USANA Newspaper
Health
Freedom
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Learn about USANA Health Sciences, the #1 rated home-based business
Highlights for this issue The Heart of the Olive
USANA’s® Essentials™ with patented Olivol® are the most complete multivitamins on the market. 4
Father and Son Are on a Mission Dean Chionis & Matt Chionis
Father and son are on a mission to help others improve their lives through USANA. 5
USANA Health Sciences is one of
USANA
produces
highest
With products that provide better
the world’s leading companies in
quality nutritional and personal
health and a business opportunity
the field of health and nutrition. Founded
care products in the world. With a
that offers security and limitless growth,
by Dr. Myron Wentz in 1992, USANA
complete balance of nutrients and
there’s never been a better time to work
develops and manufactures exceptional
antioxidants to protect your body
as an independent USANA business
nutritional, energy, personal care, and
and
owner.
weight management products that are
products that replenish and rejuvenate
distributed by independent Associates
skin and hair, USANA’s products will
in 14 markets worldwide.
make you feel and look wonderful.
science-based
the
personal
care
Searching for an Answer Collette Larsen & Zachary Ross
A single mother of five with a mountain of medical bills discovers USANA and makes it a family business. 13
Why the USANA Opportunity Is the Right Choice Dr. Denis Waitley USANA has proven to be the best direct selling company in the world because of its world-class products and compensation plan. 13
USANA Health Sciences
Item #500.010110
3838 West Parkway Boulevard, Salt Lake City, UT 84120
Health & Freedom is published by USANA Health Sciences Executive Creative Director: John Cordova Communications Director: Amy Haran Art Director: Brian Tatton Writing Manager: Patrick Kibbie Editor: Teresa Elias Contributing Writers: Aaron Adams, Amber Bailey, David Baker, Suzanne Houghton, Doug Giddings, Laura Lewis, .Amy Mullen, Cameron Smith Designers: Colman Aliaga, Chris Bambrough, Alisa Hunsaker, Pete Iccabazzi, Mike Jaggi, Nate Paret, Jed Skeen, Stacey Soldan, Penny Whitehouse Photographer: Kelly Branan
The M.O.N.E.Y.T.R.E.E. Formula Robert Allen
Owning your own home-based business offers limitless opportunity for growth and income. 14
Take Charge of Your Health USANA offers the solution to the modern world’s health risks industry, USANA is able to confidently assure every customer that its products are of the highest quality.
Public health scientists have found new evidence of the threats posed by our toxic environment to our cellular health. The air we breathe, the water we drink, even the foods we eat, contain substances that may be damaging to our cells. Any tissue that is exposed to the environment, including the skin and the linings of the respiratory and gastrointestinal passages, is especially vulnerable.
Healthy human cells in culture Laboratory experience and analysis indicate that certain types of healthy cells in culture may survive indefinitely when “nutriented” properly and protected from harmful toxins.
Cells after adding digested products from a fatty meal
Similar cells when antioxidants are included
Cellular damage is caused by oxidized lipids from fatty food. Consider that such damage could occur throughout the body.
Antioxidants provide a marked improvement in inhibiting cellular damage from oxidizable foods. Healthier eating habits are your first line of defense.
“My father started USANA Health Sciences with a focused vision of freeing the world from pain and suffering,” Dave declares. “He envisioned a world where people experienced physical health, emotional well-being, and financial stability. He wanted to give his family and families of thousands of others the means to enjoy life to its fullest in happiness and health. To accomplish this, he enlisted the help of many Associates who shared USANA’s vision and wanted to help make the world a healthier place.”
Myron Wentz, Ph.D. (immunology and microbiology), founder and chairman of USANA Health Sciences, hypothesizes that foods with high peroxide values, especially processed, fatty foods, generate free radicals that in turn damage healthy cells. Researchers believe that supplementary antioxidants are necessary for combating these free radicals in addition to the body’s normal defense systems. “The human body is made of cells, and those cells work together to sustain your life,” Dr. Wentz says. “Taking antioxidants with food may help reduce the formation of oxidized lipids.” Other medical professionals concur on the importance of supplementation. With a family of hundreds of thousands currently supplementing their diets with USANA products, USANA Health Sciences remains committed to its focus on science. Having modeled its quality program after similar programs used in the pharmaceutical
Dave Wentz, CEO, & Dr. Myron Wentz, Founder and Chairman of the Board
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Led today by Dr. Wentz’ son and protégé, Dave Wentz, as well as a highly skilled management team, USANA continues to expand throughout the world, improving the lives of countless numbers of individuals in the process.
USANA Family Grows Worldwide
1996 Canada
2003 Korea
As you can see from this publication, USANA is literally a worldwide organization, most recently opening its doors in the Philippines. You, too, can become successful regardless of your experience, race, sex, education, or business background. And, you can build your business internationally from the comfort of your home. When you join USANA, you are never alone in building your business. The person who gave you this publication has a very tangible interest in your success. His or her success depends directly upon your success. So instead of a competitive arena, the USANA family works together, supporting one another and sharing training tips and business-building ideas.
1999 Netherlands
1998 United Kingdom
2000 Japan 2002 Taiwan 1999 Hong Kong
1992 United States
2009 Philippines 2007 Malaysia
2004 Mexico
2003 Singapore 1998 Australia 1998 New Zealand
Dr. Karen Wolfe, M.B.B.S, MA California, USA
“As a speaker, author, and lifestyle coach, I was traveling a lot, which took me away from my home and my family. The USANA opportunity offers me total time freedom and a vehicle to support individuals so they may improve their physical, financial, and vocational wellness. I love that I am able to spread the word globally, distinguishing the difference between disease care and health care with USANA. I now have more time with my family and a better quality of life, as I partner with my team to spread a message wider than I could do alone.”
Five Reasons You Can Trust Your Health to USANA
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Regi
stere www d .nsf.o rg ™
Nutritionals You Can Trust NSF Certification: USANA Now Certified for Sport™
USANA’s Salt Lake City, Utah, manufacturing facility has been certified to be in compliance with GMP requirements set forth for dietary supplements by NSF International, an independent, not-for-profit organization that helps protect public health by writing standards for food, water, air, and consumer goods. Even more, USANA recently received certification of six of its products through NSF International’s Certified for Sport™ program. NSF’s independent certification helps athletes make educated decisions about the safety of the dietary supplements they choose to take.
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First-class ingredients—USANA’s unique ingredient formulas are based on sound, scientifically validated research and tested ingredients.
Guaranteed potency—USANA guarantees the claimed potency of its products. Most of USANA’s nutrient formulations are manufactured in-house, following stringent analytical and quality control procedures. USANA verifies each production batch so that what you read on a product label is what you’ll receive in the product.
High-quality manufacturing—USANA’s quality program for nutritional products is modeled after the pharmaceutical industry. A variety of government agencies conduct periodic inspections, requiring strict control of procedures and documentation.
Confidence of top athletes—USANA’s Good Manufacturing Practices ensure the safety and quality of each product—products that have been proven so safe, effective, and free of contaminants that renowned organizations such as U.S. Speedskating, Speed Skating Canada, Biathlon Canada, the elite athletes of the Sony Ericsson WTA Tour, and a myriad of other professional athletes worldwide, trust their health to USANA.
USANA Associate, Olympic Gold Medalist, WNBA All-Star, and head coach of women’s basketball at the University of San Francisco
“I trust my health and my reputation to USANA. I started taking USANA products when I was a professional athlete and now feel better than ever. Because of my unwavering belief in USANA’s products, I have had the courage to reach out to people and share the USANA opportunity of health and financial freedom. My life is forever blessed because of this company.”
Today’s Top Eight Health Concerns The World Health Organization (WHO) warns that cancer, heart disease, and other chronic conditions, which already kill more than 24 million people a year, will impose increasing burdens of suffering and disability on hundreds of millions of others.
Health Enemy #1: Heart Disease
Health Enemy #4: Alzheimer’s
The 2003 WHO World Health Report listed total world deaths from all heart diseases at 16.7 million.
There are an estimated 37 million people worldwide with dementia, with Alzheimer’s disease causing the majority of the cases.
Health Enemy #2: Cancer
(World Health Organization)
In 2005, cancer was responsible for 7.6 million deaths.
Health Enemy #5: Diabetes
(World Health Organization)
Health Enemy #3: Stroke
The 2010 estimate of worldwide adult diabetes sufferers was 284 million. (International Diabetes Federation)
Every year, 16 million people experience a stroke, including 5.7 million stroke-related deaths.
Health Enemy #6: Osteoporosis
(Strong K, Mathers C, Bonita R. Preventing stroke: saving lives around the world. Lancet Neurology 2007; 6: 182-187)
Osteoporosis affects an estimated 75 million people in Europe, the United States, and Japan.
Health Enemy #7: Arthritis 46.4 million adults, or just over 1 in 5, in the United States have doctor-diagnosed arthritis. (2003-2005 National Health Interview Survey)
Health Enemy #8: Obesity Obesity has reached global epidemic proportions, with more than 1 billion adults overweight and at least 300 million of them clinically obese. (World Health Organization)
(EFFO and NOF (1997) Who are candidates for prevention and treatment for osteoporosis? Osteoporos Int 7:1. http://www.iofbonehealth.org/facts-and-statistics.html)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Lyle MacWilliam, BSc, MSc, FP, former Canadian Member of Parliament, and Member of the Legislative Assembly for British Columbia
Jennifer Azzi
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The Comparative Guide to Nutritional Supplements recently awarded USANA its highest distinction possible—the NutriSearch Gold Medal of Achievement™—and selected USANA as its Editor’s Choice.
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Now in its 4th edition, Lyle MacWilliam’s Comparative Guide to Nutritional Supplements compares over 1,500 nutritional products in North America to an independent nutritional benchmark developed from the individual recommendations of 12 recognized nutritional authorities.
invests significant time and money in extensive scientific operations, information systems, research services, worldwide scientific alliances, and technical support. We believe that USANA experts are at the forefront of nutritional science.
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USANA Products Named Best of the Best
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Groundbreaking nutritional research—USANA
The USANA® Essentials™ with Patented Olivol®: The Most Complete Multivitamin System on the Market The USANA Essentials, which include Mega Antioxidant and Chelated Mineral, form the basis for the entire USANA nutritional system. The Right Ingredients (Comprehensive Formula) USANA has redefined the meaning of essential nutrients to include not only those that are required to prevent acute nutrient deficiency, but also nutrients that have been linked in recent research to the maintenance of optimal health.* The Heart of the Olive® Many dietary antioxidants, such as vitamin C, vitamin E, bioflavonoids, carotenoids, and proanthocyanidins, are present and numerous in many dietary sources. But unlike these readily available antioxidants, the phenolic antioxidants concentrated in Olivol, the USANA patented extract, are found only in olive fruit. Because olives provide the only dietary sources of these powerful antioxidants, the benefits of olive fruit and olive oil consumption are extensive.
Nutrition Made to Order
Balanced Formula (A Synergy of Nutrients) The formulations of the USANA Essentials were painstakingly designed to allow the components to work in concert to achieve a synergy of optimal health benefits and safety.* The Correct Form (Highly Bioavailable) At USANA, every effort is made to obtain the highest quality ingredients with dependable levels of potency. In addition, every step of the manufacturing process is subject to exacting quality control. All this ensures that the full benefits of these essential nutrients are available to the user. The Essentials—Mega Antioxidant and Chelated Mineral— are the only products on the market that contain Olivol, USANA’s patented olive-fruit extract.
USANA Independent Associates and Preferred Customers now have the ability to create their own selection of USANA Supplements with MyHealthPak™, customized nutritional supplement packs to fit everyone’s nutritional needs and busy lifestyles. “In today’s fast-paced world, people don’t have a minute to waste. MyHealthPak™ makes life easy and convenient. With easy-touse packages that come in one handy box to help us meet our daily health and maintenance requirements, we get to take charge of our health by creating ideal combinations that meet not only our needs, but also those of each person in our household. As a result, everyone wins!” —J’en El & Michael Adamson California, USA
Unrivaled Nutrition, Unmatched Value
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Advanced Doses The USANA Essentials contain higher levels of almost all the essential vitamins and minerals listed in the U.S. RDA (Recommended Dietary Allowances), providing levels associated with optimal health.*
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Save $900 a month with USANA’s Essentials
USANA offers an individualized health assessment to analyze your biometrics, lifestyle, and health priorities, and define which USANA products are right for you. Get your personalized product recommendations at www.usanahaa.com.
HealthPak
TM
The most convenient way to get your daily dose of nutrition
WITH PATENTED
The Essentials provide a broad spectrum of vital vitamins, minerals, and antioxidants—more than can easily be obtained from the average American diet. Take a look at the food—about 22,000 calories worth— you’d have to eat to get the same nutrients found in a daily dose of the Essentials. Plus, it would cost you more than $33 to fill your grocery cart with the items needed to obtain these nutrients. The Essentials, meanwhile, cost just 19 cents per tablet—or $1.52 per day. That’s a difference of more than $30 per day or $900 a month! While USANA supplements are not a replacement for eating a balanced diet, they do provide a convenient way to ensure you are receiving all the nutrients you need to maintain optimal health.*
The Heart of the Olive®
USANA’s HealthPak™ is a nutritional supplement pack that offers a comprehensive daily supplement regimen with a full daily dose of the Essentials, bone-supporting nutrients from Active Calcium™, and antioxidants in the exclusive AO Booster™ tablet. Each box contains 56 individually wrapped packets containing two Mega Antioxidant, two Chelated Mineral, one Active Calcium, and one AO Booster, providing you with optimal and balanced antioxidant activity—day and night.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Overweight Children— Sound the Alarm
USANA For All Generations
by Christine Wood, M.D., USANA Associate, practicing pediatrician in Encinitas, CA, author of How to Get Kids To Eat Great and Love It! and www.kidseatgreat.com Most people are now well aware of the significant increase in overweight children in the United States. Today, almost one out of three children in the U.S. is either overweight or borderline overweight and likely to develop type 2 diabetes. The bottom line is that our children are not getting the nutrition and exercise that they need. • American children are getting 40 percent of their calories from extra fat and added sugars. • Nearly one in seven 10-year-olds get 50–70 percent of calories from snacks. Average soda consumption in 13- to 18-year-old males is three cans or more a day; 10 percent drink more than seven cans a day. • Nearly two-thirds of children fail to get the Recommended Dietary Allowances (RDA) for vitamin E and zinc. Half do not meet the RDA for calcium, and close to one-third fall short of the RDA for iron and vitamin B6. • Nearly a quarter of all vegetables consumed by children and teens are in the form of french fries. Despite the challenges, parents need to take the ultimate responsibility to focus on maintaining their children’s health now. This can be done in many ways. For example: • Examine the foods that are brought into the house—understand how to read a nutrition label, and especially avoid trans fat. • Set limits on media and sedentary activities—remove the TV from your child’s bedroom. • Decide what types of restaurants to frequent—there are better choices out there. Try to find less fried food choices.
Usanimals™ • Provides excellent nutritional support for growing children* • Offers an unparalleled range of antioxidant nutrients for protection against oxidative stress*
Body Rox™ • Provides essential vitamins and minerals for teens during a critical stage of growth and development* • Offers an unparalleled range of antioxidants for protection against oxidative stress while supporting a healthy immune system*
Body Rox™ Active Calcium™ Chewable • Features the benefits of USANA’s Active Calcium formula • Formulated to support bone development during the teenage growth spurt* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Matt & Shanna Ryan, Texas, USA
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“USANA’s products have affected our family’s health in numerous ways. We are more aware of everything we use and eat and are thrilled that our children are learning good nutrition at a young age. The kids LOVE their Usanimals™, and if we forget to lay them out for them, they ask us! We, of course, use the Nutritionals, but we also love the bars and shakes, which we all use for snacks and meals. Matt and I are also huge fans of Rev3™!
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“These products and Dr. Wentz’ vision are so amazing. It’s hard not to want the same for everyone around us! We have seen so many people’s lives enriched and changed by USANA.”
Matt Chionis & Dean Chionis Illinois, USA
Father and Son Are on a Mission
It was that enthusiasm that eventually led Dean’s son, Matt, to join his business. A classic overachiever—nationally ranked tennis player, All-State basketball star, and Provost Scholar at Baylor University—Matt had graduated with his master’s degree and was preparing to pursue his Ph.D. in hopes of opening his own counseling practice. However, after praying about his decision, Matt realized what a great life USANA afforded his family and joined the family’s business in March 2009. “I can’t believe I almost said no to this,” he says. “I’m having a blast. I love working with my dad. I really respect what he stands for.” Dean’s admiration for his son is just as strong. “What dad wouldn’t want to work with his son?” Dean asks. “Matt has been a blessing. He has great integrity and work ethic.” Both Dean and Matt are driven by their desire to help others. “There are so many people seeking to improve both their health and their financial situation,” they state. “USANA offers a solution to both of these concerns. We feel we are in the right place, at the right time, with the right company.”
USANA Scientific Advisory Council The Scientific Advisory Council members were selected for their exceptional expertise in nutritional medicine and preventive nutrition. Representing physicians and healthcare professionals throughout the world who recommend USANA to their patients, they also provide USANA with valuable insights into product applications and efficacy. USANA works with the Scientific Advisory Council on a regular basis to review formulas and get suggestions for how our customers can best incorporate our products into comprehensive lifestyle programs promoting health and wellness.
Dr. Monica Lewis Speaker and co-author of a number of books with her husband, cardiologist Dr. Gerald Lewis, including Dietary Supplements, Cancer and Heart Disease; practices holistic medicine
Dr. Bart Moore Board certified in Family Medicine and as a Physician Nutrition Specialist; Diplomate of the American Board of Anti Aging Medicine; private practitioner with an emphasis on nutrition and prevention
Dr. Heather Tick Leading physician, speaker, and researcher specializing in holistic approaches to treating chronic pain and promoting healthy aging; author of Life Beyond the Carpal Tunnel
Dr. Christine Wood Practicing pediatrician with expertise in nutritional medicine for children; author of How to Get Kids To Eat Great and Love It
Dr. Ray Strand Private practice on preventive and nutritional medicine; author of Healthy for Life and What Your Doctor Doesn’t Know about Nutritional Medicine
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Dean Chionis was a successful attorney with businesses in three cities. Though he enjoyed his work, his practice became all-consuming. Suddenly facing health challenges, Dean knew he needed to make a change. He researched and reviewed over 200 companies before choosing USANA. “After six months of research, no other company came close to USANA in any category: management, products, and opportunity,” he says. “The integrity of this company is second to none. Period.”
Dr. Peter W. Rugg (Chair) Diplomate, American Board of Internal Medicine; and Fellow, American College of Emergency Physicians
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• Get involved with the schools—school boards need to hear from parents who support healthier food choices in schools.
Research shows that many children do not get the nutrition they need. Poor nutrition during the developmental years can slow growth and delay sexual maturation, while proper nutrition gives children and adolescents a foundation for good health for the rest of their lives. To provide their bodies with adequate amounts of all the essential nutrients, parents should implement a well-balanced, proactive nutritional plan that includes high-quality vitamin and mineral supplements in addition to eating a healthy diet.
Brain/Nervous
Immune
Endocrine
Cellular Metabolic
An Extensive Selection of Products to Customize Your Nutritional Program Cardiovascular* Proflavanol® C100 Powerful bioflavonoid supplement that combines highest-quality grape-seed extract with the added antioxidant protection of high-potency vitamin C.* • Proven to promote sound cardiovascular health* • Helps maintain balanced immune function* • Essential for maintaining healthy, younger looking skin* CoQuinone® 30 Proprietary formula provides an optimal combination of Coenzyme Q10 and alpha lipoic acid designed to deliver more CoQ10 to the bloodstream than competing products.1 • Central to robust energy production within the cell* • Provides nutrients that are vital for cardiovascular health, sound muscle function, and healthy nerve function*
Cellular Metabolic*
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OptOmega® An optimal blend of organic flax seed, sunflower seed, pumpkin seed, and extra virgin olive oils suitable for vegetarians and vegans. • A significant and balanced source of essential omega-3, omega-6, and omega-9 fatty acids for cellular health • Supports a healthy heart* BiOmega™ USANA’s high-quality, ultra-pure fish oil supplement fortified with vitamin D and enhanced with lemon oil to reduce any fishy aftertaste. • Helps cardiovascular and joint health* • Promotes neural development* • Important for healthy pregnancies and healthy babies*
Endocrine* PhytoEstrin™ USANA’s signature Optimizer for women. • Can help provide relief from common menopausal symptoms* • Formulated to help maintain bone mass and sound cardiovascular function*
Cardiovascular
Skeleton/Structural
Skeleton/Structural* Active Calcium™ USANA’s complete bone health formula for all adults provides high levels of calcium, magnesium, vitamin K, and high-potency vitamin D. • Helps maintain strong, mineral-rich bones* • Provides nutrients essential for healthy muscle function and strength* Procosa® II USANA’s groundbreaking glucosamine formula for optimal joint health.* • Helps maintain healthy cartilage and joints* • Turmeric extract speeds the action to provide more immediate benefits* Vitamin D A safe and easy way to get 2,000 IU of maximum-strength vitamin D to support optimal bone mineralization and cellular health. • Promotes strong bones and teeth* • Supports a healthy heart and strong immune function* • Essential for the healthy function of virtually every cell in the body*
Digestion/Detox* USANA® Probiotic Two specific strains of probiotic bacteria delivered in a mildly sweet powder to support the digestive system. • Promotes healthy digestion and sound immune function* • Clinically proven to survive the acidic environment of the stomach* USANA® Digestive Enzyme High-quality digestive enzyme designed to aid the breakdown of food for optimal nutrient availability. • Helps support healthy digestion* • Alleviates symptoms of gas, such as bloating, pressure, and fullness associated with eating too quickly* • Chlorophyll from spirulina supports the body’s natural detoxification processes* Hepasil DTX™ A comprehensive liver support formula that promotes and balances the body’s detoxification processes.* • Stimulates liver enzymes and protects against oxidative stress • Antioxidants from green-tea extract, Olivol®, and turmeric provide further protection* Fibergy® Plus A high-fiber blend that helps support a healthy digestive system. • 12 grams of fiber per serving • Gluten, dairy, and soy free • May reduce the risk of heart disease† • Promotes good digestive health*
Palmetto Plus™ Designed for men concerned with maintaining sound prostate function.* • Contains a unique blend of saw palmetto, lycopene, and soy isoflavones to maintain prostate health* Pure Rest™ Fast-acting melatonin supplement that supports the body’s natural sleep and wake cycles.* • Orange-flavored dissolvable tablet designed to support better sleep* • Sleep provides numerous health benefits, including defense against oxidative stress and maintenance of a healthy immune system* • Contains no animal ingredients
Digestion/Detox
USANA Nutritional Hybrid Technology
USANA is proud to be one of the first in the nutritional supplement industry worldwide to use Nutritional Hybrid Technology. This state-of-the-art manufacturing process features bilayer tableting, which allows two unique formulations to be combined into one tablet while remaining distinctly separated. This innovative technology opens the door to accelerate innovation in supplement design and manufacture.
Naomi & Jason Priestley Make-up artist and actor, director, and producer
Brain/Nervous* Visionex® USANA’s advanced antioxidant supplement for eye health. • Helps protect the delicate tissues of the eye from photo-oxidation* • Supports healthy retinal function* • Helps maintain the structure and integrity of the lens* Ginkgo-PS™ USANA’s unique Ginkgo biloba formula supporting acute memory and cognition.* • Facilitates proper blood circulation and healthy oxygenation* • Supports memory and cognition* • Phosphatidylserine, or PS, plays an important role specific to brain function and enhances the formula’s action* 1Cuomo J, Rabovsky A. Clinical Research Bulletin 2001, USANA Health Sciences.
“We’ve been taking USANA supplements for more than five years, and they’ve kept us incredibly healthy. We choose to buy USANA vitamins because the entire product line is made with more care and with higher quality ingredients than others on the market. We love USANA!” Long-time fans of USANA products, Jason and Naomi Priestley are currently USANA Preferred Customers and have been compensated for use of their name and likeness in marketing materials.
†The development of heart disease depends on many factors including high LDL-cholesterol and high blood pressure. Soluble fiber from foods such as USANA Fibergy® Plus, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of USANA Fibergy® Plus supplies 2.9 grams of the soluble fiber from psyllium necessary per day to have this effect.
Rev3 Energy* Rev3 Energy™ Drink Cleaner. Smarter. Stronger. Rev3 Energy™ is all the power of an energy drink—refined. With an advanced formula of antioxidants and caffeine derived from green tea, Rev3 Energy™ is a superior alternative to the sugary, high-calorie, crash-and-burn energy drinks currently on the market. Rev3 Energy™ is a crisp-tasting energy drink with a light flavor that contains a significant amount of L-carnitine, an ingredient important to energy production.* It is also formulated to be low glycemic for sustained energy. • Cleaner—crisp, all natural taste • Smarter—smart source of nutrients • Stronger—powerful, energy-producing ingredients*
David Henrie
Actor on Wizards of Waverly Place
Rev3 Energy Surge™ Pack Rev3 Energy Surge™ Pack is a refreshing lemon-tea flavored powder that comes in a small, portable packet. Just grab your water bottle, add the powder to your water, and shake for a fast pick-me-up. The Rev3 Energy Surge™ Pack features Korean ginseng and rhodiola rosea to improve the body’s response to stress and fatigue.* It is also low-calorie, hydrating, and convenient to carry when you’re on the go.
“Rev3 Energy gives me the boost I need without the crash, to keep me going throughout my day.”
USANA® Foods Nutrimeal™ Nutrimeal™shakes are balanced meal replacements that provide quality proteins, fiber, and a comprehensive array of vitamins. Their low-glycemic formulas are designed to deliver sustained energy levels and curb cravings. Try all three flavors! Dutch Chocolate French Vanilla Wild Strawberry
BEFORE
AFTER
BEFORE
AFTER
Each serving contains • 24 grams of protein • only 1 gram of carbohydrates • 110 calories TM
Chocolate Fusion Nutrition Bar With a chocolate coating layered over a soft, fudge cookie center, the Chocolate Fusion Nutrition Bar is sure to tantalize your taste buds and energize your body with excellent nutrition. So go on and indulge guiltfree. Each serving contains • 12 grams of protein • 3 grams of fiber
USANA Associate Jeff Cabral lost 51 pounds with RESET in the 12-week 2010 Summer Slimdown Challenge.‡
USANA Associate Beta Tonga lost 31 pounds with RESET in the 12-week 2010 Summer Slimdown Challenge.‡
‡Individual results may vary. RESET weight-management program lowers your daily caloric intake and recommends moderate exercise for best results. Typical results are 4.5 lbs in five days. It is suggested that you take these products to your physician and secure his or her advice if you intend to change your diet, begin an exercise program, are pregnant or lactating, have allergies, are taking medications, or are under the care of a physician. Children under the age of 18 should not participate in the RESET program, except on the advice of their physician and/or dietician.
Oatmeal Raisin Nutrition Bar The Oatmeal Raisin Nutrition Bar has a delicious, home-baked cookie taste without a lot of calories and fat. As a good source of dietary fiber and a low glycemic index, you can feel good about snacking on this treat! Each serving contains • 10 grams of protein • 3 grams of fiber Peanut Butter Crunch Nutrition Bar USANA’s Peanut Butter Nutrition Bar is an easy grab-on-the-go healthy snack with a chocolate coating and a delicious peanut butter center. This flavorful bar is packed with protein and will give you the energy you need to get through your day. Each serving contains • 10 grams of protein • 2 grams of fiber *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Kathy Kaehler
Celebrity trainer and USANA spokesperson
“Unlike other weightloss programs, RESET actually works. With USANA’s scientifically developed meal plan and a moderate amount of exercise, RESET is a terrific way to come to a greater understanding of healthy living.”
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SoyaMax™ SoyaMax™ is not only a great source of protein; it is also a hearthealthy product. SoyaMax is naturally low glycemic, and packs in 24 grams of soy protein per serving, with only one gram of fat per serving. Soy protein, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.
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• Provides 15 grams of whey protein per serving • Gluten-free, contains no soy • All natural
The benefits of RESET go beyond weight loss. This program will not only help you shed pounds, but it will assist you in making positive changes to your overall lifestyle.‡ Resolve, renew, reinvent with RESET.
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Chocolate Whey Nutrimeal™ Athletes have benefited from the lean-muscle building property of whey protein for years, and now you can too!* Whey protein is used for its ability to promote muscle growth, and the Chocolate Whey Nutrimeal contains the perfect ratio of proteins, carbohydrates, and fats.
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• Each serving contains 8 grams of dietary fiber • Each serving provides 15 grams of soy, whey, and other proteins • Low in cholesterol
Reset™ Weight-Management Program Developed by USANA scientists, RESET™ weightmanagement program is a nutritionally balanced plan to help you maintain good health and an ideal weight. The RESET program is simple—it combines the benefits of a low-glycemic diet, complete nutrition, and an active lifestyle in three easy-to-follow phases: the 5-day Jump Start phase, the Transform phase, and the Maintain phase.
You want the best nutrition for your body. Your skin deserves the best, too. Sensé—beautiful science® is a complete face and body care collection without added chemical preservatives. With its patented SelfPreserving Technology that combines purifying botanicals in protective liquid crystals, each product stays fresh naturally. Formulated with exclusive Topical Nutrition complexes and Anti Aging Technologies, the products are designed to help revitalize each cell, where healthy skin begins. Skin looks younger, healthier.
Capture the glow of health with Sensé
TM
Topical Nutrition
Regina Hamlin, M.D., has been a dermatologist
Proflavanol-T® Antioxidant Complex
for more than 30 years. She is Chief of Dermatology at
• whole-grape extract combats free radicals • green-tea extract soothes irritated skin • vitamin E maintains skin’s moisture
four major hospitals in California, a clinical professor of medicine at UCSF Fresno, and a USANA consultant.
Proteo-C™ Vitamin C Complex
“As a dermatologist, I have
• vitamin C brightens and provides oxidative defense • proline and glycine draw in moisture
tried a number of skin care
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You take care of yourself.
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lines. I recommend Sensé to my patients because it is free from added chemical
preservatives
and doesn’t irritate the skin. Sensé products not only offer amazing results, they are gentler to your skin,
leaving
it
calm,
healthy, and radiant.”
Anti Aging Technologies DSR™ (Dermal Surface Renewal) Technology • m arine-source ingredients reduce the appearance of fine lines and wrinkles and energize the skin • s kin brighteners counteract uneven skin tone • M MP inhibitors minimize the visible effects of aging for smoother, younger looking skin
Regenisomes™ • o ceanic enzymes help boost skin’s response to environmental damage and mend the look of aging
Sensé. Science-Based. Results-Focused. Sensé Deluxe Pack features all of the Sensé Basics and the Sensé Enhancers, a complete skin-care regimen. In an eightweek clinical study, Deluxe Pack users experienced a decrease in the appearance of fine lines, wrinkles, and dryness, and increased smoothness, elasticity, and moisture. All that in just eight weeks, with visible results in as few as two.
8-Week Clinical Test Results
100% 90%
Ashlan Gorse E! Entertainment News correspondent
“I love Sensé. The entire line is amazing. The Eye Nourisher is a dream and has saved me on many morning shoots!”
60% 49%
15% Decrease in Increase appearance in skin of fine lines smoothness & wrinkles
Increase in skin elasticity
Increase in skin moisture content
Decrease in signs of dryness
A long-time fan of Sensé porducts, Ashlan Gorse has been compensated for use of her name and likeness in marketing materials.
• Nearly 100 USANA athletes competed in the 2010 Vancouver Games. • If USANA were a country, it would have finished fifth in the medal count, behind the U.S., Germany, Canada, and Norway.
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• Athlete Guarantee: USANA guarantees the quality and safety of its products, making it the company that world-class athletes trust with their health. U S A LUGE
US
SPEEDSKATING
World-Class Athletes Choose USANA
Whether looking to increase their energy or maintain their health, athletes around the globe trust USANA Health Sciences for their nutritional supplement needs. The quality nutrition they get from USANA products comes with a guarantee that what’s on the label is in the product—and nothing else.
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USANA Health Sciences is proud to be the official health supplement supplier to the Sony Ericsson WTA Tour.
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Jennifer Heil Heil is a decorated freestyle mogul skier, collecting four consecutive World Cup titles, two World Championships, and an Olympic Gold in 2006 and Silver in 2010.
Andy Studebaker Studebaker is a third-season linebacker for the NFL Kansas City Chiefs. He started two games and had 28 total tackles in 2009.
US Speedskating The US Speedskating team took home more gold, silver, and bronze than any other US team in the most recent Winter Olympics, winning a total of 10 medals in Vancouver.
Cross Country Canada Cross Country Canada has participated in every Olympics since 1928. They found success in 2002 and 2006 with one silver and two gold medals.
Canadian Speedskating Canada’s Speedskating team members have been consistent medal contenders. With the home court advantage during the most recent Olympics, they earned 10 medals for their country.
USA Luge USA Luge didn’t start up until 1979, but they have grown into a world power, collecting four medals in the last three Winter Olympics.
Biathlon Canada Biathlon Canada first competed in the 1968 Winter Olympics and has been a major player on the world Biathlon scene since the mid-1980s.
José Antonio Rivera Rivera is a professional boxer and WBA super welterweight champion. He has 39 wins, including 24 knockouts.
Jennifer Botterill Botterill, a member of the Canadian Women’s Hockey Team since 1997, has won three Olympic gold medals, and one silver. She is a twotime Most Valuable Player.
USANA Athletic Advisory Council USANA’s Athletic Advisory Council is composed of Associates and non-Associates including top Olympic athletes, worldrenowned coaches, and sports science professionals from a variety of disciplines. The council is dedicated to educating athletes and the public about the health-enhancing properties of nutritional supplements and issues related to banned substances.
Denis Waitley, Ph.D. (Chair) Jennifer Azzi
Derek Parra José Antonio Rivera
JoAnn Dahlkoetter, Ph.D. Don Beebe
Dr. Jeff Schutt Richelle Lund
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Derek Parra Parra is an Olympic gold and silver medalist and two-time speedskating world champion.
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Aleksandra Wozniak Wozniak has been a tennis player on the Sony Ericsson WTA Tour since 2005. In the summer of 2009 she reached a career-high ranking of #21.
Photo courtesy of John Evely
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Jennifer Azzi Azzi is an Olympic Gold medalist, NCAA champion, and WNBA All-star. She is currently the coach of women’s basketball at the University of San Francisco.
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2010 Inductees Jasmine Zhao, Singapore
Patti Roney, USA
Dr. Monica Lewis, New Zealand
Dr. Christiane Northrup, USA
Jo & Warren Naseby, USA
The Million Dollar Club is an elite group of over 140 Associates who have, throughout the course of their USAN Collette Larsen & Zachary Ross, USA
Ursula Dowhey, Canada
Dean & Evelyn Koontz, USA
Dean & Sherri Chionis, USA
Jeremy Stansfield, USA
Nancy & Larry Bunn, USA
Tom & Lorie Mulhern, USA
Patty & John Abraham, USA
Sterling & Mary Ottesen, USA
Seta Der Artinian & Hubert Krause, Canada
Patti & Rik Jamieson, USA
John Ross Appleton, Australia
Terry Allen, USA
Dixie Moore, USA
Mike & Jenny Larsen, USA
Neil & Vivian Reinhart, Canada
Connie & Michael Allen, Canada
Kelli Lessie, USA
Sophia Marcoux & Jacques Fiset, Canada
Patricia & Sven Poulsen, Canada
John Kinnear, Canada
Penelope & Phil Kirk, USA
Elizabeth C. Vine, USA
Michel & Suzanne Lavoie, Canada
Lyndon Redman & Marie-France Morin, USA Susan Waitley, USA Bud & Bunny Barth, USA Pete & Dora Zdanis, USA April & Mike Fano, USA
Barbara Souther, Canada Tom & LaDawn Painter, USA Elizabeth Strand, USA Michael & Barbara Hollender, USA
Dan & Nanc Christy, USA
Susanne & John Cunningham, Canada
Rick & Terri Young, USA
Vincent & Mable Chan, Canada
Jean & Peter Cheung, Canada
Line & Luc Dubois, Canada
Liesbeth Van Eerten, Australia
Brian & Jennifer Douglas, USA
Dr. Wen Chi & Zhang Houng Wu, USA
Kevin & Gaewyn Goodwin, New Zealand
Germain & Lyne Lafortune, Canada
Patti Roney Wyoming, USA
As a single mother of six home-schooled children, Patti Roney was financially upside down and felt she had lost all direction in her life. Hoping and praying for something new, Patti was grateful when she discovered USANA. “USANA allowed my family to have freedom—the time and the finances to accomplish amazing things.”
Paul & Leslee Maki, USA William Ohochinsky & Donna Thrasher, Canada Dave & Deanna Waters, Canada Bryan & Monica Penrod, USA Rita Hui, Hong Kong
Jean-Pierre Gagné & Nicole Boulé, Canada Steven Lu, Australia Lynn Allen-Johnson, USA Virend & Yogandrie Singh, Australia Liu Tang Jung & Pan Hsiu Jou, Taiwan
Connie Yao & Jim Barabe, Canada
Dr. Eric Davis & Dr. Roger Piasecki, Australia
Dan & Rebecca Brink, USA
Frank Feng & Bin Yang, Australia
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Serge & Diane Deslongchamps, Canada
Serge & Mado Morissette, Canada
Lin Shi, Australia
Peter & Bibiana Pau, USA
Tao Pang & Chun Y. Liu, USA
NA careers, earned at least $1 million in commissions. Daniel & Dr. Paige Hunter, USA Steven Chen & Zhi Xian Jin, Australia Rory Jones, Canada
Terry Wang, Hong Kong
Arnie & Linda Knight, USA
Conchita Vargas Lugo & Paola Vargas Lugo, México
Timothy & Delbra Lewis, USA
Eduardo Barreto, México
Jean-Simon Marcoux & Nathalie Deslauriers, Canada
Josephine Hsieh, Taiwan
Mario & Kveta Martucci, Canada Alandra McLaren, Canada Janet Moore, USA Bryan & Layda Morris, USA Annette & Victor Que, Canada Ron McDiarmid, Australia Matt & Shanna Ryan, USA Bob, Mary, Amy & Xian, Australia Steve & Myrna Swartz, USA Queen & Alan To, Hong Kong Terri & Terry Wright, USA Wang Bai Lu & Chiang Chun Tze, Taiwan Tony & Tammy Daum, USA
Dr. Christiane Northrup is a bestselling author and prominent physician in women’s health. She says, “It warms my heart to know that as a result of my involvement with USANA, countless people have been inspired to improve their health and create a wonderful stream of income to help them enjoy their lives more fully.”
Fiona Jamieson-Folland & Chris Folland, New Zealand
Wang Ying Chiao, Taiwan Robin Ellis, Australia David & Tricia Delevante, USA Anita Shu-Fang Lee, USA Dustin & Melissa Fields, USA Carmen Marshall, USA Joanne Kotjan, USA Ani Black, Canada CheBum An, Korea Charles Stivers, USA Gregory Stevens, Canada Garry & Sheila Dancho, Canada Denise & Luc Tremblay, Canada Annette Sale Owens, USA
Jerry & Fiona Clayton, New Zealand
James & Rajamma Fernandez, Australia
Feng Ye & Jian-Qin Gu, Australia
Tonja & Wade Hillebrant, USA
Chiu Liang Yin, Taiwan
Colette & Allen Evans, USA
Stephen Daniel, USA
Madeleine & Jacques Marcoux, Canada
Sheila & Duke Tubtim, USA
Louise Lagarde, Canada
Huang Chiung Hung, Taiwan
Majid & Kahnoush Mokhbery, USA
Jenny & Bill Huang, New Zealand
Kiichiro Tani, Japan
Elaine Lee, USA Mike & Miriam Miller, USA Faye & Raymond Despins, USA J’en El & Michael Adamson, USA
Refer to page 15 for the Average Income Disclaimer
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Dr. Christiane Northrup Maine, USA
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Keri & Mark McKee, USA
“The Fortune 25 includes some of USANA’s most successful Associates. Though their nationalities, backgrounds, and education are quite varied, they are an impressive group of people who are all committed to the vision of true health and true wealth. Their industrious spirit has elevated them to become the top 25 income earners in USANA.” —Fred Cooper, Ph.D., President and Chief Operatiing Officer
Rita Hui, Hong Kong Zachary Ross & Collette Larsen, California, USA Queen & Alan To, Hong Kong Jeremy Stansfield, Utah, USA Connie Yao & Jim Barabe, British Columbia, Canada Liu Tang Jung & Pan Hsiu Jou, Taiwan Vincent & Mable Chan, British Columbia, Canada Monica & Bryan Penrod, Texas, USA Dr. Wen Chi & Zang Houng Wu, New Jersey, USA Lynn Allen-Johnson, Florida, USA Layda & Bryan Morris, Texas, USA Daniel & Dr. Paige Hunter, Texas, USA Robert & Daryl Allen, California, USA Tao Pang & Chun Y. Liu, Maryland, USA Jasmine Zhao, Singapore Chiang Chun Tze & Wang Bai Lu, Taiwan Victor & Annette Que, British Columbia, Canada Steven Chen & Zhi Xian Jin, Australia Bob, Mary, Amy & Xian, Australia Jacques Fiset & Sophia Marcoux, Québec, Canada Susanne & John Cunningham, Manitoba, Canada Bibiana & Peter Pau, Washington, USA Jenny & Bill Huang, New Zealand Frank Feng & Bin Yang, Australia
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Duke & Sheila Tubtim, California, USA
Michael Callejas, California, USA “My life has completely changed from having my own USANA business. I have gained a lot of confidence, and it has helped me dream bigger. I don’t see a limit as to what I can do or where I can go. I just set a goal, and with hard work and persistence they become realities. My business has offered more than just financial success; it has opened doors to new relationships with friends and business partners around the world.”
“USANA’s Growth 25 celebrates Associates in North America who have made the largest increase in absolute commission points (CVP) for the year and are not members of the Fortune 25. USANA’s Growth 25 is a distinguished group of people who have risen to the challenge of building a thriving business and committed themselves to spreading the vision of true health and true wealth around the world.” —Mark Wilson, Executive Vice President of Sales Perry Chong & Rena Nong Ren, British Colombia, Canada Chun Yan Kelly Li, New York, USA Wei Guang Tan, New York, USA Jordan Kemper, Illinois, USA Ping Lin, New York, USA Dr. Steve & Andrea Hryszczuk, Illinois, USA Mei Huang, New York, USA Dean & Sherri Chionis & Matt Chionis, Illinois, USA Aaron Dinh & Cathy Ngo, California, USA Josefina Castro & Gustavo Ament, Baja California, México Nancy On, California, USA Jonathan & Li Cheng, California, USA Leanne Grechulk, Ontario, Canada Thanaphong Charoenchai, California, USA Michael Callejas, California, USA Elva & Luke Shen, California, USA Xiu Ya Chen, British Columbia, Canada Lina Slaughter, California, USA Iris & Solomon Lam, British Columbia, Canada Sheila Xiao Nan Wang & Dennis Chen, California, USA Amy Nie, British Columbia, Canada Karen Yan, New York, USA Kevin Li Zhang, New York, USA Dr. Alberto Peña del Moral & Brenda Alcaráz, Baja California, México Jerry Yu & Yaney Gao, Louisiana, USA
Refer to page 15 for the Average Income Disclaimer
Rita Hui Hong Kong
Sherolin & Leroy Daley New York, USA
At age 22, Rita Hui began her career by starting her own fashion business, and made her mark by growing it into a sizable chain of boutiques throughout Hong Kong. Rita was very successful until a financial crisis struck Asia. Instead of living in fear, Rita chose to make a change by starting a career with USANA.
“Owning your own home-based business with USANA provides tax benefits as well as health, financial, and time freedom. It has opened up opportunities we had only dreamed about. It’s not something you just hear about, it’s something we’ve seen and experienced not only in our lives, but for so many other individuals in USANA.”
It has now been more than ten years since Rita first joined the company, and she couldn’t be happier with her decision. “When I see people’s health or living situation improve either from the products or opportunity, I fully feel successful in my heart.”
Why the USANA Opportunity Is the Right Choice
Heshie Segal Pennsylvania, USA Although Heshie Segal had worked in six different network marketing companies, she was not looking to join USANA when it was first presented to her. “I wanted nothing to do with it because I thought is was like the rest,” she says. “However, once I learned more about the products and company, I realized how many people I could help. We have a gift in our hands. Use it. Gift it. Tell the world about it and be proud that we have the ability to share these incredible products and amazing opportunities with anyone wise enough to listen.”
Denis Waitley, Ph.D., is an internationally renowned author, keynote speaker, consultant, and former chairman of psychology on the U. S. Olympic Committee’s Sports Medicine Council
In my 30-year career of studying and counseling high-performance professionals and organizations, I have discovered specific criteria that drive the best of the best:
• Compensation and rewards based on individual effort and productivity • A rock solid, dynamic business with resources and staying power to thrive in a challenging, changing global market • Growth and profitability achieved with integrity to create the ultimate bottom line USANA offers all of that, plus a proven direct marketing model destined to be the world-class standard in the new era of professional and social networking. I encourage you to take control of your own future and consider the USANA opportunity.
Two Associates: ONe Vision Dr. Steve & Andrea Hryszczuk, and Jordan Kemper Illinois, USA
At first glance, you’d think Dr. Steve Hryszczuk and his wife, Andrea, have nothing in common with Jordan Kemper. Steve worked as an anesthesiologist for years. Jordan, 22, was just starting out. Steve wanted to spend more time with his family. Jordan felt too caught up in his own life. But they both shared a dream of helping others and gaining financial independence, and by working together in USANA, they made their dream come true. As members of the same USANA team, Steve and Jordan pursue success with each other’s support, and they’ve experienced the difference this team mentality can make. “Teamwork is absolutely essential for success in USANA,” says Steve. “Because we’re not all gifted in the same things, everyone needs to identify what they’re best at and work for the team.” Along with allowing for financial independence, Jordan and Steve realized USANA is one way they can help improve others’ lives. “People are hurting physically, emotionally, financially, and spiritually. USANA has allowed me to help,” Jordan says. Above all, Steve and Jordan agree that the teamwork aspect of USANA has given them both pathways to their dreams despite their different backgrounds. But whatever your ultimate goals are in USANA, Steve offers this advice. “Prioritize what matters most, and your life will work,” he says.
Refer to page 15 for the Average Income Disclaimer
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Today, as two of USANA’s most prominent and successful Associates, Collette and Zak wholeheartedly believe in the company. “USANA has changed every aspect of my life,” Collette says. “It doesn’t feel like a company, it feels like a family.” Zak adds, “It’s a wonderful opportunity to share health and wealth with people you love.”
• A clear mission that inspires every team member to strive for excellence
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While searching for ways to gain optimal health for her family, Collette discovered USANA. After seeing the quality of USANA’s products, Collette joined the company. She soon realized it was important to include her children in her journey, and her son Zachary Ross eventually became her business partner.
• An investment in research and development to stay on the cutting edge and maintain superiority
&
Collette Larsen, a single mother of five, faced a mountain of medical bills and desperately needed to stay at home to care for her two youngest daughters, Sharlie and Lexi, who were critically ill with Cystic Fibrosis (CF).
• A distinct quality advantage over competitors in products, services, and management H ea l th
Zachary Ross & Collette Larsen California, USA
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Six Ways to Earn Income with USANA USANA currently pays an average of 53%
of sales volume in commissions and incentives!
1. Weekly Commissions 2. Matching Bonus 3. Retail Sales
Earn profits on the difference between wholesale and retail. Earn a starting commission of up to 20% from your customers and sales volume of your team. Receive up to 100% Matching Bonus for half a year (26 weeks) on the sales volume of Associates you enroll who become Premier Platinum PaceSetters.
4. Leadership Bonus 5. Elite Bonus 6. Incentives
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Be rewarded with luxury travel, prizes, and even extra cash through USANA’s generous incentive programs.
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Participate in USANA’s 3% worldwide weekly bonus pool. Enrich your income with USANA’s 1% quarterly bonus shared among the top 25 income earners for each quarter.
Why a Home-Based Business Makes So Much “Cents” There are many reasons why so many people favor home-based businesses over a more traditional one. There is no commute, no boss, lower overhead, few employees if any, and far fewer government restrictions. In fact, many of the laws don’t apply to small firms that have few or no employees. According to the U.S. Internal Revenue Service booklet, Tax Guide for Small Businesses (IRS Publications 334): • You can elect to treat all or part of the costs of certain qualifying property as an expense rather than as a capital expenditure—and deduct up to $133,000 in 2009. • You can also deduct your regular expenses incurred by your business, including insurance, telephone charges, catalogs, business licenses, the cost of entertaining in your home, journal subscriptions, membership fees, service charges, supplies, home office, travel and transportation, automobile, meals, entertainment, and business gifts. • You can set aside 25 percent of your own salary as a sole proprietor, up to $49,000 in 2009, in a tax-deferred SEP-IRA. • You can pay your spouse for working part time and put $5,000 in a tax-deferred IRA account every year. USANA makes it easy to manage your business with The Income Maximizer™. This online tool is a cost- and time-effective package that includes Webhosting, eCards, Tax Advantage™, and Downline Management (DLM) for increased business efficiency.
The M.O.N.E.Y.T.R.E.E. Formula Robert Allen, Best-selling author, financial advisor, and USANA Associate After graduating from college in 1974 with my master’s degree, I thought I would become an employee and work a traditional job for the rest of my life. Unfortunately, we were deep in a recession at the time, and I had a hard time finding a job. That’s when I began to focus on my entrepreneurial side and eventually discovered network marketing. I was an author of the New York Times bestseller Nothing Down, but I wanted more time to write. Coincidentally, that’s when the USANA opportunity fell into my lap. My career had always allowed me to teach people how to create multiple streams of income. After I looked at what USANA offered, I knew this company was legitimate. USANA gave me the freedom to go back and do what I loved to do, which is to write. Before, I never had the time because I was always too busy building different businesses. Now I can spend time doing things I love without worrying where the money is going to come from. Not only do I have an extra stream of income flowing in, it’s a constant stream. It’s residual income that I call the M.O.N.E.Y.T.R.E.E. formula. The M.O.N.E.Y.T.R.E.E. formula is a wealth-building technique, which allows you to plant a business that generates income, even while you sleep. While owning your business is not risk-free, there are many benefits of owning your own home-based business including limitless opportunity for growth. My USANA business has given me an extra stream of income and luxuries that I didn’t have before. I am thrilled with this company, these products, and this opportunity. For more information about the M.O.N.E.Y.T.R.E.E. Formula, see your Independent USANA Associate for a True Wealth DVD.
Refer to page 15 for the Average Income Disclaimer
Figure 0 Sponsor’s Business Center
Sponsor’s Left Side
Figure 1
You BC 001
Sponsor’s Right Side
You
Jill
BC 001
Bob
USANA’s Income-Producing Business Plan Is Revolutionizing How People Create Wealth The USANA Binary Compensation Plan
Figure Compensation 2 Plan is that you and everyone
Payout inWeekly your upline areSchedule able to build your downline organization because new Associates are The USANA Binary Compensation Plan is Group Sales Volume Points Commission Left Right Pointsstructure creates always added downline. This a binary system in which you build balanced 250 250 40benefits when Figure 0 a 500 synergy wherein everyone left-side and right-side downline organizations 500 100 1,000 1,000 200 new Associates are added. This translates into Sponsor’s for the purpose of selling USANA’s nutritional 2,000 2,000 400 Business Sponsor’s Sponsor’s faster growth for you and for those in your 3,000 3,000 600 and personal-care products. The weekly Center 4,000 4,000 800 Side Right Left Side downline organization. 5,000 5,000 1,000 commissions you earn are based on the balanced Group Sales Volume (GSV) points Yousponsor more If you choose to personally BC 001 accumulated in your left-side and right-side people in USANA, you would place them downline organizations. in an open position under either Jill or Bob, Payout will be based on U.S. dollars
which in turn will help their success. Plus, USANA Business Centers are designed to pay while5you sponsor individuals in your sales Figure you weekly commissions on Sales Volume organization, someone 1 Business Centerin your upline may with no limit to the number of levels fromFigure 2Direct income from Group Sales Volume also sponsor an Associate which you can earn your commissions. In Weekly Payout Schedule and position him or Payout her will onbethebased left on or U.S. rightdollars side of your Business addition, a USANA Business Center allows Group001 Sales Volume Points your Commission Center. However, success 001 in USANA you to be paid on the Sales Volume created Left Right Points BC 001 Right on Side Leftcomes Side by sponsoring people your left and by your downline Associates and Preferred 250 250 40 500 500 100 right sides, sharing the products with others, Customers. 1,000 1,000 200 Bob 2,000 2,000them to do 400 andJill teaching the same. 3,000 3,000 600 Another powerful advantage of USANA’s 4,000 4,000 800 5,000 5,000 1,000 program Figure 0 is that there are no monthly group Figure 1 volume requirements. Sponsor’s
You
Business Sponsor’s Sponsor’s The receive from Center RightUSANA Side will Left income Side you
You BC 001
2,000 GSV PTS
2,000 GSV PTS
Starting a Business Center
Bob
Jill
B. Order USANA products that total 200 points or 400 points in Personal Sales Volume (PSV) to activate 1 Business Center or 3 Business Centers, respectively. 2,000 GSV PTS 2,000 GSV PTS These products may be for personal use and forBC retail 2,000 Left 2,000 Right GSV 001sale, and mayearns be ordered in a single 4,000 GSV 400 PTS order or accumulated over time.
You
2,000 Left 2,000 Right GSV BC 001 Figure 4,000 GSV2earns 400 PTS 1,000 GSV 1,000 GSV 1,000Payout GSV 1,000 GSV Weekly Schedule PTS PTS PTS PTS
500
100 200 Carryover 2,000 = 1,500 2,000Left 500 Right 400 001 001 3,000 3,000 = 400 PTS 600 Total Commission BC 001 Right 4,000 4,000 Side 800 Left Side 5,000 5,000 1,000
You
002 Left
3,500 GSV PTS - 2,000 GSV PTS 1,500 GSV PTS
Total Carryover Commission = 400 PTS
You
001 Preferred Customer BC 001 Left Side
001 Right Side
Another way to accumulate GSV is to add Preferred Customers to the left and right side Figure 4 Bob Jill of your Business Centers (Figure Preferred Preferred Customers and 4). Re-Entry Customers can order USANA products at Associate prices, but they do not accumulate PSV, nor 001 are they paid commissions.001 BC 001 Left Side Side Although you do not earn retailRight commissions Preferred Preferred Customer Customer 3,500 GSV PTS 2,500 GSV PTS from the orders of Preferred Customers, - 2,000 GSV PTS - 2,000 GSV PTS their orders earn points, which areBob added to 1,500 GSV 500 GSV PTS JillPTS your GSV total for the side in which they Carryover = 1,500 500Associates Right are placed (left or right).Left Those Bill Commission Peg Total = Ken 400 PTS Sue who choose not to be Distributors, and thus do not retail products, Figure 1 fulfill their sales requirements through Preferred Customers.
Doubling Commissions with 3 Business Centers As illustrated in Figure 5, you can see the difference between building a business with Figure 0 1 Business Center versus 3 Business Centers. Sponsor’s As youSponsor’s build BusinessBusiness Centers 002 and 003, Sponsor’s Center Side Side you areLeft simultaneously buildingRight Business Center 001 without additional effort. With 3 You Business Centers, you build balanced BC 001legs on two Business Centers and earn commissions on three.
You
You
You
Your Upline Re-Entry Re-EntryBC
Figure 4
001
Jill Preferred Customers and Re-Entry
You BC 001
001 Left Side
001 Right Side
Preferred Customer
Preferred Customer
Figure 3
Bill
Peg
Bob
Carryover Ken
001 Left Side
At the bottom of Figure 5, you will see that your 002 Figure 2 and 003 Business Centers each have 1,000 points in GSV on the left side and Weekly Payout Schedule Payout will based on U.S. dollars to the 1,000 points onbethe right. According Group Sales Volume Points Commission Weekly Payout Schedule, the highest balanced Bob Left Right Points GSV is 1,000, earning 250 250 you 200 commission 40 500 500 100 003 points for the week in the 002 and 1,000 1,000 200 2,000 001 Business 400 Center Business2,000 Centers. Your 3,000 3,000 600 4,000 the same 4,000 would earn 400 points800 as compared 5,000 5,000 1,000 to the one Business Center on the top of Figure 5. That’s an 800-point commission for you—twice the commission for the week.
Sue
You BC 001
001 Right Side
You
You
Right
Figure 5
1 Business Center
Direct income from Group Sales Volume
Your Upline Re-Entry Jill Re-Entry
You You
Left
2,500 GSV PTS - 2,000 GSV PTS 500 GSV PTS
You
Right 4Left Right Figure Assume that your 001 Business Center is Sue Bob Jill Ken Customers and Re-Entry activePreferred and has 100 points in PSV within Figure 5 the current week. To determine the GSV, 1 Business Center which is the combined of your downline Direct from PSV Group Sales Volume 001 income 1,000 GSV 1,000 GSV 1,000 GSV 1,000 GSV 001 from which your commission for the BC 001 Left Side PTS PTS PTS PTS Right week Side is calculated, Preferred you total the points in PSV Preferred Customer Customer 2,000 Left 2,000 Right 001 001GSV BC 001 = 400 PTS during the002 current week from every BC 001PTS 1,000 generated Left 1,000 Right GSV BC = 200 Right Side Left Side 1,000 Left 1,000 Right Jill GSV BC 003 = 200 PTS Bob Business Center in the left and right side of 4,000 earns Center. 800 PTS yourGSV 001 Business In Figure 3, you Bob Jill have 2,000 in GSV on Bill points Peg Sue Kenyour left side C. 3 OBusiness rder USANA products worth Centers Leveraged100 income from (or Group SalesPSV Volume and 2,000 points on your right; your own PSV 200 for 3 PSV counts toward the GSV of your upline. Business Centers) for personal use According to the Weekly Payout Schedule and resale every four weeks. You 001 001 BC 001 Your balanced Upline GSV is (Figure 2) your highest Right Side Left Side Re-Entry Re-Entry How Business Centers Work to 2,000 GSV PTS 2,000 on 2,000 eachGSV side,PTSwhich would earn you a Provide Income for You commission of 400 points for the week. YOU YOU 2,000 Left 2,000 Right GSV BC 001 As you begin to build your downline, you BC 002 BC 003 Carryover4,000 GSV earns 400 PTS start with 1 Business 002have the option 002 to 003 003 Left Right Left Right In Figure 3, you have a total of 3,500 points Center orKen 3 BusinessSue Centers. Bob One Business Jill on your left side and 2,500 points on your Center gives you direct income from group 3 Business Centers Leveraged to income Group Sales Volume right. According thefrom Weekly Payout volume, whereas 3 Business Centers gives you Schedule, your highest balanced GSV is 2,000 leveraged income from group volume. 1,000 GSV 1,000 GSV 1,000 GSV 1,000 GSV on each side, equaling 400 points for the PTS PTS PTS PTS 001 001 With 1 Business Center, as you sponsor BC 001 week. TheLeft extraSide GSV would carry Right forward, Side 2,000 Left 2,000 Right GSV BC 001 = 400 PTS Associates, you place them in open positions and you would start the next week with 1,500 1,000 Left 1,000 Right GSV BC 002 = 200 PTS in your downline (Jill Figure 1), 1,000 Left 1,000 Right GSV BCand 003 =Bob, 200 PTS points in GSVYOU on your left side and 500 YOU always remembering to keep the 4,000 GSV earns 800 PTS left and right BC 002 side. BC 003 points on your right sides balanced. A unique aspect of the Binary 002 002 003 003 Right
“We have received a check every Friday since starting our USANA business five years ago. We are now enjoying exponential growth and making a full-time income. USANA’s compensation plan is inherently brilliant, fair, and rewarding in direct proportion to our efforts.”
Figure 3 Carryover = 1,500 Left 500 Right
500
YOU YOU Calculating Commissions with BC 002 BC 003 1 Business Center 002 003 003
Left
Theresa Haney & Pepi Diaz-Salazar New York, USA
Bob Bob
Payout will be based on U.S. dollars
4,000 GSV earns 800 1,000 1,000 PTS
You BC 001
Jill
Jill
Group Sales Volume Commission 2,000 Left 2,000 Right GSV BC 001 Points = 400 PTS 3,500 GSV PTS 2,500 GSV PTS 3 Business Centers Left Points 1,000 Left 1,000 Right GSV BCRight 002 = -200 PTSGSV - 2,000 GSV PTS 2,000 PTS Leveraged income from Group Sales Volume 1,000 Left 1,000 Right GSV BC 003 PTSGSV40 250 250= 200500 1,500 GSV PTS PTS
001 Right Side
You BC 001
Bob
Additional Income Potential
001 Left Side
As you become increasingly successful selling USANA’s nutritional and personalcare products, you can qualify for Re-Entry 3,500 GSV PTS 2,500 GSV PTS 2,000 GSV - 2,000 GSV PTS Certificates, which- allow youPTS to increase your 1,500 GSV PTS 500 GSV PTS number of Business Centers and your income potential. Carryover = 1,500 Left 500 Right Total Commission = 400 PTS
Whenever you maximize a Business Center (accumulate 5,000 points in GSV, current and carryover, in both your left and right sides in a single week), you earn a Re-Entry Certificate FigureCertificate 4 (Figure 4). A Re-Entry allows you to re-enter in your ownCustomers downline with Preferred and Re-Entry an additional Business Center. To activate a Business Center with a Re-Entry Certificate, 001 001 you send a writtenLeft request BC 001 with Side to USANA Right Side placement information Preferred and generate 200 Preferred Customer Customer points in PSV at the time you place the new Re-Entry. The productJill order correspondingBob to the PSV generated must be attached to the placement information. You Peg can earn up Bill Sue Ken to two Re-Entry Certificates per Business Center, and no matter how many Business Centers you activate, it only takes 200 points in PSV You in your 001 Business Center Your within Upline each fourRe-Entry Re-Entry week period to keep all of them active.
You
001 Right Side Bob
Jill
2,000 GSV PTS
2,000 GSV PTS
2,000 Left 2,000 Right GSV BC 001 4,000 GSV earns 400 PTS 3 Business Centers
Leveraged income from Group Sales Volume
You
001 Left Side YOU BC 002 002 Left
Jill
001 Right Side
BC 001
002 Right
Ken
003 Left
YOU BC 003
Sue
003 Right
Bob
1,000 GSV 1,000 GSV 1,000 GSV 1,000 GSV PTS PTS PTS PTS 2,000 Left 2,000 Right GSV BC 001 = 400 PTS 1,000 Left 1,000 Right GSV BC 002 = 200 PTS 1,000 Left 1,000 Right GSV BC 003 = 200 PTS
4,000 GSV earns 800 PTS
$93,000 is the average yearly income for an established, full-time USANA Associate. $24,500 is theSue annual average Bob of those who earned as little as one commission check each month. Total includes all earnings from the Compensation Plan, Jill Ken Leadership Bonus, Matching Bonus, contests, and incentives. Calculations based on earnings for fiscal year 2009. Figures should not be considered as guarantees or projections of actual earnings, which result only from consistent, successful sales efforts. To be considered in a rank’s earnings, Associates must have earned checks at a median rank for at least 20 weeks. According to results from an in-house survey taken between 2004 and 2006, the primary reason 17% of USANA independent business owners join the company is to improve their financial future. 21% of that group earns a check at least once a month. Of those whose primary reason is to earn enough to replace a full-time income, 90% have been Associates 1,000 GSV 1,000 GSV 1,000 GSV 1,000 GSV for at least one year and 57% are full-time Gold Directors and above. The number of Gold and abovePTS who have maxed at least 1 Business Center during the year equals less than 1% of all Associates. Those earning as little as one check PTS PTS Directors PTS a month equal approximately 3% of all Associates. If you include all 165,710 with the title of Associate, which includes Associates not actively building a business (acting as wholesale buyers), Associates who just joined, (as little as one day), and 2,000 Left 2,000 GSV BC 001nearly = 400 PTS those who are just beginning to build their customer base, the average yearly income is stillRight $616.71 with one in three earning a check. To date, USANA has more than 140 Associates who are lifetime Million Dollar Club members. 1,000 Left 1,000 Right GSV BC 002 = 200 PTS 1,000 Left 1,000 Right GSV BC 003 = 200 PTS
3 15
N ews p a p er
You
You
Commissions first in commission Figure 3 are awarded Sponsor’s Business 001 Carryover Sponsor’s Sponsor’s 001 which points, are converted to the Associates’ BC 001 Bob Center Jill Right Side Right Side Left Side Left Side local currency. Commissions are paid on whole001 increments of balanced GSV 001 You 001 YOU YOU BCSide 001 accumulated in yourBC leftand right-side Right BCLeft 002 Side BC 003 002 organizations 002(Figure 003 2). Extra GSV, 003 up Left Right Left Right to 5,000 points on each side, is carried Bob Jill 2,000Jill GSV PTS Ken 2,000Sue GSV PTS Bob forward—it’s like money in the bank.
Jill
You BC 001
F ree d om
A. Complete an Associate Application form and purchase a Business Development System. Figure 5If you fill out and sign an manually you can 1 application Business Center Direct income from Group Sales Volume have a 21-day temporary status by calling USANA Distributor online while 001 Services or enrolling001 BC 001 Right to Side Left Sideyou wait for USANA receive the written copy.
You
001
Figure 1 Left Side
&
Weekly Payout Schedule Your sponsor places you in an open position Payout will be based on U.S. dollars in his or her sales organization (Figure 1). Group Sales Volume Points Commission This is called a Business Left open position Right Points 250 (BC).250 40 Center has Center Each Business 500 500 100 1,000 1,000 200 Sales Volume left and right sides in which 2,000 2,000 400 accumulates. You activate600 and earn 3,000 3,000 4,000 4,000 800 commissions on 1 or 3 1,000 Business Centers by 5,000 5,000 following a few simple steps:
Bob
Carryover
H ea l th
be in direct proportion to your ability to Jill retail USANA’s products toYou your customers as 2,0005Left 2,000 Right GSV BC 001 BC 001 well as your ability to build an organization Figure4,000 GSV earns 400 PTS 1 Business Center of Associates who, like you, retail to their Direct income from Group Sales Volume customers and build an organization of Associates. 3 Business Centers Leveraged income from Group Sales Volume 001 001 Figure BC 001 0 Calculating Commissions Figure 2 Right Side Left Side
Figure 3
USANA & Children’s Hunger Fund: A Partnership for Change USANA’s vision of true health extends to all people, especially children, which is why it has formed a partnership with Children’s Hunger Fund (CHF). This organization has provided more than $875 million in aid and Forbes magazine named it as one of the nation’s most cost-effective charities, with more than 99 cents of every dollar going directly to children in need. To date, USANA Associates, employees, and corporate leaders have donated more than $11.1 million in products and financial support. In the eight years that USANA and CHF have worked together, thousands of children have received daily nourishment, medical care, and a renewed sense of hope, particularly through the Wentz Medical Centres in Uganda, Cambodia, and soon Malawi, by serving children affected by diseases such as malaria and HIV.
Teaming Up with TOSH for Better Health With two grants from The Deseret Foundation, USANA Health Sciences has teamed up with TOSH, The Orthopedic Specialty Hospital in Murray, Utah, to examine the effects of supplements in three different studies. In the first study, USANA will examine muscle strength and recovery following exercise with and without vitamin D in physically active individuals. For the second and third studies, USANA will identify the influence of both vitamins E and C, as well as USANA® Essentials™, on strength recovery following ACL and knee reconstructive surgery. USANA and TOSH have several more studies planned for the future.
USANA Partners with Linus Pauling Institute USANA Health Sciences and the Linus Pauling Institute (LPI) have worked together to expand Dr. Wentz’ vision by better determining the role that vitamins, minerals, and antioxidants play in promoting optimal health. For more than a decade, LPI, one of the nation’s first Centers of Excellence for Research on Complementary and Alternative Medicine, has been a world leader in the science of micronutrition. USANA hopes to continue to support research at the Linus Pauling Institute to leverage the true synergy between basic and applied research in human nutrition.
USANA Acclaimed throughout the Scientific & Business Community USANA Named One of America’s Best Companies to Work For
(Outside magazine, 2010, 2009 ) USANA CEO Dave Wentz named one of America’s Powerful CEOs 40 and Under ( F orbes . com , J an . 14, 2009 ) Cumulative Sales Surpass $3 Billion ( 2009 ) USANA Founder Dr. Myron Wentz receives Albert Einstein Award for Outstanding Achievement in the Life Sciences (2007)
• USANA achieves dietary supplement certification, Good Manufacturing Practices registration, and certification for sport through NSF International
• USANA products independently tested and found to meet the stringent requirements of Informed-Choice & HFL
• USANA becomes founding reporter of The Climate Registry
USANA rated #1 Distributor Choice for 10 years (NetWork Marketing Today & The MLM
Insider magazine)
Best Dietary Supplements (Utah Best of State, 2010, 2008, 2007, 2006, 2004, 2003) Best Personal-Care Products (Utah Best of State, 2009, 2008, 2007) Best Health & Nutrition Products for MyHealthPak™ (Utah Best of State, 2009) Best Health & Nutrition Beverage for Rev3 Energy™ (Utah Best of State, 2010, 2009) Best of State Overall in Merchandising & Consumer Services (Utah Best of State, 2008) Best Employer (Utah Best of State, 2010) •
Official health supplement supplier of the Sony Ericsson WTA Tour, US Speedskating, Speedskating Canada, Biathlon Canada, Cross Country Canada, USA Luge, and Great Britain Short Track Speed Skating
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Listed in the top 20 on Forbes’ 200 Best Small Companies list for three years (Oct. 30, 2006; Oct. 31, 2005; Nov. 1, 2004)
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BusinessWeek names USANA to its 100 Hot Growth Companies list (2004 and 2005) All trademarks are the property of their respective owners.
usana green
Recognizing that the health of the environment is an important factor in human health, USANA strives to reduce its environmental impact through the USANA Green program. USANA’s actions include the following: • Publicly reporting greenhouse gas emissions as a Founding Member of The Climate Registry • Moving to recyclable materials in product packaging • Cutting energy use in company facilities and operations • Extending recycling efforts to include sorting and recycling of USANA’s solid waste • Saving 3 million gallons of water with corporate xeriscaping