What You Missed on Real Estate Real Talk

Season 2, Episode 3

“What Does It Mean to Be a Hero? — Part 1”

There’s a difference between resilience and durability. My first thought was, those are pretty synonymous, right? But when we really start to dig down, we can start to dissect the minute or subtle differences between resilience and durability. For me, durability, besides enduring, is steadfast, right? It’s going to stand. Resilience means you can knock it down, and it will come back. If a tree is resilient, it can lose a branch and regenerate, or you can [step] on the daffodils and the bulb will regenerate. But it might not be the same flower. Durability is steadfastness. The housing market— the American dream of housing—is durable because it lives through. It stands there through the storm.

Season 2, Episode 4

“What Does It Mean to Be a Hero? — Part 2”

Season 2, Episode 5

“Creating Trust in an Era of Misinformation”

We talked about fake news, but what can we do to combat it? The No. 1 thing is to model good behavior. When you’re going out there and sharing on social media—meaning you’re finding other content—[there’s an] importance of original fact-checked data. Proven content that’s coming from your brain and from a trusted source, like RRC, where we have everything you could possibly share in resources for you that are factual and accurate. Share and check; that’s going to be the biggest message.

Brian Copeland, CRS

Season 2, Episode 6

“Is AI Taking Over Real Estate?”

Listen to new episodes and access the entire archive of “Real Estate Real Talk” episodes at CRS.com/realtalk or wherever your favorite podcasts are found.

I didn’t use to be so flexible. I always wanted to cover everything in my [listing] presentation. Well, now that’s no longer the case. I’m bringing everything with me, but I may not cover absolutely everything. I’m watching, seeing their body language, seeing what they’re asking me and determining what I will present to them. And I will say I have become much more successful. My success rate jumped up by 10%. So something’s working there.

We’re constantly looking at technology for our members and our designees. [But] we have to be so cautious about making sure that we don’t cross any boundaries with Fair Housing or anything like that. What if we were using an AI, and they responded back inappropriately? My concern with associates just using [AI] to come up with descriptions and things like that for their properties is if they’re not going back through and really being diligent when they’re checking those descriptions, they could be putting something out there that is not [compliant with] Fair Housing [standards].

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