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The students’ voice since 1917
April 22, 2009
www.txwes.edu/rambler
Ram Jam ‘09
News Briefs Sweeney Todd The Demon Barber of Fleet Street, Theatre Wesleyan’s 55th annual musical, will run April 23-26 at the Thad Smotherman Theatre. Ben Phillips stars as Sweeney Todd, Ashley Moseley plays Mrs. Lovett, and the musical is directed by Elizabeth King Dubberly with musical direction by Aimee Hurst Bozarth. Performances are at 7:30 p.m. April 23-25 and at 2 p.m. April 26. Ticket prices are $12 general admission; $8 Wesleyan faculty and staff; $6 students with ID and seniors 65+. Call the box office at (817) 5314211 or the theater department at (817) 531-5867 for more information. Ticket sales start at 1:30 p.m. on April 14.
Rambler Honored The Rambler received five awards at the Texas Intercollegiate Press Association convention in Dallas. Sports editor Bryce Wilks was awarded first place in the sports column category, and The Rambler was recognized for Overall Excellence. Staff members also received awards for page design, news writing, feature photography and ad design.
Vol. 102, No. 11
Students gather for Ram Jam festivities April 14 as they welcome the spring weather and anticipate summer break. Students enjoy hot-dogs, hamburgers, potato chips, lemonade and sweet tea under the warm sun (right). Fraternities and sororities also conducted their Greek Week competitions (left). Gamma Sigma Sigma competes in a balance game eventually won by Lambda Theta Alpha. Photo by Tiara Nugent
Photo by Gasten Schoonover
Putting Wesleyan on the map
New vice president brings experience, presence and a new vision Eunice Nicholson STAFF WRITER
Although he studied accounting and business at Texas Christian University during the mid ’70s, it was the creative process of advertising that appealed to Chuck Burton. So appealing in fact, that in the middle of his junior year he decided to cram in as many advertising and marketing classes as he could before graduation. It is this appeal and passion for advertising, along with more than 30 years of experience, that united Burton with Texas Wesleyan University. On March 23, Burton assumed his new role as Wesleyan’s assistant vice president for marketing and communications. “Texas Wesleyan is the best kept secret in Fort Worth,” said Dr. Harold Jeffcoat, Wesleyan’s president. “If students don’t know who we are or where we are—they can’t possibly know about Wesleyan University or our programs.” The VP position is a new one, and Jeffcoat
said Burton is here to create brand awareness so prospective students do find out who Wesleyan is and what and what it has to offer. “Burton listens, he has a strong work ethic, he knows Fort Worth, and he has tons of experience,” Jeffcoat said. Right now, Burton is in the “discovery” mode and is getting to know the Wesleyan community. “Every time I walk on campus, I can’t help but notice how peaceful it is,” Burton said. “I see Chuck Burton students walking by, and they are friendly and open, like everyone I’ve met who works here.” In addition to becoming acclimated with Wesleyan’s culture, Burton is busy evaluating the university’s current marketing and communications
products and needs. “I am working on a marketing plan and hope to present an ad campaign that will result in a compelling and professional look in everything we do,” he said. Burton is also developing an ad production process that will help improve the way Wesleyan’s marketing and advertising materials are produced. “[Implementing the process] will take cooperation in getting everyone to participate, but, in time, we will see improvements,” Burton said. Burton’s career began with Fort Worth-based Radio Shack. He was hired out of college to be a copywriter for the consumer electronics division. “When you are a copywriter you really learn how to sell,” Burton said. “You may have only three sentences, so every word has to count.” Although Burton left Fort Worth in 1979 for an opportunity with an advertising agency in Atlanta, Fort Worth, he and his wife, Marine, decided, was where they wanted to raise their family.
See Burton, page 2
Discount ticket opportunities not all gone Martin Garcia
The Coffee Spot Java Joe’s has announced a growing menu that now includes sandwich and chip combinations. They have also added new frozen drinks including frappes, cremes and smoothies. The Internet is also up for those who wish to connect on the go. Groove X, a night of classical music, spoken word and a jazz and R&B performance will be held at Java Joes from 6:30 p.m. - 10 p.m. April 24. Reserve seating is available starting at $5 a seat. A two-person table can be reserved for $15 and a four-person table for $25. Call (817) 531-7177 for details.
Rambler Contribution Please send all news briefs to twurambler@ yahoo.com. Submissions due by noon Friday to see brief in the following week’s issue.
“We are the students’ representatives. We should handle this stuff,” Scott said. “We guarantee that things will be in order next year.” Fort Worth Zoo, Six Flags Over Texas, Six Flags Hurricane Harbor and In the mean time, while they ponder their next move to avoid overpaying the State Fair of Texas tickets used to be available for discount purchase for regularly priced tickets, students can at least be enjoying the benefits of through Student Life. A convenient and college-pocket friendly service that discount Texas Rangers tickets. Texas Wesleyan University at Rangers Ballwas previously handled by the coordinator of student activities has jumped park in Arlington, a program that is separate from the program the cashier’s office and SGA will be handling, was recently introduced with discount offership. Discount ticket opportunities haven’t merely disappeared from campus; ings for students, faculty, staff, alumni, family and even friends. Julie Handley, coordinator of new student programs and transfer liaison rather, the sales will eventually be hanat the Academic Success Center, was dled by a different department. previously the event coordinator for the “Student Life will no longer handle Texas Rangers before bringing her labors ticket sales,” said Joslyn Neblett, Stuto Wesleyan. She personally made sure dent Life administrative assistant and that the Wesleyan community could join reservation coordinator. “The cashier’s efforts with the Texas Rangers in this office is picking [the program] up. They discount program. are working with [Student Government “I thought it would be something Association] to finalize what tickets they great to have for the whole campus,” are going to eventually end up selling.” Handley said. Student Life did not provide further As of right now, the program offers details but did say that Marian Ford and discounted prices for select games from the cashier’s office will be their go-to May 2 through Aug. 2. A number of seat people for markdown tickets. levels are available. According to Hand To provide the most convenience, ley, there is a promotion for every game Neblett said, the cashier’s office will that is offered on the slate, so check for work with SGA when handling sales. details. More game days will announced A student will be able to inquire about later down the road—in time for the sectickets and prices at the SGA office in Photo by Martin Garcia ond half of the season. the student union building and pick up Texas Wesleyan University Days at Rangers Ballpark in Arlington To purchase Rangers tickets, papurchased tickets, much like one does at (above) will allow University students, staff, family and friends to enjoy trons can go to www.texasrangers.com/tx a will call window. discounted tickets in nine seating areas throughout the facility. wesleyanu and enter the password txwesu SGA is excited at the opportunity to get to work with the cashier’s office in this endeavor. Chief Justice Heath to be prompted to the special price. Scott shared his eagerness to serve the students in yet another manner. By The program with the Rangers provides a nice alternative to students adding the discount ticket program to their agenda, Scott said that they will while they wait for the resurfacing of the discount program they used to know. be adding another element to the long list of items that SGA plans to offer The cashier’s office and SGA hope to have the system set up soon, representatives said. students starting in the fall of 2009. NEWS EDITOR
Sports
See what the golf team has to say about local Fort Worth golf courses, and see who offers the best greens. Page 5
Entertainment
From the people who brought you Super Bad comes Adventureland, the newest summer love story. Find out if it is worth the trip to the box office. Page 6