Alleyoop January 2022 Catalog

TM

Multifunctional Makeup, Skincare & Body Care

SPRING 2022 CATALOG

contents

PAGE 02

makeup

PAGE 18

skincare

PAGE 24

body care

PAGE 32

stationar y & merch

simplify your world — beginning with your makeup bag Increasingly, the beauty world has become intimidating and wasteful. We’re inundated with routines that are overly complicated and require too many steps. Plus, excessive packaging and overconsumption has created so much waste in the environment.

We’ve redefined multifunctional with efficient, ecofriendly products that do more than one thing. Our makeup, skincare and body care products streamline your routine and cut the clutter, helping you save time, money and space.

Less clutter (and waste), more living life to the full — that’s our philosophy.

1

multi-tasker + display

multi-tasker

4-in-1 makeup brush Meet the makeup brush that lightens your toolkit.

Our 4-in-1 brush equips you with everything you need for a flawless face — from concealer, blush, brows, and eyeshadow, now you can do it all with one sleek, multi-tasking and space-saving tool. Twist off either end to reveal the eyeshadow or eyebrow brush.

MSRP $28 EACH INCLUDES:

BLENDING SPONGE

POWDER / BLUSH

ANGLED BROW/LINER

E YESHAD OW

multi-tasker starter kit Includes 1 display, 12 Multi-Tasker units, 1 tester unit and 1 free Multi-Tasker ($28 retail value).

WHOLESALE $200 STARTER KI T W/ DISPL AY BT-MUB-STKT 8

59276 00584 0

7” W x 5” L x 13.25” H BT-MUB 8

CLEAN

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VEGAN

TESTER-BT-MUB 8

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CRUELT Y-FREE

★ ★ ★ ★ ★

★ ★ ★ ★ ★

★ ★ ★ ★ ★

“It’s the only makeup brush you need.”

“Multi-Tasker has helped me declutter my makeup bag.”

“This brush cuts my makeup routine in half!”

TRAVEL-FRIENDLY

3

Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are. It comes in 3 versions of universally flattering shades—there’s basically a look for every occasion. It’s super travel-friendly and tiny purseapproved, so you can lighten your load and leave your makeup bag at home.

MSRP $25

eyeliner

brow pencil

lip liner

highlighter

pen pal + display

pen pal

4-in-1 touchup pen

pen pal starter kit Includes 1 display, 18 assorted Pen Pal units + testers, and 1 free Pen Pal ($25 retail value).

WHOLESALE $268.75 STARTER KI T W/ DISPL AY BT-PEN-STKT

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highlighter lip liner

IN A ROUGE

brow pencil

( LIGHT)

eyeliner

MAKE A MAUVE ( LIGHT TO MEDIUM )

BERRY BUSY ( MEDIUM TO DEEP )

IN A ROUGE

MAKE A MAUVE

BERRY BUSY

(LIGH T )

( LIGHT TO MEDIUM )

( MEDIUM TO DEEP)

BT-PEN-ROU

TESTER-BTPEN-ROU

TESTER-BTPEN-MAU

BT-PEN-MAU

8

4

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BT-PEN-BER

7” W x 5” L x 13.25” H

TESTER-BTPEN-BER CLEAN

VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

5

11th hour

BABY PE ARL (SHIMMER)

TESTERBT-11H-BAB

BT-11H-BAB 8

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8

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GOT TA GUAVA (SHIMMER)

TESTERBT-11H-GOT

BT-11H-GOT 8

cream eyeshadow & liner stick

59276 00568 0

8

59276 00599 4

CHARCOLI T (SHIMMER)

More reliable than your always-late BFF, our 11th Hour

TESTERBT-11H-CHA

BT-11H-CHA

shadow sticks show up and stay put. Made to last for 8

11+ hours, they’re waterproof, smudge and crease-proof,

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easy to apply, and dries down to a soft, natural finish.

baby pearl

As an added bonus, one end of the stick is a sharpener

BRONZ E MEDAL (SHIMMER)

so you can turn it into a precision eyeliner. Boom!

charcolit (shimmer) charcolit (shimmer) bronze medal (shimmer)

charcolit (shimmer) bronze medal (shimmer) gotta guava (shimmer)

bronze medalgotta guava (shimmer) (shimmer)

bronze medal (shimmer)

gotta guava (shimmer)

charcolit (shimmer)

gotta guava MSRP (shimmer)baby pearl (shimmer)

bronze baby pearl (shimmer) medal (shimmer) coffee break (matte)

baby pearl (shimmer)

charcolit (shimmer)

gotta guava (shimmer) charcolit (shimmer)

bronze medal (shimmer)

pearl $24baby (shimmer)

coffee break (matte)

coffee break

baby pearl BABY PE ARL (matte) (shimmer)

bronze taupe medal dollar GOT TA GUAVA (shimmer) (matte) gotta guava

CHARCOLI(shimmer) T

coffee break (matte) taupe dollar (matte)

taupe dollar (matte)

TESTERBT-11H-BRZ

BT-11H-BRZ taupe dollar (matte)

espresso coffee self COFFEE BREAK break (matte) (matte)

espresso gotta guava (shimmer) self TAUPE D OLL AR (matte) baby pearl (shimmer) ESPRESSO SELF

espresso self (matte) taupe dollar (matte)

baby pearl (shimmer)

espresso self (matte)

espresso self (matte) coffee break (matte)

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gotta guava

taupe dollar (matte)

8

charcolit taupe dollar (matte)

TESTERBT-11H-COF

BT-11H-COF

espresso self (matte)

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8

TAUPE D OLL AR (MAT T E )

TESTERBT-11H-TAU

BT-11H-TAU

coffee break

8

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8

TESTERBT-11H-ESS

BT-11H-ESS

6

CRUELT Y-FREE

TRAVEL-FRIENDLY

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espresso self

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ESPRESSO SELF (MAT T E )

taupe dollar VEGAN

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espresso self

bronze(matte) medal

BRON ZE MEDAL

CLEAN

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COFFEE BRE AK (MAT T E )

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coffee break (matte)

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+ Smudge & Crease-proof + Waterproof

11th hour + display

+ Lasts for 11+ hours

11th hour starter kit Includes 1 display, 36 assorted 11th Hour eyeshadow sticks + tester units, and 1 free 11th Hour ($24 retail value).

WHOLESALE $493

STARTER KI T W/ DISPL AY BU-11H-STKT

+ Infused with Jojoba Oils

6” W x 8.75” L x 13.25” H

CLEAN

8

VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

9

A bestselling 3-in-1 stackable compact that packs a blendable cream blush, bronzer, and highlighter.

Infused with moisturizing ingredients like Jojoba and Sunflower Seed Oil, this pigmented formula helps to create a natural glow. Easy to apply directly with the fingers anytime, anywhere, or with a makeup brush for a more dramatic effect. Intentionally designed to be travel-friendly, it’s packaged in a stackable lightweight compact, and the cream formula doesn’t break in your bag or purse like traditional powder products.

stack the odds

stack the odds

blush, bronzer, highlighter

BLUSH

BLUSH

BLUSH

BRON ZER

BRON ZER

BRONZER

HIGHLIGHT ER

HIGHLIGHT ER

HIGHLIGHTER

MSRP $38

CLEAN

VEGAN

S ASSY PANTS

SUNKISSED

COCK TAIL HOUR

CRUELT Y-FREE S ASSY PANTS

SUNKISSED

COCK TAIL HOUR

(LIGHT TO MEDIUM)

(LIGHT TO MEDIUM)

(TAN TO DEEP )

BT-STO-SAS

BT-STO-SUN

BT-STO-COC

TRAVEL-FRIENDLY

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TESTERBT-STO-SAS 8

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8

TESTERBT-STO-SUN 8

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TESTERBT-STO-COC 8

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stack the odds + display

stack the odds starter kit Includes 1 display, 12 assorted Stack The Odds units + tester units, and 1 free Stack The Odds ($38 retail value).

WHOLESALE $282

STARTER KI T W/ DISPL AY BU-STO-STKT

8” W x 8.75” L x 13.25” H

CLEAN

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VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

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Whatever you’re in the mood for, this lipstick trio has you covered. Multi-

CLEAN

Mood includes 3 different finishes (a gloss, a cream, and a matte), allowing you to create whatever look you feel like, and then change it up when you want to. Can’t decide on a color? Get more than one to mix and match.

VEGAN

Multi-Mood is infused with Shea Butter to keep your lips soft in glowing glosses, plush creams, and velvety mattes.

BR AND NUDE

CRUELT Y-FREE

WE AR & TERRA TRAVEL-FRIENDLY

MAUVE ON

MSRP $32

multi-mood

multi-mood

lip trio

BR AND NUDE

TESTERBT-MUM-BND

BT-MUM-BND 8

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W E AR & T ERRA

TESTERBT-MUM-WEA

BT-MUM-WEA

RED & DONE

8

CREAM

GLOSS

MAT TE

CREAM

BRAND NUDE

GLOSS

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8

MAT TE

WEAR & T ERRA

MAUVE ON

TESTERBT-MUM-MAU

BT-MUM-MAU 8

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8

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RED & D ONE

TESTERBT-MUM-RED

BT-MUM-RED 8

CREAM

GLOSS

MAT TE

MAUVE ON

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CREAM

GLOSS

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MAT TE

RED & DONE

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tip off

OF BEA

2020

D

E

A AW

R

R

BE

T

Y UT

S

Award-Winning, Editor-Loved Products

WIN

N

snap & swipe makeup removing swabs Our liquid-filled cotton swabs tackle your makeup mishaps on the go.

Snap the tip to release the liquid, then wipe off smudges, flakes and last night’s mascara. Each pack has 24 swabs.

BT-TIP

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MSRP $8 (24 SWABS)

CLEAN

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VEGAN

CRUELT Y-FREE

59276 00549 9

TRAVEL-FRIENDLY

17

clean slate

all-in-one cleansing stick Clean Slate is an oil-based, waterless formula that’s not just a traditional cleanser—it combines three of your essential skincare steps into one single product by removing makeup and dirt, deep cleansing and hydrating the skin. The waterless formula also means 100% of the ingredients are being actively put to work on your skin. Its compact stick component allows you to have more control over the product and apply with ease in almost no time at all. (Net wt. 1.13 oz / 32 g)

MSRP $28

TESTERSC-CSLT

SC-CSLT 8

CLEAN

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VEGAN

CRUELT Y-FREE

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TRAVEL-FRIENDLY

19

cool it

green tea toner stick Your ridiculously-simple secret to clear, calm hydrated skin. Our antioxidant-rich, cooling Green Tea toner stick helps soothe irritation, calm acne, hydrate skin, and deliver antiaging benefits with just a few swipes. Plus, the innovative stick format allows for more efficient application and product absorption when compared to traditional liquid toner.

Recommended directly after cleansing with Clean Slate. (Net wt. .6 oz / 17 g)

MSRP $22

TESTERSC-GTON

SC-GTON 8

CLEAN

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VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

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double team + display

double team

tinted lip lotion Imagine if all of your favorite lip products had a beautifully simple yet effective baby. That’s Double Team. As opposed to masking the symptoms of dry lips, this moisturizing treatment combines natural ingredients to actually solve the problem, while providing a sheer dose of color. Double Team combines Jojoba & Shea Butter to create an ultra-hydrating, long-lasting solution for visibly softer & smoother lips. Plus, it naturally plumps your pout thanks to an infusion of Peppermint Oil. When worn consistently, the formula will actually make your lips naturally feel and look fuller over time. (Net wt. .5 oz / 14 g)

MSRP $14

PINK 182

FRESH SQUEEZE

HOT TAKE

double team starter kit Includes 1 display, 24 assorted Double Team units + tester units, and 2 free Double Teams ($28 retail value).

WHOLESALE $207

STARTER KI T W/ DISPL AY BU-DT-STKT

BRICK-ME-UP

*Colors will naturally adapt to your undertones.

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PINK 18 2

FRESH SQUEE ZE

HOT TAKE

BRICK-ME-UP

SC-DBTM-1

SC-DBTM-2

SC-DBTM-3

SC-DBTM-4

5.5” W x 8.75” L x 13.25” H

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TESTERSC-DBTM-1 8

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TESTERSC-DBTM-2 8

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TESTERSC-DBTM-3 8

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TESTERSC-DBTM-4 8

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CLEAN

VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

23

slow your roll

all-natural, aluminum-free deodorant We’ve raised the bar for what to expect from deodorant. Our all-natural, aluminum-free deodorant gives you long-lasting protection to keep you fresh all day and night. It’s formulated with Coconut Oil to protect and hydrate your

POMEGRANAT E 60 g

DE-PO-60

skin and Zinc Oxide to keep you fresh.

MSRP $14 (60g) T EST ER 60 g

TESTER-DE-PO-60

8

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S AGE 60 g

DE-SA-60

8

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T EST ER 60 g

TESTER-DE-SA-60

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ALUMINUM-FREE

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CLEAN

VEGAN

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CRUELT Y-FREE

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We’re here to make your day easy and convenient no matter where life takes you. And we started with the world’s first all-in-one portable razor, perfect for those moments when you run out of the house and realize you’ve missed a spot shaving (or forgot to shave altogether). It has everything you need to shave - a refillable water spray bottle, moisturizing bar, and two triple-blade razor cartridges - making it easy to touch-up anywhere, anytime.

CLEAN

VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

all-in-one razor

all-in-one razor

for shower-free shaving

Includes 1 Water Spritzer, 1 Moisturizing Bar & 2 Triple-Blade Razor Cartridges MSRP $16

NAV Y RZ-NAV

refill pack

8

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DUST Y PINK TESTER-RZ-NAV

8

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RZ-PNK 8

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TESTER-RZ-PNK 8

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Includes 4 Triple-Blade Razor Cartridges & 1 Moisturizing Bar * Razor cartridges are interchangeable with all razor colors MSRP $9

REFILL PACK RZ-RFL

8

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smooth operator

spot me

ultra-hydrating body moisturizer An ultra-hydrating body moisturizer formulated with nourishing ingredients to hydrate, smooth razor bumps, and soften

all-in-one spot treatment

stubble. Formulated with Tea Tree Oil to calm and cool dry skin, Witch Hazel to clear and soften skin, Jojoba Oil to deeply hydrate, and a rich fusion of Vitamin A, C, E with

Until now, skincare and body care required multiple products, often with harsh formulas that dry and irritate skin. We developed our treatment to change this, with a clear

antioxidants & fatty acids to help nourish your skin. Use it pre-shave, post-shave, or whenever you want seriously smooth skin.

Suitable for all skin types.

formula that uses Salicylic & Glycolic Acid to reduce bumps, blemishes, and ingrown hairs effectively and gently - in one clever, easy-to-

MSRP $16

apply product.

BC-SMO

MSRP $12

TESTER-BC-SMO 8

BC-SPM

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TESTER-BC-SPM 8

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CLEAN CLEAN

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VEGAN

CRUELT Y-FREE

VEGAN

CRUELT Y-FREE

TRAVEL-FRIENDLY

TRAVEL-FRIENDLY

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Toss the gum, forget the mints, and leave

MSRP $12

your toothbrush at home. Just one spritz of our all natural, Monk Fruit sweetened, bacteria-fighting mouth spray gives you

CLEAN

fresh Peppermint breath, like right this second. No chewing, sucking or brushing required. Now you can get a fresh start any

VEGAN

time of day. (Net wt. .34 oz / 10 ml) CRUELT Y-FREE

TRAVEL-FRIENDLY

BC-FRE 8

fresh start + display

fresh start

natural breath spray

fresh start starter kit

STARTER KIT W/ DISPLAY BC-FRE-STKT

Includes 1 display, 12 Fresh Start units, 1 tester unit.

8

WHOLESALE $90

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TESTER-BC-FRE

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5.75” W x 7.125” L x 9.75” H

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We spend a lot of time solving problems and overcoming obstacles, but how often

AC-GTF 8

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do we take time out to celebrate the good stuff? With this journal, we encourage you to spend a little time each day reflecting on your goals and appreciating the good around you. Our pages have no dates, because, no pressure. It’s our way of spreading joy and giving our #alleyooptroop (you) one more tool to help you live your best life and get more of what you want - whatever it may be.

MSRP $16

TESTER-AC-GTF 8

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you are write

grateful journal

365 days of gratitude entries

gel ink pens (3 pack) That feeling when you find the best pen ever. OMG, the way it flows. Made for to-do lists, calendaring, journaling, doodling, and writing love notes to yourself (hello beautiful!). Our black gel ink pens make it easy to keep calm and write on. And it’s a three-pack, so you can lend one without fear.

MSRP $8

AC-PST

8

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TESTER-AC-PST 8

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in the loop

adult icebreaker card game

NE W!

As part of our mission to help you get back to what matters most, we created this card game to keep you connected and in the loop with those around you by practicing gratitude, making feel-good moves and meaningful connections together.

Each deck has 100 prompts: 80 Connect Cards with bonding questions that get you thinking, and 20 are Make Moves Cards, aka action cards to be performed for some extra fun.

MSRP $20

AC-GTF-CARD

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terms + conditions

contact us

If you have any product questions, want to place an order, or need any help, please contact our sales team below.

wholesale order terms + conditions payment options All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.

shipments Standard shipping is Fedex, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.

prices, terms + conditions All prices are wholesale. Current prices, terms and conditions are subject to change without notice.

minimum advertised price Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.

prohibited internet sales Telephone: (323) 892-2020 Email: sales@meetalleyoop.com Web: www.meetalleyoop.com

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Rev. 20211223

By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, eBay or Groupon. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written preapproval by Alleyoop. Without written preapproval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.

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TM

MEE TALLE YO OP. COM S ALES @ MEE TALLE YO OP. COM