The PGA Professional Magazine - December 2021 by The PGA

THE OFFICIAL PGA MEMBERS’ MAGAZINE

PROFESSIONAL VOLUME 17 ISSUE 11

DECEMBER 2021

PUTTING SUSTAINABILITY ON THE AGENDA

Golf’s drive to protect the environment

STAY IN THE CHRISTMAS ‘PRESENT’

Dealing with festive stresses

INSIDE JOB

PGA Members share their perfect studio set-up

GOVERNANCE AND BUSINESS PLANNING

Is your golf club Board getting it right?

THANK YOU TO ALL OUR PARTNERS FOR THE SUPPORT YOU HAVE SHOWN THE TITLEIST BRAND THIS YEAR. WE LOOK FORWARD TO WORKING CLOSELY WITH YOU IN 2022.

IF YOU ARE LOOKING FOR SOMETHING TO DO OVER THE CHRISTMAS PERIOD, WHY NOT BRUSH UP ON YOUR TITLEIST PRODUCT KNOWLEDGE.

SCAN TO EXPLORE TITLEIST UNIVERSITY Use registration code: TitleistU

CONTENTS FEATURES

GOLF’S SUSTAINABLE FUTURE

HOW GREEN IS YOUR APPAREL BUSINESS?

The challenge should be firmly on every golf club’s agenda

Product ideas that can help golfers reduce environmental impact

INTERNATIONAL

JEFFERY JOHN The 76-year-old PGA Master Professional’s skills are as much in demand as ever

TRAVEL INSIDE THE PGA

05 06 70

ROBERT MAXFIELD This month from The PGA’s Chief Executive

MEMBERS BREAKS YOU NEED TO BOOK

TOURNAMENT EXPERIENCES

PGA NEWS A round up of what’s happening across The PGA and its regions

MEMBERS SPOTLIGHT We take a closer look at the career of TaylorMade’s Experiential Technician, Kirstin Scott

PGA RETAIL

26 31 33

Pro’s and captain’s away weekends

If you’ve never experienced a tournament with your members, then you are missing out!

WHERE TO GO IN 2022? The most popular resorts offering everything you need for the perfect trip

MENTAL HEALTH

CHRISTMAS PRESENT

TRADE NEWS Latest product launches and industry news

TRADE TALK

How to deal with the stresses of the festive season

PGA News and Features: steven.carpenter@pga.org.uk Equipment and Trade Editor: Nick Bayly Advertising Sales: commercial@pga.org.uk Recruitment Advertising: recruitment@pga.org.uk Contributors:

Crossover Technologies, Golfbreaks.com, GreenClub, Red Umbrella

Photographers: Getty Images, Adobe Stock, Production Assistant: Kelly Lewis Design: Andrew Beavis andy@whiteshadowmedia.co.uk PGA National Headquarters Centenary House The Belfry, Sutton Coldfield West Midlands B76 9PT Tel: 01675 470 333 This magazine contains images taken prior to Covid-19

Matthew Johnson, general manager of Acushnet Europe The Professional Golfers’ Association Limited accepts no responsibility for the products or services offered by the advertisers in this publication nor does it necessarily agree with any views expressed, statements or claims made by the advertisers in this publication. ©The Professional Golfers’

Dan Carter discusses his how he has managed his retail operation through the pandemic

INSIDE JOB High-tech facilities can make money all year round from coaching, custom fitting and simulator play

BASELINE PRINCIPLES The philosophy that sits behind the LPP coaching framework

MEMBERSHIP

YOUR BENEFITS A selection of special deals and offers secured for you by The PGA

RECRUITMENT

Editor: Jane Carter

COACHING

MEMBERS Q&A

THE OFFICIAL PGA MEMBERS’ MAGAZINE

PROFESSIONAL

THE GIFT THAT KEEPS GIVING The new XPOS Caddie app gift voucher feature can boost sales at all times of the year

The PGA Professional

#makinggolfhappen

SITUATIONS VACANT All the latest recruitment opportunities

Association Limited 2021 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photography and recording, without the written permission of the copyright holder, application for which should be addressed to the copyright holder (PGA). ®PGA is a registered trademark of The Professional Golfers’ Association Limited Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company 02653887 www.facebook.com/thepga www.linkedin.com/company/ professional-golfers-association www.twitter.com/thepga www.instagram.com/thepga www.youtube.com/thepga

PGA Principal Partners

Making the Business of Golf Happen PGA Partners

Centenary House, The Belfry, Sutton Coldfield, West Midlands B76 9PT www.pga.info PGA® is a registered trademark of The Professional Golfers’ Association Limited.

#makinggolfhappen

FROM THE CHIEF EXECUTIVE

s 2022 moves closer and even though we are still in very uncertain times, we can reflect on a generally positive last six months for our game. Golf continues to enjoy a boom but as an Association we are conscious along with all the other industry bodies that we cannot be complacent. There is still work to be done to ensure golf is the game of choice for many more people and PGA Professionals will be at the forefront of those efforts in the months ahead. Despite it having been a challenging year, I am proud of the way the Association and its Members have responded. We have supported you through Covid with proactive member calling, webinars, networking opportunities and ‘boots on the ground’ in the form of our Business Relationship

in the industry. This will be another focus in 2022 as we continue to support qualified Members to improve their skills, job opportunities and life/work balance. We delivered a comprehensive tournament schedule in 2021 under very difficult circumstances and we have more to announce in this area for 2022. We recognise the importance of playing opportunities for all of our Members, regardless of experience, age or gender and have some exciting plans to future proof our tournament offering for many years to come. The Association and indeed golf at large could not function in the way it does without its army of PGA Professionals. Over the past two years we believe the role of the PGA Professional has finally

Golf continues to enjoy a boom but as an Association we are conscious along with all the other industry bodies, that we cannot be complacent Officers. This level of support is now our ‘norm’ and will continue unabated in 2022. We have successfully rolled out the various classifications of Members from Coach, through to Manager and these have been well received by those wishing to specialise. Our new Business Management Group has been launched enabling industry professionals and volunteers to come under the umbrella of The PGA and this remains a focus for 2022. You can support us by recommending membership to your golf club managers and directors. We have launched Find a Golf Lesson, with 850 of you signed up and 70,000 page visits already at what is a quiet time of year. This is a fantastic promotional opportunity for all Members so please do complete your directory entry if you haven’t already. Our Education offering continues to expand and our training programme has had record numbers enrol for the 2021-22 intake. Our CPD programme supported by the PGA Learn platform has been well received by Members and is now one of the leading professional development programmes

been recognised by so many within the industry, from employers through to the equipment manufacturers, and other governing bodies and golfers, new to the game and golf club Members. You are to be congratulated and thanked for the work you have put in over the many hours at your golf clubs and businesses, often going beyond the normal duty of a PGA Professional. The response to the FootJoy ‘Thank a PGA Pro’ social campaign reflects the high regard in which so many of you are rightly held. But we cannot be complacent and it remains on all of us, Association and Members, to not only celebrate the role of the PGA Professional but also build on the legacy that Covid has left us. It only remains for me to wish you and your families the very best for Christmas and the New Year. Hopefully it will be very different to last year but whatever the next few weeks brings, please do take the time to reflect on a job well done in 2021 and a bright future ahead for the game and all who work within it - thanks in no small part to your efforts.

Robert Maxfield CHIEF EXECUTIVE The PGA Professional

#makinggolfhappen

NEWS

Moss appointed captain at Mendip Spring Rob Moss now has two golfrelated blazers in his wardrobe – one for his duties as PGA South West regional manager, the other pertaining to his role as Mendip Spring Golf Club’s latest captain. Moss, who has been associated with the club near Weston Super Mare for almost three decades, firstly as a PGA Professional and more recently a member, has begun his year in office as captain. And, although it’s not a unique scenario, it’s a rare one for a PGA pro. Moss commented: “Scott Thompson, the general manager here, sounded me out a couple of years ago and I thought he was joking. “But someone had nominated me, there was an interview which, luckily, I came through. “It’s a huge honour and I’m looking forward to the challenge.” The appointment is the latest chapter for Moss in an association that began with him arriving at the club within six months of it opening in 1992. Having worked as a professional at Mendip Spring for 25 years before taking on his current role as regional manager and joining the club as a member, his stint as captain will give him an insight into other facets of its operation. “Obviously there will be plenty of ceremonial duties for me to do, such as prize presentations,” he added. “I’ll also be on the management committee as well as the competitions and handicap committees. Thankfully I’ve got a bit of knowledge on that subject."

Bennett to lead WPGA Cup team Sarah Bennett will experience captaincy from a different perspective during her term as PGA Captain by leading the Great Britain and Ireland team in next year’s WPGA Cup. Bennett will succeed Bernard Gallacher as PGA Captain in April and has been appointed captain of the five-strong team that will contest the WPGA Cup in the USA in the autumn. Commenting on her appointment, Bennett said: “Captaining the WPGA Cup team is a huge honour at the best of times – that it coincides with my year as PGA Captain makes it extra special. “Obviously they are very different roles; I will be working as hard as possible to make a success of both positions.” Bennett has already deputised for Gallacher since being appointed PGA Captain-elect and will be well into her year of office when the WPGA Cup is played in Albuquerque, New Mexico. Team-captaincy, however, will be a new experience for the 53-year-old but she has already sought advice from Gallacher, a threetime Ryder Cup captain.

“We played golf at Wentworth a couple of weeks back which was a real treat and I hope to return the invitation in the near future,” she said. Looking ahead to the match itself, Bennett added: “This is a tremendous event for our membership and wonderful for the development of the WPGA and the women’s professional game worldwide. “I can’t wait to support our team and work with them before and during this exciting event.” Heather MacRae has already qualified for the team by virtue of winning the 2021 WPGA Championship and the quintet will be completed by the first and second in the 2022 WPGA Championship, the winner of the 2022 OCEANTEE WPGA Series, and a captain’s pick.

Find out about the future of YOUR PGA PGA Chief Executive Robert Maxfield and members of his senior team will be travelling across the UK and Ireland in February next year to host a series of Regional Member Meetings. Hosted by your Regional Manager, Maxfield will be joined by the Association’s Chairman, Alan White, Tristan Crew (PGA Executive Director – Membership Services), Richard Barker (PGA Executive Driector - Business Development) and Paul Wiseman (PGA Executive Director – Education). The senior team will reflect on another unprecedented year for PGA Members who had to cope with continued changes and challenges presented by the COVID-19 pandemic. Members will be briefed on the Association’s activity in 2021 and plans for the coming year and beyond. There will be ample time provided for Members to pose questions to Maxfield and the senior team during the formal meeting or in a less formal setting over lunch, which will be provided. Full list of 2022 Regional Members’ Meetings:

REGION

DATE

VENUE

North region

10th February

Pleasington GC

Midland region

11th February

Kings Norton GC

Scotland

14th February

Gleneagles

Ireland

15th February

Roganstown H&CC

East region

16th February

Bishop’s Stortford GC

South region

17th February

Kingswood G&CC

West region

18th February

Bristol GC

Further details, including a full agenda for the Regional Members’ Meetings and how to register, will be revealed in the coming weeks via your weekly PGA Connect newsletter.

December 2021

www.pga.info

NEWS

The PGA recognises Cochran's work The PGA Training Academy has officially named one of its education suites after Dr Alastair Cochran – widely acknowledged within golf research as one of the greatest influences on the modern game. The naming of the ‘Cochran Golf Science Suite’ is in recognition of Alastair’s contribution to the world of golf science, and the invaluable support he has offered The PGA over many years. Alastair, 92, has worked as a consultant for several top golf brands including Titleist (Acushnet) and Callaway Golf, but he is more commonly known by golf academics for his golf research title, ‘The Search for the Perfect Swing’. First released in 1968, Alastair’s book remains one of the seminal pieces of work that has applied scientific methods to study the game of golf. It continues to be referenced today by scientists, educators and practitioners across the world of golf. David Colclough, Head of Coaching and Sports Science at the PGA, said: “Alastair’s knowledge and understanding of subjects that we cover within our golf coaching, sports science and equipment technology modules, gives us the reassurance that we are developing PGA Professionals with sound knowledge of key principles in those areas. “Even today, where we have had the chance to honour him, and thank him for all he has done for golf and for The PGA, he’s still keen to pose searching questions of the staff in the Academy.” After being educated at George Heriot’s School and Edinburgh University, Alastair studied Physics and Nuclear Physics on his way to his PhD. His working career was primarily in academic institutions (Royal Military College of Science, Liverpool and Aston Universities) and industrial research (Ferranti and Atomic Energy Authority). In mid-1960’s, Alastair took a four-year interlude to become the Director of the Golf Society of Great Britain’s panel of scientists, studying the golf swing and related matters. Besides co-ordinating the whole project and co-authoring the resulting book - ‘The Search for the Perfect Swing’ - Alastair also carried out much of the theoretical work and mathematical analysis. Although returning to work in academia, he continued to be involved in golf equipment related consultancy, firstly with Titleist, followed by The Royal and Ancient’s Equipment Standards Committee and finally Callaway Golf. In 1990, along with Co-founder, Dr Martin Farrally, Alastair instigated the first ‘World Scientific Congress of Golf’, which was held in St. Andrews. The conference has subsequently gone around the world, providing a platform for researchers and practitioners to collaborate in person.

59club extend PGA Partnership The PGA has extended its Partner agreement with leading customer service analysts 59club. 59Club is regarded as the industry standard for measuring and comparing customer service levels and analysing key revenue streams for golf facilities. The company provides performance management solutions and global data to the golf facilities, helping them to elevate sales performance and the customer experience. As part of this new three-year extension, through extensive investment from The PGA, the Association and 59club are able to offer a considerable number of direct benefits to its Branded Property ‘family’. These benefits include: mystery shopping, testing of PGA National Courses and Academies, access to a bespoke PGA portal as well as e-learning and training resources, plus exclusive networking opportunities with other PGA Branded Properties. In addition, all branded properties will receive dedicated points of contact from both PGA and a local 59club representative to ensure opportunities are maximised. Commenting on the new agreement, Richard Barker, PGA Executive Director – Business Development, said: “We truly believe that the services and education 59club offers golf clubs and resorts around the world are second to none, consistently improving the golfing landscape. Investing in this partnership allows us to offer further benefits to our family of PGA Branded Properties, allowing them to continue to develop and advance to continue to be sought after golf clubs and resorts.” Simon Wordsworth, 59club CEO, added: “With member insight being so incredibly valuable, we’re thrilled that our industry leading services are able to help PGA Branded Properties add further value and improve their proposition to members.”

Popular Kent coach passes away after cancer battle The PGA is saddened to report that PGA Member and Kent Golf Academy Coach, James Marshall, has passed away following a long and brave battle against cancer. A statement on Kent Golf’s website read: “Having worked extensively with Kent Golf in the County Academy Programme, James went on to become one of the first Kent Golf Approved Junior Academy Coaches establishing his boys academy at the

The PGA Professional

#makinggolfhappen

Sidcup Family Golf Centre in early 2019. “James will be sadly missed by us all at Kent Golf and our sincere condolences to his wife Lisa, his two daughters and his family and friends.” A funeral for James will take place at Bluebell Cemetery, Old London Road, Halstead, Sevenoaks, Kent (TN14 7AE) on Tuesday 21st December, 2021 at 12.30pm.

NEWS

TopGolf pros support R&A female participation campaign

Five debutants set for Swingzone There will be five new faces joining the 29-strong team of PGA Professionals who will once again provide free coaching lessons throughout the 150th Open Championship at St Andrews. While the world’s elite battle it out for the Claret Jug on the famous Old Course, PGA pros will be delivering thousands of 15-minute lessons to spectators across eight days at The R&A Swingzone. Among the new faces at next year’s Open Championship is Zoe North. The 29-year-old, who is based at Rugby Golf Club, Warwickshire, said: “Being part of this team means such a lot to me. It gives me the ability to hopefully inspire those attending to give golf a go themselves, and maybe take up the sport in the future.” Thomas Devine (Oulton Hall Golf Academy), 31, is also making his debut. He commented: “I’m looking forward to meeting and chatting to lots of new golfers - if we can inspire some new golfers to come and try this great game, then that would be awesome.” Stuart Fisher (Portpatrick Dunskey Golf Club) is another debutant relishing next year’s Open Championship. He said: “I’m really excited for the unique challenge of a conveyor belt style of lessons where you get a fresh client every 15 minutes, quickly trying to identify their weaknesses and diagnose them all in a short space of time.” There will also be few familiar faces at St Andrews too, with PGA Captain Elect Sarah Bennet, joining PGA Master Professionals Peter Ball and John Mulgrew as part of the 29-person team. Allan Martin, PGA Coach Education Manager – Scotland and organiser of the R&A Swingzone, added: “The 2022 team may see the nurturing of a future Open Champion, whilst the continuing coaching legacy of the PGA Professional will be apparent in the coaching journey of many of those competing in the 150th Open.”

Topgolf and The R&A are collaborating to offer several discounted women and girls coaching sessions from PGA Professionals to support the governing body’s #FOREeveryone campaign, as part of its wider Women in Golf Charter initiative. The sessions aim to inspire and motivate women golfers, providing them with the practical skills they need to play golf, while also showcasing it in a more positive and inclusive light. They will also highlight the many physical and mental benefits playing golf provides – including exercise, socialising, and the thrill of competition. Coaching sessions, which will be delivered by a host of qualified PGA Professionals, are taking place at Topgolf’s Chigwell, Watford and Surrey venues and are bookable online at a discounted coaching price of just £5 per person. Topgolf’s #FOREeveryone coaching sessions in the new year: - Monday January 10th – 11am and 6pm - Friday February 4th – 11am - Thursday March 3rd March – 11am - Thursday March 3rd March – 6pm Andrew Agnoli, PGA Professionals and Head of Topgolf Coach UK, commented: “Golf is a game for everybody, and Topgolf is a great steppingstone for those who have never picked up a club and want to come along and have a go. "Partnering with The R&A on the #FOREeveryone initiative, it’s great that we’ll be able to offer aspiring female golfers discounted sessions for the chance to come and learn the sport from our team of professionals." Phil Anderton, Chief Development Officer of The R&A, added: "The R&A is continuing to demonstrate its commitment to creating greater equality across golf, and we are thrilled that Topgolf, as signatories of the Women in Golf Charter, are supporting the #FOREeveryone campaign to drive tangible change. “As well as inspiring more women and girls to get involved in the sport, we also want to challenge and combat the misconceptions non-golfers may have about golf, including that it can only be played on an 18-hole course, and we hope these #FOREeveryone sessions at Topgolf venues will aide this even further. It’s been great to see such an increased demand and heightened interest in women’s golf over the last year, with the number of women playing in all formats having gone from 16% to 28%. We hope to see participation continue to grow for many years to come.”

PGA Branded Properties win big at World Golf Awards PGA Branded Properties The Belfry, Modry Las, Aphrodite Hills and Oaks Prague were big winners at the 2021 World Golf Awards. PGA National England (The Belfry) was announced as the ‘World’s Best Golf Hotel’ for the fourth year in a row at the eighth annual Gala Ceremony held in Dubai last week (October 28). The Brabazon Course was also named Europe’s Best Golf Course. The PGA National Czech Republic at Oaks Prague was named ‘Best Golf Club in the Czech Republic 2021’. It is the second consecutive year that the Kyle Phillips-designed course, located to the south-east of Prague, has been awarded this accolade.

Aphrodite Hills (PGA National Cyprus) took home the award for ‘Cyprus’ Best Golf Hotel’ for the second year running, and Modry Las (PGA National Poland) won the award for ‘Poland’s Best Golf Course’. Guy Moran, Head of Property and Development at The PGA, commented: “The recognition of excellence for four of our PGA Branded Properties is testimony to their fundamental qualities of design, operations and service. The PGA is proud to work closely with each award-winning property and we hope many of our Members will take the opportunity to visit each themselves to experience world class golf and hospitality.”

December 2021

www.pga.info

2.5

PRO

JACKET

TA K E N O C OV E R Introducing the SensorDry ® Series, a range of performance waterproof suits engineered for protection in the harshest of conditions. Each style is designed with specific features for all golfers and climates, so that there’s no need to take cover.

NOW AVAILABLE AT YOUR LOCAL PING STOCKISTS

AND SENSORDRY® ARE REGISTERED TRADEMARKS OF KARSTEN MANUFACTURING CORPORATION.

NEWS ON THE MOVE The latest PGA Member appointments. After 17 years at Bury Golf Club, Gary Cope has started a new chapter in his career as the new head professional at Whitefield Golf Club. Also in the North region, Robert Brown has joined Performance Managed Golf as their head teaching professional, Richard Law is Low Laithes Golf Club’s new head assistant, and Kieron Gaskell is a teaching professional at Willow Valley Golf. In Scotland, Chris McQueen is now part of the coaching team at Gleddoch Golf & Spa Resort and Scott Garrett has moved to Affordable Golf – Kilbrane. Robert Ralph has left Minchinhampton Golf Club after more than 11 years to join the coaching team at the Tony Valentine Golf Centre. Elsewhere in the South region, Louis Boston has launched LB Golf Coaching and Stuart Archibald is the new head professional at Gloucester Golf Club. The Wisley has hired Ian Cox as their new director of golf, while Robert Sculley is the new PGA Professional at Royal Ascot Golf Club. Also in the South region, Stuart Cartwright is the new director of golf instruction at Precision Golf and Elliott Owens is now a head professional at Nevil Golf Club. Wentworth Club has hired John Blanch as its new club manager and Adam Souter is Burford Golf Club’s new head professional.

Hawkings releases instructional book Having been teaching golf for well over 30 years, Graham Hawkings, Head Golf Coach at Malvern College in Worcestershire, often had students saying ‘you ought to write a book’. The opportunity to finally sit down and write one came about due to the COVID19 pandemic. Less than two years later, Hawkings can proudly call himself an author with the release of his first book, ‘Default Golf: Finding David’ in December 2021. At first, the name might seem a little strange, but Hawkings reveals that it is actually a nod to Michelangelo’s iconic Statue of David, which he regularly uses as a metaphor for a golfer’s swing. He explains: “The solid piece of marble that Michelangelo started with already contained the Statue of David: all he had to do was search and uncover it by chipping away. “Every golfer has their default golf swing, one that comes most easily and natural to them. This is the solid piece of marble from which you will

chip away until you find your David.” Throughout the book, this underlying theme remains, inspiring the reader to maximise the skills they already have. Hawkings is incredibly fond of a metaphor, which you can tell from the title of his book, and he explains that his coaching philosophy is similar to a jigsaw puzzle. He continued: “Your golfing fundamentals are like the corners of a jigsaw puzzle. You put all of the corner pieces in place to begin with, because this allows you to make quicker progress. Then eventually, as the pieces become fewer, it starts to come easier.” Describing golf as just a simple ‘ball and stick game’, Hawkings hopes that his more straightforward approach within the book can help golfers become the best golfing version of themselves - finding their David. Visit https://amzn.to/3ptwYdN to pre-order a copy of ‘Default Golf: Finding David’

Shopportunity knocks for Hunt Christmas has clearly come early for Toby Hunt in terms of the calendar and his career as he became one of The PGA’s youngest head professionals. Hunt, 28, is the new head professional at St Mellons Golf Club to end a year of two extremes for the 28-year-old. Having had to cope with the practical and emotional aspects of losing his grandfather and caring for his ailing grandmother in its first half, the Welshman went on to enjoy a purple patch of form on the golf course in the second. “It kicked off when I went to Scotland to play in the PGA Professional Championship at Blairgowrie in June,” he recalled. “It was a week to the day

after my grandfather passed away. That was really tough to take, and I went there expecting to miss the cut as I’d hardly played and not done much practice. “Lo and behold I went out on day one and was nineunder through 13 holes and broke the course record.” Hunt eventually finished eighth and as his truncated season unfolded, he won the PGA South West region’s Order of Merit for the first time. Now he has succeeded Barry Thomas as head pro at the club on the cusp of Cardiff in what is the latest chapter of an association that began almost two decades ago. “I joined St Mellons when I was 10,” Hunt explained, “and began working for Barry

on a part-time basis when I was 18. I turned pro at 19 and did my PGA straight away. "Once I completed that Barry wanted me to play and I’d help out in the shop when I was needed. I did some coaching but prioritised playing. “We had a unique relationship and he’s always been brilliant with me – he’s been my coach as well and never charged me for a lesson. He didn’t really charge me for any clubs either! “I plan to continue playing and the club want me to,” he added. “It’s good for their profile – the vice-captain said he wanted me to play because the club’s name was at or near the top of most leaderboards."

December 2021

www.pga.info

NEWS ON THE MOVE Victorious 2015 GB&I PGA Cup Captain Jon Bevan has joined the Sena Golf Academy Turkey in one of a number of moves overseas.

Golf Foundation launches new school programme The Golf Foundation has announced details of a new approach in supporting PGA Professionals to deliver golf in their local primary schools. The charity’s aim is to support 1,000 schools during the next five years through its new Primary School Programme. The programme, delivered with the support of PGA Professionals, will allow local children to have a quality golf experience at school that is fun, positive and gives them the confidence to either continue with golf now or revisit golf in the future. The Primary School Programme package includes a Golfway equipment bag for the school to keep, valuable resources (which the Golf Foundation will send), and five sessions delivered by the PGA Professional golf coach. The Golf Foundation will provide all the resource material to the school and coach (programme, training and certificates) plus a £250 grant towards the

coaching cost and equipment. If you are a SafeGolf accredited PGA Professional who already delivers golf in schools, have delivered golf in schools in the past or have never delivered golf in schools, you are all welcome to get involved with the campaign. PGA Members interested in getting involved should get in touch with the Golf Foundation. There needs to be a link between you and a local school and if there isn’t one, the Golf Foundation can link you up. You will need SafeGolf accreditation and be prepared to promote the programme into your local school(s) and introduce yourself as the local PGA Professional. A simple School Club Agreement will need to be completed and the Golf Foundation will send you more information on all the next steps. For more information visit www.golffoundation.org

Nominations open for 2022 England Golf Awards Two new categories have been included in the England Golf Awards 2022 to help reflect positive changes in the club and amateur game. In addition to long-standing and popular categories such as Club of the Year, Coach of the Year and Volunteer of the Year, the public may now put forward candidates for a Women and Girls Trailblazer award and the title of Diversity and Inclusion Champion. Nominations for the awards, sponsored by adidas Golf, will close at midnight on 19th December, 2021. The online England Golf Awards will take place on Wednesday, 20th April, 2022 and will be broadcast live on the England Golf YouTube channel. The 10 categories open now for public nomination are as follows: Women and Girls Trailblazer; Diversity and Inclusion Champion;

The PGA Professional

Club of the Year; County of the Year; Sustainability Project of the Year; Volunteer of the Year; Young Ambassador of the Year; Participation and Development Coach of the Year; Tournament Venue of the Year; Lifetime Achievement Award. An esteemed panel of judges drawn from a wide range of backgrounds in the golf industry will study each nomination closely before drawing up a shortlist in each category and then selecting the 10 section winners. England Golf CEO, Jeremy Tomlinson, commented: ""I’m sure we’ll be inundated with nominations for all the categories and, based on last year’s responses, I can’t wait to read the inspirational stories and showcase them to a wider audience." Visit englandgolfawards.org to find out more and to make a nomination.

#makinggolfhappen

Zack Saltman is now a club professional at Dubai Hills Golf Club, while Darran Bird is now part of the coaching team at Germany’s Golf Park Dessau. Golf Emmental, Switzerland has hired Joanne Walley as a teaching professional and Stephen Kennedy has left Golf Club an der Schlie after more than 10 years to join Stenerberg Golf Club Ewan Hoggarth is joined the Chee Chan Golf Resort in Thailand as their new head professional, while Peter Bailey has taken up a new postion as a golf coach at the Ghala Golf Club in Oman. In the Midlands, Peter Kingsley has left Motocaddy UK to take up an area sales manager role with Ping Europe Ltd. One move in Ireland sees Mark Sutton join Corrstown Golf Club, while in the East region, Nathan Day is now a golf operations supervisor at Berkhamsted Golf Club. *Correction: John Bandurak is the new head professional at Broadlands Golf having left Bloxwich Golf Club. Sarah Walton is a golf and teaching Professional at North Sound Golf Club, Caymen Islands. If you would like to feature in this column send your details to membership@pga. org.uk.

NEWS

Lawrence’s learning curve at Culford By Tony Rushmer

Dodd at work in the indoor studio at Culford School where he has been key to the rapid development of a successful golf programme

IT all started with just three golfers back in 2015. Six years later and PGA professional Lawrence Dodd is now presiding over a programme at Culford School that delivers golf to 85 pupils every week of term time. The story gets better. Dodd oversees a talented team of young golfers that includes an England Under-16 international who plays off plus-4 and has three other scratch golfers. Among those also being taught the sport across all levels are eight Germans, five Spaniards, three Chinese, two Mexicans and a Russian. It’s no wonder they’re from coming near and far to enjoy golf at Culford. The infrastructure for this Suffolk independent school’s golf programme is magnificent. On-site, there’s an outdoor range – which includes covered bays – and a state-of-theart indoor studio with Trackman and video capture tech. Plans are afoot for a bespoke short-game practice area to be installed in 2022. Golf club-wise, Culford has an alliance with nearby Flempton Golf Club, while it also has regular access to Royal Worlington and Newmarket Golf Club. “It’s quite a machine that’s going on at the moment,” says Dodd, whose pupils are aged 7 to 18. “My goal is that every shot required on a golf course, we can teach it at school.” Dodd, 38, was raised just a few miles down the road in Bury St Edmunds before studying at the University of Tennessee

Dodd also regularly calls on other PGA professionals from Suffolk. “We’ve created quite a nice network,” he explains. “I actually use another four PGA professionals from surrounding golf clubs to come in and help with the coaching. “It really is very much a PGA product. For me, the skill set the PGA course has brought, in terms of covering all areas of golf, is really important for these pupils.” As well as the best coaching he can provide, Dodd is also focused on giving students as much competitive golf as possible. That means sourcing a busy fixture list and one player who has thrived in the Culford set-up is Tyler Weaver. In October, the 16-year-old won a national singles competition for independent schools, staged at the Berkshire Golf Club. In the same month, he shot an eight-under round of 64 in a Suffolk competition at Hintlesham. Those are the latest career highlights for Dodd’s very promising pupil in the year he received England Under-16s recognition. “Tyler really is a great prospect,” says Dodd. “He hits the ball like a laser beam, very straight. He is now getting very long – his standard driver swing is round about 120 miles an hour. He’s very much geared up for the modern game. My role is to try to guide

and then embarking on a short career as a Tour professional. He played predominantly on the Challenge Tour, while also making a handful of European Tour starts. But by 2015 he had taken a different route, qualifying as a PGA professional and working at Bury Driving Range. It was there that Dodd was approached by Culford – not that he initially knew that he was being ‘interviewed’ by its assistant head David Watkin, who was part of the school’s tennis programme launch some years earlier. “David had come to see me at the driving range, had a few lessons without letting his plan out – and then discussed it with me afterwards,” says Dodd. “It was a no brainer, really. I was Dodd at work on the range with a Culford School pupil. looking for something different. I’d never been to Culford but I’d heard about him and mentor him through the potential it and knew that sport was something they obstacles that may come in his next few pushed. As soon as David unpacked his ideas, years.” I was all in.” As well as his coaching successes, Dodd The golf offering – during school hours has also been playing with distinction in the and also extra-curricular within the student East. In 2021 he came second in the regional activities programme – is just about all order of merit as a result of two top-three encompassing. Pupils can receive one-to-one finishes and a further top-10 performance. tuition with head of golf Dodd or Culford’s Given Dodd’s boundless enthusiasm assistant professional Charlie Sadler, a for every project he tackles, there’s little final-year PGA trainee. There are group chance of him letting his own game slide coaching sessions and there’s strength and in 2022. For at Culford School, his skills and conditioning with tailored programmes for personality have really come to the fore. individuals that are drawn up and conducted “It’s such a great environment to be in,” is under the eyes of fitness specialists. his assessment. “I absolutely love it.”

December 2021

www.pga.info

NEWS

St. James’s Place become title sponsor for Europe’s largest pro-am

The PGA is delighted to announce St. James’s Place – one of the UK’s leading providers of financial, investment and tax planning advice - as the new title sponsor of the Association’s National Pro-Am Championship. St. James’s Place, who became a PGA Principal Partner in June this year, has signed a four-year agreement which will see the competition renamed the St. James’s Place National Pro-Am until 2025. The FTSE-100 firm’s clients consist of individuals, families and business owners spanning all age ranges. The company ethos is built on a commitment to achieving the best possible outcomes for clients and ensuring they are well served by a face-to-face, relationship-based approach. Hundreds of golfers from across the UK and Ireland are expected to compete in the St. James’s Place National Pro-Am. On offer for amateurs who win their club qualifier and then successfully partner their PGA Professional to victory in one of 12 spectacular Regional Finals, is an all-expenses paid trip to Turkey for the Grand Final. This year the Grand Final returns to the prestigious PGA National Turkey at Antalya Golf Club. The five-star venue in Belek will welcome the 12 Regional Final winners from 9-13th December, 2022, who will compete over 36 holes on the PGA Sultan course to determine the St. James’s Place National Pro-Am winners. Commenting on this exciting new era for the St. James’s Place National Pro-Am, Richard Barker, PGA Executive Director – Business Development, said: “We are delighted to announce St. James’s Place as the new headline sponsors of the PGA National Pro-Am Championship. “This is a very unique event in that it allows amateur golfers the opportunity to team up with their local PGA Professional and represent their club in a national event. We look forward to this year’s tournament and I wish each and every competitor the best of luck.” The St. James’s Place National Pro-Am is open to both male and female amateurs aged 18 or over who will complete to be crowned St James’s Place National Pro-Am champions.

The PGA Professional

#makinggolfhappen

There are also significant prizes at stake with the top five PGA Professionals earning a share of an increased prize fund of £46,000. This year The PGA is delighted to welcome back OCEANTEE as the official supplier to the St. James’s Place National Pro-Am. OCEANTEE will supply tees for all competitors at all 12 Regional Finals and the Grand Final. The exciting line up of Regional Final venues will start next year at Sherwood Forest Golf Club, Mansfield on 25th July, and finish at Kings Hill Golf Club, Kent on 28th September. Full list of Regional Finals:

Regional Qualifier

Date

Venue

Midlands A

25 July

Sherwood Forest

Scotland

9th Aug

Montrose

North A

12 Aug

Harrogate

South West A

15th Aug

Cumberwell Park

Ireland

15 Aug

Seapoint

North B

2nd Sept

Clitheroe

South A

6 Sept

West Surrey

South West B

13th Sept

Broadstone

East A

13 Sept

Orsett

East B

22 Sept

Thetford

Midlands B

27th Sept

Enville

South B

28 Sept

Kings Hill

Grand Final

9th – 13th Dec

Antalya Golf Club, Turkey

Further information about the 2022 St. James’s Place National Pro-Am, including the entry process, will follow in the New Year.

F E AT U R E

GREENCLUB DELIVERS GREEN SOLUTIONS FOR GOLF’S SUSTAINABLE FUTURE Take out a certain virus, there are few subjects that have created as many headlines across the world in 2021 as the issue of the environment and sustainability.

Liam Greasley (GreenClub CEO) 14

Paul Cuddy (GreenClub Founder)

Mike Gray (Manager UK) December 2021

www.pga.info

F E AT U R E

Aware that every golf club and venue is different, with each having their own individual needs, the company has ignored the temptation to adopt a ‘one-size fits all’ approach in favour of creating individual roadmaps to help ensure clients maximise their sustainable energy credentials and, ultimately, fulfil their aim of achieving Net Zero

gainst the backdrop of last month’s COP26 climate change summit in Glasgow and the alarming rise in business gas prices – where some customer rates have risen by 250 per cent since January and as much as 70 per cent since August – awareness for improving the global environment has never been greater. With any world leader worth his own salt having their say on the matter before, during and after the conference, it was somewhat inevitable that the spotlight would fall on golf in the aftermath after Glasgow. Rory McIlroy has revealed that he has already ‘done his bit’ recently, spending an undisclosed amount of money offsetting his carbon footprint after travelling hundreds of thousands of miles to tournaments each year by private jet.

For someone like McIlroy, such a donation is hardly going to leave a hole in his pocket. The actions of the four-time Major winner could even be dismissed as ‘box ticking’ and a token gesture, but how do golf clubs go about the task of meeting their environmental obligations and adopting responsible every-day green solutions for their business that not only deliver greater efficiency but also save money? The answer could be much closer than you think in the form of GreenClub, a specialist sustainability consultancy business that works with the golf and leisure sector to help venues to realise their sustainability goals. Sustainability, in the general context of the subject area, is naturally attributed to environmental issues and the fact that we all need to be “doing our bit” for

The PGA Professional | #makinggolfhappen

the planet. But GreenClub likes to run a parallel line against this as well which is focused on the sustainability yours and your venue’s business, and their service offering is very much focused on this area which has a genuine commercial upside. A principal partner of The PGA, the business is committed to promoting longterm sustainability and achieving Net Zero operations, and their objective continues to gather pace on several fronts. As well as their consultation services to assess current and future needs of any business as they seek to reduce their carbon emissions, venues can also look to become generators of their own on-site green renewable energy to meet business needs today and in the future. GreenClub chief executive, Liam Greasley, said: “Our ambition is to deliver PGA Members and their clubs with the

F E AT U R E

GREENCLUB’S 10 simple tips to promote a greener future and help reduce your bills:

• Switch off the lights and switch your bulbs to LED. • Switch off “standby” appliances. When replacing old appliances, look for more energy efficient ones. • Check that the fridge and freezer thermostats are at their most efficient setting and defrost regularly to maintain efficiency. • Turn down the heating – even just one degree will make a difference. • Be smart on water usage. Fit regulators on taps, showers and toilets so water can’t be left running. • Check your building insulation and reduce draughts by closing doors and curtains. • Use a smart meter to monitor energy usage. • Encourage and incentivise your customers to car share ….. or cycle to your venue. • Source the produce you require for your venue locally. • Cut down on single-use plastics and use wooden or recycled golf tees. 16

advice and resources required to future proof their businesses and to meet the environmental challenges the industry is facing. We want to partner with people who see the importance of tackling this issue today and to engage with as many clubs as possible. Delay will mean that, like utility prices, making your club sustainable in the future could be a more costly proposition. Aware that every golf club and venue is different, with each having their own individual needs, the company has ignored the temptation to adopt a ‘one-size fits all’ approach in favour of creating individual roadmaps to help ensure clients maximise their sustainable energy credentials and, ultimately, fulfil their achieving Net Zero.” Founded by successful PGA Member Paul Cuddy, GreenClub has a wealth of expertise to call upon including Greasley and Mike Gray, both former commercial directors of the PGA. GreenClub’s structural roadmaps are based on four key pillars: • Sustainability: GreenClub helps businesses move forward with a clear strategy to achieve Net Zero, energy efficiency and enhance profitability. This is done by: a comprehensive audit and survey; understanding current usage and operations; a review of infrastructure and plant, understanding what fuels are used, where they’re sourced from; detailing waste, water and paper usage; cost-benefit analysis and market comparisons. • Innovation: Technology is a fastmoving business, and key to having productive and efficient energy provision. Many golf clubs are looking at installing Electric Vehicle Charging points or battery storage solutions

to charge hybrid and fully electric greenkeeping equipment. GreenClub has experts in this area to advise on manageable solutions. • Accreditation: GreenClub is recognised by Golf Environment Organisation (GEO) Foundation as a ‘Sustainability Innovation and Solutions provider’ connecting clients with the growing sustainable golf community. • Generation: Reliance on the grid is no longer the way forward for businesses, and there’s more than one way to power up a venue. GreenClub helps to navigate this complex area with simple solutions. ❍ Identify and repurpose unused roof or land space to generate on-site renewable energy. ❍ Recent changes in legislation enables venues to become generators of their own green, renewable energy. ❍ Viable alternatives to reliance on the grid that will reduce overheads and dependency. ❍ Meet your own electrical capacity requirements today and for the future. ❍ Wind and solar can be expensive but GreenClub can present fully funded schemes, financed and purchased solutions. Launched last autumn and initially operating in Great Britain and Ireland, GreenClub has enjoyed a memorable first 12 months and, after securing partnerships with a number of highprofile names in the golf industry, already has plans in place to expand into Australia and USA, which provides access to 24,000 golf clubs.

December 2021

www.pga.info

Mark Smith - PGA Professional Stamford Golf Club

Graphic Designer Business Development Consultant Central Invoicing Executive Buying Terms Manager EMP Marketing Editor

Foremost Golf For more information contact our Membership Team +44 (0) 1753 218 891 • membership@foremostgolf.com

GREENCLUB LITE Taking the first step is often the most challenging and that is why we’ve devised the “GreenClub Lite” package, so you can cost effectively begin your “net zero” journey and begin to understand the ‘art of the possible’ for your club. Starting your “net zero” journey isn’t just about carbon emissions, it’s also about future proofing your facility in preparation for the changes that are just around the corner and about saving money. With commercial gas and electricity prices rising by as much as 250 per cent in some cases since the start of the year, clubs also need to find more innovative ways to manage their energy requirements in future.

“GREENCLUB LITE” • Environmental Policy Statement (EPS) – Your commitment to improving environmental performance. • Business Overview Information (BOI) – Comprehensive online overview of your club’s operations. • Basic Desk Top Survey (DTS) – Review of your club’s entire estate to identify opportunities to generate your own on-site renewable energy. • “GreenClub Lite” Accreditation – To promote the fact that your club is committed to environmentally responsibility. • “GreenClub Lite” Report - Outlining key findings and recommendations for next steps. • ‘GCL’ Community - Receive regular updates and e-newsletters. • “100% of fees paid for GreenClub ‘Lite’ will be deducted from any relevant fee for GreenClub ‘Premium” For further information, visit call 0800 999 1904, email info@greenclub.energy or visit www.greenclub.energy 18

In addition, GreenClub has formed an exciting new partnership with GEO Foundation for Sustainable Golf which will see the two organisations collaborate closely to promote sustainability across a range of different platforms and markets, commencing in the UK. As well as driving increased awareness for sustainability through newsletters and print, digital and social media, the new collaboration will see GreenClub align their advisory services with the online OnCourse® programme for sustainable club and course management, as well as the recognition GEO provides for sustainable golf – spanning nature, resources, communities and climate action. They will also work together at a variety of events including webinars and conferences. Jonathan Smith, founder and executive director of GEO Foundation, added: “It is imperative that the golf industry works collaboratively to deliver innovative solutions for climate action. We are excited about GreenClub joining the growing number of partners who provide innovation and services for sustainable golf and, in particular, helping more clubs and facilities on their sustainability journey.” Prestigious venues such as the London Golf Club, host of the Cazoo Classic on the European Tour this summer; Roganstown Hotel & Country Club, recent host of the Irish PGA Championship; and Portmarnock Golf Club, founded in 1894 and host to the

December 2021

www.pga.info

As a business, it feels like we’ve done quite a lot with regards to sustainability but there must be more to it than planting trees and changing the types of light bulb we use. We have to do more.

Irish Open on no fewer than 19 occasions, are just three of the venues who have recognised the benefits of working with the specialist environmental consultants to further their Net Zero ambitions. “I believe we all have to take this seriously, both at London Golf Club and golf in general,” said Stephen Follett, chief executive of London Golf Club. “It’s also about future-proofing the business. We were having some recent discussions about electric vehicle charging points – we plan to have six at the moment but do we need more? I think we will. I also discussed greenkeeping machinery with Toro and they think every piece of machinery will become electric in the next 10 years. “So that got me thinking about everything and alternative power sources. “As a business, it feels like we’ve done quite a lot with regards to sustainability but there must be more to it than planting trees and changing the types of light bulb we use. We have to do more. “We already have a lot of trees here, so what more can we do? We have to think bigger.” Noel O’Flaherty, captain of Portmarnock Golf Club, said: “The environment is something that everyone’s aware of and, as one of Ireland’s premier golf clubs, it’s important that Portmarnock is leading the way on such a crucial and farreaching topic as this. “There are a few things that the club has

done in recent years to help conserve the environment, such as drawing up ecology plans for wildlife and protecting certain areas of land, but there is a lot more that we can be doing which is why we turned to GreenClub. “We are looking at a number of areas, both in the short and long-term, including electric car charging points, improved recycling of plastic and glass, a substantial investment in greenkeeping equipment and renewable energy. “It’s going to take time to implement and we don’t know whether we can achieve carbon neutrality within three years but that is the ultimate goal.” Ian McGuinness, managing director at Roganstown Hotel & Country Club, added: “Sustainable energy provision and a greener approach to all elements of Roganstown infrastructure is very important to me and the whole team here. We were one of the first golf resorts here in Ireland to install a wood chip burner, rather then rely on LPG gas, and alongside the 60,000 trees we’ve planted in the past few years, we’re at a great starting point to begin our journey with GreenClub. “In order to secure success for the business in the future, it’s imperative that we have a coherent environmental strategy moving forwards, and GreenClub can help us to deliver this in an efficient, responsible way so that we can reap the rewards in the future.” For further information, visit www.greenclub.energy.

The PGA Professional | #makinggolfhappen

The following are key considerations for every business to achieve greater sustainability. 1. Energy use and costs 2. Review of infrastructure and plant 3. Heating, lighting and air quality. 4. Smart eco-property management. 5. Consumables, waste and water management. 6. Procurement 7. Onsite green renewable electrical energy generation. 8. Battery storage. 9. Electric vehicle, golf carts and greenkeeping equipment charging solutions. 10. Energy and sustainability strategies. 11. Training and education. 12. Communicable environmental policy.

You became a golf coach because you’re passionate about the game. Well stand by. We’re about to up your game. One state-of-the-art booking platform One outstanding coaching tool One simple payment portal One outlet to share libraries of content One easy way to share your social media One accounts platform built in for you One more way to retail your products OneXp™

Get OneXp™ OneXp™ launches on 14 Dec 2021. Sign up for a free 30-day trial at OneXp.co.uk

Your business, as a sports professional, managed!

Booking & scheduling Take full control of your coaching diary, managing bookings, availability, pricing and promotions. Easy for you. Easy for your customers.

Split screen video coaching OneXp™ developed one of the world’s most sophisticated coaching tools, offering split screen video capture with dual phone synchronisation and voiceover functionality.

Payment portal Online payments, price adjustments for promotions and packages, receipts, reports, simple accounting support, and so much more – letting you coach, and OneXp™ manage.

OneXp.co.uk OfficialOneXp

I N T E R NAT I O NA L

IT WILL ALWAYS BE A GAME OF LINES AND ANGLES PGA Master Professional Jeffery John has enjoyed a 50-year career in the golf industry, learning his trade from many of the game’s greats before travelling the world dispensing his simple, yet effective coaching advice to generations of players of all ages and skill levels. Now aged 76, Jeff shows no signs of slowing down, with his skills and knowledge of the game as much in demand as they ever were Who first encouraged your interest in golf and when did you think it could turn into a career? I was born in South Wales, and my father, who was a civil engineer, was a member at Pyle & Kenfig Golf Club. Growing up just a pitching wedge away from the club, I often wandered out onto the course to go looking for golf balls, which I then took into the pro shop to sell. I became a junior member and my father and I often used to play alongside the greenkeepers. The junior membership at P&K also provided me with the opportunity to play at Royal Porthcawl, which was a huge bonus and further ignited my love of the game. Some years later, we moved to Plymouth, where my mother was born, and I became a junior member at Yelverton Golf Club. The pro Ken Hooker, who held the course record there for 40 years of 65, and I asked him how one went about becoming a golf professional. He explained about apprenticeships and about joining The PGA, and it kind of went from there. I started out as an assistant at West Byfleet Golf Club in Surrey, where I served under Peter Cheal, who was a renowned clubmaker. I learnt the art of club-making

from a persimmon block and all aspects of club repairs. From there I moved just down the road to Coombe Hill, where I worked under Dick Burton, who won the Open Championship in 1939. Dick, together with Peter, taught me pretty much all I know about the game and the golf swing. He was an amazing man – very hard, but also very fair, and I owe a huge debt of gratitude to both men for setting me out on a career which has been so rewarding in so many ways. What made you want to work abroad? It wasn’t really a question of me actively looking for work overseas, but more of opportunities coming my way. Working for Dick Burton was like having a ticket to work anywhere in the world. I was young, and I wanted to see the world, and being a PGA member and working for Mr Burton provided that opportunity. A job came up in Holland at what is now the Royal Hague Golf and Country Club, where I spent a few years before moving Feldafing Golf Club just south of Munich. A few years later I was invited to apply for the post of Head Professional in Vejle Golf Club in Denmark. I got the job and ended up staying there for 18 years.

How have you helped develop the game of golf around the world? When I arrived at Vejle they had just 57 members and when I left there were more than 1,200, so I would like to think that I played some small part in helping to grow the game at a local level. Denmark had only seven golf courses when I started and now there are around 190, so the game has grown dramatically. Further afield, during the off-season in Denmark I was invited by the Indian Golf Union to help the local golf professionals establish India’s first elite golf training camp, which was held at Delhi Golf Club. Three of the youngsters went on to become tour pros, while I also coached Ashok Malik, the five-time Indian Amateur champion. I once asked Askok who coached him when I wasn’t there and he replied: “Jeffery, I wait until you come back”. I cherish his words to this day, as it demonstrates the bond and trust which are crucial to any coaching relationship. I also travelled to East Africa during the Danish winters, where I worked at Moshi Golf Club at the foot of Mount Kilimanjaro. I used to carry equipment across from Europe to donate to the local caddies and raised funds

December 2021

www.pga.info

I N T E R NAT I O NA L

Jeffery in action at Awali Golf Club in Bahrain, where he was invited in 1967 to teach Aramco employees to play golf

for them to buy shoes. I used to provide free coaching for the caddies, and I also had the pleasure of coaching Shafiq Kanji, who went onto gain a scholarship as one of the first Tanzanians on the collegiate tour in America. Other overseas memorable experiences included being invited out to Bahrain in 1967 to teach Aramco employees how to play golf. I travelled to Das Island in the back of a DC3 as the only passenger, surrounded by goats and chickens and crates of fresh fruit, and soon after landing was set the task of teaching the employees how to play on a makeshift 9-hole course which was laid out in between the fuel tankers. While working out at Awali Golf Club in Bahrain, I recall giving a lesson to a member of the royal family. At the start of the lesson there was camel train at the end of the practice ground, which was wild desert. Ten minutes into the lesson he turned to me and said: “Mr John, we must go inside now.” When I asked why, he replied by pointing to the end of the practice ground. The camel train had disappeared and a sand storm was heading right for us. We sheltered in the clubhouse, which wasn’t much more than a wooden shack, and the noise was

The PGA Professional

Jeffery on the first tee at Vejle Golf Club in Denmark, where he served as head professional for 18 years

unbelievable as the sand and high winds rattled the windows. It was a lucky escape! I’ve been lucky enough to play a small part in thousands of golfers’ lives over the years and have developed a network of friends around the world that I have had pleasure of sharing this great game of golf. How proud were you to be made a PGA Master Professional earlier this year? I am deeply humbled and still cannot quite believe it. To be involved in the game of golf has been the honour of my life, as it has allowed me to create so many wonderful memories and so many great friends. I sometimes wonder how I had the energy to do what I did. To be further honoured by the Master Professional status just tops what I believe has been a wonderful life to date. What are some of the changes you have noticed as a coach over your career? I have seen golf develop in its popularity around the world, as well as watching in wonder as technology has moved at such a pace that the professional shop of today does not resemble those in the early days.

#makinggolfhappen

However, some things remain the same, understanding that your customers want your help. The role of teaching is still as important as ever. Coaching allows you to develop bonds of trust and respect and it allows you to gain the support from your new customers. Being somewhat oldfashioned, and still actively teaching in my seventies, I am acutely aware of the strong bonds that coaching develops with your clients, which can last a lifetime. What advice would you pass on to other PGA Members who may be considering working abroad? My advice for those considering working overseas is to be open to new ideas and new ways of doing things. It is important to accept the culture that you work in, rather than the culture that you are used too. If you’re working in a country where English isn’t the first language, then invest in learning the language, at the very least to extend common courtesies such as greetings and goodbyes. One of the best things when I arrived in Munich was to enrol in a language school, and since then I have learnt to speak fluent German and Danish.

STUDIOS

UNLOCK YOUR EARNING POTENTIAL

RETAIL

INDOOR

SUSTAINABLE FASHION Golf apparel turns to the green side

ZEN MASTERS

PGA Members putting their faith in Zen’s Green Stage

The PGA Professional

#makinggolfhappen

TRADING PLACES

Weymouth PGA Pro Dan Carter in the retail spotlight

TRADE NEWS

Flightscope powers up Mevo+ launch monitor with new Pro package FlightScope is to give pre-existing and future owners of its popular Mevo+ tracking radar and golf simulator the option to add a further 11 data parameters to the system to create one of the most powerful portable launch monitor and simulator systems on the market. The Mevo+ Pro Package is a new add-on option for the Mevo+ system, with the ability to provide 11 additional data parameters to the 16 data parameters already offered. The newly added data points constitute the entire club D-plane dataset, namely face to path, face to target, vertical swing plane, horizontal swing plane, low point, dynamic loft and curve, club speed profile, club acceleration profile, and ball vertical decent angle. Additionally, FlightScope’s patented Fusion Tracking technology, which had previously only been available in its top-of-the-range X3 model, will now be available for all Mevo+ units. This combination of 3D Doppler radar tracking and synchronised image processing equates to more accurate performance data, which makes it suitable for teaching professionals, elite players and club fitters. “With the launch of the FlightScope Mevo+ Pro Package, instructors, coaches and club fitters can now access an incredible amount of performance data at a price point never seen before in the industry for a launch monitor that offers so much information,” said Henri Johnson, FlightScope’s Chief Executive Officer. “Our number one goal is always to add value for our customers who trust our products to improve their games, teaching or fitting. One of the big things we have learned from listening to customer feedback is that they want more club and ball performance data in an affordable and portable package. The Mevo+ Pro Package add-on option offers unmatched accuracy and will continue to help players at all levels.” Mevo+ currently retails for £1,920, and the Mevo+ Pro Package can be added for a one-off fee of £750, with no additional annual subscription or license fees. For more details, visit flightscopemevo. com.

PGA Show returns ‘in person’ for 2022 The 69th edition of the PGA Merchandise Show in Florida returns next month as an in-person event for the first time since January 2020 due to the COVID-19 pandemic. With restrictions on overseas travellers visiting the US lifted on November 7, the way is now clear for those wishing to attend the Orland-based show to do so, providing they have proof of being double-vaccinated. The organisers are promising that strict health and safety standards will be in place to ensure a safe experience for all those attending the show, which takes place at the Orlando Convention Centre from January 25-28. With many golf companies facing ongoing COVID challenges, including supply chain issues and travel restrictions, the number of exhibitors is expected to be at least 20% down on 2020, although 450 companies have committed to attend. Last year’s show was reinvented as an online event, and it is expected that many brands represented will continue to offer presentations online for those unable to attend, as well as hosting online sales meetings. The demo day at Orange County National Golf Centre, the traditional curtain raiser to the show, has been rebranded as The PGA Show Demo and Fitting Day to reflect a new emphasis on custom fitting, rather than just the launch of new equipment. Other changes to the main show will see the opening of a lounge specifically catering for PGA Professionals, and a redesign of the indoor range, relocating the practice putting green and the short game test area to create one centralised product testing space. As happened last year, the educational and conference programme will be made available online to ensure that those unable to attend in person will also be able to download presentations at a later date. “The 2022 PGA Show will play an especially important role in helping the industry and PGA Professionals move forward from the pandemic, capitalising on the growing interest in the sport and uncovering new tools to improve the grassroots golf experience,” said PGA of America President Jim Richerson. “The 2022 PGA Show will continue to build business for all who participate and be a bridge in 2022 to an exciting new era in golf.” For event details, hotel reservations and registration information, visit www.pgashow.com.

December 2021

www.pga.info

TRUST THE FORWARD THINKING GROUP partnership

The best business decision you will ever make. Being a successful PGA Professional is a complex matter, so be part of a forward thinking group. The TGI Golf Partnership’s collaborative approach offers current and relevant business solutions, and thought leadership to driven, engaged professionals.

tgigolf.com

@TGI_Golf

/TGIGolfPartnership

THE TGI GOLF PARTNERSHIP IS A GOLF RETAIL SERVICES GROUP, OWNED BY PGA PROFESSIONALS.

TRADE NEWS

Farah to launch golf apparel range Golf retailers will have a new collection of golf menswear to consider stocking for next season following the launch of Farah Golf in the UK. The 100-year-old fashion brand’s first foray into golf is being handled by Perry Ellis International and Worldwide Golf Brands, with the Spring/ Summer 2022 range boasting an eye-catching range of polos, midlayers, trousers and accessories that will appeal to the younger golfer. Farah’s famous golden F logo has been ditched to make way for a golf-specific frosty green F label, which will be located on side seam as well as featuring in the designs themselves, such as on branded buttons and zippers, and more prominently on a selection of polos, belt buckles and caps. Golf-specific design details, such as a scorecard pocket, can be found in the range’s trousers, as well as a wind guard in the Tisdale midlayer. Polos will include core block colour classics, as well as statement pieces with seasonal prints, including geometric shapes and oversized floral prints. All polos are made from lightweight performance fabrics specifically sourced for golf, while also being styled for off-course wear. Farah is using a partially plant-based recyclable fabric called Sorona in some of its polos. Graeme Stevens, Managing Director of Worldwide Golf Brands, said “Farah is an iconic brand which we are delighted to be bringing into the golf market. Golf is experiencing a renaissance, particularly with a younger audience, so this collaboration could not have come at a better time.”

TGI signs Worldwide Golf Brands as partner supplier TGI Golf has agreed a deal for MacGregor, Stuburt, ZOOM and Farah Golf to join Oscar Jacobson and BIG MAX as partner suppliers in 2022. The agreement paves the way for all six of Worldwide Golf Brand’s core brands to be represented across TGI Golf’s network of over 500 retail outlets in the UK & Ireland. The deal will significantly broaden the reach of the six brands and offer TGI Partners a huge range of retail categories and price points, all under one roof at WWGB’s new distribution centre in Manchester. Adele McLean, TGI Golf Group Services Director, added: “The WWGB portfolio offers our partners access to a wide range of brands to suit their businesses as independent retailers Working closely with WWGB we hope to offer our partners excellent margin making opportunities backed up by great service from their new distribution hub.”

Motocaddy unveils new features for cellularconnected GPS trolleys Motocaddy has launched an upgrade to its GPS electric trolley range that will enable users to access an enhanced range of performance features. Available to new and existing owners of the brand’s M5 GPS, M5 GPS DHC and M-TECH GPS models, as well as golf club rental fleets, the new features include full hole mapping across 40,000 courses directly onto the trolley handle; detailed green view with greenside hazards and drag & drop pin positions; score and statistics tracking; performance analysis through Motocaddy’s GPS App and real-time course updates. Using the in-built cellular connectivity offered by the three GPS models, the enhanced features are available initially through a free trial period, followed by an optional annual subscription package which will cost £49.99. “This marks a major step forward in the technology offered by modern electric trollies, as we utilise the unrivalled connectivity offered by our hi-tech GPS models to deliver new features to golfers,” said Motocaddy Marketing Director Oliver Churcher. “The cellular-powered Performance Plan shows the extent to which Motocaddy futureproofs its products to provide the best features to consumers.” He added: “Offering generous free trial periods will allow our trolley owners to really get to grips with what the Performance Plan offers and we urge all our retail partners to encourage their customers to take advantage. Ultimately, we expect the new features will help retailers sell more Motocaddy products and attract golfers to our brand. Allowing rental fleets to access the new Performance Plan enables our stockists to not only offer enhanced features and better service to their renting customers, but also provides a perfect sales opportunity.” To access the free trial, users will need to install the latest firmware update onto their trolley. Following installation, the free trial is activated when registration has been completed on the trolley handle and runs for six months on the M5 GPS and M5 GPS DHC models and 12 months on the M-TECH GPS trolley. Following completion of the trial period, users will be given the option to proceed with an annual subscription plan or revert to the ‘standard’ functionality offered on the trolleys with the Performance Plan features disabled.

December 2021

www.pga.info

TRADE NEWS

DON’T JUST TAKE OUR WORD FOR IT, ASK OUR TGI GOLF PARTNERS...

Simon Keeling, Retail Consultant at the TGI Golf Partnership, offers some handy advice on how to make more of your accessories PERFECT PLACEMENT Far too often accessories are positioned behind a counter, where people can’t reach them. Instead, make sure you keep them out front and within easy reach so customers can pick them up, have a feel and take a closer look. DISPLAY IN LINES Research shows that consumers shop in lines, so make sure your accessory display is neatly laid out in symmetrical rows for easy shopping. KEEP IT CLEAR As with any product in your shop, ensure that your accessories are clearly priced to catch the customers’ eye.

FESTIVE CHEER We are now well into Christmas shopping season and what better stocking filler for the golf lover than some nice golf accessories? So, make sure you have plenty of accessories set out in any Christmas displays in store. MULTIPLE PURCHASES Create a number of multi-buy accessory packs. This is a simple and easy way to boost your overall margin and stock turn. ADD-ON SALES Accessories are the perfect add-on product, such as selling a matching golf towel when a customer buys a new bag, or a pair of socks or shoe bag with new shoes. So mix in some accessories among your shoe displays.

“

TGI Golf is one big family that provides me and my business with opportunities and support including events such as the Business Conference, Enewsletter, 0% Finance and my own retail consultant is always on hand. Ian Mowbray Liphook Golf Club

“

Accessory Retail Tips

Joining TGI Golf was the best thing I have ever done for my business. The team at HQ is a fantastic resource and have a wealth of knowledge that can be tapped into. I see them as an integral part of my team.

“

Darren Arber Halifax West End Golf Club

“

Having been with the group from the early ‘80s I have benefitted in so many ways from being a TGI Golf Partner. A family of likeminded Professionals who wrap their arms around my business and encourage my team to develop our business year on year.

“

Kevan Whitson Royal County Down Golf Club

tgigolf.com tgigolf.com The PGA Professional

#makinggolfhappen

@TGI_Golf

/TGIGolf

/TGIGolfPartnership THE TGI GOLF PARTNERSHIP IS A GOLF RETAIL29 SERVICES GROUP, OWNED BY PGA PROFESSIONALS.

TRADE NEWS

Evolve Tour headlines Stuburt’s SS22 shoe range

SkyCaddie launches £50 discount promotion on GPS range SkyCaddie is offering a special advertising-supported Christmas promotion of £50 off its GPS range, including the new SX550, the compact SX400 and the LX5 and LX5C GPS Smart Watches. The promotion, which ends on December 31, comes with commercial support in the form of web-based advertising and a consumer email campaign. SkyCaddie retailers will receive the same margins on the £50-off discounted pricing through the promotional period as they would when the product is at full price. James Holmes, General Manager of SkyCaddie and SkyTrak in Europe: “We have just received our Christmas inventory of GPS units, so retailers should stock up at the new promotional price point. A £50 discount off a SkyCaddie GPS rangefinder or smart watch is sure to be appreciated by customers.”

P L AS

T IC

Stuburt’s golf shoe range for 2022 is designed to cater for all performance, price points and styles preferred by today’s golfers. The brand’s premium spiked shoe for next season is the Evolve Tour II Spiked. Made from supple full grain leather, it is also fully waterproof due to the DRI- Back technology and its lightweight cushioned midsole delivers long-lasting comfort. The spiked outsole provides maximum grip and traction, allowing golfers to enjoy their golf whatever the condition of the course or weather. Available in White/Grey, Black and White, it has an MRRP of £79.99. Featuring the same DRI -Back waterproof technology as its spiked counterpart, the Evolve 3.0 Spikeless boasts a street-inspired style but delivers high levels of technical performance. Comfort comes from the full grain upper, cushioned insole and midsole which envelopes the foot. The spikeless outsole offers high levels of traction. It is available in Light Grey, Black and White, and has an MRRP of £69.99. The XP II Spikeless features microfibre woven uppers and an ultra-comfortable cushioned insole and midsole with a spikeless outsole. Fully waterproof thanks to DRI-back waterproof technology, it comes with a one-year waterproof warranty. Available in Navy, Grey and Black, the XP II has an MRRP of £64.99.

FREE

S U STA I N A B L E A PPA RE L

S U STA I N A B L E ACC ES S O RI ES

OCEANIC DRINKS BOT TLE 500ML

RRP £19.99

O C E A NT E E G O L F. CO M

T R A D E TA L K Q & A

COLLABORATION CULTURE Matthew Johnson, general manager of Acushnet Europe, talks about how the company has worked closely with its retail partners to deal with the challenges presented by the pandemic

As we come to the end of 2021, how would you sum up the year for the Acushnet brands? First of all, I’d like to thank all our partners and customers for how they have worked with us and their understanding for the difficult but buoyant trading conditions we have experienced. 2021 has been our most challenging and rewarding year all wrapped up in one. Our brands, products and employees have all shone throughout this period of turbulence but also peak golf participation. What have been the biggest challenges over the last two seasons? We set out an early objective in late March 2020 to keep our customers and our employees safe; and has been paramount throughout. There is usually a precedent or playbook for almost everything we do at work and in life, but that didn’t exist in 2020 and 2021, so we relied on our culture, values and collaborating – internally and externally with our customers – to make our decisions and support our customers during this period. What things have changed in the way you operate the business that will not go back to being the same as pre-pandemic? I’m not sure I could say we won’t go back to some things, but the biggest change is allowing our employees to work with greater agility where their job allows this and it obviously does not detract from our standard of performance. The needs of any workforce evolve and we need to be aware of those needs and trends as an employer. Our people overwhelmingly proved working from home is realistic in roles we never thought possible, so we have been able to accelerate our transition to agile working which was an objective precovid but not quite a reality at that stage. What has been the biggest thing you have learned during the pandemic? The value and wellbeing of people to a business is critical. Acushnet has long

The PGA Professional

been renowned for great products and the processes through which our industry leading products are made. However, without great people neither of those things are possible. This has been underlined and highlighted to me almost every day throughout the last two years and we would not have been able to support our customers in the way we have without the resilience and collaboration of our employees. Recognising and rewarding those efforts has been more important than ever. How has Acushnet been impacted by issues surrounding stock supplies? This issue has affected every industry in some way and is affected by many variables, perhaps the biggest being freight challenges around the world. I cannot see a way these freight issues are going to be resolved until well into the second half of 2022. From a stock perspective, our teams have done an incredible job of getting the amount of product into pro shops and into golfers’ hands that we have. I know many people will read this and wish they had more product, so I would like to thank all our customers for their patience. What we have been able to support our customers with versus 2020 and 2019 is an outstanding achievement. We also made the decision to not pass on the additional freight costs to our customers throughout this period. We are in no way complacent though, and are doing whatever we can to improve the situation further. Can you provide any details about the key launches across the Acushnet brands in 2022? A new season brings new products, this is no different next year. From a golf ball side, we’re looking forward to launching new

#makinggolfhappen

and improved versions of our AVX, Velocity and TruFeel models early in the new year. I’m particularly excited to see our footwear continue to evolve and meet the needs of an even wider variety of golfers; there has also been a very specific focus on developing our women’s apparel and footwear ranges for 2022 and beyond. We also eagerly anticipate the introduction of new Vokey wedges and Scotty Cameron putters in the spring. The most important thing is ensuring golfers get the right product for their game and that we know that product will be best in class. We are passionate about helping golfers play their best. Our Product Specialists, many of whom are PGA Members, are essential to this happening. What advice would you offer to retailers as far as pre-ordering Titleist and FootJoy products for 2022? Our pre-ordering season is almost over now and the response from our customers has been humbling to say the least. I think the best advice I can give is that pre-ordering is simply essential for 2022 to allow you to have product to support your business. It’s vital to understand your customers’ needs to help you order the right products. Please work with our ASMs to validate the right products and quantities to meet those needs throughout the year. And finally, we’d like you to ensure you are happy with the plan that you agree with our ASMs. Golf has enjoyed a boom during the last 18 months, but where do you see the game going in the long-term? We have all been given a gift in the golf industry with the participation boom. I am confident we will see much of this continue at least through the first half of 2022. Beyond that, I think I’d like to see the golf industry work together with greater collaboration to retain as many of the golfers that are playing now. Secondly, it is crucial for golf to expand the appeal of the game specifically with younger golfers, but also women. In March of this year Acushnet became a proud signatory of the R&A’s Women in Golf Charter.

ADVERTORIAL

Since Modry Las Golf Resort, PGA National Poland, opened in 2009, it has been setting the standard for golf venues in the country – with Club Car playing an important part in that journey. Arthur Gromadzki, chairman at Modry Las Golf Resort, The PGA National Poland, tells us more…

ince we opened over a decade ago, we have evolved into one of the country’s top sporting and leisure destinations. Our facilities include an 18-hole, Gary Player-designed championship course, a par 3 nine-hole layout, world-class practice facilities and golf academy, a contemporary clubhouse, and a range of accommodation, including two-bedroom self-catering woodland cottages, clubhouse rooms and garden suites. To provide our members and guests with best-in-class service from the moment they arrive until the moment they depart, it was necessary to upgrade our fleet of golf cars. High standards Our new fleet of 18 Tempo vehicles was instantly well-received by members and guests. As a PGA National course, alongside other prestigious venues such as The Belfry and Aphrodite Hills Golf, we have standards to meet and high levels of service to deliver. Having our own high-specification, fullybranded Club Car Tempo fleet has certainly helped to elevate Modry Las Golf Resort, giving visitors a positive experience as soon as they arrive. Investing in this fleet conveys the high standards and level of quality we want to deliver, and other venues continue to aspire to.

Superior quality Modry Las Golf Resort is ranked among the Top 100 Golf Resorts in Continental Europe and has been voted the best golf course in Poland, so we strive to take service and the overall golf experience to the next level, setting the highest benchmark in Poland. We chose Club Car based on several factors. We wanted a recognised brand – and Club Car, as a market leader, is one that I had become familiar with during my golf travels to the USA, and throughout Europe. Our former general manager, who instigated the project, was also explicit about having reliable cars, and the quality of service we experienced from Club Car’s distributors during the early stages of discussions made our decision an easy one. Club Car ticked all the boxes and it is a brand I trust. Connected Technology As far as optional extras on the fleet, we invested heavily – cooler boxes, club cleaners and shower hoods, for example. We are also the first club in Poland to have a full fleet of Tempo vehicles with Club Car’s Connected Technology – this sends out a strong message to the market. Having GPS technology was an important addition as we have minimal course

signage, as is usually the case with Gary Player-designed courses. Navigating around the golf course could have become a challenge for visitors and newcomers, however, Connected Technology enables golfers to view a map of the course and a layout of each hole. It’s a much more personal and interactive experience. Club Car vehicles are fantastic from an operational perspective. Lithium batteries last 54 holes, so we can get each vehicle out multiple times a day. This means we can make the most of our high season, without worrying about running short. Serious ambitions People may not perceive Poland as a golf destination, but it is an emerging one with 16 18-hole courses already. We are welcoming an increasing number of tourists from Scandinavia, Holland, Germany, France and the Czech Republic. We have also seen golfers from the UK, and even the USA. Visitors to Modry Las Golf Resort are always impressed by the quality of the courses, the clubhouse and our amenities, including our on-site accommodation and, of course, our Club Car fleet. As we strive to evolve into a great European golf destination where you can play, stay and dine in style, we know Club Car is an integral part of that evolution, and we are excited about our future.

To find out more about Club Car’s wide range of golf and lifestyle vehicles,

www.clubcar.com 32

December 2021

www.pga.info

M E M B E R S R E TA I L Q & A

WEATHERING

THE STORM

Two years into his tenure as Head PGA Professional at Weymouth Golf Club in Dorset, Dan Carter discusses his how he has managed his retail operation through the pandemic

How big is your retail space and how many staff work in it? Including myself, we currently have four members of staff. One of which is my Assistant Professional, Mark Rankin, who is just completing his third and final year of the PGA training. The other two members of staff are members of the club who work once or twice a week. With an L-shaped floor plan we have roughly about 50 square metres of retail space. When I took over in October 2019, the shop was very tired-looking and in desperate need of attention. With the help of Weymouth Golf Club, the first thing we did was completely refurbish the shop. We restored a lot of its original features, creating a brighter and more spacious shop. Our aim was to create an environment where members wanted to stay in the shop for longer, have a chat and enjoy a coffee. How has your retail operation fared over the last year or so? Despite the trials and tribulations of the pandemic, we’ve had a great year with considerable growth and, amazingly, surpassing all our targets. We are all very lucky that golf is still experiencing a postlockdown boom, which saw members new and old, loving the game and spending their money. What equipment and apparel brands do you stock and what has sold well this year? We currently stock TaylorMade, Ping, Titleist, Mizuno and Yonex clubs, while on the apparel side, we offer FootJoy, adidas and Island Green. It’s been a good year for hardware, drivers in particular, with the TaylorMade SIM 2 and the Ping G425 both being good sellers. We added Yonex at the start of this year and I have been really impressed with them as a company and their products. My ASM for Yonex offered me several demo days which were really well supported and they’ve had plenty of stock available all year.

The PGA Professional

Are you having supply issues? Yes, stock is an issue, but all retailers are in the same boat at the moment. For me, it’s about being completely transparent with the customers from the beginning and managing their expectations. I have also been closely monitoring my stock levels more regularly and re-ordering products earlier than I would usually have done. Have you made any changes to your stock pre-ordering? After a good 2020 and experiencing the difficulties of getting hold of stock, getting my 2021 pre-books right was vital. Being a relatively new club pro and running my own business I learnt a lot on the ASMs from the brands I stock for their advice on what I should do for 2021. I took a few risks by ordering more than last year and spreading it across several drops throughout the year, keeping the shop well stocked during the busy playing season. I feel I got this spot on this year and the risks have certainly paid off. Do you belong to a buying group? I am a TGI Golf partner. It was definitely one of the best decisions I made early on, joining the partnership. The help and support I have received from TGI, over the last two years especially, has been invaluable. From regular meetings and telephone calls with my retail consultant, the business conference held every year, and the online community where I have received help and advice from other TGI partners. I would recommend TGI to any club professional looking to join a group.

#makinggolfhappen

Do you offer custom fitting and, if so, what technoloy do you use? Around 90% of our hardware sales are fitted. We have Trackman and a Mizuno DNA Shaft Optimiser. We tend to begin with the shaft optimiser, which helps us find a shortlist of shafts to try. We then compare different shafts against each other using TrackMan. We decided to go with TrackMan as we do all our fittings and coaching outdoors and with TrackMan the ball is tracked for its full flight and can be used outdoors in all weathers. What kind of digital presence does your retail operation have? We keep our members and customers engaged with a series of newsletters and emails, keeping them up to date with what’s going on in the shop, new products, demo days and coaching sessions etc. In terms of social media, we certainly could increase our presence across the channels. We have an Instagram account which unfortunately we do not use as often as we should. I am fully aware of the benefits of a good social media presence and it’s definitely something I will look to improve on in the future. What lessons have you learned as a retailer during the Covid crisis? Firstly, I learnt the word ‘furlough’, which was a business saver during the lockdowns! Becoming more adaptable is certainly a key lesson which I have learned as a retailer, finding other ways of generating sales when the shop was forced to close. Being able to communicate with people, even when it’s not face to face in the shop, keeping them engaged with golf on their mind. Also, the whole Covid crisis made me realise how much I enjoy what I do. Being a club professional, and having that day-to-day interaction with the members, has been really good for my mental wellbeing.

INDOOR STUDIOS

INSIDE JOB

Indoor swing studios are no longer just for winter, they’re high-tech facilities that can make money all year round from coaching, custom fitting and simulator play – as many PGA Members can testify

any PGA Professionals have made significant investments in indoor studios in recent years, offering state-of-the-art custom fitting, high-tech coaching and quality simulator game play, all of which has served to keep income ticking over, and, in some cases, pouring in. While many early studios were fairly basic affairs, initially designed to simply combat the poor weather of a typical British winter, the

new generation of indoor set ups are high-tech facilities that offer a bespoke service that draws in golfers from far and wide, and earning their operators money at all times of the year. Here we feature case studies of PGA Members who have set up successful indoor operations and how it is helped improve their service to golfers, as well as their bottom line, and highlight some of the businesses that can help create your perfect studio set up.

KRISTIAN BAKER AND TOM REID PGA Professionals, Ultimate Golf Studio Kristian says: “We originally set up the Ultimate Swing Studio at Sunningdale Heath in 2017. Myself and fellow PGA Professional Tom Reid took over the ownership of the club just over two years ago, so Tom and I are a directors of the club, while I’m also Head Professional and Tom is Director of Golf. There wasn’t a suitable outbuilding to convert or space within the clubhouse for a studio, so the golf club had to create it from scratch, including the construction of the new building, which added significantly to the cost, but also allowed us to create a made-tomeasure studio for our specific requirements. We employed Golf Swing Systems to help with the studio set up, from the original concept for the room to supplying and installing the padding, the screen, projector, TV monitors, computers and, of course, the TrackMan system. We also have a Huxley putting green with two holes and a breakout area with a sofa and chairs where we can sit down with customers and talk through their lesson plans. Opening the studio has really helped grow our coaching business, as although we still give lessons outside, having the studio enables us to create the perfect environment for capturing data in consistent conditions, as well as offering coaching at all times of day and night throughout the year. We focus mainly on coaching, rather than using it for fittings, but TrackMan’s simulator package also enables our clients to play a wide variety of courses when the weather dictates. The studio is busy throughout the year, not just in winter, and it even provides a cool place to coach on the rare days when it’s too hot outside. The pandemic has seen a significant increase in our membership numbers over the last 18 months, with a lot of new, younger golfers joining – so we’re currently in the final stages of completing the construction of a second studio to cope with the demand. Our client base is split 50/50 between Sunningdale Heath members and clients from outside the club. The second studio should be ready by the end of December, and it will really help take the pressure off the existing studio through the winter and beyond. It’s a big investment, but one we are confident will pay off in the long run.”

December 2021

www.pga.info

INDOOR STUDIOS

LIAM MCGROSSAN & HARRY VARNEY PGA Professionals and owners of Tee Box London Liam says: “Harry and I have been friends from our junior club days and have always been passionate about coaching. We had been toying with the idea of setting up our own studio for several years, and finally managed to get the funds together to launch Tee Box London in September 2019. The whole process took nearly three years and we ended up having to build the studio ourselves. We currently employ seven PGA Professionals at our facility, which is near St Pauls, and we offer quality indoor coaching to golfers of all abilities in the heart of the city of London. The studio occupies a 2,000 sq ft space, encompassing four teaching bays, each of which is equipped with Trackman 4 and dual-integration UHD cameras. We chose Trackman as no other launch monitor can produce the data it does as reliably as it does. In the first 12 months we succeeded in building up a client list of over 200, and although the pandemic has obviously had a significant impact on our business, we had enough loyal customers to keep it ticking over when we have been allowed to be open. The first and second lockdowns halted some amazing momentum and unlike other golf facilities in London that continued to charge their members despite being closed, we didn’t do that. This put the business under greater strain, but our reputation saw us bounce back very strongly from the lockdowns and since then we’ve been running at capacity following the surge in new golfers. The process of setting up the studio wasn’t easy, but we learned a lot of new skills along the way and are both incredibly proud of what we have been able to achieve in such extraordinary times. We have already expanded the facility and are looking forward to opening up other sites in the future.”

The PGA Professional

#makinggolfhappen

DAVID GRIFFITHS, PGA HEAD PROFESSIONAL West Herts Golf Club, Herts “As soon as I became head pro here, I knew that opening a studio would be critical to generating year-round revenue streams. We opened our studio in January 2020, just a couple of months before we went into the first lockdown, and although the timing seemed unfortunate, I’m pleased that we were able to get it open before things properly shut down. The studio is housed in what was an old indoor hitting room at the back of the pro shop. I built and decorated it with the help of my dad. Due to the nature of my contract with the club, I paid for it all out of my own money, and although the budget was tight, I’m really pleased with how it has turned out We used Golf Swing Systems for all the nets, mats and monitors and got some great advice from GSS’s Steve Joy. For coaching and fitting technology, I went with Trackman 4. Although it isn’t the cheapest, it’s well worth it, and the number of fittings and lessons I’ve been able to give with it means that the investment has been repaid many times over. Since opening I’ve been really busy with coaching and fittings, and my hardwear sales have seen a significant uptick on the back of it. I have fitting carts for Ping, Mizuno and Callaway. Of course, you have to be competitive on price, but members are much more willing to buy from me when they’ve had such a personal experience either through a lesson or a fitting. We also offer simulator play and the bays were booked out solidly during the weekends in January and February last year and will hopefully be so again this winter. Before the pandemic, I reckoned on it taking 15 months to break even on the overall investment in the studio, and although it has taken a bit longer, we were back in black within 18 months or so. We picked up 70 or so new members last year, many of whom have been in for lessons and fittings, so it’s definitely been a worthwhile investment.”

INDOOR STUDIOS

BEN ROSS Senior PGA Professional, Windlesham Golf Club, Surrey “I’ve been coaching at Windlesham Golf Club for Ben Ross is is using his new home-based studio to coach private clients as well many years and continue to do so, but I’ve been as work on his own game looking at how to maximise my coaching hours over the winter months away from the club, as well as giving me some more flexibility, so last year I began investigating the SIMON HANSON possibility of setting up a coaching studio at my home in Ascot. PGA Head Professional, We had a double garage at the end of the garden that wasn’t being Kemnay Golf Club, Scotland used for anything much, and thought it might be possible to convert it, so after speaking to a couple of pros who had similar set ups, I got in touch with Steve Joy at Golf Swing Systems who advised me on what I needed. “I opened my indoor studio four I had the garage converted by some local builders who had previously years ago to maximise my income worked on my house, and then got Golf Swing Systems to kit out the from lessons and fittings during the studio with the all the golf-side of things, including a bespoke screen, winter months – which can be long hitting matts, foam padding, lighting etc. I already had TrackMan, but I up here in Scotland. have recently upgraded from the 3 to the 4. I also use Trackman outside When it came to tech, I was very for coaching and it captures all the data I need, as well as offering the much focused on affordability and simulator play which is also good for coaching indoors in the winter SkyTrak suited both my budget and months when you might not be able to get out onto the golf course. my needs as a teaching tool. I tested I’m also using the studio to work on my own game, so I can keep up my it for about a month, but within a skills for my own play and general coaching skills, and I am looking at week I was totally sold on it. The generating some coaching content in the studio which I can send out to accuracy, functionality and userclients or uploade to YouTube. friendliness were all far better than I I’m currently in the final stages of setting up the studio and will be expected. It gives essential feedback opening it up for clients at the end of December or the beginning of meaning that you can explain January. I’m really pleased with how it has turned out and was really yourself quickly. impressed with the advice and the service I received from Golf Swing The studio has proved a real boon Systems. I briefly considered self-building, but the time and labour that to my business, as I’m now able to was required would really have detracted from my work and my time with teach in all weathers, and I often my family, so I’m glad that I left it to the experts. rent out the studio to members who can use it as their own personal practice facility or for simulator play with friends.”

It’s by no means a small investment, but it should add value to the house, as it could be used as a home office or gym if it wasn’t needed for golf. My wife already uses it for her yoga, so it’s not just my toy! The studio is housed in a converted double garage

December 2021

www.pga.info

INDOOR STUDIOS GOLF SWING SYSTEMS Golf Swing Systems was set up to supply all of the equipment needed for the growing number of indoor golf studios that are being set up by PGA Professionals and domestic users in a wide variety of settings, from golf clubs and driving ranges, to standalone venues in city centres, industrial estates and private homes. With over 20 years of experience, the GSS team has full knowledge of all the latest simulators, launch monitors, video coaching systems, biomechanical technology, plus a wide range of practice aids, and can advise PGA Members what products are right for the way they coach or play and what will suit their budget. To get your studio off the ground, simply email GGS the dimensions of your space and they will produce a 3D scale

drawing of your room incorporating the latest technology. Bespoke enclosures and netting can be designed to suit your space, while the company will also take care of installing all the equipment. Golf Swing Systems also offers a bespoke cabin build which can be tailor made to your design and budget. Minimum sizes start from 3m wide x 3m high x 5m deep. The company also has a demonstration facility near Guildford, where you can view its range of simulator technology, golf enclosures and projection screens and discuss your project. For more details, visit www golfswingsystems.co.uk or call 01483 266679.

Golf Swing Systems can design, install and kit out a wide range of studios from club-based academies to pro and domestic set ups

GOLFIN SIMULATORS Golfin Simulators works with PGA Professionals and golf clubs to help grow their coaching and club fitting income channels with a range of swing studio services and can offer anything from a complete design and installation to an upgrade of an existing facility. Working with all the leading technology providers, including Trackman, Foresight Sports, Flightscope and SkyTrak, and using state-of-the-art materials, the company offers a range of products to fit all requirements and budgets. These include impact screens, hitting turf, flooring, launch monitors, custom PC’s and more. With over 40 years’ experience as PGA Professionals, Gary Harvey and Brett Taylor have vast experience of the coaching business and understand all facets of the golf industry and how fellow PGA Pros can get the most out of their swing studios. The company has worked on a number of recent studio installations, including the construction of The Essex Golf Room for PGA Professional Sam Willis in Ongar (below right), while another recent project at the London Golf Club (above right) saw the installation of a custom swing bay enclosure, tee turf studio mat, TT18 putting turf and Panasonic projector. For a free swing studio consultation, visit golfinsimulators.com, email info@golfinsimulators.com or call 07885 785570.

The PGA Professional

#makinggolfhappen

PGAPRO HP - DG General 2021.indd 1

12/07/2021 15:13

Introducing…

a brand new service JUST for Pro Shops !

Instant prices 24/7 Our new trade-only website is now open! It is the easiest way to turn tradeins and unsold stock into cash.

Set up your

free account today ! www.golfbidderpro.com 020 8401 6900 | pros@golfbidder.co.uk

72hr payment promise

Partner

December 2021

www.pga.info

INDOOR STUDIOS

ZEN GREEN STAGE: TAKING PUTTING COACHING & FITTING TO NEW LEVELS

Zen Green Stage’s Putting Table enables golfers to putt on true rolling, multispeed artificial greens at any time of the year and is the ideal addition to any modern coaching or fitting studio now charge for Green Stage putter fittings. We have created a true all-year-round indoor facility for putting and full swing. Few people have a specialist indoor putting studio, and fewer still – at the moment – have the Green Stage. This is about business retention for us, and having the Stage makes us stand out in the local market.” Beyond the coaching studio Drabble’s Green Stage has also had wider effect at the club. “It has been so successful that it has genuinely elevated the club’s membership. All the keen golfers here see it as a big plus point. Almost 100% of our putting lessons

he Zen Green Stage moving floor for indoor studios has become a familiar sight on TV screens over recent years, thanks to Sky Sports Golf presenters, but with thousands of enquiries now coming in from PGA Professionals, Tour players, golf academies, national associations and private golfers worldwide, the Sheffield-based firm is undergoing rapid growth. Trusted by some of the game’s leading coaches, the Green Stage is a full-size adjustable putting platform that enables PGA Professionals and coaches to teach players of all standards how to read greens, and to learn the relationship between speed and break when putting. In addition, the Green Stage can be converted for use as a full swing platform allowing users to practice shots from up, down and side-hill lies. Andy Hiseman, General Manager at Zen Green Stage, said: “Since the new Green Stage launched in November last year, during Sky Sports’ coverage of the Masters, we’ve had enquiries from over 40 countries. Dozens more arrive each week. Merely providing a flat indoor putting surface in your studio may not be good enough for much longer.” The 8ft wide Green Stage ranges from 12ft to 20ft in length, and accurately recreates uphill, downhill and sidehill slopes with gradients as fine as 0.1%, as well as doublebreak putts. The stage can move during lessons, while the pupil stands on it, creating a realistic-feeling, ever-changing playing surface which mirrors the undulations found

The PGA Professional

outdoors on the golf course. “Stand-On-Stage Control, as we call it, feels remarkable,” said Hiseman. “The first time people feel the floor move underneath their feet is a moment they will never forget.” PGA Professional Graham Cox at the GolfPROjx near Warrington is one of the growing number of converts to the power of Green Stage’s moving floor. “People are simply in awe of the Green Stage when they first use it. They can’t believe how fluidly it moves beneath their feet. It is fantastic technology which has opened people’s eyes to the importance of putting practice. We are also interested in its potential to integrate with other technology.” Cox also reports a difference between how men and women use his indoor studio. “Women are more willing to have a putting lesson, while men are more likely to try and bash the ball 300 yards.” Another PGA Professional with a Zen Green Stage is Graham Drabble. His Elite Putting and GD Golf coaching businesses are based indoors at Romiley Golf Club near Stockport. “Within three months of installing the Green Stage we had sold as many putters as we had in any whole year previously,” he said. “Conservatively, it has tripled our putter sales. We have also increased our margin as we

#makinggolfhappen

now involve the Green Stage slopes, and almost every putter fitting too.” PGA Professional Keith Wood, Director of Instruction for the Faldo organisation, has a 20-foot Green Stage for putting recessed into the floor of his new teaching studio. “Having seen the quality of the Green Stage, it was the obvious next step for me when I was building my new studio. It’s very important for me to embrace the latest in technology, to support my coaching and provide the very best for my clients.” Golf Australia is the latest national association to add a Green Stage to its facilities, with a 16-foot model just installed at its headquarters in Melbourne. Earlier this year the Spanish Golf Federation installed a 20-foot Green Stage at its national centre in Madrid, and England Golf already provides an adjustable Green Stage coaching platform for its national squads at Woodhall Spa. For details, visit www.zengreenstage.com.

R E TA I L

THE GIFT THAT

KEEPS ON GIVING Gift vouchers can help to generate new customers and boost sales at all times of the year

The new gift voucher feature in the XPOS Caddie app can maximise your opportunity to boost sales at all times of the year, as well helping bring in new customers and increase their spend

Gift vouchers are a well-known money maker for retailers. With over 70% of recipients spending more of their own money on additional items when they come into a shop to redeem their vouchers, there are multiple opportunities for you to expand sales. Gift vouchers are also a fantastic way to reach new customers. When a club member buys a voucher for a friend or family member who isn’t already a member, that’s another first-time customer for your shop. Furthermore, unlike discount or clearance sales that strip away the

December 2021

www.pga.info

R E TA I L on a level playing field with larger retailers. With the new in-app feature, your golfers will be able to purchase gift vouchers and email them directly to anyone along with a personalised message. What’s more, recipients don’t need to be existing shop customers, or even members of your club, so it’s yet another great way to attract those first-time buyers. Although the festive period is the perfect time to launch this exciting new benefit for your golfers to enjoy, remember, the XPOS Caddie app works for your business 365 days of the year.

PGA Professional Mark Boscott Boscott says the new voucher feature in the XPOS Caddie app will make his business as good as any internet or high street retailer

value of products, gift vouchers retain their value and encourage customers to come into the shop to use the card’s full amount. But while voucher schemes may be commonplace in UK pro shops, not everyone makes the most of them, says retail expert Mark Hopkins. “The bottom line is that gift vouchers are a great way to help small businesses largely because they put money in the bank now, which is then paid back slowly when customers come into redeem them. “Some retailers see them as old-fashioned, but vouchers help you to capture customers’ cash and lock them in. They’re also good for building loyalty as people have to come into your shop to use them, so they’ll be keeping an eye on your product ranges, knowing they’ve got money to spend.” INVALUABLE VOUCHERS When it comes to golf shops that allow customers to keep accounts with the business, this can have its own pitfalls if debts aren’t paid off. Vouchers offer a safer way to get cash up front without the risk of debt. Just

remember that vouchers should always have an expiry date to close that money off, so it’s guaranteed to be spent within a fixed time frame. Says Hopkins: “Having thousands of pounds of money tied up in vouchers may seem like a great thing, but the key, as always, is to ensure that those vouchers are rotating and people are coming into the shop to use them. That’s when you know you’ve got the right product for your customer base.” DITCH THE PAPERWORK As in all walks of life, technology has moved things on in the gift-giving world and vouchers don’t have to be paper-based. The new voucher feature in the XPOS Caddie app gives your customers a digital alternative and puts pro shops

CASE STUDY Mark Boscott, the Head PGA Professional at Tidworth Garrison Golf Club in Wiltshire, is a regular user of the XPOS Caddie app and has recently switched over to the digital voucher system. He says: “We sell vouchers all year round for a wide range of products and services, including society packages, Christmas presents, birthdays, anything really. We still use print-off vouchers, but people expect to be able to do everything on their mobile phones these days and they want to email their vouchers, so we’re excited to be moving over to digital vouchers in the XPOS Caddie app. “The app has gone down fantastically well with my membership and the new voucher feature in the app will make us as good as any internet, or high street, retailer. Apps and digital access are the new norm and if we don’t give our golfers the option to click on our app, they’ll go to American Golf or somewhere else. I really want to be part of these digital advancements, and I need to be as well.”

XPOS customers using Version 2.2. can sign up now for the new voucher feature. XPOS Caddie app Vouchers will be available to all other retailers by the Spring. Email jules.appleby@crossovertec.co.uk to be added to the priority list.

The PGA Professional

#makinggolfhappen

AW 2 2 L AU N C H

GLENMUIR INTRODUCE CAMO AND EMBOSSED OUTERWEAR AND NATURAL FIBRE TOUCH OF CASHMERE IN AUTUMN WINTER 2022 COLLECTION Scotland, November 2021: Glenmuir, the renowned Scottish golf clothing brand, reveals its Autumn Winter collection for 2022 with products crafted to perform combining sustainable luxurious natural fibres and technical fabrics with contemporary design. The three striking colour stories continue for AW22 with Cobalt, Sorbet and Bordeaux.

rand new for Autumn Winter are exciting new additions to Glenmuir’s golf midlayer collection. For men there are two new offerings. The first is a performance fleece hybrid midlayer g.Forth, it is made with a performance water and wind resistant outer including 4 way stretch for ease of movement and an uncompromised swing. It has padded zones on the front chest and across the shoulders, the heat insulating down retains body warmth whilst angled stitch lines add a contemporary design element. The collar is designed with a striped ribbed insert to match the ribbed cuffs which ensure a comfortable but firm grip, finished with coordinating lock down zips and printed branding. g.Cairn is a performance Storm Bloc. ® gilet with a water repellent and wind resistant 4 way stretch fabric. Stretch binding around the armholes, hem and collar ensure comfort and sleek design without any added bulk, this sleeveless option is perfect for layering and is finished with retroreflective branding. It is available in 3 colour options whilst g.Forth has four colour combinations to choose from. In the men’s padded golf outerwear collection, we can now see the introduction of Glenmuir’s massively popular Navy Camo print. This first emerged through the g.Brody performance golf shirt as well as the g.Wick golf midlayer and due to high demand can now be seen brand new for AW22 in the g.Bute padded golf gilet and g.Callandar padded golf jacket. For ladies’ new padded golf outerwear animal print options; the Navy animal print incorporating Silver trims and Black animal print with Gold trims. These two print options are both elegantly embossed and are available in g.Ayla and g.Samara. The g.Ayla ladies’ padded golf gilet is wind resistant and water repellent with thermal padded zones on the front and back. It has

brushed fleece side and shoulder panels for comfort and freedom of movement whilst retaining heat. With all the same properties, but instead with long sleeves is g.Samara, Glenmuir’s padded ladies’ golf jacket. For Glenmuir’s signature Touch of Cashmere zip neck golf sweaters, contemporary design meets natural fibres to create unique knitwear pieces which are breathable, stretch, soft to touch and have an anti-pill finish. g.Lawrie, g.Garnock and g.Eve offer the golfer a fresh and sporty take on traditional knitwear whilst g.Inverness is eye-catching with a bold but traditional colour block and birdseye checked design. For ladies’ golf knitwear, g.Thea and g.Ellis are extremely elegant ladies designs, g.Thea fuses ribbed knitting techniques to create a diamond pattern on the front body whilst g.Ellis sports twinkling diamante droplets. Each piece of knitwear is hand-knitted by craftsmen with stitches linked manually resulting in a long-lasting perfect fit and resilient flat seams. To complement the ladies knitwear, new this season in our ladies’ golf accessories collection is the g.Annabel knitted headband, with a cable knit design, g.Annabel is both functional and stylish with Navy, Light Grey Marl or Black to choose from. The unisex g.Malabar bobble hat is now also available in Light Grey Marl this season. A new addition to the ladies’ classic golf shirts the g.Fern is a wardrobe staple with long sleeves and a roll neck collar made from the finest combed cotton and a little elastane for the perfect fit, g.Fern is available in 4 core colours.

December 2021

www.pga.info

APPAREL: FOCUS ON SUSTAINABILITY

HOW GREEN IS YOUR

APPAREL BUSINESS?

adidas PRIMEBLUE Full Zip Jacket

Glenmuir’s Touch of Cashmere sweaters use cotton from the Better Cotton Initiative which creates more sustainable standards in cotton practices and production

The golf apparel industry is taking long overdue steps to reduce its impact on the environment through the introduction of recycled materials and energy-saving manufacturing processes, but it will rely on retailers to encourage consumers to buy these products to make a real difference to climate change The PGA Professional

#makinggolfhappen

hile coal-fuelled power stations are painted as the poster bad boys of climate change, the clothing industry is one of the biggest waste producers of them all, with the £2 trillion global fashion business said to be responsible for 10 per cent of the world’s carbon emissions and 20 per cent of its waste water. The growing trend for ‘fast fashion’, with its heavy reliance on low-cost, man-made fibres, has not only served to increase the apparel industry’s negative impact on the climate, but has created a society where it’s seen as acceptable to buy an item of clothing and wear it a few times before throwing it away. While high street fashion retailers have been slow to react to their environmental impact, the golf apparel business has, thankfully, been more progressive in this area, with recent seasons seeing a broad shift towards the use of more sustainable materials - and more environmentally friendly manufacturing processes - in the production of a wide range of products from polo shirts to waterproof suits, to socks and shoes, golf bags and tees. Many of the major golf brands have introduced recycled polyester into their product ranges, and some are now working towards being fully sustainable in the near future. While the UK government has set itself the target of achieving ‘Net Zero’ by 2050,

APPAREL: FOCUS ON SUSTAINABILITY adidas Golf, for example, has pledged to reach its ‘Zero Waste’ target by 2024. Looking at its SS21 range, 89 per cent of adidas apparel and 83% of its footwear was made from recycled polyester, while the AW21 range saw the shoe percentage rise to 91%, showing just how fast things can move in the right direction when a company sets it collective mind to it. “Within the next two years we aim to have all of our shoes and clothing made with 100% recycled polyester to be one step closer to being a fully circular company, so that every product will be either recycled, recyclable or regenerative,” says adidas Golf’s President Jeff Lienhart. This three-pronged attack means that adidas Golf will firstly seek to replace the use of ‘virgin’ plastics with ones made from recycled materials, as is the case with its Parley range of golf shoes, first launched in 2019, which are made from plastics recovered from ocean shorelines, secondly, that they’re designing products which are made to be remade; and thirdly, they’re using products which are sourced from the natural world and can be returned to it once they’ve finished their natural lifecycle. “It’s amazing to see how close we’re getting to reaching our important milestone of 100 percent across the board,” added Lienhart. “If we want future generations to be able to enjoy the great game of golf, we need to protect our planet and end plastic waste so they still have courses to play on.” Callaway Apparel is another brand looking to enhance its sustainability credentials going forward, with 60% of the yarns featuring in its SS22 range made from recycled water bottles. Sister brand Original Penguin is also using recycled polyelastane in its trousers and marks out products that feature recycled materials by including a ‘RE-Originals’ logo on the label, which helps both retailers and consumers to identify that they are buying a product that is kinder to the planet. As ever, the pyramid of influence matters hugely in golf, with what tour players

are wearing playing a significant role in influencing consumers. This year, for the first time, saw the US Ryder Cup team’s uniforms, which were supplied by Polo Ralph Lauren, feature apparel made from recycled polyester, while the PGA of America has pledged to source its teamwear from 100% recycled materials by 2025. Another brand pushing its green agenda is Glenmuir, which has set out its commitment to the environment with sustainable and renewable methods of manufacturing and focusing on the use natural fibres. The Scottish company’s signature Italian Merino wool sweaters and British lambswool sweaters are all natural, renewable and biodegradable, while it works directly with The Woolmark Company and the International Wool Textile Organisation to ensure they are crafting their wool products in a sustainable and ethical manner. The brand’s Touch of Cashmere sweaters and cotton polo shirts all use cotton from the Better Cotton Initiative which create more sustainable standards in cotton practices and production from farming through to manufacturing. Speaking about its commitment to reducing its impact on the environment, Mikhel Ruia, Glenmuir’s Managing Director, said: “Throughout its 130-year history, Glenmuir has always remained committed to respecting all of our stakeholders, whether that be customers, suppliers, partners and colleagues, and the same goes for the environment. This ethos is at the heart of our collections producing high quality, functional and elegant products which are made using sustainable and renewable methods and craftsmanship.” Ecco Golf is

Glenmuir’s factories ensure all chemical discharge from the dyeing and manufacturing processes go through a Waste Water Treatment Management System which returns the discharge to its original water state before discharging back into the sea or river

another golf brand making giant strides in both of its sourcing of materials and methods of manufacture to reduce its carbon footprint. Although the uppers of its golf shoes are made from cow and yak leather, the company demands that all its suppliers meet the highest standards of animal welfare. Michael Waack, Ecco’s Head of Global Golf, says: ““We pride ourselves on the quality of our leathers, but we know that this also comes with a need for the highest level of corporate responsibility. The raw material for our leather – animal hides – are by-products of the meat industry and we pursue a policy of high animal welfare standards from suppliers, only buying raw material from a select group of suppliers who all have demonstrated the highest level of animal welfare.” He added: “We are a very environmentally focused company, and we are always looking at ways in which we can help to protect our natural surroundings. In particular, we are very concerned about global water scarcity, which is why ECCO has developed DriTan technology, which reduces the amount of water and chemicals that are used in the tanning process. Many ECCO leathers are made using DriTan

ABOVE: OCEANTEE’S Merino wool midlayers are 100% biodegradeable and are made in the only manufacturing plant in Europe that currently meets Greenpeace’s production standards LEFT: adidas Golf’s ZX Primeblue shoes are offered in a ‘No-Dye’ version that uses the material’s natural colour to cut down on the water and energy use that is required to dye products by 60%

December 2021

www.pga.info

A P PA R E L : FO C U S O N S U S TA I NA B I L I T Y

Sustainable knitwear features strongly in Glenmuir’s SS22 Collection

WHAT IS ‘SUSTAINABLE’ CLOTHING? Sustainable clothing is a general term to describe clothing that maximises positive and minimises negative environmental, social and economic impacts along its supply and value chain. Clothing that is sustainable does not adversely impact people or the planet in its production, manufacture, transport, retail or end of life management. In practice, achieving this is not straightforward, and involves trade-offs between different impacts and prioritised improvements over the short, medium and long term. Some examples of actions to improve sustainability include clothes made from certified organic cotton using non-toxic dyes; polyester clothing that can remanufactured into more clothing; Fair Trade certified clothes enabling more equitable trading conditions, ensuring labour standards are adhered to.

All of the products in Reflo’s new golf apparel collection are made from recycled waste materials. For details, visit reflo.com.

Galvin Green’s Drake top is made from recycled plastic bottles

and are indistinguishable from traditionally tanned leathers.” In a move to help speed up the progress of sustainability in and through golf, Swedish golf apparel brand Galvin Green has taken its commitment to raising its environmental game by becoming an Innovation Partner of the GEO Foundation for Sustainable Golf. The agreement cames just ahead of GEO Foundation’s virtual event during the COP26 Summit in Glasgow last month. The Swedish brand – with around 70% of garments in its latest range produced using Bluesign or Oeko-Tex Standard 100 approved fabric and suppliers – will join the growing sustainable golf community in driving innovation and shaping the game’s response to the challenges of climate change around the world. Earlier this year, Galvin Green won the global Sports Technology Award for Sustainability for its Insula sweaters which are made from fabric recycled from plastic bottles. It also produced a report for its retail partners on its progress towards producing garments sourced entirely from Bluesignapproved fabric to cover thread and buttons, as well as material. Labels and packaging for its GameDay collection also come in ecofriendly formats. Galvin Green CEO Nicholai Stein says: “In

collaboration with our suppliers, we’ve been working on our sustainability credentials for almost a decade and look to take responsibility with our long-lasting garments. This partnership with the GEO Foundation will only increase our resolve to deliver more eco-friendly products with high-performance benefits in the years ahead.” The shift towards the product of more environmentally friendly golf apparel also gives PGA retailers the opportunity to order products that place sustainability high up the list of benefits, alongside performance and price. So, take time to educate yourself about the eco credentials of the products that you want to stock at the pre-ordering stage. Ask your regional sales representatives about the sustainability of their ranges and pass this information on to your shop staff so that they’re fully informed when advising customers on buying options. Highlight the sustainability of the products you stock through increased signage, visible hangtags and by engaging with customers directly through one-to-one conversations. Things won’t always move as fast as people want, and that is certainly the case with those demanding instant action on climate change, but taking those first steps are often the most important.

ECCO has developed a dry tanning process which uses less water, while its animal hides are sourced from suppliers that adhere to the highest standards of animal welfare

December 2021

www.pga.info

ADVERTORIAL

The Mediterranean Golf Destination New world-class golf facilities in development at Aphrodite Hills Resort.

ith stunning views of the Mediterranean Sea and an exquisite setting amongst natural vegetation, Aphrodite Hills Resort has been a paradise for golfing enthusiasts since 2002. The 18-hole championship golf course at Aphrodite Hills Resort has attained the highest standard recognition in golf – the PGA National Cyprus. The first and only golf course in Cyprus carrying the prestigious PGA title. Since 2017, the resort has undergone continuous development, improving its offer of a great lifestyle experience to all visitors combining golf, sports and leisure. With this in mind, the Aphrodite Hills Resort is developing the first PGA National Cyprus Golf Academy 6-hole par 3 course together with a state-of-the-art PGA National Cyprus Golf Academy. The par 3 PGA National Cyprus Academy Course will add a new dimension to the Aphrodite Hills Resort’s golf practice facilities and will be ideal for all short game work, distance control with wedge iron play, and offering a facility for wedge fitting. The PGA National Academy Course will help to further establish Aphrodite Hills as a golfer’s choice for in-bound group tourism. The PGA National Golf Academy development will incorporate indoor swing rooms, fully equipped with the latest

The PGA Professional

DP World Tour, formally the European Tour, is coming back to Aphrodite Hills Resort in November 2022

technology for elite coaching and custom club fitting services. Working closely with the PGA team and the golf course architect Cabel Robinson Aphrodite Hills Resort expects to finalise the new practice areas in Autumn 2022 and welcome all advanced golfers and beginners to enjoy the experience of golf at this world class facility. Aphrodite Hills Resort is mostly focused on sports as a main driver, and is proud to announce the amazing sports events that will take place in November 2022:

#makinggolfhappen

• L’Etape by Tour de France – for the first time in Cyprus with Aphrodite Hills Resort as the host venue; showing the huge potential of cycling on the beautiful island for both competitive sport and leisure; taking guests on a Tour De France experience, with a race and a ride on a great journey among stunning Mediterranean scenery. • European Tour – coming back to Aphrodite Hills Resort in November 2022. The PGA National Cyprus was the proud host of two consecutive European Tour events in 2020 and the exposure travelled around the globe with some highly impressive feedback. PGA National Cyprus looks forward to hosting again, offering an amazing experience for both golfers and organisers. Discover and enjoy Aphrodite Hills Resort’s amazing destination welcoming sports enthusiasts, pros or just beginners and their loved ones and create amazing experiences and life-long memories with a mesmerising Mediterranean background. PGA Members who bring groups to train and play at Aphrodite Hills Resort enjoy discounted accommodation and golf packages at its hotel or in one of its luxury apartments. For exclusive offers available to PGA Members, please email: golfreservations@aphroditehills.com

T R AV E L

OUR TOP 3 MEMBERS BREAKS YOU NEED TO BOOK

PRO’S & CAPTAIN’S AWAY WEEKENDS For PGA Professionals looking to run a short UK break next year, whether it be a “Ryder Cup” style event or getting involved in your Captain’s Away weekend, we can help you choose the perfect venue to host your group. With hundreds of options available in the UK you are spoilt for choice. Here are our top 3 UK venues for taking your group away: FROM

£99 PER PERSON

£149 PER PERSON

Why an away weekend?

• 5% commission on your booking • Engage with your members in a relaxed environment • Increase member retention • Build member loyalty • Take the hassle away from your captain by organising their trip • Play fantastic golf courses • Create an additional revenue stream

DoubleTree by Hilton Forest Pines Spa & Golf Resort Lincolnshire, England A luxurious resort located in the Lincolnshire countryside, Forest Pines is popular with pro groups and has everything you need for an away weekend with your members. • • • • •

FROM

The last 3 months have seen us record a huge increase in PGA Professionals looking to book breaks for next year. The demand amongst club members to travel is as strong as pre-pandemic levels and many are taking advantage of the opportunity to get away overseas again in 2022. This month, we take a look at some of the most popular types of trip PGA Professionals can take their members on, ones you should definitely be ticking off your list in 2022.

Great for large groups 188 bedrooms 27-hole championship layout The Eighteen57 & The Grill restaurant The Pines Bar overlooking the course

Carden Park Hotel, Golf Resort & Spa Chester, England One of our most popular resorts for Pro’s and Captain’s away weekends, Carden Park is a beautiful 4-star resort set in the heart of Cheshire, only 20 minutes drive from Chester. • • • • •

Great for large groups 198 bedrooms 36-hole layout Choice of 5 dining areas Jack’s Bar offers stunning views over the course • Luxury 5-star Spa

FROM

£115 PER PERSON

• Forest Pines Spa • 1 night, dinner, bed & breakfast and 2 rounds of golf • Prices from £99 per person • 1 in 16 stay & play FREE

• 1 night, dinner, bed & breakfast & 2 rounds of golf • Prices from £149 per person • Exclusive to Golfbreaks • 1 in 12 stay & play FREE • 10% off drinks for groups of 12 or more

Dale Hill Hotel & Golf Club East Sussex, England Dale Hill is a stunning 4* hotel set in 350 acres of beautiful East Sussex countryside. Two golf courses, comfortable dining areas and a leisure club make up this idyllic venue for your next away weekend. • • • • •

Leading venue in South England 50 bedrooms 36-hole layout Choice of 3 dining areas 4 star leisure facilities

• 1 night, dinner, bed & breakfast & 2 rounds of golf • Prices from £115 per person • 1 in 16 stay & play FREE

To discuss you’re next break away get in touch with the Golfbreaks Pro Travel team 01753 752 880 | pga@golfbreaks.com |

@Golfbreaks_Pro |

@golfbreaks_pro_travel

December 2021

www.pga.info

T R AV E L

TO U R N A M E N T EXPERIENCES

If you’ve never experienced a tournament with your members’ then you are missing out! A trip your members will rave about for years to come and the opportunity to get up close to some of the world’s top players across the globe. We have many tournament experiences on offer, from The Open in the UK to The Players Championship in the USA. Not only do you get

to experience one of the worlds finest tournaments, but you can also add golf in the local area and even add in a coaching element for your members. For a number of tournaments, we can even get you playing straight after the pros. What’s not to like about a break like this! Take a look at 3 of our most popular Tournament Experience breaks to book in your diary.

What a Tournament Experience includes: • 5% commission • Guaranteed tournament tickets • Accommodation • Tournament transfers • On-site Golfbreaks Tournament team

THE PLAYERS CHAMPIONSHIP

FLORIDA, JACKSONVILLE

10TH - 13TH MARCH 2022

FROM

£649

From the historic competition to the unparalleled fan experience – THE PLAYERS Championship is like no other. Each year, the best players in the world come together to compete on the world-renowned Stadium Course at TPC Sawgrass. There aren’t many more challenging layouts on the PGA TOUR’s schedule, and you will no doubt be familiar with the par-3 17th and its famous island green! Known as the “fifth major”, this tournament is one to get pencilled in with your members for a truly unforgettable experience.

• Witness the strongest field in golf • Soak up the atmosphere on the famous par 3 17th • The ultimate fan experience for your members • Extend your stay and play golf in Florida • Prices start from £649

To discuss you’re next break away get in touch with the Golfbreaks Pro Travel team 01753 752 880 | pga@golfbreaks.com |

The PGA Professional

@Golfbreaks_Pro |

#makinggolfhappen

@golfbreaks_pro_travel

T R AV E L

DP WORLD TOUR CHAMPIONSHIP 17TH – 20TH NOVEMBER 2022

UNITED ARAB EMIRATES, DUBAI REGISTER YOUR INTEREST

Following a season-long schedule, the Race to Dubai comes to a close with four days of action set to unfold at the Earth Course, Jumeirah Golf Estates. Enjoy a once in a lifetime golf holiday including luxurious accommodation, DP World Tour Championship tickets, golf on the course after the tournament, along with Dubai’s other premier courses with your members.

SOLHEIM CUP

18TH – 24TH SEPTEMBER 2023

• Witness the climax of the Race to Dubai • Get up close to the worlds’ best players • Enjoy the winter sun with your members • Play Dubai’s world class golf courses • Play straight after the pros • Register your interest for 2022

COSTA DEL SOL, ESTEPONA FROM

£1085

The Solheim Cup is the ultimate prize in women’s golf and you and your members could be at Finca Cortestin in the Costa del Sol cheering on Team Europe in 2023. Experience the unrivalled electric atmosphere at the 18th edition of the Solheim Cup, which promises to be a fantastic golfing spectacle, with the women’s game going from strength to strength. 50

• Watch the worlds’ greatest players battle it out • Witness the thrilling matches with your members • Experience the electric first tee atmosphere • Be a part of the historic event with your members • Prices start from £1,085 December 2021

www.pga.info

DISCOVER THE RIDGE

Vipingo Ridge is home to the PGA Baobab Course, a spectacular par 72 championship course high above the Indian Ocean. Teeming with wildlife, great challenges and dramatic coastal views, it is a year-round golf destination like no other. And with the addition of a PGA Academy, tennis courts, stables, a private beach club, watersports centre and game sanctuary, this hub of sunshine activity on Kenya’s shores promises a holiday of a lifetime. For more detail, WhatsApp +254 700 337 489, email info@vipingoridge.com, visit our website www.vipingoridge.com or follow us on social media.

10-13 FEBRUARY 2022

T R AV E L

COACHING B R E A K S As popular as ever amongst PGA Professionals, now is the time to get your 2022 members coaching break locked in the diary and ensure you secure the best rates and tee time availability before they get snapped up. Following on from last month’s article on “How to run a coaching break”, take a look at a handful of our most popular resorts when it comes to coaching breaks, offering everything you need to run the perfect trip.

FROM

£349 PER PERSON

Why a coaching break? • Earn 5% commission on your booking • Earn in excess of £1,000 for a short trip • Entertain your members in the cold winter months • Play world class golf courses in the sun • Engage with your members in a small group • Increase tuition revenue pre & post trip • Increase retail sales

Amendoeira Golf Resort Albufeira, Portugal Our number 1 pro travel venue and a fantastic resort for coaching breaks in the Algarve, with one of the best practice facilities in Portugal. The resort offers great additional value with shared buggies and range balls included before play. • 5% commission on your booking • Large grass range, short game area and 2 putting greens • Modern apartments & villas • 36-hole layout – Faldo & O’Connor • Par 3 floodlit academy course • Dine in the modern clubhouse &

FROM

£315 PER PERSON

Precise Resort El Rompido Huelva, Spain Another extremely popular resort for coaching breaks, Precise Resort El Rompido offers half board as standard and the option to upgrade to semi all inclusive. The resort is situated in a stunning setting, surrounded by a protected national park and has everything you need to run a successful coaching break. • 5% commission on your booking • Range, dedicated short game area and large putting green • Modern & contemporary 5-star hotel • 36 hole layout – North & South • 5 restaurants & bars to enjoy • Hotel spa

FROM

£249 PER PERSON

• 3 nights half board and 3 rounds of golf • Prices from £315 per person • Pro goes FREE with 7 amateurs • Free room upgrade & unlimited golf on selected dates (subject to availability)

DoubleTree by Hilton Islantilla Beach Golf Resort Huelva, Spain Islantilla is a resort that offers excellent value for money with half board as standard and superb practice facilities. Another popular pro travel venue offering everything you need to host the perfect coaching break with your members. • 5% commission on your booking • Large range, pitching area and putting green • Modern & contemporary 5-star hotel • 27-hole parkland layout • 4 restaurants & bars to enjoy

sports club • 3 nights bed & breakfast and 3 days unlimited golf • Prices from £349 per person • Pro geos FREE with 7 amateurs • Buggies Included • Free use of practice area

• Beauty Farm spa • 3 nights half board and 3 days of unlimited golf • Prices from £249 per person • Pro goes FREE with 7 amateurs

December 2021

www.pga.info

Come and play on the Best Course in the Czech Republic oakspga.cz golf@oaksprague.cz

Europe's Best Golf Course

Czech Republic's Best Golf Course

C OAC H I N G

BASELINE PRINCIPLES

By David Colclough, Head of Coaching and Sports Science

Each year we review the training programme internally and consider how we can improve the learning experience of the students, in order that when they sit their assignments, write their exams, conduct their practical coaching exams, and start coaching in the real world, they are well placed to use the information provided to them to perform to the best of their ability. The Laws, Principles and Preferences (LPP) coaching framework has sat at the heart of The PGA’s ‘Holistic Approach to Golf Coaching’ for several years now. It puts the flight of the golf ball (for every shot) at the centre of the coach’s decision-making process, as it relates to determining if a technical intervention is required, whilst considering the physical, mental, and lifestyle characteristics of each individual. The philosophy that sits behind the LPP framework is clear in identifying Fig 1

that there is not one swing for all, but that a variety of possibilities exist that can be considered functional, if they present the appropriate impact conditions for the shot(s) at hand. In recent times we have incorporated PGA Master Professional Denis Pugh’s ‘Swing Map’ to help trainees see the 14 principles in smaller clusters (see fig 1). The aim of this was to present a more simplified framework from which analysis of technical parameters can begin. However, as a group of staff and PGA Tutors we still see certain trainees wrestling with the LPP framework, and in part, we believe it to be because they struggle to see the possibilities that exist within each principle, and perhaps even more so, how they interlink. As such, we are this year introducing the idea of ‘baseline principles’ into Year 1. The ‘baseline principles’ is a concept we are encouraging the assistants to become

BASELINE TERMINOLOGY GRIP

Strong

Neutral

Weak

RELEASE Earlier – Appropriate – (rotational) clubface clubface is closing sooner square to the swing path at impact

Later – clubface remaining open for longer

familiar with over the course of the programme. The ‘baseline principles’ could be described as hallmarks of a ‘neutral’ or ‘orthodox’ technique, one that encourages a relatively straight away ball flight. However, THIS IS NOT MEANT TO BE A TEMPLATE or MODEL to build a swing towards. These ‘baseline principles’ are there to orientate trainees towards the ‘centre ground’ of a particular PRINCIPLE, and then towards what sits either side of that ‘centre ground’. This then offers three different conditions that players may exhibit within a particular principle to a greater or lesser degree. As an example, when we look at the principles of GRIP and RELEASE, we see a wide variety of grips and releases being successfully used by players, and those that might be considered to have the potential to be useful can be classified in their simplest forms as (see above): The skill of the coach is then to determine which conditions could possibly work together with one another (e.g., a strong grip and later release), and appreciate that some

December 2021

www.pga.info

C OAC H I N G the variability that exists between those players should be embraced rather than removed, so long as a functional ball flight is evident.

conditions really won’t work together (e.g., a weak grip with that same later release). So, depending on the shot at hand, and the other characteristics of the player, a functional combination needs to be the coach’s goal, rather than always migrating back to the ‘centre ground’ (or ‘neutral’) each time, with every player. As PGA Master Professional Hugh Marr stated recently: “Every coach has a picture in their head of what a great golf swing looks like. It’s not the model that makes coaches great, it’s the understanding of ‘match-ups’ – if a player displays one particular swing characteristic, they need to match it with another swing characteristic that complements it” (Marr, 2021) This viewpoint concurs with the great American golf teacher Chuck Cook, who wrote in his book ‘Perfectly Balanced Golf’: “The key is to develop a compatible arrangement of components (e.g., Principles) ... which in turn produce a usable golf shot. An unbalanced arrangement of those components will produce an unusable shot.” (Cook, 1997) Moreover, Hank Haney has written about how he viewed the variations in swing technique contributing to a player being more likely to ‘hook’

The PGA Professional

#makinggolfhappen

Ultimately, players who have control of their golf ball (the ultimate SKILL of golf) will have worked out or been coached to a point where they have ‘functional’ or ‘compatible’ movements that produce a functional ball flight for the shots at hand. or ‘slice’ the ball, and when making decisions on how to help a player he would look at the ball flight and try and take out ‘hook’ related conditions if the ball was curving left, or add in a condition that might typically add ‘slice’ to the shot, thus neutralising the hook ball flight. His aim was to provide a functional ball flight to the player through this balancing approach. Much of the great John Jacobs’s work could be considered in the same light – giving people a stronger grip, turned right shoulder at address, and encouraging them to cast the clubhead from the start of the downswing – all to help a chronic slicer hit a straighter ball flight with the next shot. Ultimately, players who have control of their golf ball (the ultimate SKILL of golf) will have worked out or been coached to a point where they have ‘functional’ or ‘compatible’ movements that produce a functional ball flight for the shots at hand. Those movements will be different for different players, and the

variability that exists between those players should be embraced rather than removed, so long as a functional ball flight is evident. In this way, FUNCTION should take precedent over STYLE when it comes to determining what areas of technique will be addressed to improve the skill of controlling the ball flight(s) required of the golfer, whether that be at the elite level or the recreational level, in the short term or long. So, if you are one of the members who currently employs a trainee, please consider sharing with them knowledge that is compatible with this philosophy. If they need help to understand why reverting to ‘neutral’, working to a single model of movement, or making everyone do the same is not a productive route to go down, please share and discuss this article with them. If you have any thoughts or comments that you would like to share about this article, please get in touch with David at: david. colclough@pga.org.uk

M E N TA L H E A LT H

It’s called a Christmas present,

not Christmas past or future We always put a lot of pressure on ourselves this time of year - when actually, this is an opportunity for us to not apply any pressure.

t’s interesting that the biggest Christmas present is staying in the present. The day itself it’s just that, it’s just a day and it will pass as quickly as any other day, so no matter what the challenges have been all year, or what may or may not happen in the future, give yourself the present of being present for Christmas. Christmas- actually being there for you and your family and friends as yourself, ready to engage and listen and enjoy the time at hand in the present moment.

and political conversations that no one wants to hear whilst on holiday. Put a timer on when you and your family should have your first drink of the day, and agree as a family when enough is enough. Remember that alcohol is a depressant - ask yourself, is all this booze really going to set me up for the best start mentally for 2022? Think quality, not quantity, instead of buying the largest amount for the best price, think about how you could spend that money on a drink you’ll actually really enjoy in moderation.

The two big area for remaining present are: 1. A holiday from tech This has been a year of tech overload, with zoom meetings becoming the new boardroom, our dining tables overtook by our laptops to form our home office, and a constant phone or tablet on hand to mindlessly scroll when we get bored. Whilst we’re taking some well-deserved rest, we can also give our tech a rest too. Our tech usage is only going to increase in 2022. Turn your phones off, put away your laptops, and look to engage with your family in some of the more traditional Christmas activities. Get those old board games out of storage, take turns reading to each other, or if you’re feeling confident - open up that 1000 jigsaw puzzle you always had the intention of doing. There is plenty of time for social media and tech in 2022, it doesn’t have to be right now. 2. Easy on the Eggnog Whilst it’s going to be easy to justify to yourself that the festive season is much more than just Christmas Day, and therefore I’m allowed to drink throughout the holiday - have a think about how this will impact the people around you. Alcohol in moderation is fine, but when you and the people around you overdo it, it can lead to arguments

When stress is at its peak, it’s hard to stop and regroup. Try to prevent stress and depression in the first place, especially if you are prone to having the Christmas period take its emotional toll on you. Acknowledge your feelings. If your are stress and anxiety you can’t just switch that off because its Christmas, realise that it’s normal to feel sadness and grief. It’s OK to take time to cry or express your feelings. You can’t force yourself to be happy just because it’s the Christmas season. Reach out, you’re not alone. If you feel lonely or isolated, seek out community, religious or other social events or communities. Many may have websites, online support groups, social media sites or virtual events. They can offer support and companionship. If you or a family member are really concerned over the Christmas period you can reach out any time to: Shout – a 24/7 text service to support mental health, just text SHOUT to 85258. Samaritans – a 24/7 service, call 116 123. Be realistic. The Christmas period doesn’t have to be perfect or just like last year. As families change and grow, traditions and rituals often change as well. Choose

December 2021

www.pga.info

M E N TA L H E A LT H you are trying to achieve long-term and as special as Christmas might well be, no point letting a few festive days that will pass quickly ruin your longer term goals. The Christmas period is temporary, your long term goals are not.

a few to hold on to, and be open to creating new ones. For example, if your adult children or other relatives can’t come to your home, find new ways to celebrate together, such as sharing pictures, emails or videos. Or meet virtually on a video call. Even though your Christmas plans may look different this year, you can find ways to celebrate. Set aside differences. Try to accept family members and friends as they are, even if they don’t live up to all of your expectations. Set aside grievances until a more appropriate time for discussion. Set some boundaries around conversations that need to be had at a different time and place, and be understanding if others get upset or distressed when something goes awry. Chances are they’re feeling the effects of holiday stress and depression, too.

Take a breather. Make some time for yourself. Find an activity you enjoy. Take a break by yourself. Spending just 15 minutes alone, without distractions, may refresh you enough to handle everything you need to do. Find something that reduces stress by clearing your mind, slowing your breathing and restoring inner calm. Remember, regaining control and looking after your mental health is in our hands when it comes to our mental wellbeing this Christmas - from all of us at Red Umbrella - we wish you a very happy Christmas period.

Stick to a budget. Maybe finances have been an issue and might take a while to sort out, don’t compound this by adding to the financial worries. Before you do your gift and food shopping, decide how much money you can afford to spend. Then stick to your budget. Don’t try to buy happiness with an avalanche of gifts. Learn to say no. Saying yes when you should say no can leave you feeling resentful and overwhelmed. Friends and colleagues will understand if you can’t participate in every project or activity. If it’s not possible to say no when your boss asks you to work overtime, try to remove something else from your agenda to make up for the lost time. Don’t abandon those healthy habits. Don’t let the Christmas period become a free-for-all. Overindulgence only adds to your stress and guilt. You know what

Tim Ladd | Managing Director at Care Coins & Red Umbrella

ABOUT THE AUTHOR Having worked in the golf industry all his life, Tim Ladd knows only too well the toll it takes on mental health and feels passionate about supporting golf and Club professionals as much as possible with the Care Coins system. Tim is currently working on the launch of www.under-par.org powered by Red Umbrella. A website that will provide a specific platform for the golf industry with the intention to provide a self-sustainable way for clubs to provide support for their staff. Tim is a keen golfer (current Handicap 3) and loves everything Aviation. He used to hold a commercial pilots licence

and fly seaplanes in the Bahamas. Tim worked for the following golf companies PING, Taylor Made/Adidas and Henry Griffitts for over 20 years in Germany and the USA. Tim, unfortunately, encountered mental health problems and this led to many years of turmoil. After a long journey to recovery, he decided to set up Red Umbrella to help others get the correct help they need and for companies to support their employees effectively. He has a passion for finding unique solutions to employee wellbeing and combating underused and overpaid systems that many companies use to tick a box.

For more information see

www.carecoins.co.uk and www.red-umbrella.co.uk The PGA Professional | #makinggolfhappen

M A NAG E M E N T

GOLF CLUB GOVERNANCE Gift vouchers can help to generate new customers and boost sales at all times of the year

n this article, PGA Professional Ed Chapman presents his findings based on research into the governance of GB&I golf clubs, conducted as the final paper in a Master’s degree in International Business Leadership and Management. Some of the findings will surprise you and others will reconfirm your experiences. Abstract The research focused on governance structures, management practices, and organisational performance of golf clubs in GB & Ireland. This was done through a review of relevant academic literature combined with the collection and analysis of empirical data, a questionnaire and interviews with club managers. The findings from this research provide evidence that the performance of golf clubs (GC) can benefit from modernised governance structures and that all types of golf clubs can benefit from a for-profit mindset. The main conclusions drawn from this study are that golf clubs need to select their board members based on skill and expertise, and have a strategic plan in place to protect the future of the club.

What did the literature review reveal? There were three key findings from the literature review (a process where you critically read academic papers on relevant topics, e.g. club industry, corporate management practices, and then synthesise the findings) that this article will focus on. 1. Different governance structures had no correlation to board performance, however, structural dysfunction and both input and process variables were significantly correlated with board effectiveness. What were these variables? 1.1 Staff communication channels to feedback on how strategies and policies are being implemented and their performance. 1.2 Obtaining members’ views, i.e. surveys. 1.3 Clear roles and responsibilities for board members: selection based on skills; experience and time-commitment; and a periodic review of board performance. 2. The importance of using financial ratios as key performance indicators for club operations.

What are the benefits of using ratios? 2.1 Ability to benchmark against the industry, either as a whole or against similar club types. 2.2 Helpful in predicting future performance. 2.3 Gaining preferential loan rates. 2.4 Comparing departments internally. 2.5 Assist managers in making fact-based decisions backed up by data and presenting benchmarked data to their boards for easy performance comparison. 3. Operating with a for-profit mindset and using corporate management practices to elevate the performance of clubs, both equity and non-equity. However, non-equity clubs need to be careful not to focus exclusively on the bottom-line at the expense of members' and staff, satisfaction. 3.1 Planning and using a budget were highly ranked for frequency of use and importance for management competency in equity clubs by managers. With rolling budgets and zero-based budgeting gaining wider

December 2021

www.pga.info

M A NAG E M E N T adoption in the corporate world for the agility they provide. 3.2 Positive member experiences are key for attracting and retaining members, which is partly driven by continual facility improvement. This requires capital expenditure which in turn requires revenue to be turned into profit. This can also provide a financial safety net for any exogenous events, such as a global pandemic. 3.3 Best practice for tracking performance was defined as continuous tracking and communication to all staff using a range of visual management tools. Targets were considered best practice when they were a mix of financial and nonfinancial, with the latter often being more inspiring and challenging. Findings and discussion A questionnaire was sent out, 52 usable responses were returned and four club managers were interviewed to gather empirical data to be analysed against the literature review findings. The need for modernisation of governance practices was frequently cited in the interviews as key for performance, which aligned with the literature review. One of the key findings is that the structure of the board is not the key component, but the people on the board and the continuity that this offers, or not. Having board members selected based on skills only was cited as key to success in both the interviews and in the literature; with a nominations committee providing this. One of the key roles for boards cited in the literature, survey, and interviews was that of strategic planning. A lack of strategic planning and the problems this causes were frequently commented on as a major issue

at clubs and the knee-jerk decision making this creates. This ties-in with the importance placed on member surveys with 74% of clubs using them and 76% of those clubs citing them as being very or extremely important in influencing strategic planning. This leads to another finding; a correlation between employee and membership satisfaction. This matched with 85% of managers seeing staff retention and satisfaction as very or extremely important to the level of service, financial performance, and member/guest importance. However, this importance did not match with the employee feedback channels used, which were very limited and only 23% of clubs measure employee satisfaction/engagement. With 78% of clubs reporting an increase in the number of rounds played in 2020 vs 2019, retaining staff and keeping them motivated will be critical to take advantage of this unique opportunity. It is important to regularly check-in with your staff and make them feel valued. There is a distinct lack of corporate management practices used in golf clubs. Only a small number of clubs use any financial ratios, which are the backbone of benchmarking performance versus the industry; the interviews indicated that a combination of a lack of knowledge of ratios and worrying that the board might not understand them as key reasons for not using them. A surprising finding was that 10% of clubs operate without a budget, which is antithetical to the literature review finding of planning and using a budget being a top competency of club managers. Clubs need to act with a for-profit mindset to generate enough profit for capital investment and continual facility improvement, with big-ticket items such as irrigation systems requiring replacing on occasion, and the need to be ready for these. There was a statistically significant positive correlation between clubs returning a profit and making capital investments,

not surprising that a club that makes a profit is able to invest in the facilities. However, 35% of equity clubs stated that returning a profit as either not at all, or only slightly, important. Whereas the clubs that stated making a profit as extremely important more often make capital investments higher than 10% of operating profit and have higher member satisfaction and retention levels than those that rank making a profit as not at all important. A for-profit mindset does not necessarily mean compromising member experiences and can, in fact, offer the opposite with continual facility improvements and having enough funds in hand to survive low-probability events like a global pandemic. Recommendations Two key recommendations for practitioners were identified from this research. Firstly, a nominations committee to recruit board members with the correct expertise and skill set. The involvement of the board in items such as strategic planning is important, and having experts on the board to capitalise on their experience and knowledge can be invaluable to both the GC and the manager, as well as clearly outlining this as being the role of the board, and the day-to-day running of the club as being the role of the GC manager. This links to the second recommendation which is for GCs to have a strategic plan to protect the club’s future and guide it there. Without a strategic plan to formalise a vision and objectives, it is difficult for decision making and spending not to be reactive. This links to employee satisfaction/engagement because if there is no clear vision or purpose for objectives to be linked to then staff can become demotivated and disengaged due to not seeing the value or purpose of the work they are undertaking.

As an Accredited PGA Professional and member of the CMAE, Ed Chapman’s drive for continual learning led him to complete a master’s degree which included a research project focusing on governance in golf clubs in Great Britain and Ireland. Starting his career at Northamptonshire County Golf Club, in 2011 he became the Golf Academy Manager at Al Badia Golf Club, Dubai for three years. After six years at Hong Kong Golf Club, he will take on the role of Director of Golf at The Metropolitan Golf Club in Melbourne, Australia from January 2022. Contact Ed at: ejchapman@protonmail.com

The PGA Professional

#makinggolfhappen

The GPS Rental Trolley

THE ULTIMATE CASH MACHINE

Unmissable opportunity to boost your revenue! • • • • • •

Double your investment in as little as two months Super-accurate high-performance GPS technology Speed up the pace of play on your course Charge increased hire fees Increases your retail sales High residual value with 2-year warranty

Contact your Area Sales Manager for more details .

PGA is a registered trademark of The Professional Golfers’ Association Limited

All PowaKaddy electric trolleys have been awarded the Quiet Mark by the Noise Abatement Society

More game-changing technology at

Explore the entire range at powakaddy.com

BENEFITS

GET MOTIVATED WITH THIS SELECTION OF OFFERS FROM PGA BENEFITS

GET DISCOUNTED MEMBERSHIP AT OVER 3,300 GYMS It’s hard to be motivated by joining the gym when it can be so expensive. Through PGA Benefits, PGA Members can save up to 25% on a membership at your chosen club, closest to wherever you live or work. If you’re too busy to head to the gym, you can always work out at home. MyGymDiscounts offers up to 55% off digital fitness subscriptions.

ENHANCE YOUR CV WITH NEW SKILLS THROUGH QA Wherever you are in your career, QA have a wide range of courses to help you develop your skills. What’s more, as a PGA Member you can receive Up to 50% off on Professional Development training courses*.

Take a look at the offers from PGA Benefits to help boost your productivity and get prepared for the new year.

10% OFF WITH FOYLES With nearly a million books available for home delivery, Foyles is the home for book lovers on the web. Their site boasts a wealth of author interviews and blogs to help you choose your next read. Plus sign up to their Foyalty card to earn points on every purchase*.

STEP UP YOUR HEALTHY COOKING WITH MEALS FROM THE COOKAWAY Does the constant task of thinking of new and exciting recipes come in the way of your motivation to stay healthy? PGA Members can get 25% off* with The Cookaway. Learn to cook a new world cuisine with top tips from Expert Chefs guaranteeing you a delicious and rewarding cooking experience. Their menus are nutritionally balanced to ensure you and your family are eating well. There’s no subscriptions, no commitment and free national delivery.

To take advantage of these and other fantastic deals visit the PGA Benefits via https:// www.pga.info/members *Terms and conditions apply to all benefits. See website for details. Offers subject to change without notice and correct at time of print. Foyles - unfortunately, the discount is not applicable against certain items, including but not limited to already-discounted products, events, gift cards, book tokens, theatre tickets, and A Year of Books. The discount is not applicable to postage costs. Foyles reserves the right to alter products included or excluded from the scheme, and to add to or amend these terms and conditions. Cookaway - 25% is for your first order. Going forward you can get 10% all subsequent orders with the code PH10. PGA Benefit web pages are managed and run by Parliament Hill Limited. Within those benefits are some benefits negotiated directly by The PGA, and these are identified on the benefit web page.

The PGA Professional

#makinggolfhappen

BENEFITS

Legal Advice If you live in the UK and ROI, free legal advice is available from ARAG plc. 24 hours a day, 365 days a year on 0330 303 1846.

PAYE/National Insurance advice BDO LLP offer a free helpline to members. Contact michael.hepburn@bdo.co.uk or call on 0131 347 0355

Health and Wellbeing Support The PGA offers access to a 24/7, totally confidential helpline manned by trained counsellors providing help and advice on any matter that is causing anxiety, concern or depression. The service is also available to your close family and employees. If you feel you or someone close to you needs help, call 0333 000 2082.

Prostate Cancer UK An official charity of The PGA. Speak to a Specialist Nurse on 0800 074 8383* or visit www.prostatecanceruk.org The helpline is open Mon-Fri 10am-4pm, Wed 7pm-9pm *Calls are recorded for training purposes only. Confidentiality is maintained between callers and Prostate Cancer UK.

Financial advice Access financial planning and wellbeing advice 365 days a year from a regional St. James’s Place Partner. This includes straightforward services such as protection products, mortgage advice or opening a Junior ISA, as well as more complex financial planning needs such as inheritance tax planning, pension planning or expatriation/repatriation services. For more information, visit www.sjp.co.uk/pga

Public liability Insurance Cover is included in your subscription fee. Contact membership@ pga.org.uk or call 01675 470 333 for your individual certificate. For any claims contact Howden on 0121 698 8050. Visit the dedicated PGA insurance site at: www.pgainsurance.co.uk

Coca Cola European Partners* Free cooler offer to PGA Members for their retail facilities. To arrange delivery/installation, contact John Balchin on jbalchin@ccep.com.

VAT Advice For VAT advice, call PGA Headquarters on 01675 470 333 or email finance@pga.org.uk

Incentive Programme Coffee solutions* 40% discount on Lavazza machines, 10% discount on refill orders plus £500 Lavazza marketing package. Contact Greenworks on 01527 888 020 or email enquires@greenworkscoffee.co.uk

Natural wellness solution Contact Andrew Green at Andrew.Green@therabodycorp.com to discuss working with Therabody and your requirements www.therabody.com/us/en-us/activities-golf.html

Hygiene Stations* Please visit www.theup.co/dettol-pga to access exclusive PGA member promotions and order your own PGA x Dettol branded dispenser.

Incentive programme of up to £500 in commission when recommending customers to purchase an all-weather home putting green. Call 01730 829 608 or visit www.huxleygolf.com/pga

Award-winning Distiller* 15% discount available to all UK PGA Members on all Loch Lomond Expressions available to buy online. Visit www.lochlomondwhiskies.com and enter the discount code PGA15 at checkout.

Sustainable Golf Products Exclusive 25% off pro-shop offer, buy three Shelf Ready Packaging (SRP) units for £120 (ex. VAT) and get one free. Each SRP contains 20 individual bamboo tee matchbox units, RRP £3.99/unit. Contact rob.emerson@ilbrands.co.uk or 01372 236117. T&Cs apply. Visit www.oceanteegolf.com

For more detailed information and to take advantage of these and other fantastic deals, log into www.pga.info, select Member Benefits then click ‘Find out more’. *Only available to PGA Members in the UK. Terms and conditions apply to all benefits. See website for details. Offers subject to change without notice. †Pay directly in the hotel; flexible cancellation policy; valid only in low and mid-season; the discount can only be applied on the flexible rate and not on other rates or special offers.

December 2021

www.pga.info

BENEFITS Vitamins, minerals and nutritional supplements Free pro-shop Sale-or-return starter pack offer with excellent profit margins. Contact stephen@tomolivernutrition.com for a starter pack and visit www.tomolivernutrition.com for 50% off own-use products with the code: PGAMEMBER

Rangefinder Savings SkyCaddie are delighted to offer PGA Members savings of up to £150 on their latest award winning family of GPS products. Call 01844 296360 or email sales@skycaddiegps.co.uk for more info.

Turf Maintenance Equipment Take advantage of a special offer on the Prostripe Rear Roller Mower for your clubhouse surroundings. For more product information, visit www.toro.com/prostripeuk. To place an order on this offer or learn more, share your contact details at pgamembers@toro.com

Golf Carts Contact Kevin Hart at: kevin_hart@clubcar.com or call 07769 742612 to discuss your requirements. Members in Ireland can contact Liam Ross at The Buggyman at: liam@buggyman.net

Vehicle Leasing Offers* Exclusive contract hire rates on a selection of BMW and MINI models through BMW Group. Visit www.bmwpgasales.co.uk, call 0370 700 5215 or email mail@bmw-issd.co.uk

CBD products

Cannaray CBD are offering PGA retailers a no-commitment, sale-or-return kit worth £560 free of charge. For more info visit www.cannaray.co.uk. To order, email sales@cannaray.co.uk

Reduce Energy Costs We can help identify the potential of roof or ground-mounted solar installations which can reduce energy costs by up to 40%. GreenClub will support with surveys, audits, planning and design and, subject to meeting required criteria, will fund the entire project. Visit www. greenclub.energy, email info@greenclub.energy or call 0800 999 1904.

IT Services* Free Members’ IT health check of your business; up to three months free managed IT services when taking out a contract with an option to leave within the first three months if you change your mind. For more information contact 0207 078 3795 quoting PGA.

XPOS Sales and Stock Management Retail management solution, used by professionals to reduce stock and improve profit. Quote PGAX01 to receive three months free XMAIL, the integrated customer email service. Contact on 01454 418 395 or via the CHAT button at www.crossovertec.co.uk

Card Payment Services* Preferential rates to PGA Members for accepting credit and debit cards. Call 0330 123 1241 quoting PGA.

Affiliate Bonus Become a SkyTrak Show Case Dealer and earn a bonus 40% affiliate fee on your first sale and 20% fee on any future sales. Call 01844 296360 or email sales@skycaddiegps.co.uk for more info.

Personalised Luggage PGA Members receive 20% off our luggage. To view the full range visit www.asbrigolf.co.uk/pga-members-luggage Contact sales@ asbri.co.uk or 02922 678 842 quoting membership number.

The PGA Professional

#makinggolfhappen

BENEFITS Golfing Packages Commission Access to bespoke golfing packages for you and your club members through the dedicated Golf Pro Travel Team. Receive 5% commission on your booking. Contact 01753 752 880 or email pga@golfbreaks.com to book your next trip.

Aphrodite Hills Golf & Spa Resort 25% off for members on holiday residences public rates and 20% off hotel package rates (terms apply)†. For availability and prices email: Hotel Packages – reservations@aphroditehills.com Residences – reservations_mgr_AH@atlanticahotels.com For pro coaching groups, check with PGA Travel Partners.

Argentario Golf Resort & Spa 20% off the flexible rate at www.argentariogolfresortspa.it. For availability and prices on bespoke packages for members/clients, email booking@argentarioresort.it or call +39 0564 810292 quoting PGA Member

Antalya Golf Club Attractive, all-inclusive rates for members and family. For The Sirene Hotel contact: volkan.cavusoglu@sirene.com.tr For Kempinski The Dome Hotel contact: michael.jones@agc.com.tr

Modry Las Golf Resort Modry Las, is delighted to offer fantastic Stay & Play coaching packages for PGA Members. Visit the Members’ Area and find us under ‘Travel & Experiences’ for more info. Get in touch on golf@modrylas.pl or +48 667 710 410 or visit www.modrylas.pl

Formby Hall Golf & Spa Resort Rates from £95pp including use of the pool and health club. Spa days from £49 pp. PGA deals available Sun – Thurs. Contact Mark Williams on 01704 875 699 or reservations@ formbyhallgolfresort.co.uk quoting your membership number.

Slieve Russell Golf & Country Club 20% off B&B rates on www.slieverussell.ie For availability and prices email slieve.reservations@slieverussell.ie on or call +353 49 952 6444 quoting membership number.

Golf Academy

Chee Chan Golf Resort

Attractive rates for PGA Members to play Chee Chan Golf Resort in Pattaya, Thailand. Contact passakorn@cheechangolf.com for details.

BRO SUPPORT Your BRO team

Sam Carr

Fiona Champness

Paul Wisniewski

Justyn Branton

Please ring your regional helpline and you will be put in touch with a PGA Business Relationship Officer

East Region Midlands Region North Region South Region 64

01279 652 070 01675 624 755 01204 496 137 01483 224 200

West Region Ireland Scotland International

07799 111 857 00353 4293 21193 07799 111 862 +44 (0) 7771 751 324 December 2021

www.pga.info

ADVERTORIAL

TRADE NEWS

GET CLOVER FLEX OR CLOVER MINI FOR JUST £1 FOR 6 MONTHS At Clover, we understand what it takes to run a successful business, the hard work, the rewards and the joy of solving problems and being in control. As PGA’s long-standing, exclusive payments partner, we want to help you prepare for this year’s festive season and next year’s golfing season with our portfolio of card processing and payments solutions. That’s why we’re offering all PGA members the opportunity to get Clover Flex or Clover Mini for just £1 for 6 months! Get up and running and ready for next year’s golfing season PUT CLOVER AT THE HEART OF YOUR BUSINESS Our cutting-edge Clover range features innovative point of sale systems that help you manage your business, accept all major

payment types, and deliver great customer service – all in one modern, easy-to-use device!   Meet Clover Flex – POS in the palm of your hand Powerful, portable and packed with useful features, Clover Flex is the smart POS device that helps to lighten your load and take payments anytime, anywhere.

programmes for your members • Get full onsite reporting, from inventory to daily takings (ideal for after all the Christmas parties!) STAY ON COURSE WITH CLOVER Our tailored POS solutions, and UK technical support has helped golf clubs all over the UK get ahead of the game and keep up with the speed of commerce.

Meet Clover Mini – the small POS with big business benefits Clover Mini is the compact but feature-rich POS system that’s sleek, secure, and fits snugly into smaller spaces. With Clover, you can: • Accept all major payment types, including contactless payments • Create and customise loyalty

GET CLOVER FLEX OR MINI

FOR £1 FOR 6 MONTHS Ready to find out more? To get the ball rolling, go to uk.clover.com/lp/ pga-cards/ to request a callback or give us a call on 0330 123 4532, quoting ‘PGA’.  Our lines are open Monday-Friday, 9am-5pm.

The PGA Professional

#makinggolfhappen

E M P LOY M E N T O P P O RT U N I T I E S

ASSISTANT GOLF PROFESSIONAL Position Concept: Assist the Professional Team in directing daily golf operations. Meet & greet Members and Guests and spread hospitality and goodwill. Provide golf instruction. Assist with the running of club competitions and events. Play golf with the Members. Support the Player Services Team and their areas of the operation. Reports to: Head Assistant Professional Position works closely with: Head Assistant Professional, Player Services Team Be available to provide private golf lessons. • Assist Head Assistant with the management of the Junior Program (The Young Spitfires), Ladies instruction clinics and player development programs for all player ability segments. • Play golf with Members. • Assist Head Assistant and Head Professional with all aspects of the golf events and competitions (i.e. preparation, formats, entry fees, registration, gifts, prizes, employee scheduling, course set-up, signage, caddie assignments, player parking, scoreboards, etc.). • Assist Player Services Team in all areas - if required. • As required, cover the Golf Shop and work with Retail Manager, Retail Supervisor and Retail Assistant. • Have broad knowledge of golf equipment and be able to conduct simple club repairs. • Assist with Custom Club Fitting Days. Email: recruitment@beaverbrook.co.uk

Qualified PGA Teaching Professional Crane Valley Golf Club An exciting opportunity for a proactive, experienced instructor passionate in junior & beginner coaching to join an expanding team. Coaching to established golfers is also available. We offer a Club with 850 + members in a superb location. The Club’s strategic focus is to develop one of the best golf centres in the area and have the facilities to do so, including: • Covered floodlit driving range • 9-hole Course • 18-hole Championship Course A full-time position with some operational hours in the Golf Operations, the remainder of time focused on coaching. The role offers considerable earning potential for someone who loves teaching. The successful candidate must be PGA Qualified, with custom club fitting experience. The nature of our business necessitates that the successful applicant will be required to work some unsociable hours including evenings, weekends, and Bank Holidays. If you think you have the experience, skills, and attributes we are looking for, please apply to https://www.crane-valley.co.uk/aboutus/#careers Crane Valley is also part of Hoburne Group which consists of 3 golf courses and 8 Holiday Parks in the south of England. For more details, please visit www.crane-valley.co.uk

Highgate Golf Club - Reception and Retail Manager

Highgate Golf Club is a private Club with approximately 700 members and is the closest 18 hole course to central London. The idyllic and tranquil surroundings along with an inspiring and undulating course make Highgate one of the most progressive private members’ golf clubs in London. The Club´s professional of 40 years is due to retire in spring 2022. The club are currently refurbishing the retail and reception area to create a modern and welcoming experience for members and visitors. Highgate Golf Club are looking for a passionate and hardworking Reception and Retail Manager to take on the responsibility of the overall management of the day to day running of the golf shop, including member services, visitor engagement and all front of house services required at a very busy golf club. The successful candidate will demonstrate a passion of exceeding our customer expectations and a commitment to exceptional standards. Key Responsibilities and Duties: • Reporting to the General Manager and responsible for the financial success of the retail operation. This includes assisting in the preparation and management of the budgets and analysing sales performance. • Responsible for the ordering and management of stock as per seasonal and budget requirements. • Liaising with supplier representatives. • Maintain an effective and attractive shop floor appearance in order to maximise sales. • Ensure replacement and return procedures are carried out in a timely manner. • Manage the social media and website marketing requirements for the golf club. • Operate the tee times and competition management in Intelligent Golf. • Booking golf lessons for the golf professionals Qualifications and Skills: Must be reliable and able to work well under pressure. Must have a positive attitude and be prepared to be hands on. Experience within the golf industry is preferred, or at least two years experience in a managerial role and an interest in the game of golf is required. Excellent communication skills, written and verbal. Exceptional attention to detail and forward-thinking ethos. Demonstrate a professional, enthusiastic and flexible approach. The Club will fully support and encourage further education, enabling the successful candidate to pursue a career in golf management. The position is on a full-time basis working 42.5 hours per week, flexibility with your working hours would be required so you are available to support the club during the busiest times. Please forward a covering letter and CV detailing your experience to date your current salary and why you think you would be the ideal candidate for this position by email to the General Manager Graham Stewart - graham@highgategc.co.uk. Closing date for applications 17 December 66

December 2021

www.pga.info

E M P LOY M E N T O P P O RT U N I T I E S An outstanding, full-time opportunity for a trainee or qualified assistant at this busy, private members’ club. Superb 18 hole and 6-hole academy courses. Excellent practice facilities including grass, covered range, short game area, fully equipped indoor putting and performance studios. Focus is to develop the Club’s successful Junior and Schools Academy plus retailing. Tremendous earning and coaching opportunity for a candidate who is motivated, organised and a team player. Contact andrewhurleypga@aol.com One Plane Golf Academy Trackman Range newly fitted and One Plane Golf Driving Range UK seeking a confident, experienced professional to join them in the quest to become a premier golf training facility for all levels of golfer. Based in the Forest of Dean, self-motivated with a proven track record in coaching children and building a Youth Program (holiday camps included) have a process-driven approach to coaching. Flexible coaching hours is required, coaching over weekends. If YOU seeking an autonomous role and have the required ability and experience, then please email Leslie Greenhalgh at spschepstow@gmail.com explaining why you feel this role would suit you.

Highgate Golf Club - Self employed P.G.A Teaching Professional Highgate Golf Club is a private club with approximately 700 members and is the closest 18 hole course to central London. The idyllic and tranquil surroundings along with an inspiring and undulating course make Highgate one of the most progressive private members’ golf clubs in London. The Club´s golf professional of 40 years is due to retire in April 2022 and the Club is inviting applications for the position of self-employed Teaching Professional. This is an exceptional opportunity for a qualified PGA Professional with a focus on developing golfers of all ages as well as providing excellent customer service to members guests and visitors. We are looking for an individual, with a proven track record of coaching, who can substantially contribute to our coaching program. You will design, market and deliver structured coaching programs both to individuals and to all sections of the club. The successful candidate must be mature, self-motivated high achiever with excellent interpersonal and organisational skills. Facilities: the successful applicant will have access to the Club´s newly to be refurbished fully equipped Trackman 4 teaching studio, two on course practice areas, a top quality putting green and short game area. Please forward a covering letter and CV detailing your experience to date and why you think you would be the ideal candidate for this position by email to the General Manager Graham Stewart - graham@highgategc.co.uk Closing date for applications 17 December 2021 The PGA Professional

#makinggolfhappen

E M P LOY M E N T O P P O RT U N I T I E S Sherborne Golf Club A great opportunity for a self-employed PGA Professional to grow the membership at this private member’s club and build a great coaching business. Commissions will be paid on performance. Please send CV and covering letter to info@sherbornegolfacademy.co.uk or call 07732 601258 for more information.

Silkstone Golf Club Qualified or registered assistant required for busy members club. Must be experienced, self-motivated, and enthusiastic, with potential to build and develop teaching, with emphasis being on junior, beginner and ladies’ groups. Shop hours also required with excellent customer service and IT skills essential. Kevin.guy@foremostgolf.com

Worthing Golf Club Assistant Golf Operations Manager & Junior Golf Coordinator This full-time position may suit a PGA qualified golf professional who is looking to develop their career in golf club administration and management. Salary dependant on qualifications and experience. To apply, please send cv and accompanying letter to: enquiries@worthinggolf.com

COBRA PUMA Golf Fitting and training representative- Southwest England. 9-month contract (Jan-September) to run fitting days and training calls for all COBRA and PUMA stocklists in Southwest/Southeast England. Full UK driving license and previous fitting experience essential. Please send CV to joe.folker@cobrapuma.com

Thornton Golf Club Thornton Golf Club is seeking to employ a head professional to join our forward thinking team. You will work closely on a daily basis with the head greenkeeper & GM. If you have skills, ability and drive please send your CV and covering letter to Richard Murphy at generalmanager@thorntongolfclub.co.uk Fulwell Golf Club Excellent opportunity for an assistant/trainee to join our team at Fulwell Golf Club, an 18-hole private members club. We are looking for someone with excellent communication skills and attention to detail. We work a shift system to allow time to play and teach. CV and covering letter to Nigel Turner at nigel@thegolfshop.org Dundonald Links This is a permanent position to work full time hours. This will be 40 hours across variable day which include weekends and bank holidays. £9.80 per hour salary. For further info contact:https://darwinescapescareers.co.uk/job/211957

Chesterfield Golf Club Excellent opening for an assistant/trainee to join our team at Chesterfield Golf Club, an 18-hole private members club. The role includes retail, repairs, custom fitting, junior coaching and playing, this is a great career opportunity for the right candidate. Please apply with your CV and covering letter to Shane Naisbett at shanen09@gmail.com Elm Park Opportunity for a PGA trainee/qualified PGA member to join the team at a busy private members club located in Dublin city centre with circa 2000 members. This position will be salary based on a 3-day week (shop) with lots of potential for coaching. Applications with CV to petermorganpro@yahoo.co.uk New Forest Golf Club Excellent opening for an assistant/trainee to join New Forest Estate & Golf Club. The role includes retail, custom fitting, coaching, junior coaching and playing, this is a great career opportunity for the right candidate. Please apply with your CV and covering letter to Stephen Barrett at stephenbarrett@newforest.ie

Supporting the relationship between PGA Professionals and the golf industry The PGA offers a free, bespoke service designed to assist you through the recruitment process to ensure you get the right PGA Professional for your facility. The PGA has helped more than 150 golf clubs with their recruitment needs in the past two years by: Identifying roles and responsibilities Assisting with writing the initial advertisement Advice on interviewing Guidance around remuneration Developing service level agreements / contracts Mediation and ongoing support For more information contact Jessica Harrison on 01675 470 333 or at: recruitment@pga.org.uk

December 2021

www.pga.info

E M P LOY M E N T O P P O RT U N I T I E S The Royal Automobile Club This iconic 36 Hole venue in Epsom is looking to recruit two fully qualified PGA professionals as assistant golf professionals. 30 Shop Hours per week with a salary of £15k – 75% commission on all lessons with OTE’s of circa £35k. To apply, please visit here for more details or visit pga.info

Pyle & Kenfig Golf Club Opportunity for PGA trainee/registered assistant to join our team. P&K is a thriving championship links celebrating our centenary in 2022. Our facilities include, Trackman Studio, 9-hole academy course, 7 bay floodlit covered driving range. Role will include retail/coaching/club fitting. Please send CV and covering letter to dylangolfpro@gmail.com

Sheerness Golf Club, Minster PGA trainee or training applicant required to work at a private members club. The role includes shop hours with teaching opportunities. Applicants must be hardworking, highly motivated and self-efficient. CV and cover letter to andythorburngolf@yahoo.com

Denham Golf Club Qualified/nearly qualified head assistant professional required at this busy private members club in Denham, Buckinghamshire. An excellent opportunity to develop retail, fitting coaching with Swing studio and good earning potential. Please send your CV to: Mark.lawrie@denhamgolfclub.co.uk

Tullamore Golf Club Excellent opportunity for a motivated candidate at one of the Midlands premier golf clubs. The role includes retail and online marketing, coaching/custom fitting using Trackman as well as junior camps and playing opportunities. To apply please email CV and Cover Letter to Corey Doherty at corey@tullamoreproshop.ie Portstewart Golf Club Portstewart Golf Club has an exciting opportunity for a trainee assistant PGA professional to join their team of professionals. This is an excellent career opportunity for the right candidate. Job description on request. Please apply with your CV and cover letter to Neil Graham at pro@portstewartgc.co.uk Closing date 19th December 2021. Lancashire Golf Academy An opportunity has arisen for a trainee or PGA assistant to join our successful team. The role includes retail, coaching & custom fitting opportunities as well as the chance to work between our two locations. Ideal candidates would be highly motivated and customer service focussed. Apply via email: shop@lancashiregolfacademy.co.uk Paultons Golf Centre Exciting opportunity for sales focussed individuals wishing to drive the golf business in New Forest. Responsibility for golf days, golf breaks, tuition breaks, events; over 3 courses, driving range, hotel. A track record of sales, experience in qualifying and completing leads from all sources essential. CV + letter to manager@bramshaw.co.uk South Winchester Golf Club We are recruiting for a self-employed PGA teaching professional to grow and develop the junior and adult academies at this great private golf club. In addition to coaching revenue, commissions are paid on new members generated. Business support is provided by GLF. Locker. Please send your application to andrew@orbisgolf.com Hazel Grove Golf Club A fantastic opportunity for a self-employed golf coach to work at Hazel Grove Golf Club. We are a busy private members club with excellent practise facilities. Good earning potential for the right candidate. Please apply to James Rowlands email: james-golfpro@hotmail.co.uk High Legh Park Golf Club (americangolf) PGA Professional/ 2nd,3rd year trainee required to deliver junior group tuition at Rossendale Driving Range on the following times/days. Applicants must be DBS checked and hold a Child Protection Workshop Certificate. Saturday 9.00am – 12pm Sunday AM 9.30am – 12.30pm Monday PM 6.00pm – 8.00pm Rossendale Driving Range https://www.americangolf.co.uk/driving-range/rossendale.html

Rathfarnham Golf Club Rathfarnham is a busy members club located in Dublin city. This position will be salary based for shop hours and coaching/workshop rates will be discussed on applying. Plenty of coaching opportunity for the right applicant. Please forward cover letter and CV to Cormac: cormachennessy@yahoo.co.uk Headfort Golf Club Qualified/Near Qualified PGA Professional Headfort is a busy 36 Hole Complex with 1500+ members across all categories. Shift system in operation excellent earning potential for the right candidate. Coaching and fitting experience required. Become involved in the further development of junior programme. Email CV to brendanmcgoverngolf@gmail.com Elfordleigh Hotel Golf & Leisure Great opportunity for a nearly or fully qualified Pro at a busy golf club in Plymouth. Facilities include 18-hole course, practice ground and short game area. Role includes retail and golf operations and helping to grow the coaching and custom fitting aspects. Please send CV/ covering letter to simoninvest@elfordleigh.co.uk Morton Hall Golf Club An exciting opportunity is available for a non-registered / registered PGA trainee at Mortonhall Golf Club, Edinburgh. Mortonhall GC is a prestigious club well positioned on the South side of the city and boasts a membership of approximately 1,000. Non-registered / registered PGA Trainee welcome to apply. Email: professional@mortonhallgc.co.uk

INTERNATIONAL eGolf Megastore, Abu Dhabi, UAE PGA professional / PGA assistant - Custom fitter/ retail specialist We have an opening for a PGA Professional or PGA Trainee to join a fast-growing expanding company, in a variable role, primarily as a custom fitter/retail specialist, with progression opportunities. Applicants with prior experience should send their CV to alex@egolfoutlet.ae Desert Springs Resort, Spain Exciting opportunity for service focused, positive, enthusiastic, selfmotivated, organised and professional individual wishing to be the driving force behind the delivery of the highest standards of service to our clients and working closely with department Managers for planning and effective delivery of sports camps. CV and letter to scc@almanzora.com

For more information, please contact recruitment@pga.org.uk The PGA Professional

#makinggolfhappen

M E M B E R S I N T H E S P OT L I G H T

WHAT HAS BEEN YOUR CAREER TrackMan numbers and the ball flight. PATHWAY? Now during the off season, I’m working My first start in the golf industry was when closely with my Area Sales Manager for I did work experience at Hilton Park Golf Pre-books and presenting the new product Club, Scotland. I loved it that that will be released early next much I asked for them to take year. I will also be running training me on at weekends and then seminars on the next range of during the summer. I did a Golf products come end of January/ Facilities Management course at beginning of February looking at Elmwood College, Fife, for a year them form a custom fitting aspect. and a couple of months later the head professional at Hilton WHAT/WHO HAVE Park was leaving and I was given BEEN YOUR CAREER the opportunity to start my PGA INFLUENCES? Training, which I jumped at the Gordon Simpson CMDip now chance. Secretary at Gullane Golf I started my second year of Club. Gordon gave me my first This month we take a closer look training at Gleneagles and it really opportunity to work in the golf opened my eyes. I worked there industry at Hilton Park Golf Club. at the career of TaylorMade’s for five years and I took every Andrew Jowett, Head of Experiential Technician, Kirstin Scott, Golf at The Gleneagles Hotel, opportunity that came my way. I did a lot of retail and coaching, who enjoyed spells at Hilton Park Golf he pushed me to try different and I also worked with a lot roles within the golf industry, Club and Gleneagles, before joining of juniors at the PGA National from teaching to retail and a one of the biggest brands in golf. Academy. It was an unforgettable stint within the membership experience and while I was there, office. The skills and experience the Ryder Cup came into town. that I have taken away from One phone call can change your life. Gleneagles have been so valuable for other I’d moved back to Glasgow after leaving The role is so varied now from your roles that I have taken on within the golf Gleneagles in 2018 and found myself traditional Club Fitting day many years ago industry. Andrew is still someone I keep in slowly moving into an office-based role when it was a ‘demo day’ now it’s a Fitting close contact with. and knew something needed to change. Event – booking in customers that want to I saw that TaylorMade were hiring for an buy the brands products. WHAT IS THE BEST PIECE OF ADVICE experiential role and in January 2020 I put Each event typically lasts between 4-5 YOU’VE BEEN GIVEN? myself forward. I received the good news hours and we see on average 8-10 people Find a job that you love and you’ll never in February 2020 that I would be joining during the event. Appointments vary, but we work a day in your life. People remember the Team TaylorMade and well, we all know what usually say 30 minutes for a driver fitting and way you made them feel – your smile is the happened after the global pandemic hit. an hour for a full bag fitting. first impression of your business/work. The main aspect that I really enjoy is that WHAT IS YOUR CURRENT ROLE? you’re educating the golfer, they leave with WHAT IS THE BEST PIECE OF ADVICE Experiential Technician for North and West a better understanding why that specific YOU WOULD GIVE? of Scotland for TaylorMade Golf. Every day product is right for them! Explaining delivery I would say that there’s so many routes is different which I really enjoy, a different of the club, launch and spin characteristics – you can go down within the industry so venue and customers throughout a working why that head and shaft makeup is best for experience as much as you can and don’t week. them and their game with the backing of the have any preconceptions!

GREAT SCOTT!

December 2021

www.pga.info

H ave yo u s i g n e d u p ye t ?

T h e f r e e d i g i t a l p la t fo r m t ha t co n n e c t s g o l fer s w i t h P G A m em b er s

Reach new customers

Search Engine optimised

Connect with local golfers

Create an online shop window

Complete your profile and get more enquiries. w w w. p g a . i n fo sign up.

BRING THE HEAT

All-New for 2022