LUXURY HOME MARKETING PROPOSAL HOTLINE 1-800-336-8037 1-800-DEN-8037
THE REALTY DEN BROKERAGE
WEBSITE WWW.THEREALTYDEN.COM
THE REALTY DEN BROKERAGE
LEADING CHANGE IN REAL ESTATE
TABLE OF CONTENTS 4-5
LUX UR Y H OM E M A R KE T I N G FOR ON T A R I O’ S F I N E ST H OM E S A N D P R OP E R T I E S.
THE BUYERS Target Market Descerning Buyers
6-7 8 10-15
SUPERIOR SERVICE The Team UNIQUE TECHNIQUES Drones THREE TIER MARKETING PLAN RUBY - First Tier SAPPHIRE - Second Tier DIAMOND - Third Tier
16 18
2
3
ADVERTISING/STATISTICS Exclusive Homes Canada COMPANY OVERVIEW/CONTACTS About The Realty Den
TABLE OF CONTENTS 4-5
LUX UR Y H OM E M A R KE T I N G FOR ON T A R I O’ S F I N E ST H OM E S A N D P R OP E R T I E S.
THE BUYERS Target Market Discerning Buyers
6-7 8 10-15
SUPERIOR SERVICE The Team UNIQUE TECHNIQUES Drones THREE TIER MARKETING PLAN RUBY - First Tier SAPPHIRE - Second Tier DIAMOND - Third Tier
2
3
16
ADVERTISING/STATISTICS
18
COMPANY/CONTACTS
Exclusive Homes Canada
About The Realty Den
TA R G E T M A R KE T
DESCERNI NG BU Y ERS TARGETED AFFLUENT AUDIENCE WITH A PASSION FOR QUALITY, LUXURY AND DESIGN.
THE KEY TO SUCCESSFUL LUXURY HOME MARKETING IS FINDING PROSPECTS FOR WHOM THE HOME AND ITS LIFESTYLE ARE A MATCH. BY ANALYZING THE POSITIVE AND NEGATIVE FEATURES OF YOUR LUXURY PROPERTY, DETERMINING THE LIFESTY LE THE HOME REPRESENTS, AND THEN TARGETING THE MOST LIKELY PROSPECT GROUPS, OUR MARKETING
FOCUS ON UNIQUE FEATURES TO
IS THE HOME NEWSWORTHY OR DOES IT
DETERMINE THE RIGHT BUYER
HAVE CELEBRITY STATUS
The amenities, special features, and even
Celebrity-owned or has another hook which
the property’s negative features will help
may help generate media coverage or
determine the targeted prospect groups
other PR. May the home lend itself to a real
you might want to reach. For instance, a
estate soiree or other special invitation-only
home with an eight bay garage should
targeted event? Is there an opportunity
attract a car collector, while a 1000-bottle
to jointly market with suppliers of luxury
wine cellar would appeal to a serious wine
products and services?
aficionado.
EFFORTS ARE MORE EFFECTIVE.
DIFFERENTIATING FACTOR “What is it about this home that is different from the properties with which it competes?” The answer is often a clue as to how to differentiate in order to find just the right buyer. You only need one!
GARNERING INTEREST, ENTHUSIASM AND
POSITIVE FEATURES OF THE HOME
ATTENTION
Our marketing plan includes developing
For example, a historic 19th century
a listing of all the positive features of
Heritage Home could be used as a
the property. Then, make a second list of
weekend home or corporate retreat and
the negatives. These two lists will aid in
also targeting people interested in historic
determining the right prospect audience
properties by writing an article on the
to market to. These lists will also help you
home that is published through various
develop the theme for marketing.
media outlets.
4
5
DISCERNI NG BU Y ERS
TA R G E T M A R KE T
TARGETED AFFLUENT AUDIENCE WITH A PASSION FOR QUALITY, LUXURY AND DESIGN.
THE KEY TO SUCCESSFUL LUXURY HOME MARKETING IS FINDING PROSPECTS FOR
WHOM THE HOME AND ITS LIFESTYLE
IS THE HOME NEWSWORTHY OR DOES IT HAVE CELEBRITY STATUS
ARE A MATCH. BY ANALYZING THE
Celebrity-owned or has another hook
POSITIVE AND NEGATIVE FEATURES OF
which may help generate media
YOUR LUXURY PROPERTY, DETERMINING
coverage or other PR. May the home lend itself to a real estate soiree or
THE LIFESTY LE THE HOME REPRESENTS,
other special invitation-only targeted
AND THEN TARGETING THE MOST LIKELY
event? Is there an opportunity to jointly market with suppliers of
PROSPECT GROUPS, OUR MARKETING
luxury products and services?
EFFORTS ARE MORE EFFECTIVE.
DIFFERENTIATING FACTOR “What is it about this home that is different from the properties with which it competes?” The answer is often a clue as to how to differentiate in order to find just the right buyer. You only need one!
GARNERING INTEREST, ENTHUSIASM
POSITIVE FEATURES OF THE HOME
AND ATTENTION
Our marketing plan includes
For example, a historic 19th century Heritage
developing a listing of all the positive
Home could be used as a weekend home or
features of the property. Then, make a
corporate retreat and also targeting people
second list of the negatives. These two
interested in historic properties by writing an article on the home that is published through various media outlets.
4
5
lists will aid in determining the right prospect audience to market to.
OUR UNIQUE TEAM OF FULL-TIME REAL ESTATE MARKETING AND SALES
SUPERIOR SERVICE
PROFESSIONALS, ALONG WITH OUR
PROTECTING YOUR ASSETS AND YOUR FAMILY,
RESPECTED AND
WHILE SELLING YOUR LUXURY PROPERTY FOR
TRUSTED SERVICE
THE BEST PRICE, IS OUR ULTIMATE GOAL.
PROVIDERS, WE ARE DEDICATED TO SERVICING YOUR NEEDS.
A professional team of experts means you get superior service! •
Over 20 years of experience marketing and selling luxury homes throughout Ontario.
•
Knowledge and expertise to guide you through the entire marketing and sales process.
•
Full management of every aspect of the transaction; and, like a symphony conductor, we direct our efforts to meeting your individual goal of selling your luxury property.
•
We understand the process intimately ensuring that every detail is taken care of.
6
7
OUR UNIQUE TEAM OF FULL-TIME REAL ESTATE MARKETING AND SALES
SUPERIOR SERVICE
PROFESSIONALS, ALONG WITH OUR
PROTECTING YOUR ASSETS AND YOUR FAMILY,
RESPECTED AND
WHILE SELLING YOUR LUXURY PROPERTY FOR
TRUSTED SERVICE
THE BEST PRICE, IS OUR ULTIMATE GOAL.
PROVIDERS, WE ARE DEDICATED TO SERVICING YOUR NEEDS.
A professional team of experts means you get superior service! •
Over 20 years of experience marketing and selling luxury homes throughout Ontario.
•
Knowledge and expertise to guide you through the entire marketing and sales process.
•
Full management of every aspect of the transaction; and, like a symphony conductor, we direct our efforts to meeting your individual goal of selling your luxury property.
•
We understand the process intimately ensuring that every detail is taken care of.
6
7
U N IQ U E TEC H N I Q UES FOR MARKETING AND SELLING YOUR
• NETWORKING TO SPECIFIC QUALIFIED BUYERS • PRIVATE SHOWINGS
PO
• REALTOR INVITATION ONLY HOME TOUR
O
O L I UT S VI D PA N O C G OR E
• CUSTOM FOLDED MARKETING/BUSINESS CARD
L
LUXURY PROPERTY.
• COCKTAIL EVENT • 360 VIDEO TOUR • VIRTUAL REALITY WALK TOUR • DRONE AERIAL VIDEO • INTERNATIONAL ADVERTISING AND MARKETING • LUXURY HOME MAGAZINE ADVERTISING • DIRECT MAIL CAMPAIGN TO TARGET AUDIENCE • SPECIFIC HOME WEBSITE ACCESSED BY LOGIN ONLY • PROFESSIONAL PHOTOGRAPHYAND BROCHURE
8
9
U N IQ U E TEC H N I Q UES FOR MARKETING AND SELLING YOUR
• NETWORKING TO SPECIFIC QUALIFIED BUYERS • PRIVATE SHOWINGS
PO
• REALTOR INVITATION ONLY HOME TOUR
O
O L I UT S VI D PA N O C G OR E
• CUSTOM FOLDED MARKETING/BUSINESS CARD
L
LUXURY PROPERTY.
• COCKTAIL EVENT • 360 VIDEO TOUR • VIRTUAL REALITY WALK TOUR • DRONE AERIAL VIDEO • INTERNATIONAL ADVERTISING AND MARKETING • LUXURY HOME MAGAZINE ADVERTISING • DIRECT MAIL CAMPAIGN TO TARGET AUDIENCE • SPECIFIC HOME WEBSITE ACCESSED BY LOGIN ONLY • PROFESSIONAL PHOTOGRAPHYAND BROCHURE
8
9
TH R EE TIER MARKETIN G PLAN
WELL EDUCATED UPSCALE HOME BUYERS EARNESTLY PURSUE THE FINEST HOMES, PRODUCTS
OUR THREE TIER MARKETING
AND SERVICES
PLAN IS DESIGNED TO DELIVER
TO ENHANCE
THE BEST RESULTS.
THEIR LIFESTYLES
Defined as RUBY, SAPPHIRE, and DIAMOND, these
CONCENTRATING ON
tiers make up a very detail marketing plan that
QUALITY, DESIGN,
includes a checklist with over 150 deliverables
FUNCTIONALITY AND
and over 5,000 minutes of service. This
UNIQUENESS.
exclusive service makes us the most saught after Real Estate Company for marketing and selling luxury homes and properties in Ontario.
PRIVATE SALES Our Private Sale Marketing Plan is designed for a very unique seller and gives you the ultimate in privacy. We would be happy to tell you how this service works. Please contact us for more information. 10
11
TH R EE TIER MARKETIN G PLAN
WELL EDUCATED UPSCALE HOME BUYERS EARNESTLY PURSUE THE FINEST HOMES, PRODUCTS
OUR THREE TIER MARKETING
AND SERVICES
PLAN IS DESIGNED TO DELIVER
TO ENHANCE
THE BEST RESULTS.
THEIR LIFESTYLES
Defined as RUBY, SAPPHIRE, and DIAMOND, these tiers
CONCENTRATING ON
make up a very detail marketing plan that includes a
QUALITY, DESIGN,
checklist with over 150 deliverables and over 5,000 minutes of service. This exclusive service makes us the
FUNCTIONALITY AND
most saught after Real Estate Company for marketing
UNIQUENESS.
and selling luxury homes and properties in Ontario.
PRIVATE SALES Our Private Sale Marketing Plan is designed for a very unique seller and gives you the ultimate in privacy. We would be happy to tell you how this service works. Please contact us for more information.
10
11
R U B Y - FIRS T TIE R CONSISTING OF OVER 100 LINE ITEMS OF DELIVERABLES AND TOTALING OVER 5,000 MINUTES THIS TIER EXCEEDS THE SERVICES OF THE AVERAGE BROKERAGE.
•
PROPERTY ENHANCEMENT
•
INTERNET MARKETING
•
PROPERTY WALKTHROUGH
•
PRINT AND EMAIL FLYER
•
COMPARABLE MARKET ANALYSIS
•
POSTCARD
•
PRICING STRATEGY
•
REPORTING
•
CONTRACTS
•
BROKER OPEN HOUSE
•
LUXURY BROCHURE
•
REALTOR STAGING
•
NARRATED VIRTUAL TOUR
•
3D SHOWCASE
•
MLS
•
COMMUNICATION
•
LOCKBOX
•
STRUCTURING SALE DETAILS
•
OPEN HOUSES
•
TRANSACTION MANAGEMENT
•
QR CODE MARKETING
•
FACEBOOK ADVERTISING
•
NETWORKING
•
SOCIAL MEDIA ADVERTISING
•
MARKET CONDITIONS REPORTING
•
SERVICE AFTER THE SALE
•
PRE MARKETING
•
COMPLETE HOME MARKETING PLAN
•
SIGNAGE
INCLUDING ADVERTISING
12
13
R U B Y - FIRS T TIE R CONSISTING OF OVER 100 LINE ITEMS OF DELIVERABLES AND TOTALING OVER 5,000 MINUTES THIS TIER EXCEEDS THE SERVICES OF THE AVERAGE BROKERAGE.
•
PROPERTY ENHANCEMENT
•
INTERNET MARKETING
•
PROPERTY WALKTHROUGH
•
PRINT AND EMAIL FLYER
•
COMPARABLE MARKET ANALYSIS
•
POSTCARD
•
PRICING STRATEGY
•
REPORTING
•
CONTRACTS
•
BROKER OPEN HOUSE
•
LUXURY BROCHURE
•
REALTOR STAGING
•
NARRATED VIRTUAL TOUR
•
3D SHOWCASE
•
MLS
•
COMMUNICATION
•
LOCKBOX
•
STRUCTURING SALE DETAILS
•
OPEN HOUSES
•
TRANSACTION MANAGEMENT
•
QR CODE MARKETING
•
FACEBOOK ADVERTISING
•
NETWORKING
•
SOCIAL MEDIA ADVERTISING
•
MARKET CONDITIONS REPORTING
•
SERVICE AFTER THE SALE
•
PRE MARKETING
•
COMPLETE HOME MARKETING PLAN
•
SIGNAGE
INCLUDING ADVERTISING
12
13
SAP P H I RE - SECOND TI ER •
INCLUDES ALL ITEMS UNDER THE RUBY TIER PLUS:
•
PROFESSIONAL HOME STAGER
•
DETAILED BEAUTIFULLY DESIGNED PROPERTY BOOK
•
LISTING REALTOR AT ALL SHOWINGS
•
CUSTOM EXCLUSIVE PROPERTY WEBSITE
•
3D SHOWCASE WITH PROPERTY FLOOR PLANS
•
PROFESSIONAL UNLIMITED PHOTOGRAPHY
•
COORDINATION OF ALL SELLER PAID INIIATIVES
E E G AC U R H ER T
ALL MARKETING TIERS CONSISTS OF MANY DETAILED LINE ITEMS
m
MARKETING AND SELLING YOUR UNIQUE LUXURY PROPERTY.
39
WHICH MAKES UP A CHECKLIST OF ITEMIZED DELIVERABLES IN OUR SUPERIOR SERVICE GUARANTEE. IT IS CUSTOMED TO
2
DI AMOND - TH I RD TI ER INCLUDES ALL ITEMS UNDER THE RUBY AND SAPPHIRE TIERS PLUS:
PANORAMA VIEW
14
15
•
CUSTOM MARKETING PRINT AND COMMUNICATION AWARENESS PROGRAM
•
DRONE FILMING AND VIDEO
•
VIRTUAL REALITY TOUR EXCLUSIVE TO THE REALTY DEN
•
INTERNATIONAL ADVERTISING
SAP P H I RE - SECOND TI ER •
INCLUDES ALL ITEMS UNDER THE RUBY TIER PLUS:
•
PROFESSIONAL HOME STAGER
•
DETAILED BEAUTIFULLY DESIGNED PROPERTY BOOK
•
LISTING REALTOR AT ALL SHOWINGS
•
CUSTOM EXCLUSIVE PROPERTY WEBSITE
•
3D SHOWCASE WITH PROPERTY FLOOR PLANS
•
PROFESSIONAL UNLIMITED PHOTOGRAPHY
•
COORDINATION OF ALL SELLER PAID INIIATIVES
E E G AC U R H ER T
ALL MARKETING TIERS CONSISTS OF MANY DETAILED LINE ITEMS
m
MARKETING AND SELLING YOUR UNIQUE LUXURY PROPERTY.
39
WHICH MAKES UP A CHECKLIST OF ITEMIZED DELIVERABLES IN OUR SUPERIOR SERVICE GUARANTEE. IT IS CUSTOMIZED TO
2
DI AMOND - TH I RD TI ER INCLUDES ALL ITEMS UNDER THE RUBY AND SAPPHIRE TIERS PLUS:
PANORAMA VIEW
14
15
•
CUSTOM MARKETING PRINT AND COMMUNICATION AWARENESS PROGRAM
•
DRONE FILMING AND VIDEO
•
VIRTUAL REALITY TOUR EXCLUSIVE TO THE REALTY DEN
•
INTERNATIONAL ADVERTISING
E XC LUSIV E A D VERTISIN G
L U X U R Y HO M E MA R K E T I N G
S TATI STI CALLY SP EAKI NG
L UXURY MUST BE COMFORTABLE, OTHERWISE IT IS NOT
L UXURY.
- COCO CHANEL
We are masters in Advertising. Creating our own brand to create awareness for your luxury property is an important part of our marketing plan. But we won’t stop there, using other means that appeal to the most descerning buyers.
buy er s of l uxur y homes : 70% are married couples, 58% are repeat buyers, and a typical repeat buyer is 45 years of age.
ADVERTISING YOUR HOME IN UPSCALE MAGAZINES LIKE
the ty pi cal l uxur y home_
EXCLUSIVE HOMES CANADA WILL GET IT SOLD FASTER AND FOR MORE MONEY.
•
is sold through a contact or through a network
•
buyer will view 18 homes before making a decision
the buy er ..... •
luxury home buyers on average took 15 weeks to make their decision
•
if the buyer is relocating, they saw 22 homes and it took them 12
TRADESHOWS
weeks to make their decision •
Potential buyers are well-educated, sophisticated, very successful and have the funds to purchase within the high-
and 75% of buyers choose an existing home
end market. Also beneficial to your listing, is attendance at
ti me!
various tradeshows and conferences, your property
The average time it takes to sell a luxury property varies depending
receives maximum exposure in a global referral network.
on price and location and can range from
4-12 months or longer. SOURCE: National Association of REALTORs
16
17
E XC LUSIV E A D VERTISIN G We are masters in Advertising. Creating our own brand to create awareness for
L
Ex c lus iv e H om e s C ana da Ma g a z ine
S TATI STI CALLY SP EAKI NG
UXURY MUST BE
COMFORTABLE, OTHERWISE IT IS NOT
www. ehc mag.co m
LUXURY.
- COCO CHANEL
your luxury property is an important part of our marketing plan. But we won’t stop there, using other means that appeal to the most descerning buyers.
buy er s of l uxur y homes : 70% are married couples, 58% are repeat buyers, and a typical repeat buyer is 45 years of age.
ADVERTISING YOUR HOME IN UPSCALE MAGAZINES LIKE
the ty pi cal l uxur y home_
EXCLUSIVE HOMES CANADA WILL
• •
GET IT SOLD FASTER AND FOR MORE MONEY.
is sold through a contact or through a network buyer will view 18 homes before making a decision
the buy er ..... •
luxury home buyers on average took 15 weeks to make their decision
•
if the buyer is relocating, they saw 22 homes and it took them 12
•
weeks to make their decision and 75% of buyers choose an existing home
TRADESHOWS Potential buyers are well-educated, sophisticated, very successful and have the funds to purchase within the high-end market. Also beneficial to your listing, is attendance at various tradeshows and
ti me!
conferences, your property receives maximum exposure in a global
The average time it takes to sell a luxury property varies depending
referral network.
on price and location and can range from 4-12 months or longer. SOURCE: National Association of REALTORs
16
17
C OMP A N Y O V E R V IE W The Realty Den Corporation is a Canadian owned Corporation with Head Office in Kitchener and multiple Branches across Ontario. Leaders in
FO UN D ER ’S S T A T EMEN T
CONTACTS R EA L ES T A T E S A L ES
innovation the company is focused on technology and creating a TEAM OF PROESSIONALS in the real estate industry that is second to none. Solution based, with the knowledge and expertise to market and sell homes and plan and execute medium to large scale developments.
MISSION
CORPORATE OFFICE
FOUNDER
TO INCREASE THE VALUE PROPOSITION OF REALTORS
SOLUTIONS BASED AND
OUR GUIDING PRINCIPLE IS THAT
180 COLUMBIA STREET WEST
CHERYL SARNAVKA, CGA CPA
AND BRING HOMEOWNERSHIP TO EVERYONE.
INNOVATIVE PROFESSIONALS
REALTORS HAVE A RESPONSIBILITY
WATERLOO, ON N2L 3L3 T 1.800.336.8037 - 1.800.DEN.8037
BROKER OF RECORD T 1.800.336.8037 EXT. 503
FOCUSED ON LEADING CHANGE
TO THE PUBLIC BUILT ON TRUST AND
M 519.208.8037
C 519.573.9629
F 519.208.8038
S CHATT5R
IN REAL ESTATE.
CREDIBILITY.
E info@therealtyden.com
E cheryl@therealtyden.com
VISION OUR PROMISE IS TO DELIVER WORLD CLASS CUSTOMER EXPERIENCE WITH A COMMITMENT TO EXCEEDING EXPECTATIONS.
VALUES WORLD CLASS CUSTOMER EXPERIENCE, INTEGRITY,
•
RESIDENTIAL
•
COMMERCIAL
•
BUSINESS BROKERING
• •
HONESTY, TRANPARENCY AND INNOVATION.
•
INTERNATIONAL
A young dynamic real estate company focused on the needs of the
PROPERTY DEVELOPMENT
Customer. Providing world class customer experience and expertise in
RETIREMENT
multiple offerings. Our approach is about putting the customer first. With
LUXURY HOMES
COMMUNITIES AND
our boutique retail office spaces designed towards bringing the public in to
NEW HOME
LIFESTYLE TRANSITION
the real estate world, we have created a real estate hub will all the comforts
•
CONSTRUCTION
•
RELOCATIONS
of a DEN. Our dedication to you and servicing the public with highest
•
CONDO DEVELOPMENT
•
INVESTMENTS
honesty and integrity is paramount to our Team of Professionals.
•
CUSTOM HOMES
18
19
C OMP A N Y O V E R V IE W The Realty Den Corporation is a Canadian owned Corporation with Head Office in Waterloo and multiple Branches across Ontario. Leaders in innovation the
FO UN D ER ’S S T A T EMEN T
CONTACTS R EA L ES T A T E S A L ES
company is focused on technology and creating a TEAM OF PROESSIONALS in the real estate industry that is second to none. Solution based, with the knowledge and expertise to market and sell homes and plan and execute medium to large scale developments.
MISSION TO INCREASE THE VALUE PROPOSITION OF REALTORS AND
SOLUTIONS BASED AND
OUR GUIDING PRINCIPLE IS THAT
BRING HOMEOWNERSHIP TO EVERYONE.
INNOVATIVE PROFESSIONALS
REALTORS HAVE A RESPONSIBILITY
FOCUSED ON LEADING CHANGE
TO THE PUBLIC BUILT ON TRUST AND
IN REAL ESTATE.
CREDIBILITY.
VISION OUR PROMISE IS TO DELIVER WORLD CLASS CUSTOMER EXPERIENCE WITH A COMMITMENT TO EXCEEDING EXPECTATIONS.
VALUES WORLD CLASS CUSTOMER EXPERIENCE, INTEGRITY, HONESTY,
•
RESIDENTIAL
•
COMMERCIAL
•
BUSINESS BROKERING
•
LUXURY HOMES
COMMUNITIES AND
•
NEW HOME
LIFESTYLE TRANSITION
TRANPARENCY AND INNOVATION.
• •
INTERNATIONAL
A dynamic real estate company focused on the needs of the
PROPERTY DEVELOPMENT
Customer.
RETIREMENT
expertise in multiple service offerings. Our approach is about
CONSTRUCTION
•
RELOCATIONS
•
CONDO DEVELOPMENT
•
INVESTMENTS
•
CUSTOM HOMES
Providing
class
customer
experience
and
putting the customer first. We have created a real estate hub with all the comforts of a DEN. Our dedication to you and servicing the public with highest honesty and integrity is paramount to our Team of Professionals.
18
world
19
CORPORATE OFFICE
FOUNDER
20 HANSON AVENUE UNIT 5 KITCHENER ON N2C2E2 T 1.800.336.8037 - 1.800.DEN.8037
CHERYL-ANNE SARNAVKA CGA CPA BROKER OF RECORD T 1.800.336.8037 EXT. 503
M 519.208.8037
C 519.573.9629
F 519.208.8038
S CHATT5R
E
E
info@therealtyden.com
cheryl@therealtyden.com
LUXURY HOME MARKETING PROPOSAL HOTLINE 1-800-336-8037 1-800-DEN-8037
THE REALTY DEN BROKERAGE
WEBSITE WWW.CHERYLSARNAVKA.COM
THE REALTY DEN BROKERAGE
LEADING CHANGE IN REAL ESTATE
