The Printed Image - IMAGINE - Vol 1 Issue 6 December 14 by The Printed Image

> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS

Vol 1 Issue 6. December 2014

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FROM ALL OF US AT THE PRINTED IMAGE

CLEVER CUSTOMER COMMUNICATIONS An offering that works when someone is delighted...

In a crowded and competitive market, differentiating yourself from competitors has never been as important. Here at The Printed Image, our tagline is Clever Customer Communications. It is more of a culture than a good tag line. Our means of Clever Customer Communications can be broken into two segments. 1 How we aid our marketing clients in communicating with their customers, to grow their sales. 2 How we communicate with our marketing clients while developing their project, to grow our sales. Both of these segment’s combine to deliver our goal, delighting the customer. By choosing The Printed Image a client is automatically opened up to a full service function, with one point of contact. We understand marketing projects can be complex. That is why our focused and friendly account managers are there to handle and advise on the best solution for your job. The bespoke nature of our work lends well to our first class service offering. Our bread and butter is often guiding a project through our design studio, where our structural and graphic design team bring the idea to life. From there, we make the concept a reality. Moving projects through our manufacturing plant and then onto our installation team who can expertly place the project in situ, wherever that may be. Dealing directly and communicating only what matters ensures you get what you want, not what people think you want, all without wasting your valuable time. Need some add on’s? Our dedicated promotional merchandise team can advise on what complimentary products best fit the promotion. One point of contact, one invoice and one reliable organisation. It works. In 2014, TPI grew our own sales by over €1 million, without losing sight of the reason for this success, the clients and their return on investment. We recognise that all of the above can seem complicated. TPI recognise that there is work involved in bringing all the

different strands together. We pride ourselves on making the process easy for our client. The TPI account manager’s role is to primarily take the stress away from you by handling all of the internal complexities themselves. Looking after everything cradle to grave while providing clients with regular updates. The team here in Font House inject passion and experience which allows TPI to consistently deliver for clients without wasting their time. At TPI, we recognise that not all of our clients are the same. They differ in size, spend and culture. In order to be the complete bespoke supplier, we must also change in order to accommodate these differences. While many clients appreciate the first person, interpersonal approach, some have progressed to a more technological means of Customer Communications. This is a new way forward, one we embrace as readily as our traditional offerings. To this end TPI have developed what is essentially an online marketing portal for our clients. Any large organisation with multiple buyers, or operating in multiple locations, can benefit greatly from our customised Web2Print service. Each section has the ability to order, and personalise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations. This is where TPI Web2Print portal controls are invaluable. By choosing TPI as a supplier you are sure to receive fantastic service, great value and honest communications. We aren’t perfect as we are made up mostly of humans. But we do strive to ensure that each piece of material that we produce will aid their own Clever Customer Communications. Some don’t want to worry about the detail at all. This is fine. We do it for you. Some want complete knowledge and control. This is also fine. We work that way also. It’s bespoke communications solutions for customers, communication that works for them. It is unique and delivered in a way that makes our client feel TPI are doing the heavy lifting. If they grow then we grow. We think that is the clever part.

Contents

Love Tech, Love Learning 4 - 5 Heineken Innovative POS Display 6 Coca-Cola Christmas POS Display 7 Coca-Cola Christmas Jumper 9

Louis Copeland - Tailor Made to Perfection 10

What’s New? 11

P4+5

Guest Article - Tips for Your Trade 12 - 13 Show Display Units

15 Questions - Derek Moynihan 14

A Christmas Message from TPI 15

It’s beginning to look a lot like Christmas and we are feeling generous... The Printed Image would like to wish everybody a Happy Christmas. Enjoy the break and we look forward to talking to you again in the New Year. If you don’t receive an iPad for Christmas, your luck may change in January. Please quote ‘iPad’ when making an enquiry with us in January to be in with a chance of winning one. Don’t forget to partake in our 12 Giveaways of Christmas too! Most of all enjoy the break!

Display

Love Innovative Display THE INTERNATIONAL ACADEMY OF COMPUTER TRAINING LTD IACT SPECIALISE IN IT TRAINING FOR MICROSOFT & ADOBE PRODUCTS, THEY ARE IN BUSINESS FOR OVER 20 YEARS AND HAVE TRAINED OVER 400,000 PEOPLE ON HOW TO USE THESE PACKAGES.

Display

ACT partnered with Harvey Norman to offer their courses in stores under the Harvey Norman “LoveTech” brand. Naturally, the IACT wanted their online product to stand out in stores. It is a small display card that can easily be missed, therefore it was essential that the display solution brought the product to life and caught the eye of the consumer. Every brand wants to create a prominent piece to showcase what they have to offer.

IACT approached The Printed Image with their thoughts on the project. Both companies collaborated, brainstormed on different solutions and together came up with a large Counter Display Plinth that acts as a lightbox. TPI created this light box using 10mm white acrylic cut to shape and assembled with LEDS in the base. The graphics were printed (Design supplied by IACT ) on a self-adhesive vinyl and then applied to the light box. Further to this, the dedicated TPI installation team installed them onsite in stores and they look great.

“

TPI were excellent right from the beginning of this project through to its execution. They listened to what we wanted to do, asked lots of questions to make sure they fully understood our desired outcome, then used their expertise to devise the best possible solution. Throughout the process I found them open and helpful, always displaying a positive approach, looking for what could be done, rather than highlighting what couldn’t. The entire project was delivered, on time, under budget and the end product exceeded expectations. Simon Jones, IACT

”

Display

Heineken Shine a Light on Innovative POS Displays ™

With the availability of power sources in Supermarkets becoming more and more limited and the longevity of “always-on” LED lighting being used less and less, TPI have moved to using a material called Edge Light Acrylic. This innovative material captures the natural light from the traditional fluorescent lighting while creating a desirable luminous effect.

rands can now create more impactful and naturally illuminated display stands and shelf defenders. These are guaranteed to catch the eye of the shopper and units that save having to fight for floor space near a power supply, without tricky and unattractive wiring but also leaving behind the hassle of having to change batteries in LED lights. Win win for both the client and shopper.

TPI’s recent project for Heineken Ireland Limited features edge light used to full effect. The team of TPI in-house structural engineers put their heads together and cleverly constructed a layered effect bottle glorifier using rigid PVC along with green luminous acrylic. This, coupled with the use of mirror board, was used to house actual Heineken™ bottles. The base was created from robust and sturdy re-board to ensure additional stability and was then capped with a header to allow for additional branding. The result was an eye-catching, show-stopping display piece which will centre the Point of Sale displays for Heineken Ireland’s Christmas campaign.

Display

Holidays are Coming Christmas 2014 is all wrapped up here at The Printed Image - in terms of wrapping up the Coca Cola Christmas Point of Sale that is!

This year TPI were awarded the Coca Cola Christmas Point of Sale print which involved printing all of their generic Point of Sale items across all their channels. This is an exciting project that the team here always look forward to being involved in as it gets everyone in the Christmas spirit. TPI were also called upon to come up with some clever, eye catching and innovative pieces that would enhance the existing POS suite. The team went into creative overdrive! Brainstorming many weird and wonderful ideas that were whittled down to a 7ft high Christmas tree, a Santa shaped shroud which was developed to fit over an existing hex unit and a quadrant case stacker in the shape of a Christmas tree. All to bring the Coca Cola Christmas spirit in store! The TPI manufacturing plant worked around the clock to produce thousands of printed items that were finished by the TPI finishing crew, ready to be distributed nationwide and in to stores just after Halloween. A bit like the elves getting all the presents ready for Santa!

THIRSTY FOR FRESH DESIGN?

BRANDING ON THE BEACH

MAI TAI TPI ON THE ROCKS

FONTHILL ICED TEA

Concepts, designs and a hint of lime. Lovingly created with a perfect sense of style.

Let your creative juices flow with a refreshing mix of creativity, dynamic thinking and innovation.

Quench your thirst for in-store theatre and point of sale with the ultimate cocktail of design expertise.

Clever Customer Communications / 01 408 9222 / www.tpi.ie

Premiums

Get Cosy this Christmas with Coca-Cola and TPI Jumpers What’s Christmas without a Christmas jumper and Coca Cola? Put the two together and what do you get - a Coca-Cola Christmas Jumper!

you didn’t know already, TPI are experts in sourcing unusual items. TPI Premiums are part of an international network of promotional product companies which gives us access to the leading manufacturers in Europe and throughout the world. This unique selling point has aided the Premiums team in working with some of the largest organisations in the country, sourcing and producing unusual promotional merchandise items. Not only did TPI aid the production of the jumpers, the TPI design team also created and designed them. As the jumpers are knitted there are certain limitations applied to the design. It is difficult to achieve very fine detail but rest assured, a prototype is provided for all orders to reassure the client as to the quality of their product.

ve and Contact our creati iums friendly TPI Prem team for all your ! seasonal products

Keep an eye out for the TPI Christmas Jumper too! 9

Louis Copeland & Sons combined with TPI

Tailor Made to Perfection Louis Copeland & Sons is a brand synonymous with fine tailored clothing and high end men’s fashion in Ireland. It is recognised worldwide for its excellent level of service and has been in business for over 100 years.

op class customer service, quality and bespoke measurement are three traits that Louis organisation pride themselves on. Even so great businesses sometimes need to make their own luck. So Louis had an idea to better market his business and he asked TPI for help. It was essential for Louis Copeland to communicate their quality A/W 2014 range in a premium brochure that was tasteful, beautiful and functioned well. TPI deliver this sort of product. Another key reason for choosing The Printed Image was to keep the production totally Irish. The brochure proudly displays “Printed in Ireland by The Printed Image” on page 3. Louis also likes the direct approach and dealing with the actual manufacturer worked for him.

This high level of input from the client, while not normally required, demonstrated the excellent attention to detail that the project demanded and received, from concept to reality. Louis Copeland & Sons are a quality operation and were intent on ensuring an excellent quality job matching their brand values.

The first class design and photography work by Lars Beusker and Asa Barrington justified a quality finish. The 5 colour Heildelberg Press we use on all litho jobs here is the perfect platform for achieving this objective. Such was the attention to detail shown by Louis Copeland & Sons that TPI facilitated a visit to our HQ for the editor Niamh Brazil to press pass the brochure as it made its way through the production and foiling stage.

The feedback is that footfall, customer calls and sales were way up since the Brochure went out. The team in Louis Copeland’s are delighted with the response. They are already planning marketing for 2015 with a new brochure as part of their marketing mix. Again making their own luck.

In total, 30,000 quality brochures were produced, with 12,000 being distributed via The Irish Times. TPI were delighted to be involved in the prestigious project. Sometimes in business you need to be proactive. To sell more rain coats maybe you need to make it rain. Louis is an outstanding example to all Irish business people. He doesn’t wait for good things to happen. He acts to drive his business. He makes his own luck.

“

TPI delivered a beautifully printed, high quality brochure within our tight time frame. We wanted to see each step of the process and they were happy to oblige, we are very happy with the result.

”

Louis Copeland & Sons

Premiums

What’s NEW? Print MONSOON BANNERS Make your brand stand out with the new Monsoon Banners. • 2500 x 1000mm (as seen in image) • 3000 x 1250mm • 1090 x 1090mm (mini) The Monsoon Banner is a single or double sided outdoor banner display. It is made from an aluminium lightweight frame. Although primarily an outdoor display, a Monsoon Banner is also ideal for indoor events, trade shows and exhibitions. They can be flat packed for ease of transportation which ideal for bringing it nationwide to your marketing events.

Premiums Branded Heat Packs Banish those winter aches and pains with your very own branded reusable heat pack available in a range of colours. Full colour print available. MOQ 100.

Bluetooth Speakers The Perfect Gift for Christmas The perfect stocking filler for your staff or clients. Branded with your logo, it’s just the thing to get the party started!

Christmas! r fo ts if G t n a li il r B 11

Guest Article

Tips for Your Trade Show Display Units Plan on attending any trade shows over the next year? If so, I am sure you’re aware that space at these events does not come cheap. It is up to you to maximise the return on this spend and make sure you make as many of the right connections as possible. Here at TPI, we help clients stand out from the crowd with eye catching displays accompanied by first class giveaways. First of all your trade show display unit plays a large role in helping attendees determine if they stop by your booth or not. You can have the best sales pitch and a fantastic product but if your display isn’t attracting the attention of potential clients, the rest is a waste. Let’s look at how to give your trade show display a purpose. A purpose that will entice the masses to stop by. Use Informative Signage: Be sure to tell some kind of story in your sign. An attendee will assess all stands from a distance. Once you have the buyers attention, you need to tell them something. It is essential to inform the crowd of who you are and what you do. Remember not to clutter though. Be clear, concise, and clever with your messaging.

Ex HAhib Discounts: Remember that the LL itio Special trade show attendees have also spent quite B n a bit of money to attend the event. Make

them feel valued and offer a trade show discount. Segment them from the rest of your customers and give them a clear call to action. Make your company stand out from the rest. Deliver on Different Fronts: Remember that no one method will work on all prospects. Some will expect to speak to a sales member, others will be happy with a brochure. Many people might be attracted towards a video message on a digital unit while many may be impressed by a clean and well organised trade show unit. Try and deliver on as many fronts as possible to increase the likelihood of success.

Promotional Materials: What makes a good giveaway at a trade show? • Firstly, it needs to be cost effective. If you were giving away free iPads I’m sure you’d be the most popular stand at the show. This obviously isn’t feasible for most organisations however. • Secondly, it must be intriguing. It must be appealing and useful and not just an item that the recipient will dispose of given the first opportunity they have. • Thirdly, it must be branded. Your logo along with tagline & contact details is a must. Also, make sure all of your materials and giveaways are consistently branded. TPI can handle all of your trade show requirements from concept to reality. From our structural engineering department, through to design and print, we can exceed expectations with one point of contact for your entire project. Our dedicated promotional merchandise division will then add the finishing touches with the overall objective of the project to not only attract people to the stand but to send them away with a smile.

By Cathal O’Reilly ent Marketing Departm

Get to know

Questions Derek Moynihan is the Digital Solutions Manager at The Printed Image.

“

What’s for you won’t go by you

”

What makes you happy? Chicken wings and Guinness in my local on a Saturday afternoon. What is the last piece of music you bought? I’ve moved on from purchasing music and have a Spotify account. I typically browse the playlists for music that take my moods. A film that you would recommend? I’m a big fan of Christopher Nolan and The Dark Night was a favourite along with Inception so looking forward to Interstellar. Favourite TV series? Breaking Bad and House of Cards and lately “Love/Hate”.

Most overused phrase? “Going Forward” in meetings. Your favourite gadget? I used to have so many but now the iPhone fulfils most tasks. Your childhood hero? Eric Cantona. 3 guests at a dinner party - who are they? Alex Ferguson, Louis Theroux, Roy Keane. Best advice you’ve heard? “What’s for you won’t go by you”, the wife always tells the children that. Favourite meal? Steak and chips (medium rare). What’s your favourite car? At the moment, I really like the styling on the new Mercedes C Class. Who was your first crush? I had a thing for Makepeace out of “Dempsey and Makepeace” an old 80’s series. What are your favourite hobbies? Still playing over 35 competitive football and I qualify quite easily for that age group. Favourite time of the week? Saturday afternoons. Any hidden talents? None that I want to tell.

Around the Office WISHING EVERYONE A

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FROM ALL OF US AT THE PRINTED IMAGE DON’T FORGET WE’RE CLOSED FROM 5.30PM TUESDAY 23RD DECEMBER UNTIL 8.30AM JANUARY 5TH

Clever Customer Communications / 01 408 9222 / www.tpi.ie