for better stopping power, along with optimised spin rates, all while reducing unwanted draw bias. All these characteristics help to provide 17% tighter dispersion. The Apex UW will have an RRP of £299 and will be available at retail from January 20.

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Callaway unveils Apex utility wood

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SUSTAINABLE STOCKING FILLERS PART 1

O C E A NT E E G O L F. CO M 23

TRADE NEWS

Clean Flight Golf launches personal ball washer Clean Flight Golf has launched a personal ball washer into the UK market that aims to provide a more convenient way to keep golf balls clean on the course. With communal washers just returning to tee boxes after being highlighted as a potential hotspot for germs, Clean Flight gives golfers a safe alternative, while providing the convenience of having a ball washer to hand at all times. Made from stainless steel and high impact polystyrene, the unit features a variable brush system that oscillates the ball inside while cleaning. To use the washer, golfers simply twist the lid to open the unit, place the ball in the top and plunge the ball up and down. Included with each washer is a strap with carabiner for attaching to a golf bag and a 30ml bottle of cleaning solution, a few drops of which is enough for a full round. It has an RRP of £35. For all trade enquiries, visit www.cleanflightgolf.com.

Arccos unveil upgrades to Caddie App Data-tracking platform Arccos Golf has added some new features to its Caddie system, including an enhanced Smart Club Distances algorithm and more detailed putt data tracking, plus a new weather and location tool. The latest Smart Club Distances machine-learning algorithm takes accuracy to a new level by providing a precise estimation of how far a player hits a well-struck shot with each club in their bag. Mishits, exceptionally long shots and recovery shots are now automatically identified and eliminated from the calculations, which helps to fuel Arccos’ AI caddie club recommendations. Golfers can also now filter the total number of shots included by the algorithms at any given time to facilitate analysis of any recent changes in their swing, equipment or other game aspects. A new weather and location tool allows Arccos members to select from a wide range of weather conditions, such as wind speed and direction, temperature variations and altitudes, and then uses machine learning to assess the impact of these adjustments across the Smart Distance of every club in that player’s bag. Enhanced functionality for putting data capture includes the addition of second and third putt distance tracking for even more accurate ‘Strokes Gained’ analytics; while there is also a new green grid view toggle, and the ability to enable walking path tracking for better post-round identification of pin and putt locations.

SUSTAINABLE STOCKING FILLERS PART 2

O C E A NT E E G O L F. CO M 24

November 2021

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TRADE NEWS

Big Max bags partnership with TGI Push trolley and golf bag brand BIG MAX has reached agreement with TGI Golf to become a Partner Supplier from the beginning of next year. The new partnership will extend the reach of BIG MAX’s range of push trolleys, golf bags, travel covers and accessories and raise the profile of the brand across TGI partners and their members. Steve Grant, Sales Manager for BIG MAX in the UK & Ireland, said: “There’s a great opportunity for us to grow the BIG MAX brand and partnerships like this one with TGI are key to achieving our goals. “We have great relationships with several TGI Partners who have been working with BIG MAX for a long time. This partnership will allow us to further develop those relationships and grow new partnerships across the group. BIG MAX now

has a permanent UK distribution centre in Manchester and is serviced all under one roof by the team at Worldwide Golf brands. This new set up will mean that BIG MAX can

really hit the ground running with TGI in the new year.” Adele McLean, TGI Golf Group Services Director, added: “We are delighted to welcome Big Max on board for 2022. The product quality and variety give our partners a wide choice and backed with a strong infrastructure, including the new distribution centre in Manchester, we look forward to working with Big Max.” Next year will see BIG MAX extend its range of water-resistant and waterproof golf bags, with completely new bags and upgrades to its best-selling designs. Also in the line is the brand’s full range of fold-flat push trolleys, plus travel covers, accessories and the brand’s topof-the-range rental trolleys that are currently supplied to wide range of top-class venues including St Andrews Links Trust, Pinehurst Resort and Chamber’s Bay.

P r e m i e r A l l - We a t h e r S u r f a c e s f o r G o l f

PXG expands Xtreme Forgiveness range with new fairways and hybrids PXG has revealed details of its all-new XF GEN4 fairway woods and hybrids which are designed to offer extreme forgiveness while delivering outstanding ball speed, ideal spin, and smooth turf interaction. The fairway woods are offered in 16°, 19°, and 22° lofts and feature a deep face design and a head shape that positions the centre of gravity low and back for high launch and mid-spin. A railed sole improves consistency of contact and is designed to perform from a variety of lies. The hybrids are available in 19°, 22°, 25°, and 28° lofts and feature a larger and longer squared face for added confidence at address and maximum ball speed on off-centre hits. A railed sole increases the initial angle to the leading edge to prevent digging into the turf. Both XF Fairways and Hybrids incorporate PXG’s proprietary Hybrid Crown Construction with Aluminium Vapor Technology, which supports optimal spring and faster ball speeds. Precision Weighting Technology further enables golfers to fine-tune spin and bias, while a honeycomb TPE insert works as a vibration dampening polymer to enhance feel and sound.

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Partner

P R O D U CT FO C U S : L AU N C H M O N I TO R S

PREPARE FOR

LAUNCH! Launch monitors have completely changed the way PGA Professionals can teach and fit equipment, as well as generate income through simulator play. Here we look at some of the main pro-level models and hear how they have helped a range of PGA Members’ businesses

SKYTRAK

SkyTrak made professional-grade launch monitors affordable when it launched its first model in 2015. At its current price of £1,995, it sits in the market as a lower-cost coaching and custom-fitting option, giving data on the most commonly-used parameters. SkyTrak uses photometric technology and delivers instant and real-time 3D shot analysis and ballflight data, and the company offers a high-definition simulation package for the ultimate setup. It offers 100,000-plus virtual golf courses and also includes various mini-games for engaging practice such as Closest to

the Pin, Longest Drive and Targets. It’s a very portable and can be used anywhere once paired to a device through its in-built wi-fi.

PGA Professionals Andy Gorman (Wishaw GC), Gareth Snelgrove, (Hagley GC) and Paul McNulty (Robogolf Greenwich & Decathlon Surrey Quays) talk about their experiences with SkyTrak

November 2021

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P R O D U CT FO C U S : L AU N C H M O N I TO R S How deeply have you explored SkyTrak’s capabilities? Andy Gorman: Quite in depth. Skills Assessment is superb, as are Bag Mapping and Wedge Matrix for gapping wedges. SkyTrak spices things up, giving you new ways to examine a golfer’s data. Gareth Snelgrove: The Skills Assessment is fantastic. It gives very relatable feedback, setting skills challenges by handicap. For coaching from 100 yards in, it’s brilliant. Paul McNulty: We use Practice Randomizer to put people through their paces, plus the Skills Assessment. SkyTrak gives data you need for almost all golf lessons.

99% of golf lessons SkyTrak does the job brilliantly. How did you go about satisfying yourself as to SkyTrak’s accuracy? AG: We tested its data against my GC Quad, which I use with my Tour/elite players as it gives you detailed club data. SkyTrak ball data told us more or less the same. GS: Many of our better golfers use SkyTrak: they know their numbers. PM: We tested it against our GC2 and the data is very similar in all cases. With the money saved by buying SkyTrak, did you use that budget in other areas of your operation? AG: We had a quite limited budget, so SkyTrak was ideal. It gives you great data for almost every lesson and is affordable and reliable. GS: Yes – choosing SkyTrak also enabled us to invest in the BodiTrak pressure sensing mat system. PM: Yes, because of their affordability I was able to purchase two complete SkyTrak setups, including launch monitors, screens and surrounds.

To what degree does SkyTrak give you enough data to get your teaching points across? AG: 100%. We use it comprehensively, often using it to back up video information. One member insists on SkyTrak lessons as both he and his dad have SkyTraks at their homes! GS: When I use SkyTrak I never find myself falling short. It’s awesome with driver launch angles and spin rates, and lessons often lead into a club fitting session, too. PM: More than enough! While respecting the wider capabilities of big budget tech such as Trackman, for

What would you say to a fellow pro who is thinking of investing in a launch monitor?

AG: Work out what you need it for. For ball flight and visual feedback, you can’t fault the SkyTrak and don’t need to spend £15k-20k. For most scenarios with most golfers, SkyTrak is more than capable. And you earn your money back when your members buy a SkyTrak – which several will. GS: For a small investment SkyTrak is accurate and great value for money. Some of its more expensive rivals give a few more data points, but we use SkyTrak for the majority of our lessons. Playing E6 Connect sim golf through SkyTrak is brilliant – people here love it. PM: SkyTrak is a fantastic tool to have. It gives you trustworthy, reliable data for a golf lesson, and money you save by not having the deeper data can be better spent elsewhere. For details, visit skytrakgolf.com.

TRACKMAN Used by a large percentage of the world’s top tour pros and many elite coaches, the Trackman 4 launch monitor, which is priced at around £18,000, offers industry-leading data accuracy thanks to a patented multisensor technology that synchronises an in-built camera with two ultrasensitive radars – something which no other rival does. One radar tracks everything the club does before, during, and after impact – from commonly known parameters like club path and face angle to swing direction and spin loft, while the other radar tracks the full ball flight – from launch to landing and everything in between; including launch angle, spin rate and curvature. The unit can track any length of shot, from 6ft pitches to 400-yard drives, pinpointing the landing position with an

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offers full putting analysis, club fitting software, swing video software, online tournaments, skills testing, target games and on-course practice, all from one device. For details, visit trackman.com.

accuracy of 18 inches at 160 yards. It also maps the shot’s 3D trajectory in real time, together with all impact and launch information. Used without a power source it has a four-hour battery life, Rather than displaying the data on the device itself, it feeds the data to an app which can be viewed on a tablet or laptop. It also has over 120 simulator courses and

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The GCQuad is ideal for indoor and outdoor applications

FORESIGHT SPORTS Foresight Sports now offers four launch monitor models – GCHawk, GCQuad, GC2 and the new GC3, with the latter being made available in the UK early in 2022. The GC Hawk, first launched in 2019, is specially designed for the indoor simulator and entertainment market, although it is also ideal for coaching and custom fitting. Harnessing the same level of precision and ball data accuracy as the GCQuad, the ceiling-mounted GCHawk provides users with a new level of in-game freedom and design flexibility, capturing shots from every club in the bag. It is fully compatible with the latest Foresight Sports FSX software, as well as the brand’s collection of performance and game apps, including the Fairground games package. “With the GCHawk, both right and left-handed players can hit shots without the need to move the technology, adding greater fluidity to game play,” said Ed Doling, director of Foresight Sports Europe. “The elevated position above the player’s head provides a new level of freedom, making the virtual game experience as true-to-life as possible.” The GCQuad features four cameras that catch 200 pictures during impact from four different perspectives. That combination allows features of the club and ball provides millimetre accurate strike and shot data within seconds. It takes photographs of the face, so as well as ball data you get precise club information such as path, lie angle, angle of attack and strike location. What elevated it further was the addition of Essential Putting Analysis, which allows you to track putting data

such as swing path and loft. With no calibration needed, it’s easy to take to the range or golf course, with all shot data stored on a cloud system for later analysis. It also benefits from a removable battery, in-built WiFi, alignment stick. PGA Professional James Gurry (pictured right), a self-employed coach, chose the GCQuad when kitting out his new studio, The Golf Shaq, which he opened in his back garden in Essex earlier this year. He says: “There were a number of factors that made me invest in a GCQuad, but the deciding one was the camera-based system it uses to capture the data. I haven’t had one miss-read hitting balls on there. I’ve also been impressed by the level of service from Foresight. Yes, the product is pricey, but if I have an issue I know there will be someone on the end of the phone to help..” He adds: “I use the GCQuad for every lesson. The package I went for allows for clubhead measurement, and I use that and add the dots to the clients’ clubs. I find it gives such a detailed picture of what is going on that it is essential for coaching, as well as for fitting. It’s easier to express what

The new GC3 launch monitor

the player is doing as the information is immediate after they hit a shot. I wouldn’t teach without it now.” Next up, Foresight’s GC2 uses a stereoscopic camera that locks onto the dimple pattern of the ball and as such only offers ball flight data (speed, horizontal and vertical launch angle, spin, sidespin and carry distance). For more advanced data on the swing and the impact of the clubhead, you have to purchase the HMT (Head Measurement Technology) clubhead analysis version. This instantly provides feedback on critical information relating to clubhead speed, horizontal club path, smash factor, dynamic loft and lie, and impact location. The Foresight GC2 FSX software package

James Gurry had the GC2 installed in his new studio

provides additional capabilities for club fitting and simulator play. The all-new GC3 which launches in the UK early next year, boasts a three-camera system and features everything offered by the GCQuad with the exception of loft/lie angles, face angles, impact location, closure rates and putting analysis. Priced at $7,000 in the US (UK prices are yet to be announced) the new model is designed for indoor and outdoor use and fills the gap between the ball data-only GC2 and the in-depth data provided by GCQuad. Suitable for use on the range, in a studio for coaching or as a simulator for gameplay, the GC3 weighs 2.3kg and has a battery life of 5-7 hours. Like the GCQuad, it also factors in temperature, humidity and altitude when analysing the data, so you can be sure of consistent results in all environments. Unlike the GCQuad, the GC3 boasts a touch-screen control making it simple and intuitive to use. For details, visit foresightsports.eu.

November 2021

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FLIGHTSCOPE FlightScope offers three radar-based launch monitor systems that can be used for lessons, clubfitting and, in the case of the X3 and the Mevo+, game play. Its top-of-the-range tracking radar, the X3, uses Fusion Tracking technology that combines 3D tracking radar and synchronised image processing to create a full picture of the golf swing and track the golf ball for its entire trajectory after impact. It offers unmatched data accuracy and analytics, allowing users to maximise practice sessions, lessons and fittings. Wireless, portable and lightweight, the X3 can measure 27 data variables related to the golf ball, club path and impact. It also features an FlightScope Environmental Optimizer that allows you to configure the impact of altitude, temperature, humidity, wind speed and direction, which is vital when coaching or fitting outdoors. Costing around £15,000, the X3 is a premium product at a premium price. FlightScope introduced Mevo+ in 2020 as an advanced, portable and more affordable launch monitor and simulator, and is designed to meet the needs of both avid golfers and players seeking entertainment. The competitively priced unit (£1,950) works indoors and outdoors using 3D Doppler radar technology to accurately track 16 data parameters, including carry distance, ball and club head speed, smash factor, spin rate, spin axis, spin loft, angle of attack, horizontal and vertical launch angle, lateral landing, roll and total distance, shot type, apex height and flight time. Data Margins allows users to set minimum and maximum values for any data parameter giving instant visual feedback with simple green and red performance data displays. The company has recently launched a Pro Package add-on to the Mevo+, which, for a one-off fee of £750, adds the X3’s Fusion Tracking technology and enables the unit to track a further 11 data parameters, including the entire club D-plane dataset - Club Path, Face To Path, Face To Target, Vertical Swing Plane, Horizontal Swing Plane, Low Point and Dynamic Loft and Curve. The Mevo (£479) is an entry-level personal launch monitor that offers data on eight parameters, including ball speed, clubhead speed, launch angle, spin rate, and carry distance, but doesn’t offer the data levels required for fittings or high-level swing analytics, and requires dots on the ball to get accurate spin rates. For more details, visit www.flightscope.com.

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ADVERTORIAL

130 YEARS OF GLENMUIR SERVING PGA MEMBERS We catch up with Mikhel Ruia, Managing Director of Glenmuir and Sunderland of Scotland as they celebrate the famous golf clothing brand Glenmuir’s 130th anniversary.

November 2021

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ADVERTORIAL Please tell us a little bit about yourself. I have been the Managing Director for eight years responsible for product design and buying, marketing and e-commerce. We are proud to see our golf shirts, golf sweaters and golf outerwear from Lanark, Scotland The Home of Golf, sent to the four corners of the world in over 30 countries. We’re a family run business, with a valued, close-knit team who love golf. How did Glenmuir start? Glenmuir has come a long way since it was started by Andrew MacDougall way back in 1891 in Lanark with his first work force initially consisting of five women, all called Mary. Since then, the PGA Professional has been at the heart of Glenmuir. Who is the Glenmuir customer? Our customers are a longstanding and loyal discerning group of male and female golfers who are subtly elegant, appreciate craftmanship and natural fibers, understand quality and durability. Our customers have been part of our 130-year journey, and we are excited to dress future generations of golfers all coming together for the love of the game, that is the spirit of golf, that is the spirit of Glenmuir. Why have PGA Members trusted you for so many years? There are simply three reasons why we have longstanding valued PGA members as customers – firstly, our elegantly designed classic high quality products attract best in class retail margins; our comprehensive stock service allows PGA Professionals to react quickly and not miss out on consumer demand plus our market leading in-house embroidery service makes Glenmuir and Sunderland of Scotland the trusted number one choice for club, corporate and event golf clothing and merchandise. Are there lasting lessons from the pandemic and if so, what are they? Two lessons really, digital and being over-prepared. The move to online has been unprecedented across all industries. Glenmuir and Sunderland of Scotland were well placed to handle this surge in demand as we have been investing over the past five years in our B2B platform as well as tools to help PGA members. With regards to being over-prepared, the pandemic has taught us all that plans change without notice and don’t necessarily follow forecasts or budgets. As a family business we can be agile and proactive vs the other larger sportswear companies which bodes well in the postpandemic era.

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Glenmuir is a heritage brand, how do you stay current? Glenmuir is a golf clothing brand that has been at the heart of the game of golf ever since its beginnings in 1891. Whilst Glenmuir’s passion is inspired by its rich legacy and heritage the brand continues to develop, innovate, and embrace trends. This beautiful combination of classic and contemporary is what makes Glenmuir and Sunderland of Scotland so unique in the golf industry.

crested clothing for centenaries, teamwear, staff uniform and corporate enquires in a quick, efficient, and stock risk-free method. Martyn Huish – Head PGA Professional at North Berwick Golf Club said: “The Glenmuir Online Order Forms have been a phenomenal success. Set up, Members ordering and order fulfilment could not have been easier. Glenmuir made the whole process so simple for the golf pro and our members were given a fantastic collection to choose from.”

Can you tell us about some of the digital tools you offer PGA Members? Glenmuir’s mission is to be the easiest and most efficient company to deal with in the golf industry. Our GlenmuirPro.com B2B platform has had tremendous success since we launched it. Tools such as our “Lockdown Vendor” provided PGA professionals a digital solution to sell through stock even though their doors were closed during the various Lockdowns. Our “Online Order Forms” are an industry leading innovation which enables PGA professionals to market

What is next for the brand? Our SS22 and AW22 Glenmuir and Sunderland of Scotland collections are the most forward-looking showcases of our heritage combined with elegant trend led design and a blend of high-performance fabrics and natural fibres. We are just getting started in terms of continual improvements in product and service and have a long way to go in our purpose to craft the world’s most loved golf clothing and we are delighted that PGA Members form an integral part of this journey.

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PGA Members can visit www.glenmuirpro.com to: • • • • • •

View live stock levels and replenishment dates Place orders seamlessly 24/7 including orders with club embroidery Order complimentary point of sale materials Explore our resource and media bank Select different packing and delivery methods Receive instant order confirmation

For further information or if your b2b platform account needs to be set up, please email customerservice@glenmuir.co.uk

PRODUCT FOCUS: WATERPROOFS

JACKETS REQUIRED With thousands of new golfers hoping to carry on playing through the winter months, we round-up the latest waterproof jacket launches and offer some useful retail tips on how to sell more of them

FOOTJOY

FootJoy’s Hydro Series features DryJoys waterproof technology and includes a protective option for every golfer during the wetter months. Headlining the range is the HydroTour jacket (RRP £225), which features DrySeal Technology and is designed to withstand the most extreme weather. A double collar with a cinch cord on the inner layer keeps rain out, while drainage holes on the outer layer prevent water from running down the back of the neck. A three-panel construction with fewer seams and multidirectional stretch fabric provides a full range of motion. It is offered two colours – black with charcoal and lime or navy with black and bright red. The HydroLite jacket (£170) is a lightweight waterproof top with added breathability and a four-way stretch fabric. Better suited to warmer conditions, it is 100% waterproof and its breathable construction ensures comfort, while the lightweight fabric folds to a compact size for easy storage. It is available in five colours, including a tonal marble-effect print in black and navy, in addition to a chevron pattern design in black with grey and lime, royal with black and silver and navy with bright red and white. Offering the wearability of a midlayer with the performance of a rain jacket, the HydroKnit ¼-Zip jacket (£150) is

made from a four-way stretch fabric and 30% lighter weight construction than the previous version. It also boasts new hand pockets and DWR finish throughout. It is offered in black and grey with lime, navy and denim, and charcoal with bright red and white. All three jackets are accompanied by matching waterproof trousers that offer a revised fit and more tapered feel and can be used as a stand-alone trouser as well as an over-trouser, depending on conditions. The HydroTour (£170) is available in black, while the HydroLite (£120) and HydroKnit trouser (£150) are available in black or navy.

TOP TO BOTTOM FJ’s HydroKnit, HydroLite, HydroLite for women and HydroTour jackets

November 2021

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PRODUCT FOCUS: WATERPROOFS

L-R Sunderland’s Valberg, Vancouver and WhisperDry Pro Lite jackets

SUNDERLAND OF SCOTLAND Headlining Sunderland’s new men’s rainwear collection, all of which come with a lifetime waterproof guarantee, is the Whisperdry Pro-Lite jacket (£150), a featherlight, breathable and fully waterproof jacket with built-in stretch. Featuring sealed seams, a storm flap chin guard and a high neckline with draw cord adjusters, it also boasts Velcro-bonded cuff and waist adjusters. It comes in a choice of four colours – black camo, navy/silver, gunmetal/black and lightning blue. The highly technical Valberg Jacket (£140) is also now available in a lightning blue colour with white four-way stretch panels in high impact zones to promote freedom of movement throughout the swing

and black waterproof zips. It is finished with silver retro reflective trims and branding and a groove cleaning device on an elasticated pocket cord. The ever-popular Vancouver Pro Jacket (£120) has been given an injection of the new Lightning Blue/Black/ White colour combo. Made to resist showers, the Elrick full-zip jacket (£80) is a perfect winter staple. This light, soft-touch top is made from two-layer Storm Bloc fabric with four-way stretch for an unrestricted swing. Wind-resistent, yet breathable, it features two side pockets and a stretch collar, cuffs and hem and can be folded down to fit into the smallest of spaces. All Sunderland’s rain jackets can be

PING

PING’s updated SensorDry Series now features three waterproof suit options to provide golfers with a comprehensive range of rain protection. The men’s SensorDry 2.5 jacket (£200) boasts a lightweight, stretch 2.5-layer fabric which is both breathable and fully waterproof; the SensorDry Pro (£160) offers waterproof performance with a brushed lining for extra warmth; while the SensorDry (£110) features a fully seam-sealed construction, with an inner stretch mesh lining and an adjustable hem and hook-and-loop cuffs to protect the wearer from wind and rain. It is available in four colourways and all three jackets can be paired with the SensorDry2.5 Pant to create a full waterproof suit. The colour palette features Delph Blue and Marina in the ‘Cool Blues’, while Firebrick Red continues to be a core colour the ‘Enriched Red’ palette across all product categories. Although not fully waterproof, the Norse S3 jacket (£160) is water resistant and features PrimaLoft

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combined with the Quebec waterproof trousers which are made from soft, 100% polyester fabric with in-built stretch, engineered with articulated knees, and a half-elasticated, cord-adjustable waistband. The side pockets are fleece-lined handwarmer and there’s back scorecard pocket with a Velcro flap. Headlining the women’s waterproof collection is the Killy jacket (£120) which is made from a lightweight polyester technical fabric with mechanical stretch combined with flattering panels in a new Navy/Tropics colourway. The luxuriously soft touch featherlight Whisperdry Tech-Lite jacket (£150) is now offered in a navy tropical print with vibrant tropics waterproof zips.

ThermoPlume insulation in the front body section and PrimaLoft Silver Active insulation to the sleeves and back body. Comprised of small, silky plumes of fibre that mimic the lightweight warmth and softness of natural down, ThermoPlume also delivers water-resistant protection and compressibility. The outer design features a stitch-free 3D quilted effect that enhances wind resistance and provides a contemporary look. In the women’s waterproof range, the reversible, insulated Colette vest (£90) is water-resistant and features a reversible design with a printed paisley pattern to one side and bold Firebrick red colour to the other. This versatile style is fully insulated throughout and features chevron quilting. The Marlena Jacket (£85) is a paisley printed hybrid jacket that provides both warmth and water resistance. It features an insulated paisley printed front panel with brushed-stretch fleece sleeves, back and side panels, metallic silver front zip teeth, and two front zip pockets.

P R O D U CT FO C U S : WAT E R P R O O F S

GALVIN GREEN

Part 2 of Galvin Green’s GameDay collection features a number of new Gore-Tex waterproof pieces, include the ABE jacket (£289). Constructed from Bluesign approved fabric, the jacket is 100% waterproof and windproof, while remaining extremely breathable. Available in three colours, including Sharkskin, the jacket features a lightweight mesh lining and repositioned side seams for optimum comfort. In the popular Gore-Tex Paclite style, the lightweight APOLLO full-zip jacket (£289) now comes in green among seven colour

choices. Weighing just 300g, this breathable top has a super-soft hand feel and features shaped sleeves for easy movement and cuffs with partial elastic, plus a tab with a touch and close Velcro fastener. In the versatile Interface-1 range, the fully windproof hybrid LUCAS jacket (£189) combines a water-repellent polyester outer layer with

a polyurethane membrane, plus a soft comfortable interior and now comes in five colour options, including green. All three jackets can be matched with a pair of ARTHUR waterproof trousers (£229). Made with Gore-Tex Paclite technology and weighing just 330g, the trousers boasts built-in stretch and feature fleece-lined front pockets, an adjustable leg width and elasticated waist drawstring. They are available in a wide range of different waist and leg lengths and in navy, black or sharkskin.

HOW TO MAXIMISE OUTERWEAR SALES Foremost Business Development Consultant Charlie Hartley provides some handy tips to help boost your winter apparel sales 1. Space and Position Outerwear is often hidden away, as other categories are prioritised, but now is the time of year to give it extra prominence. This includes identifying key selling locations and making sure that the display grabs the customer’s attention. When the weather is poor, react to the conditions by moving a selection of key products to the front of the shop so that they are instantly visible and tempt golfers to make a purchase. It’s all about being adaptive; if outerwear sales underperformed last year, change your methodology this year to rectify the situation. 2. Linked Purchases & Merchandising Outerwear offers an opportunity to provide linked purchases, so highlight that you have waterproof trousers that accompany a certain waterproof jacket. This could be extended to beanies, rain caps, mitts or umbrellas, so make sure that your signage and ticketing clearly explain these link products. Use mannequins to bring displays to life, and rotate products in these hotspot locations to keep things relevant to the season. Do not underestimate the

power of point of sale displays - these ‘silent salesman’ tools as these will educate your customers on the key features and benefits. 3. Know your product range There is an incredible amount of technology in outerwear so educate yourself and your staff on the key differences as this will help you upsell with more authority and provide a more professional service to customers, which in turn will help to increase your sales. The ability to provide face-toface product knowledge, alongside the option to touch, feel and even swing a club in a garment is what separates you from online competitors. 4. Replenishment There is little point in giving a prominent location to outerwear, and providing good merchandising, if the stock densities are poor, as this will simply make the display look weak. Therefore, it’s important to keep track of sales using your EPOS data and look to regularly replenish key items throughout autumn and

winter months. It could be wise to offer fewer suppliers but have more depth of the brands that you do stock. This way you don’t have to stay on top of as many products and you can pre-book in good numbers without spreading yourself too thinly and having substandard displays. 5.Marketing is key It’s much more effective when marketing your products if you can coordinate your store signage, website, and digital communications to reflect the exact promotion and models that you have in stock. Winter apparel lends itself to fun videos that will enable you to showcase the products’ technological features, so don’t be afraid to get creative! Even if the customer doesn’t buy at that time, you are ensuring that you are the one who they should be buying their next outerwear garment from due to your expert knowledge and range of products.

November 2021

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R E TA I L

THE REAL COST

OF CHEAP

XPOS chairman Phil Barnard examines the fine balance between price and quality, and that grey area in between, and explains why short-term savings on anything from business services to the quality of products you stock in your shop, can often end up costing you dearly in the long run

f you run any type of retail business, cost will play a major part in your everyday life. Everything from negotiating the price of product you purchase to how much you pay for your phone lines. One consistent theme in your mind will be, “Is the cheap option the right one?” Price is not an indicator of quality or a guarantee of an outcome, but when we talk about low price, does that mean low cost? For many products, the initial cost does not equate to the eventual cost, nor does it show the total cost of ownership over time. When all factors are taken into consideration, cheap things can be much more expensive than they first appear. AIM HIGH When it comes to deciding which products to stock in your shop, the instinct may be to offer cheaper product to your customers. I often hear retailers say that their customers simply do not buy anything ‘expensive’ from

them. If that’s your view, then it may be worth taking the time to re-evaluate. Let’s consider this scenario. A £10 t-shirt is a pretty low price. However, if you only wear it once because it doesn’t wash well, or you find you don’t like it that much, is it still ‘low cost’? Is it good value? A £100 t-shirt is quite expensive, but if you love it and wear it a lot, isn’t that good value? If you wore it once a week for a year, that would calculate at less than £5 per wear. If we base value on cost per wear, the £10 t-shirt actually costs twice as much. SELL SMART This is the sales message you need in order to sell higher priced items to your customers. Marketing and your conversations around any higher price points should focus on why those products cost more. Understanding the key features and benefits of a higher priced product will mean the whole team is able to pass that knowledge on to the customer. When it comes to the pricing of the everyday services that help to run your business, a low cost-only focus is also unlikely to work in a long-term relationship. There’s often a greater cost to bear that might not be obvious at first. Lawnmowers. If you have a choice between an 18-inch and a 23-inch lawnmower, but the price of the 23-inch is twice the other, you’d think the 18-inch is half the price. However, on any given lawn the 23-inch mower is going to cut 28% more grass for every lap walked, meaning the job will be done in a much shorter time. If it takes you an hour to cut the lawn with the 18-inch, the 23-inch mower will save you nearly quarter of an hour. What is that worth? For some, 15 minutes a week might have little value, but over a period of a year that’s nearly a full working day. If that time was used productively, that could pay for the difference in cost in the first year! Lawnmowers and t-shirts are simple everyday items but, when it comes to EPOS systems, things can get a bit more complex. Here at XPOS, we are often asked why our solutions cost X when a competitor might cost half of X. That ignores the first point: there are many systems that cost 3X or 4X, but no one ever questions those. ‘EPOS’ can often be used to describe the most basic electronic POS machines through to advanced retail management solutions. It’s such a generic term that direct comparisons are incredibly difficult and half-price is most certainly NOT better. In fact, I wager that the ½X system is probably costing you hundreds of pounds a year more than it should do because the thing you bought was incapable of doing the thing it was bought for.

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R E TA I L NOT JUST A TILL The first thing is to work out why you need an EPOS. For some, it’s just a till: a box to put money in. For those customers, there’s no point in looking any further and the cheapest EPOS will do that for you. However, retailers with aspirations to manage their business need to think bigger and better. Essentially, where EPOS systems differ is in the processes they can provide: the amount of work required to achieve those processes and the information they give out to help refine the processes. The upfront cost of a system is often based around the processes and, usually, the cheaper the system, the more limited the options. With any system, there’s the upfront cost, but you should also take into account the running costs and the non-associated costs, such as the cost of labels; miss-indentified products; excess stock;the cost of loading products into the system; incorrect orders; incorrect payments; chasing account balances; poor margins; paying a book keeper; card payments; and probably most importantly, the cost of lost sales. Any EPOS system can deliver all these costs into the business – some will even do them cheaply for you. Very few will provide you with the right processes, work or information to avoid these issues.

AVOIDING DEAD STOCK The average pro shop has over £16,000 worth of dead stock. We identify this as stock that’s been sitting in the shop for more than a year. It’s often stock that’s the wrong size, wrong colour or just the wrong product and could have been avoided with better ordering and analysis. When you’re opting for a low-price EPOS system, be sure to factor in the extra £16,000 worth of wasted stock.

Supermarkets stopped that decades ago. The time and cost taken to print labels and stick them on to products is considerable. I would imagine that’s £1,000 per year in time that could be easily avoided. XCODES enables you to simply scan in the product (or, even better, receive the order) and put the item out to sell, without having to think about labelling. If you don’t know what sizes you sell, how do you know what sizes to order? You can’t

The average pro shop carries over £16,000 of dead stock

PRODUCT POWER One area in particular, which might seem very basic, but can result in a huge amount of cost to a retail business, is entering product data. Initially, the cost of entering data might appear to be the hours required to type in product data and, to a certain extent, that’s true. If the average retailer runs a fairly standard setup, with an average amount of stock, they’ll probably be spending 3-4 hours a week managing product data, orders and stock. In fact, many people will spend much more time than this. However, there will be those retailers that don’t allocate time to this, and believe it to be a waste of time and money. They don’t want a complicated product setup: “I just want to have a code for shoes…”. Here, what’s being missed is all the work that’s ISN’T being done and the resulting impact. If you don’t identify size and colour in your product descriptions, you’re wasting valuable cash.

Over the last few years, we’ve seen this number come down considerably across our own retailers with shops that have embraced XCODES – our centralised product database which helps to reduce stock levels and increase stock turns. On average, I estimate our retailers reduce dead stock by £8,000 per year. All extra money that adds to the bottom line but is not considered in the monthly cost. If you saved £8,000 over three years, that’s £222 per month! COST SAVING SOLUTIONS The cost saving from using XCODES over entering your own product data is considerable. I would estimate it saves the average retailer at least two hours a week. That’s a day a month. For golf pros who coach, this is £300 of teaching time a month. Another area to consider is labels. If your products come into the shop with barcodes on (and most do now), why bother using labels?

rely on the brands to help you as they’re only telling you what you ordered in the past. How many times have you walked into a shop and seen a basket of gloves, or row of shirts, left over at the end of the season, in sizes that are not going to shift. Each one of those items costs the business cash and needs to be added to the cost of running a system. XCODES products come with full product data including colours and sizes. What’s more, the detailed reports in XPOS provide the insights that retailers need to ensure they’re only ordering what their customers will buy. When considering a low-price option, are you really taking on board all of the costs. Saving £40 a month on the upfront cost cannot be justified if the actual cost could to the business more harm in time and a lost margin of £500 a month. As they say, ‘retail is detail and the devil is in the detail’ That low price might not be what it cracked up to be.

To find out how XPOS can save your retail business money, contact matt.peace@crossovertec. co.uk for a free demo. For more information about XCODES visit www.crossovertec.co.uk.

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M E M B E R S R E TA I L Q & A

KEEPING IN TOUCH TO STAY AHEAD OF THE GAME

Richard Gregory, the Head PGA Professional at Abbeydale Golf Club in Sheffield, provides an insight into his retail operation and highlights the benefits of installing an indoor coaching and fitting studio and the importance of maintaining communication channels with customers How big is your retail space and how many staff work in it? I would say our retail space is about average size. In an ideal world, with the business growing, I would like a larger shop, which would allow us to display more of the products we have available, but we make the most of the area we have. Gareth Davies and Tom Perry are the two other PGA Professionals working out of the shop and I have also recently brought in another part-time member of staff which have freed me up to focus on the business, as well as coaching and fitting. How has your retail operation fared over the last 18 months? We’ve endured the peaks and troughs that the pandemic has presented, but when we’ve been open for business, it’s been busier than ever. The retail operation has, on the whole, fared very well and we’ve definitely benefitted from the national boom in golf participation. The months away from the shop were certainly challenging but maintaining communication with our members and customers was key. Did you offer click and collect during the lockdown closures and/or sell stock online? Yes, especially in lockdown two in and the run up to Christmas our Foremost ‘Click & Collect’ service was very popular. We were also able to benefit from the golf club offering a food takeaway service which

generated an additional flow of customers. We communicated this through our weekly Foremost EMP newsletter and made sure to stay in touch with members with any offers and promotions. What equipment and apparel brands do you stock? We offer a wide range of stock in both equipment and apparel. On the hardware side, we have PING, Titleist, Mizuno, Callaway, Cleveland and TaylorMade, which we offer custom fitting for. In terms of apparel, we stock Galvin Green, Glenmuir, Ralph Lauren and Rohnisch. What have been the most in-demand products so far this year? I wouldn’t say there has been any one brand that has massively stood out, but PING has probably been our bestseller. We’ve done well with Mizuno irons and the new Callaway Epic driver has been popular too. Having our new custom fitting facility, which opened in September last year, has allowed us to do very well across the board. Have you introduced any new brands into your shop for 2021, and if so, which ones? We’ve introduced TaylorMade which has been well received by my customers. The new SIM 2 woods and irons are great products and have done well for us. In general, I feel it’s best to stick with the well-known, trusted brands.

Are you having any supply issues, and if so, what are you doing to mitigate them? We have had supply issues, but so has everyone almost regardless of the industry you are in. It’s been challenging, particularly with hardware, but communicating a specific date with my members, even if it’s eight weeks or more in the future, has been helpful to manage expectations. Having a loyal customer base helps to avoid any loss of business. What changes, if any, have you made with regards to stock pre-ordering and seasonal drops? In recent weeks I’ve been ordering for SS22 and have opted to take a little bit more stock on than usual. It’s a small risk, but with the market conditions as they are I believe it’s the right thing to do. Do you belong to a buying group, and if so, how has that helped your business, and what kind of support have they offered over the last 18 months? As I indicated earlier, I’m a Foremost member and I take advantage of their central payment scheme. The group has been really supportive throughout the last 18 months, working with brands to offer delayed payments and move invoice dates back, especially in the first lockdown which was very helpful. The Elite Marketing Programme allows us to keep on top of our marketing and stay in constant communication with customers through the newsletter, website, emails and social media support. I also use Foremost’s Online Lesson Booking System which has dramatically reduced the number of no-shows we get

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M E M B E R S R E TA I L Q & A

and enabled members to book lessons outside of working hours, meaning our diary is always optimised. Do you offer custom fitting for all clubs and, if so, what percentage of your sales are fitted? With our new facility and capability, around 95% of club sales are custom fitted. We still sell the odd putter or wedge off the shelf, but for all drivers and irons we fit to give the best buying experience. What custom fitting/swing analysis technology do you use, and why did you choose them? In our indoor studio we have installed the Foresight GC Hawk. We did a lot of research

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and concluded that a camera-based product would be best for our operation to be as accurate and consistent as possible. Having the ability to purchase it through Foremost was also a big advantage. What kind of digital presence does your retail operation have? We are online with our website, weekly newsletter and in-store monitor in the shop. Also, Foremost’s EMP Social Media solution means my Twitter feed is regularly updated with product information, offers and club news that gets pulled from my newsletter. What improvements/changes, if any, have you made to your retail operation in the last few years? Our biggest improvement has been the new

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indoor studio. To be honest, we’ve been busy non-stop since re-opening, so having another member of staff has opened me up to focus on broader aspects of our operation, as well as pushing our fitting and coaching services. What are the key lessons that you’ve learned as a retailer during the Covid crisis? It’s reinforced my belief that communication is key. Staying in the minds of members and customers throughout lockdowns was critical to the business. Foremost’s digital and integrated retail marketing support proved to be a real asset during this period and maintaining great communication is something I’m determined to continue.

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T R AV E L

PROS ON

TOUR

Pro Travel breaks overseas have been in full flow over the past couple of months, with the easing of travel restrictions and members desperate to get away on a golfing holiday with their Pro again. Take a look at where a few of our clients ventured to last month…..

Nathan Cook – NC Golf Amendoeira Golf Resort, Portugal Travel was very easy and no hassle, the weather and the golf course were fantastic and it was quite nice to see so many other golfers on trips with everything that has gone on. We could get in at all local restaurants with ease and everyone was so accommodating. We had a great trip, lots of golf, lots of sun and lots of laughs. It was great to get away once again. “It was great to get away, play some amazing courses and can’t wait to book on the next one!” Chris Hebdon – Hoebridge Golf Centre Pestana Golf Resort Carvoeiro, Portugal It was great being away with the guys finally. After 2 years of waiting we managed to get away, filling in forms and testing a bit of a faff but travelling through airports no problem at all. “We hope to be going away again soon!” Andy Fletcher – Lakeside Lodge Golf Academy Constance Belle Mare Plage, Mauritius The trip exceeded all my expectations and I was truly blown away by the first class service, high luxury hotel resort and two playable and quality golf courses on site. Covid did not spoil the experience one bit. A smooth check- in with all the necessary requirements in place at the airport and once we got our test results back, we were able to fully experience what the resort had to offer.” “We had the most joyous experience I think I have ever had on a golf trip with Andy. For me these trips are about making memories and making friends and what a wonderful place to do this” Carl Cross – Buxton & High Peak GC Amendoeira Golf Resort, Portugal Another fantastic trip to my favourite Portuguese destination. From the weather to both the Faldo and O’Connor courses and the first class facilities that Amendoeira Golf Resort offers, I am sure we will all be back.

Make sure you don’t miss out on the pent up demand for travel amongst your members. Get in touch today with our dedicated Pro Travel team at Golfbreaks to plan your next members break overseas. To discuss you’re next break away get in touch with the Golfbreaks Pro Travel team 01753 752 880 | pga@golfbreaks.com |

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T R AV E L

HOW TO RUN A COACHING BREAK

With the bounce back in travel in full swing due to the easing of restrictions for travel abroad from the UK and consumer confidence returning in full force, now is the perfect time to plan to get your members away on a coaching break again.

hether you’ve run coaching trips before for your members or have never ran one but have been thinking about getting involved, the below guide sets out exactly how to run the perfect coaching break for your members to Amendeoira Golf Resort in Portugal, our number 1 selling Pro Travel venue. STAY: Amendoeira Golf Resort has everything you need to run the perfect trip. The resort itself is one of the finest in the country and has been previously voted “Portugal’s Leading Golf Resort” at the World Travel Awards. Only 40 minutes from Faro airport, it is perfectly placed for a short overseas coaching break. The resort offers a mix of modern apartments and villas and is on the doorstep of arguably two of the most prestigious golf courses in the Algarve. The elevated clubhouse benefits from extensive panoramic views over both courses making it the perfect spot to sit and unwind with your group after a hard day on the fairways.

PLAY: With 2 x 18 hole courses on-site, the crown jewel at the resort is the eponymous Sir Nick Faldo design (The Faldo Course), which since opening a decade ago has become a regular feature in Europe’s top 100 courses. The signature course is complemented by Christy O’Connor Jnr’s (The O’Connor Course) enticing design, flatter in comparison to it’s sister course but still delivers a test to rival the very best that Portugal has to offer. Amendoeira also boasts a 9-hole Par 3 Academy course – the only floodlit course in Portugal and is perfect for for a fun competition one evening or for a knock round to hone your groups short game.

The coaching facilities at Amendoeira are where this place excels itself. A double ended range, an under 100 yards area, 2 big chipping greens and a large putting green mean all aspects of the game can be taught. This venue is hard to beat for all aspects of a coaching break! Martyn Jobling – PGA Professional - Co-owner of Albatross Events

To discuss you’re next break away get in touch with the Golfbreaks Pro Travel team 01753 752 880 | pga@golfbreaks.com |

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T R AV E L

How to run a profitable Golf Break YOUR PACKAGE • 4 nights bed & breakfast & 4 days unlimited Golf • 3 x 2 hour coaching sessions with reserved range area for your group • Airport transfers • From £535 per amateur (based on Nov 2022 travel) • PGA Professional goes free with 7 amateurs • Added Value: FREE shared buggies for your group • FREE welcome dinner – exclusive to Golfbreaks when you book by 31st December for 2022 travel HOW TO MARK UP YOUR BREAK Take into account: • Organisation & management of your break – you will be the first port of call for any questions your group may have • Coaching services on the range provided to your group for 3 days • On-course management coaching when playing with your group members Package price from Golfbreaks: £535 Your services: £200 (based on a 4 night break) Sell price to your amateurs: £735 per person 5% commission from Golfbreaks: £187.25

Total profit: £1,587.25 for a 4 night break YOUR ITINERARY Day 1: • Arrive early afternoon with your group and check in. • Play a fun tournament on the Par Academy 3 course late afternoon or in the evening – floodlights can be added for €200 per hour Day 2: • Breakfast 7am-9am • Short game coaching with reserved area for your group from 9am – 11am • Play on the O’Connor course – tee times commence from 11.30am onwards • Afternoon/evening at leisure Day 3: • Breakfast 7am-9am • Long game coaching with reserved area for your group from 9am – 11am

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COACHING FACILITIES: Amendoeira is one of the best coaching resorts you can take your members to in Europe. The extensive facilities include: • 3 putting greens • Double ended grass driving range • Fantastic short game area Facilities can be reserved dependent on your coaching itinerary and packages including unlimited range balls for 2 hours are included in your package from Golfbreaks. WHY RUN A COACHING BREAK • Create an additional income stream • Coach and play with your members in the winter months • Build long lasting relationships with your members • Upsell coaching packages for the season ahead • Form part of your member retentions strategy

• Play on the Faldo course – tee times commence from 11.30am onwards • Afternoon/evening at leisure Day 4: • Breakfast 7am-9am • Putting coaching with reserved area for your group from 9am – 11am • Play on the O’Connor course – tee times commence from 11.30am onwards • Afternoon/evening at leisure Day 5: • Breakfast 7am-8am • Play on the Faldo course – tee times commence from 8.30am onwards • Lunch & presentation in the clubhouse • Depart for airport

T R AV E L

TRAVEL IS BACK

Phil Archer of The Players Golf Academy in Warrington recently returned from La Manga Club in Murcia, Spain. Having played on the European Tour for over 15 years, Phil is well versed in travelling the globe and discussed what running a tuition break is now like as overseas travel starts to return to normality.

Were there any COVID regulations in place for your break to La Manga? We simply had to have proof of our vaccination and an online Health Control Form, but no testing on arrival which made things pretty easy. There were face masks being used when moving about throughout the hotel and pro shop , and hand sanitizer placed around the hotel and golf grounds. How did you and the group find the airports 2 and flights in general? Was very apprehensive before going I must admit, but found the whole process very easy. My main advice to anyone travelling would be to spend a couple of hours getting all your documentation lined up prior to travelling as this makes the whole process 100 times easier. To be honest, it was quicker than a normal trip to the airport for us. Had the hotel and resort got specific 3 protocols in place for your stay? There were a few things we had to do, such as mask wearing around the hotel, but to be honest most of the group are now used to this and it didn’t cause any issues. I think they actually welcomed wearing them indoors as made them feel more comfortable. When we were out and about or on the golf course it was very much back to normality. When you were putting the trip together for 4 your clients, were there any anxieties around travelling? Yes as mentioned previously, but I spent some time with them before hand to set expectations. Having spoken with yourselves, I managed to get quite organised in getting them to do everything before we left. Therefore had no issues at all during the trip What was the feedback from the group while 5 you were onsite? All the group loved the trip, whether it was just because they were away for first time in a while I don’t know. But they loved the venue, hotel especially. And it was a very successful few days, and I am really glad that we went. Would you feel confident in booking a 6 another break for 2022? Yes definitely, will be getting in touch soon to try and organise the trip to La Cala that we had booked before the Covid issues. It is a great way for me to spend time with my best clients when I am normally very busy day to day.

For more information or to book your next break, get in touch with our dedicated Pro Travel Team 01753 752 880 | pga@golfbreaks.com |

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November 2021

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C OAC H I N G

MORGAN HITS A CAREER HIGH AT

2020 RYDER CUP T You got the feeling of togetherness of all the players, caddies, coaches. It was incredible.

Bernd Wiesberger shakes hands with American Justin Thomas

he 2020 Ryder Cup will go down as one to forget for most European golf fans, but not for PGA Professional Stuart Morgan. Europe suffered their heaviest ever defeat in the competition at Whistling Straits, Wisconsin back in September, losing to the youngest American team ever fielded. The winning margin surpassed the 18½-9½ wins achieved by the United States in 1981 and Europe in 2004 and 2006 since continental Europe entered the Ryder Cup in 1979. And yet, while it was perhaps a disappointing final Ryder Cup hurrah for the likes of Ian Poulter and Sergio Garcia, it proved to the pinnacle of Morgan’s career. Morgan, 44, is coach to Austrian European Tour star Bernd Wiesberger and flew out as part of the European Team along with several other fellow PGA Members. “It’s the first Ryder Cup I’ve been to as a coach and it was an amazing experience,” said Morgan. “Being part of the support staff as Bernd’s coach was very special. It was a great week and I really enjoyed every minute. “We got to hang out with a lot of the players and the other coaches who were helping their players. I spent a lot of time with other PGA coaches such as Mike Walker and Phil Kenyon who were there, we’d have dinner together and it was great to

speak to them, share ideas etc. “You got the feeling of togetherness of all the players, caddies, coaches. It was incredible. The logistics to get us over there with travel waivers, the testing, airports, hotels, it was immense and I’ve very grateful to the work that went on to get us there.” Morgan admits he did feel slightly concerned about what his role would entail at Whistling Straits and how much he could support Wiesberger, but a conversation with Graeme McDowell soon put Morgan at ease. He explained: “It was Bernd’s first Ryder Cup too so to be there together was amazing. I’ve been to all the majors, I’ve been to Augusta, the US Open, but this was a different feeling altogether because it’s a team environment and you don’t get to experience that much in golf. “Heading out I didn’t really know what to expect and in what capacity I’d be helping Bernd. This was all new to me. I spoke to McDowell to get some guidance and he told me we (coaches) are here to prepare the players, so just do the things we normally do.” Wiesberger made history at Whistling Straits, becoming the first Austrian to represent Europe in a Ryder Cup. Asked what his role with Wiesberger involved that week and what he thought of his debut performance, Morgan continued: “We

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C OAC H I N G Morgan revealed: “When I came to work in Austria we ended up chatting and what it came down to was he was a little bit bored of the practice he was doing. He’d already had a good career up until that point, but he wanted a few more challenges. “We started dipping our toe into that based on what he wanted to achieve and then he got injured. He injured his wrist and was out for 7-8 months. I helped him get through that process and then when we came back from that, we looked at what we needed to do differently. “We reduced the volume of what he did but we increased the importance of every shot he hit. So every shot had a context to it or a challenge to it and what that worked on Bernd’s game in practice and we’d speak about what we can do to support him. “A lot of work in preparation was completed before the Ryder Cup so it was just a case of being there to support Bernd in any way I could. “I thought it was a very good team effort and if I’m being honest from where I was watching the matches, I didn’t think the result was a true reflection of Europe’s performance. “The Americans were very strong and they played really well, but I don’t think there was that much of a gap between the two sides. “I thought there were plenty of close matches but they came up against an American team who all brought their ‘A’ game and they just made big shots and holed putts at the right time. That’s what happens in this format - matchplay.” Morgan, who is based in Austria, undertook his PGA training at Cradoc Golf Club and Monmouthshire Golf Club in Wales. He boasts a CV that includes working for PGA Master Professional David Leadbetter, a stint in America and his work now involves working in a part-time role as Performance Director for Swiss Golf, while also helping elite amateurs in the region transform into professional players, as well as working with players on the European Tour. But how has Morgan helped shape Wiesberger into a European Tour winner and now a Ryder Cup player?

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helped him do to do what get more out of the time he had to practice but also more time for recovery. You’re challenging both the physical and the non-physical as well and it’s not easy for us to switch behaviours on and off.” So what does the future hold for Morgan and Wiesberger. Does he want to be part of the European Team in two year’s time in Rome? “One-hundred percent,” Morgan added. “We’ve had a taste of it now this year and it would be even better to be part of a European Team at a home Ryder Cup in front of our own fans. “I’ve got a taste of it and we both want to be involved again at the next Ryder Cup in Italy. That would be something special.”

Bernd Wiesberger in action during the 2020 Ryder Cup.

LEARN To access specialist coaching content, log on to www.pgalearn.pga.info This month:

SEAN FOLEY PUNCHING THE CLOCK

ALLEN TERRELL FROM DUKE TO DJ

We speak to one of the biggest names in golf instruction, Sean Foley, who has coached Tiger Woods, Justin Rose and Danny Willett.

Allen Terrell is the coach for a number of the game’s best young talents. Leading that stable is PGA TOUR professional Dustin Johnson.

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M E N TA L H E A LT H

Worry, don’t sweat the small stuff The £86,400 question that helps your daily mindset. Author: Tim Ladd, Managing Director at Care Coins & Red Umbrella

e all worry, we all have family, friends, work colleagues, career goals, tournament cuts to make, slices and hooks to cure, bills to pay, traffic to get through, doctors’ visits etc. It’s kind of impossible not to, but let’s be honest, the vast majority of our daily worries is taken up with the smaller stuff, the stuff we can’t control anyway and the stuff that someone else has put on us. It’s difficult sometimes to get the perspectives right. We are worrying about paying a large bill that’s coming this week and we have relationship problems at the same time, and these are legitimate worries that need some focus to navigate, but then someone else, a work colleague says something or you receive a text/email from another and now that’s the focus of the day. Many years ago, someone asked me this, and I try and think of this every day, especially when it comes to other people’s comments, reactions, or even that look that we interpret as “they don’t like me.” If you had £86,400 on your savings account and found out that someone you knew at work or a friend had managed to get £20 out of that account without you knowing, you might be upset, but would you spend the remaining £86,380 to make sure you successfully retrieve the £20 that was taken from you? Would you invest all the £86,380 to plot revenge and lose it all? Of course you wouldn’t. Yet there are 86,400 seconds in a day and how often when someone steals 20 seconds with a sarcastic comment, a text message, a glancing look, we begin to interpret a thousand ways, do we invest the remainder of our time 86,380 seconds thinking, analyzing, plotting, worrying as a result of that 20 second comment or text or glance.

If some one steals your 20 seconds just quickly ask yourself • What’s the evidence that the thought I’m having about this person is true? That it’s not true? • Is there a more positive, realistic way of looking what that person did/said? • What’s the probability that what I’m scared of right now will happen? If the probability is low, why worry • Is the thought I’m having helpful? Helpful to anyone? • What would I say to a friend who had this worry? Remember all the other times this happened, and it didn’t turn out the way your worrying mind had you convinced it would. This little flow chart has been around for many years on the wall of our office, it’s so simple but so true.

November 2021

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M E N TA L H E A LT H Take whatever you are worrying about and turn it into a one sentence belief. This might be, “I think this a really awful situation and my day is ruined” for example. Now imagine you are in a court of law and have to convince a jury of this belief. What evidence could you present to back up the belief? When we do this quick exercise, we often find our beliefs and worries gave very little evidence to support them… I also like to think of small daily interactions with people like this: If someone bought you a present all nicely gift wrapped and you refused to accept it, who does it belong to? It still belongs to the person who purchased it for you, and the same goes for a nicely wrapped up negative comment someone has for you, don’t accept it, then that negativity still belongs to them. We can easily be swayed by other people’s emotions – think what it’s like to be around someone who is always negative. We start to feel the same, just as we feel happier around happy people. We call this “mirror neurons” in neuroscience. Other people’s worries or behaviors can influence our own if we let them. Taking a few moments, just a minute or two, to step out of the situation and try to reflect on what are your genuine feelings and what are those of others can help us stay in ourselves. This is called the 54321 Grounding Technique.

4: Acknowledge FOUR things you can touch around you. It could be your hair, a golf ball, or the ground under your feet. 3: Acknowledge THREE things you hear. This could be any external sound. If you can hear your belly rumbling that counts! Focus on things you can hear outside of your body.

Take a few deep breaths and then

2: Acknowledge TWO things you can smell. If you need to take a brief walk to find a scent you could smell soap in your bathroom, or nature outside.

5: Acknowledge FIVE things you see around you. It could be a pen, a spot on the ceiling, anything in your surroundings.

1: Acknowledge ONE thing you can taste. What does the inside of your mouth taste like—gum, coffee, or the sandwich from lunch?

Tim Ladd | Managing Director at Care Coins & Red Umbrella

ABOUT THE AUTHOR Having worked in the golf industry all his life, Tim Ladd knows only too well the toll it takes on mental health and feels passionate about supporting golf and Club professionals as much as possible with the Care Coins system. Tim is currently working on the launch of www.under-par. org powered by Red Umbrella. A website that will provide a specific platform for the golf industry with the intention to provide a self-sustainable way for clubs to provide support for their staff. Tim is a keen golfer (current Handicap 3) and loves everything Aviation. He used to hold a commercial pilots

licence and fly seaplanes in the Bahamas. Tim worked for the following golf companies PING, Taylor Made/Adidas and Henry Griffitts for over 20 years in Germany and the USA. Tim, unfortunately, encountered mental health problems and this led to many years of turmoil. After a long journey to recovery, he decided to set up Red Umbrella to help others get the correct help they need and for companies to support their employees effectively. He has a passion for finding unique solutions to employee wellbeing and combating underused and overpaid systems that many companies use to tick a box.

For more information see

www.carecoins.co.uk and www.red-umbrella.co.uk The PGA Professional | #makinggolfhappen

RADNOR HILLS, OFFICIAL WATER SPONSOR TO THE EUROPEAN TOUR Order now from PGA official supplier Chapple and Jenkins

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Please call Tim @ Chapple & Jenkins 0117 972 1100/07519 111582 or contact tim@chappleandjenkins.co.uk to order

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BENEFITS

OFFERS TO HELP MAKE WINTER EASIER

SAVINGS ON YOUR GYM MEMBERSHIP WITH MYGYMDISCOUNTS! Are you thinking of starting the gym this winter? As a PGA Member, you can save up to 25% on a membership at your chosen club, closest to wherever you live or work. Choose from a wide range of options at over 3,300 gyms, leisure centres, yoga and Pilates studios and boot camps across the UK.

Through PGA Benefits, we have a range of wellness offers available to help make self-care easier and affordable this winter. Highlights include:

SAVINGS ON COTTAGE HOLIDAYS Save up to 10% on cottage and short break holidays in the UK and Europe with CottageStayUK. They work with over 19,000 cottages and villas in the UK and Europe to give members maximum choice. So whether it’s a well-needed half term family trip, romantic break or a getaway with your friends, CottageStayUK can help you find the right property for your holiday at a great price*.

If the gym isn’t for you – don’t worry, they also offer up to 55% off digital fitness subscriptions so you can kickstart your fitness regime from the comfort of your home*.

CATCH THE LATEST BLOCKBUSTERS AND SAVE MONEY ON TICKETS TAKE A LOOK AT YOUR HEALTH AND WELLBEING HUB FOR PGA MEMBERS Health and wellbeing, both mental and physical, are fundamental to everyone’s lives. Through PGA Benefits, you can access a free Health and Wellbeing hub, which provides you with advice and information about important topics such as stress management and financial wellbeing. This month’s themes are National Fitness Day and National Work/Life Week!

Want to see the new Bond film, No Time to Die? PGA Members can get preferential rates on cinema tickets at nationwide cinemas such as ODEON and Vue*.

To take advantage of these and other fantastic deals visit the PGA Benefits website today: https://benefits.pga.info WINTER WARMERS SORTED WITH MEALS FROM THE COOKAWAY Do you need inspiration for healthy, yet warm and delicious food? PGA Members can get 25% off* with The Cookaway. Learn to cook a new world cuisine with top tips from expert chefs guaranteeing you a delicious and rewarding cooking experience. There’s no subscriptions, no commitment and free national delivery.

*Terms and conditions apply to all benefits. See website for details. Offers subject to change without notice and correct at time of print. The Cinema Society - Discounts vary between cinema venues. Please check when purchasing vouchers, registration to The Cinema Society required to access discount. Cookaway - 25% is for your first order. Going forward you can get 10% all subsequent orders with the code PH10. PGA Benefits web pages are managed and run by Parliament Hill Limited. Within those benefits are some benefits negotiated directly by The PGA, and these are identified on the benefit web page.

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BENEFITS

Legal Advice If you live in the UK and ROI, free legal advice is available from ARAG plc. 24 hours a day, 365 days a year on 0330 303 1846.

PAYE/National Insurance advice BDO LLP offer a free helpline to members. Contact michael.hepburn@bdo.co.uk or call on 0131 347 0355

Health and Wellbeing Support The PGA offers access to a 24/7, totally confidential helpline manned by trained counsellors providing help and advice on any matter that is causing anxiety, concern or depression. The service is also available to your close family and employees. If you feel you or someone close to you needs help, call 0333 000 2082.

Prostate Cancer UK An official charity of The PGA. Speak to a Specialist Nurse on 0800 074 8383* or visit www.prostatecanceruk.org The helpline is open Mon-Fri 10am-4pm, Wed 7pm-9pm *Calls are recorded for training purposes only. Confidentiality is maintained between callers and Prostate Cancer UK.

Financial advice To get in touch with your regional St.James’s Place partner, email pga@sjp.co.uk or visit www.sjp.co.uk/pga for more info.

Public liability Insurance Cover is included in your subscription fee. Contact membership@ pga.org.uk or call 01675 470 333 for your individual certificate. For any claims contact Howden on 0121 698 8050. Visit the dedicated PGA insurance site at: www.pgainsurance.co.uk

VAT Advice Coca Cola European Partners* Free cooler offer to PGA Members for their retail facilities. To arrange delivery/installation, contact John Balchin on jbalchin@ccep.com.

Coffee solutions* 40% discount on Lavazza machines, 10% discount on refill orders plus £500 Lavazza marketing package. Contact Greenworks on 01527 888 020 or email enquires@greenworkscoffee.co.uk

Natural wellness solution Contact Andrew Green at Andrew.Green@therabodycorp.com to discuss working with Therabody and your requirements www.therabody.com/us/en-us/activities-golf.html

Hygiene Stations* Please visit www.theup.co/dettol-pga to access exclusive PGA member promotions and order your own PGA x Dettol branded dispenser.

For VAT advice, call PGA Headquarters on 01675 470 333 or email robert.spencer-smith@pga.org.uk

Incentive Programme Incentive programme of up to £500 in commission when recommending customers to purchase an all-weather home putting green. Call 01730 829 608 or visit www.huxleygolf.com/pga

Award-winning Distiller* 15% discount available to all UK PGA Members on all Loch Lomond Expressions available to buy online. Visit www.lochlomondwhiskies.com and enter the discount code PGA15 at checkout.

Sustainable Golf Products Exclusive 25% off pro-shop offer, buy three Shelf Ready Packaging (SRP) units for £120 (ex. VAT) and get one free. Each SRP contains 20 individual bamboo tee matchbox units, RRP £3.99/unit. Contact rob.emerson@ilbrands.co.uk or 01372 236117. T&Cs apply. Visit www.oceanteegolf.com

For more detailed information and to take advantage of these and other fantastic deals, log into www.pga.info, select Member Benefits then click ‘Find out more’. *Only available to PGA Members in the UK. Terms and conditions apply to all benefits. See website for details. Offers subject to change without notice. †Pay directly in the hotel; flexible cancellation policy; valid only in low and mid-season; the discount can only be applied on the flexible rate and not on other rates or special offers.

November 2021

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BENEFITS Vitamins, minerals and nutritional supplements Free pro-shop Sale-or-return starter pack offer with excellent profit margins. Contact stephen@tomolivernutrition.com for a starter pack and visit www.tomolivernutrition.com for 50% off own-use products with the code: PGAMEMBER

Rangefinder Savings SkyCaddie are delighted to offer PGA Members savings of up to £150 on their latest award winning family of GPS products. Call 01844 296360 or email sales@skycaddiegps.co.uk for more info.

Turf Maintenance Equipment Take advantage of a special offer on the Prostripe Rear Roller Mower for your clubhouse surroundings. For more product information, visit www.toro.com/prostripeuk. To place an order on this offer or learn more, share your contact details at pgamembers@toro.com

Golf Carts Contact Kevin Hart at: kevin_hart@clubcar.com or call 07769 742612 to discuss your requirements. Members in Ireland can contact Liam Ross at The Buggyman at: liam@buggyman.net

Vehicle Leasing Offers* Exclusive contract hire rates on a selection of BMW and MINI models through BMW Group. Visit www.bmwpgasales.co.uk, call 0370 700 5215 or email mail@bmw-issd.co.uk

CBD products Cannaray CBD are offering PGA retailers a no-commitment, sale-or-return kit worth £560 free of charge. For more info visit www.cannaray.co.uk. To order, email sales@cannaray.co.uk

Reduce Energy Costs We can help identify the potential of roof or ground-mounted solar installations which can reduce energy costs by up to 40%. GreenClub will support with surveys, audits, planning and design and, subject to meeting required criteria, will fund the entire project. Visit www. greenclub.energy, email info@greenclub.energy or call 0800 999 1904.

Card Payment Services* Preferential rates to PGA Members for accepting credit and debit cards. Call 0330 123 1241 quoting PGA.

IT Services* Free Members’ IT health check of your business; up to three months free managed IT services when taking out a contract with an option to leave within the first three months if you change your mind. For more information contact 0207 078 3795 quoting PGA.

XPOS Sales and Stock Management Retail management solution, used by professionals to reduce stock and improve profit. Quote PGAX01 to receive three months free XMAIL, the integrated customer email service. Contact on 01454 418 395 or via the CHAT button at www.crossovertec.co.uk

Affiliate Bonus Become a SkyTrak Show Case Dealer and earn a bonus 40% affiliate fee on your first sale and 20% fee on any future sales. Call 01844 296360 or email sales@skycaddiegps.co.uk for more info.

Personalised Luggage PGA Members receive 20% off our luggage. To view the full range visit www.asbrigolf.co.uk/pga-members-luggage Contact sales@ asbri.co.uk or 02922 678 842 quoting membership number.

The PGA Professional

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PGAPRO HP - DG General 2021.indd 1

12/07/2021 15:13

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a brand new service JUST for Pro Shops !

Instant prices 24/7 Our new trade-only website is now open! It is the easiest way to turn tradeins and unsold stock into cash.

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free account today ! www.golfbidderpro.com 020 8401 6900 | pros@golfbidder.co.uk

72hr payment promise

Partner

November 2021

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BENEFITS Golfing Packages Commission Access to bespoke golfing packages for you and your club members through the dedicated Golf Pro Travel Team. Receive 5% commission on your booking. Contact 01753 752 880 or email pga@golfbreaks.com to book your next trip.

Aphrodite Hills Golf & Spa Resort 25% off for members on holiday residences public rates and 20% off hotel package rates (terms apply)†. For availability and prices email: Hotel Packages – reservations@aphroditehills.com Residences – reservations_mgr_AH@atlanticahotels.com For pro coaching groups, check with PGA Travel Partners.

Argentario Golf Resort & Spa 20% off the flexible rate at www.argentariogolfresortspa.it. For availability and prices on bespoke packages for members/clients, email booking@argentarioresort.it or call +39 0564 810292 quoting PGA Member

Antalya Golf Club Attractive, all-inclusive rates for members and family. For The Sirene Hotel contact: volkan.cavusoglu@sirene.com.tr For Kempinski The Dome Hotel contact: michael.jones@agc.com.tr

Modry Las Golf Resort Modry Las, is delighted to offer fantastic Stay & Play coaching packages for PGA Members. Visit the Members’ Area and find us under ‘Travel & Experiences’ for more info. Get in touch on golf@modrylas.pl or +48 667 710 410 or visit www.modrylas.pl

Formby Hall Golf & Spa Resort Rates from £95pp including use of the pool and health club. Spa days from £49 pp. PGA deals available Sun – Thurs. Contact Mark Williams on 01704 875 699 or reservations@ formbyhallgolfresort.co.uk quoting your membership number.

Slieve Russell Golf & Country Club 20% off B&B rates on www.slieverussell.ie For availability and prices email slieve.reservations@slieverussell.ie on or call +353 49 952 6444 quoting membership number.

Golf Academy

Chee Chan Golf Resort

Attractive rates for PGA Members to play Chee Chan Golf Resort in Pattaya, Thailand. Contact passakorn@cheechangolf.com for details.

BRO SUPPORT Your BRO team

Sam Carr

Fiona Champness

Paul Wisniewski

Justyn Branton

Please ring your regional helpline and you will be put in touch with a PGA Business Relationship Officer

East Region Midlands Region North Region South Region The PGA Professional

01279 652 070 01675 624 755 01204 496 137 01483 224 200

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West Region Ireland Scotland International

07799 111 857 00353 4293 21193 07799 111 862 +44 (0) 7771 751 324 55

E M P LOY M E N T O P P O RT U N I T I E S

Winter Hill Golf Club, PGA Head Professional Cookham | Maidenhead Winter Hill is a truly magnificent golf club owned and managed by the John Lewis Partnership. The golf club was the vision of John Spedan Lewis, the founder of the Partnership. ‘Discovering Winter Hill for the first time is like uncovering a hidden treasure’. Built on fast-draining terrain, it boasts exceptional views over Cookham, the River Thames and Cliveden. Played at its longest, the course is 6,397 yards in length with a par of 72 and from the ladies’ tee, it is 5,761 yards, par 73. There is also a practice area, putting green and a new executive 6 hole par 3 course.

Scan here with your smartphone to view full details or go to https://qrcodes.pro/C8dvRl

Closing date for applications: December 19, 2021

November 2021

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E M P LOY M E N T O P P O RT U N I T I E S

Department: Golf Operations Starting Date: Spring 2022 Reports To: Golf Director Salary: TBD Job Description: CostaTerra Golf & Ocean Club is currently seeking a passionate Trainee/Assistant Golf Professional with strong playing ability, a passion for excellent customer service, a strong work ethic and a positive attitude to be part of the Golf Operations team that has an exceptionally large influence on the overall member/guest experience and plays a vital role in the overall success of CostaTerra Golf & Ocean Club. All members of staff are considered an integral part of the team and are expected to provide each member/guest with personal attention, friendly service, and an overall exceptional experience. Job Competencies: - Passion – an innate passion for the game of golf; - Communication – verbal and written in English is required. Portuguese is a plus; - Playing ability – high level of golf skills; - Innovation – a “continuous learning mentality” and a desire Main Duties: to grow; - High level of customer service - Ability to work a flexible schedule, including evenings, - Play golf with members and guests to a high standard weekends, holidays at times and an ability to work a shift - Provide outside services such as starting, on-course greater than eight (8) hours in length. player assistance, driving range set-up and closure, golf Qualifications, Skills, Experience and Education: cart maintenance and staging, etc. - Assistant PGA Professional (or equivalent). - Assist in the creation and management of instructional - Strong playing ability. programmes. - Experience in sales and/or hospitality industry is a plus. - Provide quality group and individual lessons to beginners, - Good organisational and planning skills. experienced players and juniors. - Good administrative skills. - Assist with the creation and coordination of fun events and - High energy level. tournaments. - Creativity. - Provide shop assistance, bookings and check-in processes. About Discovery Land Company Founded in 1994 by Michael S. Meldman, Discovery Land Company specialises in building luxury residential private club communities and resorts. We have grown to be the premier player in the high-end resort residential niche with 20+ world-class projects in our portfolio. Our communities are distinct with their own architectural styles, world-class amenities, and high levels of service. We don’t build buildings, but rather we build settings where families can create intergenerational memories and enrich their lives in exquisite and untouched sanctuaries. These settings offer a casual and comfortable sense of community through outstanding clubhouses, premier golf courses, welcoming staff, world-class culinary offerings, and outdoor pursuits. To ease and enrich your experiences, Discovery holds itself to the highest of service standards. Every decision we make is driven by one fundamental objective: to make the time you spend with the people you care about most not merely enjoyable, but memorable. For more information about our company -www.discoverylandco.com About CostaTerra Golf & Ocean Club Running along the last untouched Atlantic coast in Southern Europe, CostaTerra is comprised of 300 residences on 292 hectares / 722 acres, over 30% of which are dedicated preserve land. It is an intimate, low-density community of like-minded families where you can build a lasting legacy. The attentive, personalised service, and engaging amenities create a healthy, supportive environment of life-long learning and forever friendships. Amenities such as CostaTerra’s exclusive Tom Fazio designed golf course, Equestrian Centre, family-focused Beach Club, Organic Farm, Wellness Centre and charming Community Village, ensure each new day will bring a new sense of fun and exploration the entire family will enjoy. www.costaterraclub.com Please apply to: Emilio Dellanzo, Golf Director: edellanzo@costaterraclub.com

The PGA Professional

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E M P LOY M E N T O P P O RT U N I T I E S Chartridge Park is a well-established Golf Club based near Chesham in Buckinghamshire. It offers a 18-hole course, teaching area, large clubhouse and a stunning purpose-built indoor Simulator using Foresight’s GCQUAD. Over the past 4.5 year, our current PGA Professional has built a fine reputation for coaching at all levels and helped develop the Club’s facilities, the Junior section and bring new players to the game, especially Ladies. The successful candidate will be fully qualified (a credited status) and will have direct responsibility for: teaching Members and Visitors, developing the Junior Section and custom fitting. Other duties will include contributing to the club’s marketing, overseeing the shop (inc. club making and repairs), visiting schools and sports clubs, promoting the game and the club at all times. He or she will help drive the Membership forward and will be heavily involved in the future success of the Club. The package includes a competitive salary and a significant commission on lessons and some Memberships. This position is ideal for an existing Assistant Professional looking at taking a step up. Please send your application and CV to Eric Roca, eric@chartridgepark.co.uk or call 01494791772 Applications will close on 28th November 2021

TEACHING PROFESSIONAL REQUIRED

Golf World Stansted, Near Stansted Airport in Essex requires a new Teaching Professional to manage our very busy academy. There is a full-time client list available ready to go, including a busy junior academy in a modern forward thinking facility. We require someone that is ready to move forward with our vision. Having recently built a double-storey driving range we feel we have one of the best facilities in the area with TopTracer on all 28 bays, Powertees, Television screens on each bay, as well as table service to your bay. We feel this gives the customer the full and best experience whether they are a beginner or experienced. We are now open until midnight on Friday and Saturday nights due to the high demand for our facilities. Other facilities we have available are a 9-hole parkland golf course, Academy course, an Adventure Golf Course, a Gym as well as a restaurant open all day, every day. The successful candidate can expect OTE of £50K per year received through a retainer and coaching. Start Date to be discussed, please contact our General Manager leanne@golfworldstansted.co.uk | 01279 812865

Douglas Golf Club

Self Employed - PGA Accredited Head Professional The Opportunity Douglas Golf Club is presenting the opportunity for a highly motivated, enthusiastic, and hardworking self-employed PGA Professional to deliver both Professional and operational Golf Services at our historic Club. Founded in 1909 the golf course was originally designed by six-time British Open Champion Harry Vardon and then extended and remodelled in 1924 by the greatest course architect of his time, Alastair MacKenzie. Membership numbers across all categories runs to 1300 and the Club is famous for its inclusive and relaxed environment, its beautiful and challenging features and its stunning views over Cork City and Inner Harbour. Douglas has hosted numerous national and international Championships and in 2019 was voted 'Best Parkland Course in Munster' by Golfers Guide to Ireland. Preferred Personal Specification: Core Service Requirements (non-exhaustive) • Accredited PGA Professional with a minimum of 5 years’ • The provision of a competent professional team - capable of experience as a Head Professional. delivering a service that meets the expectations of the Club. • Outstanding customer service attributes. • Whilst maintaining the traditions of Douglas Golf Club • Proven track record of running a successful golf integrating the latest technology and industry practice to retail operation. support the finest possible customer experience. • Evidence of inclusive and diverse coaching success. • The delivery of an excellent front of house service. • Detail orientated with excellent IT and interpersonal skills. • The presentation of a quality retail offering to include a • Ability to communicate effectively and professionally in both high-end fitting facility. verbal and written formats. • Realising through tuition programs the full potential of our • Strong recruiter and leader with the ability to manage and coaching and practise facilities. mentor staff. • Delivery of Golf Operations to the highest standards, especially • The ability to utilise the latest technology across all as it applies to member and member guest competitions. disciplines of the business to include tournaments, coaching, retail, marketing, and merchandising. In the first instance - to be considered for this opportunity please submit your CV and a Cover Letter to John McHenry, The General Manager at john.mchenry@douglasgolfclub.ie. Should you have any questions or enquiries please contact the General Manager at the above address. The closing date for the submission of application is November 30th, 2021.

November 2021

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E M P LOY M E N T O P P O RT U N I T I E S Sheringham Golf Club Fully Qualified and experienced PGA Professional Sheringham Golf Club, regularly ranked in the Top 100 in England and with aspirations to improve, is a Private Members club with approximately 800 members and has a vacancy for a fully qualified and experienced PGA Professional. This is an exceptional opportunity for a qualified PGA Professional with a focus on developing golfers of all ages as well as providing excellent customer service to members guests and visitors. We are looking for an individual, with a proven track record of coaching delivery and success, who can substantially contribute to our coaching program. You will design, market and deliver structured coaching programs both to individuals and to all sections of the club. You will be working alongside the established Head PGA Professional and fully involved in the delivery of all day-to-day pro-shop services. The successful candidate must be mature, a self-motivated high achiever with excellent interpersonal and organisational skills. Please forward a covering letter and CV detailing your experience to date and why you think you would be the ideal candidate for this position by email to gm@sheringhamgolfclub.co.uk Closing date for applications 30th of November 2021

Rosslare Golf Club An excellent opportunity for a Qualified PGA Professional/ Experienced Retailer to join the Professional Team at a busy links Golf Club in Rosslare. Main duties: Manage Retail Operations: handling, controlling, merchandising, and selling of stock. Manage Golf Operations: handling of golf bookings, enquiries, check-ins, and competition entries. Previous retail experience in stock control, pricing, merchandising, and till operation is essential. IT literacy and working knowledge of EPOS systems is also required. Excellent working conditions including seasonal flexible working hours and monthly bonuses in respect of achievable seasonal sales targets. Apply to Jamie O'Sullivan: oneeyegolfltd@gmail.com Closing date: 14/11/2021

Royal Birkdale

A qualified or nearly qualified PGA Professional is required to take on the position of Assistant Professional and join an experienced team at this busy and prestigious Private Members club. The successful candidate will engage in all aspects of club life, be an effective team member, have an interest in Merchandising, Coaching and Custom Fitting. Experience in ladies retail and ladies coaching would be beneficial but not essential. Most importantly enjoy providing an excellent level of customer service to members and visitors from all over the world. Applications by email to Gregg Pettersen, PGA Professional at proshop@royalbirkdale.com

Wallasey Golf Club – PGA Head Professional

With the impending retirement of the current Head Professional after 37 years loyal service, Wallasey Golf Club, one of the North West’s finest historic links courses, and a quickly improving Top 100 course, is seeking a PGA Head Professional, to help develop and modernise the ‘traditional’ service model into an innovative business-oriented offering, collaborating with other senior staff at the club, while keeping the Club members at the heart of all activities. • A welcoming ‘one-stop shop’ for members and visitors. • Assist with management of the start sheet, including competitions. • Processing and marketing of visitor green fees. • Developing all-inclusive coaching programmes for members and non-members of all ages, utilising modern technology where appropriate. • Operating a golf shop that provides: expert advice, regular member updates and offers, high quality custom fitting and club repair services. • Developing the game of golf through: member engagement, including playing with a full cross-section of all ages; supporting Club teams; integration of new members. • Developing mutually beneficial business opportunities, including via the Club website and social media. The successful candidate will have excellent interpersonal, communication and organisational skills and be a first-class coach with proven commercial acumen. They must possess the drive, determination and enthusiasm to play a pivotal role in the long-term development of Wallasey Golf Club. Minimum 5 years’ experience as a fully qualified PGA professional required. In return, the Club will fully support the development of the professional’s business, to ensure it can thrive and prosper in parallel with the realisation of the Club’s vision. An attractive remuneration package will be available. Application: Applications for this role are sought via a letter of application and full CV. Please submit all applications to the General Manager via manager@wallaseygolfclub.com Application Deadline: Friday 26th November Interviews: between 6th and 17th December 2021 Proposed start date: 1st April 2022 The PGA Professional

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E M P LOY M E N T O P P O RT U N I T I E S Lees Hall Golf Club have a vacancy for a highly motivated, enthusiastic, and hardworking PGA Professional who is looking to further develop their career by joining our dedicated team. A desire to provide the highest level of service to all members, and guests alike is also required. We have ambitious plans for growth and development with the perfect individual being able to help us achieve those plans. We have good membership numbers and this is part of what we believe contributes to be the “Lees Hall Experience” and our club house is warm and welcoming where our members and guests “Experience” the best of service and facilities. This varied role which includes a retail space, an indoor studio, teaching and custom fitting is an important role at this busy private members club servicing an almost 500 strong playing membership. Applicants should be well presented, approachable, friendly, and confident working in a customer focused environment. Strong communication skills, and a demonstrable product knowledge are also required. In addition, the ideal candidate will be IT literate with experience of Golf Management Software, in particular, Club V1. Applications should be made by sending your CV to clubmanager@leeshallgolfclub.co.uk Closing date for applications 23rd November

Grimsby Golf Club have a vacancy for highly motivated, enthusiastic, and hardworking PGA Professional who is looking to further develop their career by joining our dedicated team. A desire to provide the highest level of service to all members, and guests alike is also required. We have ambitious plans for growth and development with the perfect individual being able to help us achieve those plans. This varied role which includes a retail space, an indoor studio, teaching and custom fitting is an important role at this busy private members club servicing an almost 600 strong playing membership. In 2022 we celebrate our ‘Centenary Year’ which provides a great retail opportunity in the pro shop as well as many major opens and competitions. Applicants should be well presented, approachable, friendly, and confident working in a customer focused environment. Strong communication skills, and a demonstrable product knowledge are also required. In addition, the ideal candidate will be IT literate with experience of Golf Management Software, in particular, Club V1 and BRS. Applications should be made by sending your C.V. to manager@grimsbygolfclub.co.uk Closing date for applications: 15th November 2021.

The PGA National Training Academy – have 2 full time permanent positions for; Lecturer (Business & Management) and Lecturer (Degree & PG Lead for Golf Coaching) This is an outstanding opportunity to make a positive difference to the lives and careers of those in Golf, being part of a world-class Association that delivers cutting-edge education and continually strives to create a positive work environment for its’ people. The PGA is one of sports most recognisable and respected global organisations that has circa 8,000 members working in over 80 countries around the world. We deliver industry focused academic programmes for aspiring PGA Professionals and industry Professionals in partnership with The University of Birmingham and the University of Highlands & Islands. The PGA’s unique industry-leading programmes are the only education routes that lead to membership of the world’s oldest PGA. The Lecturer in Business & Management will be The Lecturer (Degree & PG Lead for Golf Coaching) will working with a dynamic academic team, delivering a be delivering a range of modules on higher education range of modules on higher education programmes at programmes at degree level and above. levels five and six. • Leading a range of coaching modules. • Leading a range of business and management modules. • Preparing, delivering, evaluating the delivery of taught • Preparing, delivering, evaluating the delivery of sessions. taught sessions. • Designing, producing, maintaining e-learning materials • Designing, producing, maintaining e-learning materials • Designing, producing, marking and coordinating • Designing, producing, marking and coordinating assessments Recruit, train, support,retain an appropriate assessments. workforce including Tutors, Assessors, markers. • Working closely with industry experts, undertaking • Supporting the delivery of coaching elements of the PGA research to help ensure learning materials remain Member Education programme. leading-edge and that programmes continue to be • Working closely with industry experts, round-breaking. undertaking research to help ensure learning materials remain cutting-edge and that programmes continue to For further details visit the PGA website be ground-breaking. https://www.pga.info/working-at-the-pga/ 60

November 2021

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E M P LOY M E N T O P P O RT U N I T I E S Virtually Golf

Bramshaw Golf Club – The oldest golf course in Hampshire Head PGA Professional An exciting opportunity to lead, develop and drive the golf business at a forward thinking, active golf club with 1200 members (36-holes, practice facility, large retail store and hotel), all the facilities a Professional could wish for. We are looking for a PGA Professional with a love for the game, who will engage the membership to ensure they enjoy their golf experience at the club. The role will focus on giving the right advice for equipment purchases and game development to all sections Men’s, ladies, seniors and our widely recognised junior section. The PGA Pro must hold an interest in playing, whilst being able to deliver quality coaching, using the most up to date methods and technology but recognise the need to treat each customer differently according to their capabilities. If you are interested in excelling within a dynamic and progressive business, leading a team, then please send a covering letter outlining why you wish to become our Head PGA Professional with your CV to manager@bramshaw.co.uk

Lincolnshire PGA Professionals An exciting opportunity has arisen in central Lincoln’s unique, newly fitted out, indoor golf venue. We offer our customers a warm, modern environment with F&B and the world’s leading technology from Foresight Sports providing entertainment and education. Our mission is to increase accessibility into the sport of golf so we are opening our doors to Lincolnshire’s PGA community and becoming a centralised teaching hub. We offer a risk-free role with minimum overheads for you to coach at our facility and build a client base using your own networks and the venue’s customers from a catchment area of over half a million people. We will work with you making sure a positive, smooth and comfortable relationship is built while your customers receive food and drink incentives and the most enjoyable experience possible. We are opening up the sport to everybody by building a platform for non-golfers into the game while developing golfers further than ever before. If you want to learn more and explore this unique opportunity, please email teamvg@virtuallygolf.co.uk with your requirements and comment on how this role may be suitable to you. www.virtuallygolf.co.uk

Supporting the relationship between PGA Professionals and the golf industry PGA PROFESSIONAL GOLF COACH WANTED YORKSHIRE LADIES’ COUNTY GOLF ASSOCIATION LTD The YLCGA Ltd are seeking a PGA qualified coach to become part of the County pathway coaching team from Spring 2022. We are looking for a coach to develop girls of varying ages with handicap ranges from 8-25 to give technical advice over a range of skills using technical support when appropriate including advice on course management and competition preparation. A proven record of working with juniors is desirable as is access to both indoor and outdoor practice facilities and golf courses within Yorkshire. A set fee will be paid for the hours of coaching. Candidates must be Safegolf UK registered and have a valid England Golf DBS.

The PGA offers a free, bespoke service designed to assist you through the recruitment process to ensure you get the right PGA Professional for your facility. The PGA has helped more than 150 golf clubs with their recruitment needs in the past two years by: Identifying roles and responsibilities Assisting with writing the initial advertisement Advice on interviewing Guidance around remuneration Developing service level agreements / contracts Mediation and ongoing support For more information contact Jessica Harrsion on 01675 470 333 or at: recruitment@pga.org.uk

Closing date- November 20th 2021 For a job description and application form please contact County Junior Organiser: Karen Fellows 07854212908 Email: karenfellows@hotmail.co.uk The PGA Professional

#makinggolfhappen

M E M B E R S I N T H E S P OT L I G H T

CAREER PATH TO DATE… I graduated from Myerscough College in 2006 after completing the BA (Hons) Management in Golf degree. After working in the shop at Eccleston Park Golf Club for 18 months, I managed to get my first breakthrough in the industry by becoming the golf co-ordinator at the Marriott Forest of Arden in 2008. During this time, I undertook the PGA Foundation Degree at the University of Birmingham and graduated in 2011. In 2010 I was offered the opportunity to work with Troon as a tournament co-ordinator at Abu Dhabi Golf Club. I was promoted to Golf Operations Manager in 2012 and was fortunate enough to work at five Abu Dhabi HSBC Golf Championships during my five years at the facility. In 2015 I took the Director of Golf position with Troon at the Royal Golf Club in Bahrain and worked there for just over three years. I was offered the opportunity to join the Trump organisation and the end of 2018 and began working at Trump International in Dubai in January 2019.

and learn from their experiences. I recently had the opportunity to travel to New York to visit the Trump-owned courses in the area. Each club was unique in its own right, and they all offer own exceptional golfing experiences, but, if pushed, my favourite was Trump National Golf Club Westchester due to the stunning Tom Fazio-designed course and the fact that I was fortunate to play 18 holes with President Trump!

BIGGEST CAREER INFLUENCES… Richard Daniels, who is the Course Leader of Golf Management Programmes at Myerscough College. Rick provided me many unique golf experiences during the three years in Preston and has since assisted and guided so many graduates in their careers due to his vast network in the industry. Karl Whitehead, who is the current General Manager at Vattanac Golf Resort in Cambodia. Karl and I started the journey together at the Marriott Forest of Arden in 2008 and have kept in close contact since. Iain Burns initially gave me the opportunity and the first break in the industry when he employed me at the Marriott Forest of Arden and his mentorship during this time was provided me the skillset to relocate internationally. Casper Schonfeldt who is the Philip Waine provides an insight into current General Manager of Trump the career choices and influences that International Golf Club in Dubai. Working alongside an experienced have taken him to his current role as and successful operator such as Director of Golf at Trump International Casper has been a privilege.

CLIMBING

THE RIGHT LADDERS

DESCRIBE A TYPICAL WORKING DAY… No two days are ever the same, which is why it’s such a fascinating position. Trump International Dubai has undergone numerous enhancement projects over the four years since it opened. A weekday would normally comprise of internal meetings with the team from each department, including the team members from our head office, and external meetings with our suppliers and partners. I also spend weekdays undertaking all my administration tasks – writing reports, SOP/ training implementation, contract renewals/ negotiations, departmental maintenance planning and commercial strategies etc. The weekend is the busiest time with events and competitions, academy group camps, along with daily play and I feel it’s important for the Director of Golf role to be front of house to meet and greet the members and guests that visit the club during this time and take the opportunity to address concerns and take onboard first-hand feedback. On occasions I’ll be fortunate enough to play with the members during special events and club activations.

Golf Club in Dubai

WHAT ARE MOST REWARDING PARTS YOUR ROLE? The most rewarding aspect of the job is working for Trump Golf in the wonderful city of Dubai while delivering the luxury golf standards in the Middle East. Our ownership group, Damac, provides the support to ensure the Trump brand standards are executed throughout the year. Being involved on the project management aspect of the business and implementing the facility enhancements each year has been extremely rewarding and it’s great to see the club growing in stature each year. Another part is having the opportunity to visit other facilities in the Trump portfolio

BEST PIECE OF CAREER ADVICE I’VE BEEN GIVEN… It’s better to be at the bottom of the ladder you want to climb than the top of the one you don’t. WHAT DO YOU KNOW NOW THAT YOU’D WISH YOU’D KNOWN WHEN YOU WERE STARTING OUT IN YOUR CAREER? Emotional intelligence in the workplace. Emotional intelligence is important at work so you can perceive, reason with, understand and manage the emotions of yourself and others. Being able to handle emotions gives you the ability to guide and help people, and it can help you be happier and more successful. It’s only now I look back and I think it’s an area of self-development which was often overlooked.

November 2021

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BRING THE HEAT

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