OUR LOGO
Our logo is our flag. It represents us. Using the logo consistently (and correctly) will help ensure we are perceived as a trustworthy and respectable nonprofit organization. It also helps to build brand awareness, so that our logo is more likely to be recognized easily.
A logo cannot communicate all by itself. Therefore, we encourage the use of photography in conjunction with our logo. Place our logo with plenty of free space, ensuring contrast.
Try to avoid the need to use a reversed version of the logo.
One way to achieve this is to use the logo on top of a white “tab” graphic (as shown below). This is the approved treatment if placing the logo over a dark background or photo that obstructs the logo. However, it may be used reversed on an approved brand color (not all colors in the palette are acceptable for this treatment).
Our logo consists of three components: CompTIA wordmark, Spark wordmark, and our mark (spark graphic symbol).
Tab background opacity set to 95%
Safe Zone
Maintain a minimum clear zone on all sides of our logo equal to the height of the letter K in the wordmark.
Don’t place the logo over imagery unless it has enough white space, or white space is created by a screened graphic, a gradient, or an overlay.
Restrictions on Logo Usage
Minimum Size
When printed, the logo should never appear smaller than 1.25" in width.
Don’t change the logo typeface
Don’t outline the logo
Don’t add a stroke to the logo
Don’t crop or obstruct the logo
Don’t separate components of the logo
Don’t rotate the logo
Don’t change the color of the logo
Don’t alter or skew the logo
spark (noun) our brand symbol spark (verb) to ignite interest; to set off in a burst of activity; to respond with enthusiasm
Our spark symbol represents the energy, focus and power of our organization — illustrating how our spark “powers” all of the programs that work toward achieving our mission. Therefore, this symbol (logomark) should be used as the symbol for all programs operating within the organization, with no variations or competing symbols.
The spark should always appear in our brand’s call-to-action (CTA) orange and never in any other color. Do not alter or rotate the spark symbol. Do not overuse the symbol (which dilutes its effectiveness).
[NOTE and question for Larissa: maybe include a page the mirrors the 80/20 rule that they have in the CompTIA brand guide?]
Restrictions on Spark Symbol Usage
(All of the restrictions outlined relative to the full lockup on the previous page/screen apply to the usage of the Spark symbol.)
OUR BRAND COLORS THE MEANING BEHIND OUR COLORS
BLUE: POSITIVITY & IMPROVEMENT
Blue is the most chosen “favorite color” and, more specifically, bright blues remind us of blue skies, happiness and improvement. Sky blue is often associated with positive future states (“blue skies ahead”).
NAVY: TRUST & RELIABILITY
Navy blues inspire ideas of loyalty, confidence, security/safety and reliable leadership.
ORANGE: ENERGY & INNOVATION
Orange conveys energy and innovation (like how a “spark” ignites interest and provides power). Orange also is often associated with youthfulness.
GREEN: GREEN MEANS GO
Green means go. It evokes feelings of something being new and fresh. Brighter lime greens are also associated with youthfulness.
COLOR VALUES
spark blue PMS 313C
0/163/207
#00A3CF
100/0/11/6
pen navy
2025C
0/79/113
#004F71
100/19/0/56
CompTIA red*
PMS 186C
RGB 200/16/46
HEX #c8102e
CMYK 0/100/80/5
*CompTIA red only appears in the logo; not to be used elsewhere
spark orange
PMS 1585C
RGB 255/106/20
HEX #FF6A14
CMYK 0/66/99/0
pencil gray PMS 5487C
100/115/126
#64737E
18/2/0/62 midnight
PMS 7546C
RGB 37/55/70
HEX #253746 CMYK 88/57/27/65
highlighter green PMS 382C RGB 196/214/0
#C4D600
CMYK 22/0/100/0
Pencil gray and ink pen navy should be used for the “hand-drawn” elements (see that section).
Highlighter green can be used creatively to “highlight” text that should stand out to the reader. It can also be used on top of the ink pen navy. These two colors are designed to work well together, particularly with infographics and iconography.
Our primary brand color is spark blue which should be used as liberally as possible to achieve a consistent brand look. This is the only color in the palette that should be used in large blocks of color.
The spark orange is our call-to-action (CTA) color. The only acceptable use of this color, besides the spark symbol, is when highlighting a CTA (such as by circling it or “drawing” an orange arrow to highlight it). Orange should never be used for text of any kind.
To expand the available colors for graphic design, while retaining consistency, some of our brand colors may be screened to specific percentages. These are the allowed tints. Note that spark orange and ink pen navy should never be screened.
RGB 127/209/231
HEX #7fd1e7
CMYK 50/0/5/3
RGB 108/122/142
HEX #6C7A8E
CMYK 44/29/13/33
RGB 231/236/154
HEX #E7EC9A
CMYK 11/0/50/0
RGB 191/232/243
HEX #BFE8F3
CMYK 25/0/3/2
RGB 168/177/191
HEX #A8B1BF
CMYK 22/14/7/16
RGB 241/244/203
HEX #F1F4CB
CMYK 5/0/25/0
RGB 229/246/250
HEX #e5f6fa
CMYK 10/0/1/1
RGB 37/55/70
HEX #D9DCE3
CMYK 9/6/3/7
RGB 248/250/232
HEX #F8FAE8
CMYK 2/0/10/0
OUR TYPE
APPROVED FONT FAMILIES
Gotham Book
Gotham Book Italic
Gotham Medium
Gotham Medium Italic
Gotham Bold
Gotham Bold Italic
Gotham Book
Gotham Medium
Gotham Narrow Medium
Gotham Narrow Book Italic
Gotham Book Italic
Gotham Narrow Medium
Gotham Medium Italic
Gotham Narrow Medium Italic
Gotham Medium
Gotham Bold
Gotham Narrow Bold
Gotham Medium Italic
Gotham Bold Italic
Gotham Narrow Bold Italic
Gotham Bold
Gotham Black
Gotham Narrow Black
Gotham Bold Italic
Gotham Narrow Black Italic
Gotham Black Italic
Gotham Narrow Bold
Gotham Narrow Medium
Gotham Narrow Bold Italic
Gotham Narrow Medium Italic
Gotham Narrow Black
Gotham Narrow Bold
Gotham Narrow Black Italic
Gotham Narrow Bold Italic
Gotham Narrow Ultra
Gotham Narrow Black
Gotham Narrow Ultra Italic
Gotham Narrow Black Italic
Gotham Black
Gotham Black
Gotham Narrow Ultra
Gotham Ultra
NOTE: If you do not have access to Gotham fonts, use Roboto instead (which is a free Google font).
Gotham Narrow Ultra
NOTE: If you do not have access to Gotham fonts, use Roboto instead (which is a free Google font).
Gotham Thin
Gotham Thin Italic
Gotham Extra Light
Gotham Extra Light Italic
Gotham Light
Gotham Light Italic
Gotham Book
Gotham Book Italic
Gotham Medium
Gotham Medium Italic
Gotham Bold
Gotham Bold Italic
Gotham Black
Gotham Black Italic
Gotham Ultra
Gotham Ultra Italic
Gotham Condensed Thin
Gotham Condensed Thin Italic
Gotham Condensed Extra Light
Gotham Condensed Extra Light Italic
Gotham Condensed Light
Gotham Condensed Light Italic
Gotham Condensed Book
Gotham Condensed Book Italic
Gotham Condensed Medium
Gotham Condensed Medium Italic
Gotham Condensed Bold
Gotham Condensed Bold Italic
Gotham Condensed Black
Gotham Condensed Black Italic
Gotham
Gotham Black Italic
Gotham Ultra
Gotham Black Italic
Gotham Narrow Ultra Italic
Gotham Ultra Italic
Gotham Narrow Ultra Italic
Gotham XNarrow Thin
Gotham XNarrow Thin Italic
Gotham Ultra Italic
Gotham Narrow Thin
Gotham Ultra
Gotham Ultra Italic
Gotham Narrow Thin Italic
Gotham Condensed Thin
Gotham Condensed Thin Italic
Gotham Narrow Extra Light
Gotham Condensed Thin
Gotham Narrow Extra Light Italic
Gotham Condensed Extra Light
THESE GOTHAM FONTS SHOULD BE USED MOST OFTEN, USE THE OTHER GOTHAM FONTS OCCASSIONALLY
Gotham XNarrow Thin
Gotham Condensed Thin
Gotham XNarrow Thin Italic
Gotham Condensed Thin Italic
Gotham XNarrow Extra Light
Gotham Condensed Extra Light
Gotham XNarrow Thin
Gotham XNarrow Thin Italic
Gotham XNarrow Extra Light
Gotham XNarrow Extra Light Italic
Gotham XNarrow Light
Gotham XNarrow Extra Light
Gotham XNarrow Extra Light Italic
Gotham Condensed Thin Italic
Gotham Narrow Light
Gotham Condensed Extra Light Italic
Gotham Condensed Light
Gotham Condensed Extra Light Italic
Gotham XNarrow Light
Gotham Condensed Extra Light
Gotham Narrow Light Italic
Gotham Condensed Light
Gotham XNarrow Light Italic
Gotham Condensed Light Italic
Gotham Condensed Extra Light Italic
Gotham Narrow Book
Gotham Condensed Light
Gotham Narrow Book Italic
Gotham Condensed Light Italic
Gotham Condensed Book
Gotham XNarrow Book
Gotham Condensed Book
Gotham XNarrow Extra Light Italic
Gotham XNarrow Light
Gotham XNarrow Light Italic
Gotham XNarrow Book
Gotham XNarrow Book Italic
Gotham Condensed Light Italic
Gotham Narrow Medium
Gotham Condensed Book
Gotham Narrow Medium Italic
Gotham Condensed Book Italic
Gotham Condensed Book Italic
Gotham XNarrow Book Italic
Gotham Condensed Medium
Gotham XNarrow Medium
Gotham XNarrow Medium
Gotham Condensed Medium Italic
Gotham XNarrow Medium Italic
Gotham Condensed Book Italic
Gotham Narrow Bold
Gotham Condensed Medium
Gotham XNarrow Bold
Gotham Condensed Medium
Gotham Narrow Bold Italic
Gotham Condensed Medium Italic
Gotham Condensed Bold
Gotham Condensed Bold
Gotham XNarrow Medium Italic
Gotham XNarrow Bold
Gotham XNarrow Bold Italic
Gotham Condensed Bold Italic
Gotham Condensed Medium Italic
Gotham Narrow Black
Gotham Condensed Bold
Gotham Narrow Black Italic
Gotham Condensed Bold Italic
Gotham Condensed Black
Gotham XNarrow Black
Gotham Condensed Black
Gotham XNarrow Black Italic
Gotham Condensed Bold Italic
Gotham Narrow Ultra
Gotham Condensed Black Italic
Gotham Condensed Black Italic
Gotham XNarrow Ultra
Gotham Condensed Black
Gotham Narrow Ultra Italic
Gotham Condensed Ultra
Gotham Condensed Ultra Italic
Gotham XNarrow Thin
Gotham XNarrow Thin Italic
Gotham Condensed Ultra
Gotham XNarrow Bold Italic
Gotham XNarrow Black
Gotham XNarrow Black Italic
Gotham XNarrow Ultra
Gotham XNarrow Ultra Italic
Gotham Condensed Black Italic
Gotham Condensed Ultra
Gotham Condensed Ultra Italic
Gotham XNarrow Ultra Italic
Gotham Condensed Ultra Italic
Gotham XNarrow Extra Light
Gotham XNarrow Extra Light Italic
Gotham XNarrow Light
Roboto Slab Extra Light
Gotham XNarrow Light Italic
Roboto Slab Extra Thin
Gotham XNarrow Book
Roboto Slab Light
Roboto Slab Extra Light
Roboto Slab Extra Thin
Roboto Slab Extra Light
Roboto Slab SemiBold
Roboto Slab Light
Roboto Slab Extra Thin
Gotham XNarrow Book Italic
Roboto Slab Regular
Roboto Slab Bold
Roboto Slab Regular
Roboto Slab Light
Gotham XNarrow Medium
Roboto Slab Medium
Roboto Slab ExtraBold
Roboto Slab Medium
Roboto Slab Regular
Gotham XNarrow Medium Italic
Gotham XNarrow Bold
Roboto Slab Black
Roboto Slab Medium
Gotham XNarrow Bold Italic
Gotham XNarrow Black
Gotham XNarrow Black Italic
Gotham XNarrow Ultra
Better times
Gotham XNarrow Ultra Italic
Roboto Slab SemiBold
Roboto Slab Bold
Roboto Slab ExtraBold
Roboto Slab Black
Better times
OUR TYPE
USING THE FONTS CREATIVELY TO SUPPORT OUR BRAND
Roboto Slab Bold should be used for headlines, which should be sentence case
Roboto Slab Bold headlines can also be in midnight if needed
ROBOTO SLAB BOLD ALL CAPS (MIDNIGHT) - TOP SECTION HEADER
GOTHAM BLACK ALL CAPS (NAVY) - SUB-SECTION HEADERS
GOTHAM BLACK ALL CAPS (SPARK BLUE) - SECTION HEADERS THAT NEED TO STAND OUT
Gotham Book should be used for body copy. You can also use different variations of this font as needed within body copy, such as the Gotham book italic version of to highlight text within body copy you can use the Gotham bold italic version or even just the Gotham bold version, depending on the need.
Unlocking young people’s potential through technology
HOW YOU CAN HELP TODAY
DONATE
Ensure free access to high-quality tech education with a donation.
SHARE
Talk to schools in your area about signing up for our free middle school pilot program.
PARTNER
Host free TechGirlz workshops in your office or share info with your communities and local groups.
INSPIRE
Encourage the middle school girls in your life to register for a TechGirlz workshop!
OUR PROGRAMS
MIDDLE SCHOOL TECH EDUCATION
Provides engaging and dynamic tech lessons that simulate a collaborative workplace-like setting. Expands access to high-quality tech ed, builds confidence, and cultivates durable skills in the classroom.
TECHGIRLZ
Fun, hands-on technology workshops designed to inspire middle school girls’ interest in tech, confidence and leadership. Dedicated to closing the gender equity gap in tech.
CONTACT US TO LEARN MORE info@comptiaspark.org
Through photography, we add context and depth to our messages. Every photo, no matter its type, serves to tell a compelling story. Whenever possible, use authentic photographs of real program participants. It is important to always ensure that there is an image release on file from any persons in the photo, but this is particularly true when using images of minors. Please always double check with marketing to ensure a photograph can be used.
BRAND IMAGERY PHOTOGRAPHY
There is currently a limited library of authentic photos available, so stock imagery has been carefully selected and is available for use. We have taken care to curate images that show diversity and inclusivity, but this is always something to keep in mind any time you are selecting imagery for marketing materials.
To further establish our brand personality, fun “hand-drawn” elements should be incorporated into designs when appropriate. Some examples are shown here. Use these elements sparingly, to increase their visual interest and impact. Additional or custom elements are available upon request.
BRAND IMAGERY
HAND-DRAWN ELEMENTS
These elements should only be used in pencil gray, ink pen navy and sometimes (but not often) in highlighter green when appropriate. These “extra” elements should appear as though they were added after-thefact, as if a teacher or student has taken a pen, pencil, or highlighter to the document/design. These handdrawn elements are designed to be be paired with the Better Times font (which should only appear in pencil gray or ink pen navy and never any other color).
Spark orange should only be utilized if the hand-drawn element is highlighting a call-to-action, which should most often be arrows, circles or underlines. Spark orange is a second “highlighter” color that can be used to circle important CTA information, like someone might with an actual orange highlighter.
Contact us to learn more.
BRAND IMAGERY
ICONOGRAPHY
Iconography is acceptable provided that it matches the style shown in these examples. The “hand-drawn” approach should not be used for iconography or infographics. Use highlighter green or ink pen navy for iconography.
For programs that fall under the CompTIA Spark brand, they must be co-branded as shown here, using the “Powered by” language. It is also acceptable to use the two elements separately, provided they are both on a single page or can fit within a viewable area of a screen. Programs under CompTIA Spark can retain unique names, but must never be independently branded.
[program wordmark]
For programs that fall under the CompTIA Spark brand, they must be co-branded as shown here, using the “Powered by” language. It is also acceptable to use the two elements separately, provided they are both on a single page or can fit within a viewable area of a screen. Programs under CompTIA Spark can retain unique names, but must never be independently branded.
