p ubl
is h
ciet y
ht e sheaf ing so
2015.2016 MEDIA KIT & RATE C ARD
THESHEAF
UNIVERSITYof SASKATCHEWAN ROOM 108 MEMORIAL UNION BUILDING, SASKATOON, SK S7N 5B2
306•966•8688
ads@thesheaf.com thesheaf.com
2014-2015 Publishing Schedule 2015 - 2016 Publishing Schedule May 2015 S
3
M
4
T
5
W
6
T
7
June 2015 F
S
1
2
8
9
S
7
August 2015
July 2015
M
T
W
T
F
S
1
2
3
4
5
6
8
9
10 11 12 13
S
5
M
6
T
7
W
T
F
S
S
M
T
W
T
F
S
1
2
3
4
8
9
10 11
2
3
10 11 12 13 14 15
1 4
5
6
7
8
10 11 12 13 14 15 16
14 15 16 17 18 19 20
12 13 14 15 16 17 18
9
17 18 19 20 21 22 23
21 22 23 24 25 26 27
19 20 21 22 23 24 25
16 17 18 19 20 21 22
24 25 26 27 28 29 30
28 29 30
26 27 28 29 30 31
23 24 25 26 28 27 28 29
31
Spring classes begin May 6
Summer classes begin June 25
Canada Day July 1 (University closed)
October 2015
November 2015
September 2015 S
6
M
7
T
W
T
F
S
1
2
3
4
5
8
9 10 11 12
S
4
M
5
T
6
W
7
30 31
SK Day Aug 3 (University closed)
December 2015
T
F
S
S
M
T
W
T
F
S
1
2
3
1
2
3
4
5
6
7
8
9
10
8
9
10 11 12 13 14
S
6
M
7
T
W
T
F
S
1
2
3
4
5
8
9 10 11 12
13 14 15 16 17 18 19
11 12 13 14 15 16 17
15 16 17 18 19 20 21
13 14 15 16 17 18 19
20 21 22 23 24 25 26
18 19 20 21 22 23 24
22 23 24 25 26 27 28
20 21 22 23 24 25 26
27 28 29 30
25 26 27 28 29 30 31
29 30
27 28 29 30 31
Classes begin September 3
Thanksgiving October 12 (University closed)
January 2016 S
3
M
4
T
5
W
6
T
7
February 2016
F
S
1
2
8
9
S
7
Last day of classes December 8
Fall mid-term break Nov 9-13
March 2016
M
T
W
T
F
S
1
2
3
4
5
6
8
9
10 11 12 13
S
6
M
7
April 2016
T
W
T
F
S
1
2
3
4
5
8
9 10 11 12
S
3
M
4
T
5
W
6
T
7
F
S
1
2
8
9
10 11 12 13 14 15 16
14 15 16 17 18 19 20
13 14 15 16 17 18 19
10 11 12 13 14 15 16
17 18 19 20 21 22 23
21 22 23 24 25 26 27
20 21 22 23 24 25 26
17 18 19 20 21 22 23
24 25 26 27 28 29 30
28 29
27 28 29 30 31
24 25 26 27 28 29 30
31
Classes begin January 5
Winter mid-term break Nov 9-13
Good Friday March 25 (University closed)
Last day of classes April 7
BOOKING & MATERIAL DEADLINE: Friday at 11a.m. prior to the publication date
SIZES ARE IN W” X H” FORMAT • SIZES ARE IN INCHES
p ubl
The Sheaf is the University of Saskatchewan’s independent student newspaper. Established in 1912, The Sheaf is published Thursdays during the fall and winter semesters.
is h
ciet y
2015/2016 Print Products
the sheaf ing so
CONTACT US Shantelle Hrytsak Advertising & Business Manager p. 306.966.8688 e. ads@thesheaf.com The Sheaf Publishing Society Room 108 MUB, 93 Campus Drive Saskatoon, SK S7N 5B2
$45 1.85 x 3.25
$85 1.85 x 6.75
$85 3.9 x 3.25
$150 3.9 x 6.75
$145 6 x 3.25
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $15
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $15
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $15
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $30
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $25
BEFORE YOU BEGIN • All rates are black and white, per issue and do not include GST • All ads must be 1.85, 3.9, 6, 8 or 10 inches in width. Non-standard sizes will be charged $7.75 per square inch • The Sheaf does not accept any form of inserted media (flyers, handbills, third-party publications etc.)
$195 6 x 4.5
$250 5 x 6.75
$290 6x9
$310 8 x 3.25
$360 $360 8.5 6.75 8 x x6.75
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $40
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $100
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $125
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $30
ADD ADDONS ONS SPOT SPOTCOLOUR COLOUR $40 $25 FULL FULLCOLOUR COLOUR $100 $50 PAGE PAGE33 $75 $75
COLOUR OPTIONS & PREFERRED POSITIONING Rates for colour are listed below and are charged in addition to the standard price. The Sheaf now offers preferred positioning on the front cover and on page 3 for most ad sizes. The rates for these preferred positioning locations are listed below and are in addition to the standard ad price.
SMALL BANNER
MEDIUM BANNER
LARGE BANNER
HALF PAGE
FULL PAGE
$140 10 x 2
$210 10 x 3
$270 10 x 4
$410 10 x 6.75
$700 10 x 13.5
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $40 FRONT COVER $120
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $40 FRONT COVER $120
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $40 FRONT COVER $120
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 $150 FRONT COVER N/A
ADD ONS SPOT COLOUR $25 FULL COLOUR $50 PAGE 3 N/A FRONT COVER N/A
QUICK FACTS
In 2012/2013 there were over 20,000 undergraduate students at the U of S.
The Sheaf was established in 1912.
CIRCULATION PER ISSUE
4,000 6,000 TO
2015-2016 Online Advertising
Online at
THESHEAF.COM IS AN ESSENTIAL PART OF THE NEWSPAPER
THESHEAF.COM
WITH A PAPER ONCE A WEEK THE WEBSITE IS USED TO SUPPLEMENT PRINT ISSUES Exclusive content and up to the minute news, the Sheaf online is a great way to promote your organization
// WEEKLY, OUR WEBSITE RECEIVES 4,600 VISITS WITH 3,200 BEING INDIVIDUAL VISITORS.
// OVER 30,000 HITS A MONTH! // THE SHEAF HAS BEEN ONLINE SINCE 2000 AND OUR WEB TRAFFIC HAS INCREASED EVERY YEAR
Let’s talk
Ads
This past year the website has seen a large increase in traffic with nearly 20,000 visitors a month. To continue our growth over the summer we will be redesigning the website to make it far more interactive and enjoyable. Web advertising rotates on a five-way basis with every new page view or refresh. When booking the space, you can purchase just one, some, or all of the five spots. Web ads are an ideal opportunity to sell your brand name to readers. Ads can link to your company’s website, and are the best used to promote special events and coupon deals in order to ensure the most clicks. * STATS FROM 2012/2013
online ads 1
$225/WK • 728X90 PIXELS
There are three ad types available: <
<
TOP BANNER Displayed horizontally on all pages across the top of the page.
thesheaf.com
1 2
TOP BOX $175/WK • 300X250 PIXELS
2
Displayed on all pages in the right column.
3
BOTTOM BOX $125/WK • 300X250 PIXELS Displayed on all pages in the right column
3
2
+
3
SKYSCRAPER $300/WK • 160X600 PIXELS Displayed on all pages in the right column
2015-2016 Ad Information
p ubl
is h
Ad Booking publication date. Should you request any changes to the order after the deadline that would reduce the cost, the Sheaf reserves the right to charge the originally quoted price. Cancellations and changes may be requested prior to the deadline. Should you wish to cancel after the deadline, The Sheaf reserves the right to charge the quoted price of the order.
ciet y
the sheaf ing so
not-for-pro t
CONTACT US Shantelle Hrytsak Advertising & Business Manager p. 306.966.8688 e. ads@thesheaf.com The Sheaf Publishing Society Room 108 MUB, 93 Campus Drive Saskatoon, SK S7N 5B2
CONTACT THEM
Ad Artwork
Visa and MasterCard accepted.
Ad copy deadline is noon Friday - it is preferred if ad copy could be submitted as early as possible.
Companies wishing to advertise in multiple student newspapers across Canada should contact FREE Media:
Late artwork will not be accepted. Finished artwork must be formatted in an acceptable digital format (PDF, EPS, or PNG). Basic ad design services are included in any order, up to a maximum of one hour. If additional design time is required to complete the artwork, charges are billed at $35 per hour, at a minimum of one hour. The Sheaf will notify you if any additional design time is necessary.
advertising@free-media.ca 780.421.1000 // AVERAGE READERSHIP Visit them online at www.free-media.ca
The Sheaf reserves the right to refuse any advertising copy submitted.
Ad Bill Billin ing g
QUICK FACTS
Globe and Mail Editorial Cartoonist Brian Gable got his start at The Sheaf.
New accounts may be required to pay in advance if credit is not established. Accounts 30 days overdue will be charged interest 2% per month. Invoices are due net 30 days from their date of issue. The Sheaf shall not be liable for slight changes or typographic errors that do not lessen the clarity of an advertisement. The Sheaf’s liability for any other errors or omissions shall be strictly limited to correction and republication in any subsequent issue, or the refund of any monies paid. Visa and MasterCard accepted.
Sheaf’ a real newspaper and any who are interested in journalism some value. –University of Saskatchewan Handbook 1921-22, p. 25.
Terms and prices subject to change.