2015 P.R.E. Horse Media Kit

2015 MEDIA KIT

ThePREHorseOnline.com

LAURIE MONROE | (352) 445.1235 | editor@prehorse.org | (505) 294.0800

about us ThE PRE HoRsE mAGAZInE is moving forward with three ONLINE editions (on-demand printing available via third party), and one ANNUAL PRINT & ONLINE edition; in addition to bringing you an interactive website, where we feature articles from prior printed versions of the magazine. The online blog-style website provides an additional source for magazine information, timely articles, and The P.R.E. Horse Online special annnouncements. As such it will provide an additional marketing source for people to reach the P.R.E. and other equine communities! Be part of this developing site and the markets it will reach!

advertising deadlines

SPACE RESERVATION

ART DUE PUBLISH DATE

ONLINE 1

3/15/2015

3/25/2015

4/10/2015

ONLINE 2

6/10/2015

6/20/2015

7/05/2015

ONLINE 3

9/10/2015

9/20/2015

10/05/2015

ANNUAL Print/Online

11/20/2015

12/10/2015

1/10/2016

editorial calendar ONLINE 1 - 2015: FEBRUARY - ApRIL USDF All Breed Winners w Norte & Fuego Cup Results w IALHA Nationals in Lexington, KY w The P.R.E. as my Muse I w Youth and The P.R.E. w Join & Win a Trip to Spain w All About our Online Magazine w P.R.E. Mundial Registry w Riding In Mexico w Veterinary Corner.

ONLINE 2 - 2015: mAY - jULY Farm Arrivals w Why Not Skip the Basics w The P.R.E. as my Muse II w Youth Column. w An Amateur View w Foundation News w Tack and Attire, Part II w Veterinary Corner.

ONLINE 3 - 2015: AUGUst - octoBER Girls, Girls, Girls w Ask An Expert w Trailers & Transportation w An International Voice w Veterinary Corner w Working Equitation Around the Nation.

ANNUAL - 2015: novEmBER - jAnUARY Online Year in Review w Stallion Service Auction w Show Results w Veterinary Corner w The P.R.E. Can do Anything w Looking Into the Future.

Editorial Content Subject to Change.

ad sizing

Advertising specifications

DOUBLE TRUCK SPREAD WITH BLEED 17.5 W x 11.5 H

RESERVATIONS Send Insertion Orders to: Ana Escobar | ana@prehorse.org | Fax: (505) 294-0812.

Graphic Design/Ad Layout: Laurie Monroe | (352) 445-1235 | grafxbylaurie@gmail.com | editor@prehorse.org PRINTING SPECIFICATIONS Magazine 8.5 x 11” trim size Full Page w/Bleed 9 x 11.5’ (8.5 x 11” plus 0.25” all four sides to

FULL PAGE WITH BLEED

FULL PAGE NO BLEED

9 W x 11.5 H

7.5 W x 10 H

3.5 W x 10 H

HALF-PAGE HORIZONTAL: 7.5 W x 4.75 H

Full Page, no Bleed 7.5” x 10” Half Page, Horizontal 7.5 x 4.75” | Half Page, Vertical 3.5” x10” Two Thirds, Vert 4.5625 x 10” | One Third, Vert 2.25 x 10” Quarter Page 3.5” x 4.75” | Business Cards 3.5” x 2” One-Sixth Page, Vert 2.3” x 4.6” | Horizontal 4.6” x 2.3” Media: CD/DVD or Online transfer files Type: High Res PDF, TIFF, EPS, JPG Resolution: 300dpi Color: 4 color ads must be in CMYK. GRAPHICS & PROOFS • All fonts and graphics used in the ad must be included on disc.

• A hard copy (proof) of the ad must be submitted with disc.

• Disc must be properly labeled. Images must be EPS, TIFF or PDF files.

2.25 W x 10 H

ONE THIRD VERT:

Applications Preferred: InDesign 4.0 Adobe Photoshop 4.0, Illustrator 4.0. PDF/X-1a PDFs are also acceptable. Make sure all fonts are embedded in PDF. Ads saved as JPEGS are not recommended. PDF, TIFF, EPS acceptable.

4.5625 W x 10 H

TWO THIRDS VERTICAL:

HALF PAGE VERTICAL:

FP (WxH): Trim size: 8.5” x 11” Safe area: 7.75” x 10.25”

bleed). Please keep critical design elements inside 0.25 inches of trim on all sides.

Advertising Materials: FTP or online transfer (i.e. DropBox, HighTail, etc.). If supplying native files, we also accept the following media: Flash Drives, CD-ROMs and DVDs. For instructions to send files via FTP, please contact Laurie Monroe (352) 445-1235 | grafxbylaurie@gmail.com | 9885 NW 127th Court, Ocala, FL 34482.

PAYMENTS The P.R.E. Horse Magazine | Foundation for the Pure Spanish Horse 115 Elm St NE, Albuquerque, NM 87102 | Phone: (505) 294-0800 Please call The Foundation at (505) 294-0800 for an Insertion Order or see our website at http://theprehorseonline.com/home/publishing/ for current advertising rates. Special Packages pricing is located at: http://theprehorseonline.com/special-packages/

1/6 PAGE: 4.6” x 2.3” (Hor) 2.3 x 4.6 (Vert)

1/4 PAGE: 3.5” x 4.75” BusCard: 3.5” x 2.5”

Payments/Due Dates: Payment is due on the Advertising Reservation Deadline. The Foundation accepts all major credit cards for payment of advertising, club memberships, merchandise, and donations.

THE

P. R.E. HORSE

THE VOICE OF THE PURE SPANISH HORSE IN THE U.S.A. 115 ELM STREET NE, ALBUQUERQUE, NM 87102 PHONE: (505) 294-0800 FAX: (505) 294-0812

2015 ADVERTISING INSERTION ORDER

This contract is made on ________________, 20___ , between The Foundation for the Pure Spanish Horse Association (The Foundation) and: Name:________________________________________________________________ (hereinafter referred to as Advertiser) Address: ______________________________________________________________________________________________________ City: _________________________________________________________

State: ___________________

Zip: _____________

Phone: _______________________________________________________

Cell: ________________________________________

Fax: __________________________________________________________

Email: _______________________________________

In consideration of the mutual promises between the parties, it is agreed as follows: Advertiser hereby agrees to pay The Foundation for publication of Advertiser’s ad(s) in: 1

2

3

4

(Please circle number of issues)

THE P.R.E. HORSE, at the rates set forth below, and The Foundation agrees to publish Advertiser’s ad(s) in consideration thereof.

This contract commences with the _________ issue of 2015 of THE P.R.E. HORSE & ends with the _________ issue.

• Size of ad:  Double Truck

 Full Page

 Half Page Horozontal

 Two-Third Page  Quarter Page

 Half Page Vert

 One-Sixth Page

 One Third Page  Business Card

• No. of Pages: _________ Cost of each ad: _________ • Special Position:  Inside Front Cover

 First Right Hand Page

 Inside Back Cover

 Back Cover

The Foundation accepts no responsibility for the accuracy of ad changes that are requested by telephone, however, The Foundation will do its utmost to transcribe any changes correctly. Similarly, inadvertent omission from the index or error in ad position, will in no way affect an advertiser’s responsibility to pay for an ad.

PAYMENT INFORMATION Total Amount Enclosed: $ ______________

 Check enclosed made out to F.P.S.H.

Check#: ______________

OR

 Bill to my credit card on file or listed below: Date: ______________

Phone: ________________________

Amount Authorized: $ ______________

 Visa

 MasterCard

 Discover

 American Express

Card #: ____________ /____________ / ____________ /____________ / Expiration: ________ Month

________

3 digit code: ______________

Year

Signature: _______________________________________________________

PRE Horse 2014 Insertion Order Pay

THE

P. R.E. HORSE

2014 ADVERTISING INSERTION ORDER

THE VOICE OF THE PURE SPANISH HORSE IN THE U.S.A. 115 ELM STREET NE, ALBUQUERQUE, NM 87102 PHONE: (505) 294-0800 FAX: (505) 294-0812

2015 ADVERTISING GUIDELINES PROCESS FOR PLACING ADVERTISING/SPONSORSHIP ADS: 1. Advertising & Magazine Sponsorship Reservations: Ana Escobar: ana@prehorse.org Fax: (505) 294-0812 2. Submit Insertion Orders & Payment: Ana Escobar (505) 294-0800 Email: ana@prehorse.org | Fax: (505) 294-0812 Mail: 115 Elm Street NE, Albuquerque, NM 87102 Payments: Checks made payable to: FPSH. Credit: The Foundation accepts major credit cards for payment of advertising, merchandise, donations and club memberships.

3. Submit Finished Artwork or Graphic Design Requests: Graphic Designer/Editor - Laurie Monroe: (352) 445-1235 Email: editor@prehorse.org | grafxbylaurie@gmail.com Mail: 9885 NW 127th Court, Ocala, FL 34482

2015 ADVERTISING DEADLINES Advertising Reservations

Artwork Deadline

03/15 06/10 09/10 11/20

03/25 06/20 09/20 12/10

Online 1 Online 2 Online 3 Annual Issue

FILE SPECIFICATIONS Media: CD, DVD, Flashdrive. FTP or online transfer (i.e.

DropBox, HighTail, etc.)

File Type: PDF/X-1a (high-res), TIFF, EPS Density: Do not exceed 300% Resolution: 300dpi Color: Full color ads must be in CMYK Graphics & Proofs: • PDF Proof included in online transfer files.

• All fonts and graphics used must be included on disc.

• A hard copy (printed proof) of the ad must be submitted with disc. Disc must be properly labeled.

Applications Preferred: InDesign CS4, Illustrator CS4, Photoshop CS4

ONLINE/PRINT SIZE SPECIFICATIONS Magazine Full Page w/Bleed

8.5 x 11” trim size 9.0 x 11.5” (please keep critical design

Full Page, no Bleed Half Page, Horizontal One Third Page Business Cards One-Sixth Page, Vert

7.5 x 10” | Two Third 4.5625 x 10“ 7.5 x 4.75” | Vertical 3.5 x 10” 2.25 x 10“ | Quarter Page 3.5 x 4.75” 3.5 x 2” | MarketPlace 2.25 x 3” 2.3” x 4.6” | Horizontal 4.6” x 2.3”

elements inside 0.5 inches on all sides)

ANNUAL EDITION ADVERTISING RATES Double Truck ADVERTISING PLUS! With your double truck advertisement, double your impact by adding a one-page profile written by our staff! Member $950 Non-Member $1,900 Special Position Back Cover (BC), full color Inside Front Cover (IFC), full color Inside Back Cover (IBC), full color First Page Right Side (FPR), full color

$650 $600 $600 $600

Full Color Full Page (FPC) Two Third Page (TTC) Half Page (HPC) One Third Page (OTC) Quarter Page (QPC) One Sixth Page (OSC)

$500 $360 $295 $180 $160 $100

Member

ONLINE EDITION ADVERTISING RATES

NonMember

$1300 $1200 $1200 $1200

$1000 $720 $590 $360 $320 $200

Special Position Double Truck, full color Back Cover (BC), full color Inside Front Cover (IFC), full color Inside Back Cover (IBC), full color First Page Right Side (FPR), full color

Member

NonMember

$430 $230 $300 $300 $280

$516 $276 $360 $360 $336

Full Color Full Page (FPC) Two Third Page (TTC) Half Page, Vertical (HPVC) Half Page, Horizontal (HPC) One Third Page (OTC) Quarter Page (QPC) One Sixth Page (OSC)

$230 $195 $145 $120 $100 $80 $60

$276 $234 $174 $144 $120 $96 $72

Market Place/Business Card: $200/year for 3 online and one annual print issues with same artwork. Electronic files only accepted.

We can design for you.

WEBSITE ADVERTISING RATES Classified Ads: (FPSH, IALHA, USPRE Members ONLY) FREE (40 word max); $10 to upgrade to Photo Classified (80 word max); $20 to upgrade to Photo Featured Classified (80 word max), two photos.

Additional WEBSITE advertising opportunities at low costs!

We have stallion pages, farm pages, platinum banners, rotating page banners, Nav, Footer, Section, Page and SideBar Post ad spaces available. To review pricing and sign up, go to http://theprehorseonline.com/home/publishing/ PRE Horse 2015 Insertion Order

the international voice of the P.R.E.

pura raza española FREQUENCY DISCOUNTS Commit to a minimum of three ONLINE MAGAZINE DISPLAY ADS in the same 12-month period and receive a 10% discount. Ads must be of comparable size and value, business card ads, stallion listings, and classified ads are excluded.

ADVERTISING INFORMATION • Payment required at ad closing date.

• All rates are net.

• Non-FPSH members add 20% to online magazine ads, 50% for print-edition ads.

• Display advertising rates include ad design fees.

• Accepted payment methods: PayPal, Visa, MasterCard, American Express, and check.

Send checks, made payable to FPSH to:

Foundation for the Pure Spanish Horse c/o: The P.R.E. Horse Magazine 115 Elm St NE, Albuquerque, NM 87102 WEBSITE ONLY ADVERTISING • Member rates available for FPSH, IALHA, USPRE members on all website only advertising.

• No change in advertising copy will be made without prior consent of the advertiser or their agent.

• In consideration of publishing an advertisement, the advertiser and agency, jointly and separately, will indemnify and hold harmless FPSH and GrafX

by Laurie; their officers, agents and employees against any loss, damages or expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement, or plagiarism.

ADVERTISING ART STORAGE • Advertising material will be kept for 12 months after their submission date. If the advertiser or agency does not request the return of material, it will be disposed of by the publisher.

CANCELLATION • Cancellation of advertising must be made in writing and are not accepted after ad closing date.

• If contracts with a frequency discount are not completed in full, the adjusted rate for insertions completed will be applied and charged.

GENERAL TERMS • The publisher reserves the right to reject or cancel any ad that does not meet the publisher’s standards. The Publisher reserves the right to place the word “Advertisement” in editorial that, in the publisher’s opinion, resembles advertorial matter.

The P.R.E. Horse magazine is brought to you by The Foundation for the Pure Spanish Horse, a non-profit public benefit corporation and is not organized for the private gain of any person. The primary purpose of this not-for-profit corporation is to develop, perpetuate and foster an appreciation and understanding of the Pure Spanish Horse (P.R.E.) throughout the United States, and any other country where interest in the P.R.E. has been expressed or the help of The Foundation requested.