CELLARMASTER’S NOTE
The dilemma & dramas of drams in demand… O
ne subject or conversation topic that instantly gets most whisky enthusiasts energised is the (seemingly) outrageously cheap prices that rare or old whisky sold for just 15-20 years ago. Indeed, if you can track down bottling lists, sales catalogues, or advertisements from the early 2000’s, you’ll be amazed at how relatively little we were paying for old Macallans, rare Port Ellens and Broras, collectible Springbanks, and pretty much any Japanese whisky. Even if you take a generous 3% per annum for CPI and apply it with a nod to the Australian dollar’s exchange rate, inflation, and a host of other tangible, influencing parameters, you won’t even get close to the ridiculous, exponential price increases that have occurred over the last 10 years. 7
