The Shop by HMC | Issuse No. 1 | 2015

BY H . M A H E R C R E AT I V E

WHOLESALE CATALOG - ISSUE No . 1 -

HELLO, THERE. A NOTE FROM HOLLEY

(expletive) Holy _________, am I excited to introduce you to The

At The Shop, we believe in fun, hustle, silliness,

Shop. I’ve been chiseling away at this newest project

girlbosses, and friendship. We believe in the art of a

for a while, and I can’t wait to tear the sheet off this

handwritten note, and how a beautiful home or

thing and show you what we’ve been up to. A musician

office can inspire greatness in our lives and careers.

and songwriter “by day,” I’ve always loved using art as

We hope that our products make you laugh, connect

a second creative outlet. After running a freelance

with friends and loved ones, and be your most

design firm for years in between co-writes and

happy, crazy, kick-ass, inspired self.

recording sessions, I’ve said “later” to the headache of dealing with clients on the daily (sorry, guys), and

I’m so glad to share with you our very first whole-

decided to chase down a childhood dream of design-

sale catalog, and I hope that you love what you find

ing fun, pretty greeting cards...and whatever else.

within these pages. Our line is growing and expanding all the time, so drop by our website,

The Shop by H. Maher Creative is a stationery and art

engage with us on Instagram and Pinterest, and

line. It’s paper products, art prints, and hand-woven

check back often. (Next up: Wedding + Baby!) Don’t

tapestries (because that sounded like fun.) It’s sweet,

be shy! Reach out and say “hello,” and please feel

energetic, bold...and sometimes a bit brazen. Someday

free to let us know if you have any comments or

soon, it’ll be even more cool things, like cell phone

questions. Happy Wholesaling!

accessories, personal organization stuff, super-pretty things to add some fun and sass to your life... I think you’ll like what we’ve been dreaming up.

- Holley Maher Founder + Creative Director

OUR MISSION The Shop’s biggest aim is to inspire you, make you giggle, and connect you with the people you love like crazy through our quirky, sweet, and cheeky products. We create paper goods and one-of-a-kind works of art that are made with passion, joy, and the utmost attention to detail.

Fueled by Holley’s sense of humor and unique design esthetic, each of our paper products feature hand illustration, lettering, and painting and are printed on the highest quality stock right here in the USA. Our one-of-a-kind products, like our woven tapestries, are completely unique and are crafted by hand from high-quality natural fibers. With a goal to grow our brand and create lifelong customers, we are excited to partner with retailers near and far and provide them with the highest level of service and support.

BECOME A RETAILER For information on becoming a retailer, please see our terms (pg. 31) and fill out our Wholesaler Application Form at www.theshopbyhmc.com/wholeale .

CONTENTS TO H E L P YO U F I N D YO U R WAY

3

HELLO, THERE | A NOTE FROM HOLLEY

21

A collection of art prints that showcase our distincitve lettering, illustration, and design style.

An introduction to our brand and a sincerest “welcome” from our Founder and Creative Director, Holley Maher.

7

GREETING CARDS

ART PRINTS

27

ONE OF A KIND Our unique, hand woven fiber designs.

A look at our current collection of individual greeting cards.

Birthday Thank You Love + Freindship Everyday Mom + Dad

15

BOXED SETS Our miniature “Cardette” packs, and a look at which of our cards are available as boxed sets.

Boxed Cardettes Boxed Sets

31

FACTS + FIGURES Pricing Terms + Policies Ordering Contact Information

7

5

3

6

4

2

1

GREETING CARDS INDIVIDUAL

1

ILLUSTRATED | SPOONS

2

GOLD | THANK YOU

GC-013

FLORAL + GOLD | JE T’AIME

GC-014

I L LU S T R AT E D | PA R T Y OT T E R

GC-00 6

ILLUSTRATED | YOU TURN ME ON

GC-02 0

3 4 5 6

TURQUOISE + GOLD | THANK YOU SO VERY MUCH

7

GC-024

WATERCOLOR + GOLD | MISS YOU BABE

GC-012 GC-015

GREETING CARDS B I R T H D AY

3

2

1

“It’s your Birthday!

Let’s drink.”

“Happy Birthday!”

4

“Make a wish!”

6

5

“The world would be a lot less awesome if your parents hand’t boned.”

1 2 3

8 I S S U E NO. 1

“Happy Birthday, you party animal!”

“Happy Birthday, you hot mama!”

A B S T R A C T | H A P P Y B I R T H D AY

4

I L LU S T R AT E D | B I R T H D AY D R I N K

5

N AV Y + G O L D | M A K E A W I S H

6

GC-009 (INDIVIDUAL) | GC-009B (BOXED SET)

GC-011 (INDIVIDUAL) | GC-011B (BOXED SET)

GC-008 (INDIVIDUAL) | GC-008B (BOXED SET) with gold foil

I L LU S T R AT E D | B O N E D ( B I R T H D AY )

GC-007 (INDIVIDUAL) | GC-007B (BOXED SET)

I L LU S T R AT E D | PA R T Y OT T E R

GC-006 (INDIVIDUAL) | GC-006B (BOXED SET)

G E O M E T R I C | H OT M A M A ( B I R T H D AY )

GC-010 (INDIVIDUAL) | GC-010B (BOXED SET)

GREETING CARDS T H A N K YO U - LO V E + F R I E N D S H I P - E V E R Y D AY

9

8

7

“Thank you so very much!”

10

“Thank you!”

“I love the shit out of you”

12

11

“Je t’aime”

7

8

9

You turn me on”

TURQUOISE + GOLD | THANK YOU SO VERY MUCH

“We just fit”

10

FLORAL + GOLD | JE T’AIME

GC-013 (INDIVIDUAL) | GC-013B (BOXED SET) with gold foil

11

ILLUSTRATED | YOU TURN ME ON

ILLUSTRATED | I LOVE THE SHIT OUT OF YOU

12

ILLUSTRATED | SPOONS

GC-012 (INDIVIDUAL) | GC-012B (BOXED SET) with gold foil

GOLD | THANK YOU

GC-017 (INDIVIDUAL) | GC-017B (BOXED SET)

GC-014 (INDIVIDUAL) | GC-014B (BOXED SET) with gold foil

GC-020 (INDIVIDUAL ONLY)

GC-024 (INDIVIDUAL ONLY)

9 W W W .T H E SHOPBY H MC . C OM

GREETING CARDS LO V E + F R I E N D S H I P - E V E R Y D AY

1

2

“If we were penguins, you’d totally be my favorite penguin.”

Sending you some love”

5

4

3

“You’re so sweet!”

1 2

“Swoon”

“I mean, you’re ok, I guess.. (okay, so I like you a LOT) but like, no big deal...”

ILLUSTRATED | PENGUINS

3

WATERCOLOR | SENDING YOU SOME LOVE

4

GC-023 (INDIVIDUAL) | GC-023B (BOXED SET)

GC-019 (INDIVIDUAL) | GC-019B (BOXED SET)

5

10 I SSU E NO. 1

ILLUSTRATED | YOU’RE SO SWEET

GC-016 (INDIVIDUAL) | GC-016B (BOXED SET)

WATERCOLOR | SWOON

GC-021 (INDIVIDUAL) | GC-021B (BOXED SET)

LETTERED | THE CRUSH CARD (YOU’RE OK, I GUESS)

GC-025 (INDIVIDUAL ONLY)

GREETING CARDS LO V E + F R I E N D S H I P - E V E R Y D AY - M O M + D A D

6 8

“Miss you babe”

“You make everything a trillion times more beautiful”

9

7

“Happy Mother’s Day”

10

“I’d tap that.”

6 7 8

9

ILLUSTRATED | A TRILLION TIMES MORE BEAUTIFUL

GC-018 (INDIVIDUAL) | GC-018B (BOXED SET)

ILLSUTRATED | I’D TAP THAT GC-022 (INDIVIDUAL ONLY) WATERCOLOR + GOLD | MISS YOU BABE

GC-015 (INDIVIDUAL ONLY) with gold foil

“Love you, Mom”

F LO R A L | H A P P Y M OT H E R ’ S D AY

GC-003 (INDIVIDUAL) | GC-003B (BOXED SET)

10 W A T E R C O L O R | L O V E Y O U , M O M GC-002 (INDIVIDUAL ONLY)

11 W W W .TH E SHOPBY H MC . C OM

GREETING CARDS MOM + DAD

1 3

“Thanks for teaching me all the important stuff ” (for moms)

“Happy Mother’s Day from your favorite kid.”

4 2

“Thanks for teaching me all the important stuff ” (for dads)

1 2 :

12 I S S U E NO. 1

L E T T E R E D | M O M’ S FAVO R I T E K I D

3

ENVELOPES

4

GC-001 (INDIVIDUAL ONLY)

EACH OF OUR CARDS ARE EXPERTLY PAIRED WITH ONE OF FOUR ENVELOPE COLORS -

Metallic Gold Kraft Paper Bright White Chartreuse

ILLUSTRATED | IMPORTANT MOM

GC-004 (INDIVIDUAL ONLY)

ILLUSTRATED | IMPORTANT DAD

GC-005 (INDIVIDUAL ONLY)

GREETING CARDS MOM + DAD

5

5 6

7

ILLUSTRATED | DAD GLASSES

GC-027 (INDIVIDUAL ONLY)

N AV Y + G O L D | H A P P Y FAT H E R ’ S D AY

GC-026 (INDIVIDUAL ONLY) with gold foil

L E T T E R E D | DA D ’ S FAVO R I T E K I D

GC-028 (INDIVIDUAL ONLY)

“You might wanna put on those reading glasses, Dad. I’m trying to wish you a happy Father’s Day!!!”

6

“Happy Father’s Day!”

SPECS F O L D E D : 4 1/ 4 X 5 1/ 2” F L A T : 8 1/ 2 X 5 1/ 2”

format

A2

paper

110

process

F U L L- C O L O R

interior

BLANK

design origin

NASHVILLE, TENNESSEE, USA

print origin

STANDARD: MADE IN TENNESSEE, USA GOLD FOIL: MADE IN ALABAMA, USA

sold as

INDIVIDUAL BOXED SET OF 8 (SKU “XXXXB”)

7

LB.

PREMIUM QUALITY BRIGHT WHITE COVER

“Happy Father’s Day from your favorite kid.”

13 W W W .TH E SHOPBY H MC . C OM

3

4

3

2

1

GREETING CARDS CARDETTES + BOXED SETS

1

N AV Y + G O L D | M A K E A W I S H

GC-008 B

A B S T R A C T | H A P P Y B I R T H D AY

GC-009B

BOXED CARDETTES | WATERCOLOR + GOLD | HELLO, THERE

BC-00 2

2 3

4

BOXED CARDETTES | MULTI-COLOR | THANK YOU

BC-001

GREETING CARDS BOXED CARDETTES

Min ia tur e card sets of six in fo ur assorted desig ns.

2

1

“Hello, there.”

1

“Thank you!”

WATERCOLOR + GOLD | HELLO, THERE

BC-002 with gold foil

2

MULTI-COLOR

BC-001

| THANK YOU

SPECS for CARDETTES format

A1

paper

110

process

F U L L- C O L O R

16 I SSU E NO. 1

LB.

F O L D E D : 3 1/ 2 X 4 7/ 8” F L A T : 8 1/ 2 X 9 3/ 4”

interior

BLANK

PREMIUM QUALITY BRIGHT WHITE COVER

design origin

NASHVILLE, TENNESSEE, USA

print origin

STANDARD: MADE IN TN, USA GOLD FOIL: MADE IN AL, USA

sold as

BOXED SET OF 8 (2 COPIES OF 4 DESIGNS)

GREETING CARDS BOXED SETS

7

9

8

“Thank you so very much!”

10

“Happy Birthday!”

“Thank you!”

11

12

“Happy Birthday, you party animal!”

“I love the shit out of you”

7

8 9

“Make a wish!”

TURQUOISE + GOLD | THANK YOU SO VERY MUCH

GC-012B (BOXED SET) | GC-012 (INDIVIDUAL) with gold foil

10

ILLUSTRATED | I LOVE THE SHIT OUT OF YOU

A B S T R A C T | H A P P Y B I R T H D AY

11

N AV Y + G O L D | M A K E A W I S H

12

I L LU S T R AT E D | PA R T Y OT T E R

GC-009B (BOXED SET) | GC-009 (INDIVIDUAL)

GOLD | THANK YOU

GC-013B (BOXED SET) | GC-013 (INDIVIDUAL) with gold foil

GC-017B (BOXED SET) | GC-017 (INDIVIDUAL)

GC-008B (BOXED SET) | GC-008 (INDIVIDUAL) with gold foil

GC-006B (BOXED SET) | GC-006 (INDIVIDUAL)

17 W W W .TH E SHOPBY H MC . C OM

GREETING CARDS BOXED SETS

1

2

“Sending you some love”

“You make everything a trillion times more beautiful.”

5

4

3

“The world would be a lot less awesome if your parents hadn’t boned.”

1 2

“Swoon”

“It’s your birthday.

Let’s drink.”

ILLUSTRATED | A TRILLION TIMES MORE BEAUTIFUL

3

WATERCOLOR | SENDING YOU SOME LOVE

4

GC-018B (BOXED SET) | GC-018 (INDIVIDUAL)

GC-019B (BOXED SET) | GC-019 (INDIVIDUAL)

5

18 I SSU E NO. 1

I L LU S T R AT E D | B O N E D ( B I R T H D AY )

GC-007B (BOXED SET) | GC-007 (INDIVIDUAL)

WATERCOLOR | SWOON

GC-021B (BOXED SET) | GC-021 (INDIVIDUAL)

I L LU S T R AT E D | B I R T H D AY D R I N K

GC-011B (BOXED SET) | GC-011 (INDIVIDUAL)

GREETING CARDS BOXED SETS

5

5

FLORAL + GOLD | JE T’AIME

GC-014B (BOXED SET) | GC-014 (INDIVIDUAL) with gold foil

6

G E O M E T R I C | H OT M A M A ( B I R T H D AY )

GC-010B (BOXED SET) | GC-010 (INDIVIDUAL)

7

ILLUSTRATED | PENGUINS

GC-023B (BOXED SET) | GC-023 (INDIVIDUAL)

8

F LO R A L | H A P P Y M OT H E R ’ S D AY

GC-003B (BOXED SET) | GC-003 (INDIVIDUAL)

9

ILLUSTRATED | YOU’RE SO SWEET

GC-016B (BOXED SET) | GC-016 (INDIVIDUAL)

SPECS for BOXES SETS

“Je t’aime”

6

“Happy Birthday, you hot mama!”

F O L D E D : 4 1/ 4 X 5 1/ 2” F L A T : 8 1/ 2 X 5 1/ 2”

format

A2

paper

110

process

F U L L- C O L O R

interior

BLANK

design origin

NASHVILLE, TENNESSEE, USA

print origin

STANDARD: MADE IN TENNESSEE, USA GOLD FOIL: MADE IN ALABAMA, USA

sold as

INDIVIDUAL BOXED SET OF 8 (SKU “XXXXB”)

7

8

LB.

PREMIUM QUALITY BRIGHT WHITE COVER

9

“If we were penguins, you’d totally be my favorite penguin.”

“Happy Mother’s Day”

“You’re so sweet!”

19 W W W .TH E SHOPBY H MC . C OM

1

3

2

4

5

ART PRINTS 1

YOU MAKE EVERYTHING A TRILLION TIMES MORE BEAUTIFUL

2 3

INK DOTS

A P -003

GIRL, YOU BETTER WORK

A P -007

4 5

A P -00 5

BRAIDED INK

A P -00 4

S T E P AWAY F R O M T H E C O M P U T E R , B U D DY

A P -00 9

ART PRINTS ABSTRACT + ARTISTIC

1

3

22 I SSU E NO. 1

2

4

ART PRINTS HAND LETTERED

5

7

6

“All you have to do is be nice and do awesome shit.”

“Girl, you better work.”

SPECS

8

“You make everything a trillion times more beautiful”

“You say crazy I say fearless”

9

“Step away from the computer, buddy.”

1 + 2 : 1 1 X1 4 ” 3 + 4 : 8 X1 0 ” 5 - 7 : 5 X6 ”

format

VA R I E D

paper

110

process

F U L L- C O L O R

origin

MADE IN NASHVILLE, TENNESSE, USA

packaged

BACKING BOARD, PROTECTIVE SLEEVE FRAME NOT INCLUDED

1

LB.

PREMIUM QUALITY BRIGHT WHITE COVER

ABSTRACT NO. 1 | 11 X 14

AP-001

2

GERMANTOWN, NASHVILLE TN | 11 X 14 AP- 002

3

INK DOTS | 8 X 10 AP- 003

4

BRAIDED INK | 8 X 10 AP- 004

5

YOU MAKE EVERYTHING A TRILLION TIMES MORE BEAUTIFUL | 8 X 10 AP- 005

6

BE NICE AND DO AWESOME SHIT | 5 X 7 AP- 006

7

GIRL, YOU BETTER WORK | 5 X 7 AP- 007

8

YO U S AY C R A Z Y, I S AY F E A R L E S S | 8 X 1 0 AP- 008

9

S T E P AWAY F R O M T H E C O M P U T E R , B U D DY | 5 X 7 AP- 009

23 W W W .TH E SHOPBY H MC . C OM

ART PRINTS PA P E R D O L L S E R I E S

1

“Another, Fernando.”

1

24 I SSU E NO. 1

ANOTHER, FERNANDO | 11 X 14

AP-010

ART PRINTS PA P E R D O L L S E R I E S

2

“Nah Imma Stay Here.”

2

N A H I M M A S TAY H E R E | 1 1 X 1 4

AP-011

25 W W W .TH E SHOPBY H MC . C OM

1

2

ONE OF A KIND 1 2

TA P E S T R Y N O. 1

O K-001

TA P E S T R Y N O. 5

O K-005

ONE OF A KIND HAND-WOVEN TAPESTRIES

2

1

5

28 I SSU E NO. 1

1

W E AV E N O. 1 R OUGHLY 6 X 18" ON A 12” WOODEN DOWEL | OK-001

3

W E AV E N O. 4 R O U G H LY 10 X 22" ON A 12” WOODEN DOWEL | OK-004

2

W E AV E N O. 5 R OUGHLY 9 X 22" ON A 12” WOODEN DOWEL | OK-005

4

W E AV E N O. 3 R O U G H LY 5 X 19" ON A 12” WOODEN DOWEL | OK-003

5

W E AV E N O. 2 R O U G H LY 6 X 18" ON A 12” WOODEN DOWEL | OK-002

ONE OF A KIND HAND-WOVEN TAPESTRIES

4

3

5

SPECS

size

VA R I E D

materials

HIGH QUALITY WOOL FIBERS D I S P L AY E D O N 1 2 ” W O O D E N D O W E L

process

LOOM-WOVEN BY HAND EACH PIECE IS UNIQUE

design origin

NASHVILLE, TENNESSEE, USA

sold as

SEE TERMS FOR MORE INFO (pg. 30)

SEE DESCRIPTION

29 W W W .T H E SHOPBY H MC . C OM

FACTS + FIGURES

PRICING

INDIVIDUAL CARDS

BOXED SETS

SKU #

QT Y. M I N .

E ACH

G C-0 0 9

6

$2.25

G C-0 1 1

6

$2.25

ART PRINTS

SKU #

QTY. M IN.

EACH

SKU #

QTY. M IN.

E ACH

B C- 0 0 2 B

4

$8 .00

A P- 001

4

$17.5 0

B C- 0 0 1 B

4

$8 .00

A P- 002

4

$17.5 0

p. 16

p.8

p. 9

p. 10

p. 11

p. 12

p. 13

G C-0 0 8

6

$2.50

G C- 0 1 2 B

4

$9.00

A P- 003

4

$12.00

G C-0 07

6

$2.25

G C- 0 0 9 B

4

$8 .00

A P- 004

4

$12.00

G C-0 0 6

6

$2.25

G C- 0 1 3 B

4

$9.00

A P- 005

4

$12.00

G C-0 1 0

6

$2.25

G C- 0 1 7 B

4

$8 .00

A P- 006

4

$10.00

G C-0 1 2

6

$2.50

G C- 0 0 8 B

4

$9.00

A P- 007

4

$10.00

G C-0 1 3

6

$2.50

G C- 0 0 6 B

4

$8 .00

A P- 008

4

$12.00

G C-0 1 7

6

$2.25

G C- 0 1 8 B

4

$8 .00

A P- 009

4

$10.00

G C-0 1 4

6

$2.50

G C- 0 1 9 B

4

$8 .00

p. 24

A P- 010

4

$17.5 0

G C-0 2 0

6

$2.25

G C- 0 07 B

4

$8 .00

p. 25

A P- 011

4

$17.5 0

G C-0 24

6

$2.25

G C- 0 2 1 B

4

$8 .00

G C-0 2 3

6

$2.25

G C- 0 1 1 B

4

$8 .00

G C-0 1 9

6

$2.25

G C- 0 1 4 B

4

$9.00

G C-0 07

6

$2.25

G C- 0 1 0 B

4

$8 .00

G C- 0 2 3 B

4

$8 .00

G C- 0 0 3 B

4

$8 .00

G C- 0 1 6 B

4

$8 .00

p. 17

G C-0 2 1

6

$2.25

G C-0 2 5

6

$2.25

G C-0 1 8

6

$2.25

G C-0 2 2

6

$2.25

G C-0 1 5

6

$2.50

G C-0 0 3

6

$2.25

G C-0 0 2

6

$2.25

G C-0 0 1

6

$2.25

G C-0 0 4

6

$2.25

G C-0 0 5

6

$2.25

G C-0 2 7

6

$2.25

G C-0 2 6

6

$2.50

G C-0 2 8

6

$2.25

p.18

p.

19 p.18

p. 23

SUGGESTED RETAIL PRICES

We suggest a retail price of around 50% higher than the wholesale price for all of our paper goods. *For our One of a Kind items, we recommend a retail price of 40-50% higher than the wholesale price.

*ONE OF A KIND ITEMS

ONE OF A KIND*

Our One of a Kind items are handmade by Holley and each is completely

SKU #

W HO L ES A L E

S U G G ES T E D RE TA I L

O K-0 0 1

$ 1 0 0.0 0

$ 1 4 0.0 0

O K-0 0 5

$ 1 40.0 0

$ 1 9 6 .0 0

O K-0 0 4

$ 1 40.0 0

$ 1 9 6 .0 0

quantity orders. We suggest a retail price of around 30-40% higher than

O K-0 0 3

$ 7 0.0 0

$ 9 8 .0 0

the wholesale price.

O K-0 0 2

$ 1 0 0.0 0

$ 1 4 0.0 0

p. 27

p. 28

p. 22

32 I SSU E NO. 1

unique. Currently, we have several hand-woven fiber designs in stock and available for wholesale purchase. Once a tapestry is sold out, an identical design will not replace it. Please inquire about custom designs or larger

THE SHOP BY HMC 1 0 0 TAY LO R S T. , S T U D I O A 2 3 NASHVILLE, TN 37208

CONTACT EMAIL: HOLLEY@HMAHERCREATIVE.COM TEL: (615) 925-3885 M-F 10-5 EST

ONLINE CATALOG A P P LY: W W W.T H E S H O P B Y H M C . C O M / W H O L E S A L E ONCE APPROVED, USE ACCOUNT PASSWORD TO VISIT W W W.T H E S H O P BY H M C .CO M / O R D E R

BY H . M A H E R C R E AT I V E

WWW.THESHOPBYHMC.COM INSTA: @THESHOPBYHMC

Created in Na s hv ille, T N Printed i n t he U SA c 2015, H . M a h er Cr ea t i ve