SYMPHONY STORM AIR COOLERS (THEY ARE BIG FANS. SORT OF.)
# THE SCHLEP
The film starts from a door that has a dense outgrowth around it. The door opens. Out comes a woman in her pyjamas. She closes door behind here; stretches and lets out a yawn. She looks ahead. We see a huge forest ahead. She shrugs and starts walking. See passes a herd of monkeys who seem keen on following her by jumping around on the trees on both sides of her. She gives them a casual glance, but walks on. She comes to a stream. With more forest ahead, on the other side. She crosses it with some difficulty. It’s a tiring exercise. She reaches the shore. She is panting. Cut to her in a small clearing, small fire-on-twigs going in front of her while she eats something that she’s cooked on the fire. Cut to her walking on. She reaches a place with a chasm to cross to get onto the other side. In the middle and a long rickety log bridging both sides. She precariously walks on it. She reaches the other side. She is visibly tired and harried now.
But she walks on. She hears a noise from behind. She turns around. A small rabbit/small boar is being chased by a tiger and they’re running in her direction. She starts to run. The chase is happening with her in front until she hides in a small gap between 2 trees. The animals pass her by. She comes out. She’s really tired now, with dirt marks to tell of her long walk. But she walks on. She’s really panting and trundling along. Until she sees a door with outgrowth around it a few feet ahead. She is deliriously happy and mustering her remaining strength runs like a tired soul who hasn’t seen a door in ages. She stops in front of the door and opens it. We see that it’s a spic and span bathroom. She enters and closes door behind her. VO: Is the room bigger than you imagined? A classy montage of a Storm Cooler, bringing out its sleek looks – LED display and all. VO: Don’t worry; Storm cools the biggest of spaces. Both the Storm coolers placed side-by-side. VO: Storm. The most powerful air cooler.
# THE MAID
Most part of this TVC happens at a doorstep. We see a french-maid ring the bell. Family opening. Letting her in, closing the door behind. The maid hurriedly getting out the house, literally running away. Next maid ringing the bell at the door step. Same sequence repeats. She runs away shouting something to herself. A fast forward sequences of different maids ringing the bell, getting in, getting out running for their life. Till‌
A maid rings the bell, she gets in the house. Cut to this particular maid, looking down and coming out of somewhere in the house with a broom and bucket. As soon as she enters the room, she looks up. With her mouth wide open, drops broom first, bucket next.
At which point, a super comes on screen: Really big rooms? A classy montage of a Storm Cooler, bringing out its sleek looks – LED display and all. VO: Don’t worry; Storm cools the biggest of spaces. Both the coolers placed side-by-side.
VO: Storm. The most powerful air cooler.