Your Key Messages
KE Y M E SSAG E S –
Your key messages are the main
01 - The Pulp is Stratford’s quick-service, health-focused
written messaging that tells us
restaurant + juice bar that offers delicious food anybody can
what you do, who you do it for and
enjoy, whether you’re on-the-go or sharing a meal with friends.
why. This is how you can succinctly describe your business in your branding and in conversation. Your key messages will be used conversationally and in website copy. We will be using all of the following key messages in different areas of your business.
page 22
02 - We serve up locally-sourced food, juice cleanses and subscription boxes that are made in-house daily — just like our passion for helping you fuel your body the healthy way. 03 - We’ve got allergen-free and plant-based snacks + beverages, so you can skip the frustration that comes with traditional fast-food and explore a full menu made for you.
brand strategy
| THE PULP
