ThePowerful February 2018

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INSIDE 22_

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Is an Outside Opinion Better or Worse

The 21st Century Women’s Movement

Business coaching is becoming more and more popular in today’s society.

It’s a challenge to turn on the news, read a paper, or get a notification

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Technology helping kids grow or stunting

Travel Made Better Everyone has their own experiences while traveling.

So much debate is surrounding this

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topic.

31_ Entrepreneur Spotlight

When it comes to the world Robin Booth is a successful entrepreneur having multiple businesses

Best and Worst Countries to Do Business For the past 12 years, Forbes has named the best countries to do business.

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Great Morning Habits can be Created

Is Your Time Managing You or are You Managing Your Time?

Mornings can be hectic. Some of us may enjoy the start of the day,

Time management is one of the most challenging aspects

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Entrepreneur or Education

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As a direct contrast to the Baby Boomers and the Gen X-ers,

We All Read Books Reading has been proven to sharpen your brain,

Women and Business. Interview with Bethenny Frankel JT Foxx, the Worlds #1 Wealth Coach recently sat down with Bethenny Frankel,

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Nothing is More Powerful then the Truth That is the fundamental idea, and the basis of why The Powerful started.

In today’s modern culture media has become very one sided, regardless of the side, it tends to only want to discuss whatever side they are in support of.

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EDITOR NOTE’S

The Powerful is aimed in giving you the power to make your own decision and formulate your own opinion and view. At The Powerful we feel there is no right and wrong only the power of information that you can arm yourself with.

In our first issue we wanted to give you, our readers, a sample of the different variety of topics that we want to cover.

Everything from politics, business, leadership, real estate and life. Our intent isto discuss a little of everything that is going on in the world today.

You can check out The Powerful online for more stories and updated content at ThePowerful.com You can find the stories that are featured here in the magazine online where you can comment and weigh in on what you think.

Sincerely,

Francie Editor

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By: Francie Baldwin When it comes to the world of advertising, marketing, and media, there are so many choices out there, and your budget isn’t something you can just spend for fun to see what happens. You have to make the right decision, because oftentimes, there isn’t enough funds to not get it right the first time. So, how do you really decide where you are going to invest your advertising dollars? Television, Radio, Magazine, Newspaper, Billboards, Direct Mail, Online, or Sponsorships… what is the right decision?

Right now, the internet is really where it’s at.

The benefits to leveraging online platforms to your advantage are endless, but here are some of the reasons that I love online and why it makes sense for a lot of business.

This might be why digital actually ranked higher in 2016 and saw an even bigger leading gap in 2017 in dollars spent according to eMarketer.com.

1. Instant Gratification – you know in real time what is working, what isn’t working, and what the results are. You don’t have to wait for days, weeks, or months to get a great idea if something is working or not, you can see everything in real time as it’s happening and make adjustments.

What that really translates to is that you can save time and money because you can change things quickly based on the response.

2. Targeting – just about everything you do online can be tracked which makes targeting your customer really simple. You can get as specific as you want and target based on a certain demographic, psychographic,

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and geographic area all at the same time. This helps to eliminate waste and make sure that your advertising investment is being spent on your audience and isn’t being wasted. It also helps to reallocate your budget if you see you are getting the response you thought from your target audience.

3. Creative Changes – when you see something isn’t working, you are able to change it quickly and adapt. You can often times change out your message or creative very quickly compared to other mediums available. You can also start with multiple creative messages, and based on responses, make adjustments fast. You don’t get this in any other outlets as you can make changes in real time.

4. A little goes a long way – right now, online advertising is one of the most undervalued platforms available, which is a big advantage to you. It’s really the newest form of advertising and marketing out there, even though it’s been around for years. When anything is the newest form, it is the most undervalued option out there. So you can get the most mileage out of your advertising dollar. Always a plus!!!

5. Consumer Friendly – this is important to build your business quickly. The action your customer has to take is relatively short, easy, and gets them where they need to go quickly. When you are marketing online, it’s very easy for someone to click on the ad or click a link to get to where they need to go to take the action you want them to. They don’t have to remember a website or phone number to be able to connect with you, they can just click, so it’s a faster and easier response for the customer.

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FACEBOOK ADVERTISING GROWTH TOOL, OR TOTAL TAKEDOWN

What’s the best for online marketing?

This is not as easy to answer because there are so many options when it comes to online marketing and advertising. Between all of the social media platforms, ad networks, PPC, mobile, and video options online, where do you turn? Well, one of the biggest areas of advertising growth has been on Mobile, and Facebook as a delivery platform has seen tremendous growth year to year.

Facebook is often viewed as the place to get the best return on investment for your ad dollar, and also where a lot of people turn to spend their ad dollars. There is no question that the ROI on here can be great when done well, but the recent spotlight on Facebook and the transparency of advertisers on the platform has come into question.

Most of this being a result of the most recent Presidential Election in the USA. For anyone who has happened to miss all the news in the past 6 months, there has been a lot of discussion about Russians placing ads on the social media platform to help support Trump in the election.

Facebook then coming under heat for not being aware of this, not stopping it, and not having tighter constraints. So as a result, Facebook has responded by paying better attention to what advertisers are doing on their platform. Which can be both good and bad for you… the advertiser. If you have ever read the Facebook guidelines, you will see there are a lot of dos and even more don’ts, and now they are being enforced.

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LET’S TALK ABOUT THE BAD NEWS FIRST… 1. Enforcing the rules – so you always hear the saying that rules are meant to be broken, but that isn’t the case when it comes to Facebook. When you don’t follow the advertiser guidelines, Facebook will block your ad. If you have too many blocked ads, then your entire account can get blocked. So you have to follow the rules for what you can advertise, what you can use for images, and how much text can be represented in an image. Facebook has been rapidly hiring more and more people to view and review ads to make sure they follow the guidelines. Now it’s become harder to try and sneak some things past the ad reviewers.

2. Banned Categories - Facebook continues to add to their categories of what you can’t advertise on their platform. The most recent to make the banned list is anything relating to Cryptocurrencies, including ICO’s, Events, Webinars, or Investment opportunities. Facebook has a long list of categories it bans advertising from, so we are going to see an increase in restrictions and potentially other industries added to this list.

AND THE GOOD NEWS… 1. Scammers be gone – it’s weeding out the people and industries that tend to have a lot of people trying to scam others out of money. So if you are a product or service that is advertising, then there is some legitimacy there already because you are advertising on the platform.

2. Easier for true advertisers – with Facebook being tough on their policies, people who don’t know how to use the platform or how to follow the guidelines will be weeded out. So for those of us that know what we are doing, we will be in a great position moving forward.

The recent ban on all ads related to cryptocurrencies has led to some people in the cryoto-educational space to be without a business, or at least a way to generate new leads overnight. Some of the leaders in the industry feel it was a good thing so that all the people who were just trying to make a quick dollar will be quickly weeded out. Regardless this has started to leave a lot of people with the question, “what would I do if my industry is banned from the Facebook platform?”

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Has Facebook become a tool that too many people are solely reliant on?

Now what about those who can’t advertise on Facebook?

Facebook has become a platform that a lot of people go to, and many would say it’s the best platform online for a great return on your investment if you know what you’re doing. However, after recent bans and cracking down on their policies, it’s always great to keep in mind and work on the plan for diversification. If you are just relying on Facebook and/or Instagram to advertise, it’s time to start considering other platforms and forms or advertising that will also grow your business and generate a positive ROI. Depending on how completive your industry is, Google adwords can prove to be a great alternative for you to consider online.

With all the talk of what Facebook does well, we haven’t discussed what all the banned categories should do. Yes, Facebook bans the obvious things like tobacco, alcohol, pornography, illegal drugs, weapons, and adult products, but they also ban some other categories as well. These other categories include investments, gambling, dating services, supplements, and any MLM business or financial services. Some of these banned categories make a lot of sense...it’s understandable to not advertise pornography or drugs. On the other hand, the dating services and financial services doesn’t make much sense.

This may be because when Facebook started, the primary audience was college aged students, and the age range on the platform is very wide spread. However, with a much older average age than where it once started, these advertisers now do not have any options on Facebook.

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So what do they do to market?

1. The first option is to go off Facebook – some of these categories are going to be challenging on any platform to advertise. You know who you are if you are in one of these categories. For some of these other categories, you will have better luck on Google’s ad platform or some other ad exchanges online.

2. Get creative on Facebook – for these categories that can’t advertise, it doesn’t always mean you can’t have a Facebook page. You can still create a Facebook account, have followers, and engage with them to gain followers which can turn into potential customers. You can always post on your page, business or personal, to let people know you have a business and that people can engage with you and become your customer.

3. Fan Page – set up a fan page for yourself as a brand. People like to engage with people, not always businesses. If you are engaging with people as a person, it isn’t as obvious about what business you are doing so promotions and advertisements aren’t as quick to get blocked. I have worked with people in the dating and matchmaking area which is blocked by Facebook, but they run ads for a quiz to find out what type of dater you are or what type of date you like. These run off of a fan page and help build a list which can then be marketed to. You can also build a large enough audience where you can post about a webinar or landing page on your page and not pay for an ad to drive customers to go directly to your site. So, there are a few different things you can use your Fan Page for to help you.

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The Reality of Facebook Really the reality of anything when it comes to marketing is, yes you do want to find what is working best for you and do as much of that as you can while it continues to work. However, with anything, the saying rings true here… you can’t put all your eggs into one basket. If you aren’t diversifying, then you are letting Facebook or whatever platform you are using dictate your future when it comes to your business. You always want to remember that wealth equals control, so you want to have a way to be in control.

Remember…

1. Always test different things – don’t get stuck doing only one thing.

2. Use what works – while you are testing, stick the majority of your budget with what is working well for you.

3. Adjust fast – if something isn’t working, make changes and do it fast. Don’t stick with something that isn’t working… that’s not good for business.

So while Facebook can absolutely help you grow your business, it can also be the end of your business if you are completely relying on the platform and they decide to block your industry from ads. Always be ready to protect against the downside.

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IS YOUR TIME MANAGING YOU OR ARE YOU MANAGING YOUR TIME? Time management is one of the most challenging aspects for so many entrepreneurs and business owners alike. So we decided to spend some time with JT Foxx and look at his schedule and how he is able to manage it from day to day.

“It’s no secret that I am very good at time management. It was my biggest weakness is now its become one of my biggest strengths.” – JT Foxx Everyone has the same 24 hours. So how do I run all my companies, properties and world schedule, it’s actually easier than you think. It’s not about time management, it’s about energy management. Most of us don’t have the issue with scheduling the day, it’s actually sticking to the schedule throughout the day. All it takes is one phone call or email to knock us off of our plan and all the dominos come falling down. Here is a look at one of my days and how it’s scheduled.

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Woke up at 4:30am next morning refreshed with a passion and zest for life.

Every day is different, no two days ever seem to be the same. Even when I am doing a string of events back to back I have different meetings scheduled and have to find different times to work out, but you can always find the time.

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5:00 am— Wake up 5:15 am— Mind-feed– Listen to my coaching sessions 5:45 am— Go for a run and workout 6:15 am— Steam room to do strategic thinking 7:00 am— Breakfast meeting with new potential billionaire partner 7:45 am— Second Breakfast meeting with political figure 8:30 am— Marketing strategy for my new billionaire dollar concept 9:45 am– Check emails 10:00 am— Review financial and projections for 10 companies 11:00 am— Media interviews for new tour 11:45 am– Cold call 10 people 1:00 pm– 8 back to back 15 min meetings with new business opportunities 3:00 pm– Call 6 new clients, 5 min each to WOW them and surprise them 3:40 pm– Strategize on new business opportunities 4:00 pm— Update on Cryptocurrency company 4:15 pm— Talk to banker to wire money for 6 new property deals 4:20 pm— Review 4 new websites we are launching, final changes 4:35 pm– Conference call with Damien to go over all on-going projects 5:00 pm- Conference call with Francie to get updated on projects and new ideas 5:30 pm— Coaching session with client 6:30 pm– Call my coach, George, to review new ideas I have 7:00 pm– Call to discuss new company I want to acquire 7:30 pm– Dinner with multi-millionaire to discuss new consulting company 8:45 pm— Check emails one last time 9:00 pm– Polish up a few great new marketing ideas I came up with that day 10:00 pm– Write an article for Magazine 10:45 pm– Get a business idea, WeChat one of my partners to share 10:50 pm– Plan the top 5 things I need to the next day and my schedule every 5 minutes 11:04 pm– Fell Asleep

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This was a day that I didn’t have a speaking engagement or event booked.

How do I stay on track?

Here are some tips to help you plan out your day,

and then actually stick to the plan that you have put together.

1. Check emails when scheduled – emails can be the biggest culprit of stealing your time. So when you scheduled to check emails, try not to spend additional time on your emails outside of what you have scheduled.

2. Don’t schedule too much – when you are first starting to schedule your day and your time, you need to start small and not overwhelm yourself.

Then every day you can schedule in more and more things until you get the hang of it.

3. One bad day isn’t the end – guess what, every once and a while something will happen and your day won’t go as scheduled. Don’t worry it happens to everyone at some point, so just plan the next day and move forward.

4. Order is important – make sure that you schedule something that you don’t want to do before something you want to do. So you do the challenging thing and then are rewarded with something that is easier to do.

5. Be creating when you’re most creative – if you have to spend time being creative, do it at the time of day that you find yourself to be the most creative.

The biggest takeaway is to take control of your schedule, make sure that you follow the schedule, and make adjustments daily until you get to a place where it comes naturally to you.

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As a direct contrast to the Baby Boomers and the Gen X-ers, these younger generations want to do it differently than those who have come before them. The “old” way of looking at education was, go to primary school and get good grades, then as a late teenager you go to secondary school (College or University), then after that would you have a degree and get a good job. Once you secure that good job, you stay with that company until you retire.

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MILLENNIALS AND GEN Z’S WANT TO DO IT DIFFERENTLY!

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ENTREPRENEUR OR EDUCATION?

A lot of Baby Boomers held an average number of 2.9 jobs in the professional career, according to census data. This is excluding teenage years and early twenties before they would be considered to be in a professional job. Millennials are often referred to as “hoppers” as they tend to hop from job to job, with less than 29% of this generation feeling “engaged” in the workplace.

As a result, most industries are finding ways to adapt and appeal to these very large generations that are coming of age. Where does that leave the educational system?

Knowing that there is a very large difference in how this group views the world and how they want to live in it, should adjustments be made to the process? For the Baby Boomers, it was very common to go to school, get the education and then find a good job. This may have been to a College, University, or Trade School, but there was that need to get the education and then get that job that would be able to provide for them and their families for years. These earlier generations often would follow their studies into their career, which is a little different in the newer generations.

Now it seems there is a different sentiment towards education, and more questioning about the relevance of what is being taught in schools. The very common situation to now find is someone who went to school under a certain study, and now works in a completely different industry. It is harder to find someone who works in the area they went to school for if you look outside the medical, and legal professions. Do changes need to be made in the process, or is the ways it’s always been done good enough?

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What are the Millennials and Generation Z’s looking for?

They aren’t buying homes, cars, getting married, or doing anything the same way the generations before them have, so there has been a lot of research to predict this group as the early millennials are getting into their years for dominate spending power, and the late Millennials and Gen Z groups are entering their secondary education phase and entry to the job market.

These generations are also highly inspired by the entrepreneurs that came before them, looking up to people like Steve Jobs and Steve Wozniak of Apple, Mark Zuckerberg of Facebook, Michael Dell of Dell, and Bill Gates of Microsoft. Also, these people created highly successful companies and are some of the wealthiest people in the world today. Another thing, they didn’t need a college education to make that happen. Peter Thiel recognizing this in this new generation even had a scholarship he awards to a student who drops of out school to pursue their business idea, and that award is $100,000 (yes US Dollars to drop out of school). Thiel is now most well known for his venture capital firm, but before that, Thiel was one of the Paypal founders and one of the first investors in Facebook. So you could say he knows a little something about spotting a great idea and the talent behind the idea to make it a success. Although he went to Stanford University, he’s now encouraging talented kids with great ideas to drop out of their schooling.

So who is wright and who is wrong?

Is it better to drop out of school and start a business, or is it better to get that education? Also the topic of kids who don’t have the funds to do either hasn’t been discussed yet, so what are they supposed to do?

The question still stands, does it make more sense for these generations to get the schooling or to start their own business? There are very strong arguments that can be made from both sides, with some agreeing that at the age most youth is when they can either decide to continue their education or start something else, they just don’t have the level of maturity to start a business., with people on the other side saying that it’s easier now for anyone of any age to actually start and launch a business at any age.

So, like everything, there are opposing views and arguments that can be made to support both sides.

LET’S SPEAK WITH AN EXPERT… Wanting an outside opinion and seeking someone with experience, the choice was simple, Dr. Jennifer Herrera, with over 16 years in the educational space, a PhD from University of Arizona in Language, Reading and Culture, and being a business founder and CEO, she has a lot of experience. The business she has founded and ran of 16 years is Tucson International Academy, which is in the education space. However, at Tucson International Academy, things are done just a little differently. That is why Dr. Herrera’s input was what we wanted to hear on this topic.

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I had just completed my PhD in Language, Reading and Culture, and my teaching colleagues asked me what I was going to do with my PhD to make a real difference in education. So, we started dreaming of what would the ideal school look like......what resources, structure, curriculum, and unique aspects of learning would we implement. Also what OUTCOME did we want? I wanted to create a school so focused that any students wanting to go to college would be more than adequately prepared academically, financially, and emotionally with a confident mindset. And that dream was so compelling that one night I couldn’t sleep. So that night I looked up information online about the charter school authorization application for the state of Arizona where I live and have taught for 28 years. (Charter schools are free public schools that offer families school choice- the right to take their child to any school they want, regardless of where they live in a city.) It was an easy format to follow, so I began filling it out and couldn’t stop. By 5:00 AM the next day, I had completed the first level application for approval. And, I hit “submit.” One week later, I was invited to finish the application process and was offered a contract 5 months later. Now, 16 years later, I have 4 charter school campuses that serve kindergarten through grade 12 at each location. For the past 10 years, 100% of our graduates are accepted to college! This is unique because 92% of our students’ parents do not have a college or university degree. This is WHY I started the Tucson International Academies.

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(Dr. Jennifer Herrera) While teaching in the public school system in Arizona for 12 years with primarily Hispanic students, I noticed that many of my very smart and talented students were not going to college. When I asked them why, they said they could never afford college or university and did not know how to even apply. I was so surprised! My parents never let me consider NOT going to college. I was expected to get a 4 year university degree and that seemed natural and easy to me. So I went and achieved my BA in Education, as I always enjoyed working with students. So now I’m seeing my incredibly gifted students NOT even attempting college! It is an injustice!I At that moment I decided I would find a way to change that outcome to 100% of students prepared to go to college, if they had discipline and desire to go to college.

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(The Powerful) Why did you start the Tucson International Academy?

(TP) What do you think the benefits of going to University are?

(Dr. Jennifer Herrera) A university education opens doors of opportunity that might not otherwise be opened and can break the cycle of generational poverty. Education sets one apart in background knowledge and expertise. The higher education one attains, the more distinct one becomes in his or her industry. In the United States, 83% of Americans have a High School Diploma; 33.4% of Americans have a Bachelor’s degree from a 4 year university college; 9.3% of Americans have a Master’s degree, and 2% of Americans have a Doctoral degree.

As the #1 Wealth Coach and genius in business, JT FOXX urges us, his clients, to become the expert and the authority in our businesses. Part of being the expert and the authority is to know your area and work in your strength. Education can greatly help train, equip and challenge cognitive growth to build confidence and expertise in any area. Educational credential lend credibility to business and intensify the level of tribute and trust given to people who are the authority. The discipline it takes to complete a degree transfers well into healthy business practices. While studying at university, key relationships form and grow and are excellent for doing business together. College also exposes one to multiple cultures, languages and value systems, expanding the ability to do business with many different kinds of people all over the world. How do degrees translate to the concept of “expertise?”

In a book published in 2011 entitled Outliers: The Story of Success, written by Malcolm Gladwell, research is examined from the early 1990s. The study found that people become efficient in a profession after focusing and learning and practicing around 1,000 hours (4 hours per day for one year of focus, practice and study). However, those who demonstrated outstanding expertise at a genius level in their profession had focused, studied, and practiced an average of 10,000 hours (6 hours per day for 6 years and 4 months)! It appears that only by reaching 10,000 hours of practice could one become an “outlier” or genius level of expertise. Gladwell states that the “Tipping-Point” of greatness takes 10,000 hours. These numbers of hours equate to college degrees. The basic efficiency level of mastery is about 1 year, which is equivalent to a training certificate in a higher learning program or intensive practicum or internship. The genius level of mastery is about 4 years (Bachelor’s degree) if one spends 8 hours of focus and study per day OR 6.5 years (Master’s or Doctoral Degree) if spending 6 hours of focus and study per day.

A university education is a place to grow, exchange ideas, create, innovate, discuss and further research that leads to incredible discoveries and advancement. Living on a campus while in college is an added learning experience as you share living with other scholars and students. Together you have incredible experiences and build relationships unique to the university setting that last a lifetime.

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(TP) Do you think some youth is better suited to start their own business?

(Dr. Jennifer Herrera) I do not see the choice. I think we do well to advise and encourage students of all ages to pursue BOTH a college degree AND start a business. The college degree will develop expertise and authority. The business will provide income (whether making lots of money or a little money) while giving opportunity for the college student to apply what he or she is learning at university in a practical way.

Many of the skills needed for college are ALSO needed for business. There are 5 main sets of skills: Communication Skills, Thinking Skills, Learning Skills, Entrepreneurship Skills, and Personal Development Skills. Each set of skills contributes to both academic and business success! Together, an education and business experience set people up for the best long term success.

Can one skip education and start their own business? Yes. The question is do they want to be the expert or authority?

If so, they need to either go to school themselves or affiliate or partner themselves with someone highly educated or with huge success in that field so “amazing genius” can be demonstrated to set them apart, far and above, the competition.

(TP) Are there personality traits or indicators of who should go to University vs. Be an Entrepreneur?

(DR) University students and Entrepreneurs have all kinds of different personality traits. What helps is to get an understanding of your own personality traits early into your studies or business building so you can surround yourself with the right supports. For example, know if you tend to be more right brained or left brained. Take a DISC or similar inventory to see what skills will be easier to obtain for your success. What do you want? Why do you want it? Answer these 2 basic questions and you can ground yourself with your unique motivation for creating your vision! Create a mission statement and implement systems in your life to BE and DO what brings fulfillment and success authentically into your life.

(TP) How can TIA help both segments of youth?

(DR) In our model high schools at TIA, we help both college bound students and future entrepreneurs. At TIA we help students by creating disciplines to attain high academic achievement while competing in local entrepreneurial competitions in a business plan contest via our Business Club. Once the business plan is established, students at TIA are encouraged to implement the business plan and begin receiving a profit. It is a huge learning curve well managed with experienced school staff and with the relationships we establish through our annual Career Fair when 35 local businesses showcase their success in miniature conferences for our students. We also partner with the Hispanic Chamber of Commerce for mentorship.

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That seems to be what Herrera has worked to create at the Tucson International Academy, instead of choosing one side or the other Dr. Herrera is looking to find that education and entrepreneurial balance with her schools. At TIA, they have a Business Club in which the students can take part to help foster growth for their idea and turn it into a business. TIA isn’t exactly taking the Thiel approach and encouraging kids to not continue school or drop out, but instead encouraging their ideas and showing them what they would need to do in order to make it an actual business.

Integrating both education and entrepreneurism together in one environment. Results of the Business Club at TIA are some unique ideas, and business that these students have created.

Meet Cristian Navaro, Owner of Project Kickz, Currently Attending college. He attended TIA for 4 years of high school and is now in college, and is a business owner. In an interview, Christian says , “I’ve been into business ever since I was young. The thought of owning a business and being my own boss seems to be for me.” His time at TIA in the Business Club allowed him to develop Project Kickz, a sneaker restoration and customization business, which he now looks at as a way to help pay for college, food and gas while he continues his education launched in Business Club at TIA. Dr. Herrera remembers Christian as a stand out student because of his interest in business, and that is the exact reason that they started the Business Club. It allows the students to really develop their business idea and become an entrepreneur at the same time.

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Teo, Owner Landscape Kings, Senior at TIA. Feels that before starting the Business Club he was a little shy, and not only did he learn the skills needed to start a business but also the confidence. He looks at TIA like a family, where everyone wants to help each other achieve something great!

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These are just two of the entrepreneurial stories to come of the TIA, but there are so many more just like it. Dr. Herrera looks at the opportunity to offer the experiences to students that will not only educate but also help inspire the entrepreneurs in the youth as well. She thinks that it doesn’t have to be a one or the other, but rather an educational environment that can speak to both groups and help both grow not push them into a direction.

The economic issues facing education… how do we solve that?

What happens when we have a child that wants to go to continue their education but doesn’t have the funds to do so, regardless where they are from? It is another challenge that must be overcome. Yes, different secondary education outlets offer scholarships, but that isn’t going to work for everyone, and student loans aren’t always a viable option either. So how do we address creating opportunities for everyone to be able to get to college that wants to?

Dr. Jennifer Herrera started Tucson International Academy with that very objective in mind, their tag line being “We Make College Come True.” There are a few different ways that the TIA team makes this happen for their students. One of the things they have found is that sometimes you only know what you are exposed to. Meaning that if you come from poverty, and that is what you see on a daily basis, you can’t always open up to other possibilities and opportunities out there. As a result, it becomes easy to believe that maybe you don’t have the same things available to you that others do.

One of the things that TIA does to overcome this is incorporate travel opportunities into their programs. Yes, a lot of the students families wouldn’t be able to send them to walk the Great Wall of China, eat lunch in the Eiffel Tower, or to feed Kangaroos in Australia however, that is the point of what they are doing with their travel program.

Dr. Herrera says that they are able to make this happen as they work out great group rates for the school, and then it’s up to the kids to make it happen. Each child that goes on the trip is responsible for completing fundraising efforts to be able to go on the trip.

There are multiple lessons behind this project.

1. Goal Setting – Not everything in life is going to come easily to us, especially if we don’t set a goal and then develop a plan to get there.

2. Accomplishment – it helps these children understand what it is like to set a goal, and then achieve that goal. This is a great lesson to teach, especially to someone who isn’t sure that they can accomplish something.

3. Overcoming Obstacles – Once you find out you can overcome an obstacle you start to see other things that you thought might not be possible, and now they become possible.

After they come back from this trip, with a new view of the world, other cultures and how other people live they develop a new world view. Then the magic happens as they start to believe that things are possible, and that they are capable of going to college, starting a business, or making whatever vision they have a reality. Something happens when you start to expose people, really at any age, to other cultures outside of their own.

The travel and outreach doesn’t stop there either. The Tucson International Academy is also committed to finding communities around the world and creating programs to help them get their kids into college or university. TIA wants to create a World Education Network to make this happen and really make it possible to have children from communities around the world have the ability to make their dreams come true. We asked Dr. Herrera for some more incite on this global project.

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There is a subconscious level of thinking that causes people around the world to assume they can’t be successful in their own country. While there may be many advantages for education and business in America, the US is not the only place the dream of college can come true. We believe our program can be customized to achieve the desires of any community committed to furthering the education and success of their children.

Successful business woman from South Africa, Johanna Mukoki, co-founder of Travel with Flair

mentioned in a speech that she partners with educational prep schools to recruit graduates to work in her company. She is an example of a great business that can offer opportunities for career development and employment for a local community that so desires. If there is a booming business benefiting the economy of a community, why not create specific programs in the community to better prepare and educate students to be proficient to genius level for that industry? If the community will ban together and work together and follow the plan created, their children will succeed! The African proverb applies: It takes a village to raise a child. My PhD dissertation in the country of Aruba taught me the power of community to preserve the island language and culture while providing a quality education to the nation. As an expert and authority on Language, Reading and Culture, I want to share what I know will work and facilitate successful programs for committed communities wanting a massive change for their children. Education and community and business together are the winning combination.

(TP) Who would be a great partner to work with?

(DR) Partners are 1) the community themselves AND 2) local, regional, national businesses.

We need a target outcome for the students. Who wants to grow? Who is able and willing to invest time, energy and money?

That is who we MUST have as a partner. Funding is essential.

And the benefit for the businesses, community and the economy will be worth every dollar/ rand/ baht/ krona/ ruble spent to make college and business come true for the community’s students.

Anyone or any business/ corporation/ or life changer who wants to leave a legacy that works... (guaranteed success, audited financials, and a 10 year history of success by a fully trained, experienced and educated team of experts who have become the authority in this field) are a perfect match for these projects.

Let’s bring hope and fulfillment to communities around the world!

I invite the Family from Mega

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Success to step up! Join together!

Contact me and let’s be the difference in the world! You can find out more by visiting our website https://tucsoninternationalacademy.com as we are always looking for the next place to help the community send their youth to secondary school.

Powerful Magazine February 2018

(DR) We have a successful program because we found a specific community with a shared Hispanic background where parents said, “We need help to send our kids to college. We want our kids to have the American dream of College come true and to be more successful than we are.” With the full support of our families, we created the structure for disciplines for our students. We walk them through the steps of the applications, financial assistance, and matching universities and programs to their strengths and interests. We have 100% success for 10 years!

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(TP) Why get involved in community outreach around the globe?

TP) What is the profile of the communities that you want to work with around the world?

(DR) Communities around the world who are best suited for education and business “breakthrough” success are 1) united in a specific value, 2) honoring of the community’s culture-language-values, and 3)willing to sacrifice for the children / students to achieve more than their parents. 4) Parents are essential, and if there is not a strong family support system, the community must be willing to create secondary familial support for each student. It will indeed take the “whole village.” Change is hard! 5) So a strong commitment, hard work, trust in my team and I as we give direction and set up structures, and long term perseverance and consistent action must be 100%. We can start small with a handful of students. Then we can guarantee success and refine the programs with the first test groups. Two years later, the program can grow and success will be a simple following of the recipe, expanding each year with more and more students.

The success of the first groups will fuel the flame for the next groups until success becomes the new norm for that community!

Dr. Herrera really sees the value in achieving a balance of education and fostering that entrepreneurial experience. There can be a balance and you can really help the next generation determine what will be best for them.

After all, not everyone can be a business owner as there will be people who need to work in and be part of all the businesses. To find out more about Dr. Jennifer Herrera, you can search for her on Amazon, connect with her on social media, or through the Tucson International Academy website. It’s never too late to get involved and help foster the next generation.

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22 Powerful Magazine February 2018

IS AN OUTSIDE OPINION BETTER OR WORSE? Business coaching is becoming more and more popular in today’s society. The number of success stories through coaching in business has skyrocketed the past few years, and it has become evident that people need coaching to succeed. It’s not that you can’t do it on your own, but having a coach will allow you to learn from the mistakes that they made. They have been there, and they know what not to do. A coach will stop you from wasting time and money on strategies that do not work, and they will implement ones that do.

Will the outside perspective be beneficial?

When you are a business owner, real estate investor, speaker, or maybe even an employee for someone else, we often think that no one can really understand what we do. That is a very common feeling, and if someone can’t understand what you do, how will they be able to help you? It would be a challenge to have someone come in to work with me on growing and expanding my business if they first don’t understand my industry or business.

Aside from understanding what you do, if you are going to work with someone, you would also want to make sure they have been successful in business. Here is why: business comes down to a lot of basic principles that can apply to anything. So if someone has been successful in business, they should have what it takes to help you...they can see the things you can’t!

They also aren’t stuck in the day-to-day routines that you typically do. When we get stuck in our daily routines, it’s hard to see outside of the box. You need someone on the outside to look at the label, the tape, and the make up to see the things that you can’t.

If you want an outside perspective, if you want to look at things differently than you have before, and if you want to get great results, you have to get someone who can see the entirety of what you are doing and help you make it even better.

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Higher productivity rate – Having a coach to guide, teach and help you become bigger and better allows you to get more done, which evidently leads to more money and status. Everyone wants to be well known in business and highly successful; learning from a coach who has been there and is there still will allow you to get to that level. Most people find that with a coach, their productivity rate doubles because they aren’t wasting time on things that their coach knows won’t work.

It is all good and well talking about the amazing things a coach can do for you, but you first have to ensure that when you do pick a coach, you are picking the right one. There are a few people out there who claim to be coaches and mentors, and an important thing to remember is to always do your homework before hiring someone.

Powerful Magazine February 2018

Fresh Ideas – Creativity can, and most often does, dwindle at some point. Whether you are trying to create a new product or a new marketing strategy, but you just can’t get those creative juices flowing, that is where your coach will help. You have someone to bounce ideas around with, and someone who can give you advice on what they’ve done in their business. You get that inside knowledge that your competition doesn’t have.

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There are countless benefits one gets from coaching. Some of them include – Accountability - When you work on your own in your business, it’s very easy to become lazy and fall into the habit of staying where you are, but if a coach/mentor is present, they will always hold you accountable. It is crucial to have someone holding you accountable if you want to grow.

HOW TO CHOOSE THE RIGHT COACH: Research - If you think you have found a coach that you would like to invest in, do some research first. Google them, look at their social media, their history and experiences as a coach. Do they have any success stories, have they been in a magazine or in the press, are they well known? These are just a few questions to ask in the process, and don’t ever feel embarrassed to ask these questions to someone face to face; that will enable you to catch them on the spot, and you can judge for yourself if they are who they say they are. Find out if they have any testimonials you can read, or watch to see what their other clients have said about them.

Relatable – A coach is someone you work with very closely. You open up to them and let them into your life. So when deciding which coach to go with, make sure it is someone you are comfortable with and feel a good connection with; someone who you don’t mind sharing personal or uncomfortable things with. Your coach is there to help and guide you. They need to know exactly who you are, so don’t be afraid to really let them in.

Does your coach have a coach – Even though coaches are already highly successful and have ‘made it’, they also need to learn new strategies and stay on top of things, so having a coach who also has their own coach or mentor is important. With how rapidly the world and society is changing, ways of doing things change too, and your coach also needs someone guiding them through the changes.

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Be ready for the investment – Hiring a coach is an investment, and with the right coach, ROI is massive. You have to be ready to take that step and make the investment, knowing that you will get your money back in results in your business.

A lot of people are too scared to hire a coach because they do not want to spend the money. These are the same people who will stay at the same level, never growing. In order to grow, you need to invest.

There are some people out there who are doubtful of coaching and haven’t been able to see what it can do for people and most often think it’s all just a way to take people’s money. Biba Pedron used to think like that. She was doubtful, but that was because she hadn’t unlocked the coaching world yet. Now, after having her own coaches and catapulting her business and success with them, she became a coach herself.

Pedron was born in France and has been living in the USA for the last 15 years. When she first got to the states, she hadn’t heard of a coach or mentor before. She started her business in New York in 2003, and found herself surrounded by coaches, assuming that these people just wanted to take her money. It was easy to think that way because she ran a business in France before, so she thought she could do the same now. But Pedron is the first person to admit that she was absolutely wrong. After 2 years of struggling to get her new business in the USA off the ground, she caved and hired a business coach.

Pedron recently spoke on stage to over 2500 entrepreneurs, millionaires and celebrities at a huge business event in Los Angeles, California. She spoke on the same stage as Mark Wahlberg, Mel Gibson, Charlie Sheen, Gene Simmons, Bethenny Frankel and many more A list celebrities. The audience was moved by Pedron through her inspiring journey of going from nothing to this successful international brand all whilst fighting cancer, twice. She is the epitome of someone who never gave up and kept fighting for what she wanted.

Pedron knows first-hand what it is like to be stuck and not knowing where to go or what to do. She is a fantastic example of what coaching can do for a business, a brand and a person.

Her success has catapulted and she has now become her own brand. If you are looking for a business coach, Biba Pedron is a wise choice.

It’s all of these experiences put together that give here the knowhow she brings to her clientele. Biba Pedron has lived in multiple regions of the world, has successful businesses, and knows how to build a brand. That is exactly the type of perspective that she can bring to you, your business, and your future.

To find out more about what Pedron does and what she can do for you visit her website at https://www.bibapedron.com/en/

Within the first year of having her coach, she doubled her revenue and went from working 7 days a week to 5. She worked less hours and made more money, and that was all possible through what her coach had implanted for her. Pedron had always said that she wanted to write a book, but she never had the time to do it. But only 3 months after she started working with her coach, her book was completed and ready to publish.

That is what a coach does; a coach challenges you, pushes you, and helps you achieve the things that you have envisioned for yourself but haven’t made happen yet.

After Pedron saw the results, she hired a mentor, and with the help of her business coach and her mentor, she was able to start and run 3 successful international businesses. Pedron admits, “As an entrepreneur, I don’t think I would be able to grow that fast without the help of very successful people, modeling what they do and adapting it to my businesses” Once Pedron had made a name for herself in the business world, people started flocking to her for advice and answers. Everyone saw how rapidly she grew her businesses and she was known as the “Connection Queen” They wanted to know how she did it. With the high demand, she became a coach and has never looked back. She went from paying other people to coach her, to getting paid to coach people.

Today, Pedron is the author of Start Your Dream Business and Stop Pitching and Start Marketing, both of which have been #1 on Amazon best sellers. She is an international speaker, award winning business coach and marketing and mindset expert. She has featured on CBS, NBC, FOX, ABC and many more international media outlets.

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Technology: helping kids grow or stunting their growth?

So much debate is surrounding this topic.

I am sure everyone has seen the meme circulating on social media with the two groups of kids standing side by side saying “glad I grew up like this, not this.” Showing kids playing outside next to an image of a group of kids all on their phones. It’s the go play outside vs. the go play on your phone, tablet, or computer.

Is there such a thing as too much technology too soon, or not?

So is technology a good thing for the youth of today, or are they spending too much time on devices instead of good old fashioned playing with their friends?

There have been arguments that exposing children to technology helps with creativity, but that it can also hurt. These same arguments have been made on the other side as well. That when kids don’t have a device to entertain them, they have to find a way to occupy their time, and as a result, enhancing their creativity. You can speak with parents, experts, physiologist or people in all areas that feel very passionately about one side over the other.

It doesn’t really mean that someone is right or someone is wrong, but that doesn’t stop people from having their opinions. It also doesn’t stop companies from coming out with tech based solutions aimed towards kids, because there is always a lot of demand from the kids. I think if you ask the kids, they are all about the technology.

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Who’s currently in the spotlight?

Facebook once again finds itself in the news and the main topic of Powerful Magazine February 2018

conversation about it’s latest creation for kids.

If you are a user of Facebook, you know what Facebook messenger is. Well, you may or may not be aware of the fact that in order to be on Facebook or use Facebook messenger, you have to be 13 years of age or older. This is common across all social media, but can be worked around by putting in a different birth year. I’m sure we could all most likely identify someone under the age of 13 on a social media platform. Well, SnapChat has developed SnapKidz, for kids that are under the age of 13 to use, and now Facebook has Messenger Kids.

Messenger Kids is only a few months old, but is already catching a lot of heat from people on how it’s not good for kids. The team at Facebook has stated in an interview with TechCrunch that a lot of research and develop-

Why target Facebook?

ment went into creating this kind friendly app. The creation, in Facebook’s

This is what doesn’t seem to have the clarity. With

eyes, was developed in an effort to make it easier to allow families to con-

SnapChat having a platform available for the same

nect with one another; to have the entire family in a group chat, or to allow

audience, they haven’t seemed to come under as much

kids to more easily connect with grandparents or other family members

heat and scrutiny as Facebook. So, is there a biased

they might not see all the time.

opinion towards Facebook, or is there a difference in the app and the usage of the app that is drawing the

The Facebook team also takes the safety and security of kids who would use the app of very high importance. The app is for kids age 6 – 12, and parents would be able to have visibility and control over what their kids are doing on the app and who they are messaging. The team at Facebook feels that they took every precaution that they needed to by having teams of experts

attention? The backlash is coming from the people who are looking at the app as Facebook’s method to draw in a younger audience to it’s platform, to then encourage more users to want to take to the platform at the age of 13.

come in to help with design. David Marcus, VP of Messaging Products, defends the app as he has been using it in his own family and says that he’s been more connected with his daughter. He states that they use it on a daily basis and it has helped with better communication. Marcus also says that this is really not considered to be social media app, but a messaging app instead. The way he sees it, he is not sure why Facebook is taking so much

Facebook looks at this more as the opportunity to help bring the family together while also allowing the parents to have control, saying that if children are going to take to the internet and apps, at least they are provided a kid and parent friendly option.

heat for this app.

Let us know what you think by visiting ThePowerful.

Heat might just be an understatement considering what has been talked

com and leaving your comment.

about in the media in the past few weeks about this, with some calling for Facebook to remove the app all together. Over a dozen organizations and 100 health experts are what make up the group calling for its removal.

They feel it’s hard enough to navigate children in the digital age without having to worry about Facebook’s mass reach and possible persuasion from advertisers.

The other large fear is that kids are not learning how to communicate in person and develop relationships. Some physiologist are claiming that the use of a messaging app like this are potentially stunting emotional health and growth, with more kids having more ways to hide behind a screen instead of making actual human connections.

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Entrepreneur Powerful Magazine February 2018

Spotlight-Robin Booth Robin Booth is a successful entrepreneur having multiple businesses not only in South Africa, but also globally as well. We wanted to find out a little more about Robin and how he was able to to achieve so much success. Also wanted to discuss what it’s like to do business in South Africa, and get some insights on how the business works in this region of the world.

(The Powerful) How Long have you been an entrepreneur?

(Robin Booth) As a young man, I used to keep finding myself in many entrepreneurial roles … and reluctantly so.

For example, when I qualified as a school teacher, I realised that for me to be able to teach in the style I wanted to, I would actually have to open my own school so I didn’t have the boss looking over my shoulder. So I opened a school but all I really wanted to do was to teach, and not run the business of schooling.

(TP) What made you want to leave the “corporate” world and become an entrepreneur?

(RB) The moment I chose to be responsible for any and all of the results I want in my life, the ‘traditional’ could no longer work for me: Traditional teaching, traditional schooling,

My entrepreneurial life really started the day I ‘chose’ to be

traditional parenting styles, traditional work hours,

100% responsible and accountable for getting where I

traditional holiday times, traditional jobs; all of these things

wanted to go. A quote that keeps reminding me of this is

became just starting points for me to then adapt and recreate

“If not YOU, then WHO?” That was over 10 years ago.

as I wanted.

(TP) What businesses do you own now?

(RB) I have numerous businesses and partnerships here in South Africa and around the world. I have numerous online parenting courses and teacher programmes reaching over 12,000 students in over 150 countries.

My one international company helps foreigners from around the world buy real estate property in the USA, without them having to use their own money or their own time.

In South Africa, I have residential investing and letting business, as well as commercial land, use investing.

I have numerous Airbnb properties for cash flow which we are currently scaling up and expanding.

We just created a student housing project which has been incredibly successful and is showing returns I have not seen elsewhere so we plan to roll out more of those.

I’ve partnered with a development company to do a development of land we have, which will either be a residential village or a shopping centre.

And although most of the businesses I’ve mentioned are now on autopilot or managed by other team members, I choose to spend most of my time on coaching select entrepreneurs from around the world. In finding then strategizing their quickest and most successful path to wealth and success.

I am also the founding director of the non-profit education organisation, Synergy Schooling, which provides teaching resources to teachers around the world.

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32 Powerful Magazine February 2018

(TP) Best thing about running a business based in South Africa?

(TP) Most challenging thing about running a business in South Africa?

(RB) South Africa is in a fairly unique situation in that it gives you the belief of being in a first world country, yet the reality that anything can actually happen here.

(RB) There seems to be an underlying attitude of entitlement in South Africa which translates into poor service delivery. For example I live in Cape Town, one of the world’s top tourist destinations… so you would think this city has built up a business network to service this industry. Our biggest challenge in setting up our Airbnb and short term rental business was finding a cleaning service that would work on a Sunday. Their response: “We don’t work on Sundays, so we suggest you don’t accept any new clients until Monday because that’s when we will be back to work.”

In business this means that you can create fairly accurate strategy plans, but you always have to factor in a backup plan in which everything could change in a moment, and you may have to start all over again.

Successful South African business people plan well when things don’t go according to plan (like electricity no longer works, water runs out or labour goes on strike), they are very quick to change strategies and get back on track.

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At the same time, this means opportunity.

Any budding entrepreneurs out there… here is a great business to start!

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(TP) How do you overcome challenges?

Powerful Magazine February 2018

(RB) There is only one reason, and one reason only why we are faced with any challenge: and that is because we don’t have the solution for resolving it…. yet! So I can either complain about the challenge or spend my time and energy on creating the solution.

Whether you believe your challenge can be resolved, or whether you believe it can’t be resolved, either way you’re right. I have worked with thousands of people to see that the only difference between those that solve the problem and those that don’t, is in whether they believe there is a solution or not.

Someone who believes there is a solution will keep looking for it. And the person who believes there is no solution will stop looking early on and give up.

Now some people would argue that there are some situations where there is no solution.. so what then?

But here’s the thing. Those people who believe the solution is out there will keep looking for it and as they do, they will meet new people and explore many new ideas. Out of this, they often come up with many other incredible ideas that may help solve a bigger problem they are dealing with, and so actually get them where they want to go quicker.

In my businesses when I am faced with a challenge, I get as much information as I can on what created that challenge, and then put things in place so that those challenges won’t come up again.

So with each ‘failure’, I actually become exponentially more successful.

(TP) How did you know you would be successful?

(TP) Did you ever second guess yourself?

(RB) I would often second guess the strategy I was working on, but I have never second guessed my ability to deliver what was needed. But what I have noticed is that there are many successful people out there who have very little going for them, except their ability to stay focused and their determination to be in action.

I learned a hard lesson because I used to think that since I was smart and a quick learner, I would be successful.

But success is the result of focus and action.

When I applied this as my new strategy, my success increased.

(RB) I think in my case it’s knowing I will never give up. And that means that I will always keep looking for creative solutions to any problem and challenge I have.

And with that strategy, it is inevitable that I will find a solution that will work. I will never bet on my strategy as I can always change that, but I’ll always bet on myself.

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(TP) Advice for other South Africans who want to start a business?

Powerful Magazine February 2018

(RB) Traditional entrepreneurship seems to be a ‘hit or miss’ journey.

Traditional entrepreneurship seems a lot about risks and passion.

Traditional entrepreneurship seems to be about go big or go home.

But it doesn’t have to be that way.

It starts with a decision for you being willing to take 100% responsible for all your results, success and failures.

And then it takes just one small step.

And then another.

Nowadays, there are a lot of resources out there that can guide you to find out what your natural strategy is to creating success and wealth. The moment I understood my path, things changed. It’s not a one size fits all. The more you know about your own path, the quicker and less riskier it will be for you to be a successful entrepreneur.

(TP) What keeps you motivated?

(RB) When we are in our flow, we are naturally and internally motivated. If you find yourself dragging your feet or doing things reluctantly, its because you are out of your flow. So for me the question is always about “How do I get back into my flow” because then I don’t need motivation to drive my actions.

My ‘flow’ and natural path to wealth and success is all about creative problem solving, coming up with systems that automate things, and seeing how to replicate things such that anyone can do them and yet still get successful results.

Attend the JT Foxx events, take notes even if it doesn’t make sense yet.

Network with the people at his events. It’s easier to be an entrepreneur with a partnership than going all alone.

Become one of the #familyfirst. This has been my biggest support in taking my business to the next levels.

Keep investing in your own skills. Educate yourself.

Get a coach who will push you to look beyond what you see or believe is possible right now. Whenever I am with JT Foxx, he always opens up a new vision of what is possible for me. Its then up to me to step into it.

And because I know this is my wealth profile, I also have the awareness and understanding of how to get back to doing things that naturally motivate and fulfil me, all while creating my wealth and success.

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(RB) I’m a big fan of partnerships. I could never do business around the world if I didn’t have partners. And finding those partners has come out of meeting them at business events, then building a relationship with them, and then only then asking, “How about we do business together”.

I prefer to get the right people on the bus, and then decide where we want to go.

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(TP) Advice for people from outside SA who want to do business in SA?

My greatest source of finding great partnerships from around the world has been through JT Foxx’s events. I used to weigh up how much it cost to go to his events around the world. Now I see how much it costs me in opportunities if I don’t go.

And when you are presented with challenges, remember that the solution is out there, and each failure or setback is actually creating your next success.

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36 Powerful Magazine February 2018

WE ALL READ BOOKS...

WELL AT LEAST WE SHOULD BE. Reading has been proven to sharpen your brain, expand your vocabulary, improve your memory, improve your analytical skills in additional to so many other benefits.

After doing some research, we’ve put together a list of the best business books to read in 2018: ‘The CEO Next Door: The 4 Behaviors That Transform Ordinary People into World-Class Leaders’ by Elena L. Botelho and Kim R. Powell Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes to get to the top and succeed.

‘Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance’ by Elise Mitchell Most leadership books tell you how to set and achieve goals. This one is different. This one is written by a communications leader who’s as passionate about riding motorcycles as she is about running her business.

Her name is Elise Mitchell, and she wants to tell you about her journey—from starting her own agency to building a world-class brand to enjoying the ride along the way. But mostly, she wants to talk to you about your journey.

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‘Deep Work: Rules for Focused Success in a Distracted World’ by Cal Newport Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to 37

quickly master complicated information and produce better results in less time. Deep work will make you better at what from craftsmanship. In short, deep work is like a superpower in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of email and social media, not even realizing there’s a better way.

goes in depth on business principles such as mindset, sales,

‘Brave Leadership: Unleash Your Most Confident, Powerful, and Authentic Self to Get the Results You Need’ by Kimberly Davis

marketing, branding and business growth. It’s thought pro-

Brave Leadership is the essential guide for leaders in to-

voking and the type of book you will read over and over

day’s ever-shifting world. Wherever you are in your lead-

again, learning new things each time. These are the prin-

ership journey—new, seasoned, young, or old—if you aspire

ciples that worked yesterday, worked today, and will work

to be the best leader you can be, then this book is for you.

‘Millionaire Underdog’ by JT Foxx Millionaire Underdog doesn’t just scratch the surface; it

Powerful Magazine February 2018

you do and provide the sense of true fulfillment that comes

tomorrow as long as you implement them. Remember, how Underdog, not only will your life change, but so will your

‘Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity’ by Kim Scott

business.

Radical Candor offers a guide to those bewildered or ex-

you change is how you succeed. When you get Millionaire

hausted by management, written for bosses and those who

‘Rise and Grind’ by Daymond John

manage bosses. Taken from years of the author’s experi-

In the anticipated follow-up to the bestselling The Pow-

ence, and distilled clearly giving actionable lessons to the

er of Broke, Daymond takes an up close look at the hard-

reader; it shows managers how to be successful while re-

charging routines and winning secrets of individuals who

taining their humanity, finding meaning in their job, and

have risen to the challenges in their lives and grinded their

creating an environment where people both love their

way to the very tops of their fields. Along the way, he also

work and their colleagues.

reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

‘The Motivation Myth: How High Achievers Really Set Themselves Up to Win’ by Jeff Haden Haden shows us how to reframe our thinking about the

‘Influence: The Psychology of Persuasion, Revised Edition’ by Robert B. Cialdini

relationship of motivation to success. He meets us at our

Influence, the classic book on persuasion, explains the psy-

a little anxious and unsure about our way forward, a little

chology of why people say “yes”—and how to apply these

burned by self help books and strategies that have failed us

understandings. Dr. Robert Cialdini is the seminal expert

in the past—and offers practical advice that anyone can use

in the rapidly expanding field of influence and persuasion.

to stop stalling and start working

His thirty-five years of rigorous, evidence-based research

Haden takes the mystery out of accomplishment, proving

along with a three-year program of study on what moves

that success isn’t about spiritual awakening or a lightning

people to change behavior has resulted in this highly ac-

bolt of inspiration --as Tony Robbins and adherents of The

claimed book.

Secret believe--but instead, about clear and repeatable pro-

You’ll learn the six universal principles, how to use them

cesses. Using his own advice, Haden has consistently drawn

to become a skilled persuader—and how to defend yourself

2 million readers a month to his posts, completed a 107-mile

against them. Perfect for people in all walks of life, the prin-

long mountain bike race, and lost 10 pounds in a month.

level--at the beginning of any big goal we have for our lives,

ciples of Influence will move you toward profound personal change and act as a driving force for your success.

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38 Powerful Magazine February 2018

‘The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It’ by Michael E. Gerber

‘The Truth Machine: The Blockchain and the Future of Everything’ by Paul Vigna

In this first new and totally revised edition of the 150,000-

demystify the blockchain and explain why it can restore

copy underground bestseller, The E-Myth, Michael Gerber

personal control over our data, assets, and identities; grant

dispels the myths surrounding starting your own busi-

billions of excluded people access to the global economy;

ness and shows how commonplace assumptions can get in

and shift the balance of power to revive society’s faith in

the way of running a business. He walks you through the

itself. They reveal the disruption it promises for industries

steps in the life of a business from entrepreneurial infancy,

including finance, tech, legal, and shipping.

In The Truth Machine, Michael J. Casey and Paul Vigna

through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of fran-

‘The Knowledge Illusion: Why We Never Think Alone’ by Steven Sloman and Philip Fernbach

chising to any business whether or not it is a franchise. Fi-

The human mind is both brilliant and pathetic. We have

nally, Gerber draws the vital, often overlooked distinction

mastered fire, created democratic institutions, stood on

between working on your business and working in your

the moon, and sequenced our genome. And yet each of us

business. After you have read The E-Myth Revisited, you

is error prone, sometimes irrational, and often ignorant.

will truly be able to grow your business in a predictable and

The fundamentally communal nature of intelligence and

productive way.

knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs

‘Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being’ by Shawn Achor

are so hard to change, and why individual-oriented ap-

In his highly anticipated follow-up to The Happiness Ad-

The Knowledge Illusion contends that true genius can be

vantage, Achor reveals a better approach. Drawing on his

found in the ways we create intelligence using the commu-

work in 50 countries, he shows that success and happiness

nity around us.

proaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things.

are not competitive sports. Rather, they depend almost entirely on how well we connect with, relate to, and learn from each other.

‘The Harvard Business Review Entrepreneur’s Handbook: Everything You Need to Launch and Grow Your New Business’ by Harvard Business Review

‘The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World’ by Brad Stone

Whether you’re imagining your new business to be the

The Upstarts is the definitive story of two new titans of

Handbook is your essential resource for getting your com-

business and a dawning age of tenacity, conflict and wealth.

pany off the ground.

In Brad Stone’s riveting account of the most radical compa-

Starting an independent new business is rife with both op-

nies of the new Silicon Valley, we discover how it all hap-

portunity and risk. And as an entrepreneur, you’re the one

pened and what it took to change the world.

in charge: your actions can make or break your business.

next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur’s

You need to know the tried-and-true fundamentals--from

‘Start with Why: How Great Leaders Inspire Everyone to Take Action’ by Simon Sinek

writing a business plan to getting your first loan. You also

In studying the leaders who’ve had the greatest influence in

sistible pitch deck, mitigate risk through experimentation,

the world, Simon Sinek discovered that they all think, act,

and develop unique opportunities through business model

and communicate in the exact same way-and it’s the com-

innovation.

need to know the latest thinking on how to create an irre-

plete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

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39 Powerful Magazine February 2018 Mag_final.indd 39

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40 Powerful Magazine February 2018

THE 21ST CENTURY WOMEN’S MOVEMENT: IS THE ME TOO AND TIMES US MOVEMENT PUSHING US FORWARD OR SETTING US BACK? It’s a challenge to turn on the news, read a paper, or get a notification on an app without getting a report about another woman coming forward about an accused abuser. I say accused because the justice system in place is innocent until proven guilty and none of these have gone to court yet, so we are dealing with accusations.

I want to set that straight, as I am not calling anything an accusation because I don’t believe it, but that would just be the correct terminology.

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There is a clear feeling of women empowerment, a sense of women feeling more confident and taking control. With the USA having a women’s march in January with record marchers, there is something happening in this latest women’s movement and that is very evident. However, we are here to talk about both sides, of what this movement is bringing to the forefront, and the impact it’s having in the world right now.

3/23/2018 9:10:35 AM

Where are we now?

Over the past few months the list of people who have been accused of assault on both men and women is rather large and has had some major

41

consequences.

Matt Lauer was immediately let go from NBC after a women came forward about being assaulted by him in the workplace. She was followed by others Powerful Magazine February 2018

with claims as well. Most of the NBC team seemed very surprised, but we will never really know what happened behind the scenes. House of Cards on Netflix will never be the same without Francis Underwood, played by Kevin Spacey, as he was immediately released by Netflix when his accusers came forward. When the tapes of Trump and Billy Bush were released, Bush was let go from his position.

Charlie Rose, Mark Halpern, and Glenn Thrush have all lost their jobs.

Others like Ben Affleck catching heat for not speaking up or doing something sooner.

Then we have another large group of actors, celebrities, and comedians being accused of assault including but not limited to Jeremy Piven, Scott Baio, Brett Ratner, Aziz Ansari, and James Franco. Some of the account seems to be dates gone horribly wrong, a miss read, or possible an abuse of power.

Others saying that this is smart on the Universities part

One thing is very clear, the numbers of women coming forward with their

so that everyone can see very clearly that they are doing

claims of what has happened are staggering and continue to grow daily.

their part to stop behavior that isn’t welcomed. Two very different views on what is now happening and if it makes

It is great that so many women are finding their voice and letting someone

sense or not.

know they were not comfortable in a certain situation. They are also allowing for other women to know what is acceptable and what is not

The other side of this is the inequality of men making

acceptable, and that they are not alone. These are valuable things for many

more than women in the workplace, which has become

women to know and understand. But what is the result?

a large part of this moment but somewhat overshadowed by all the assault. Recently when Mark Wahlberg found out about the wage disparagement between him and his

What is Happening Now? There have been a lot of results from this movement in the aftermath of women speaking out against the men that have assaulted them. It has already been mentioned the amount of men who have lost their jobs, been removed from a project or movie didn’t come out at the last minute as a results. However, the more interesting this is what has been happening in society as a result, what do men have to say about it, and have their actions changed at all?

It does seem that most men aren’t really sure what to do, or say, and more importantly what not to do or day. Women, have once again left men confused, which some might argue is what women do best. It does seem that women and men need to be open to having a conversation and dialogue not an argument.

female co-star, he decided to donate the earning from that project to the Times Up movement under her name. The reported difference was that she was earning only 10% of what he was, according to online sources. That is a big difference, and he decided to do something about it. We also have women leaving their jobs when finding out they aren’t being paid equally. That is what Catt Sadler formerly of E! did when she found out her longtime friend and co-worker, who was male, was making about double what she was. According to her own personal blog they were doing about the same amount of work, and brought the same level of experience to the table which should mean around the same pay for their work. When it came time to renew her contract she countered for higher wages close to her male co-worker and was denied.

In Australia right now, Universities have classes to teach students about consent and making it very clear that nothing is to happen without both parties clearly expressing consent in the matter. As this is being discussed in the news, some were left feeling that its patronizing the students as this something that should be covered in elementary school.

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42 Powerful Magazine February 2018

The Boardroom Right now there are some business men that aren’t sure

Anyone that has ever been in a business meeting knows

what they should do and what they shouldn’t do in the

there is a difference when you are meeting with someone

workplace. From the men that I know professionally,

one on one, and when there are multiple people present.

and work with on a daily basis there is a distinct change.

People become more political, aren’t always as direct, or say

Having the choice between hiring a man and a wom-

what is on their mind because they become more aware of

an, a male manager is feeling more comfortable hiring a

everyone else in the room. So what will be the impact of this

man. Business meetings are now involving more people

long term? Are men going to want to work less with women,

as a single meeting between a man and a woman behind

setting the female equality in the workplace back decades?

closed doors is leaving the men feeling a little

There is still a very long way to go as women still only ac-

uncomfortable.

count for 4.2% of CEO’s and 19.2% of the Board Members of the S&P 500 companies according to Harvard Business

In a recent article in the NY Post, a female who runs a

Schools research done in September 2017.

lobbyist firm was discussing how she going to meet with

The question stands then, is this going to help women push

different politicians and business men, and they will now

forward, or make us take some steps backwards.

all ask their aid, assistant, or colleague to be in the meeting as well. When she asked some of them why they were doing this, one of them responded, “When the door closes, it becomes he said she said, and I am ensuring that can never happen so I won’t take any meetings with the opposite sex alone for my own protection.” While this position makes absolute sense, from a protection of your brand standpoint, it’s going to end up hurting women in business long term if this is how a lot of men feel.

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relationships, there isn’t much expectation on a change in dynamic or at least one would hope that they are at least in a position where open communication is accepted. On the other side of the coin, we are now left with all the people who are single looking for a relationship, what do they do

As much as the business and professional relationship is important,

in these confusing times.

there is also the personal relationship between men and women.

How has that dynamic been impacted or has it?

Are men still expected to make the first move? How is it viewed if a woman makes the move? Will men start to

It is interesting to be discussing this in February, the month of Valentines day, and maybe more importantly the month that for the 3rd year, Fifty Shades of Grey movie has been released. This book became a hit among women who were rapidly telling their friends they needed to read it, but also not sure if they would feel comfortable reading it in

43

For couples that have been and are currently in long term

say that they are assaulted by women if they make the

Powerful Magazine February 2018

The Bedroom

move and read the signs wrong… these are questions that we don’t have the answers to at this point, but there are changes being made and men and women are starting to act differently.

public. The movies and story are about a male who is an “dominate” and his leading lady who is a “submissive” in the relationship. Now

There isn’t a right or wrong here, but there are without a

their relationship evolves, but the baseline plays to the gender roles

doubt a lot of different reactions and results that are com-

and the confusion that you find when it comes to the “bedroom” rela-

ing from this. One thing is for certain, if an open line of

tionship, the male is in the take charge role.

communication from both sides isn’t formed to discuss what is acceptable and what isn’t, things are only going to

So now we are at a bit of a crossroads when women are coming forward saying this is what happened at the time and I wasn’t comfortable with it, but maybe didn’t say anything in the moment for one reason or another. At the same time we obsess over the movies, books, and TV shows where women want a dominant leading man. So the men of the

get worse. No one can change or adapt when they aren’t sure what is expected of them and what their place is in a situation.

If that doesn’t happen continued chaos and misunderstandings are going to continue to take place.

world are yet again left to be confused.

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44 Powerful Magazine February 2018 Mag_final.indd 44

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Everyone has their own experiences while traveling. It can be exciting and pleasant for some, while exhausting and lengthy for others. Do yourself a favor and invest in some products that will make your life easier. Whether you are traveling for work or for fun, these are the best every day travel accessories of 2018.

And to make your life even easier, all of these products can be found on Amazon!

Best Travel Pillow: Cabeau Evolution Memory Foam Travel Pillow - The Best Neck Pillow with 360 Head & Neck Support

45 Powerful Magazine February 2018

TRAVEL MADE BETTER WITH THESE PRODUCTS

$39.99 Whether you’re driving on a road trip or flying on an airplane to your next vacation destination, the Cabeau Evolution travel pillow will allow the most comfort and stability on the plane or in the car for the entirety of your travels.

Best Packing Organizer: Mossio 7 Set Packing Cubes with Shoe Bag - Compression Travel Luggage Organizer $15.99 100% Save your time, space and headaches. 50% Bigger than the normal size available on market, make sure all your personal care belongings in a convenient place.

Best Headphones: Sony Noise Cancelling Headphones WH1000XM2: Over Ear Wireless Bluetooth Headphones with Case $298.00 Industry leading noise canceling eliminates distracting background noise. Communicate without taking your headphones off. Place your hand over the right ear cup to turn the volume down for instant conversation. Enjoy up to 30 hrs with wireless NC and 10 min quick charging for 70 min of play. Adjustable earphones, carrying case, adapter for airplane travel, cables and manual.

Best Travel Bottles For Your Products: Large Leak Proof Travel Bottles. Set of Four 3.3 oz TSA Approved Refillable Squeezable Silicone Bottles with Clear EVA Toiletry Case $19.

Larged sized bottles: The bottles are 3.3 oz (98 ml) making them the largest carry on bottles allowed. Leak-proof silicone: Each 100% BPA Free silicone bottle has been created not to leak when travelling. Clear quart sized bag: The high quality EVA bag will allow you to pack all of your toiletries safely.

Easily identify products: Each bottle has a rotatable collar so you can change the text that shows.

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46 Powerful Magazine February 2018

Best Travel Adaptor:

Best Compression Socks:

Poweradd Travel Power Adapter Kits - Dual 2.4A USB Ports

Physix Gear Compression Socks for Men & Women

+ 2 Outlets Wall Charger with Worldwide Wall Plugs for

$15.95 - $21.95

UK, US, AU, Europe & Asia, Gift Pouch Included

A Durable Compression Sock designed to last, without com-

$21.99

promising quality or Comfort. Double stitched with Anti-Bac-

Universal 100V~240V, which could be widely used any-

terial Fabric your legs will thank you. Feel the immediate

where in the world, ideal for international travel while out

Comfort and remarkable design of your new Stamina Long

of US.

Sock Tights. They Wash well without losing compression keeping all the Excellent vascular toning benefits.

Best Overall Travel Suitcase: Travelpro Crew 10 Expandable Rollaboard Suiter

Best Travel Mug:

$560.00

Contigo AUTOSEAL West Loop Vacuum Insulated Stainless

This soft-shelled suitcase has many features that avoid travel

Steel Travel Mug with Easy Clean Lid

wear-and-tear. The bag contains a set of standard wheels and

$27.87

resting “feet” to avoid from falling over. It comes with a built-

Drinks stay hot up to 7 hours and cold up to 18 with THER-

in garment bag, three pouches on the exterior, and a main

MALOCK Vacuum Insulation.

compartment that can hold up to 2 weeks worth of clothes.

Weighing 9.5 pounds, this bag comes in red or black.

Best Sleeping Mask: Sleep Mask by Bedtime Bliss $12.90 Made from high-quality materials- Lightweight, Contoured (No Pressure On Eyes) & Comfortable Enables REM Sleep with Room to Open Your Eyes Yet Still Relax in Darkness.

Won’t Smudge Makeup -Combines Well with Continuous Positive Airway Pressure Therapy Apparatus.

Mag_final.indd 46

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For the past 12 years, Forbes has named the best countries to do business. They determine who makes the cut by rating 153 nations on 15 different factors: property rights, innovation, taxes, technology, corruption, infrastructure, market size, political risk, quality of life, workforce, freedom (personal, trade and monetary), red tape and investor protection.

47 Powerful Magazine February 2018

BEST & WORST COUNTRIES TO DO BUSINESS IN 2018 Each category is equally weighted, and they only include countries with data across at least 11 categories.

These are the countries that made the list this year:

Best :

Wo r s t

#1 United Kingdom GDP: $2.6 trillion Tax Burden rank: 23 Innovation rank: 12 Workforce rank: 3 Red Tape rank: 13

#6 Hong Kong GDP: $321 billion Tax Burden rank: 3 Innovation rank: 26 Workforce rank: 47 Red Tape rank: 3

#144 Venezuela GDP: $236 billion Tax Burden rank: 153 Innovation rank: 130 Workforce rank: 31 Red Tape rank: 153

#149 Libya GDP: $20 billion Tax Burden rank: 104 Innovation rank: NA Workforce rank: 141 Red Tape rank: 139

#2 New Zealand GDP: $182 billion Tax Burden rank: 9 Innovation rank: 20 Workforce rank: 39 Red Tape rank: 1

#7 Denmark GDP: $307 billion Tax Burden rank: 8 Innovation rank: 10 Workforce rank: 48 Red Tape rank: 31

#145 Zimbabwe GDP: $16 billion Tax Burden rank: 116 Innovation rank: 131 Workforce rank: 83 Red Tape rank: 148

#150 Afghanistan GDP: $19 billion Tax Burden rank: 143 Innovation rank: NA Workforce rank: 61 Red Tape rank: 92

#3 Netherlands GDP: $778 billion Tax Burden rank: 20 Innovation rank: 6 Workforce rank: 19 Red Tape rank: 19

#8 Ireland GDP: $304 billion Tax Burden rank: 4 Innovation rank: 19 Workforce rank: 62 Red Tape rank: 8

#146 Burundi GDP: $3.1 billion Tax Burden rank: 112 Innovation rank: 121 Workforce rank: 124 Red Tape rank: 39

#151 Haiti GDP: $8.2 billion Tax Burden rank: 119 Innovation rank: 119 Workforce rank: 119 Red Tape rank: 152

#4 Sweden GDP: $511 billion Tax Burden rank: 27 Innovation rank: 7 Workforce rank: 34 Red Tape rank: 12

#9 Singapore GDP: $297 billion Tax Burden rank: 7 Innovation rank: 9 Workforce rank: 33 Red Tape rank: 6

#147 Guinea GDP: $8.5 billion Tax Burden rank: 148 Innovation rank: 48 Workforce rank: 115 Red Tape rank: 106

#152 Gambia GDP: $1.0 billion Tax Burden rank:136 Innovation rank: 106 Workforce rank: 138 Red Tape rank: 141

#5 Canada GDP: $1.5 trillion Tax Burden rank: 16 Innovation rank: 23 Workforce rank: 7 Red Tape rank: 2

#10 Switzerland GDP: $669 billion Tax Burden rank: 19 Innovation rank: 1 Workforce rank: 30 Red Tape rank: 63

#148 Yemen GDP: $27 billion Tax Burden rank: 71 Innovation rank: 133 Workforce rank: 108 Red Tape rank: 136

#153 Chad GDP: $10 billion Tax Burden rank: 152 Innovation rank: 128 Workforce rank: 102 Red Tape rank: 150

https://www.forbes.com/pictures/5a3440d1a7ea4314ae850380/worst-countries-153-chad/#4adb58c41325

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48 Powerful Magazine February 2018 Mag_final.indd 48

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49 Powerful Magazine February 2018

GREAT MORNING HABITS CAN BE CREATED

Mornings can be hectic. Some of us may enjoy the start of the day, waking up early with our goals top of mind.

Others, on the other hand, would do anything for an extra 10 minutes in bed.

Wherever you fall on the spectrum, a good morning routine can dramatically improve your life. We are most productive when we first wake up, so setting yourself up with a system at the start of every day will also ensure your productivity remains throughout your day.

Your routine does not need to be long, just effective. Here are some habits to implement in your morning routine if you’re not already: • First things first, create a to-do list the night before. We’ve all heard this before… it’s a no brainer.

But how many of you actually include this step in your routine daily? When you see your tasks first thing, it will help you stay on track throughout the day.

• Get energized. Whether that means taking a shower first thing, doing some yoga or going to the gym, or having coffee right away, you want to wake yourself up to have the most productive morning.

• Tackle your hardest task first. We all have things in our daily lives we may not enjoy, but if you focus on getting that task completed and out of the way, you don’t have to spend the rest of the day worrying about it.

• Fuel your body. Statistics have shown that people who eat breakfast are less likely to be obese, they have more stable blood-sugar levels, and they tend to be less hungry over the course of the day. If you’re not thinking about food all day, you’re likely to stay more focused and productive.

• Prepare your outfit the night before. If you are someone who spends too much time deciding what to wear, pick your outfit out the night before. You’ll save precious time to do more produc tive things.

• Read something. News articles, industry news, even just a book. It’s been said that Reading is strongly correlated to success factors, such as income and job position.

• Don’t hit that snooze button! No matter how many times you hit the snooze button, you will eventually need to get up. So stop wasting time thinking you are getting more sleep and just wake up when your alarm sounds.

• Get enough sleep. The real secret to a productive morning comes from the night before. Make sure you are getting the right amount of sleep your body needs.

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50 Powerful Magazine February 2018

WOMEN IN BUSINESS AND BUILDING A BRAND JT Foxx, the Worlds #1 Wealth Coach recently sat down with Bethenny Frankel, star of The Real Housewives Of New York, owner of Skinny Girl Margarita, recently added to the Shark Tank cast of Sharks, and highly successful business woman, about her journey to success, how she did it, the importance of never giving up, and being a woman in a heavily male dominated alcohol industry where Skinny Girl first got started.

And of course, with Bethenny being a successful woman in business, JT kept the interview around women and how they are becoming unstoppable. Bethenny also made sure to highlight and talk about the great qualities that women have which make them fantastic in business and as entrepreneurs. With women being one of the fastest growing segments in the business world, its import to hear from someone who has paved the way. Although Frankel might not have it all figured out, she has never given up and is always looking for the next opportunity to grow.

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JT - You wrote a book called I Suck At Relationships. What inspired you to write that?

B – But that is something women say to themselves to make them feel better, they say men “can’t handle me”.

JT – But what if you’re stuck in a relationship like for example, women come to an event and get inspired and excited and they start doing stuff, and their husband is here and then all of a sudden, they’re like ahhh then the husband can’t handle it and the women start thinking, well I have kids and now he’s not supporting me. So, what does one do?

Powerful Magazine February 2018

JT – But we know most men are intimidated by you because you make more money than most men of them...

51

B – Well I did. I don’t know if I do anymore, but I used to suck at business, and then I didn’t suck at business.

I used to think I sucked at business because I wasn’t in the right businesses or because I hadn’t hit it.

B – No! For people that are getting into relationships who are single, I will say unless the other person is doing some philanthropy work or something scientific, it’s really hard to bridge that gap, so getting into balance is hard. But when you are married, you have to make it work.

JT – Women compromise more than men, and men are more one-sided. The man used to make more money,and now the women are skyrocketing.

B – I don’t know if you know this, but women have more wealth than men, 12% more than men. That’s something most people do not know but it’s true.

JT – Well I have been saying for a while that women are better at business than men. I find that women get that confidence that is often lacking, and they become unstoppable, do you agree?

B – I do agree. I think that women are good at multitasking, managing, delegating and are more organized, and those qualities you learn from being a mom are great qualities to have in business if channeled. It’s not about the idea, it’s about who executes it best.

JT – So I travel a lot around the world, and everyone in America knows you from the show, but for those who don’t know you or just know you purely from the show, who is Bethenny Frankel? What is your story?

B – Well, I started off with a production company. Then I was the largest importer of pashmina. Then I went to school to be a natural food chef and had a wheat, egg and dairy free cooking company but couldn’t produce enough to get a huge manufacturer to manufacture the food. After that, I did the Martha Stewart apprentice and I really wanted the job but I came in second.

JT – Why didn’t you win?

B – Well, the girl who won was the kind of girl who fades into the background, does the job, and then becomes invisible.

JT – So they were intimidated by you?

B – I don’t say things like that. I don’t say that people were intimated or jealous. I don’t know, how could I know? I just didn’t win.

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Powerful Magazine February 2018

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JT – Well look at the reality show, Housewives Of New York City, there is a lot of drama and jealousy that goes on there, but I don’t know how much of that is for cameras...

B – It’s all real. I wouldn’t do it if it was not genuine and real.

JT – So yeah, there is a lot of jealousy there...

B – I guess, and I mean I am a lot and I wanted the job because I wanted to be the modern Martha Stewart.

I wanted to democratize health, and I don’t think she wanted someone to be a predecessor, she just wanted someone to come in and fade out. But I did use that to try to get some awareness as a natural food chef; that’s all I wanted to be at the time.

Then, I was in the Hamptons and someone approached me about a new show called, Manhattan Moms, and I was like well, A – I’m not wealthy and B - I don’t have kids. I turned it down because I wanted to be a chef. They kept pursuing me and pushing so I thought, well it is hard to get on tv and if it’s a disaster, no one will know. I was always the question mark character. They then changed the show to the Housewives, and I always wanted to have a signature cocktail, a healthy alcoholic beverage, and then I created this brand, Skinny Girl, in front of an audience.

Beam Suntory approached me about buying the licenses for Skinny Girl, but I said no, because they are just an alcohol brand, and what if I want to do more with my brand. I told them they can have skinny girl when she is holding the drink (I have a logo of a girl holding a drink) and the martini shaker, so I own the brand skinny girl which people don’t realize.

JT – Wow, incredible. Well before I take up all your time, I am going to hand over to Francie, she has a very important question for you.

As Francie started speaking, her mic cut out and stopped working. I want to take this opportunity before we carry on with the interview to talk about how well she handled the situation. She didn’t panic, she stayed calm and got the issue fixed.

Whether you’re on stage, in a meeting, or even just having a business conversation with someone, you have to be able and ready to tackle whatever comes at you. If you find yourself in a situation where something goes wrong or doesn’t go as planned, you need to stay calm and react well. An important aspect in business is always be ready.

Francie – Ok it’s my turn! The ladies are taking over, enough of the men.

B – Yes! I like it!! Has anyone seen the last episodes of House of Cards when she says “My Turn” it’s like that B**ch was not kidding!

Francie – Yes enough of the men.

B – But what about all of the handsome men sitting here?

Francie – Yes, but I believe we have more successful businesswomen in the room than we have men, we still love the men though.

B – Yes, let’s also give it up for the men in the room!

Francie – So Bethenny, as a highly successful woman in business, how important has PR and media been to really catapult you as a brand and take you to that next level?

B – Oh my gosh, I couldn’t even put a value on it.

The internet is great, and I am a person that has really used what is in front of me to make a success. Time management is the most important thing. I honestly say that time is more valuable than money. And you need to be able to stop and say, “this is not worth my time, I need someone else to do this for me”.

Francie – And that is exactly what a PR company does. They do the work for you so you can put your time into other things and projects which really optimizes your time.

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53 Powerful Magazine February 2018

Bethenny Frankel is a woman who saw an opportunity, took it, ran and has never looked back. She has climbed to success by sticking to her guns, never giving up, and creating a brand that will last. She is the epitome of someone who started as one thing and ended as many, and women in business who are striving for her kind of success can take a page from her book.

She has also allowed her team to grow with her, as she understands the importance of not being able to do it on her own. At one point while on stage, she acknowledges Megan, who is a member of her team that came with her to the event. Frankel then points out how Megan started with her as a assistant a few years ago, and as the business and brands have grown, her team has grown with her. She then points out how Megan is now in charge of marketing and brand development for her, and how someone to replace Megan as an assistant had to be found.

If you then looked over a Megan, you could see that she wasn’t just there to watch and support, she was there for the branding and marketing element of the event. That means that she was capturing photos of Frankel on stage, and posting them to social media channels like Instagram, Facebook, and Twitter. Then, later when Frankel was busy doing the meet and greet, she was there to add live moments to SnapChat and Insta-Stories, all in an effort to share with the social universe what Frankel is doing on a daily basis and help expose and grow the brand to the next level.

So as important as you are in your business, and as important as it is to find ways to continue to grow, we can’t do any of it if we don’t have a great team of people around us. No one can do it all on their own, man or woman, doesn’t matter every single one of use needs help!

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