Membership Guide

The Residential Real Estate Council acknowledges your determination to boost earnings and shine in a competitive professional world. Feeling overwhelmed? You’re not alone as many face similar challenges. Our goal is to fuel your ambition for exceptional success, closed deals, and higher income.

With RRC’s expert guidance, thousands of agents have exceeded their professional goals. Let the CRS Designation pave your path to triumph. Connect, learn, and earn more. Start by exploring our enriching classes or attending an inspiring event. Take that exciting first step toward financial freedom and the lifestyle you desire

MISSION

The Residential Real Estate Council is committed to the success of its members through education, leadership development, referrals, networking opportunities, and business resources. VISION

To be the premier business development organization for global residential real estate professionals.

Pursuing the CRS Designation and joining the Residential Real Estate Council is a strategic step for your professional growth.

RRC BENEFIT

No-cost webinar library

Mentor Program

Complimentary subscription to The Residential Specialist magazine (print and online)

Complimentary subscription to Inman Select News and discounts to Inman events

Member rate for Sell-a-Bration®

Discount on CRS education courses

Discount on professional development including Certifications and Certificates

Access to global, state and local RRC Networks

Find a CRS — Community

Weekly email newsletter RRC Connect

Center

Globally recognized CRS Designation earned and maintained through RRC membership

Access to CRS global referral network

Find a CRS — Referral Directory

Listing in CRS print referral directory

Access to marketing tools and referral opportunities

Volunteer Opportunities

MEMBER/ CRS CANDIDATE CRS DESIGNEE

These benefits and opportunities show the true worth of your investment. There may even be perks you haven’t explored yet! *See www.crs.com for up-to-date details.

VALUE PROPOSITION

$325 value with 12 annual complimentary webinars covering relevant and timely topics

Provides enhanced matching and support for successful mentor partnerships

$29.99 subscription price for 6 issues/year

$249 value Inman Select News, $100 off Inman event registration

Members always save 20% (over non-members.) $1,500 value for less than half that cost.

Up to 50% discounts, Coursework to educate and enable better and more profitable outcomes

Up to 50% discounts monthly, Designed to keep pace with current and future trends

More than 40 state networks, 2,000 international members, 6 international networks

The latest news from RRC and state networks

The latest news from RRC, upcoming courses and curated media links every Tuesday

Save on products and services you use every day, exclusive discounts on the most recognized brands

CRS Designees earn more—over 50% more per year than the average real estate agent

CRS Designees sell more—58% more in gross sales than the average real estate agent, CRS Designees do more—more than twice the number of transactions of the average real estate agent

The Find a CRS app—an online profile listing you control in the palm of your hand

In a digital world, you still provide a human touch

Photofy social content, Find a CRS ads, Print directory ads, “Your Home” newsletter (customize for your clients monthly), CRS brand guidelines and marketing materials

RRC representatives on NAR Committees, Regional Vice Presidents, Board of Directors, National Committees, Mastermind Divisions

Based on feedback from RRC’s annual member survey, the following benefits and resources were the highest ranked.

#1: PUBLICATIONS

The Residential Specialist is the exclusive, award-winning magazine for Council members and designees. It covers a wide breadth of real estate topics, and focuses on practical information and ideas that members can use to grow their business, use their time more efficiently, and become leaders in the real estate industry.

Inman Select provides accurate, innovative and timely information about the real estate business to industry professionals from around the world.

#2: WEBINAR LIBRARY

RRC members receive one complimentary webinar a month included in their membership, with access to over 35 webinars on demand. The webinars are released each month so members can stay educated on a topics tailored to the current marketplace.

#3: PODCAST

Real Estate Real Talk focuses just on what news impact you and your business the most; hosted by and featuring some of the industry’s top producing agents and thought leaders skilled at breaking down trends in the housing market in a simplified way.

#4:

LOCAL RRC

The Council’s network spans the nation, but sometimes you need a network closer to home. State networks have numerous networking and education opportunities in your own backyard.

#5:

MENTOR PROGRAM

The Mentor Program provides enhanced matching and support for mentor partnerships. Each partnership is matched based on a multitude of criteria including career development goals, areas of interest, and more.

Unlock exclusive discounts on a wide range of products and services with your RRC Membership. Enjoy savings that benefit you, your business, and your loved ones.

What’s even better? These valuable discounts are completely complimentary. Explore our partner offers and start saving today!

Prescription Drug Card

In addition to all of the member benefits you receive for belonging to the Council, when you earn and maintain the CRS designation, your benefits grow, and the value of membership increases exponentially.

PHOTOFY

The CRS Designation signifies expertise and achievement in real estate. It offers agents a competitive edge for business growth and continued success.

By earning the CRS Designation, agents acquire credentials and advanced knowledge that earn trust and recognition from clients and peers.

Joining a community of accomplished professionals, CRS Designees embark on a path of lifelong learning and professional development.

As part of our commitment to enhancing your professional toolkit, RRC has teamed up with Photofy, a leading content creation tool. Unlock this exclusive benefit as a CRS Designee and easily create branded images and videos directly from your mobile device. Boost your brand awareness effortlessly with this invaluable resource.

BRANDED MARKETING TOOLS

Discover a range of dynamic branded marketing materials tailored to elevate your brand presence and captivate your audience. From eye-catching graphics to engaging multimedia content, our suite of customizable materials empowers you to effectively communicate your brand message across various platforms. Stay ahead of the curve and leave a lasting impression with our ever-evolving collection of branded marketing assets.

BE CRS PROUD

Earning CRS Designation, you have accomplished an extraordinary achievement. Show the world that you truly stand out in your community by proudly wearing the CRS lapel pin and displaying the CRS Designation certificate. Or, elevate your style by visiting our CRS Branded Merchandise store, supported and fulfilled by Lands’ End.

BOOST YOUR REFERRALS

Enhance your presence with our referral options. Grow your network, attract more clients, and let referrals drive your success.

FIND A CRS

Tap into a network of top-notch real estate professionals. The Find a CRS search tool connects with you skilled agents with the know-how to get the job done right. When you send a referral, rest assured it’s heading to another CRS Designee.

Need a referral on the go? The Find a CRS Mobile app makes it a breeze with a variet of search parameters. Once you’ve found the perfect match, reach out via call, text, or email. Find a CRS is also available on your desktop (find.crs.com).

STAND OUT

THE BEST WAY TO GIVE & RECEIVE REFERRALS

Enhance your visibility and attract more clients with our advertising options. This comprehensive solution includes strategic ad placement in both print directories and online banners, ensuring maximum exposure for your business.

With our targeted approach, you can stand out in your market and capture the attention of potential customers wherever they are. Let us help you amplify your presence and grow your business through effective advertising strategies.

LIFELONG

At RRC, we pride ourselves on delivering top-tier education that stands as the gold standard in the industry. Our comprehensive approach encompasses dynamic live classroom sessions, flexible self-paced eLearning modules, interactive webinars available both live and on-demand, captivating videos, and beyond.

Council members reap the rewards of education that’s not only top-notch but also tailored to address the latest trends and hurdles in the market, empowering them to excel and thrive.

“Being in the business for 35 years can make it difficult to keep up, but RRC provides me the newest and best ideas for being a good agent.”

~ Donna Goings, CRS

“Outstanding educational opportunities, networking and sharing of ideas with professional agents. Relationships that will last a lifetime.”

~ Kim Barnthouse, CRS

“I like being around CRSs and experiencing education offered by RRC keeps us on top of our business plans and helps to make our businesses successful and wellrounded. I have a lot of irons in the fire [and my diverse client-base], and RRC offers education on every area I’m trying to reach, and more.”

~ Tim Hur, CRS

RRC instructors are the best in the industry and are active agents.

Jack Cotton, CRS Gee Dunsten, CRS

Mark Given, CRS

Chandra Hall, CRS Craig Grant

Lee Barrett, CRS Chris Bird

Alex Camelio

Dale Carlton, CRS

Kim Cameron, CRS

Nate Johnson, CRS

Juanita McDowell Gonzalo Mejia, CRS

Kim Knapp, CRS

James Nellis

Addie Owens, CRS

Monica Neubauer, CRS

Mark Porter, CRS Matthew Rathbun, CRS Rich Sands, CRS

Maurice Taylor, CRS Pat Zaby, CRS

Frank Serio, CRS

Michael Selvaggio, CRS

Earning a certification or certificate demonstrates a specialized skill set and confirms you’ve dedicated the time and effort to master competencies in better-assisting clients. Distinguish yourself and earn one or more of the Council’s professional certifications and certificates after completing the curriculum.

The Advanced Residential Buyers’ Agent certificate gives students the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient.

This certification educates agents about the importance, benefits, and applications of Artificial Intelligence (AI) in real estate. It highlights and includes advice on ethical practices including insights into future trends to help professionals maintain a competitive edge.

Dive into blockchain, digital wallets, smart contracts, and real estate tokenization. Discover how DeFi and crypto mortgages are reshaping ownership models. This training equips agents with the skills to thrive in this evolving landscape, offering a competitive edge in a market where innovation is the key to success.

This program is for real estate professionals who want to develop expertise with social media resources and sites that are an essential part of today’s digital marketing mix whether you are promoting your business or properties.

Inside Sales Agents are the key to unlocking up to five times more income for a real estate team than just relying on their standard sphere of influence. In an increasingly virtual world, ISAs can use powerful tools to create a steady sales pipeline.

This certification is for agents looking to hone their skills in the evergrowing luxury home market. The courses included will give real estate agents the knowledge they need to approach the luxury niche, including pricing strategies and more.

Skills like conducting Zoom appointments with buyers and sellers, creating dynamic 360-degree listings, and closing the deal virtually are no longer “like-to-have” skills that clients are looking for from their agents – they are “need-to-have” skills.

This program is for real estate professionals who want to finetune their negotiation skills, with courses that dive deeper into the psychological aspects of negotiations, allowing agents to master negotiations and grow their expertise.

This program is aimed at assisting agents in mastering probate basics to enhance client communication and guidance in home listing or purchase. It emphasizes neutrality through exercises and techniques to prevent potential crises.

From learning the ins and outs of working with investors to establishing yourself as a real estate investor, the classes are designed and packed with resources to help you become a powerhouse quickly.

The Residential Listing Certification helps real estate agents master the art of listing residential properties. The courses provide strategies, tools, and more to help agents enhance and differentiate their listings.

This program helps agents grasp family law basics for better effectiveness with divorce clients. It covers property approaches and emotional navigation, emphasizing objectivity via role-play and technique development.

The Smart Home Certification demonstrates to buyers and sellers that you are dedicated to developing expertise about the technology, privacy issues, and best transition tactics to help with a smart home sale.

Volunteers form the backbone of RRC, whether dedicating a few minutes weekly, an hour monthly, or participating in an annual event. Not only does volunteering contribute to the organization’s success, but it also fosters connections with fellow members, expanding your network and enriching your experience within RRC.

SUBJECT MATTER EXPERT

RRC is always looking for individuals with a deep understanding and expertise in real estate. Opportunities include TRS Magazine, Survey Respondents, Education Contributors, and more.

MENTOR PROGRAM

A one-on-one mentoring experience matched on a multitude of criteria. An opportunity for members to gain inside knowledge in specific areas, build relationships and give back.

SPEAKER/ PRESENTER

Members have several opportunities to hone in on their speaking and presentation skills at yearly events on the national and local level, and virtually.

NATIONAL COMMITTEES & MASTERMIND DIVISIONS

Joining a national committee or mastermind division is a great way to stand out and build your network while also giving back to the organization with your skills and knowledge. Applications are open yearly in June, and each has various eligibility requirements.

National Committees include the Awards Committee, Code of Conduct Committee, Finance Committee, Leadership Development Committee, Regional Vice Presidents Selection Subcommittee, and RRC Representatives on NAR Committees.

Mastermind Divisions include the Education Mastermind Division, Outreach Marketing Mastermind Division, and Regional Mastermind Division.

BOARD OF DIRECTORS

Board of Directors applications open in fall. The process includes submitting a professional resume, signed Affidavit verifying the level of transactions over the past three years, phone interview, reference screening and background check.

STATE LEADERSHIP

RVP COMMITTEE

The Regional Vice Presidents Committee is responsible for coordinating the work of all RVPs. They share ideas and best practices on providing assistance to individual State RRC and Regional RRC networks.

Become a State Leader to get even more involved with your local RRC network.

State Leadership positions include State President, Communications Leaders, Education Leader, Finance Leader, Membership Leader, and Network Director.

Make connections with other like-minded professionals by attending local and national events. Learn new techniques that impact your bottom line and take advantage of unparalleled education and networking opportunities with other CRS Designees.

Held in the spring, Sell-a-bration brings together CRS Designees and RRC members from around the world to build relationships, build new business strategies and obtain the latest resources aimed at professional growth and higher earning potential.

RRC MAY MIDYEAR MEETINGS

Held in May, this event is for members who are involved in the governance of the Council and who volunteer on Committees and Mastermind Divisions. All other members can choose to attend the Open Meetings, Member Update and Welcome Reception.

CRS WEEK

Held in September, CRS Week is our annual event to increase awareness of the value of the CRS Designation. It is an opportunity for CRS Designees to share their experiences with other real estate agents and express how earning the designation transformed their careers.

RRC GOVERNANCE MEETINGS

Held in November, this event is for members who are involved in the governance of the Council and who volunteer on Committees and Mastermind Divisions. All other members are invited to attend the Open Meetings, Member Update, Welcome Reception and Installation of the of our National Officers.

LOCAL EVENTS

Annually, our organization hosts over 250 local events, providing ample opportunities to meet and foster relationships with seasoned agents. These individuals have undergone advanced professional training and showcased remarkable achievements in residential real estate.