Thursday
NOV/20
2014
California State University, East Bay
News, Arts & Culture for the East Bay
Hate crime victims remembered By Kris Stewart Online & Video Editor
T
oday is the International Transgender Day of Remembrance, a day set aside to remember victims of hate crimes due to anti-transgender hatred and prejudice. On campus a group called the Transgender Inclusive Action Committee commemorates this day by honoring those who have lost their lives by posting photos of the victims on some of the campus’ main buildings. There will be photos of victims along with their stories to raise awareness of the transgender community. The group is a small ad hoc committee comprised of students and faculty who identify as transgender or gender queer. The group doesn’t feel that the transcommunity feels safe on campus. “We hope to provoke a conversation about what we might do to become a trans-inclusive campus,” said a member of the group, who preferred to remain anonymous. The posting of the photos hopes to double as a trans rights campaign, which will explain to the campus population what the trans community feels needs to be respected and visible on this campus. Some examples include faculty and staff not using student’s preferred pronouns, too few gender neutral bathrooms on campus, university forms not accounting for the multiplicity of genders and more. This day originated in November 1999 to remember the life of Rita Hester, a transgender African American woman who was murdered the year before in Allston, Mass.
By Kris Stewart Online & Video Editor
C
See Transgender, Page 3
Graphic | Tam Duong Jr.
Molière’s Tartuffe opens at University By Beatriz Alvarez Contributor
T
he curtains rose for the Theatre and Dance department’s fall production of the nearly 400-year-old play Tartuffe on Friday night. The small but eager crowd entered the University Theatre for opening night as the doors opened. Molière’s Tartuffe is a comedic play that was written in the mid 1650’s and was performed for King Louis XIV. Running through Nov. 23, Tartuffe is performed by CSUEB students that auditioned for the parts in early October. “I look at this play as about a family in crisis because of the foolishness of an aging patriarch who finds himself surrounded by youth – sort of a 17th century mid-life crisis!” said director Marc Jacobs. Jacobs lightly compared the play to television sitcom “Modern Family” where the lord of the house Orgon is like Jay, his very young wife Elmire is Gloria, and his two children who are not much younger than his wife are like Jay’s children. On opening night, Jacobs estimated the theater to be a quarter of the way full, but that didn’t discourage him. “It’s great to have a big audience but I don’t look at that as a measure of success,” said Jacobs. “I look at it as ‘Did the actors do well?’ and ‘Did the audience love the show?’” Jacobs has been directing for over 45
Actors in CSUEB’s Tartuffe pose during Friday’s opening night.
CSUEB offers first social media program
Courtesy | Marc Jacobs
See Tartuffe, Page 3
alifornia State University, East Bay will launch their Social Media Marketing Certificate Program this winter. CSUEB will be the first university to offer this kind of program in the East Bay. With the Bay Area being home to social media giants like YouTube, Twitter, Facebook, Yelp and more, CSUEB felt the need to create a program to equip students with the skills to be competitive in the field of social media marketing according to Kimberly Legocki, director of the Social Media Certificate Program and adjunct professor at CSUEB. The program is being offered through Continuing Education on campus, a division that provides more than 35 degree and certificate programs. The program will consist of six courses and two workshops, all to be held at CSUEB’s Oakland campus. “Most CSUEB students are social media savvy! They do a great job staying current with social media platforms,” said Legocki. “What many students struggle with is how to bridge the gap between using social media for personal purposes to using social media as a business tool to support and achieve company goals.” The program will teach students how to create social media strategies, policies, content plans and more, said Legocki. It will teach them how to deal with negative feedback and effectively build online communities. “People learn in all different ways. This program is geared towards working adults who don’t have the time to be self-taught,” says Legocki. “It is also designed for hands-on learners. Students learn current best practices then will practice what they just learned right in the computer lab with the support of faculty.” Legocki will also be one of the instructors for the program. She has been promoting and educating companies about online marketing and tactics since 1994. Along with her, faculty for the program include: Susan Kay Hoffman, a lifestyle blogger who has worked with companies like Nutiva and Laughing Cow, Suse Barnes, who runs an Oakland-based internet strategy company and Marguerite Hinrichs, who is director of Student Life at CSUEB and runs a public relations firm. During the course, students will work as consultants for a local Oakland business or nonprofit. Through the duration of the program, they will implement the tools they have learned into a strategy for their company. As for job placement after completion of the program, Legocki says that the students will have access to the services provided by the university’s Career Development Center. The program lasts six months and costs between $1,950 to $2,525, but tuition fees are subject to change at any time. There’s no application for the program and you can enroll at any time.