BRAND MESSAGING

Your Key Messages

Your key messages are the main written messaging that tells us what you do, who you do it for and why. This is how you can succinctly describe your business in your branding and in conversation. Your key messages will be used conversationally and in website copy. We will be using all of the following key messages in different areas of your business.

KEY MESSAGES –

01 - The Pulp is Stratford’s quick-service, health-focused restaurant + juice bar that offers delicious food anybody can enjoy, whether you’re on-the-go or sharing a meal with friends.

02 - We serve up locally-sourced food, juice cleanses and subscription boxes that are made in-house daily — just like our passion for helping you fuel your body the healthy way.

03 - We’ve got allergen-free and plant-based snacks + beverages, so you can skip the frustration that comes with traditional fast-food and explore a full menu made for you.

Your Elevator Pitch

Your elevator pitch is a full, allencompassing paragraph about what your business does, who you do it for and why. This can be used in an About section on a website or conversationally. This piece of copy will be used less often but is important to have in order to ensure we’re covering all aspects of your brand. This is like the parent and all the other messaging pieces are it’s children!

The Pulp is Stratford’s quick-service, health-focused restaurant + juice bar that offers delicious food anybody can enjoy, whether you’re on-the-go or sharing a meal with friends.

We’re passionate about helping you fuel your body the healthy and sustainable way. We serve up locally-sourced food, juice cleanses and subscription boxes that are made in-house daily — just like our good vibes.

You deserve food that makes you feel good inside and out! We’ve got allergen-free and plant-based snacks + beverages, so you can skip the frustration that comes with traditional fast-food and explore a full menu made for you.

Your Brand Story

Hi! We’re Trena and James, owners and husband + wife team at the Pulp.

We began juicing at home, and it quickly became a staple in our lifestyle as it aligned with our values of health and sustainability (not to mention it’s so tasty!). We knew these values are important to many others in our community. But finding food choices that are both convenient and nutritional is tough. Ordering the same gluten-free item in the drive-thru because it’s the ONLY option there gets old fast!

So in 2017, we opened the Pulp to offer fresh, convenient and delicious food to folks in Stratford and the surrounding community. Our goal is to offer a full menu of locally-sourced, sustainable food options that can fuel anybody’s busy day. That means plant-based and allergen-free choices for our juices, smoothies, bowls and subscription boxes.

Everyone deserves great food that feels good inside and out. Healthy and sustainable is only the beginning! Almost everything is made in-house by our incredible staff, so you can get to know who’s making your food every time you visit. Whether you’re just stopping in for a quick hello with your smoothie, or visiting to try out the daily special with good friends, our space is made for you.

We like to spread our good vibes throughout our community by volunteering and partnering with Cycle Stratford, Veg Stratford, The Humane Society, The Local Community Food Centre, Unite for a Bite, and more.