Luxury Home Brochure

LUXURY HOME MARKETING PROPOSAL HOTLINE 1-800-336-8037 1-800-DEN-8037

THE REALTY DEN BROKERAGE

WEBSITE WWW.THEREALTYDEN.COM

THE REALTY DEN BROKERAGE

LEADING CHANGE IN REAL ESTATE

TABLE OF CONTENTS 4-5

LUX UR Y H OM E M A R KE T I N G FOR ON T A R I O’ S F I N E ST H OM E S A N D P R OP E R T I E S.

THE BUYERS Target Market Descerning Buyers

6-7 8 10-15

SUPERIOR SERVICE The Team UNIQUE TECHNIQUES Drones THREE TIER MARKETING PLAN RUBY - First Tier SAPPHIRE - Second Tier DIAMOND - Third Tier

16 18

2

3

ADVERTISING/STATISTICS Exclusive Homes Canada COMPANY OVERVIEW/CONTACTS About The Realty Den

TABLE OF CONTENTS 4-5

LUX UR Y H OM E M A R KE T I N G FOR ON T A R I O’ S F I N E ST H OM E S A N D P R OP E R T I E S.

THE BUYERS Target Market Discerning Buyers

6-7 8 10-15

SUPERIOR SERVICE The Team UNIQUE TECHNIQUES Drones THREE TIER MARKETING PLAN RUBY - First Tier SAPPHIRE - Second Tier DIAMOND - Third Tier

2

3

16

ADVERTISING/STATISTICS

18

COMPANY/CONTACTS

Exclusive Homes Canada

About The Realty Den

TA R G E T M A R KE T

DESCERNI NG BU Y ERS TARGETED AFFLUENT AUDIENCE WITH A PASSION FOR QUALITY, LUXURY AND DESIGN.

THE KEY TO SUCCESSFUL LUXURY HOME MARKETING IS FINDING PROSPECTS FOR WHOM THE HOME AND ITS LIFESTYLE ARE A MATCH. BY ANALYZING THE POSITIVE AND NEGATIVE FEATURES OF YOUR LUXURY PROPERTY, DETERMINING THE LIFESTY LE THE HOME REPRESENTS, AND THEN TARGETING THE MOST LIKELY PROSPECT GROUPS, OUR MARKETING

FOCUS ON UNIQUE FEATURES TO

IS THE HOME NEWSWORTHY OR DOES IT

DETERMINE THE RIGHT BUYER

HAVE CELEBRITY STATUS

The amenities, special features, and even

Celebrity-owned or has another hook which

the property’s negative features will help

may help generate media coverage or

determine the targeted prospect groups

other PR. May the home lend itself to a real

you might want to reach. For instance, a

estate soiree or other special invitation-only

home with an eight bay garage should

targeted event? Is there an opportunity

attract a car collector, while a 1000-bottle

to jointly market with suppliers of luxury

wine cellar would appeal to a serious wine

products and services?

aficionado.

EFFORTS ARE MORE EFFECTIVE.

DIFFERENTIATING FACTOR “What is it about this home that is different from the properties with which it competes?” The answer is often a clue as to how to differentiate in order to find just the right buyer. You only need one!

GARNERING INTEREST, ENTHUSIASM AND

POSITIVE FEATURES OF THE HOME

ATTENTION

Our marketing plan includes developing

For example, a historic 19th century

a listing of all the positive features of

Heritage Home could be used as a

the property. Then, make a second list of

weekend home or corporate retreat and

the negatives. These two lists will aid in

also targeting people interested in historic

determining the right prospect audience

properties by writing an article on the

to market to. These lists will also help you

home that is published through various

develop the theme for marketing.

media outlets.

4

5

DISCERNI NG BU Y ERS

TA R G E T M A R KE T

TARGETED AFFLUENT AUDIENCE WITH A PASSION FOR QUALITY, LUXURY AND DESIGN.

THE KEY TO SUCCESSFUL LUXURY HOME MARKETING IS FINDING PROSPECTS FOR

WHOM THE HOME AND ITS LIFESTYLE

IS THE HOME NEWSWORTHY OR DOES IT HAVE CELEBRITY STATUS

ARE A MATCH. BY ANALYZING THE

Celebrity-owned or has another hook

POSITIVE AND NEGATIVE FEATURES OF

which may help generate media

YOUR LUXURY PROPERTY, DETERMINING

coverage or other PR. May the home lend itself to a real estate soiree or

THE LIFESTY LE THE HOME REPRESENTS,

other special invitation-only targeted

AND THEN TARGETING THE MOST LIKELY

event? Is there an opportunity to jointly market with suppliers of

PROSPECT GROUPS, OUR MARKETING

luxury products and services?

EFFORTS ARE MORE EFFECTIVE.

DIFFERENTIATING FACTOR “What is it about this home that is different from the properties with which it competes?” The answer is often a clue as to how to differentiate in order to find just the right buyer. You only need one!

GARNERING INTEREST, ENTHUSIASM

POSITIVE FEATURES OF THE HOME

AND ATTENTION

Our marketing plan includes

For example, a historic 19th century Heritage

developing a listing of all the positive

Home could be used as a weekend home or

features of the property. Then, make a

corporate retreat and also targeting people

second list of the negatives. These two

interested in historic properties by writing an article on the home that is published through various media outlets.

4

5

lists will aid in determining the right prospect audience to market to.

OUR UNIQUE TEAM OF FULL-TIME REAL ESTATE MARKETING AND SALES

SUPERIOR SERVICE

PROFESSIONALS, ALONG WITH OUR

PROTECTING YOUR ASSETS AND YOUR FAMILY,

RESPECTED AND

WHILE SELLING YOUR LUXURY PROPERTY FOR

TRUSTED SERVICE

THE BEST PRICE, IS OUR ULTIMATE GOAL.

PROVIDERS, WE ARE DEDICATED TO SERVICING YOUR NEEDS.

A professional team of experts means you get superior service!

•

Over 20 years of experience marketing and selling luxury homes throughout Ontario.

•

Knowledge and expertise to guide you through the entire marketing and sales process.

•

Full management of every aspect of the transaction; and, like a symphony conductor, we direct our efforts to meeting your individual goal of selling your luxury property.

•

We understand the process intimately ensuring that every detail is taken care of.

6

7

OUR UNIQUE TEAM OF FULL-TIME REAL ESTATE MARKETING AND SALES

SUPERIOR SERVICE

PROFESSIONALS, ALONG WITH OUR

PROTECTING YOUR ASSETS AND YOUR FAMILY,

RESPECTED AND

WHILE SELLING YOUR LUXURY PROPERTY FOR

TRUSTED SERVICE

THE BEST PRICE, IS OUR ULTIMATE GOAL.

PROVIDERS, WE ARE DEDICATED TO SERVICING YOUR NEEDS.

A professional team of experts means you get superior service!

•

Over 20 years of experience marketing and selling luxury homes throughout Ontario.

•

Knowledge and expertise to guide you through the entire marketing and sales process.

•

Full management of every aspect of the transaction; and, like a symphony conductor, we direct our efforts to meeting your individual goal of selling your luxury property.

•

We understand the process intimately ensuring that every detail is taken care of.

6

7

U N IQ U E TEC H N I Q UES FOR MARKETING AND SELLING YOUR

• NETWORKING TO SPECIFIC QUALIFIED BUYERS • PRIVATE SHOWINGS

PO

• REALTOR INVITATION ONLY HOME TOUR

O

O L I UT S VI D PA N O C G OR E

• CUSTOM FOLDED MARKETING/BUSINESS CARD

L

LUXURY PROPERTY.

• COCKTAIL EVENT • 360 VIDEO TOUR • VIRTUAL REALITY WALK TOUR • DRONE AERIAL VIDEO • INTERNATIONAL ADVERTISING AND MARKETING • LUXURY HOME MAGAZINE ADVERTISING • DIRECT MAIL CAMPAIGN TO TARGET AUDIENCE • SPECIFIC HOME WEBSITE ACCESSED BY LOGIN ONLY • PROFESSIONAL PHOTOGRAPHYAND BROCHURE

8

9

U N IQ U E TEC H N I Q UES FOR MARKETING AND SELLING YOUR

• NETWORKING TO SPECIFIC QUALIFIED BUYERS • PRIVATE SHOWINGS

PO

• REALTOR INVITATION ONLY HOME TOUR

O

O L I UT S VI D PA N O C G OR E

• CUSTOM FOLDED MARKETING/BUSINESS CARD

L

LUXURY PROPERTY.

• COCKTAIL EVENT • 360 VIDEO TOUR • VIRTUAL REALITY WALK TOUR • DRONE AERIAL VIDEO • INTERNATIONAL ADVERTISING AND MARKETING • LUXURY HOME MAGAZINE ADVERTISING • DIRECT MAIL CAMPAIGN TO TARGET AUDIENCE • SPECIFIC HOME WEBSITE ACCESSED BY LOGIN ONLY • PROFESSIONAL PHOTOGRAPHYAND BROCHURE

8

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TH R EE TIER MARKETIN G PLAN

WELL EDUCATED UPSCALE HOME BUYERS EARNESTLY PURSUE THE FINEST HOMES, PRODUCTS

OUR THREE TIER MARKETING

AND SERVICES

PLAN IS DESIGNED TO DELIVER

TO ENHANCE

THE BEST RESULTS.

THEIR LIFESTYLES

Defined as RUBY, SAPPHIRE, and DIAMOND, these

CONCENTRATING ON

tiers make up a very detail marketing plan that

QUALITY, DESIGN,

includes a checklist with over 150 deliverables

FUNCTIONALITY AND

and over 5,000 minutes of service. This

UNIQUENESS.

exclusive service makes us the most saught after Real Estate Company for marketing and selling luxury homes and properties in Ontario.

PRIVATE SALES Our Private Sale Marketing Plan is designed for a very unique seller and gives you the ultimate in privacy. We would be happy to tell you how this service works. Please contact us for more information.

10

11

TH R EE TIER MARKETIN G PLAN

WELL EDUCATED UPSCALE HOME BUYERS EARNESTLY PURSUE THE FINEST HOMES, PRODUCTS

OUR THREE TIER MARKETING

AND SERVICES

PLAN IS DESIGNED TO DELIVER

TO ENHANCE

THE BEST RESULTS.

THEIR LIFESTYLES

Defined as RUBY, SAPPHIRE, and DIAMOND, these tiers

CONCENTRATING ON

make up a very detail marketing plan that includes a

QUALITY, DESIGN,

checklist with over 150 deliverables and over 5,000 minutes of service. This exclusive service makes us the

FUNCTIONALITY AND

most saught after Real Estate Company for marketing

UNIQUENESS.

and selling luxury homes and properties in Ontario.

PRIVATE SALES Our Private Sale Marketing Plan is designed for a very unique seller and gives you the ultimate in privacy.

We would be happy to tell you how this service works.

Please contact us for more information.

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11

R U B Y - FIRS T TIE R CONSISTING OF OVER 100 LINE ITEMS OF DELIVERABLES AND TOTALING OVER 5,000 MINUTES THIS TIER EXCEEDS THE SERVICES OF THE AVERAGE BROKERAGE.

•

PROPERTY ENHANCEMENT

•

INTERNET MARKETING

•

PROPERTY WALKTHROUGH

•

PRINT AND EMAIL FLYER

•

COMPARABLE MARKET ANALYSIS

•

POSTCARD

•

PRICING STRATEGY

•

REPORTING

•

CONTRACTS

•

BROKER OPEN HOUSE

•

LUXURY BROCHURE

•

REALTOR STAGING

•

NARRATED VIRTUAL TOUR

•

3D SHOWCASE

•

MLS

•

COMMUNICATION

•

LOCKBOX

•

STRUCTURING SALE DETAILS

•

OPEN HOUSES

•

TRANSACTION MANAGEMENT

•

QR CODE MARKETING

•

FACEBOOK ADVERTISING

•

NETWORKING

•

SOCIAL MEDIA ADVERTISING

•

MARKET CONDITIONS REPORTING

•

SERVICE AFTER THE SALE

•

PRE MARKETING

•

COMPLETE HOME MARKETING PLAN

•

SIGNAGE

INCLUDING ADVERTISING

12

13

R U B Y - FIRS T TIE R CONSISTING OF OVER 100 LINE ITEMS OF DELIVERABLES AND TOTALING OVER 5,000 MINUTES THIS TIER EXCEEDS THE SERVICES OF THE AVERAGE BROKERAGE.

•

PROPERTY ENHANCEMENT

•

INTERNET MARKETING

•

PROPERTY WALKTHROUGH

•

PRINT AND EMAIL FLYER

•

COMPARABLE MARKET ANALYSIS

•

POSTCARD

•

PRICING STRATEGY

•

REPORTING

•

CONTRACTS

•

BROKER OPEN HOUSE

•

LUXURY BROCHURE

•

REALTOR STAGING

•

NARRATED VIRTUAL TOUR

•

3D SHOWCASE

•

MLS

•

COMMUNICATION

•

LOCKBOX

•

STRUCTURING SALE DETAILS

•

OPEN HOUSES

•

TRANSACTION MANAGEMENT

•

QR CODE MARKETING

•

FACEBOOK ADVERTISING

•

NETWORKING

•

SOCIAL MEDIA ADVERTISING

•

MARKET CONDITIONS REPORTING

•

SERVICE AFTER THE SALE

•

PRE MARKETING

•

COMPLETE HOME MARKETING PLAN

•

SIGNAGE

INCLUDING ADVERTISING

12

13

SAP P H I RE - SECOND TI ER •

INCLUDES ALL ITEMS UNDER THE RUBY TIER PLUS:

•

PROFESSIONAL HOME STAGER

•

DETAILED BEAUTIFULLY DESIGNED PROPERTY BOOK

•

LISTING REALTOR AT ALL SHOWINGS

•

CUSTOM EXCLUSIVE PROPERTY WEBSITE

•

3D SHOWCASE WITH PROPERTY FLOOR PLANS

•

PROFESSIONAL UNLIMITED PHOTOGRAPHY

•

COORDINATION OF ALL SELLER PAID INIIATIVES

E E G AC U R H ER T

ALL MARKETING TIERS CONSISTS OF MANY DETAILED LINE ITEMS

m

MARKETING AND SELLING YOUR UNIQUE LUXURY PROPERTY.

39

WHICH MAKES UP A CHECKLIST OF ITEMIZED DELIVERABLES IN OUR SUPERIOR SERVICE GUARANTEE. IT IS CUSTOMED TO

2

DI AMOND - TH I RD TI ER INCLUDES ALL ITEMS UNDER THE RUBY AND SAPPHIRE TIERS PLUS:

PANORAMA VIEW

14

15

•

CUSTOM MARKETING PRINT AND COMMUNICATION AWARENESS PROGRAM

•

DRONE FILMING AND VIDEO

•

VIRTUAL REALITY TOUR EXCLUSIVE TO THE REALTY DEN

•

INTERNATIONAL ADVERTISING

SAP P H I RE - SECOND TI ER •

INCLUDES ALL ITEMS UNDER THE RUBY TIER PLUS:

•

PROFESSIONAL HOME STAGER

•

DETAILED BEAUTIFULLY DESIGNED PROPERTY BOOK

•

LISTING REALTOR AT ALL SHOWINGS

•

CUSTOM EXCLUSIVE PROPERTY WEBSITE

•

3D SHOWCASE WITH PROPERTY FLOOR PLANS

•

PROFESSIONAL UNLIMITED PHOTOGRAPHY

•

COORDINATION OF ALL SELLER PAID INIIATIVES

E E G AC U R H ER T

ALL MARKETING TIERS CONSISTS OF MANY DETAILED LINE ITEMS

m

MARKETING AND SELLING YOUR UNIQUE LUXURY PROPERTY.

39

WHICH MAKES UP A CHECKLIST OF ITEMIZED DELIVERABLES IN OUR SUPERIOR SERVICE GUARANTEE. IT IS CUSTOMIZED TO

2

DI AMOND - TH I RD TI ER INCLUDES ALL ITEMS UNDER THE RUBY AND SAPPHIRE TIERS PLUS:

PANORAMA VIEW

14

15

•

CUSTOM MARKETING PRINT AND COMMUNICATION AWARENESS PROGRAM

•

DRONE FILMING AND VIDEO

•

VIRTUAL REALITY TOUR EXCLUSIVE TO THE REALTY DEN

•

INTERNATIONAL ADVERTISING

E XC LUSIV E A D VERTISIN G

L U X U R Y HO M E MA R K E T I N G

S TATI STI CALLY SP EAKI NG

L UXURY MUST BE COMFORTABLE, OTHERWISE IT IS NOT

L UXURY.

- COCO CHANEL

We are masters in Advertising. Creating our own brand to create awareness for your luxury property is an important part of our marketing plan.

But we won’t stop there, using other means that appeal to the most descerning buyers.

buy er s of l uxur y homes : 70% are married couples, 58% are repeat buyers, and a typical repeat buyer is 45 years of age.

ADVERTISING YOUR HOME IN UPSCALE MAGAZINES LIKE

the ty pi cal l uxur y home_

EXCLUSIVE HOMES CANADA WILL GET IT SOLD FASTER AND FOR MORE MONEY.

•

is sold through a contact or through a network

•

buyer will view 18 homes before making a decision

the buy er .....

•

luxury home buyers on average took 15 weeks to make their decision

•

if the buyer is relocating, they saw 22 homes and it took them 12

TRADESHOWS

weeks to make their decision •

Potential buyers are well-educated, sophisticated, very successful and have the funds to purchase within the high-

and 75% of buyers choose an existing home

end market. Also beneficial to your listing, is attendance at

ti me!

various tradeshows and conferences, your property

The average time it takes to sell a luxury property varies depending

receives maximum exposure in a global referral network.

on price and location and can range from

4-12 months or longer.

SOURCE: National Association of REALTORs

16

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E XC LUSIV E A D VERTISIN G We are masters in Advertising. Creating our own brand to create awareness for

L

Ex c lus iv e H om e s C ana da Ma g a z ine

S TATI STI CALLY SP EAKI NG

UXURY MUST BE

COMFORTABLE, OTHERWISE IT IS NOT

www. ehc mag.co m

LUXURY.

- COCO CHANEL

your luxury property is an important part of our marketing plan. But we won’t stop there, using other means that appeal to the most descerning buyers.

buy er s of l uxur y homes : 70% are married couples, 58% are repeat buyers, and a typical repeat buyer is 45 years of age.

ADVERTISING YOUR HOME IN UPSCALE MAGAZINES LIKE

the ty pi cal l uxur y home_

EXCLUSIVE HOMES CANADA WILL

• •

GET IT SOLD FASTER AND FOR MORE MONEY.

is sold through a contact or through a network buyer will view 18 homes before making a decision

the buy er .....

•

luxury home buyers on average took 15 weeks to make their decision

•

if the buyer is relocating, they saw 22 homes and it took them 12

•

weeks to make their decision and 75% of buyers choose an existing home

TRADESHOWS Potential buyers are well-educated, sophisticated, very successful and have the funds to purchase within the high-end market. Also beneficial to your listing, is attendance at various tradeshows and

ti me!

conferences, your property receives maximum exposure in a global

The average time it takes to sell a luxury property varies depending

referral network.

on price and location and can range from 4-12 months or longer.

SOURCE: National Association of REALTORs

16

17

C OMP A N Y O V E R V IE W The Realty Den Corporation is a Canadian owned Corporation with Head Office in Kitchener and multiple Branches across Ontario. Leaders in

FO UN D ER ’S S T A T EMEN T

CONTACTS R EA L ES T A T E S A L ES

innovation the company is focused on technology and creating a TEAM OF PROESSIONALS in the real estate industry that is second to none.

Solution based, with the knowledge and expertise to market and sell homes and plan and execute medium to large scale developments.

MISSION

CORPORATE OFFICE

FOUNDER

TO INCREASE THE VALUE PROPOSITION OF REALTORS

SOLUTIONS BASED AND

OUR GUIDING PRINCIPLE IS THAT

180 COLUMBIA STREET WEST

CHERYL SARNAVKA, CGA CPA

AND BRING HOMEOWNERSHIP TO EVERYONE.

INNOVATIVE PROFESSIONALS

REALTORS HAVE A RESPONSIBILITY

WATERLOO, ON N2L 3L3 T 1.800.336.8037 - 1.800.DEN.8037

BROKER OF RECORD T 1.800.336.8037 EXT. 503

FOCUSED ON LEADING CHANGE

TO THE PUBLIC BUILT ON TRUST AND

M 519.208.8037

C 519.573.9629

F 519.208.8038

S CHATT5R

IN REAL ESTATE.

CREDIBILITY.

E info@therealtyden.com

E cheryl@therealtyden.com

VISION OUR PROMISE IS TO DELIVER WORLD CLASS CUSTOMER EXPERIENCE WITH A COMMITMENT TO EXCEEDING EXPECTATIONS.

VALUES WORLD CLASS CUSTOMER EXPERIENCE, INTEGRITY,

•

RESIDENTIAL

•

COMMERCIAL

•

BUSINESS BROKERING

• •

HONESTY, TRANPARENCY AND INNOVATION.

•

INTERNATIONAL

A young dynamic real estate company focused on the needs of the

PROPERTY DEVELOPMENT

Customer. Providing world class customer experience and expertise in

RETIREMENT

multiple offerings. Our approach is about putting the customer first. With

LUXURY HOMES

COMMUNITIES AND

our boutique retail office spaces designed towards bringing the public in to

NEW HOME

LIFESTYLE TRANSITION

the real estate world, we have created a real estate hub will all the comforts

•

CONSTRUCTION

•

RELOCATIONS

of a DEN. Our dedication to you and servicing the public with highest

•

CONDO DEVELOPMENT

•

INVESTMENTS

honesty and integrity is paramount to our Team of Professionals.

•

CUSTOM HOMES

18

19

C OMP A N Y O V E R V IE W The Realty Den Corporation is a Canadian owned Corporation with Head Office in Waterloo and multiple Branches across Ontario. Leaders in innovation the

FO UN D ER ’S S T A T EMEN T

CONTACTS R EA L ES T A T E S A L ES

company is focused on technology and creating a TEAM OF PROESSIONALS in the real estate industry that is second to none. Solution based, with the knowledge and expertise to market and sell homes and plan and execute medium to large scale developments.

MISSION TO INCREASE THE VALUE PROPOSITION OF REALTORS AND

SOLUTIONS BASED AND

OUR GUIDING PRINCIPLE IS THAT

BRING HOMEOWNERSHIP TO EVERYONE.

INNOVATIVE PROFESSIONALS

REALTORS HAVE A RESPONSIBILITY

FOCUSED ON LEADING CHANGE

TO THE PUBLIC BUILT ON TRUST AND

IN REAL ESTATE.

CREDIBILITY.

VISION OUR PROMISE IS TO DELIVER WORLD CLASS CUSTOMER EXPERIENCE WITH A COMMITMENT TO EXCEEDING EXPECTATIONS.

VALUES WORLD CLASS CUSTOMER EXPERIENCE, INTEGRITY, HONESTY,

•

RESIDENTIAL

•

COMMERCIAL

•

BUSINESS BROKERING

•

LUXURY HOMES

COMMUNITIES AND

•

NEW HOME

LIFESTYLE TRANSITION

TRANPARENCY AND INNOVATION.

• •

INTERNATIONAL

A dynamic real estate company focused on the needs of the

PROPERTY DEVELOPMENT

Customer.

RETIREMENT

expertise in multiple service offerings. Our approach is about

CONSTRUCTION

•

RELOCATIONS

•

CONDO DEVELOPMENT

•

INVESTMENTS

•

CUSTOM HOMES

Providing

class

customer

experience

and

putting the customer first. We have created a real estate hub with all the comforts of a DEN. Our dedication to you and servicing the public with highest honesty and integrity is paramount to our Team of Professionals.

18

world

19

CORPORATE OFFICE

FOUNDER

20 HANSON AVENUE UNIT 5 KITCHENER ON N2C2E2 T 1.800.336.8037 - 1.800.DEN.8037

CHERYL-ANNE SARNAVKA CGA CPA BROKER OF RECORD T 1.800.336.8037 EXT. 503

M 519.208.8037

C 519.573.9629

F 519.208.8038

S CHATT5R

E

E

info@therealtyden.com

cheryl@therealtyden.com

LUXURY HOME MARKETING PROPOSAL HOTLINE 1-800-336-8037 1-800-DEN-8037

THE REALTY DEN BROKERAGE

WEBSITE WWW.CHERYLSARNAVKA.COM

THE REALTY DEN BROKERAGE

LEADING CHANGE IN REAL ESTATE