The Persuasive Presentation Structure ANY product or service ANY context ANY audience ANY time ANY where
You are NOT doing… You are doing BUT…. You are doing great AND…
Results
6
7
8
Content Vs
Structure
4Mat
Learning Style
Percentage
Why?
Discussion
35%
What?
Teaching
22%
How?
Coaching
18%
What if?
Self-discovery
25%
Source: Bernice McCarthy, 1970
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not How What if they do not What if they do What’s next
Illustration topic Example:
“How to use FB marketing to crush your competition and close more loans�
Presentation Structure
Opening - Question
Opening – Question Example:
“How many of you would like to learn how to close 1 to 5 more loans per month without spending $ 1 dollar in marketing dollars?”
Presentation Structure Opening - Question Your Name & What you do
Your Name & What you do Example:
“ My name is Carl White and I am the founder of MMA…and I'm one of those guys you hear about that make money while drinking Coronas on a Mexican beach …..”
Presentation Structure Opening - Question Your Name & What you do Content Preview
Why content Preview is Important?
Got it?
Content Preview Example:
“Today I want to share with you THE MOST effective and results-generating marketing idea that I have EVER utilized in my 20 years of marketing and selling…It is called FB Marketing”
Presentation Structure Opening - Question Your Name & What you do Content Preview Why
Why:
Reasons why they should listen to you. Why is your topic relevant to them?”
Example:
“ and the reason it is important for you to understand this strategy is because it gets killer results….
a)No time (3 minutes) b)5 – 12 Agents asking for more info c)It is the most effective marketing system I have seen (as long I have a compelling message)
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What
What:
What are the facts about it? What is the statistics, research, theory behind it?
Example:
FB Marketing is teaching LO and RE agents how to monetize their Fan Pages For Example: Scott Hupstead‌the largest FB Fan page for RE in Michigan in 6 days You can get anywhere from 5 to 12 agents asking for more information
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not
Why Not?: What are the potential objections that realtors could give you for not implementing the seller buy down? Example: “People’s mindset is the major barrier, not good, bad, right or wrong… ..some people chose to have a job others chose to be entrepreneurs…. The best LOs are entrepreneurs…”
Why Not?: What are the potential objections that realtors could give you for not implementing the seller buy down? Reframing: It is NOT this (X), it is THAT (Y) pattern “It is my belief that it is not that people are born employees or entrepreneurs, it is that they are choosing to be one or another, like they choose Coke or Pepsi. It is my belief that with the right mentoring and systems we all can be entrepreneurs and apply strategies like this one if we chose to.
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not How
do they implement in their How: How business/life? How is the process? How can they use the information immediately? Example: “So here is how you can implement the Facebook Strategy”
1.Open a personal profile page 2.Set up a Fan Page 3.Pre-load your Fan Page (free-cool stuff) 4.“Friend” your target market
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not How What if they don’t
What if they don’t: What will be the potential danger, cost of consequence of not doing it/implement this strategy? Example:
“I believe that if LOs do not use this strategy they will experience what most LOs are experiencing right now…. ”
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not How What if they don’t What if they do
What if they do: What will be the impact if they implement these ideas into their lives? What are the short and long term benefits? Who else will be impacted? Example:
“Imagine if you could have a Realtor Pond” (metaphorically speaking)…..
Presentation Structure Opening - Question Your Name & What you do Content Preview Why What Why not How What if they don’t What if they do What’s next
What’s next: What do I went them to do? What is the next step? Example:
“Make a decision, Yes or No (no maybe’s)…those who want to work less and make more go to www.themortgagemarketinganimals.com”
Presentation Structure (Recap) Opening - Question Your Name & What you do Content Preview Why What Why not How What if they do not What if they do What’s next
What if‌..
Target: Realtors, homebuyers, referral partners 1.
Webinars
2.
Teleconference / Teleseminars
3.
Workshops
4.
Group Sales Presentations
5.
Lunch and Learn Presentations
6.
Videos
7.
Media interviews
8.
Chambers of Commerce and Networking
46
“Prowling for Presentations” MMA Mastermind Retreat – August 12-14th / Newport Beach, CA Module I - The Psychology of Influencing Module II - Presentation Structure Module III – Presentation Delivery Module IV – Increments of Influence Module V – Epropertysites.com Integration
1,997.00
MMA Mastermind Retreat – August 12-14th / Newport Beach, CA
Module I - The Psychology of Influencing Overcome FUNDA of public speaking (Fear, Uncertainty, Nervousness, Doubt, Anxiety)
Overcome “camera shyness” Get you speaking, presenting, recording ASAP Enhance your coaching skills
Brent Sute Mortgage America
51
MMA Mastermind Retreat – August 12-14th / Newport Beach, CA
Module II - Presentation Structures Reduce preparation time Create content Eliminate rambling Turn key solution for every presentation
"What I Learned at This Workshop Would Have Saved Me Years.....� Ron Quintero Coach and Trainer 54
MMA Mastermind Retreat – August 12-14th / Newport Beach, CA
Module III – Presentation Delivery Look and sound your best Select the appropriate medium Make your presentations memorable
"I've Been To A Lot of Conferences.....but, I Haven't Learned ANYTHING That Has Given Me As Much Value In Business As I Have Learned from Roberto..." Dave Savage Mortgage Coach
“I got so much out of this workshop, it is amazing….I can take these concepts and influence the people that I train who can then go ahead and influence their clients and gain more business out of it”
Gibran Nicholas Founder, CMPS
I think it will happen‌..
I KNOW It WILL happen…..
MMA Mastermind Retreat – August 12-14th / Newport Beach, CA "Prowling For Presentations" Module I - The Psychology of Influencing Module II - Presentation Structure Module III – Presentation Delivery Module IV – Increments of Influence Module V – Epropertysites.com Integration
MMA code “animal” Total
497.00 200.00 297.00
www.budurl.com/animalattack Code “animals”