media kit
Rollins College student Media
2023/2024
ROLLINS DEMOGRAPHICS
DEMOGRAPHICS
2,238
Undergraduate students in the College of Liberal Studies
321
446
Undergraduate students in the Hamilton Holt School evening program
654
Graduate students in Hamilton Holt School and Crummer Graduate School of Business
Faculty and staff members
Information found in the Fall 2022 Rollins Fact Brochure
the best in basement radio and voice
$8 heard all over central florida
$5
30 sec 15 sec / /
Supporting WPRK helps the station remain student-run, sustaining our peer-education model and providing a learning lab for leadership and managment. Students learn about all aspects of media through serving their community and programming a 24-hour live radio station that informs, entertains, and enlightens.
of rollins college
What is Underwriting?
Underwriting is on-air thanks to the individuals, organizations, and businesses who donate funds to WPRK. Our underwriters help pay the cost of program production and station upkeep, and we thank them at the top of each hour.
Example Message
“Support for WPRK comes from Orlando Weekly. Orlando Weekly is Orlando’s alternative newspaper that covers music, arts, theatre and special events. The print edition of Orlando Weekly is available at more than eleven-hundred locations in Central Florida. Electronic editions of Orlando Weekly can be found through its Facebook page, the Orlando Weekly iPad app, or at orlandoweekly.com”
Differences between COMMERCIAL Advertising ON OTHER STATIONS and Underwriting AnnouncementS ON WPRK
1. Qualitiative or comparative language. Ex.: “The freshest ingredients in the world,” “convenience like no other store around.”
2. Price information and discounts
Ex.: “Less than $10 per month,” “free estimates,” “20% off of everything this week,” “students admitted free.”
3. Calls to Action
Ex.: “Stop by one of our four locations,” “Be sure to try one of our signature deserts,” “Visit our web site today.”
4. Inducements to sell, rent or lease Ex.: “It’s hot outside! Time for ice cream.”
The Sandspur sends its weekly newsletter to over 3,500 campus email addresses, comprising students, faculty, and staff.
Advertising policies:
The Sandspur reserves the right to:
• Reject advertising that is considered objectionable.
• Print “Advertisement” above any advertisement that closely resembles editorial content.
• Make every effort to accommodate ad position requests.
• Not be liable for errors in advertisements, but if at fault, will compensate with additional advertising. It is the advertiser’s responsibility to make claims for adjustments to ads by two business days prior to the date of publication.
Please visit thesandspur.org/advertising for a complete list of policies.
August 21*
September 1, 8, 15, 22, 29
October 6, 13, 20, 27
November 3**, 10, 17
December 1
January 26
February 2, 9, 16, 23
March 1, 8, 22***, 29
April 5, 12, 19, 26
2023-24 Newsletter
Sandspur
Dates
* Welcome back print issue ** Family Weekend print issue *** Alumni Weekend print issue
PRINT AD SIZES
Ask about custom sizes, bulk discounts, and inserts
Ad Size Print Option Campus Client Local Business National Firm Full Page 10”W x 13”H Color $425 $500 $860 B/W $295 $375 $730 Half Page 10”W x 6.5”H Color $210 $250 $430 B/W $145 $190 $365 Quarter Page 4”W x 6.5”H Color $110 $125 $195 B/W $60 $75 $145 Eighth Page 4”W x 4”H Color $85 $95 $140 B/W $35 $45 $90
From left to right: Full page color, half page color, quarter page color, eighth page black and white.
Sandspur Weekly
Email Blasts
Digital Ads
$50/week for top placement, $35/week for bottom placement. Sent to over 3,500 email addresses of Rollins students, faculty, and staff.
Print Placement Size (width x height) Price Full Page 8.25”W x 10.75”H (plus 1/8” for full bleed) $250 Half Page (horizontal) 8”W x 5.5”H $140 Half Page (vertical) 3.625”W x 9.75”H $140 Quarter Page 4”W x 5.75”H $90 Eighth Page 4”W x 2.85”H $60 1/2 PAGE HORIZONTAL 1/4 PAGE 1/4 PAGE 1/2
VERTICAL 1/8 PAGE 1/8 PAGE 1/8 PAGE 1/8 PAGE
PAGE
Rollins student Media 1000 Holt Avenue #2745 Winter Park, FL 32789 studentMedia@rollins.edu