G LO W
MIRACLE WORKER
Entrepreneur Bobbi Brown has cause to celebrate, with a runaway beauty collection and a new home base in the Hamptons.
Here is something you may not know about Bobbi Brown: She’s a certified health coach, having completed a program a few years ago with the Institute for Integrative Nutrition. “At the time, I was super-cleaning up my diet and household supplies. It wasn’t because I was afraid of getting diseases, but I got sensitive to chemical smells,” says Brown. “I also had a meeting about ‘clean’ beauty and was given Credo’s Dirty List of 2,700 banned ingredients that show up in mainstream beauty products.” It was part of the evolution of her Evolution_18 line of wellness supplements, and Bobbi Brown wanted to delve into the subject of clean beauty—not just for a passing knowledge and not to proselytize about why people need it, but to figure out the right formulas for her Jones Road line. “Clean beauty is more than a trend. The world is starting to realize why it’s important.” So did she. That practical approach to health and beauty—and the world, really—sits at the heart of the legendary makeup artist’s success and goes into creating must-have-it products like the Hippie Stick, that soothes as it slicks your skin, brows, lips, lids, whatever; or her best-selling Jones Road Miracle Balm, a complexion-enhancing tint that imparts a glow of bronze, dusty rose, tawny or au naturel. Two new Jones Road shades launched this summer: Sunkissed and Magic Hour, and both hand over the prettiest golden glows. “I knew [Miracle Balm] was a game changer,” says Brown, “because I gave little samples to friends and within no time at all, they came back with empty jars, like ‘Please, sir, can I have some more?’” As an entrepreneur, household name, wife, mother, friend and inspiration, Brown believes in her own natural curiosity and invests time and energy in understanding how things work. During her first foray into beauty, “I was disrupting what was happening, but I did things that made sense to me.” In that way, she continues to bring a single-mindedness to her approach. Her hashtag, #hownottolooklikeshit, she says, explains it all. So it’s not at all surprising that an episode of NPR’s How I Built This with Guy Raz podcast was devoted to her shakeup of the beauty industry in the late ’80s with her nude-makeup philosophy that popularized neutral palettes and natural tones.
Legendary makeup artist Bobbi Brown created Jones Road, a clean and sustainable beauty brand.
78
Courtesy of Bobbi Brown
Brown’s best-selling Jones Road The Face Pencil is available in shades for every skin tone.
BY DONNA BULSECO
