Edition 1

Page 1

FREE CO P Y

October 01 to 07, 2013

www.theplayatimes.com Weekly, Year 01, Number 01, 10,000 Copies, 16 Pages

The Playa Times First Issue

The Playa Times will report on life as lived by those that work here and the expats who now call this paradise home. By: Gema García

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ocal expats and tourists alike are celebrating the publication of the first ever free English language weekly newspaper in the Riviera Maya. The paper promises high quality content together with a unique focus on life in Playa, as well as announcements on activities and upcoming events. The local community of expats now has every reason

to celebrate as this means that finally they will have a way to communicate, exchange views and commemorate the important events in their lives. Sections such as community focus and news will report on everything from advice about immigration matters to where to find the best beaches. Do you have an important announcement to make that could be of interest to the rest of the community? Well now you will have an entirely free forum in which you can share your news.

TOURIST INFORMATION Visitors to Playa will have a readily available reference to all that is happening within our vibrant community. The paper will be written in an impartial and objective for-

mat. Subjects will vary, but will cover every possible activity or event from the moment visitors arrive at the airport, until they leave: taxi services, tax refunds, beaches, bars, restaurants, nightlife, clubs, local artists, archeological sites and outdoor family fun. After all, there is a lot more to do here than sunbathe and stroll along La Quinta Avenida! Some articles will inform tourists of what life in Playa is like for residents. It will be a “snap shot” of life here as lived and seen by locals and expats alike. Local business will not be neglected. Articles relating to real estate sales, rental, property management, as well as the pros and cons of opening a business in Playa will be addressed by the newspaper.

The Playa Times will be edited by Omar Tornel, Senior Editor, who has many years of experience on local papers. He will leading a team of reporters who will seek out and create articles of interest to The Playa Times’ readers. Upcoming shows, artists exhibitons, local services information, sports activities and even a section focusing on our senior residents and their particular needs.

ADVERTISERS DELIGHTED Until now, the only way a business could reach the local expat and tourist market here was to put up a billboard, distribute flyers, lease a plane towing a banner or hire a “crier” to invite passers by to come in and sample their products or services. Billboards and flying banners seldom get their message

across, whilst flyers are usually discarded as quickly as they are handed out and expensive to produce, and “criers” can be harassing – “no gracias” is always the standard response. The Playa Times now offers a unique new platform where businesses can advertise and directly reach out to their target market, in their own language. Advertisements may be in color and upcoming events can be presented within plenty of time to elicit the best possible response. The Playa Times will be published weekly, every Monday commencing October 2013 with seasonal Special Editions. Some pages are in color and articles and advertisements will also appear on the newspaper’s web site www.theplayatimes.com.

Discover Prehistoric Riviera Maya Learn more about the important prehistoric findings being made here in the Yucatan and the efforts to preserve them. On Page 03


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