Tps 2017 advertising opportunities by The Pyramid Society

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ADVERTISIN G OPPORTUNITIES

TABLE OF CONTENT S

2017 INCENTIVES

PRINT ADVERTISING OPPORTUNITIES

MEMBERSHIP DIRECTORY

EGYPTIAN EVENT SHOW PROGRAM

REFERENCE HANDBOOK XIII

WEB ADVERTISING OPPORTUNITIES

WEBSITE BANNER ADS

HORSE F OR SALE LIS TING

S TALLION LIS TING

FARM PROFILES

TPS FACEBOOK PAGE

ADVERTISING GUIDELINES

2017 I NCENTIVES

SPEND

$750 - $1499

$1500 - $2999

GET

5% OFF

10% OFF

SPEND

$3000 - $4999

$5000+ PLEASE CONTACT US F OR CUS TO M INCENTIVES

GET

15% OFF

RECEIVE AN ADDITION AL

2% OFF

WHEN YOU PAY IN ADVANCE!

PLEASE NOTE Percentages represent the discount to be applied to the total sum of advertising commitments booked at the same time. These discounts will not be applied to purchases appended at a later time. Discounts exclude Reference Handbook XIII advertising. Multi-page discounts are included in pricing structure.

2017 PRINT ADVERTISING OPPORTUNITIES

THE KENTUCKY HORSE PARK LEXINGTON, KY, USA

page

M EMB E R SH IP D IR E C TORY

Go beyond a basic listing as a current member and be a featured advertiser in our official directory.

EGYPTIAN EVENT

S H OW P RO GRA M Be a part of this keepsake program distributed at the worldÊ¼s largest showcase of Straight Egyptians.

page

R E FE R E N C E H A N D BOOK X I I I

Leave your mark on history and list your horses in Volume XIII of the Reference Handbook.

2017 MEMBERSHIP DIRECTORY

Go beyond a basic listing as a current member and be a featured advertiser in our official directory! TO BE PUBLISHED IN BOTH PRINT AND DIGITAL F ORMAT S IN 2017! DEADLINES Booking:

March 1, 2017

Print-ready ads:

March 10, 2017

RATES*

Front cover of the 2016 Membership Directory

WHAT IS IT? The Membership Directory is the official listing of all current TPS members, published annually.

1/2 page B&W

$125

1/2 page B&W rerun

$115

Full page B&W

$175

Full page B&W rerun

$150

Full page COLOR

$325

Full page COLOR rerun

$300

Inside Back*

$500

Inside Front*

$550

Outside Back*

$600

* Advertisers who reserved these pages in 2016 will have first right of refusal in 2017.

AD SPECS Size:

WHAT ARE THE BENEFIT S OF ADVERTISING?

5.5” x 8.5” (page size) 4.5 x 7.5” (full page artwork size; no bleed)

WHOʼS IT F OR? All current members of TPS.

*Rates do not include design.

4.5 x 3.5” (1/2 page artwork size; no bleed) Format:

300dpi CMYK PDF/JPG/TIFF

Every time a fellow member picks up the Membership

Please email print-ready files to:

Directory, your ad will be highly visible. Having a

sarah@pyramidsociety.org

more noticeable presence among the member base is a great way to cultivate relationships and improve the likelihood of generating business.

2017 EGYPTIAN EVENT SHOW PROGRAM

Be a part of this keepsake program distributed at the worldʼs largest showcase of Straight Egyptians. NEW PERFECT -BOUND F ORMAT IN 2017! DEADLINES

THE KENTUCKY HORSE PARK LEXINGTON, KY, USA

Booking:

April 21, 2017

Print-ready ads:

May 5, 2017

RATES*

Front cover of the 2016 Egyptian Event Show Program

*Rates do not include design.

Standard page

$425

Premium page

$550

Facing Premium page

$500

Outside Back

$1,300

Inside Front

$1,250

Inside Front Facing

$1,150

Inside Back

$1,050

Inside Back Facing

$950

WHAT IS IT? The Egyptian Event Show Program is the official event publication distributed at our globally celebrated and widely attended show held every June at the

AD SPECS Size:

8.5” x 11” (trim)

Kentucky Horse Park. The show program is a crucial

8.75“ x 11.75” (bleed)

source of information: class schedules, the EBC

8.25" x 10.75" (safe zone)

stallion lineup, event and seminar details, and more. WHOʼS IT F OR? All attendees of the 2017 Egyptian Event.

Format:

300dpi CMYK PDF/JPG/TIFF

Please email print-ready files to: sarah@pyramidsociety.org

WHAT ARE THE BENEFIT S OF ADVERTISING? Whether you wish to appeal to newcomers or long established breeders, the largest showcase of

Straight Egyptian horses in the world is one of your

859-231-0771 / advertising@pyramidsociety.org

most impactful opportunities to be seen. Individuals from every corner of our community will be in attendance with the Show Program in their hands.

REFERENCE HANDBOOK XIII

Leave your mark on history and showcase your horses in the Reference Handbook of Straight Egyptian Arabian Horses Worldwide. DEADLINES Booking:

September 1, 2017

Materials due:

September 15, 2017

RATES BREEDERSʼ SHOWC ASE: PICTORIAL SECTION Pictorial page (single)

$495

Pictorial pages (2-5)

$450/page

Pictorial pages (6+)

$400/page

BREEDERSʼ SHOWC ASE: FARM PROFILES

Front cover of the Reference Handbook XIII

Single page

$395

Two pages*

$695

* Maximum number of pages allowed per profile

WHAT IS IT?

HORSE LIS TINGS

The Reference Handbooks make up a historic archive

$50 per horse if purchasing with a Pictorial page

that details listed Straight Egyptian horses and the

or Farm Profile.

people who breed them.

$75 per horse if purchasing without a Pictorial page

WHOʼS IT F OR?

or Farm Profile.

All Straight Egyptian owners, breeders, and enthusiasts across the world. WHAT ARE THE BENEFIT S OF ADVERTISING? As all students and stewards of the breed will testify, every Reference Handbook is an invaluable record of Straight Egyptian horses and farms, past and present. Listing your horses and/or farm in an installment of this collection will give international readers crucial information about your program.

2017 WEB ADVERTISING OPPORTUNITIES

page

WEBSITE

BANNE R AD S

H ORS E & S TA L L I O N L I S TI N GS

Be seen on The Pyramid Society website with highly visible banner ads placed next to valuable content.

Give your horse exposure on a global scale by placing a listing on these high traffic pages.

page

WEBSITE

FAR M PROFIL E S Use your Pyramid Society Member profile to reach more people and drive traffic to your website.

TP S FAC EBOO K PAGE

With a global audience of over 12,000 followers, our Facebook page offers superior exposure.

WEBSITE BANNER ADS

Be seen on The Pyramid Society website with highly visible banner ads placed next to valuable content. RATES*

1200 X 1200

*Rates do not include design.

Home page banner

$100/month

Standard side banner

$30/month

Premium side banner

$50/month

Egyptian Event side banner

$45/month

Banner ad placements are first come first serve. AD SPECS Size:

1200 x 1200px (file dimensions) 300 x 300px (display dimensions)

Format:

72ppi RGB JPG

Please email files to: sarah@pyramidsociety.org

WEBSITE HORSE F OR SALE LIS TINGS

AVAIL ABLE ONLY F OR REGIS TERED S TRAIGHT EGYPTIAN AND EGYPTIAN SIRED HORSES. RATES Standard Horse Listing

$15/month

Includes a listing on the Horses for Sale page and a unique profile page with your horseʼs bio, pedigree, photo gallery, video (optional), and contact info. Featured Horse Listing

+$35/month

In addition to a Standard Horse Listing, your horse will appear at or near the top of the list on the Horses for Sale page and be featured on The Horse page. Marketplace Featured Horse

+$45/month

In addition to a Standard Horse Listing and Featured Horse Listing, your horse will be listed on the Marketplace page as the Featured Horse. MATERIAL S REQUIRED • Horseʼs registered name • Bio (can include show records, progeny, etc.) • Professional photos (minimum of one, max of 15) • Vimeo/YouTube video link (optional) • Website link(s) (optional) • Desired contact information for owner or agent Information like the horsesʼs pedigree, year of birth, color, and gender will be pulled from the official Arabian Horse Database. Please email materials to: sarah@pyramidsociety.org

WEBSITE S TALLION LIS TINGS

AVAIL ABLE ONLY F OR REGIS TERED S TRAIGHT EGYPTIAN AND EGYPTIAN SIRED HORSES. RATES Standard Stallion Listing

$15/month*

Includes a listing on the Stallions at Stud page and a unique profile page with your horseʼs bio, pedigree, photo gallery, video (optional), and contact info. *$12/month for stallions enrolled in the EBC! Featured Stallion Listing

+$35/month

In addition to a Standard Stallion Listing, your horse will appear at or near the top of the list on the Stallions at Stud page and be featured on The Horse page. Home Page Featured Stallion

+$85/month

In addition to a Standard Stallion Listing, your horse will appear on the Home page and the Marketplace page as the Featured Stallion. MATERIAL S REQUES TED • Horseʼs registered name • Bio (can include show records, progeny, etc.) • Professional photos (minimum of one, max of 15) Enroll your stallion in the EBC and see him listed on the Egyptian Breeders Challenge page for greater exposure! FREE with EBC enrollment! Add a Stallions at Stud listing for only $12/month!

• Vimeo/YouTube video links (optional; max of three) • Stud fee (optional) • Website link(s) (optional) • Desired contact information for owner or agent Information like the horsesʼs pedigree, year of birth, color, and gender will be pulled from the official Arabian Horse Database. Please email materials to: sarah@pyramidsociety.org

WEBSITE FARM PROFILES

AVAIL ABLE ONLY F OR PYRAMID SOCIET Y MEMBER FARMS.

Enjoy enhanced visibility on our website as an established Straight Egyptian farm. RATES Enhanced Farm Profile

$10/month

In addition to your basic member profile (included with your Pyramid Society Membership), enjoy placement in our Featured Farms list, unlimited text, addtional photos and video links as well as unlimited submission of your farm's literature and marketing materials. Featured Farm Listing

+$35/month

In addition to an Enhanced Farm Profile, your farm will appear at or near the top of the list on the Membership Directory page. Home Page Featured Farm

+$85/month

In addition to an Enhanced Farm Profile, your farm will be appear on the Home page as the Featured Farm. MATERIAL S REQUES TED • Farm name • Bio • Professional photos (minimum of one, max of 15) • Vimeo/YouTube video links (optional; max of three) • Desired contact information for owner or agent Please email materials to: sarah@pyramidsociety.org

TPS FACEBOOK PAGE Facebook cover photo examples:

With an impressive number of international followers, our Facebook page offers targeted and effective market exposure. RATES*

*Rates do not include design.

Cover photo

$50/week

Cover photo bookings are first come first serve. Print Advertisement Post

$20 â&#x20AC;&#x201D; preapproved ads

Print advertising, including Show Program or Reference Handbook pictorial pages can be posted to our Facebook page for immediate and increased exposure.

COVER PHOTO SPECS Size:

828 x 315px

Format:

72ppi RGB JPG

828 X 315

Please email files to: sarah@pyramidsociety.org

PYRAMID SOCIET Y ADVERTISING GUIDELINES L A S T U P DAT ED 01 / 0 5 / 2 017

General Terms Unless otherwise noted, all advertising programs are reserved for current, paid Pyramid Society members, select program sponsors, and select Egyptian Event corporate affiliates. The purchase of Pyramid Society advertising constitutes agreement with these guidelines and any subsequent changes or additions. Advertising Rates apply for the year of booking. Advertising does not promise or guarantee the sale of your horses, stallion services, or any other products or services. Pricing based on print-ready ads. Design is not included. Any ads containing sale horses must appear without pricing. Month-specific ads will always begin on the first business day of the month, which may or may not be dated the 1st. The EBC Program Stallion reduced listing rate is contingent on the listed stallionʼs enrollment and complete participation in the current year Egyptian Breedersʼ Challenge program. The Pyramid Society maintains the right to display a horse as “SOLD” on The Pyramid Society marketplace for up to two months after a sale is reported, whether or not the sale resulted from a listing on The Pyramid Societyʼs website. All advertising materials are subject to approval by TPS. The Pyramid Society reserves the right to edit, alter or reject any and all advertisements that contain questionable content or which do not meet Pyramid Society definitions and standards. A $50 editing fee will be applied in the event that materials submitted do not meet advertisement specifications and require alteration by The Pyramid Society prior to ad placement. Published web traffic statistics are generalized figures based on previous site usage and are not a promise or guarantee of future web traffic. The Pyramid Society cannot guarantee “clicks” on your advertisements. Acceptance of an Advertising Proposal, at any time, whether verbal, written, electronic, or implied via payment, constitutes a binding contract with The Pyramid Society and implies agreement with all standard and additional Advertising Guidelines and any special terms set forth therewith. 3% processing fees on all credit card charges. No processing fees with ACH bank draft. Full payment required before materials are published.

PYRAMID SOCIET Y ADVERTISING GUIDELINES L A S T U P DAT ED 01 / 0 5 / 2 017

All Digital Advertising All digital Advertisement graphics and photos must be submitted in one of the following formats: JPEG, TIFF, or PNG, and must measure at least the stated pixel dimensions of the ad at a minimum of 72dpi. Website Banner ads run at 300x300pixels, Facebook Headers ads run at 851x315pixels. Please contact with questions regarding image or ad suitability. Web Advertisements will be placed within 3-5 days upon receiving full payment and complete materials (copy and photos/videos). Minor changes to dynamic Web Advertisements (i.e., addition or subtraction of copy, photographs or videos) will be accepted after publication, but may take 5-7 business days to complete.

All Print Advertising All Print Advertisements must be professionally designed, submitted at a minimum of 300dpi in one of the following formats: TIFF, PDF, or JPG, and must be ready for publication. Any ads that do not meet these submission requirements will be rejected. Submission of a print advertisement constitutes purchaser approval of all ad content. The Pyramid Society is not responsible for the printing of typographical errors as included in an advertisement or the printing of incorrect horse/contact information as submitted with an advertisement. Pyramid Society Yearbook Member advertising programs are handled by Arabian Horse World magazine and are subject to its advertising guidelines, policies and submission procedures.

Any Photograph Submissions By submitting a photograph to The Pyramid Society for consideration or inclusion in your ad, you assume all liability for its content and agree that you either hold or have obtained all rights necessary to release all submitted materials for present and future use by The Pyramid Society, both online and in print. The Pyramid Society reserves the right to reject any photograph. Photographs may be cropped prior to publishing to ensure the proper display of overlaid text and other page elements. All photographs and photographic contents must be high resolution images (300dpi minimum). No photographs can be accepted which do not meet our minimum size and resolution requirements. Submitted photographs of horses must be of Straight Egyptian or Egyptian-Sired, as defined by The Pyramid Society. No photographs will be accepted that depict any unethical treatment of horses or any misconduct of riders/handlers.