THE WIDE WORLD OF SPORTS BY MATT BAILEY
N
o, I’m not really into “sportsball”. I don’t strictly follow any AFL team. I never supported a rugby team. Sure, the Boxing Day cricket test is a fun sunny day in the calendar, and I love following the F1 racing, and the Australian Open in tennis. Cricket, F1, Tennis. Three very different codes of sports. If I was making a comparison to whisky, that might be like saying Aussie whisky, Scotch whisky, American whisky.
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But yes, I’m making a comparison to sports. Who would have thought that would ever happen, really? I’m going somewhere with this, just trust me. Just recently I was interviewed for an MBA thesis publication, and most of the questions were around the challenges within the whisky industry, and some of the opportunities that may lie ahead for those wishing to get into the trade. This really set my cogs turning as I love helping people get into the trade, and love mentoring wherever I get the
