CPI HOSPITALITY DIVISION MEDIA PACK 2013 Our solution to your key market
www.cpimediagroup.com
It's seriously about food Food is a delight for many people - for fine dining chefs and other F&B professionals, it's a passion. It's also a business, one that is increasingly hard in an ever more competitive market. Caught between a fickle customer base and pressure from management on margins, fine dining professionals face a constant struggle to innovate cost-effectively. That's why, unlike other F&B trade magazines, The Pro Chef Middle East focuses on chefs and their inspiration, allowing them to demonstrate their talents as well as providing a platform for skill transfer, produce knowledge and recipe development. That means that this is a magazine that chefs, restaurant managers and F&B directors want and need to read. And that provides you with an ideal route to your key customer base. The Pro Chef Middle East is a food magazine like no other in the regional market, aimed exclusively at a
knowledgeable and high-spending audience, interested in everything from quality knives or kitchen equipment to premium produce and speciality ingredients. If you're serious about food, this is the place to be.
New for 2013 2013 will see a continued focus on the magazine’s digital services, beginning with the launch of the The Pro Chef Middle East Web site. Combining original content with extended magazine features and interviews plus videos and audios of leading chefs at work, the site will also act as a community focus for chefs, providing interactive discussion forums. Supported by weekly newsletters and social media platforms, traffic will be driven to the site on a daily basis, all helping to deliver your brand’s message to an ever growing, global audience. There are other on-line delivery mechanisms for your
marketing messages. We offer bespoke digital direct marketing campaigns in addition to sponsorship of the fortnightly digital mailshot to our wide database which contains links to the the on-line version of The Pro Chef Middle East. Key features and benefits • Controlled circulation to key F&B decision makers - Reaches your target market in 4- and 5-star properties • High-end production values and visual appeal - Long shelf life to extend your marketing spend • Unique market positioning
Readership:
Serving the market The Pro Chef Middle East has a unique distribution strategy reaching a trade audience of key F&B spending influencers and buyers, as well as a consumer audience of highspending food enthusiasts across the region, via the on-line Web version. Print and on-line push circulation is to named industry professionals in 4- and 5-star hotels (and equivalent freestanding restaurants) in the region, going to the following: • Head and Executive Chefs • Outlet Chefs, Banqueting Chefs, Catering Chefs and Sous Chefs • Head Sommeliers and Maitre D's • F&B Managers • Senior hotel management Circulation is also by on-line access by serious amateurs.
Total circulation
7,600
Total readership
28,500 Circulation by country UAE 75% KSA 8% Qatar 5% Other GCC/MENA 12%
Job Title Breakdown
Head Chefs • Executive Chefs • Sous Chefs • Chefs de Cuisine • Senior Commis Chefs • Banqueting Chefs • Pastry Chefs • Speciality Chefs OTHER Managers
Restaurant Managers • F&B Directors • Maitre Ds • Sommeliers • Purchasing Managers • Procurement Managers • General Managers • Catering Managers • Marketing Managers
Round tables
The Pro Chef Middle East round tables put you at the top of mind of your key market targets and customers - whatever the topic.
Throughout 2013, the editorial team of The Pro Chef Middle East will host a monthly round table of senior chefs or other F&B professionals to discuss a topic of interest or concern to the community. This will be written up in the following month's magazine. Each round table can have a single main sponsor, who will be invited to take part in the debate. In addition, bespoke round tables can be arranged at any time for your target market to meet your specific marketing requirements.
The planned list of round tables for 2013: January: The dream kitchen February: Menu planning March: New plating choices April: Sourcing options May: Organics June: Hygiene training July: Seafood August: Tableware trends September: Menu planning October: Coffee November: Multiculturalism December: Meat
Fine Dining Awards 2013 Like every other market sector, F&B is awash with awards and, like every other market sector, those awards come under vary types of criticism, most notably that the award scheme rarely compare like to like (grouping fine dining with family outlets, for example) or that the voting mechanism is not transparent. Meeting those criticisms head on and to truly celebrate the achievements of the fine dining sector, we are launching The Pro Chef Middle East Fine Dining Awards. Nominations and winners will be drawn exclusively from 4- and 5-star F&B outlets - and equivalent independent restaurants - across the UAE in a number of categories that will celebrate the skills and expertise of the entire restaurant team. And, because only the industry knows the levels of skill and dedication required, voting will be limited to people who work in F&B, though of course they may not vote for their own restaurant! Instead of consumers voting for the restaurant based on nothing more substantial than 'this is a nice place', The Pro Chef Middle East Fine Dining Awards will highlight and celebrate the achievements of those working in the fine dining sector judged by their peers. The Awards will be presented by a leading European Michelin-level chef at a special gala evening.
CATERGORIES: • Chef awards • Special category awards • BOH - Highly recommended • FOH - Highly recommended
Editorial calendar Country focus
Special feature 1
Special feature 2
January
ITALY
Hygiene update
Chocolate
Supplements
Other
February
France
Kitchen design and fit-out
Water
March
Chile
Menu planning
Footware
April
Greece
Plating
Unforms
May
USA
Sourcing
Training
June
Brazil
Organics
Ramadan foods
July
Australia
Hygiene training
Knives
August
Germany
Seafood sustainability
Banqueting
September
UK
Tableware for new menus
Kitchen equipment
Michelin masterclass
October
Austria
Coffee
Restaurant consultancy
Wine list certificates
November
The Levant
Desserts
Diabetes
December
India
Meat
2014 trends
15 Recipes Supplement Baking Supplement Michelin masterclass
Drinks Supplement Michelin masterclass
Equipment Supplement
Seafood Supplement
Awards
Michelin masterclass
Advertising rates Advertising Positions Single Issue Six Issues Twelve Issues Outisde Back Cover
$8,500
AED 31,110
$7,000
AED 25,620
$6,000
AED 21,960
Gatefold Front or Back
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
Inside Front Cover
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
First Double Page Spread
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
First Right Hand Page
$6,500
AED 23,790
$5,000
AED 18,300
$4,000
AED 14,640
Inside back Cover
$6,500
AED 23,790
$5,000
AED 18,300
$4,000
AED 14,640
Double Page Spread
$6,000
AED 21,960
$4,500
AED 16,470
$3,500
AED 12,810
Full Page
$5,000
AED 18,300
$3,500
AED 12,810
$2,500
AED 9,150
Half Page
$3,000
AED 10,980
$1,500
AED 5,490
$1,000
AED 3,660
Poly Bag Sponsor
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
Front Cover Belly Band
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
Bookmarks
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
Inserts (printing supplied by client)
$7,500
AED 27,450
$6,000
AED 21,960
$5,000
AED 18,300
Creative Advertising Packages Bespoke Roundtables
$10,000
AED 36,600
Pimp my plate sponsor (pro chef only)
$5,000
AED 18,300
Digital Avdertising Email Blast to database
$3,000
AED 10,980
Monthly banner advertising on website
$3,000
AED 10,980
Weekly banner advertising on eNewsletter
$3,000
AED 10,980
Various other services such as product launch parties, networking events + all your brochure design and printing jobs can be priced up seperatley independantly
Contacts Publisher Dominic De Sousa COO Nadeem Hood Editorial Department Dave Reeder Editorial Director - The Pro Chef Middle East E: dave.reeder@@cpimediagroup.com M: +971 (0) 55 105 3773 D: +971 ( 0) 4 440 9163 Sales & Advertising Department Ankit Shukla Sales Director E: ankit.shukla@cpimediagroup.com M: +971 (0) 55 257 2807 D: +971 (0) 4 440 9111 Ajay Sharma Senior Product Manager E: ajay.sharma@cpimediagroup.com M: +971 (0) 50 419 5067 D: +971 (0) 4 440 9142 Design and Production Department Chris Howlett Art Editor E: chris.howlett@cpimediagroup.com M: +971Â (0) 52 995 0803 D: +971Â (0) 4 440 9145 Devprakash Production Manager E: devaprakash@cpimediagroup.com M: +971 (0) 50 464 9197 D: +971 (0) 4 440 9110
Corporate Media Group P.O. Box 13700, Dubai, UAE Tel: +971 4 440 9100 Fax: +971 4 447 2409 Web: www.cpimediagroup.com