Thursday March 5th, 2015
California State University, East Bay
News, Arts & Culture for the East Bay
CSUEB faculty wages decrease. Page 3
Softball breaks even against Humboldt State By Louis LaVenture Sports and Campus Editor
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alfway through an eightgame stretch against ranked opponents Humboldt State and Monterey Bay, the Cal State East Bay women’s softball team is 2-2 after they split a recent home stand with the No. 19 Humboldt State Jacks. The Pioneers are now 13-7 overall and 6-6 in California Collegiate Athletic Association games this season while the Jacks are 9-6 overall, 6-2 in CCAA play and could fall out of the top 25 rankings with the two losses. The schedule is stacked for CSUEB who will host four games against the No. 3 Cal State Monterey Bay Otters on Friday and Saturday. The Otters (13-2 overall, 5-1 conference) have been dominant this year and have outscored their opponents 98-32 this season with just two losses on their record. CSUEB got things started and took the first game on Friday in a close contest 4-3. The game got off to a rocky start for Pioneers junior pitcher Sierra Clark who gave up a home run to Jacks junior catcher Darian Harris for an early 2-0 advantage. Clark man-
KRISTIANA FEDERE/CONTRIBUTOR
Top left: CSUEB senior infielder Alex Vela turns a double play on Friday against Humboldt State. Bottom left: The Pioneers Celebrate a 4-3 victory on Friday over the Humboldt State Jacks. See Softball, Page 11 Right: A CSUEB hitter fouls off a pitch on Friday at Pioneer Softball Field on the Hayward campus.
Hayward unifies branding Wind Symphony to perform at CSUEB
FRANK HOLLAND/COURTESY
Shannon Stroud Metro Editor
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rom the newly installed traffic signs on Hayward Boulevard to the planning of the new library in downtown— the residents of Hayward are starting see some changes to their city. For the last couple of years, Hayward has made citywide improvements such as road maintenance, mall upgrades, and as of last year the city started the “Made in Hayward” campaign to help students and educators commit to bettering education in Hayward. With the city’s renovations, its overall image was in need for an upgrade as well. In 2013, the City Council started a brand assessment, to find a cohesive way to market the city of Hayward to current and future residents. “The brand assessment looks at what’s in the community and how you are describing yourself to others,” said Frank Holland, city of
Hayward’s Communication and Media Relations officer. “We analyze how we are perceived, and how we want to be perceived based off the inherent positive qualities that we have.” The brand assessment is the first part of the Council’s economic development strategic plan. According to the economic development strategic plan, there are three steps involved in rebranding the city: branding and marketing, maintaining and improving the industrial sector, and improving the service and retail industry. The plan was implemented in 2014 and should be complete in 2018. With the brand assessment in the works, parts of the new marketing are starting to come alive. For, Hayward’s City Council wants to create a logo that can be used on government, businesses, and publications to represent the city as a whole. “If you look at our previous communication material, there’s a lot of fragmentation. Everyone was trying to do their own thing, but when that happens then it there’s a lack of a cohesive message that represents the city.” In the process of the brand assessment Holland asked the Hayward community, “What things define Hayward?” They got their answers from the community through discussions, workshops, and online surveys. By talking to the community two themes were very apparent. The first one was Hayward’s location. “The primary benefit is our location. We are close to three major freeways, we have an airport, and we are in the middle of the bay,” said Holland. Although the loca-
he CSUEB Wind Symphony will give its annual quarter performance at 7:30 p.m. at the University Theater on Wednesday, showcasing a variety of song selections, and feature the CSUEB Brass Choir. The concert will consist of woodwind, brass and percussion instruments. “Unlike a big band, it does not use any electronic equipment or amplifiers,” said Director of Bands Dr. Danielle Gaudry. “It’s more what you would consider a concert band.” The Wind Symphony holds main auditions for the band at the beginning of every year. Once the students audition they do not have to audition again for Gaudry. However, new auditions are welcomed at the start of each quarter. “We’re one of the large ensembles of the music department,” said Gaudry. “I have auditions at the beginning of the year for placement, in terms of who will play first clarinet, and second clarinet.” The Wind Symphony at CSUEB, like other campus bands, is open to auditions from students outside of the music department. “Essentially the audition is for me to hear if the musicians can play at the level of the music that we’re playing in the ensemble,” said Gaudry. “Also for me to get a sense of which part they should be playing.” Though their concert schedule is fairly frequent, Wednesday night’s performance is the largest on-campus of the quarter for this band.
See Rebrand, Page 6
See Wind, Page 5
By Sam Benavidez Arts and Life Editor
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TAM DUONG JR./THE PIONEER
The CSUEB concert band practices for it’s winter quarter University Theatre performance on March 11 on the Hayward campus.