MOVING YOU THROUGH INNOVATION
ESTABLISHED IN 2015, MORE HOMES IS THE LEADING INDEPENDENT ESTATE AGENCY MARKETING COMPANY.
2023 WAS OUR LARGEST INVESTMENT IN NEW PRODUCTS AND SERVICES IN OUR HISTORY, DRIVING INNOVATION AND ESTATE AGENT DIFFERENTIATION FOR 2024 AND BEYOND.
Enjoy this brochure to see the unique differences we deliver to our members. Our services are fully managed with real professionals to talk to and strategise your needs. We save all our estate agents time whilst delivering huge brand reach and valuations through the power of automated synergistic marketing
Our colossal cloud-based marketing platform, containing innovative products and websites, drives our agents brand reach and therefore valuation numbers. These are incremental valuations driven through marketing services and support from More Homes. Say hello to market share dominance and growth!
We combine creative content, promotional campaigns and products for distribution channels in social media. We then assist you with cross affiliating with primary schools, grass roots sport, local charity events and much more to drive your brand locally, and that in turn drives valuation numbers.
Read on and learn about the innovative products and services which are available to you as a member of More Homes.
04 JUST LAUNCHED: NEW WEBSITES
Here at More Homes, we are delighted to announce the design and build of our new website and platform upgrades.
10 TODAY’S PRODUCTS AND CREATIVE SERVICES
Learn about the innovative products and services which are available to you as a member of More Homes.
n Personalised Property Websites
n Social Media Postings & Integration
n Monthly Property Lifestyle Magazines
n Bespoke Content For Magazines & Social Media
n Synergistic Monthly Marketing Campaigns
n Email Stationery Integration & Monthly Campaigns
n Video Brochures
20 INNOVATION IS KEY TO SUCCESS
An insight to the new innovations we are working on behind the scenes to achieve a triumphant growth in instructions for our members, launching this year.
22 MEMBERS AREA - ONE STOP SHOP
For your every need: Using free of charge web builders, graphic designers, copywriters and social media experts as per your contracts.
VIDEO-BASED WEBSITES
Here at More Homes, we are delighted to announce the design and build of our new website and platform upgrades.
We would like to thank our prodigious estate agents for their input into the design and functionality of our latest innovation which has been the largest investment in our history.
VIDEO STREAMING MEDIA PLAYER
The loading speed of your video-based website has superfast streaming with the media player background. The half opaque black overlay elevates the sleekness of this initial view to achieve that first impression of quality and style.
This enhanced media player has the ability to loop your chosen media of videos and images, and our team will reprogramme the start of your playlist with fresh seasonal videos throughout the year to keep that first visual up to date for optimum engagement.
SOCIAL MEDIA & SOCIAL MEDIA WALLS
You will see throughout the website that we have integrated WhatsApp as it has become such a popular social media platform to share media.
An addition to the home page is the social media wall. We know how important your social media content is and have given it pride of place to shout about your recent posts. The social media wall can display feeds
from multiple social platforms keeping your customers up to date with your latest news.
PROPERTY SEARCH
The property search has been enhanced to include a search radius around your chosen location, and also to include or remove SSTC properties from the search results. You will also be able to choose which option you would like to display by default.
PROPERTY SEARCH BAR
There is a significantly improved User Interface for the property search engine once you have navigated away from the home page.
When you scroll down the page, the property search is visible at the top of the page along with the header/navigation bar to ensure easy navigation through your website at all times.
We have added a Search Radius field option after unanimous feedback from our survey, and can decide whether your default settings including SSTC, grid or list view and sorting preference from price and date listed parameters.
INTERACTIVE MAP
The interactive zoomable map pins direct the viewer straight to the property details, and as we have witnessed, the harder we work together to grow your market share, the more impressive this display becomes!
EMMA MEAKIN, DIRECTOR PAUL MEAKIN
NEW VIDEO-BASED WEBSITES
CALL TO ACTIONS
Let’s not forget about the all important call to actions to win valuation requests. As per our existing websites, prime clicking position on every page is the VALUE MY PROPERTY button top right corner of every page. Then the additional HOW MUCH IS MY PROPERTY WORTH? buttons throughout the website are in synergy with your brand and shout a consistent call to action message on every page.
MONTHLY CAMPAIGN
One feature we wanted to enhance in this upgraded website was the prominent presence of your monthly campaign, so we have added a new campaign banner at the top of your home page that we will change automatically for you each month.
CATEGORISING YOUR SERVICES
One thing we have recognised from our existing design is the site page structure not being ideal for a user journey with the video and textual content spread across multiple pages for one service.
Our new site structure allows us to group all your relevant pages into one category; Sales for example in the visual to the right. Your services will now be much clearer to find for every market and type of visitor.
DOWNLOADS
A new feature with this free website upgrade, is the ability to have download pages within each service. From a sales brochure, to advice on preparing your house for sale, your website visitors will be required to enter their name and email address to download the file. You will receive email notifications for each download allowing you to follow-up on the sales opportunity.
NAVIGATION VALUATION BUTTON
A really clever use of advertising space is our new FREE MARKET APPRAISAL call to action on the drop down menu. This prominent design and reinforcement
of branding means no stone is left unturned for the opportunity of a click for a valuation request!
BLOG / NEWS FEED
We post daily to your news page to keep your website content SEO friendly and up to date. Our new page design brings movement and interaction on the page as you scroll through, and when you hover on desktop the images will enlarge.
A click on the image or the clear READ MORE button allows a straight-forward click through to the article with related posts at the foot of the article to continue the reading engagement.
VIDEO LIBRARY
You will see throughout the website we have gone to great lengths to improve the user experience and easing the navigational routes for your clients.
In this section we have collated all of your video content on one page and your corporate videos will sit pride of place at the top of the page ready to be watched with one easy click, followed by your video content you publish yourself on platforms such as YouTube and Vimeo and they will automatically appear on your website for you every time you upload a new video.
Consistently, with the rest of the website, there are share links available on every video to Facebook, X, Instagram and WhatsApp.
MEET THE TEAM
Grouped per office, this new sleek layout places multiple office team members on a single page to avoid multiple clicks for your visitors. The images have a professional monotone overlay ensuring the staff members’ name and job title is always visible with its subtle drop shadow, and each image will zoom in when you hover over it on desktop. Once clicked, the staff members’ bio will appear with the option to add an email button and social media account links.
NEW VIDEO-BASED WEBSITES
SEARCH ENGINE OPTIMISATION
UNDERSTANDING THE WAY GOOGLE WORKS
GOOGLE SITE VERIFICATION
Verification is the process of proving that you own the site that you claim to own.
We have developed our software to install the coding Google needs to verify a site, then we have access to its Google Search data which affects how Google Search crawls the site and we can learn from Googles’ algorithms.
META DESCRIPTIONS
We have spent time developing our back-end system to accommodate detailed meta descriptions. A meta description is an HTML element that describes and summarises the contents of your page for the benefit of users and search engines. While meta data isn’t as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO.
LOCAL BUSINESS SCHEMA
Local business schema is a type of structured data markup code we will add to your new website to make it
easier for search engines to identify what type of business you are and what you do. This is a helpful way to help optimise your website for local SEO, as it’s a major ranking factor.
FACEBOOK PIXEL
We recognise the importance of social media so have invested in integration with Facebook so you can manage your online audience with more precision.
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website
OG HTML
OG stands for Open Graph and they allow your webpage to become a rich object on social media. To you and I... it means when you share your website on social media it previews beautifully reaching the peak of professionalism.
TODAY’S PRODUCTS
DRIVES EXPONENTIAL REACH FOR YOUR BRAND AND LEAD ENQUIRIES
“Having exclusivity with More Homes is vital in our market”
NEAL LACY, DIRECTOR DANIEL ADAMS
UNIQUE PERSONALISED PROPERTY WEBSITES
The ultimate unique selling point of being a More Homes member - being able to offer each and every one of your clients their own personalised property website.
From concept, this product has been an absolute gem, but we will soon be offering a whole new level of engagement with layout, features and functionality that allows a greater level of interaction and customisation for your clients.
The more your clients have ownership of a product you are offering them, the more likely your client will share this with family and friends. This sharing activity will in turn spread a brand awareness of your company across the social networks in your region.
So what’s new?
User Interface
Our new look property websites are designed to bring an air of comfort to the end user, subliminally knowing where to navigate from on-trend page layouts. If your clients find it easy to use they are more likely to use it!
Using the same theme as the new website, your branding colours will be prominently placed around the sites.
The fully responsive view allows this to be easily accessible across all devices which is advantageous as a large proportion of social sharing is on mobile devices.
SELLERS AND LANDLORDS
Personalised websites for all their social media contacts
The ultimate tool for marketing their property. Their websites deliver a personalised platform where they can explain the best features of the property in their own words to encourage the purchase or rental.
They can upload their own profile picture to personalise their website before they share it with their family and friends.
For Home Hunters
For your clients looking for a new place to live, their personalised property website allows them to build their portfolio of properties they are interested in, where they can request a viewing and offer feedback including a thumbs up/ down feature.
They will be receiving email alerts or new properties coming to the market which match the criteria they have selected!
With this new release, you will have a personal space for each of your clients to have as their online home moving file wrapped in your branding each day they interact with it.
BUYERS AND TENANTS
Personalised buyers and new tenant websites showing off their new home in social media
Now here is where the beauty of this product works for you without you even trying! Everyone who moves into a new home has a sense of pride, so you will have a database of receptive clients ready to share your brand across the social networks.
TODAY’S PRODUCTS
SOCIAL MEDIA INTEGRATION, AFFILIATE INTEGRATION, MONTHLY CONTENT MANAGEMENT AND PUSH MARKETING
The online world has moved from search to share, and we can’t escape from the property market audience turning to the likes of Facebook and Instagram on a daily basis.
More Homes integrates with your social media accounts, publishing rich content every day throughout the week onto your timelines for your audience to read and share. Keeping your social media accounts full of up to date content will further encourage a larger following and search engine ranking. We can even post to your affiliated social media accounts of your local schools and sports clubs.
Each posting links your web traffic through to your Blog for maximum exposure, and can be offered to your clients in printed form with our magazines.
“I absolutely love my magazine! I have worked hard with More Homes to really personalise it to suit my market to leave it in their homes on a valuation”
LISA COSTA
USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES TO BOTH AN OLDER AND FEMALE YOUNGER AUDIENCE IN SOCIAL
MONTHLY MAGAZINES AND SOCIAL MEDIA WEEKLY CONTENT
Each month we will send you a fabulous magazine to share with your customers.
MEDIA
It’s full of great articles and ideas from lifestyle and home decor ideas, DIY tips, the latest sports, TV and movie news, through to gardening, recipes and fashion.
The magazines are branded with your company colour schemes, logo, and include for sale and to let properties inside too.
As a member you will have had filming days and we can add your client testimonials to these magazines driving trust in your brand and services. We can add bespoke articles you can preview on pages 14-15, let us customize your magazine with school, grassroots sports and charity events
that you are involved in locally. We also have additional articles you can include taking your customers on the moving journey from preparing to sell their home through to conveyancing and removals. These can be found to choose from in our members area library.
Our members are experiencing great results presenting these at valuations with the offer of being included within the next edition to win the sale. You have the option to add additional pages of properties in multiples of 4 to include your recent valuation successes.
To make the most of this rich content, the articles will also be automatically posted to your social media accounts every couple of days to drive sensational content along with your latest properties.
TODAY’S PRODUCTS
BESPOKE CONTENT FOR YOUR MAGAZINE MONTHLY MAGAZINES AND SOCIAL MEDIA WEEKLY CONTENT
Enjoy being a part of our member SUCCESS with a bespoke approach to your monthly publications editorial content.
Here at More Homes, we find it easy to market our own products as demonstrated in the magazine spread featured here, but we’re not shy in saying that we are also great at reminding you how to market all your existing good work, that you don’t get the time to shout about!
Your monthly magazines are the perfect way to build a relationship with your clients, while showcasing who you are, so make the most of them by adding your bespoke content which includes:
MEET THE TEAM
• Show the faces of your team making the difference to each client’s moving process.
CHARITY WORK AND EVENTS
• This is the perfect way to shout about all the great work you are doing in the local community.
CLIENT TESTIMONIALS
• Let your customers speak for themselves about why you are the best at what you do.
AWARDS & MARKET SHARE SUCCESS
• Shout about your success in your local area with a dedicated spread on awards you have won and your market dominance.
NEW HOMES DEVELOPMENTS
• If you’ve bagged the latest plot of new builds in your area, then your monthly publication is the perfect platform to shout about it.
Sound good? Then simply raise a ticket to ticket@more-homes.co.uk and the creative department will work their magic!
USING THESE EVERY MONTH DRIVES YOUR CREDIBILITY AND REACH, BOTH ONLINE, AND IN SOCIAL MEDIA
CAMPAIGNS FOR MARKETING SYNERGY
More Homes provides a selection of campaigns to choose from every month for you to use across all media platforms.
Each campaign is produced as an A4/A3 window card and you can choose your marketing package each month. Here are some ideas of what you can request:
Interactive email footers
Receive your updated campaign each month on the footer of every email you send. This interactive banner drives traffic to your website, and is updated remotely in the cloud so the process is automatic and seamless.
Social media and portal banners
Keep your Facebook and other social media cover pages fresh with your latest campaign. With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your FREE property websites through banner adverts online.
Mailers
We are here to support you in any mail dropping campaign you have, but you mustn’t forget to advertise the core message of your website and FREE property websites throughout all your advertising.
Window cards
We know that footfall in the high street is not as popular as it used to be, but don’t underestimate the human traffic that passes your offices. And what do you think they should be seeing? Properties? Or do they already know that you sell houses?
Shout about what makes you different in your windows with our bespoke seasonal campaign material. If you don’t shout about it, who will know about it? Don’t keep it a secret.
Magazines & Newspapers
So your customers have an expectation from their chosen estate agent to publish their property in the local paper, but people aren’t looking through the paper in these modern times to be the first to see a property on the market - they are looking online.
Use this audience to promote your brand and unique selling points, ideally against a competitors advertising page to really show how you stand out from the crowd.
Let’s face it, a likely audience looking in the property section are unhappy vendors with their chosen agent... An ideal instruction winning opportunity!
TODAY’S PRODUCTS
EMAIL CAMPAIGNS DRIVING TRAFFIC TO YOUR WEBSITES
Withemails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.
With nearly all your sales and lettings clients accessing their emails from you via their smart phones, we design all email stationery to be fully responsive for all mobile devices to wow your target vendors and landlords, helping to drive upwards engagement via video and conversion rates.
Pre-val website with email stationery
Once you have confirmed your valuation appointment on the telephone, you can send an HTML designed email with video link embedded. This link takes your potential vendor to a website with a presented video showcasing your services, along with property video examples of similar homes previously sold, plus clients filmed in their homes endorsing your service delivery.
Post-val website with email stationery
“The products from More Homes only enhance and support our brand and what we stand for”
All emails will have ‘click on’ links to your new websites where a video will play within the website, therefore emotively engaging the client with your unique points of difference, as well as showcasing wonderful testimonials from your clients to drive conversion rates.
You have bespoke video-based email stationery to send before and after a valuation, as well as for those instructions that you either lost or didn’t get invited out to the valuation.
After you have attended the valuation appointment, you can send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.
Win back website with email stationery
This special tool gives you the opportunity to reach the instructions that came to market and you weren’t successful in winning. You can capture this audience with a video message selling your exclusive services and highlighting the cooling off period from their chosen agent, and play your clients filmed in their homes endorsing your service delivery.
Campaigning
LISA COSTA, OWNER
LISA COSTA ESTATE AGENTS
With testimonials included in each video, this is a great tool for capturing the audience of all the decision makers for a property.
Promotional videos for sales and lettings can be used to campaign to win increased valuations for your business.
VIDEO BROCHURES
Estate agents find themselves under increasing pressure to generate new ideas to grow their brand awareness and give themselves a competitive edge.
With that in mind, we present video brochures, combining video content and the traditional brochure format to offer both potential and existing clients branded and engaging video for sale and lettings marketing material.
Opportunity 1 – Before the valuation
Either you or another member of staff visits the prospective vendor before your valuation appointment to deliver the video brochure. Such proactive introduction to your innovative services will leave a positive first impression and will have created a feeling of trust and engagement before you have discussed their needs face-to-face.
With the reality that you are unlikely to meet every decision maker of the household at the valuation appointment, your prospective vendor will be able to show the video brochure to their partner, ensuring that your message is still delivered in a personal and engaging way. This can even lead to a decision to market the property with you even before the valuation has taken place.
Opportunity 2 – After the valuation
Once the valuation is completed, you leave a second video brochure whilst collecting the first, containing different bespoke video content thanking them for their time and detailing all the key points from the valuation. The video brochure can be watched and re-watched with family members and friends, promoting discussion about your services.
You can then arrange to return to the property to collect the second
video brochure, providing another opportunity of personal interaction and a great chance to close the deal.
Opportunity 3 – A lost valuation
For those valuations you did not get invited to attend, this third opportunity sees you at their door offering your services to help them find their next home. If they are moving within the local area, you can leave a video brochure loaded with video content of applicants you have successfully helped find a new home, with a tailored corporate video message detailing your full services which are readily available within their 14 day cooling off period should they be looking to choose a new agent to market their property.
Further opportunities
Video brochures can be used for a variety of other agent revenue lines such as New Homes Developments, Commercial and Financial Services.
We understand that being an estate agent is a multi-faceted business. As well as residential sales and lettings, you may have land, new builds, developments and retirement homes too. Each of these is their own separate entity with differing requirements, which is why we offer bespoke websites to sit alongside your main website, offering advice and enticing in new developers to help you gain their business.
LAND & NEW HOMES WEBSITE
OUR LATEST INNOVATION
Not all estate agents offer new developments and land sales, and as such, it can be a task for developers to find the best agent for their needs. Your website would be totally bespoke with your branding which will help developers find you. They will be SEO optimized so that when a developer is searching for an agent in your area that offers land, new builds, developments, etc, you will show up and not get lost in the list of search results.
advice that will help you stand out as an expert in their field in the local area.
“This is exactly the portal we needed to grow our market share within the new homes sector, the traction we are receiving from developers has been amazing”
The websites will offer separate pages for each option with all the relevant and up-to-date details they will need alongside useful
For example, you could have a page dedicated to developers, a page dedicated to land sales, a page dedicated to new-build homes and a page dedicated to retirement homes. The benefit being that each potential listing won’t get lost on a main homepage in a search, so that developers who entrust you with their new-builds, land, developments, etc, know that you are specifically able to show off their product on a relevant and easy-to-find website.
BRANDON CARTER, DIRECTOR
OF LAND
&
NEW
HOMES
CARTERS ESTATE AGENTS
This in turn will engage the developers who are looking for an estate agent who offers something different to sell their new-builds, development, retirement homes and land. Each webpage will have Call to Action buttons, social media, and your daily and weekly blogs as well as Meet the Team pages and working with our Editor, any other content you wish.
For more information about our new land and developments website options, please contact us today.
INNOVATION IS KEY TO SUCCESS
WHAT WE ARE WORKING ON NEXT
EMAIL AND MOBILE VIDEO CAMPAIGN PLATFORM
As part of our Content Management System, you will be able to send campaigns to your client database through email and text.
Whether this be your pre or post valuations, your monthly magazine, bespoke property alerts, or community news, you are now in full control of keeping in touch with your clients and engaging your invaluable data source for future sales wins.
Write, design, schedule and send... simple!
EVENT WEBSITES WITH MICROSITES
As you enjoy getting involved in local charity fun runs and events, this new product will offer you the ability to build your own event within our CMS which will generate a bespoke event website.
Start by entering your event details, upload your image and video media, then share! The social commenting function will see your local community engage, and any participant can then register for their own microsite to take part in the event.
Integrated with the likes of Just Giving, this tool is a win win for your local community raising money for a good cause, and the reach of your brand supporting these events with the power to market them with this innovative website online.
And the best part... Exclusive to you as part of your licence cost... boom!
Our members area is a password protected website where you will find our latest marketing ideas, and often with examples for you to review.
Your questions can be answered in our Knowledge-base Centre on all our products, and you have the ability to book training sessions or raise a ticket for work.
MEMBERS AREA ONE STOP SHOP
“They make us feel professional which is really important as an independent agent.
We don’t have a big marketing department in the background, but we do have More Homes which I think is better”
LISA COSTA,
OWNER
LISA COSTA ESTATE AGENTS
ONE STOP SHOP
POPULAR WITH OUR MEMBERS
VIDEO SOCIAL POSTS
SELFIE FRAMES
Get your brand in front of as many people as possible, while also supporting the local community, with these amazing, fully-branded selfie frames. These bespoke selfie frames are fantastic for schools and grassroots sports as awards, as well as for other local communities and groups in your area. Designed by us at your request, what better way to support your local community and promote your brand at the same time. These selfie frames have already been a huge hit with our agents, some have even used them in their office when a sale completes, which then gets posted to social media and shared, alongside their positive reviews.
Video is now one of the most important aspects of marketing, alongside social media, so it makes sense to take advantage of these channels and promote your business through video on social media. Social media videos engage viewers in a way normal posts can’t. Messages can be gotten across in a more engaging way, and with easier to digest information.
Promote ‘spotlight’ properties with bespoke, fully-branded social media videos. These ‘spotlight’ videos can be anything from ‘property of the week,’ through ‘completed this week properties,’ to ‘success stories,’
which will be published on your social media channels and can help you get more listings and increase your market share. They are a great offer to potential vendors to sit alongside ‘featured properties’ on property portals. Whether you want to shout about recent reviews, promote a local event, put the spotlight on a feature property, or to simply engage more with your clients, these fully-branded, social media videos are a great way to connect.
Build a likeminded community with an Investors Club, and secure your landlord market share today, which will ensure you safeguard your current lettings stock as well as attracting new investors.
With an Investors Club you can promote an event where local investors can build a network while also helping you engage potential landlords and increase your market share.
INVESTORS CLUB
Secure your landlord market share
An Investors Club can work for you as an easy way to bring together like-minded investors, who already have or are looking to build a portfolio of buy-to-let properties or properties to be flipped. You will then be at the forefront of their mind, as an agent they can trust, when it comes to letting their properties, selling their properties or even just for expert local property market advice.
DIGITAL SCREENS FOR YOUR WINDOWS
Bring your business to life with digital screens for your office windows. These digital screens are a great way to showcase new properties as well as marketing videos, campaigns or to support a local event in your community. Fully branded, these digital screens are guaranteed to make you stand out on your High Street, and can offer simple solutions to your marketing needs.
As well as a revolving selection of featured properties and campaigns, you could add a QR Code to scan for valuations, positive reviews, as well as the videos from your website which will help catch the attention of the public on the High Street.
By bringing these investors into your office on a bi-weekly or monthly basis, you are able to build rapport and relationships with them that will be the envy of other estate agents in your area. You may even hear about some opportunities that are in early development before other agents, which can help you increase your market share as well as protecting your current lettings and sales stock.
07985 518209
info@more-homes.co.uk
more-homes.co.uk