What impact could ChatGPT have on journalism?

ISTANBUL – Ever since its release in November 2022, ChatGPT, an artificial intelligence-driven chatbot developed by research and development firm OpenAI, has been a topic of discussion among journalists regarding its potential influence on the news industry and media.

ChatGPT is capable of automatically generating text based on written prompts and engaging in conversational interactions with users by answering their questions.

It has gained immense popularity, reaching more than 100 million users within the first two months.

The chatbot’s appeal lies in its detailed and human-like responses in a conversational format, including the ability to challenge incorrect assumptions and answer follow-up questions.

The Associated Press, Reuters, The Washington Post, the BBC and the New York Times benefit from artificial intelligence to produce content, personalize their offerings and improve audi-

ence engagement.

The US-based media outlet BuzzFeed is also planning to use ChatGPT to improve their quizzes and personalize certain content for their audiences.

Speaking to Anadolu, Jonathan Soma, who runs a data journalism program at Columbia University’s Journalism School, described ChatGPT as a “fantastic tool” for producing ideas and giving suggestions to journalists.

“But just like any suggestions, they are apt to be misleading or incorrect. That is why ChatGPT works best alongside journalists, as a tool to assist their process, not as a standalone product that does the work of a journalist,” Soma said in an email interview.

He said many news organizations are enthusiastic about utilizing GPT-powered instruments to publish stories but noted that this is a higher-cost investment.

“This could be seen when CNET recently published a large number of error-prone articles: even when it’s claimed that editors review and revise AI-generated pieces, they probably don’t!”

“It’s very easy for the business case of ‘increasing productivity’ to overrule the ability of journalists to take care and produce their best work,” he added.

CNET, a US-based tech website, has reportedly published AI-generated content.

Asked about ChatGPT’s role to enhance the quality and efficiency of journalism, Soma said it can do a good job at fact-checking despite its “tendency to hallucinate.”

“GPT-based automated tools for analyzing datasets and querying large sets of documents are quickly maturing and can do a lot to improve the accuracy of reporting.”

“For example, if I’m writing about a rise in shoplifting, it can automatically query a database to see if this is an