SELLERS GUIDE
Determining Your Needs
Meet The Team
Marketing Your Home
Keller Williams Connection
The Listing Process Explained
MOTIVATION
Why have you decided to sell your home?
TIMING
Are you flexible in timing or are we working towards closing within a certain time frame?
PRICING
Are you leveraged with a mortgage(s) on the property?
DECISION MAKING
Will anyone lese (family member, financial advisor) be involved?
COMMUNICATION
How often would you like updates, and what is the best way to contact you?
PERSONAL PROPERTY
Are you planning to include any personal property in the sale?
CONDITION OF HOME Any problems with the home or property that will need to be addressed and/or disclosed?
RELOCATION
Can we assist you in purchasing a new home or moving to a new area?
CONCERNS
Are there any general concerns you would like to discuss?
“A TEAM ALWAYS OUT PERFORMS AN INDIVIDUAL” When you hire The Heather Roxburgh Group, you will have a dedicated team by your side throughout the entire process!
REDEFINING SERVICE IN REAL ESTATE
Selling a home in today’s market can be challenging- The Heather Roxburgh Group understands that. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to successfully sell your home. There are many components to a successful real estate transaction; you can count on us to be there through every step of the process to make sure that no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Heather Roxburgh Group has the right tools to successfully sell your home. If you’re serious about selling, we’re serious about getting the job done! Now more than ever, who you work with matters!
Heather Roxburgh Owner and Listing Specialist
Chris Randle
Madison Opfar
Buyer Specialist
Buyer Specialist
Buyer Specialist
Brooke Martinez
Aubrey McCauley
Amanda Pierce
Jenn Bain
Buyer Specialist
Listings and Marketing
Buyers and Operations
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Staging has been proven to sell a home for more money in less time. We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.
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We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
Research indicates that over 90% of homebuyers ranked photography as one of the most important features when searching for a home online.
We utilize high quality photography to create an extraordinary presentation of your home. Our photography showcases the details and ambiance of your home and the surrounding amenities.
The same photography is used in our print campaign of brochures, postcards, and marketing initiatives.
Custom high-definition video walk-throughs can illuminate your home’s best features and allow buyers to really feel at home, even before they step foot inside your house. It gives the buyer a different perspective of your home, it’s layout and the floorplan.
TAKING OPEN HOUSES BEYOND THE BASICS ď ˝
Holding an open house is serious business. Below is a chart that shows you exactly how we can maximize open houses to sell your property.
A SIGN OF DISTINCTION
Sign: Our distinctive yard sign and post will show that your home is professionally represented. With our clean branding, nothing will detract from your homes curb appeal. It will attract the attention of interested buyers.
Sign Rider: A rider is another way we empower buyers to get the information they need about your property 24/7. It features the message “text for info” so buyers can get information instantly.
We create an attractive, photo heavy brochure of your home that buyers can take with them after they tour your property.
We include a detailed description of your home and, a “special features list” that highlights the upgrades and amenities that your home has to offer.
Most people are visual in nature, so this is a great way to remind them of your home so that it stays at the top of their prospect list.
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We will create a customized direct mail campaign presenting your home to a targeted database that includes potential buyers, top agents in the market, and the area surrounding your home.
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With our high gloss, heavy card stock direct mail campaign, we ensure your home is presented with a rich custom feel that attracts attention to your home’s unique features and value.
WE DON’T JUST LIST YOUR HOME, WE LAUNCH YOUR HOME
Every home has its own unique personality, lifestyle, and amenities. Our marketing plan will highlight every detail of your home so that it gets the attention it deserves.
Our strategy will position your home to the widest audience of qualified buyers, creating maximum exposure and the highest possible return.
YOUR LISTING
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Social media is one of the most powerful sources of marketing available with billions of active users. Worldwide, 1 in 6 minutes spent online is spent on Facebook. More than half of all adults use social media daily, and Baby Boomers are the fastest-growing group of social media users.
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We’ve worked hard to build an active, engaged audience on social media platforms. We use this as another tool to present properties to a wide and expanding network of potential buyers and agents.
REACHING THE MOST PRODUCTIVE AGENTS IN THE SALT LAKE AREA
Announcing your home to the Real Estate Agent community is an essential tool in our marketing strategy.
We utilize email with professional photography to ensure that all agents in the area are notified with the details of your home, and emailing on a monthly basis keeps your home front and center to the most productive agents in the Salt Lake area.
Some neighborhoods have Broker Tours. If there is a tour in your neighborhood, we will be on it to present your home.
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We send out a customized newsletter featuring your home to a large pool of prospective home buyers, sellers, business vendors and realtors. This is a great tool for getting your home noticed.
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Heather is part of a national network of Agents that assist each other throughout the United States, Canada and Mexico
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Buyers that are looking for a home outside of their current states are commonly referred to our team. We are able to relocate them to Utah and pair them with listings we are actively marketing.
CUSTOM WEBSITE
In the ever growing digital age, over 90% of home buyers begin their search online. Our website showcases your property, the area amenities and lifestyle.
Our site features full MLS search capabilities, professional photography and easy navigation with search options such as neighborhood, lifestyle, size and much more.
MOBILE FRIENDLY SEARCH OPTIMIZATION
We have a state of the art mobile App designed to fit any screen. It provides consumers with the most advanced technology to search and view properties by address, zip code, city, state, or by GPS location.
The App provides mapping and directions to the properties and neighborhoods they are interested in.
When they are ready to view a property, the App allows the consumer to connect directly with our Buyer Specialists to schedule an appointment to preview the home.
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We offer a "white pages" of local vendors in the area that buyers and sellers encouraged to contact if they require a service.
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The tradesmen in our referral network have been personally verified by our team and/or past buyers and sellers.
KELLER WILLIAMS IS NOT YOUR TRADITIONAL REAL ESTATE COMPANY. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. TECHNOLOGY
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.
TEAMWORK
Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
KNOWLEDGE
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
RELIABILITY
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
TRACK RECORD
I’m proud to work with the largest real estate franchise in the World by agent count. It’s proof that when you offer a superior level service, the word spreads fast.
KELLER WILLIAMS IS THE LARGEST REAL ESTATE COMPANY IN THE WORLD.
PREPARE YOUR HOME
Complete any staging or home improvement needs Create all documents and marketing materials for listing launch
MARKET YOUR HOME
Once published as an active listing, our team will oversee all marketing initiatives Coordinate with the showing service to outline any showing needs during the listing period Utilize an electronic lockbox to facilitate ease of showings and security Communicate daily feedback obtained from Realtors and buyers that previewed the home Follow-up with interested Realtors and buyers to answer any questions they may have Provide Biweekly Marketing Reports that contain up to date statistics on activity Ensure that the home stays relevant in online search results by frequently updating the listing Monitor listing and sales activities in the area to maintain a competitive position in the marketplace Connect Buyer Specialists with interested buyers to show the home
REVIEW & ACCEPT AN OFFER
Negotiate an acceptable offer that meets the goals of the sellers Go Under Contract!
EXECUTE AND PROCESS ALL DOCUMENTS AND DEADLINES
Coordinate between listing agent, buyer’s agent, sellers and buyers Communicate with lender and title companies Act as an advocate and liaison for the seller throughout the entire under contract process Assist in setting up and relaying inspection information Assist in setting up and relaying appraisal information
CLOSE ON THE SALE OF HOME
Schedule closing and key exchange with all parties Track and send final HUDs for seller tax purposes in the upcoming year
PREPARE TO MOVE
Ensure that seller has all pertinent information regarding new living situation
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We pride ourselves on exceptional communication throughout the selling process
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We will give you honest feedback received from prospective buyers and agents regarding your home. This will allow us to make any needed changes to our home selling strategy.
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Biweekly reports are provided throughout the transaction to ensure that our communication is statistically supported and information driven.
A Comparative Market Analysis is the strongest tool we use to estimate the market value of your home. Through the use of the Multiple Listing Service (MLS), we review “Like Kind” properties to prepare a report that assists us in determining an attractive yet realistic asking price for your home.
A Comparative Market analysis highlights similar homes in your area that are:
ACTIVE LISTINGS - Homes that are currently competing with yours for the attention of buyers. We can see what comparable asking prices are, but remember these homes have not yet received an acceptable offer. UNDER CONTRACT - Homes that have received and accepted an offer. This can be a good indication of a realistic pricing. SOLD - Looking at prices paid for recently sold homes provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home. EXPIRED - Homes that have gone through the duration of a listing period, but failed to sell. Many factors could be responsible such as lack of marketing or the home’s condition, but most often it is simply because the home was priced too high.
CORRECTLY PRICED PROPERTIES ATTRACT BUYERS
The introduction of a new property to the market fosters a high level of interest and showings in the first few weeks.
If your asking price is close to the estimated market value, buyers recognize the value and will respond with better offers.
If your home is overpriced it will linger on the market for months as buyers wait for the price to be reduced, and often close below what the property would have sold for if it was properly priced in the beginning.
MY CANCELLATION POLICY
I’m so confident that our real estate system will work for you, that I guarantee you the right to cancel our listing agreement at any time prior to accepting an offer to purchase your home, with no penalties or obligations, if you feel my service doesn’t live up to my promise.
CANCELLATION GUARANTEE
Entering into a listing agreement with a real estate agent can be a risky business. Every sale representative will promise the world when it comes to effectively marketing your home, but how many of them can back that up with solid performance? According to a recent survey, 72% of home sellers were dissatisfied with the performance of their agent, even if that agent had sold their property. However, most listing agreements lock you into long-term commitments and lengthy broker protection periods with heavy cancellation fees. In other words, it’s an agreement your agent can get out of, but you can’t. I’m offering you a way to list your home that is totally risk-free. Success in real estate is selling houses fast and for top dollar. I’m confident that I can do this for you because our team has already helped over 2,000 families just like yours to get their home sold. My pledge is to provide you with the highest level of service in the real estate industry, and my commitment to this pledge is 100%. Your right is to evaluate whether I live up to this standard, and to cancel your listing agreement with me at any point, with no penalties or obligation, if I fail to deliver the service I promised.
Client Appreciation Events
Exclusive Valentine Event
Easter Egg Hunt
Summer BBQ
Pumpkin Patch
Thanksgiving Pie Party
Public Educational Series
For more reviews find us online!
At first we were a little uncertain because Heather works with a lot of clients so we worried that we might not get the attention we needed and were afraid we would get passed around to others who wouldn’t be familiar with situation. However, that was never the case. Heather accommodated our crazy schedule with no hesitation. She was always accessible and responsive. Her team is wonderful and friendly - Collin, Jenn, Aubrey, Amanda - They know what they are doing and they do it well. We were always taken care of. We appreciate their follow through and constant communication. We believe Heather really cares about her clients and is very thoughtful and mindful of their needs. We will continue to keep in touch with The Heather Roxburgh Group because the service goes beyond just buying and selling house. Heather has an amazing network and offers great advice. And not to mention, she throws fun parties. THANK YOU FOR EVERYTHING!
The communication with the team to my wife and I was so great! We Sold our house and bought a new one in no time at all! Didn't seem possible at first, but The Roxburgh Group made everything so easy for us!
Heather is an absolute expert at what she does and has an amazing team to back her up, love Amanda and Aubrey too. My experience selling my home was flawless from beginning to end. I know that because I used Heather I sold my house in a record 4 days and for the highest price also. Can't wait to buy something in the future with Heather and her team!
I can't even put into words how amazing this team is! They kept me updated on a regular basis, they were available and responsive every time I needed something and were on top of every little detail! I will defiantly use Heather again and appreciate everything her and her team did to make selling my home a positive experience.
Everything has been stellar. Heather knows the market so well and was right on in her suggestions, opinions, etc. Everyone in the office was friendly, professional, and communicated well. You thought of everything!
I can't say enough good about Heather's drive, professionalism, and follow through. From our very first contact as we began to explore which realtor to work with to our flawless closing, Heather and her team were accessible and responsive. Heather provided us with intelligent market research that gave us data-driven confidence to price our home more aggressively than I would have imagined. She put together a smart and attractive marketing plan so that even in the dead of winter we had buyers competing up the price on our home within mere days of appearing on the market. She then helped us carefully evaluate each offer so that after acceptance we were able to move from contract to close quickly. Throughout the entire process, Heather and her team kept us well informed about how things were progressing. Although Heather is driven and competitive, she is a very straight shooter. She doesn't succeed through flattery or hype. She wins because of her refreshing blend of integrity, honesty and charm. Because of frequent job related relocations, we have worked with many fine realtors in our lifetime. I can honestly say that Heather stands out among that group as the best in class. I recommend her services without reservation.
The Heather Roxburgh Group’s list to sales price ratio is 99%.
The team is able to sell a home every 2 days, faster than the average in our market.
Area Knowledge - In 2016 our team helped 165 families buy or sell a home.
Experience – The Heather Roxburgh Group has over 20 years of combined experience in the Real Estate Industry. We have consistently ranked nationally as one of the top teams to work with in Utah for the past eleven years.
Referrals - 88% of our business comes from past clients and sphere of influence referrals, Clients want to rehire us because of our professionalism and superior customer service. They refer their family, friends, and co-workers to us for all of their real estate needs.
2017
THANK YOU! The highest compliment I can receive is the referral of your friends, family and business associates.