Nokia launches ‘modern’ logo

u JADE GABRIELLE A. GAGARIN

Ready to unleash the exponential potential of the network, Nokia unveiled its redesigned logo during the World Mobile Congress.

The redesigned logo still contains the 5 letters Nokia is recognized with but now “more contemporary and digital.” In a statement released by Nokia, the redesigned look is “emblematic of an energized, dynamic, and modern Nokia.”

“Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before,” Nokia President and CEO Pekka Lundmark said in a statement.

Moreover, the redesigned look of Nokia is now being rolled out across all of its sites and assets. Nokia also added that the redesign is about strengtheing its networking, innovation, collaborative partnerships, and technology leadership.

Nokia is a business-to-business (B2B) innovation leader with expertise in fixed, mobile and cloud networking technologies. It is also involved in intellectual property and longterm research, led by Nokia Bell Labs.

A recent Bloomberg report said that the Finnish company changed its logo to stop being associated with its former business of manufacturing mobile phones.

“Our updated company strategy is supported by our technology strategy, which details how networks will need to evolve to meet the demands of the metaverse era,” it said.