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The Roanoke Star-Sentinel Community | News | Per spective

5/2/08

Contact us: (540) 400-0990 info@theroanokestar.com

TheRoanokeStar.com

Roanoke police use high tech weaponry

Which track will Roanoke take?

Roanoke rebuild

Photo by Lawson Koeppel

The Roanoke Police Department is phasing in use of this 40 millimeter less-thanlethal impact round.

P2– Community volunteers Saturday helped to rebuild veteran’s homes in the city for what was Christmas in April and is now National Rebuilding Day.

Photo by Stuart Revercomb

Dreamtime on stage P3– Playwright Maura Campbell tackles a real story in ‘Dreamtime’ which will be performed at The Festival of New Works.

R

oanokers head to the polls this Tuesday, May 6 and the choices for city council leadership are as varied as the number of tracks on this Norfolk Southern line in downtown Roanoke. Do the three red lights mean the end of the line for the three incumbents – sending Roanoke in a new direction? Or will some or all make it through

for another four-year journey? Whatever your local politics, it’s important we all play our part in the political process and exercise our hard-earned right and privilege to vote. Polls open at 6 a.m. and close at 7 a.m. Put a reminder on your calendar today! Not sure of where you vote? Call the Roanoke City Registrar (540) 853-2261.

It was just after noon on January 15 when Roanoke City Police officers responded to a call on Melrose Avenue. There they found a female mental patient trying to stab people around her with a knife. The officers directed her to put the weapon down several times, but she refused. Instead of the situation escalating to further violence or a prolonged standoff, a sergeant on the scene utilized one of the department’s less-than-lethal weapons, a pepper ball gun, to hit the suspect in an attempt to end the situation. The call exemplified the department’s attempts to implement technology aimed at resolving conflicts with minimal injury, but it also showed the weapons’ limitations. Even after being exposed to the pepper balls the woman refused to let go of the knife, so one of the sergeants had to wrestle the weapon away from her. > CONTINUED P3: Less-than-lethal

Service provides sense of purpose New weekly paper

Project Faith P9– Faith Christian students, staff and parents gathered for their annual fundraiser and work project at the Rescue Mission’s Jubilee Acres Retreat Center.

Last Saturday hundreds of area youth gathered in Roanoke to participate in Global Youth Service Day, the largest service event in the world. The young people volunteered in 19 different service projects, ranging from painting to landscaping to spending time with senior citizens, with a happiness and joy in their hearts about helping out their community. The volunteers kicked off the various projects at noon and worked diligently until 3 p.m. And though a few showers rolled through the area, the kids were undeterred. “I had a marvelous time getting together with other youth Photo by Matthew Reeves and volunteering in my commu- Family Services of Roanoke Valley led youth volunteers in their nity,” said Maryann Rogers, 15. clean up efforts on the Blue Ridge Parkway. “Even though it rained, it was still noke Valley. them laugh, it helped take their a beautiful day.” The kids share that opinion. minds off of their sickness and Afterwards, everyone gath- Nikole Kinney, 14, who attends put a little hope in their hearts. I ered together for a post-service William Fleming, said, “I like love to make people smile.” celebration at the Virginia Global Youth Service Day Family Services of Roanoke Museum of TransportaService because it is a chance to get Valley served as the lead agency tion, where the kids shared to know people and help for GYSD in Virginia. Global an abundance of pizza and out your community.” Youth Service Day was sponsodas, a few laughs, and plenty of Steadman Soles, 13, agreed. “It sored by State Farm Companies, memories from their day. felt really good to help out.” Oakey’s Funeral Service and The benefits of service projects Perhaps most important on the Crematory, Virginia Building such as the ones undertaken on afternoon was the opportunity Services of Roanoke, and the GYSD go far beyond helping the for some of the youth to spend Virginia Museum of Transportacommunity. time with those in need. tion. Family Services of Roanoke “Volunteering gives kids a feel“I got to help out in pediatrics Valley is a private, not-for profit ing of value within the commu- and I loved it,” said Jamelia Ford, organization that provides critinity, which is very empowering,” 16. “I like to help other people, cal human services to Roanoke said Stephanie Koehler, Director and I really liked this project Valley residents. of Development and Communi- because when we came in and By Matthew Reeves cations at Family Service of Roa- played with those kids and made matt@theroanokestar.com

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WahooWah P13– Virginia football coach Al Groh revs-up the Cavalier faithful at the UVA Athletics Association meeting Tuesday.

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off to a strong start We would like to thank all our readers, subscribers and advertisers for your support over the last six months. Your willingness to jump in and get behind this effort to create a new, unbiased and totally local news source for the Roanoke Valley has enabled us to reach this six month milestone in good health and growing weekly. Perhaps the best news we can share is that the paper is a hit! People all over the valley and from all walks of life continue to tell us how “happy / thrilled / excited” they are to have the StarSentinel in circulation and subscriptions continue to arrive with positive notes of support. On the advertising side, we have been extremely fortunate to have several key companies come on board and the power of advertising into the demographic we reach every week has been fantastic. Advertisers in the RSS have: • Canceled their ad because they couldn’t handle all the calls • “Purchased a new truck to handle additional deliveries” • “Had over 50 people come through an open house advertised only with us” • “Sold 2.5 times the average number of cars over a weekend.” We knew our distribution / demographic matrix was going to work well, but even we have been surprised by the level of success our direct mail model has en-

joyed. The biggest challenge now is simply getting the word out that we are not only the most cost effective print media advertising vehicle in Roanoke, but the one that generates the best results as well! To that end we need your help. If you like what you’ve been seeing these past six months please encourage your neighbors and friends to pick up a copy (or give them yours!) and give us a read. If you or someone you know is responsible for marketing a business or service please do the same and direct them to www. theroanokestar.com where they can download a rate card and get contact information. Strong subscription and advertising support are both essential to our success. Our goal at the Roanoke StarSentinel is to become the very best positive and informative community newspaper we can be - but we can’t do it alone. If such a publication is, as it has been said, a “public trust,” then we need your’s as we seek to bring positive balanced reporting and equal editorial opportunity to your doorstep week after week. We welcome your suggestions and feedback and offer our hearty thanks for your ongoing support! Stuart Revercomb, Publisher Lawson Koeppel, Editor


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